2020: The Year Data Saved The World

Waxing UnLyrical

I think it will be as The Year Data Saved The World. So, while 2020 will certainly be The Year COVID-19 Changed The World, I think it will also be The Year Data Saved The World. Using data to solve a problem. This is what I mean by 2020 being The Year Data Changed The World.

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Twitter Appoints 'Internal Data Governance Committee' to Oversee Usage of User Data

Social Media Today

The new Data Governance Committee will oversee all systematic updates that relate to the usage of user data


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5 Ways How to Use Big Data in Social Media


By definition, social media data is generated by comments, posts, images, and, to a significant extent, social media videos. While trends in social networks and the way they are used tend to change rapidly and unpredictably, their role as a stable generator of digital data remains unchanged.

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How To Analyse Twitter Data | Twitter Data Analysis Guide


But how can you know for sure unless you look at the data? More importantly, you need data to understand what’s working and what’s not so you can adjust your strategy for even greater impact. Your brand is on Twitter and publishing content regularly.

LinkedIn Explains Data Scraping Amid Reports of More Data Hacks and Breaches

Social Media Today

LinkedIn has repeatedly said that claimed data 'hacks' are not a result of security flaws

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What Is Data Mining?

The Realtime Report

What Is Data Mining? Data mining is a process that allows someone to find patterns, anomalies, and correlations in large sets of data and predict potential outcomes. Mining data is not new. This allows them to process more complex data sets and discover relevant insights.

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The Future of PR is Precision – Less Gut, More Data

Waxing UnLyrical

PR has become more challenging and practitioners can no longer rely on gut instinct alone – especially as they become more closely aligned with marketing teams that utilize technology and data to demonstrate results. Data that PR professionals should be assessing includes: Newsroom engagement.

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Almost 6 Billion Accounts Affected in Data Breaches In 2021

The Realtime Report

Affected in Data Breaches In 2021. The year 2021 was record-breaking in terms of the sheer size of data breaches. According to the data collected and analyzed by the Atlas VPN team, 5.9 billion accounts were affected by data breaches throughout 2021.

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Google Tests New Ways to Limit Data Tracking for Android Users Who Opt-Out of Data Sharing

Social Media Today

Google is looking to provide more protections for users who opt-out of data tracking

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Data Hacks at Facebook and LinkedIn Spark Concerns Among Users

Social Media Today

Both Facebook and LinkedIn are dealing with reports of new data breaches - but is it actually new data

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Survey: Canadians are OK with sharing personal data

Sherrilynne Starkie

More than three-quarters (76 per cent) of Canadians, are pragmatic or unconcerned about sharing their personal data. The study, “Data Privacy – What the Canadian Consumer Really Thinks”, shows that people’s comfort with data-sharing is increasing. Forty per cent of consumers (44 per cent of millennials) state they feel comfortable with data exchanges. The post Survey: Canadians are OK with sharing personal data appeared first on Sherrilynne Starkie.

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Facebook Rolls Out Data Use Check-Up to Ensure Developers Adhere to Data Usage Guidelines

Social Media Today

Facebook is rolling out its Data Usage Check Up Tool to all developers using its API in order to reduce data misuse

Pinterest Shares Trend Predictions for 2022, Based on Usage Data

Social Media Today

What are the next big Pin trends of note? Check out 'Pinterest Predicts 2022'

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Meta Looks to Take More Action Against Data Scraping with Expansion of its Bug Bounty Program

Social Media Today

The announcement could significantly boost Meta's capacity to detect and block misuse of user data

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What is Cached data?


While you are using your device regularly, cached data build-up is not avoidant. But the question is- What is cached data? What Is Cached Data? Cached data of any kind is informational data that gets stored on our devices when we visit websites and applications.

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LinkedIn Announces New, Privacy-Friendly Approaches to Data Collection and Ad Targeting

Social Media Today

LinkedIn's developing new processes to help marketers maximize their campaigns amid evolving data tracking restrictions

TikTok, China and the New Data Battleground

Social Media Today

With concerns rising about China's recent actions in India and Hong Kong, concerns around data gathering by social apps has also come into focus

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Social Intelligence Maturity and Understanding Data Sources


Over the past decade, social data research methodologies have undergone a significant transformation.

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How can I see more than just Twitter data?


This is the second part of a two part series in which we tackle the question, and its iterations, that we see all too often when users approach Audiense and other social data analytic platforms: how can I see more than just Twitter data?

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What is Data Bias? And why you should care


Have you ever looked at audience data and thought that it does not seem completely real or accurate? It could be a result of data bias. Either way, data bias is something to be taken into account in your planning and strategy.

