2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. Why you need a content marketing content calendar.

Is Content Marketing Advertising?

Social Media Today

But the answer boils down to who you ask, and how you define content marketing It seems like a simple question to answer, right?

15 Golden Rules of Content Marketing in 2018

Pam Moore

Content marketing is becoming more challenging even for the most experienced marketers. Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. 15 Golden Rules of Content Marketing.

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

Creating content that inspires, connects and converts is not an easy task. Also, it could simply be your content is just not sexy and what some would call “boring.” YOU can create amazing content! 2018 content marketing myths busted and how to stomp your competition.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

The 2019 State of Content Marketing [Infographic]

Social Media Today

This new report looks at how marketers see the state of their industry, with a specific focus on content marketing

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2017 Content Marketing Editorial Calendar Template and Tutorial

Pam Moore

If you are responsible for content marketing in your organization you know the importance of proper planning, organization, work flows and structure of content. The days of throwing social spaghetti content at the wall and hoping it sticks are over and done.

Infographic: B2B content marketing trends

Sherrilynne Starkie

Despite continued economic uncertainty, nearly half of B2B marketers plan to increase their marketing spend this year. Why Visual Content and Marketing Go Hand in Hand [Infographic]. Content Marketing Tips: 10 Tips and Tricks for Creating Content.

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Top 10 Content Marketing Myths of 2018 – BUSTED

Pam Moore

From strategies for digital marketing, content marketing, and video to the social networks such as Facebook, LinkedIn, Twitter, Instagram and the list goes on, it seems the foundation for which many marketers have built their business is changing underneath their social feet.

How to Create a Content Marketing Architecture, Framework and Plan

Pam Moore

Running your business, as well the marketing and content strategies that support your goals also require a framework and architecture. How much time do you spend creating content to inspire and connect with your audience? 10 Golden Rules for Content Marketing.

Top five: Women rule content marketing!

Sherrilynne Starkie

And, we see how women are leading the world of content marketing. Top 5 Content Marketing Influencers and Experts are women. Women top the list of the Top 50 content marketing influencers to follow, from the folks at the Top Rank Blog.

15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Guest Post by Brandon Brown.

Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Trick 2: Repurpose content.

Content Marketing Strategy: Top 10 Mistakes Killing Your Success

Pam Moore

Do you ever feel like you are spinning your wheels when it comes to developing and integrating your content marketing strategy and plan into your business and overall marketing initiatives, campaigns and programs to achieve your business and marketing goals?

Content marketing is king

Sherrilynne Starkie

Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new. To be effective, orignal, quality content is key and until recently companies had often underestimated the time and resourses required.

We Only Need Great Content Marketing

Social Media Today

Listen to Stephanie Stahl's description of great content marketing on this episode of the Modern Marketing Engine podcast, and use it as a benchmark for assessing your content marketing strategy

Writing tricks for content marketers

Sherrilynne Starkie

Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story.

Top Twitter Trends in Content Marketing 2019 [Infographic]

Social Media Today

The team from SEMRush recently conducted a study to look at the content marketing conversation on Twitter, and how its evolving over time

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The FT: content marketing lessons

Sherrilynne Starkie

According the Press Gazette , The FT’s head of operations Mary Beth Christie recently said, “We are now digital-first and we believe our content is valuable. It al lows free access to all online content, but limits the number of pages or stories that a user can access without paying.

7 Tips for Using Visual Content Marketing

Social Media Today

The power of visuals can have an enormous impact on the success of your content and campaigns. Here are 7 tips for unleashing the power of visual content for your social media content marketing success

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1st Step to Create Content Marketing Plan: Do a Content Asset Audit with this Free Worksheet

Pam Moore

Is your content and digital platform ready for the highly connected social web of today? Is your content ready to inspire, connect with and help your audience achieve their goals? Or is the challenge to continually create compelling, relevant content keeping you up at night?

The Oscars: content marketing success

Sherrilynne Starkie

And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry.

Let’s Get Real… Does Your Content Convert?

Pam Moore

It's time to get real about the real return on the investment you make in content marketing. Is the money and time you are investing in content marketing helping you achieve your business goals? Bottom line… does your content convert to real business?

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. Marketing Performance Management.

