2020: The Year Data Saved The World

Waxing UnLyrical

I think it will be as The Year Data Saved The World. So, while 2020 will certainly be The Year COVID-19 Changed The World, I think it will also be The Year Data Saved The World. Using data to solve a problem. This is what I mean by 2020 being The Year Data Changed The World.

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Leveraging Social Data for Better Engagement

Oktopost

In this episode of Radically Transparent, Oktopost veteran and host, Jennifer Gutman, takes on a solo episode to explore the power of social engagement data and how marketers can gain a 360-degree view of their customers using social engagement data.

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How To Analyse Twitter Data | Twitter Data Analysis Guide

Audiense

But how can you know for sure unless you look at the data? More importantly, you need data to understand what’s working and what’s not so you can adjust your strategy for even greater impact. Your brand is on Twitter and publishing content regularly.

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The Future of PR is Precision – Less Gut, More Data

Waxing UnLyrical

PR has become more challenging and practitioners can no longer rely on gut instinct alone – especially as they become more closely aligned with marketing teams that utilize technology and data to demonstrate results. Data that PR professionals should be assessing includes: Newsroom engagement.

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TikTok Could Still Face a Ban in the US as it Continues to Work Through New Data Security Deal

Social Media Today

TikTok is working with US officials to provide more transparency over its data processes and algorithms

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Twitter Appoints 'Internal Data Governance Committee' to Oversee Usage of User Data

Social Media Today

The new Data Governance Committee will oversee all systematic updates that relate to the usage of user data

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What Is Data Mining?

The Realtime Report

What Is Data Mining? Data mining is a process that allows someone to find patterns, anomalies, and correlations in large sets of data and predict potential outcomes. Mining data is not new. This allows them to process more complex data sets and discover relevant insights.

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TikTok Expands Ad Data Verification Partnership with Integral Ad Science

Social Media Today

The expanded partnership will provide more assurance on TikTok's ad performance data

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Survey: Canadians are OK with sharing personal data

Sherrilynne Starkie

More than three-quarters (76 per cent) of Canadians, are pragmatic or unconcerned about sharing their personal data. The study, “Data Privacy – What the Canadian Consumer Really Thinks”, shows that people’s comfort with data-sharing is increasing. Forty per cent of consumers (44 per cent of millennials) state they feel comfortable with data exchanges. The post Survey: Canadians are OK with sharing personal data appeared first on Sherrilynne Starkie.

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Google Adds New 'Data Safety' Labels to Play Store Listings to Improve Data Usage Transparency

Social Media Today

The listings will provide more insight into what data each app collects, and how it's used

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5 Ways How to Use Big Data in Social Media

Quintly

By definition, social media data is generated by comments, posts, images, and, to a significant extent, social media videos. While trends in social networks and the way they are used tend to change rapidly and unpredictably, their role as a stable generator of digital data remains unchanged.

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Data Hacks at Facebook and LinkedIn Spark Concerns Among Users

Social Media Today

Both Facebook and LinkedIn are dealing with reports of new data breaches - but is it actually new data

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Google Add New 'Data Safety' Labels to Play Store Listings to Improve Data Usage Transparency

Social Media Today

The listings will provide more insight into what data each app collects, and how it's used

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Social Intelligence Maturity and Understanding Data Sources

Audiense

Over the past decade, social data research methodologies have undergone a significant transformation.

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TikTok Publishes New Guide on How Advertisers Can Navigate New Data Privacy Restrictions on iOS

Social Media Today

The guide looks at how advertisers can navigate the new data tracking framework, as a result of Apple's ATT update

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Google Tests New Ways to Limit Data Tracking for Android Users Who Opt-Out of Data Sharing

Social Media Today

Google is looking to provide more protections for users who opt-out of data tracking

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Meta Launches New Legal Proceedings Against Data Scraping, Helping to Establish Precedent Around Misuse

Social Media Today

Meta's ongoing legal enforcement actions are helping to evolve laws around the misuse of user data

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Meta Publishes New Guide on How Brands Can Mitigate Data Loss as a Result of New Privacy Changes

Social Media Today

As data privacy regulations further restrict information access, advertisers need to upgrade their approach

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TikTok, China and the New Data Battleground

Social Media Today

With concerns rising about China's recent actions in India and Hong Kong, concerns around data gathering by social apps has also come into focus

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How Data Can Improve Marketing

Your Escape From 9 to 5

The internet is a seemingly infinite space of data if you know where to look. As businesses, it’s important that we know how to tap into this raw data and how it can be used to inform our marketing practices. That’s why today I’m going to show you 8 ways you can start using the data right in front of you to better your marketing efforts. 8 Ways Data Can Improve Your Marketing Today. Data comes in a lot of forms, some of which aren’t obvious.

