Webbiquity SMM

JULY 23, 2024

AI tools can analyze vast amounts of data quickly. One common challenge is the vast amount of data marketers must sift through to understand their audience. By analyzing data from various sources, BuzzSumo helps you create content that resonates with your audience. #2 This is where AI comes in. AI simplifies this.

B2B 234

B2B Strategy Hubspot Marketing 234

Buffer Social

MARCH 17, 2025

“Engagement on TikTok varies wildly and is dependent on the algorithm for virality,” our data scientist Julian Winterheimer says. Let’s dig into the data a little. The data makes a compelling case for longer videos, but they do require more effort. more reach and 63.8% more watch time than shorter videos.

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Data Video Analysis Film 78

Webbiquity SMM

AUGUST 26, 2024

Advertisers can now tap into this vast well of data to craft messages that resonate on a deeply personal level. AI doesn’t just collect data—it interprets it, detecting the tone of conversations and the emotions behind them. This imbalance can lead to feelings of mistrust, where users feel more like data points than valued customers.

Social Media 207

Social Media Sentiment Marketing Analysis 207

Social Media Strategies Summit

JANUARY 15, 2025

She writes about the insights and takeaways shes gleaned from all that data. For example, she discussed the importance of leveraging census data to better understand your community. Why should you follow her? Jennifer is happy to share the results of her marketing efforts for the City of Las Vegas.

Social Media 264

Social Media Marketing LinkedIn Consultant 264

Social Media Today

FEBRUARY 9, 2025

TikTok's published another overview of the measures that it's undertaken to keep US user data safe.

Data 154

Data Overview Publishing 154

Jon Loomer

NOVEMBER 20, 2024

’ This less personalized ads option relies on less data… Meta says that these ads will be based on a “minimal set of data points including a person’s age, location, gender, and how a person engages with ads.” Use Facebook and Instagram with ads powered by their data 2. Advertisers should watch this closely.

Advertising 158

Advertising Price Data Instagram 158

Hootsuite

JULY 10, 2024

Social listening uncovers important strategic data like: who your customers and competitors are, what motivates people to engage with brands like yours, what people really think about you, and where your customers and competitors engage online. This data helps you predict industry trends before they happen. Which leads us to… 6.

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Examples Strategy HootSuite Sentiment 123

Oktopost

AUGUST 6, 2024

of internet users engage with social media platforms monthly, this means social media platforms are generating an enormous amount of data every second, making it challenging to tune out noise and tune into the whispers of your customers’ needs, frustrations, and desires. With over 5.07 At the same time, 93.5%

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Report Templates Template B2B 127

Sprout Social

JULY 23, 2024

Some C-suites undervalue the benefits and overstate the risks of social The most common apprehensions I hear from execs about social are: 1) that a brand crisis will go viral and spiral out of control and 2) that they won’t be able to pinpoint the data and insights they need. Social data isn’t just valuable in a crisis.

Social Media Management 120

Social Media Management Sentiment Transportation Embedding 120

Convince & Convert

OCTOBER 9, 2024

It’ll take a combination of different data sources and some curiosity to figure out the true effect these shifts are having on your marketing efforts. Google, famous for not sharing ALL of it’s organic search data, probably isn’t eager to add a bunch of new referral sources to GA4 and transparently expose any traffic share erosion.

Marketing 161

Marketing Team Education Paid Search 161

Oktopost

OCTOBER 20, 2024

Competitor Benchmarking – Monitor competitors’ mentions to gain insights into their strengths and weaknesses, then use this data to refine your positioning strategy. Advanced Social monitoring typically requires basic tools for tracking mentions and engagements, often included in standard social media management platforms.

Sentiment 139

Sentiment B2B Patterns Analysis 139

Buffer Social

FEBRUARY 17, 2025

Your job as a social media manager is to convert the raw data of social media metrics into something easily understandable for you, your team, and your executives. All social media platforms have in-built performance data. Buffer connects to your data sources and does the gathering task without you lifting a finger.

Social Media 113

Social Media How To Analytics Metrics 113

Jon Loomer

MARCH 27, 2025

It doesn’t apply to other data that could be pulled from a user’s profile. Let’s take a look… A New Checkbox When creating an instant form, take a look at the fields for requesting an email address or phone number. If you have this update, you can turn off autofill. Why is This a Big Deal?

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Cost Issues Advertising Data 164

Social Media Today

DECEMBER 5, 2024

Both Meta and X are looking to power the next stage of generative AI development.

Data 168

Data 168

Sprout Social

SEPTEMBER 10, 2024

Less cumbersome context-switching, faster workflows and easier ways to share social data across your business. Copilot would scan the brand’s Service Cloud data to quickly see what that specific customer has reached out about previously, giving the agent all the context they need to respond thoughtfully and resolve the issue.

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Widget Sentiment API Team 119

Jon Loomer

APRIL 7, 2025

Meta will then need several days of data to validate. If data is coming through that shows your GA4 and Meta events are happening on different pages, you won’t be able to map them. It also doesn’t make sense from a data completeness point of view. Mapping Error.

Eventful 177

Eventful Analytics Advertising Conversation 177

Hootsuite

OCTOBER 7, 2024

They should also provide the historical data you need to assess your social media marketing strategy on both macro and micro levels. With all of that data at your fingertips, you can also clearly see the ROI of your social media strategy, which can help prove the value of the work you and your team do every day. and many more.

Analytics 115

Analytics Social Media Tools HootSuite 115

Buffer Social

APRIL 7, 2025

The data might surprise you. But while platforms and algorithms change, one thing remains the same: understanding the data gives you an edge. 💡 We only started collecting engagement data from Threads in February 2024. Here’s how to refine your approach based on the data.

