Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. If you are ready to once and for all see a real return on your investment in social media and digital marketing you need to look deeper than the follows, clicks and retweets. 2018 content marketing trends, statistics and predictions.

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Pam Moore

JUNE 21, 2019

Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Yet, content is at the core of everything brands and people do online. Without content and humans, social media and digital marketing wouldn't exist. Is everyone really a content expert?

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The Social Media Hat

MARCH 4, 2023

One of the most powerful content marketing strategies to drive growth. The post How Influencer Marketing Can Help You to Define the Best Content Marketing Strategy for Your E-Commerce Business in 2023 appeared first on The Social Media Hat.

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Social Media Today

JUNE 20, 2022

The new course provides you content strategy training, and a digital certificate in content development

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

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Pam Moore

JULY 9, 2018

Content marketing is becoming more challenging even for the most experienced marketers. Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. I think often times marketers over complicate what should be simple. They get too hung up in bits, bytes, pretty pictures and forget why they are creating content to begin with. 15 Golden Rules for Content Marketing Webinar .

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Pam Moore

JULY 13, 2020

SocialZoomFactor · How to Create Irresistible Content 10-Point Checklist. Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer. Is Your Content IRRESISTIBLE?

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Social Media Strategies Summit

APRIL 22, 2022

Creating and publishing next-level content is one of the best ways to invest in your brand. Investing in content creation presents one of the best strategies for raising awareness about your brand or products. Create Exceptionally High-Quality Social Media Content.

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Pam Moore

DECEMBER 14, 2017

Is your content and digital platform ready for top business performance in 2018? Is your content ready to inspire, connect with and help your audience achieve their goals? Is the lack of compelling, relevant content keeping you up at night? If yes, I have some tips for you to help you get your content marketing in tip top shape before the new year! It seems content often gets created in silos. Tips to get your 2015 content marketing budget approved.

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agora pulse

NOVEMBER 30, 2020

BONUS MATERIALS: Free Content Calendar. Have you wanted to dig into content marketing but didn’t know where to begin? Check out our tips and tricks for social media managers to start their content marketing efforts. Social media marketing.

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Sociallyin Insider Blog

JANUARY 16, 2023

Content marketing is like a good storyteller: It operates best when humor, information, creativity, and strategy are all working together to compel you to do something with the story you just heard. Content Marketing

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Waxing UnLyrical

SEPTEMBER 12, 2019

Content marketing is all the rage, and for good reason: it works. With 70% of internet users saying they’d prefer to learn through content rather than ads , content marketing makes perfect sense. Still, there’s a lot more that goes into content marketing than simply writing a blog about a new product. You have to offer information your audience wants and create content that will perform well at the same time.

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Pam Moore

JULY 26, 2017

Running your business, as well the marketing and content strategies that support your goals also require a framework and architecture. How much time do you spend creating content to inspire and connect with your audience? Is the content you create built upon or supported by a solid framework and architecture for success? A solid content architecture and framework can make or break your results online. 10 Golden Rules for Content Marketing.

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Ignite Social Media

JUNE 28, 2022

You’re probably here because you’re looking for ways to spice up your brand with the best video content, right? Brands can no longer get by using written content and images alone. So, how can you make sure your video content marketing strategy is on point?

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Pam Moore

APRIL 13, 2018

From strategies for digital marketing, content marketing, and video to the social networks such as Facebook, LinkedIn, Twitter, Instagram and the list goes on, it seems the foundation for which many marketers have built their business is changing underneath their social feet. Our training and consulting agency, Marketing Nutz works with clients big and small and regularly see the repercussions of these challenges combined with bad decisions.

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Pam Moore

JULY 6, 2019

Content. The reality is that content is the core of not only the social and digital web, but also of humans. Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. The truth is that content, relationships and connecting as human beings has existed for decades. Without driving action, content marketing is all for nothing. It's everywhere.

