What’s your social media marketing budget?

Sherrilynne Starkie

What should be your social media marketing budget? In the not-too-distant past, marketers used three per cent of turnover as the marketing budget ‘rule of thumb’. Newbies are often surprised by how much time social media can eat. But with a social media strategy that links activities to expected outcomes, you can avoid wasteful, time-consuming and low-impact activities. Examine your social media resources.

Social Media Memes for Marketers

Ignite Social Media

What makes the world of social media go round? Social media memes bring cheer, joy and laughter to everyday life when used correctly. 8 Amazing Social Media Memes. Here are our top eight social media memes that meme a lot to us… get it?

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Tips for 2021 Social Media Planning & Budgeting

Ignite Social Media

This past year many marketers were forced to reallocate budgets and pause marketing campaigns due to the coronavirus pandemic. 2021 Social Media Landscape at a Glance. Recent eMarketer data anticipates a 7% increase in digital media in 2021 and a 9.1%

How to Use Content Pillars for Your Social Media Strategy

Later

Have you ever struggled to create a social media post? On the days when you’re feeling uninspired, having content pillars to reference can be a huge help! . How to Use Content Pillars for Social Media. Choose Your Content Pillars.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

Trending Social Media Content of 2020

Ignite Social Media

2020 has been quite the year for social media. From political and social movements to the Covid-19 pandemic , people have had more reason to get involved and voice their opinions on social media. When it comes to content, one type rules above all else: Video.

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Small Business Social Media Marketing Strategies

The Realtime Report

Small Business Social Media. Marketing Strategies. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business.

Tips for Social Media Advertising this Holiday Season

Ignite Social Media

This past year many marketers struggled with their social media advertising efforts. State of Paid Media Buying in 2020. 2020 was a unique year for social media marketing, but the state of social ad buying specifically had some interesting points we want to address.

Social Media Marketing in the Midst of COVID-19

Ignite Social Media

I got an email this morning from a non-profit I work with wondering how they should think about social media marketing during the COVID-19 outbreak. It’s a tricky thing as the situation is very dynamic and social media is only becoming more important as people self-isolate while looking for social connection and the latest information. Social Media Marketing during COVID-19. That may be the source of helpful content.

Social Media Content: Post Now, Schedule, or Queue?

agora pulse

Which types of social media posts you should post now, schedule, or queue? It’s time to find out and improve your social media management. The social media managers creating content 24/7 never really get a break. Table of Contents.

Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

SocialZoomFactor · How to Create Irresistible Content 10-Point Checklist. As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer. Is Your Content IRRESISTIBLE? You need irresistible content.

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Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

I am thrilled to announce that Social Profit Factor is finally here! It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU! I can guarantee you there is nothing like it on the market today! Why did we create Social Profit Factor? .

28 Qualities of Amazing Content Marketing

Pam Moore

Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Yet, content is at the core of everything brands and people do online. Without content and humans, social media and digital marketing wouldn't exist. Is anyone reading the content?

3 Reasons Your Boss Said NO to your Digital and Social Media Plan [podcast + ebook]

Pam Moore

SocialZoomFactor · Social Media Budget Top 3 Reasons Your Boss is NOT Approving Your Plan. ” Do you have what you think is an amazing social media or digital marketing plan? Could it be that all your management sees when they look at the social web is risk?

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Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. Social Media Use, Engagement and Paid Efficiency are Way Up. We’re seeing a significant increase in social media usage as people work to stay at home amidst a growing number of states ordering people to do so. Having said that, it does seem to be a buyer’s market right now. Don’t Reflexively Go Dark on Social.

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Agency Basics: How to Make Money as a Social Media Marketing Agency

agora pulse

You’re passionate about your social media agency … but are you losing money or making money from it? Here’s an overview of the different ways you should be making money as a social media marketing agency. Social media strategy.

