The Future of PR is Precision – Less Gut, More Data

Waxing UnLyrical

PR has become more challenging and practitioners can no longer rely on gut instinct alone – especially as they become more closely aligned with marketing teams that utilize technology and data to demonstrate results. Data that PR professionals should be assessing includes: Newsroom engagement.

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Digital Data Tracking and Privacy: The Future Implications of COVID-19

Social Media Today

Both Facebook and Google are now contributing location tracking data to help combat COVID-19, but privacy advocates have warned that there are dangers with this approach

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Humanize Your Brand with Data and Social Insights using these 5 Strategies

Pam Moore

It's easy to get lost in a sea of avatars and data insights. Marketers must use the data and social media insights to connect in a more human way. We should use the data to build more quality relationships and emotionally connect with the humans we want to do business with.

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How To Automatically Delete Google Account Data

Tweaklibrary

This saved history and data make it easy to get regular recommendations while browsing anything like Maps, YouTube , and other services provided by Google. Google keeps all the data until deleted by the user. Here, on the left panel look for Data & Personalization and click on it.

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Survey: Canadians are OK with sharing personal data

Sherrilynne Starkie

More than three-quarters (76 per cent) of Canadians, are pragmatic or unconcerned about sharing their personal data. The study, “Data Privacy – What the Canadian Consumer Really Thinks”, shows that people’s comfort with data-sharing is increasing. Forty per cent of consumers (44 per cent of millennials) state they feel comfortable with data exchanges. The post Survey: Canadians are OK with sharing personal data appeared first on Sherrilynne Starkie.

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When Social Media Meets Big Data

Mindjumpers

Big data meets social media. So unless you’ve been buried under a rock, you’ve probably heard of ‘big data’ as it’s one of the really hyped buzzwords in this industry. And if you haven’t, I’ll give you an example of my first encounter with big data.

Social Business + Big Data = Business intelligence

Mindjumpers

quintillion bytes of data. To put it into perspective, we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data. Tweet. Every day we create 2.5

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Millennials, nonprofits and data

SocialFish

John Clese over on the Avectra blog posts an interesting question about Millennials and nonprofits … and data. Actions speak louder than data. Not-for-profits need to focus their attention on how to act on the data at hand.

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Latest data on mobile usage

SocialFish

Why the collaborative economy bears keeping an eye on Digital Strategy 101 [DATA] Latest State of the Internet Report from Mary Meeker is Up New Year, New Trends Roundup For Ya! Featured Useful Data 50 Amazing Facts About Mobile from Jamie Turner.

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Facebook Updates 'Download Your Data' Tool With More Insight Into How it Uses Your Information

Social Media Today

Facebook will provide more transparency over how it uses your on-platform data with new sections added to its 'Download Your Data' tool

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Pinterest demographic data

SocialFish

Ignite Social Media has an interesting post showing some demographic data on Pinterest (which, unsurprisingly, skews heavily towards women aged 25-54). Useful Data

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Twitter Provides New Guide on Effective Use of Social Media Data

Social Media Today

Twitter has published a new guide on how brands can make best use of social media data to inform strategic decisions

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Big data: seeing the forest and the trees

Sherrilynne Starkie

You can see the forest and the trees in big data, according to Nora Young , the Canadian author and the host of CBC Radio One’s Spark, in her opening keynote at last week’s Fireworks Factory conference held on Galiano Island, British Columbia. This information all becomes part of big data.

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Getting Towards a Mature Data Infrastructure

Buzz Marketing for Technology

Data is the watchword in organizations large and small. In fact, how an organization frames data is the single most important determination of future success or failure. As some put it, Data is the new “oil,” the commodity of most value in the modern age.

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Data and Storytelling: PR’s Peanut Butter and Jelly

Waxing UnLyrical

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. But an area PR might not be as well versed in is data and how complementary data can be to storytelling.

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How Data-Driven Marketers Outperform their Competitors

Social Media Today

With so much data now available to help optimize your campaigns, it makes sense that those doing so are taking the lead

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5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

It’s easy to get lost in a sea of avatars and data insights. Marketers must use the data and social media insights to connect in a more human way. We should use the data to build more quality relationships and emotionally connect with the humans we want to do business with.

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Actionable Data is Better than Big Data (And Learning Trumps Both)

SocialFish

At last year’s ASAE Technology Conference there was a lot of discussion of “big data.” It’s been years now since the 7 Measures of Success report suggested that associations needed to have “data driven strategies.” Humanize Useful Data

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Facebook Takes Legal Action Against Data Analytics Firm for Improperly Accessing User Data

Social Media Today

Facebook is taking an analytics firm to court over unapproved access to Facebook user profiles and information

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BuzzSumo Adds Reddit Insights, Boosting Contextual Data

Social Media Today

Content analytics app BuzzSumo has added Reddit insights, boosting their data resources

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IMPORTANT: 2013 Nonprofit Engagement Data Management Study

SocialFish

And very few organizations are applying that data to make decisions about their programs or measure their strategic outcomes. Useful Data Check it out!!