Platform 125

Platform LinkedIn Engagement Patterns 125

Social Media Today

APRIL 14, 2025

Meta’s been battling EU regulations to enable expanded AI training.

Training 147

Training Data Tools 147

Jon Loomer

JANUARY 21, 2025

LOTS of Restrictions We know that data set restrictions are coming for the Health and Wellness industry , and I’ve heard whispers of similar restrictions coming for Financial Services. But we should expect this to become the norm for sensitive topics and data.

Advertising 147

Advertising Data Trends List 147

Buffer Social

MARCH 10, 2025

Our data scientist analyzed posts from 56,000 users to uncover these trends, and what we found changes the way we should think about social media strategy in 2025 — especially if you’re deciding where to post and what to expect from each platform. Use data from your own posts to refine your strategy.

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Patterns Analysis Comparison Data 100

Bill Hartzer

APRIL 10, 2025

Between April 22, 2010 and September 26, 2011 , Facebook was accused of collecting data from users even when they were browsing non-Facebook websites that displayed a Facebook Like button or other plugins. (formerly Facebook, Inc.) concerning how the company allegedly tracked user activity outside of its platform. What Should You Do Now?

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Class Facebook Privacy Comparison 155

Buffer Social

MARCH 26, 2025

The data after 30 days After 31 days and 25 posts, the numbers were in: Total impressions : 83,330 Total views : 43,647 Total reactions : 2,628 Total comments : 505 Total shares : 82 But the real insights came from digging deeper into the data. Thankfully, we have that data handy. Here's what I discovered: 1. and 12 a.m.

LinkedIn 100

LinkedIn Authentication Patterns Metrics 100

Oktopost

JULY 23, 2024

Enabling data-driven decisions for maximum impact “With Oktopost, I’ve been able to make bold and data-driven decisions. For Stephanie Carls , Oktopost’s robust social media analytics capabilities have empowered her to make those bold and data-driven decisions that resulted in high-impact campaigns.

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B2B Marketing Analytics Team 118

Oktopost

AUGUST 1, 2024

By 2027, GenAI will take over 30% of traditional lead generation tasks such as lead scoring and customer data analysis. Understanding lead data and scoring leads will help you succeed in your lead generation. You must also make each interaction count by personalizing your messaging based on user data. Learn more here.

B2B 118

B2B Team Social Media Management Analysis 118

Hootsuite

NOVEMBER 4, 2024

In this post, we’ll share tactical tips to help you understand specific audience data points, including: where to find them, what they can tell you, and how to use this information to refine your social media marketing efforts and improve ROI. Social media audience analysis starts with collecting audience data. Here are our top picks.

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Analysis Social Media HootSuite Sentiment 103

Sprout Social

SEPTEMBER 18, 2024

A smart social marketing framework can give your brand’s reputation a boost, give you access to actionable data and expand your reach. Use a sentiment tracker to find out how positively or negatively your audience feels, then apply this to their region to uncover data that helps your global strategy.

Social Media 130

Social Media Strategy Marketing Influencer 130

Hootsuite

OCTOBER 16, 2024

Choose the right tool, and you’ll also get actionable insights for improving those stats (rather than just raw TikTok data). Single out the ones that allow exporting data for easy-breezy social media reporting. Rival IQ delivers on-demand analytical data, alerts, and custom reports from major social media platforms. Our top tip?

Analytics 108

Analytics Tools HootSuite Social Media Management 108

Sprout Social

JANUARY 15, 2025

Download existing TikTok content and resources Download your existing TikTok content, data and other resources and as soon as possible, as it is unclear what access to the app will look like if there is a nationwide shut down. Here are four steps you can take right now to prepare for the ban. Instead, invest where it counts.

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Brands Influencer YouTube Hosting 127

Sprout Social

JANUARY 29, 2025

AI-powered tools suggest topics based on data, ensuring your content resonates with your target audience. Content research AI accelerates the research process by quickly gathering data from multiple sources, analyzing competitor strategies, and identifying audience pain points.

Content 122

Content Marketing How To Patterns 122

Convince & Convert

NOVEMBER 22, 2024

Allbirds dedicates space on its homepage to a clear value statement that resonates with eco-conscious consumers Micro-Targeting: Precision Over Scale As a marketing professional, you already know that data is king. Advances in data analytics allow us to dissect our audience into more specific, actionable segments than ever before.

Marketing 139

Marketing Apple Loyalty Authentication 139

Social Media Today

APRIL 9, 2025

Snapchat's latest report looks at how joy can be a driver of Snap campaign resonance.

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Data Campaign Report 138

Ignite Social Media

APRIL 9, 2025

Analysts serve as data translators. Data without a translator are just numbers on a slide. Collecting the data is just a small step in the process of social media analytics; figuring what the data means and what to do with it is where the bulk of the analysis comes in: What are the trends that are emerging across content types?

Report 78

Report Social Media How To FeedBurner 78

Hootsuite

SEPTEMBER 11, 2024

This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. Note: Time of day was localized across 118 countries where sample data came from, i.e. the graphs are accurate across time zones. TikTok sits on the opposite side of the scale, with only 2 weekly uploads.

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Research Social Media HootSuite ROI 107

Hootsuite

NOVEMBER 26, 2024

That means respecting privacy, protecting data, and complying with legal frameworks like GDPR. Disaster response OSINT tools provide a wealth of real-time recon data. You do this by tracking specific topics and keywords across a wide net of OSINT data sources Rumors can fly during a crisis.

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Tools Sentiment HootSuite Analysis 109