Social Media Strategies Summit

MARCH 1, 2024

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

Video 229

Video Trends Marketing Mobile 229

Ignite Social Media

JUNE 28, 2022

You’re probably here because you’re looking for ways to spice up your brand with the best video content, right? As the Original Social Media Agency in the US , we’ve been here long enough to know how brands often struggle with keeping up with the latest trends — in today’s case, video content. .

Video 146

Video Content Marketing YouTube 146

agora pulse

NOVEMBER 30, 2020

BONUS MATERIALS: Free Content Calendar. Have you wanted to dig into content marketing but didn’t know where to begin? Check out our tips and tricks for social media managers to start their content marketing efforts. Social Media Marketing vs. Content Marketing. Content Marketing.

Content 182

Content Marketing How To Social Media Management 182

Writtent Blog

DECEMBER 20, 2023

You know that inbound marketing is the hot new trend and that attracting customers with compelling content really works. The problem is creating and distributing all that content. Use these steps to create a content marketing strategy that will take your business to the next level.

Strategy 98

Strategy Content How To Marketing 98

Oktopost

MAY 8, 2023

Sam Thomas Davies reveals the tried and true methods that allow him to always have a repertoire of strong content. Sam Thomas Davies , Growth Marketing Manager at Drip , joins host Olivia Messina to discuss his approach to content marketing and his tried and true methods that allow him to always have a repertoire of strong content.

Content 118

Content Marketing Journal Template 118

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 133

Strategy Brands Content UGC 133

Ignite Social Media

JULY 25, 2024

In the digital marketing landscape, social media influencers and content creators play distinct roles. Their content typically blends personal and promotional elements, emphasizing relatability and authenticity. Monetization often comes through brand partnerships, sponsored posts, and affiliate marketing.

Influencer 94

Influencer RFP Social Media Content 94

Convince & Convert

NOVEMBER 16, 2023

I’ve been fortunate enough to be in the content world for just over a decade. In that time, I had never been to Content Marketing World. The shift from its traditional Cleveland venue seemed symbolic: Just as the venue changed, so, too, has the content landscape. The Evolving Content Universe “Content is changing.”

Content 78

Content Marketing B2B SEO 78

The Realtime Report

AUGUST 27, 2021

Content Marketing Strategy. While there is a lot that goes into making a website a “success”, content marketing is a huge part of the puzzle and requires careful and thoughtful planning and execution. Spend Time Thinking About, and Planning, the Content. In other words, ensure it is content they care about.

Strategy 168

Strategy Content Marketing Social Networking 168

The Social Media Hat

JUNE 14, 2023

Discover how to create a content calendar for your social media marketing strategy. The post How to Create a Content Calendar for Your Social Media Marketing Strategy appeared first on The Social Media Hat.

Social Media 148

Social Media Strategy Content How To 148

Waxing UnLyrical

SEPTEMBER 12, 2019

Content marketing is all the rage, and for good reason: it works. With 70% of internet users saying they’d prefer to learn through content rather than ads , content marketing makes perfect sense. Still, there’s a lot more that goes into content marketing than simply writing a blog about a new product.

Content 150

Content Marketing Case Study Study 150

Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. million first-party content registrations and offers a map for marketers in search of treasure (aka new business).

B2B 157

B2B Report Case Study Content 157

The Social Media Hat

MARCH 4, 2023

One of the most powerful content marketing strategies to drive growth. The post How Influencer Marketing Can Help You to Define the Best Content Marketing Strategy for Your E-Commerce Business in 2023 appeared first on The Social Media Hat.

Influencer 149

Influencer Strategy Marketing Content 149

Sprout Social

APRIL 4, 2023

However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. What is ephemeral content? Stories can be a great way to drive leads and customers.

Strategy 127

Strategy Content How To Marketing 127

The Social Media Hat

JUNE 8, 2024

Episode 6 of the AI in Marketing: Unpacked podcast, with Andy Crestodina The post Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina appeared first on The Social Media Hat.

Content 172

Content Social Media Marketing SEO 172

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1.

Metrics 191

Metrics Content Marketing ROI 191

The Social Media Hat

MARCH 24, 2024

The Content Pyramid helps conceptualize how your blog posts will work together to support a Content Marketing Strategy. The post The Content Pyramid, How To Structure A Successful Blog appeared first on The Social Media Hat.

Content 143

Content How To Social Media Strategy 143

The Social Media Hat

JULY 25, 2024

5 key conversations to have with AI on social media, content, and more. The post Let AI Help With Your Marketing Using These 5 Chain Prompts appeared first on The Social Media Hat.

Marketing 105

Marketing Social Media Conversation Content 105

Convince & Convert

JULY 2, 2024

89% of higher education marketers believe they have enough budget to meet their marketing goals. This stat is from our recent 2024 Higher Education Marketing Report and is just one of several enlightening stats we found. In contrast, only 18% of higher education marketers are prioritizing resources for YouTube.

UGC 135

UGC Marketing Education YouTube 135

Social Media Today

JUNE 20, 2022

The new course provides you content strategy training, and a digital certificate in content development.

