Getting Towards a Mature Data Infrastructure

Buzz Marketing for Technology

Data is the watchword in organizations large and small. In fact, how an organization frames data is the single most important determination of future success or failure. As some put it, Data is the new “oil,” the commodity of most value in the modern age.

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Getting Big Data to Actually Work

Buzz Marketing for Technology

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations.

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Trending Sources

Big Data for Small Businesses [Infographic]

Idaconcpts

One of the biggest tech buzzword from 2014 was big data. There was no IT conference or IT consultant not talking about the benefits of big data. But what exactly is “big data”? Examples of big data can be found in the health care and finance industries.

2016 Q1 Facebook Data

The Realtime Report

2016 Q1 Facebook Data By Dr. Hannu Verkasalo. Per our data collection, Facebook has 151m monthly users on smartphones and 75m on tablets in the U.S., Facebook is one of the biggest digital companies globally.

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BuzzSumo Adds Reddit Insights, Boosting Contextual Data

Social Media Today

Content analytics app BuzzSumo has added Reddit insights, boosting their data resources

Whose Data Is It Anyway?

SocialTimes Twitter

Most recently, after an American Civil Liberties Union report accused surveillance startup GeoFeedia of “spying,” Twitter and Facebook cut off GeoFeedia’s data stream. Although there’s nothing really wrong with GeoFeedia parsing the data, it feels creepy–and that’s bad for business. Many people happily give up their data to Google Maps. The data is out there. This might be the year we all broke Twitter.

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[Answered] How Do I Download My Facebook Data After The Cambridge Analytica Hack?

SocMed Sean

As I discussed in my last post, there is a lot of fervor right now about the security of Facebook data. Facebook does give us the ability to determine who sees our posts and, in most cases, apps that we interact with are required to ask our permission before they access our data.

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Facebook Explains Data Collection from Non-Users to Quell Concerns

Social Media Today

Amidst concerns following Zuckerberg's testimony, Facebook has sought to explain its off-platform data tracking methods

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Latest data on mobile usage

SocialFish

Why the collaborative economy bears keeping an eye on Digital Strategy 101 [DATA] Latest State of the Internet Report from Mary Meeker is Up New Year, New Trends Roundup For Ya! Featured Useful Data 50 Amazing Facts About Mobile from Jamie Turner.

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Data Visualization

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Data Visualization Written on August 28, 2010 by Justin Levy in consumption , infographic , information , video 3 Comments - Leave a comment!

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Facebook Adds Data Abuse Bounty, New Access Rules for Apps

Social Media Today

Facebook continues to add more measures to reassure users in the wake of the Cambridge Analytica scandal

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Pinterest demographic data

SocialFish

Ignite Social Media has an interesting post showing some demographic data on Pinterest (which, unsurprisingly, skews heavily towards women aged 25-54). Useful Data

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How To Protect Your Data With Office 365

The Realtime Report

How To Protect Your Data With Office 365. While the cloud computing service can provide a more secure and efficient data storage method, Office 365 can still fall vulnerable to a security breach without the right tools.

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How To Implement Structured Data

Small Business Mavericks

Structured data markup is one of those aspects of marketing that can make your eyes glaze over, particularly if you are running a business. But Neil Patel has come to our rescue with his clear explanation of How to use Google’s Structured Data Markup Helper on Search Engine Journal. To quote his article: Stated simply, the Structured Data Markup Helper is designed to help you implement structured data on your site.

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Data and Storytelling: PR’s Peanut Butter and Jelly

Waxing UnLyrical

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. But an area PR might not be as well versed in is data and how complementary data can be to storytelling.

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Why Data Should Inform Creative Production and Activation

Social Media Today

As consumer attention becomes fragmented and distributed among numerous social media channels, creative production must be customized for each channel. To hook and retain a viewer’s attention, content should be created with a social-first mindset

Actionable Data is Better than Big Data (And Learning Trumps Both)

SocialFish

At last year’s ASAE Technology Conference there was a lot of discussion of “big data.” It’s been years now since the 7 Measures of Success report suggested that associations needed to have “data driven strategies.” Humanize Useful Data

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The Importance of Real Time Data In Business

The Realtime Report

The Importance of Real Time Data In Business. The most important asset anyone can have in business is good data. So businesses really need access to real time data if they’re to stay ahead of the pack. Market Data. Managing Data. Customer Activity Data.

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How to Analyze Twitter Data

Sprout Social

But the fact of the matter is numerous marketers see success in their social media marketing strategies by paying closer attention to Twitter data. A common problem for companies is they don’t know the best route to take when analyzing Twitter data. What Is Twitter Data?

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3 Decembers of Twitter Data

Ari Herzog

I invite you to rewind to December 2012, December 2013, and December 2014 and observe how my tweeting evolved… These tweets are from December 2012. These tweets are from December 2013. These tweets are from December 2014.

