2020: The Year Data Saved The World

Waxing UnLyrical

I think it will be as The Year Data Saved The World. So, while 2020 will certainly be The Year COVID-19 Changed The World, I think it will also be The Year Data Saved The World. Using data to solve a problem. This is what I mean by 2020 being The Year Data Changed The World.

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TikTok Expands Ad Data Verification Partnership with Integral Ad Science

Social Media Today

The expanded partnership will provide more assurance on TikTok's ad performance data

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How To Analyse Twitter Data | Twitter Data Analysis Guide


But how can you know for sure unless you look at the data? More importantly, you need data to understand what’s working and what’s not so you can adjust your strategy for even greater impact. Your brand is on Twitter and publishing content regularly.

Twitter Appoints 'Internal Data Governance Committee' to Oversee Usage of User Data

Social Media Today

The new Data Governance Committee will oversee all systematic updates that relate to the usage of user data

The Future of PR is Precision – Less Gut, More Data

Waxing UnLyrical

PR has become more challenging and practitioners can no longer rely on gut instinct alone – especially as they become more closely aligned with marketing teams that utilize technology and data to demonstrate results. Data that PR professionals should be assessing includes: Newsroom engagement.

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LinkedIn Explains Data Scraping Amid Reports of More Data Hacks and Breaches

Social Media Today

LinkedIn has repeatedly said that claimed data 'hacks' are not a result of security flaws

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Google Adds New 'Data Safety' Labels to Play Store Listings to Improve Data Usage Transparency

Social Media Today

The listings will provide more insight into what data each app collects, and how it's used

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Google Add New 'Data Safety' Labels to Play Store Listings to Improve Data Usage Transparency

Social Media Today

The listings will provide more insight into what data each app collects, and how it's used

Data 100

Meta Releases New Facebook Graph and Marketing API Updates, Including New Data Access Provisions

Social Media Today

Meta's rolling out some new updates for its API, which relates to how third-party platforms access Facebook data

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Survey: Canadians are OK with sharing personal data

Sherrilynne Starkie

More than three-quarters (76 per cent) of Canadians, are pragmatic or unconcerned about sharing their personal data. The study, “Data Privacy – What the Canadian Consumer Really Thinks”, shows that people’s comfort with data-sharing is increasing. Forty per cent of consumers (44 per cent of millennials) state they feel comfortable with data exchanges. The post Survey: Canadians are OK with sharing personal data appeared first on Sherrilynne Starkie.

Survey 209

5 Ways How to Use Big Data in Social Media


By definition, social media data is generated by comments, posts, images, and, to a significant extent, social media videos. While trends in social networks and the way they are used tend to change rapidly and unpredictably, their role as a stable generator of digital data remains unchanged.

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Data Hacks at Facebook and LinkedIn Spark Concerns Among Users

Social Media Today

Both Facebook and LinkedIn are dealing with reports of new data breaches - but is it actually new data

Data 161

TikTok Announces Full Merger of US User Data to US-Based Systems, Amid New Reports of Chinese Access

Social Media Today

TikTok has now merged its US user data to Oracle cloud storage – but reports suggest that China-based staff are still accessing US user info

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Google Tests New Ways to Limit Data Tracking for Android Users Who Opt-Out of Data Sharing

Social Media Today

Google is looking to provide more protections for users who opt-out of data tracking

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Social Intelligence Maturity and Understanding Data Sources


Over the past decade, social data research methodologies have undergone a significant transformation.

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TikTok, China and the New Data Battleground

Social Media Today

With concerns rising about China's recent actions in India and Hong Kong, concerns around data gathering by social apps has also come into focus

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Facebook's Removing a Range of Location Tracking Tools as Data Regulations Continue to Evolve

Social Media Today

Why is Facebook removing these data tracking tools? It could be in line with evolving regulations

Data 132

Facebook Rolls Out Data Use Check-Up to Ensure Developers Adhere to Data Usage Guidelines

Social Media Today

Facebook is rolling out its Data Usage Check Up Tool to all developers using its API in order to reduce data misuse

New Data Transfer Agreement Will Ensure That Facebook and Instagram Remain Operational in Europe

Social Media Today

After reports that Meta may be forced to leave the EU, a new agreement in principle has been reached to secure transatlantic data flows

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Humanize Your Brand with Data and Social Insights using these 5 Strategies

Pam Moore

It's easy to get lost in a sea of avatars and data insights. Marketers must use the data and social media insights to connect in a more human way. We should use the data to build more quality relationships and emotionally connect with the humans we want to do business with. The data can help us deep dive into factors that enable higher quality of everything including relationships. 5 easy ways to use data and social insights to humanize your brand.