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Sherrilynne Starkie

DECEMBER 7, 2020

Marketing and communcations professionals are adapting to survive. And, that means rapid upskilling for most in-house marketing communications teams. The post 6 Content Marketing Skills You Need to Succeed in 2021 appeared first on Sherrilynne Starkie.

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Sherrilynne Starkie

AUGUST 19, 2014

Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. Copy length continues to be a point of discussion among content marketers. The sweet spot for blog content is from about 300 to 400 words.

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Sherrilynne Starkie

NOVEMBER 2, 2013

According the Press Gazette , The FT’s head of operations Mary Beth Christie recently said, “We are now digital-first and we believe our content is valuable. It al lows free access to all online content, but limits the number of pages or stories that a user can access without paying. The lessons for content marketers, and struggling news organizations in particular, are clear. Featured Headline Media Content marketing Financial Times Newspaper Press Gazette

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Pam Moore

JULY 25, 2017

Is your content and digital platform ready for the highly connected social web of today? The demands of the social and internet savvy buyer of today require that brands wanting to reach and connect with them serve up the most relevant, interesting and valuable content possible if you want to grab the needed attention of your ideal customer and audiences. Is your content ready to inspire, connect with and help your audience achieve their goals? Content Marketing in a Nutshell.

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Sherrilynne Starkie

FEBRUARY 16, 2013

Your content marketing program is taking off. Someone has taken your original content and is using it online as if it were their own. You’ll get a notification direct to your inbox if some scrapes or copies your content. Then send a note asking them either to remove the content or to attribute it appropriately with a link to the original post. In our recent case, attribution was quickly given to Thornley Fallis as the video content source and producer.

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Sherrilynne Starkie

MARCH 2, 2013

And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry. That’s the power of compelling content. Headline Marketing public relations Social Media Academy Award Ben Affleck Content marketing Facebook Oscar Twitter

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Visually SM

OCTOBER 7, 2015

If you’ve ever heard the expression “big things come in small packages,” you already know a little something about snackable content. This social media content category might be composed of small, easy-to-consume chunks of information—think a tweet, or a Facebook video, or an Instagram meme—but it is nonetheless a mighty force for the good of your brand. The ability to easily tweak content for appropriate platforms. That’s the beauty of snackable content.

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Pam Moore

SEPTEMBER 19, 2017

It's time to get real about the real return on the investment you make in content marketing. Is the money and time you are investing in content marketing helping you achieve your business goals? Is the time you invest researching your audience, learning the social networks and pounding out mounds of content fruitful? Bottom line… does your content convert to real business? Register for my free webinar “Content that Converts” .

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Social Media Today

MARCH 1, 2019

But the answer boils down to who you ask, and how you define content marketing It seems like a simple question to answer, right?

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Pam Moore

MAY 18, 2020

Are you sick and tired of spinning your social wheels in the content marketing engine feeling as if you are creating, creating, creating loads and mounds of content yet getting nowhere? Maybe you are falling to some lazy content marketing tactics without even knowing it?

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Sherrilynne Starkie

MARCH 14, 2018

Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. If the brief is PR, the goal is awareness, and if it’s marketing the goal is more likely conversions. If the brief is PR, the goal is awareness and if it’s marketing the goal is more likely conversions.

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Buffer Social

JANUARY 4, 2023

Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way content creators work. Content creators need all the help they can get – and they can find it in AI.

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Waxing UnLyrical

FEBRUARY 20, 2015

Ah… content marketing. “Let’s do some content marketing!” When content marketing lets you down. The content is primarily New Jersey-focused. Well: If I like their content, I might refer them to someone who might indeed hire them. If I like their content, I might go so far as to connect with them on LinkedIn, and see how else I could help them. This is a classic case of being let down by content marketing.

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Pam Moore

MARCH 29, 2017

When was the last time you read a blog post, watched a video, listened to a podcast or engaged with a piece of content of any format and thought “wow, that was an amazing piece of content that will help me solve the problem that has been stressing me out lately”? The truth is if you recently had this experience, you likely remember not only exactly what the content was, but also what person and/or brand provided it to you. Content Marketing in a Nutshell.

