Increase Content Marketing ROI by Stopping These 8 Bad Habits

Pam Moore

Are you sick and tired of spinning your social wheels in the content marketing engine feeling as if you are creating, creating, creating loads and mounds of content yet getting nowhere? Maybe you are falling to some lazy content marketing tactics without even knowing it?

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28 Qualities of Amazing Content Marketing

Pam Moore

Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Is anyone reading the content?

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Creating Insanely Effective Content Marketing

Waxing UnLyrical

Content marketing is all the rage, and for good reason: it works. With 70% of internet users saying they’d prefer to learn through content rather than ads , content marketing makes perfect sense. Longform Makes Better Content Marketing?

2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. Why you need a content marketing content calendar.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

15 Golden Rules of Content Marketing in 2018

Pam Moore

Content marketing is becoming more challenging even for the most experienced marketers. Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. 15 Golden Rules of Content Marketing.

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

Creating content that inspires, connects and converts is not an easy task. Also, it could simply be your content is just not sexy and what some would call “boring.” YOU can create amazing content! 2018 content marketing myths busted and how to stomp your competition.

Webinar: PR the missing ingredient in content marketing

Sherrilynne Starkie

You’ve done your research, identified your audience, and have excellent content to promote… but it’s not getting the traction it deserves. Join me as I break down public relations’ crucial role in successful content marketing campaigns. Is your campaign missing something?

Organize and Optimize Your Content Marketing in 2018 with this Content Inventory Worksheet

Pam Moore

Is your content and digital platform ready for top business performance in 2018? Is your content ready to inspire, connect with and help your audience achieve their goals? Is the lack of compelling, relevant content keeping you up at night? Get Real: Does Your Content Convert?

Is Content Marketing Advertising?

Social Media Today

But the answer boils down to who you ask, and how you define content marketing It seems like a simple question to answer, right?

How to Create a Content Marketing Architecture, Framework and Plan

Pam Moore

Running your business, as well the marketing and content strategies that support your goals also require a framework and architecture. How much time do you spend creating content to inspire and connect with your audience? 10 Golden Rules for Content Marketing.

Top 10 Content Marketing Myths of 2018 – BUSTED

Pam Moore

From strategies for digital marketing, content marketing, and video to the social networks such as Facebook, LinkedIn, Twitter, Instagram and the list goes on, it seems the foundation for which many marketers have built their business is changing underneath their social feet.

3 Content Marketing Tips

yMarketingMatters

Content will be key to your success in 2019. Creating excellent, valuable, authentic content that connects and resonates deeply with your audience must be paramount. The Need for a Documented Content Strategy. 2019 will be about the quality of content, not the quantity.

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Writing tricks for content marketers

Sherrilynne Starkie

Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story.

Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Trick 2: Repurpose content.

The FT: content marketing lessons

Sherrilynne Starkie

According the Press Gazette , The FT’s head of operations Mary Beth Christie recently said, “We are now digital-first and we believe our content is valuable. It al lows free access to all online content, but limits the number of pages or stories that a user can access without paying.

2019 Content Marketing Calendar Template [FREE DOWNLOAD + PODCAST]

Pam Moore

The digital marketing and social media content landscape is getting scary for marketers who don't have a content strategy. The social networks are feeling the pressure as much as any marketer working in any business. Why do you need a content calendar?

Top five: Women rule content marketing!

Sherrilynne Starkie

And, we see how women are leading the world of content marketing. Top 5 Content Marketing Influencers and Experts are women. Women top the list of the Top 50 content marketing influencers to follow, from the folks at the Top Rank Blog.

15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Guest Post by Brandon Brown.

Want More Content Marketing ROI? Stop These 8 Bad Content Marketing Habits Now!

Pam Moore

Content marketing ROI. Every marketer is talking about it. Most marketers know how to throw content marketing up on an Instagram or Facebook virtual wall. However, if you ask them simple questions such as “what are your goals for that piece of content?”

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Welcome to the Inspiration Age! Is Your Content Marketing Ready?

Pam Moore

Digital and social marketing are powerful mediums to help marketers attract, inspire and activate their audiences. Coming out of the information age it was easier to put most marketing tactics and strategies in a box. Delivering timely, relevant, contextual content.

How to Organize Your Content Marketing Assets in 3 Easy Steps [podcast + worksheets]

Pam Moore

Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. Is Your Content Ready?

The Oscars: content marketing success

Sherrilynne Starkie

And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry.

