Data - Social Media Informer

Decoding the mysteries of intent data

Oktopost

JULY 18, 2024

In an exclusive chat with James Fletcher, founder of JTF Marketing, this episode of Radically Transparent dives into the raw truths of intent data- a term that’s become somewhat of a “dirty word” in modern marketing. This would free marketers to focus on strategy and creativity.

Data

Data Patterns Reputation Apple

2020: The Year Data Saved The World

Waxing UnLyrical

DECEMBER 24, 2020

I think it will be as The Year Data Saved The World. So, while 2020 will certainly be The Year COVID-19 Changed The World, I think it will also be The Year Data Saved The World. Using data to solve a problem. How you think 2020 will be remembered? Image: HCFM Communicate via Wikimedia Commons , CC BY-SA 4.0. Think about it.

Data

Data Wikimedia Analytics Aggregator

Subscription vs. Ad Data Prompt

Jon Loomer

NOVEMBER 8, 2023

Use Facebook and Instagram for free, but you will see ads and your data will be used for ad targeting. Pay to subscribe for an ad-free Facebook or Instagram and your data won’t be used. The post Subscription vs. Ad Data Prompt appeared first on Jon Loomer Digital. You then need to agree to allow Meta to use your info.

Data

Data Instagram Advertising Products

Reddit Announces Data Partnership With Cision

Social Media Today

MARCH 27, 2024

Reddit’s looking to facilitate more data deals to build on its revenue potential.

Reddit Data

Reddit Announces New Data Partnership with Cision

Social Media Today

MARCH 27, 2024

Reddit’s looking to facilitate more data deals to build on its revenue potential.

Reddit Data

An agency backed by data

Audiense

MAY 12, 2024

Data-driven brands are thriving. Revolve, StitchFix, and TheRealReal are perfect examples of this - these brands are known for using data to hyper-personalize the online shopping experience. If you’ve ever visited those sites, then you know exactly what I am talking about.

Data

Data Sites Examples Brands

Driving Growth with Voice of Customer Data: A Step-by-Step Approach

Convince & Convert

MARCH 28, 2024

This is where voice of customer data, or capturing and repurposing the words and phrases your customers use, comes in. But acquiring, capturing, and processing this data is one thing, what do you do with it once you have it? There are always exceptions, but I typically don’t recommend gathering data from prospects.

Data

Data Repository Team Process

Reddit Establishes New Parameters on Third Party Data Usage

Social Media Today

MAY 9, 2024

Reddit's looking to maintain control over how third parties access and use its data.

Reddit Data

Reddit Establishes New Parameters on Third-Party Data Usage

Social Media Today

MAY 9, 2024

Reddit's looking to maintain control over how third parties access and use its data.

Reddit Data

Does Gen Z Use Facebook? October 2023 Data

Ignite Social Media

OCTOBER 2, 2023

To gain a better understanding, I analyzed the data to see whether Gen Z remains active on Facebook or not. Looking at data from Spring 2021–Spring 2023, it’s evident that TikTok emerges as the favored social media platform among US teens, closely followed by Snapchat and Instagram. million users. Gen Z closely follows with 65.8

Data

Data Facebook Reddit Social Networking

Leveraging Social Data for Better Engagement

Oktopost

SEPTEMBER 22, 2022

In this episode of Radically Transparent, Oktopost veteran and host, Jennifer Gutman, takes on a solo episode to explore the power of social engagement data and how marketers can gain a 360-degree view of their customers using social engagement data. Hot topics of this episode include: How to leverage social data for better engagement.

Data

Data Engagement Hubspot B2B

YouTube Adds Improved Audience Retention Data, Streamlined Pre-Checks

Social Media Today

MARCH 26, 2024

New audience segment data, as well as more control over your channel display.

Data

Data YouTube

Reddit Launches New ‘Reddit Pro’ Data Analytics Suite

Social Media Today

MARCH 8, 2024

A very handy set of new data insights from Reddit.

Reddit Data Analytics

How To Analyse Twitter Data | Twitter Data Analysis Guide

Audiense

OCTOBER 7, 2021

But how can you know for sure unless you look at the data? More importantly, you need data to understand what’s working and what’s not so you can adjust your strategy for even greater impact. And you’ve even set aside a budget to manage the platform, with a well-defined strategy that works…or at least seems to work.

Data

Data Analysis Twitter How To

Twitter Appoints 'Internal Data Governance Committee' to Oversee Usage of User Data

Social Media Today

NOVEMBER 11, 2021

The new Data Governance Committee will oversee all systematic updates that relate to the usage of user data.

Committee

Committee Data Twitter

Data Quality: How Bad Data Can Impact Your Business

Quintly

JANUARY 4, 2023

Data is driving the world forward at a staggering pace. As our society increasingly becomes digitally centered, collecting and accurately analyzing data will be integral to society. It is being collected and stored at great speed, with the information being used to make important decisions in both the private and public sectors.

Data

Unlock the Power of Data Insights with Oktopost’s New Homepage

Oktopost

JANUARY 8, 2024

If you’ve ever been overwhelmed by all the data coming from social media, Oktopost’s latest update is about to change everything. Introducing our new and improved Oktopost Homepage – A fully customizable dashboard empowering data-driven teams to measure the impact of social immediately upon logging into Oktopost.