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Humanize Your Brand with Data and Social Insights using these 5 Strategies

Pam Moore

It's easy to get lost in a sea of avatars and data insights. Marketers must use the data and social media insights to connect in a more human way. We should use the data to build more quality relationships and emotionally connect with the humans we want to do business with. The data can help us deep dive into factors that enable higher quality of everything including relationships. 5 easy ways to use data and social insights to humanize your brand.

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Twitter Outlines New Ad Improvements in Line with Evolving Data Privacy Approaches

Social Media Today

Twitter's new ad updates mark the platform's biggest steps yet into evolving its targeting tools in line with data privacy shifts

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Facebook Rolls Out Data Use Check-Up to Ensure Developers Adhere to Data Usage Guidelines

Social Media Today

Facebook is rolling out its Data Usage Check Up Tool to all developers using its API in order to reduce data misuse

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TikTok Suspends Planned Data Usage Policy Change Amid New EU Investigation

Social Media Today

TikTok was seeking to sidestep new EU data usage rules via a loophole in the wording of the policy

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When Social Media Meets Big Data

Mindjumpers

Big data meets social media. So unless you’ve been buried under a rock, you’ve probably heard of ‘big data’ as it’s one of the really hyped buzzwords in this industry. And if you haven’t, I’ll give you an example of my first encounter with big data. Rather it was an example of how big data works. Big data is the outcome of all the movements and actions we do online. This is an enormous, unimaginable amount of data.

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Meta Shares New Insights into the Economic Value of Social Connectedness, Based on Platform Data

Social Media Today

The report uses Facebook and Instagram data to highlight the economic value of social connections

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Meta Releases New Facebook Graph and Marketing API Updates, Including New Data Access Provisions

Social Media Today

Meta's rolling out some new updates for its API, which relates to how third-party platforms access Facebook data

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Social Business + Big Data = Business intelligence

Mindjumpers

quintillion bytes of data. To put it into perspective, we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data. Being exceeding interested in the talk of Big Data, I’ve recently been inspired by the research and development of Big Data related software and applications. The point of Big Data and thereby BDAs is neither marketing nor PR. Tweet.

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What is Data Bias? And why you should care

Audiense

Have you ever looked at audience data and thought that it does not seem completely real or accurate? It could be a result of data bias. Either way, data bias is something to be taken into account in your planning and strategy.

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Instagram Seeks Data on Users’ Ethnicity to Improve User Experience

Social Media Today

The survey will prompt users to share info about their race/ethnicity

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How can I see more than just Twitter data?

Audiense

This is the second part of a two part series in which we tackle the question, and its iterations, that we see all too often when users approach Audiense and other social data analytic platforms: how can I see more than just Twitter data?

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New LinkedIn Data Shows the Top Digital Marketing Skills Currently in High Demand

Social Media Today

Check out these data notes from LinkedIn Looking to improve your digital marketing career prospects in 2022?

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What is Cached data?

BeingOptimist

While you are using your device regularly, cached data build-up is not avoidant. But the question is- What is cached data? What Is Cached Data? Cached data of any kind is informational data that gets stored on our devices when we visit websites and applications.

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Facebook Launches New 'Privacy Center' to Facilitate More Control Over Privacy and Data-Sharing Options

Social Media Today

The new Privacy Center will provide more oversight and control over your various data tracking options

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The Top 5 Benefits of Improving Data Observability

The Realtime Report

Improving Data Observability. As data becomes more and more complex, it becomes increasingly difficult to understand the dependencies and interactions between different data points. Data observability is a key aspect of any successful business. The Top 5 Benefits of.

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New Data Transfer Agreement Will Ensure That Facebook and Instagram Remain Operational in Europe

Social Media Today

After reports that Meta may be forced to leave the EU, a new agreement in principle has been reached to secure transatlantic data flows

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WhatsApp Seeks to Clarify Data-Sharing Update Following User Backlash

Social Media Today

WhatsApp recently announced a change in how it shares user data with parent company Facebook, which has many users spooked

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Using Pinterest Data to Make Marketing Predictions 2022

Ignite Social Media

Thankfully, Pinterest recognizes the ever-changing trends and was willing to, based on algorithm data, host a webinar to give us the latest scoop on potential 2022 trends. There are several reasons to incorporate Pinterest data into your social media strategy.

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Clubhouse Faces New Security Questions After Significant Data Breach

Social Media Today

The security of rising audio social app Clubhouse is being questioned after a major data breach was detected over the weekend

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Big data: seeing the forest and the trees

Sherrilynne Starkie

You can see the forest and the trees in big data, according to Nora Young , the Canadian author and the host of CBC Radio One’s Spark, in her opening keynote at last week’s Fireworks Factory conference held on Galiano Island, British Columbia. Her topic was “Big data as a new information ecosystem.”. Harvard calls big data the sexiest job of the 21 st Century. Young said that we all generate data about our everyday lives. It’s messy data.

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