5 Social Media Tactics to Enhance Your 2020 Holiday Marketing Strategy

Ignite Social Media

The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. Not only are people using social media differently, but purchase behaviors have changed.

2020 Content Calendar Template for Social Media & Digital Marketers [free download]

Pam Moore

Hey digital and social media marketers! Have you noticed how noisy the digital and social web is becoming? If you are not planning your content for 2020 you are already falling behind. 2020 is going to finally be the year where the games of fake bot engagement and vanity metrics take a back seat to amazing content that connects with the right audience at the right time. The last thing your audience and dream customers want from you is more content.

2020 Content Editorial Calendar Template for Social Media & Digital Marketers [free download]

Pam Moore

Hey digital and social media marketers! Have you noticed how noisy the digital and social web is becoming? If you are not planning your content for 2020 you are already falling behind. 2020 is going to finally be the year where the games of fake bot engagement and vanity metrics take a back seat to amazing content that connects with the right audience at the right time. The last thing your audience and dream customers want from you is more content.

Stop Listening to Social Media Gurus and Build Your Own Digital and Social Marketing Plan

Pam Moore

However, particularly when it comes to social media and digital marketing, it is very easy to quickly fall into a rabbit hole or wild social media goose chase where you wind up chasing some shiny new social object that could drive you to wasted days, weeks or even months of your time. The same thing goes for most of the content you will find in the digital and social space… it’s often one-off content.

What to Expect From a Social Media Marketing Agency

agora pulse

What can clients expect from a social media marketing agency? Let’s look at the expectations that clients have of social media agencies (and what social media agencies need to be clear about providing to customers). Table of Contents.

Exact Steps to Get Your Digital Marketing Budget Approved and Boss On Board with Your Plan

Pam Moore

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? Your executives don't understand social media and digital marketing.

The Guide To Social Media Marketing Automation

Webbiquity SMM

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. Automating social media activity certainly doesn’t mean a completely hands-off process. Social Media Marketing Anand Srinivasan

Day 1 of 5 Social Media Marketing Secrets

Twenty4 Social

Welcome to today’s Livestream: “45 Minute Social Media Workflow”. In this Livestream, we’re going to take a close look at social media marketing secrets and the impact social media is having for businesses today.

3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

” Do you have what you think is an amazing social media or digital marketing plan? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. Replay of a webinar I recently hosted with 3 Easy Steps to Get Your Social Media Budget Approved and Boss on Board with Your Plan ( grab a seat to the replay ). Your management doesn't understand social media and as a result is “afraid of it.

5 Reasons Your Social Media Marketing Program is Failing

Pam Moore

Unfortunately many small business owners and marketing teams jump on social media expecting fast results. They are quickly disappointed when what they thought was a well thought out social media strategy, campaign or program fall flat on its face. Many social marketing plans fail simply because the marketing architect underestimated the amount of work required. 5 Reasons why marketers fail using social media.

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Yes, we have removed the opt-in wall and you can enroll in Social Profit Factor right now! Do you have social media problems? .

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

Creating content that inspires, connects and converts is not an easy task. Also, it could simply be your content is just not sexy and what some would call “boring.” ” However, those who need and want your services and content likely think it is exciting if you do it right! In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales.

Is Your Social Media Content Really Top of News Feed Worthy?

Pam Moore

Are you tired of looking for the magic easy button to help you get your business content to the top of the News Feed? Do you dream about your content showing up on top of the Facebook, Instagram, Twitter or LinkedIn News Feed? The truth is marketers have no guarantee their content will be seen on any medium, platform or social network, by anyone, let alone their target audience. Social Profit Factor Training Academy and Marketing Nutz Can Help! .

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April Social Media Trends

Ignite Social Media

With each unprecedented day passing, social media apps have quickly become the frontlines for many to source out news, seek entertainment, and stay connected with their loved ones. We have recapped some of the April social media trends we saw and how they have adapted to our world’s ongoing situation. How COVID-19 is affecting the Marketing Industry. COVID-19 has impacted every industry worldwide and social marketing is no different.