Data

Data One Spot Collaboration Overview

Social Data Analysis: The Pros and Cons of Social Data

Oktopost

NOVEMBER 16, 2023

But when it comes to social data, it’s not about how much data you have but rather how you leverage it. Their research and engagement can turn into precious data for your business. Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately.

Analysis

Analysis Data Sentiment Metrics

Hootsuite Shares Social Platform Benchmark Data for Q2

Social Media Today

JULY 23, 2024

Some comparative insights for your social media performance.

HootSuite

HootSuite Platform Data Social Media

Meta Announces New Program to Share Data with Academic Researchers

Social Media Today

JANUARY 29, 2024

The new program marks a significant development in Meta's data research process.

Research

Research Data Process

Meta Abandons Legal Case Over Data Scraping After Losing Key Judgment

Social Media Today

FEBRUARY 26, 2024

The rules around data scraping may require updating for the social media era.

Data

Data Social Media

Google Updates Analytics Data Tracking To Ensure Consistency With Ads

Social Media Today

MARCH 21, 2024

The update will ensure better uniformity of the data presented in both apps.

Data

Data Analytics Google

LinkedIn Explains Data Scraping Amid Reports of More Data Hacks and Breaches

Social Media Today

JULY 16, 2021

LinkedIn has repeatedly said that claimed data 'hacks' are not a result of security flaws.

Data

Data LinkedIn Report

How to Use Intent Data to Fuel Lead Gen Efforts

Oktopost

SEPTEMBER 12, 2023

Intent data is your key to simplified B2B marketing lead generation. Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Jump to Section: What is Intent Data? How Do You Collect Intent Data?

Data

Data B2B How To Metrics

Meta Files New Motion to Stop the FTC From Implementing User Data Restrictions

Social Media Today

JANUARY 8, 2024

Meta's fighting the FTC's effort to restrict the company's use of user data, specifically for teen users.

Data

Data Company

Meta Announces New Program To Share Data With Academic Researchers

Social Media Today

JANUARY 29, 2024

The new program marks a significant development in Meta's data research process.

Research

Research Data Process

A holistic approach to humans and data analysis

Audiense

MARCH 28, 2023

At the beginning of digital communication, marketers had a restricted resource of data, tools and knowledge, and the platforms were also in their early phase of evolution. As a standard tactic, ads triggered fear, social proof and scarcity.

Data

Data Analysis Resources Platform

How real brands use social intent data to drive business success

Oktopost

MAY 28, 2024

Understanding social intent data has become crucial for B2B brands looking to leverage their online presence for tangible business outcomes. Your key is social intent data, and it’s easier to collect than you think. Jump ahead: What is social intent data?

Data

Data B2B Brands Conference

Google Updates Google Analytics Data Tracking to Ensure Consistency with Google Ads

Social Media Today

MARCH 21, 2024

The update will ensure better uniformity of the data presented in both apps.

Data

Data Google Analytics

Hootsuite Shares Social Platform Benchmark Data for Q2

Social Media Today

JULY 23, 2024

Some comparative insights for your social media performance.

HootSuite

HootSuite Platform Data Social Media

TikTok’s Still Sharing US User Data with China-Based Staff, According to New Reports

Social Media Today

JANUARY 30, 2024

New reports suggest that TikTok is not being as cautious with US user data as it has suggested.

Report

Report Data

Meta Files Motion To Stop the FTC From Implementing User Data Restrictions

Social Media Today

JANUARY 8, 2024

Meta's fighting the FTC's effort to restrict the company's use of user data, specifically for teen users.

Data

Data Company

Social Intent Data – The Secret Gem for Your Sales and Marketing Teams

Oktopost

MAY 21, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary In this episode, Joanna Braunold goes Behind the Post to share how social intent data helps both the sales and marketing departments at TytoCare achieve their goals.

Team

Team Data B2B Marketing

Data-driven vs data-informed creativity: 6 experts share their visions

Audiense

FEBRUARY 26, 2020

The debate around whether organizations should adopt a data-driven or a data-informed approach is not new. We wanted to gather the opinions of a few industry professionals on creativity, and the pros and cons of it being either driven or informed by data.

Data

Data Advertising Industry Organization

Facebook Rolls Out Data Use Check-Up to Ensure Developers Adhere to Data Usage Guidelines

Social Media Today

SEPTEMBER 10, 2020

Facebook is rolling out its Data Usage Check Up Tool to all developers using its API in order to reduce data misuse.

Data

Data Guidelines API Facebook

Using Pinterest Data to Make Marketing Predictions 2022

Ignite Social Media

FEBRUARY 16, 2022

Thankfully, Pinterest recognizes the ever-changing trends and was willing to, based on algorithm data, host a webinar to give us the latest scoop on potential 2022 trends. There are several reasons to incorporate Pinterest data into your social media strategy. Why You Should Incorporate These Trends in Your Strategy. Newsletter.