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Content Marketing in Cleveland

Meltwater

Content MarketingConferences are a time to connect with colleagues while delving into conversations about your profession’s best practices. It’s an opportunity to explore new technologies and evolving strategies for our ever-shifting business… Read More >>>.

49 Content Marketing Stats to Guide Your 2019 Strategy [Infographic]

Social Media Today

What are the key content marketing trends you need to know in 2019? Check out this infographic

Use an editorial calendar for content marketing

Sherrilynne Starkie

If you are into content marketing make 2014 the year you start an editorial calendar and keep it going all year long. This is an essential tool in producing quality, effective content that consistently supports marketing and business objectives. Content.

When Content Marketing Lets You Down

Waxing UnLyrical

Ah… content marketing. “Let’s do some content marketing!” When content marketing lets you down. The content is primarily New Jersey-focused. If I like their content, I might recommend them for speaking engagements.

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

Creating content that inspires, connects and converts is not an easy task. Also, it could simply be your content is just not sexy and what some would call “boring.” YOU can create amazing content! 2018 content marketing myths busted and how to stomp your competition.

Back to Basics: Content Marketing 101 – What You Need to Know for Business

Pam Moore

Content. It is the foundation of the online web and how you can use social media and digital marketing to connect with your customers, prospects and broader community. All of the above require CONTENT! It's content that gives us meaning. Definition of content marketing.

25 Helpful Content Marketing Ideas to Be the Hero of Your Dream Customer

Pam Moore

When was the last time you read a blog post, watched a video, listened to a podcast or engaged with a piece of content of any format and thought “wow, that was an amazing piece of content that will help me solve the problem that has been stressing me out lately”?

3 Things Your Content Marketing MUST DO in 2019

Pam Moore

It's almost as if we can feel the pressure from the millions of marketers, brands and people trying to grab our attention. Although you may be ready to throw in the towel on content marketing in 2019… DON'T! Supporting Resources: 2019 Content Editorial Calendar Template.

Content Marketing in a Nutshell – How to Use for Real Business Results

Pam Moore

Content. The reality is that content is the core of not only the social and digital web but of humans. Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks.

Analytics: what matters to content marketers?

Sherrilynne Starkie

Do you use the ‘throw it against the wall and see what sticks’ strategy in planning content? While this can provide a superficial indication of what content gains traction in social media, it does not provide enough insight to determine the return on investment (ROI) of marketing activity.

Stop the Lazy Content Marketing Madness! Are You Guilty of These 8 Bad Habits?

Pam Moore

Are you sick and tired of spinning your social wheels in the content marketing engine feeling as if you are creating, creating, creating loads and mounds of content yet getting nowhere? Maybe you are falling to some lazy content marketing tactics without even knowing it?

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year.

Content Marketing Strategy? Think Like A Reporter

Webbiquity SMM

Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. So—creating a content marketing strategy is vital. These same six questions can provide the basis for formulating your content marketing strategy.

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The Content Marketing Explosion [infographic]

Mindjumpers

Tweet Content marketing is on the rise and many people say that “content is king” It seems that more and more people are becoming aware of the importance of great content since ‘content marketing’ has expanded at an exponential rate in 2011 alone on Google.

How to Create Content that Inspires, Connects and CONVERTS Lookers to Buyers: FREE Webinar

Pam Moore

Another day of amazing content creation. You create yet another epic piece of content. You publish yet another epic piece of content. Your epic piece of content is shared all over the social and digital web, once again. However, as usual your content is not converting.

Video: content marketing conference presentation

Sherrilynne Starkie

The goal was to give the union members a report on the progress of a content marketing program we are running to improve member engagement and further the organization’s change objectives.

Content Marketing World Round-Up

Meltwater

Content Marketing World is taking place in Cleveland this week. Billed as "the largest content event," the annual conference attracts nearly 4,000 marketers who come from all over to learn… Read More >>>. Content Marketing

Video is The New King of Content Marketing

Mindjumpers

Video content is taking over. The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. You want your content to be: Watchable. Content strategy. Creative content.

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22 Noteworthy Content Marketing Guides and Tips

Webbiquity SMM

Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. Yet marketers still have many questions about content marketing strategy and tactics.

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