Course 181

Course Content LinkedIn Training 181

Koka Sexton

SEPTEMBER 1, 2023

In today’s dynamic landscape, Marketing Innovators are at the forefront of change, constantly seeking novel strategies to engage customers. Urgency and Timeliness: Amidst this ever-evolving environment, the need for B2B Content Frontier: Pioneering AI Excellence in Marketing has never been more pressing.

B2B 52

B2B Content Marketing Team 52

Oktopost

JUNE 26, 2024

BriefCam’s Director of Marketing, Lizzi Goldmeier, stops by the Radically Transparent podcast to unravel the successful role thought leadership content plays in marketing effectively to law enforcement. Tune in now and discover how you can implement these strategies to become a more effective B2B marketer.

B2B 142

B2B Marketing Retail Apple 142

Oktopost

MAY 23, 2023

But anyone who has been involved in content creation for more than 5 minutes will no doubt be a little cautious around the copy-paste routine. Content is king, but only if it’s original – only if it finds a way to offer some unique, never-seen-before vantage point on a subject that interests the widest audience possible, right?

Social Media 89

Social Media Content Marketing ROI 89

Koka Sexton

NOVEMBER 3, 2023

It’s no secret that manual processes are a burden for marketers. Whether it’s checking data accuracy between two tools or The post AI for Content Marketing Workflows appeared first on Koka Sexton.

Content 52

Content Marketing Process Data 52

Social Media Today

MARCH 1, 2019

But the answer boils down to who you ask, and how you define content marketing. It seems like a simple question to answer, right?

Advertising 167

Advertising Content Marketing Questions 167

Koka Sexton

SEPTEMBER 15, 2023

The post Boosting Performance with Content Marketing appeared first on Koka Sexton. following these tactics and strategies, you can ensure that your collaboration with industry influencers and experts is successful and beneficial for both parties. This can help you reach a larger audience, gain more customers, and increase your sales.

Content 52

Content Marketing Collaboration Influencer 52

Bill Hartzer

JULY 17, 2024

Generation Z Leading the Charge Generation Z, defined as those born between 1997 and 2012, is at the forefront of this trend, with 66% having made purchases based on influencer content. Additionally, 24% are likely to share the endorsed product with friends and family, and 23% feel inspired by the content.

Survey 88

Survey Products Content Influencer 88

Sociallyin Insider Blog

JANUARY 16, 2023

Content marketing is like a good storyteller: It operates best when humor, information, creativity, and strategy are all working together to compel you to do something with the story you just heard.

Content 98

Content Marketing Strategy 98

Social Media Today

MAY 13, 2019

Listen to Stephanie Stahl's description of great content marketing on this episode of the Modern Marketing Engine podcast, and use it as a benchmark for assessing your content marketing strategy.

Content 153

Content Marketing Engineering Strategy 153

Social Media Today

FEBRUARY 16, 2021

Facebook recently announced that it's launching a new test that will de-emphasize political content. What will that mean for marketers?

Facebook 215

Facebook Content Marketing 215

Ignite Social Media

APRIL 15, 2024

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. The results have been extremely positive, with Josh noting that the influencer content has consistently outperformed their traditionally created social ads.

Influencer 145

Influencer Retail Marketing Discount 145

Oktopost

OCTOBER 8, 2020

A solid content marketing strategy is one of the most important elements for a business to help shape a brand’s identity. But with employees more mobile and more remote than ever been before, what implications does this have on the modern day content marketer? Looking to Level Up Your Marketing Game Plan?

Content 89

Content Marketing B2B Hosting 89

Audiense

MAY 2, 2024

But in the case of content marketing, we believe it takes the magic and creativity out of it. AI has been good for so many things - most things. Artificial Intelligence is not Emotional Intelligence, and AI storytelling will never compare to that of humans.

Content 103

Content Marketing Analysis Strategy 103

Pam Moore

JULY 9, 2018

Content marketing is becoming more challenging even for the most experienced marketers. Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. I think often times marketers over complicate what should be simple.

Content 163

Content Training Marketing Industry 163

Social Media Today

FEBRUARY 20, 2019

The power of visuals can have an enormous impact on the success of your content and campaigns. Here are 7 tips for unleashing the power of visual content for your social media content marketing success.

Tips 168

Tips Content Marketing Campaign 168

Jon Loomer

MARCH 6, 2024

In this post, you’ll learn some specific examples of the following: Low-quality ad content Low-quality post-click experiences User signals Low Quality or Disruptive Content advertising policy At the end, I’ll provide recommendations on how to address ad quality. ” We see organic content like this all the time.

Content 177

Content Policies Cost Advertising 177

Pam Moore

DECEMBER 14, 2017

Is your content and digital platform ready for top business performance in 2018? Is your content ready to inspire, connect with and help your audience achieve their goals? Is the lack of compelling, relevant content keeping you up at night? It seems content often gets created in silos.

Organization 165

Organization Content ROI Marketing 165