1st Step to Create Content Marketing Plan: Do a Content Asset Audit with this Free Worksheet

Pam Moore

Is your content and digital platform ready for the highly connected social web of today? Is your content ready to inspire, connect with and help your audience achieve their goals? Or is the challenge to continually create compelling, relevant content keeping you up at night?

Content Marketing Strategy: Top 10 Mistakes Killing Your Success

Pam Moore

Do you ever feel like you are spinning your wheels when it comes to developing and integrating your content marketing strategy and plan into your business and overall marketing initiatives, campaigns and programs to achieve your business and marketing goals?

Let’s Get Real… Does Your Content Convert?

Pam Moore

It's time to get real about the real return on the investment you make in content marketing. Is the money and time you are investing in content marketing helping you achieve your business goals? Bottom line… does your content convert to real business?

2020 Content Calendar Template for Social Media & Digital Marketers [free download]

Pam Moore

Hey digital and social media marketers! If you are not planning your content for 2020 you are already falling behind. The last thing your audience and dream customers want from you is more content. Yes, I know… smart and savvy marketers have been doing this for decades.

2020 Content Editorial Calendar Template for Social Media & Digital Marketers [free download]

Pam Moore

Hey digital and social media marketers! If you are not planning your content for 2020 you are already falling behind. The last thing your audience and dream customers want from you is more content. Yes, I know… smart and savvy marketers have been doing this for decades.

Content Marketing for Business: The What, Why and How for Digital Marketers

Pam Moore

Content. It is the foundation of the online web and how you can use social media and digital marketing to connect with your customers, prospects and broader community. All of the above require CONTENT! It's content that gives us meaning. Definition of content marketing.

When Content Marketing Lets You Down

Waxing UnLyrical

Ah… content marketing. “Let’s do some content marketing!” When content marketing lets you down. The content is primarily New Jersey-focused. If I like their content, I might recommend them for speaking engagements.

Content marketing is changing with every passing second – A discussion

Waxing UnLyrical

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. Is content marketing important?

25 Helpful Content Marketing Ideas to Be the Hero of Your Dream Customer

Pam Moore

When was the last time you read a blog post, watched a video, listened to a podcast or engaged with a piece of content of any format and thought “wow, that was an amazing piece of content that will help me solve the problem that has been stressing me out lately”?

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year.

Content Marketing in a Nutshell – How to Use for Real Business Results

Pam Moore

Content. The reality is that content is the core of not only the social and digital web but of humans. Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks.

2017 Content Marketing Editorial Calendar Template and Tutorial

Pam Moore

If you are responsible for content marketing in your organization you know the importance of proper planning, organization, work flows and structure of content. The days of throwing social spaghetti content at the wall and hoping it sticks are over and done.

Stop the Lazy Content Marketing Madness! Are You Guilty of These 8 Bad Habits?

Pam Moore

Are you sick and tired of spinning your social wheels in the content marketing engine feeling as if you are creating, creating, creating loads and mounds of content yet getting nowhere? Maybe you are falling to some lazy content marketing tactics without even knowing it?

Content Marketing in Cleveland

Meltwater

Content MarketingConferences are a time to connect with colleagues while delving into conversations about your profession’s best practices. It’s an opportunity to explore new technologies and evolving strategies for our ever-shifting business… Read More >>>.

Video: content marketing conference presentation

Sherrilynne Starkie

The goal was to give the union members a report on the progress of a content marketing program we are running to improve member engagement and further the organization’s change objectives.

7 Tips for Using Visual Content Marketing

Social Media Today

The power of visuals can have an enormous impact on the success of your content and campaigns. Here are 7 tips for unleashing the power of visual content for your social media content marketing success

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How to Create Content that Inspires, Connects and CONVERTS Lookers to Buyers: FREE Webinar

Pam Moore

Another day of amazing content creation. You create yet another epic piece of content. You publish yet another epic piece of content. Your epic piece of content is shared all over the social and digital web, once again. However, as usual your content is not converting.

Content Marketing: Are You Sharing Your BEST Stuff? Here’s How to Know.

Pam Moore

You may even have a content marketing plan and marketing strategy being executed. What is content marketing? Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. Is the content current?

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

Creating content that inspires, connects and converts is not an easy task. Also, it could simply be your content is just not sexy and what some would call “boring.” YOU can create amazing content! 2018 content marketing myths busted and how to stomp your competition.

Video is The New King of Content Marketing

Mindjumpers

Video content is taking over. The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. You want your content to be: Watchable. Content strategy. Creative content.

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