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Clubhouse Adds Room Recordings, Improved Analytics Data on Attendees

Social Media Today

Now, you'll be able to tune into Clubhouse chats after the fact, expanding the value of Clubhouse broadcasts

WhatsApp Seeks to Clarify Data-Sharing Update Following User Backlash

Social Media Today

WhatsApp recently announced a change in how it shares user data with parent company Facebook, which has many users spooked

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Clubhouse Faces New Security Questions After Significant Data Breach

Social Media Today

The security of rising audio social app Clubhouse is being questioned after a major data breach was detected over the weekend

Why It Is Imperative to Have a Data Privacy Policy

The Realtime Report

Data Privacy Policy. In today’s world, data privacy matters. The right to privacy for whatever data is collected about or shared by us is a crucial feature of our freedoms. The Data Privacy Drivers. Building A Data Privacy Policy. Why It Is Imperative to Have a.

Humanize Your Brand with Data and Social Insights using these 5 Strategies

Pam Moore

It's easy to get lost in a sea of avatars and data insights. Marketers must use the data and social media insights to connect in a more human way. We should use the data to build more quality relationships and emotionally connect with the humans we want to do business with. The data can help us deep dive into factors that enable higher quality of everything including relationships. 5 easy ways to use data and social insights to humanize your brand.

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Google Makes Data-Driven Attribution the Default for All Conversion Actions in Google Ads

Social Media Today

The move is the latest in the broader industry shift away from traditional data attribution techniques

When Social Media Meets Big Data


Big data meets social media. So unless you’ve been buried under a rock, you’ve probably heard of ‘big data’ as it’s one of the really hyped buzzwords in this industry. And if you haven’t, I’ll give you an example of my first encounter with big data. Rather it was an example of how big data works. Big data is the outcome of all the movements and actions we do online. This is an enormous, unimaginable amount of data.

Twitter Updates Data Sharing Policy, Which Will See More User Data Provided for Advertising Purposes

Social Media Today

Twitter has announced a change to its data sharing policy which will see it provide more user insight for ad targeting, and no way to opt out for most users

Facebook Experiments with Removing Data on Individual Stories Viewers

Social Media Today

The test sees Facebook removing insight on who's viewed your Facebook Story unless they leave a Reaction or comment

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Social Business + Big Data = Business intelligence


quintillion bytes of data. To put it into perspective, we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data. Being exceeding interested in the talk of Big Data, I’ve recently been inspired by the research and development of Big Data related software and applications. The point of Big Data and thereby BDAs is neither marketing nor PR. Tweet.

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Google Adds Search Console integration to Google Analytics, New Data Attribution Modeling

Social Media Today

The new insights will help marketers better respond to changes in data tracking, particularly in relation to attribution and search performance

Instagram Expands its Insights Data to 60 Days, Providing More Analytical Capacity

Social Media Today

The expansion will provide a heap more data insight for Instagram marketers

Twitter Updates Data Tracking Options for Website Click and App Install Campaigns

Social Media Today

Twitter has added some new data tracking options to help advertisers mitigate changes in data attribution

YouTube Adds New Filters to its Video Performance Chart, Enabling More Specific Data Context

Social Media Today

The new chart provides more context as to the relative performance of each video clip

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The Relationship Between Fintech and Data Science

The Realtime Report

Fintech and Data Science. As Cane Bay Partners demonstrates, fintech companies access superior solutions and simplify their financial decisions by employing predictive analytics, artificial intelligence, and data science. How the Various Fintech Services Use Data Science .

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TikTok Shares New Data on the Value of Collaborating with Creators on Ad Campaigns

Social Media Today

TikTok's latest study looks at the value of partnering with established creators for your TikTok ad campaigns

How is Lean Data Management Better Than Big Data?


Having data lakes with a lot of information collected from customers seems like a favorable idea amongst most businesses but is it effective? Think about it – collecting and storing large amounts of data requires storage costs computing power as well as human resources to process.

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Google Delays Phasing Out of Data Tracking Cookies in Order to Develop More Inclusive Solutions

Social Media Today

The delay will give marketers more time to prepare for coming data tracking changes

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Facebook Provides More Data Controls with Update to 'Transfer Your Information' Tool

Social Media Today

The update will provide more capacity to download and re-use your Facebook data

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YouTube Tests Custom Messages for Super Thanks, New Channel Subscriber Data Options

Social Media Today

The option will provide another way to enhance audience connection via Super Thanks

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