Data

Data Marketing Trends Newsletter

Social Intelligence Maturity and Understanding Data Sources

Audiense

JULY 5, 2021

Over the past decade, social data research methodologies have undergone a significant transformation. We’ve moved from what was once seen as a way to count brand mentions or view ‘what people are saying about a brand when they’re not in the room’ to creating repeatable and scalable methods to understand people and their behaviour.

Data

Data Hashtag Trends Research

ChatGPT Gets Advanced Data Analysis Capacity

Social Media Today

MAY 16, 2024

The latest ChatGPT updates could be very handy for social media managers.

Analysis

Analysis Data Social Media Management Social Media

No, X Isn’t ‘Shadow Boosting’ MrBeast’s Video, but It Is Still Amplifying Misleading Data Points

Social Media Today

JANUARY 19, 2024

X continues to boost misleading data, which erodes confidence in all of its reported figures.

Data

Data Video Report

TikTok’s Still Sharing US User Data with China-Based Staff, According to New Reports

Social Media Today

JANUARY 30, 2024

New reports suggest that TikTok is not being as cautious with US user data as it has suggested.

Report

Report Data

Twitter Updates Data Sharing Policy, Which Will See More User Data Provided for Advertising Purposes

Social Media Today

APRIL 9, 2020

Twitter has announced a change to its data sharing policy which will see it provide more user insight for ad targeting, and no way to opt out for most users.

Policies

Policies Data Twitter Advertising

What is Data Bias? And why you should care

Audiense

AUGUST 2, 2021

Have you ever looked at audience data and thought that it does not seem completely real or accurate? It could be a result of data bias. Data bias is when the source data is skewed, providing results that are not fully representative of the audience you are researching, and can be either intentionally or unintentionally done.

Data

Data Research Strategy

How can I see more than just Twitter data?

Audiense

JULY 14, 2021

This is the second part of a two part series in which we tackle the question, and its iterations, that we see all too often when users approach Audiense and other social data analytic platforms: how can I see more than just Twitter data?

Data

Data Twitter Analytics Questions

Meta Loses Data Scraping Case, Highlighting the Need For Clarified Regulation in a Social Media Context

Social Media Today

JANUARY 26, 2024

Meta had sought to stop a business from scraping publicly available Facebook and IG user data.

Data

Data Social Media Facebook

Decoding the mysteries of intent data

2020: The Year Data Saved The World

Trending Sources

Subscription vs. Ad Data Prompt

Reddit Announces Data Partnership With Cision

Reddit Announces New Data Partnership with Cision

An agency backed by data

Driving Growth with Voice of Customer Data: A Step-by-Step Approach

Reddit Establishes New Parameters on Third Party Data Usage

Reddit Establishes New Parameters on Third-Party Data Usage

Does Gen Z Use Facebook? October 2023 Data

Leveraging Social Data for Better Engagement

YouTube Adds Improved Audience Retention Data, Streamlined Pre-Checks

Reddit Launches New ‘Reddit Pro’ Data Analytics Suite

How To Analyse Twitter Data | Twitter Data Analysis Guide

Twitter Appoints 'Internal Data Governance Committee' to Oversee Usage of User Data

Data Quality: How Bad Data Can Impact Your Business

Unlock the Power of Data Insights with Oktopost’s New Homepage

Social Data Analysis: The Pros and Cons of Social Data

Hootsuite Shares Social Platform Benchmark Data for Q2

Meta Announces New Program to Share Data with Academic Researchers

Meta Abandons Legal Case Over Data Scraping After Losing Key Judgment

Google Updates Analytics Data Tracking To Ensure Consistency With Ads

LinkedIn Explains Data Scraping Amid Reports of More Data Hacks and Breaches

How to Use Intent Data to Fuel Lead Gen Efforts

Meta Files New Motion to Stop the FTC From Implementing User Data Restrictions

Meta Announces New Program To Share Data With Academic Researchers

A holistic approach to humans and data analysis

How real brands use social intent data to drive business success

Google Updates Google Analytics Data Tracking to Ensure Consistency with Google Ads

Hootsuite Shares Social Platform Benchmark Data for Q2

TikTok’s Still Sharing US User Data with China-Based Staff, According to New Reports

Meta Files Motion To Stop the FTC From Implementing User Data Restrictions

Social Intent Data – The Secret Gem for Your Sales and Marketing Teams

Data-driven vs data-informed creativity: 6 experts share their visions

Facebook Rolls Out Data Use Check-Up to Ensure Developers Adhere to Data Usage Guidelines

Using Pinterest Data to Make Marketing Predictions 2022

Social Intelligence Maturity and Understanding Data Sources

ChatGPT Gets Advanced Data Analysis Capacity

No, X Isn’t ‘Shadow Boosting’ MrBeast’s Video, but It Is Still Amplifying Misleading Data Points

TikTok’s Still Sharing US User Data with China-Based Staff, According to New Reports

Twitter Updates Data Sharing Policy, Which Will See More User Data Provided for Advertising Purposes

What is Data Bias? And why you should care

How can I see more than just Twitter data?

Meta Loses Data Scraping Case, Highlighting the Need For Clarified Regulation in a Social Media Context

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