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New LinkedIn Data Shows the Top Digital Marketing Skills Currently in High Demand

Social Media Today

Check out these data notes from LinkedIn Looking to improve your digital marketing career prospects in 2022?

Skills 168

When Social Media Meets Big Data


Big data meets social media. So unless you’ve been buried under a rock, you’ve probably heard of ‘big data’ as it’s one of the really hyped buzzwords in this industry. And if you haven’t, I’ll give you an example of my first encounter with big data. Rather it was an example of how big data works. Big data is the outcome of all the movements and actions we do online. This is an enormous, unimaginable amount of data.

What is Data Bias? And why you should care


Have you ever looked at audience data and thought that it does not seem completely real or accurate? It could be a result of data bias. Either way, data bias is something to be taken into account in your planning and strategy.

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How can I see more than just Twitter data?


This is the second part of a two part series in which we tackle the question, and its iterations, that we see all too often when users approach Audiense and other social data analytic platforms: how can I see more than just Twitter data?

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Facebook Launches New 'Privacy Center' to Facilitate More Control Over Privacy and Data-Sharing Options

Social Media Today

The new Privacy Center will provide more oversight and control over your various data tracking options

Social Business + Big Data = Business intelligence


quintillion bytes of data. To put it into perspective, we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data. Being exceeding interested in the talk of Big Data, I’ve recently been inspired by the research and development of Big Data related software and applications. The point of Big Data and thereby BDAs is neither marketing nor PR. Tweet.

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What is Cached data?


While you are using your device regularly, cached data build-up is not avoidant. But the question is- What is cached data? What Is Cached Data? Cached data of any kind is informational data that gets stored on our devices when we visit websites and applications.

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Using Pinterest Data to Make Marketing Predictions 2022

Ignite Social Media

Thankfully, Pinterest recognizes the ever-changing trends and was willing to, based on algorithm data, host a webinar to give us the latest scoop on potential 2022 trends. There are several reasons to incorporate Pinterest data into your social media strategy.

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YouTube Rolls Out New, Separate Data Tabs for Videos, Shorts, Live-Streams and Posts

Social Media Today

The new, separated content type tabs will provide more in-depth data on performance

Types 114

TikTok Adds New Insights to its Creative Center Platform, Including Data on Key Trends and Influencers

Social Media Today

The new tools provide a heap of insight into key trends in the app, by region

WhatsApp Seeks to Clarify Data-Sharing Update Following User Backlash

Social Media Today

WhatsApp recently announced a change in how it shares user data with parent company Facebook, which has many users spooked

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Elon Musk's Team Asks for More Data to Complete Assessment of Twitter Bots

Social Media Today

This could help to clear the final hurdles for Elon's takeover of the app

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Clubhouse Faces New Security Questions After Significant Data Breach

Social Media Today

The security of rising audio social app Clubhouse is being questioned after a major data breach was detected over the weekend

Pinterest Shares Trend Predictions for 2022, Based on Usage Data

Social Media Today

What are the next big Pin trends of note? Check out 'Pinterest Predicts 2022'

Data 161

Twitter Updates Data Tracking Options for Website Click and App Install Campaigns

Social Media Today

Twitter has added some new data tracking options to help advertisers mitigate changes in data attribution

How is Lean Data Management Better Than Big Data?


Having data lakes with a lot of information collected from customers seems like a favorable idea amongst most businesses but is it effective? Think about it – collecting and storing large amounts of data requires storage costs computing power as well as human resources to process.

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Snapchat Shares New Data on How AR and Camera Ads Can Help Boost Campaign Performance

Social Media Today

Two new studies shine more light on the most effective Snapchat ads approaches

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Big data: seeing the forest and the trees

Sherrilynne Starkie

You can see the forest and the trees in big data, according to Nora Young , the Canadian author and the host of CBC Radio One’s Spark, in her opening keynote at last week’s Fireworks Factory conference held on Galiano Island, British Columbia. Her topic was “Big data as a new information ecosystem.”. Harvard calls big data the sexiest job of the 21 st Century. Young said that we all generate data about our everyday lives. It’s messy data.

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LinkedIn Loses Latest Appeal in Ongoing Data-Scraping Case

Social Media Today

LinkedIn has once again lost its appeal to stop third-party platforms from accessing and using LinkedIn member info

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Instagram Expands its Insights Data to 60 Days, Providing More Analytical Capacity

Social Media Today

The expansion will provide a heap more data insight for Instagram marketers