Getting Towards a Mature Data Infrastructure

Buzz Marketing for Technology

Data is the watchword in organizations large and small. In fact, how an organization frames data is the single most important determination of future success or failure. As some put it, Data is the new “oil,” the commodity of most value in the modern age.

Data 146

Survey: Canadians are OK with sharing personal data

Sherrilynne Starkie

More than three-quarters (76 per cent) of Canadians, are pragmatic or unconcerned about sharing their personal data. The study, “Data Privacy – What the Canadian Consumer Really Thinks”, shows that people’s comfort with data-sharing is increasing. Forty per cent of consumers (44 per cent of millennials) state they feel comfortable with data exchanges. The post Survey: Canadians are OK with sharing personal data appeared first on Sherrilynne Starkie.

Survey 144

Big Data for Small Businesses [Infographic]

Idaconcpts

One of the biggest tech buzzword from 2014 was big data. There was no IT conference or IT consultant not talking about the benefits of big data. But what exactly is “big data”? Examples of big data can be found in the health care and finance industries.

Getting Big Data to Actually Work

Buzz Marketing for Technology

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations.

Data 165

2016 Q1 Facebook Data

The Realtime Report

2016 Q1 Facebook Data By Dr. Hannu Verkasalo. Per our data collection, Facebook has 151m monthly users on smartphones and 75m on tablets in the U.S., Facebook is one of the biggest digital companies globally.

Data 158

Social Business + Big Data = Business intelligence

Mindjumpers

quintillion bytes of data. To put it into perspective, we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data. Tweet. Every day we create 2.5

Data 192

Data and Storytelling: PR’s Peanut Butter and Jelly

Waxing UnLyrical

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. But an area PR might not be as well versed in is data and how complementary data can be to storytelling.

Data 192

Facebook Adds New Data Security Provisions for Custom Audience Use

Social Media Today

Facebook has added some new requirements for those using Custom Audiences in order to increase the platform's data security measures

Data 109

Millennials, nonprofits and data

SocialFish

John Clese over on the Avectra blog posts an interesting question about Millennials and nonprofits … and data. Actions speak louder than data. Not-for-profits need to focus their attention on how to act on the data at hand.

Data 146

Business Travelers Increasingly Vulnerable To Data Theft

The Realtime Report

Business Travelers Increasingly Vulnerable To Data Theft. As a consequence, away from the office environment, there is greater data vulnerability. Top tips to help protect your data while on the move: 1.

Travel 153

Social Data Made Simple: Getting Started with a Strategy

Buzz Marketing for Technology

Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Data Made Simple: Getting Started with a Strategy. We discussed how to get started with a strategy around social data. Let that be your guide post for any decisions on data. Most important part of a data strategy – is to commit to having a strategy for your data.

Data 130

How Much Data Is Generated Every Minute? [Infographic]

Social Media Today

How much data is generated every minute? DOMO has released the latest version of its Internet Minute graphic

Data 99

Whose Data Is It Anyway?

SocialTimes Twitter

Most recently, after an American Civil Liberties Union report accused surveillance startup GeoFeedia of “spying,” Twitter and Facebook cut off GeoFeedia’s data stream. Although there’s nothing really wrong with GeoFeedia parsing the data, it feels creepy–and that’s bad for business. Many people happily give up their data to Google Maps. The data is out there. This might be the year we all broke Twitter.

Data 76

Data Visualization

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Data Visualization Written on August 28, 2010 by Justin Levy in consumption , infographic , information , video 3 Comments - Leave a comment!

Data 163

Latest data on mobile usage

SocialFish

Why the collaborative economy bears keeping an eye on Digital Strategy 101 [DATA] Latest State of the Internet Report from Mary Meeker is Up New Year, New Trends Roundup For Ya! Featured Useful Data 50 Amazing Facts About Mobile from Jamie Turner.

Data 136

Pinterest demographic data

SocialFish

Ignite Social Media has an interesting post showing some demographic data on Pinterest (which, unsurprisingly, skews heavily towards women aged 25-54). Useful Data

Data 136

How To Implement Structured Data

Small Business Mavericks

Structured data markup is one of those aspects of marketing that can make your eyes glaze over, particularly if you are running a business. But Neil Patel has come to our rescue with his clear explanation of How to use Google’s Structured Data Markup Helper on Search Engine Journal. To quote his article: Stated simply, the Structured Data Markup Helper is designed to help you implement structured data on your site.

Data 100

5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

It’s easy to get lost in a sea of avatars and data insights. Marketers must use the data and social media insights to connect in a more human way. We should use the data to build more quality relationships and emotionally connect with the humans we want to do business with.

Data 113

Actionable Data is Better than Big Data (And Learning Trumps Both)

SocialFish

At last year’s ASAE Technology Conference there was a lot of discussion of “big data.” It’s been years now since the 7 Measures of Success report suggested that associations needed to have “data driven strategies.” Humanize Useful Data

Data 185

How to Analyze Twitter Data

Sprout Social

But the fact of the matter is numerous marketers see success in their social media marketing strategies by paying closer attention to Twitter data. A common problem for companies is they don’t know the best route to take when analyzing Twitter data. What Is Twitter Data?