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Meltwater

SEPTEMBER 4, 2018

Content MarketingConferences are a time to connect with colleagues while delving into conversations about your profession’s best practices. It’s an opportunity to explore new technologies and evolving strategies for our ever-shifting business… Read More >>>.

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Direct Marketing Observations

APRIL 17, 2015

As a digital marketer one of the great challenges is to figure out what your audience wants and then to package that into something that’s measurable and moves the needle. You’d think that with the advent of all the new data tools and analytics packages on the market, that we would know exactly what the customer wants. What I do know is that the content marketing game is drastically shifting. That content? content marketing digital marketing

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Pam Moore

JULY 10, 2017

Content. The reality is that content is the core of not only the social and digital web but of humans. Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. The truth is that content, relationships and connecting as human beings has existed for decades. Without driving action, content marketing is all for nothing. Content.

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Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. The solution to these challenges is identifying the right metrics to measure the ROI of your content marketing and using tools to track these metrics. Content marketing and SEO go hand in hand.

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Visually SM

OCTOBER 26, 2015

Virtually overnight, everyday LinkedIn users found their content reaching tens of thousands of readers when before they would have struggled to reach a few hundred. There’s a reason for this: LinkedIn content marketing produces results, and here’s why your company should get on board. LinkedIn members are primed for reading business-related content. Whether your content gets seen isn’t entirely dependent on your personal network. Content Marketing Social Media

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Social Media Today

OCTOBER 25, 2021

The new series will provide creative tips and tricks to help guide your TikTok content approach

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Pam Moore

SEPTEMBER 18, 2017

Another day of amazing content creation. You create yet another epic piece of content. You publish yet another epic piece of content. Your epic piece of content is shared all over the social and digital web, once again. However, as usual your content is not converting. There seems to be a lot of buzz and excitement about your content, yet nobody is buying. Register for my free webinar “Content that Converts” .

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Pam Moore

AUGUST 16, 2017

Are you sick and tired of spinning your social wheels in the content marketing engine feeling as if you are creating, creating, creating loads and mounds of content yet getting nowhere? Maybe you are falling to some lazy content marketing tactics without even knowing it? I am here to help you do a reality check and get a grip on your content marketing program starting right now. 8 Bad habits that stop content marketing ROI in it's tracks.

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Convince & Convert

OCTOBER 18, 2014

Content marketing strategy isn’t a nice to have, it’s a requirement. Recent research from the Content Marketing Institute found that more than 80% of B2B marketers say they have a content marketing strategy, but only a third have documented that very same content marketing strategy.

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Mindjumpers

SEPTEMBER 28, 2015

Video content is taking over. The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. It’s not just the blue chips and consumer giants that need to get behind this trend; SMEs need to embrace the possibilities of video content marketing as well. This is particularly true of social media content, which has become the latest and most brutal marketing battleground.

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Sherrilynne Starkie

APRIL 23, 2020

You’ve done your research, identified your audience, and have excellent content to promote… but it’s not getting the traction it deserves. Join me as I break down public relations’ crucial role in successful content marketing campaigns. Is your campaign missing something?

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Pam Moore

AUGUST 2, 2020

SocialZoomFactor · Content Marketing: 20 Questions You MUST Answer for a Strategy that Converts to Customers. How do you create a content marketing plan that converts to real customers? The goal is not quantity and mounds of random content.

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Sherrilynne Starkie

AUGUST 29, 2018

And, we see how women are leading the world of content marketing. Top 5 Content Marketing Influencers and Experts are women. Women top the list of the Top 50 content marketing influencers to follow, from the folks at the Top Rank Blog. They used the Traackr influencer marketing platform to filter the content marketing experts who are speaking at the upcoming Content Marketing World conference.

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