Humanize Your Brand with Data and Social Insights using these 5 Strategies

Pam Moore

It's easy to get lost in a sea of avatars and data insights. Marketers must use the data and social media insights to connect in a more human way. We should use the data to build more quality relationships and emotionally connect with the humans we want to do business with.

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Survey: Canadians are OK with sharing personal data

Sherrilynne Starkie

More than three-quarters (76 per cent) of Canadians, are pragmatic or unconcerned about sharing their personal data. The study, “Data Privacy – What the Canadian Consumer Really Thinks”, shows that people’s comfort with data-sharing is increasing. Forty per cent of consumers (44 per cent of millennials) state they feel comfortable with data exchanges. The post Survey: Canadians are OK with sharing personal data appeared first on Sherrilynne Starkie.

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Research-Driven Ideas for Social Data

Mindjumpers

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. Facebook data was collected from over 60k users and 1.5m

The Benefits and Challenges of Social Data Tracking [Infographic]

Social Media Today

The use of social media data for consumer research is increasing, but many brands still find it challenging to extract the right insights

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When Social Media Meets Big Data

Mindjumpers

Big data meets social media. So unless you’ve been buried under a rock, you’ve probably heard of ‘big data’ as it’s one of the really hyped buzzwords in this industry. And if you haven’t, I’ll give you an example of my first encounter with big data.

Social Business + Big Data = Business intelligence

Mindjumpers

quintillion bytes of data. To put it into perspective, we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data. Tweet. Every day we create 2.5

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5 Data-Backed Social Media Trends for 2019 [Infographic]

Social Media Today

Stay on top of the latest, rising trends in social media marketing with this collection of data-backed insights

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Latest data on mobile usage

SocialFish

Why the collaborative economy bears keeping an eye on Digital Strategy 101 [DATA] Latest State of the Internet Report from Mary Meeker is Up New Year, New Trends Roundup For Ya! Featured Useful Data 50 Amazing Facts About Mobile from Jamie Turner.

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LinkedIn Data Scraping Ruled Legal

Forbes Social Media

A court has ruled that it's legal to scrape publicly available data from LinkedIn, despite the company's claims that this violates user privacy

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Data Visualization

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Data Visualization Written on August 28, 2010 by Justin Levy in consumption , infographic , information , video 3 Comments - Leave a comment!

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Facebook Publishes New Data on Evolving Auto Purchase Considerations [Infographic]

Social Media Today

Facebook's latest research report looks at the evolving vehicle discovery and purchase process, and the role that Facebook's platforms play in the same

Pinterest demographic data

SocialFish

Ignite Social Media has an interesting post showing some demographic data on Pinterest (which, unsurprisingly, skews heavily towards women aged 25-54). Useful Data

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LinkedIn Acquires Data Personalization Platform Drawbridge to Improve Ad Targeting

Social Media Today

LinkedIn has announced its pending acquisition of data analytics platform Drawbridge, which will provide new tools to help improve LinkedIn ad targeting

Big data: seeing the forest and the trees

Sherrilynne Starkie

You can see the forest and the trees in big data, according to Nora Young , the Canadian author and the host of CBC Radio One’s Spark, in her opening keynote at last week’s Fireworks Factory conference held on Galiano Island, British Columbia. This information all becomes part of big data.

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How Data-Driven Marketers Outperform their Competitors

Social Media Today

With so much data now available to help optimize your campaigns, it makes sense that those doing so are taking the lead

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Data Scientist Qualifications: How and Why You Should Become One

The Realtime Report

Data Scientist Qualifications: How and Why You Should Become One. Every free app, website or profile created is paid with a currency we now know is our personal data. Data scientist qualifications range from a keen understanding of technology to the ability to sort information.

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Getting Towards a Mature Data Infrastructure

Buzz Marketing for Technology

Data is the watchword in organizations large and small. In fact, how an organization frames data is the single most important determination of future success or failure. As some put it, Data is the new “oil,” the commodity of most value in the modern age.

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BuzzSumo Adds Reddit Insights, Boosting Contextual Data

Social Media Today

Content analytics app BuzzSumo has added Reddit insights, boosting their data resources

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Facebook Releases New White Paper on Considerations for Increased Data Portability

Social Media Today

Facebook is looking to advance the conversation around data portability, and the capacity for users to better control their information

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[Cool Infographic Friday] Big Data Big Profits

SocialFish

If you look carefully at this McKinsey infographic, you’ll see it actually says SMALL data sells better. Debunking the Hype Mobile Potluck Useful Data by grantstewart. Explore more infographics like this one on the web’s largest information design community – Visually.

