What’s your social media marketing budget?
JANUARY 27, 2020
What should be your social media marketing budget? In the not-too-distant past, marketers used three per cent of turnover as the marketing budget ‘rule of thumb’. Newbies are often surprised by how much time social media can eat. But with a social media strategy that links activities to expected outcomes, you can avoid wasteful, time-consuming and low-impact activities. Examine your social media resources.