Social Media Management Pricing; Considerations for Setting Your Budget

Ignite Social Media

Understanding social media management pricing and costs isn’t easy. So then, what should your brand set aside for social media management? Step One: Determine Your Primary Goals for Social Media. Now, everyone is going to read step one and think, “ ROI … I want social media to generate sales.” This certainly makes sense, but when it comes to social media it isn’t always so easy to measure your ROI.

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5 Ways that Social Media Marketing Software Can Fail You

Pam Moore

5 Ways that Social Media Marketing Software Can Fail You. There’s no denying that social media marketing software can be an enormous asset to businesses of all sizes, creating, publishing, and even reviewing the performance of their content easier and quicker. Many tools can help you streamline the social marketing process while making it more effective and impactful, too. Social media software can fail you.

Top 20 Questions You Must Answer for a Content Marketing Strategy that Converts to Customers! [podcast + free ebook]

Pam Moore

SocialZoomFactor · Content Marketing: 20 Questions You MUST Answer for a Strategy that Converts to Customers. How do you create a content marketing plan that converts to real customers? The goal is not quantity and mounds of random content.

How to Develop a Social Media Strategy and Plan: 6 Essential Steps for Success [Webinar]

Pam Moore

Do you ever feel like you are spinning your wheels on the social web? Random acts of marketing? Random acts of Snaps, stories, quotes, tweets and visual marketing? . The key to success using social media for business is that you must not only understand the social networks and social media overall, but you must understand how to INTEGRATE social media into your business so that you can achieve your business goals.

What to Tweet: Content Tips for Experienced Social Media Managers

agora pulse

Has your social media agency avoided Twitter? But seasoned social media managers know how to stand out with different types of content. Twitter marketing is one of the most popular forms of digital marketing. Do you love Twitter for marketing?

Every pastor should use social media: here’s why

Social Media Strategies Summit

The power and presence of social media continues to increase daily amongst the lives of Americans. adults used at least one social media site. The study found that 90% of Americans ages 19-29 use at least one form of social media. .

Social Media Content Calendar is Key for Consistent Posting

yMarketingMatters

This is a guest post by Samia Zaky, who is in the social media daily trenches as a corporate Social Media Marketing Manager. She has developed robust and sustainable social media profiles and programs for different companies, knows the ropes, and gives us practical, valuable advice which I think you will find useful.

Nine Social Media Marketing Stats You Can Use

Webbiquity SMM

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). The phase “social media marketing” first appeared in searches back in March 2007, but the first spike in interest came in January 2009, when search volume more than doubled from the previous month. Buyers appreciate business social media use.

Why You Need an Integrated Digital Marketing and Social Media Plan

Pam Moore

No doubt the demands to build and maintain a profitable online social and digital platform to establish and grow your business can easily get overwhelming. The demand for content in the form of visuals, video, audio and the list goes on is growing out of control. Plus, trying to keep up with the rate of innovation happening on the top social networks is a job in itself. The only guarantee we have on the social web today is change. Social media can not live in a silo.

45 of the Best Social Media Analytics Tools

agora pulse

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Zoho Social.

10 Truths Nobody Told You About Being A Social Media Marketer

Pam Moore

It is clear social media marketing is delivering real and measurable business value for companies large and small today. Marketers of all specialties from digital, content, strategy and even operations know they must not only learn, but also deeply embrace social media as a way to connect, inspire and serve their new online audiences as well as current, prospective and future customers. Managers of people working in social media marketing.

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Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). Social media is actually even bigger than that, though. Google+ Marketing Tools.

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How to Develop a Profitable Social Media Strategy and Plan in 2018

Pam Moore

Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You feel as if you constantly spin your social media wheels with little real business results. You don't know where to start to build your social media plan. You started your social media plan but gave up as you have no idea how to budget or prioritize. The key inputs needed to succeed using social media for business.