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LinkedIn Acquires Data Personalization Platform Drawbridge to Improve Ad Targeting

Social Media Today

LinkedIn has announced its pending acquisition of data analytics platform Drawbridge, which will provide new tools to help improve LinkedIn ad targeting

The State of Social Media 2012 [DATA]

SocialFish

Featured Mobile Social CRM and ROI Social, In Theory Useful DataSelf explanatory, really. Read it and weep – or rejoice. Either way, the tidal wave is still going. Thanks, Esteban Contreras for putting this together!

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What You Need to Know About the CCPA’s New Data Collection Law AB 375

Ignite Social Media

The California Consumer Privacy Act protects personal data of California residents. Additionally, if your company has personal data on more than 50k people or collect more than half the revenue by the sale of personal data, yes. Is there a way around losing data?

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[DATA] Social Business Benchmarking Report

SocialFish

Moreover, these data revealed that only 48% of organizations surveyed differentiate between social business and social media marketing. Useful Data

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How Data Cleansing Helps Expiring Data and Poor Leads

Convince & Convert

Large companies live or die based on their data, so you’d think that marketing data would be strictly controlled and carefully recorded and maintained. Keep Track of Customer and Contact Data Expiration Dates. Are there expectations that data values conform to specified formats?

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What’s Next for Social Data Intelligence

Convince & Convert

Today, it is more important than ever to harness the power of technological advancements in a way that empowers companies to easily create actionable intelligence from a large volume of complex social data. What Lies Behind the Concept of “Social Data Intelligence”.

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The Complete Guide to Data Enrichment

Oktopost

Data is the fuel that drives the B2B customer journey, but first-party data alone isn’t enough to provide the insights you’ll need to stand out from the competition. To get better and deeper data, you can use data enrichment. What is Data Enrichment?

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Simple Ways to Promote Online Data Safety

The Realtime Report

Simple Ways to Promote Online Data Safety. Hackers and would-be thieves are developing more sophisticated ways of stealing your data, leading to financial and identity concerns. Here are some simple ways to keep your data and information safe.

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[DATA] Teens, Privacy and Social Media

SocialFish

Useful Data The latest research is out from Pew Internet Research on teens and their use of social media. See the full report here ; and of particular interest is some insights gleaned from their focus group interviews. ——————– ( photo credit ).

Social Media is Changing Leadership [DATA]

SocialFish

The survey questions gathered data on their perspectives about social media implementation in organizations, particularly related to leadership and how leaders are leveraging social media for organizational results. Debunking the Hype Featured Humanize Useful Data

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LinkedIn Data Scraping Ruled Legal

Forbes Social Media

A court has ruled that it's legal to scrape publicly available data from LinkedIn, despite the company's claims that this violates user privacy

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Google Adds New Data Control Options for Users

Social Media Today

Google has announced some new tools to help users manage the data the search engine keeps on them

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Facebook Discovers Yet Another Data Access Bug, Exposing User Content

Social Media Today

Facebook has reported yet another data concern, this time relating to user photos which could have been accessed by app developers

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Research-Driven Ideas for Social Data

Mindjumpers

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. Facebook data was collected from over 60k users and 1.5m

Getting Big Data to Actually Work

Buzz Marketing for Technology

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations.

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Facebook Provides Advice for Page Managers Following Data Breach

Social Media Today

Following a major data breach, Facebook has advised Page managers to take extra precautions to protect their security

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Hey Digital Marketer! Got Data and Analytics? Here are 10 Business Reasons You Should

Pam Moore

Many digital and social marketers shy away from data and analytics. They may fear it's the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. 10 Reasons you need to embrace data and analytics.

Data Scientist Qualifications: How and Why You Should Become One

The Realtime Report

Data Scientist Qualifications: How and Why You Should Become One. Every free app, website or profile created is paid with a currency we now know is our personal data. Data scientist qualifications range from a keen understanding of technology to the ability to sort information.

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INFORMATION TECHNOLOGY / DATA STORAGE

BeingOptimist

By and large, Information innovation (IT) is characterized as the utilization of computer systems and assortments of programming to oversee and sort out data. Information technology is utilized for putting away, preparing, ensuring, verifying, transmitting, getting, and recovering data.

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