Getting Towards a Mature Data Infrastructure

Buzz Marketing for Technology

Data is the watchword in organizations large and small. In fact, how an organization frames data is the single most important determination of future success or failure. As some put it, Data is the new “oil,” the commodity of most value in the modern age.

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Getting Big Data to Actually Work

Buzz Marketing for Technology

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations.

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Trending Sources

Big Data for Small Businesses [Infographic]

Idaconcpts

One of the biggest tech buzzword from 2014 was big data. There was no IT conference or IT consultant not talking about the benefits of big data. But what exactly is “big data”? Examples of big data can be found in the health care and finance industries.

Data and Storytelling: PR’s Peanut Butter and Jelly

Waxing UnLyrical

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. But an area PR might not be as well versed in is data and how complementary data can be to storytelling.

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Sometimes Data Is Just Data

Twist Image

So, how is all of that data working out for you? The first one, is how upset some people were with Facebook ''s ability to choose their best pictures of the year, how it went south and why it led many people to question a brand''s ability to use data to be a better marketer (you can read more about that here: Facebook Doesn''t Get Small Data Right (And You''re Worried About Big Data?). Ultimately, that is the dream and true promise of data, right? Creative Data.

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89% of CMOs Say Social Data Has Influenced Their Decisions

The Realtime Report

A recent study of 100 CMOs by Bazaarvoice reveals that nearly half of CMOs have used social data to make predictions or forecasts. The survey asked members of the CMO Club (a forum for top marketing executives) how they value social data, as reported by MIT Sloan Management Review.

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IMPORTANT: 2013 Nonprofit Engagement Data Management Study

SocialFish

And very few organizations are applying that data to make decisions about their programs or measure their strategic outcomes. Useful Data Check it out!!

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Social Business + Big Data = Business intelligence

Mindjumpers

quintillion bytes of data. To put it into perspective, we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data. Tweet. Every day we create 2.5

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6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

The phenomenon of big data certainly comes with big promise. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. Getting to that point, however, requires first harnessing the data.

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Data is the New Oil

Idaconcpts

Ranging from Facebook to Google to Zynga, thousands of companies are building sustainable businesses on the aggregation of personal data. Data mining has been likened by the World Economic to a “new type of raw material … on par with capital and labor.” The Rush for Data.

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Data+Culture Change+Digital = Awesome at #ideas16

SocialFish

Learn how they embarked on a data-driven, innovative, holistic and wide-reaching strategy to create an open, inclusive, content-driven community based membership model that connects online and offline engagement in whole new ways. . Ready to turn your “ #Membership Inside Out”?

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Pinterest demographic data

SocialFish

Ignite Social Media has an interesting post showing some demographic data on Pinterest (which, unsurprisingly, skews heavily towards women aged 25-54). Useful Data

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The Emotion found in Social Data

Buzz Marketing for Technology

They are not real-time or data driven and they don’t parse their findings with the objective use of technology. It appears to us that companies that make million-dollar decisions on this kind of “static” data are doing themselves a disservice. Let’s be clear.

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How Data Cleansing Helps Expiring Data and Poor Leads

Convince & Convert

Large companies live or die based on their data, so you’d think that marketing data would be strictly controlled and carefully recorded and maintained. Keep Track of Customer and Contact Data Expiration Dates. Are there expectations that data values conform to specified formats?

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How to Use Data to Tell a Stronger Story

Convince & Convert

Stats, facts, and figures—we all love data, and it certainly helps make content all the more powerful. Data, when used properly, makes an argument more compelling, underscores a position, and adds relevancy and authenticity to a story. These all make your data relevant and concrete.

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Why Data Driven Content Fails Alone

Geoff Livingston

Worse, the new account-based marketing trend — which is just hyper-targeted data-driven content marketing — focuses on precision provided by analytics, but not the technique used to create niche content. What we have is a data problem. In my mind, data is beautiful.

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The Data Is Watching You

Twist Image

Just how much data and analytics does a brand need? So, the data is not about vanity metrics (how many people did what) but true value-based metrics (was all that effort to drive consumers to our e-newsletter a smart strategy?). As more information gets pumped into these systems, brands will be able to leverage this data against second and third-party data sources to create a bunch of new marketing models. The raw data is just the beginning. data broker.

Stats for Congress on Twitter [Data]

SocialFish

Slide deck from Edelman analysing data from Members of Congress on Twitter. Useful DataTip o’ the hat to Robert Hay for the find. Capitol Tweets: Yeas and Nays of the Congressional Twitterverse. View more presentations from Edelman Insights.

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What’s Next for Social Data Intelligence

Convince & Convert

Today, it is more important than ever to harness the power of technological advancements in a way that empowers companies to easily create actionable intelligence from a large volume of complex social data. What Lies Behind the Concept of “Social Data Intelligence”.