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Data and Storytelling: PR’s Peanut Butter and Jelly

Waxing UnLyrical

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. But an area PR might not be as well versed in is data and how complementary data can be to storytelling.

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5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

It’s easy to get lost in a sea of avatars and data insights. Marketers must use the data and social media insights to connect in a more human way. We should use the data to build more quality relationships and emotionally connect with the humans we want to do business with.

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Hey Digital Marketer! Got Data and Analytics? Here are 10 Business Reasons You Should

Pam Moore

Many digital and social marketers shy away from data and analytics. They may fear it's the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. 10 Reasons you need to embrace data and analytics.

YouTube Announces Changes to Data Collection and Ad Targeting on Videos Aimed at Children

Social Media Today

YouTube is changing its data collection and ad policies in relation to videos aimed at kids, which will impact some advertisers on the platform

Actionable Data is Better than Big Data (And Learning Trumps Both)

SocialFish

At last year’s ASAE Technology Conference there was a lot of discussion of “big data.” It’s been years now since the 7 Measures of Success report suggested that associations needed to have “data driven strategies.” Humanize Useful Data

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Companies Are Data-Rich and Insight-Poor [Report]

Mindjumpers

Today’s consumers share tremendous amounts of data about themselves through social channels. The amount of customer data can be overwhelming, and some companies therefore fail to turn the data into useful information and insight. Real-time data collection a challenge.

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IMPORTANT: 2013 Nonprofit Engagement Data Management Study

SocialFish

And very few organizations are applying that data to make decisions about their programs or measure their strategic outcomes. Useful Data Check it out!!

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Google Outlines Proposal for Improved Data Transparency Measures in Online Advertising

Social Media Today

Google is looking to gain agreement from online platforms over new standards in ad tracking in order to address concerns with data privacy

The State of Social Media 2012 [DATA]

SocialFish

Featured Mobile Social CRM and ROI Social, In Theory Useful DataSelf explanatory, really. Read it and weep – or rejoice. Either way, the tidal wave is still going. Thanks, Esteban Contreras for putting this together!

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Facebook Publishes New Data on the Effectiveness of Combining News Feed and Stories for Ad Campaigns

Social Media Today

Facebook has published a new report which looks at the benefits of adding Stories placement to your Facebook News Feed ad campaigns

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Data on the Digital Divide

SocialFish

See more source data in the Digital Divide section of the Pew Internet Research site. Useful DataCame across this infographic via a Mashable post. I think it should have had more info about mobile web access, but interesting nonetheless.

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How Data Cleansing Helps Expiring Data and Poor Leads

Convince & Convert

Large companies live or die based on their data, so you’d think that marketing data would be strictly controlled and carefully recorded and maintained. Keep Track of Customer and Contact Data Expiration Dates. Are there expectations that data values conform to specified formats?

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Facebook Discovers Yet Another Data Access Bug, Exposing User Content

Social Media Today

Facebook has reported yet another data concern, this time relating to user photos which could have been accessed by app developers

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New Report Looks at Government Data Requests by Platform and Region

Social Media Today

A new report has compiled all the various transparency reports from online platforms in order to provide an overview of the data requests landscape

[DATA] Social Business Benchmarking Report

SocialFish

Moreover, these data revealed that only 48% of organizations surveyed differentiate between social business and social media marketing. Useful Data

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Google Adds New Data Control Options for Users

Social Media Today

Google has announced some new tools to help users manage the data the search engine keeps on them

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The 15 Biggest Data Breaches of the Last 15 Years [Infographic]

Social Media Today

With data breaches becoming a rising concern for personal users and brands, here's a look at some of the biggest incidents in recent times

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What’s Next for Social Data Intelligence

Convince & Convert

Today, it is more important than ever to harness the power of technological advancements in a way that empowers companies to easily create actionable intelligence from a large volume of complex social data. What Lies Behind the Concept of “Social Data Intelligence”.

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Big Data for Small Businesses [Infographic]

Idaconcpts

One of the biggest tech buzzword from 2014 was big data. There was no IT conference or IT consultant not talking about the benefits of big data. But what exactly is “big data”? Examples of big data can be found in the health care and finance industries.

Data+Culture Change+Digital = Awesome at #ideas16

SocialFish

Learn how they embarked on a data-driven, innovative, holistic and wide-reaching strategy to create an open, inclusive, content-driven community based membership model that connects online and offline engagement in whole new ways. . Ready to turn your “ #Membership Inside Out”?

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