Data 106

3 Decembers of Twitter Data

Ari Herzog

I invite you to rewind to December 2012, December 2013, and December 2014 and observe how my tweeting evolved… These tweets are from December 2012. These tweets are from December 2013. These tweets are from December 2014.

Data 158

How To Protect Your Data With Office 365

The Realtime Report

How To Protect Your Data With Office 365. While the cloud computing service can provide a more secure and efficient data storage method, Office 365 can still fall vulnerable to a security breach without the right tools.

Data 173

The Importance of Real Time Data In Business

The Realtime Report

The Importance of Real Time Data In Business. The most important asset anyone can have in business is good data. So businesses really need access to real time data if they’re to stay ahead of the pack. Market Data. Managing Data. Customer Activity Data.

Data 181

Companies Are Data-Rich and Insight-Poor [Report]

Mindjumpers

Today’s consumers share tremendous amounts of data about themselves through social channels. The amount of customer data can be overwhelming, and some companies therefore fail to turn the data into useful information and insight. Real-time data collection a challenge.

Report 163

The State of Social Media 2012 [DATA]

SocialFish

Featured Mobile Social CRM and ROI Social, In Theory Useful DataSelf explanatory, really. Read it and weep – or rejoice. Either way, the tidal wave is still going. Thanks, Esteban Contreras for putting this together!

Data 182

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

The phenomenon of big data certainly comes with big promise. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. Getting to that point, however, requires first harnessing the data.

Data 207

[Cool Infographic Friday] Big Data Big Profits

SocialFish

If you look carefully at this McKinsey infographic, you’ll see it actually says SMALL data sells better. Debunking the Hype Mobile Potluck Useful Data by grantstewart. Explore more infographics like this one on the web’s largest information design community – Visually.

Data 150

[DATA] Social Business Benchmarking Report

SocialFish

Moreover, these data revealed that only 48% of organizations surveyed differentiate between social business and social media marketing. Useful Data

Data 130

[Cool Infographic Friday] Top 10 Data Breaches

SocialFish

A propos of nothing, really, but I thought this was interesting in a “time to get a new way to protect our data” kind of way. The post [Cool Infographic Friday] Top 10 Data Breaches appeared first on SocialFish.

Data 184

The Emotion found in Social Data

Buzz Marketing for Technology

They are not real-time or data driven and they don’t parse their findings with the objective use of technology. It appears to us that companies that make million-dollar decisions on this kind of “static” data are doing themselves a disservice. Let’s be clear.

Data 161

How Data Cleansing Helps Expiring Data and Poor Leads

Convince & Convert

Large companies live or die based on their data, so you’d think that marketing data would be strictly controlled and carefully recorded and maintained. Keep Track of Customer and Contact Data Expiration Dates. Are there expectations that data values conform to specified formats?

Data 69

Finding the True Business Value of Big Data

Idaconcpts

Just as there is plenty of big data for you to explore for your business, there are also plenty of ways for you to look at that data. For instance, you can look at the sheer amount of data that you have available. Business & Marketing big data

Data 157

HR and #BigData – How LinkedIn Uses Data Research for Recruitment

Laurel Papworth

HR and Big Data – How LinkedIn Uses Data Research. Microsoft said they bought LinkedIn for the data – such an interesting video on how LinkedIn intends to use the information we provide. Data/profile on every member of the global workforce (3 billion).

Data 54

5 Best Data Viz Tools of 2017

Meltwater

And in a world of ever-growing data sets… Read More. People process images much quicker than words.

Data 79

Data is the New Oil

Idaconcpts

Ranging from Facebook to Google to Zynga, thousands of companies are building sustainable businesses on the aggregation of personal data. Data mining has been likened by the World Economic to a “new type of raw material … on par with capital and labor.” The Rush for Data.

Data 130

Data on the Digital Divide

SocialFish

See more source data in the Digital Divide section of the Pew Internet Research site. Useful DataCame across this infographic via a Mashable post. I think it should have had more info about mobile web access, but interesting nonetheless.

Data 130

Facebook Testing Data Saver Feature for Messenger

SocialTimes Facebook

One of the most common complaints about the flagship Facebook applications and the social network’s stand-alone Messenger apps is the amount of data they use. A solution may be on the way for Messenger, as the latest Android beta version includes a Data Saver feature, Matthew Hughes of The Next Web reported. The Data Saver feature also includes a counter that keeps users updated on how much data they have saved, Hughes reported.

Data 72

Big Data Isn’t The Answer

Small Business Mavericks

According to Paige O’Neill on Marketing Pilgrim, When It Comes To Data, Big Is Not Always Better. Most of us have no idea what a petabyte is (one million gigabytes) but about a third of businesses will be managing that much data by the end of the year, according to industry estimates. So, despite all the talk about Big Data and how important it is, the answer is to start small. Start with the data you have.

Data 100

89% of CMOs Say Social Data Has Influenced Their Decisions

The Realtime Report

A recent study of 100 CMOs by Bazaarvoice reveals that nearly half of CMOs have used social data to make predictions or forecasts. The survey asked members of the CMO Club (a forum for top marketing executives) how they value social data, as reported by MIT Sloan Management Review.

Data 193

IMPORTANT: 2013 Nonprofit Engagement Data Management Study

SocialFish

And very few organizations are applying that data to make decisions about their programs or measure their strategic outcomes. Useful Data Check it out!!

Data 140