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When Social Media Meets Big Data

Mindjumpers

Big data meets social media. So unless you’ve been buried under a rock, you’ve probably heard of ‘big data’ as it’s one of the really hyped buzzwords in this industry. And if you haven’t, I’ll give you an example of my first encounter with big data.

Millennials, nonprofits and data

SocialFish

John Clese over on the Avectra blog posts an interesting question about Millennials and nonprofits … and data. Actions speak louder than data. Not-for-profits need to focus their attention on how to act on the data at hand.

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How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites.

Adam Sherk

SimilarWeb provides data on total search visits as well as a breakdown by vertical: For each site I captured total search visits for January through November 2014 and the percentage coming from news search, then used that to calculate the number of news search visits for each site.

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Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

I presented at Advertising Week and that is the exact topic I wanted to drill into – How to be relevant by using real-time data about your audience! The idea focused on how I could show the IAB MIXX audience how to target marketers like themselves with real-time data. We created a custom audience based on social data from blogs, microblogs, social networks, and forums.

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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. So, what is big data ? Guest post by Jim Delaney.

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Social Media is Dead, Long Live Big Data

Laurel Papworth

Shares Social Media has trained artificial intelligence and now Big Data is taking over. They are focussing on the DATA behind social media. Viva La Big Data. then provide that data to companies eg. SMH big data social media.

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Instagram Analytics Guide: How to Pull & Examine Your Data

Sprout Social

With algorithmic changes and the increasing need for paid social efforts, the time to rely on your core Instagram analytics data is now. Here we’ll show you the six must-have Instagram analytics reports and how to pull your own data: 1.

5 People Focused Social and Data Tools You Should Be Using

Techipedia: Tamar Weinberg

I absolutely love people data. Since my business is 100% online, it’s imperative for me to understand who it is that I’m speaking with every single day, and how to organize that data efficiently.

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Use Facebook Data to Unlock Consumer Affinity

Buzz Marketing for Technology

When I started this blog back in 2006 Facebook was just getting going but nobody had a clue on when it came to the volumes of valuable data that they would ultimately produce.

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How to do data management right.

SocialFish

ASAE’s Technology Council appointed a task group to focus on data analytics this year. Big data was the hot topic at last year’s Association Technology Conference but it was clear that most associations are failing to follow even the most basic best practices for data management.

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Making Data More Human

SocialFish

The title of this talk says it all, really – Making Data More Human. ” Watch this fascinating video of his recent TEDxVancouver talk about giving meaning to data. “Jer Thorp is an artist and educator from Vancouver, Canada, currently living in New York.

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[Cool Infographic Friday] Big Data Big Profits

SocialFish

If you look carefully at this McKinsey infographic, you’ll see it actually says SMALL data sells better. Debunking the Hype Mobile Potluck Useful Data by grantstewart. Explore more infographics like this one on the web’s largest information design community – Visually.

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Social Media is Changing Leadership [DATA]

SocialFish

The survey questions gathered data on their perspectives about social media implementation in organizations, particularly related to leadership and how leaders are leveraging social media for organizational results. Debunking the Hype Featured Humanize Useful Data

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Whose Data Is It Anyway?

SocialTimes Twitter

Most recently, after an American Civil Liberties Union report accused surveillance startup GeoFeedia of “spying,” Twitter and Facebook cut off GeoFeedia’s data stream. Although there’s nothing really wrong with GeoFeedia parsing the data, it feels creepy–and that’s bad for business. Many people happily give up their data to Google Maps. The data is out there. This might be the year we all broke Twitter.

5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

It’s easy to get lost in a sea of avatars and data insights. Marketers must use the data and social media insights to connect in a more human way. We should use the data to build more quality relationships and emotionally connect with the humans we want to do business with.

Who Needs Big Data?

Twist Image

My, what big data you have! If there's something - anything - that gets marketers all excited, it's the notion of big data. The sad reality is that few of them (including me) actually have any semblance of an idea as to what the agreed upon definition of big data is, how it's being used effectively and cases where it has made a significant impact on the overall economic value of a brand. In short, big data is like sex in high school: everyone's talking about. big data.

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How Data Is Used to Refine Marketing Messages

Convince & Convert

Instead, most of us are using data to inform our campaigns and listening to our consumers on a regular basis. Through data, they can prove that there’s a significant interest in a new product, service, or feature. This is an everyday, but amazing, use of data.

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[COMIC] The Critical Element Of A Successful Big Data Strategy

SocMed Sean

Big data…it’s all the rage. It offers promises of lots of data. With big data, we’ll be able to know everything about our business, develop new innovative ideas and serve our customers in ways that we never imagined. Data is raw.

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