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Research-Driven Ideas for Social Data

Mindjumpers

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. Facebook data was collected from over 60k users and 1.5m

5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

It’s easy to get lost in a sea of avatars and data insights. Marketers must use the data and social media insights to connect in a more human way. We should use the data to build more quality relationships and emotionally connect with the humans we want to do business with.

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When Social Media Meets Big Data

Mindjumpers

Big data meets social media. So unless you’ve been buried under a rock, you’ve probably heard of ‘big data’ as it’s one of the really hyped buzzwords in this industry. And if you haven’t, I’ll give you an example of my first encounter with big data.

[Cool Infographic Friday] Top 10 Data Breaches

SocialFish

A propos of nothing, really, but I thought this was interesting in a “time to get a new way to protect our data” kind of way. The post [Cool Infographic Friday] Top 10 Data Breaches appeared first on SocialFish.

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How Data Cleansing Helps Expiring Data and Poor Leads

Convince & Convert

Large companies live or die based on their data, so you’d think that marketing data would be strictly controlled and carefully recorded and maintained. Keep Track of Customer and Contact Data Expiration Dates. Are there expectations that data values conform to specified formats?

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The State of Social Media 2012 [DATA]

SocialFish

Featured Mobile Social CRM and ROI Social, In Theory Useful DataSelf explanatory, really. Read it and weep – or rejoice. Either way, the tidal wave is still going. Thanks, Esteban Contreras for putting this together!

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[Cool Infographic Friday] Big Data Big Profits

SocialFish

If you look carefully at this McKinsey infographic, you’ll see it actually says SMALL data sells better. Debunking the Hype Mobile Potluck Useful Data by grantstewart. Explore more infographics like this one on the web’s largest information design community – Visually.

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[DATA] Social Business Benchmarking Report

SocialFish

Moreover, these data revealed that only 48% of organizations surveyed differentiate between social business and social media marketing. Useful Data

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6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

The phenomenon of big data certainly comes with big promise. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. Getting to that point, however, requires first harnessing the data.

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The Emotion found in Social Data

Buzz Marketing for Technology

They are not real-time or data driven and they don’t parse their findings with the objective use of technology. It appears to us that companies that make million-dollar decisions on this kind of “static” data are doing themselves a disservice. Let’s be clear.

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Finding the True Business Value of Big Data

Idaconcpts

Just as there is plenty of big data for you to explore for your business, there are also plenty of ways for you to look at that data. For instance, you can look at the sheer amount of data that you have available. Business & Marketing big data

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Staff Persona Avatars: Social Media, Big Data and Employer Branding

Laurel Papworth

Would you use big data tools that analyse social media to identify your perfect job and ditch unsuitale jobs? Should organisations use big data tools to analyse social media to identify perfect candidates and ditch less than ideal ones? Big Data and Social media and Recruitment.

Facebook Testing Data Saver Feature for Messenger

SocialTimes Facebook

One of the most common complaints about the flagship Facebook applications and the social network’s stand-alone Messenger apps is the amount of data they use. A solution may be on the way for Messenger, as the latest Android beta version includes a Data Saver feature, Matthew Hughes of The Next Web reported. The Data Saver feature also includes a counter that keeps users updated on how much data they have saved, Hughes reported.

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5 Best Data Viz Tools of 2017

Meltwater

And in a world of ever-growing data sets… Read More. People process images much quicker than words.

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Social Business + Big Data = Business intelligence

Mindjumpers

quintillion bytes of data. To put it into perspective, we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data. Tweet. Every day we create 2.5

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Data is the New Oil

Idaconcpts

Ranging from Facebook to Google to Zynga, thousands of companies are building sustainable businesses on the aggregation of personal data. Data mining has been likened by the World Economic to a “new type of raw material … on par with capital and labor.” The Rush for Data.

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Data on the Digital Divide

SocialFish

See more source data in the Digital Divide section of the Pew Internet Research site. Useful DataCame across this infographic via a Mashable post. I think it should have had more info about mobile web access, but interesting nonetheless.

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Data+Culture Change+Digital = Awesome at #ideas16

SocialFish

Learn how they embarked on a data-driven, innovative, holistic and wide-reaching strategy to create an open, inclusive, content-driven community based membership model that connects online and offline engagement in whole new ways. . Ready to turn your “ #Membership Inside Out”?

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The Impact of Data, Research for PR

Proactive Report

One of the biggest ways technology has changed the practice of PR is the use of data to drive strategy. PR practitioners today mus tknow how to find, mine and analyze relevant data sets. In fact, data is vital from start to finish for PR today.

Big Data Isn’t The Answer

Small Business Mavericks

According to Paige O’Neill on Marketing Pilgrim, When It Comes To Data, Big Is Not Always Better. Most of us have no idea what a petabyte is (one million gigabytes) but about a third of businesses will be managing that much data by the end of the year, according to industry estimates. So, despite all the talk about Big Data and how important it is, the answer is to start small. Start with the data you have.

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