Buzz Marketing for Technology

MARCH 6, 2017

Data is the watchword in organizations large and small. In fact, how an organization frames data is the single most important determination of future success or failure. As some put it, Data is the new “oil,” the commodity of most value in the modern age.

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Data Organization Conference Team 69

Buzz Marketing for Technology

APRIL 15, 2016

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations.

Data 93

Data Survey Fashion Report 93

Idaconcpts

JANUARY 29, 2015

One of the biggest tech buzzword from 2014 was big data. There was no IT conference or IT consultant not talking about the benefits of big data. But what exactly is “big data”? Examples of big data can be found in the health care and finance industries.

Small Business 85

Small Business Data Real Estate Health Care 85

Waxing UnLyrical

OCTOBER 21, 2015

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. But an area PR might not be as well versed in is data and how complementary data can be to storytelling.

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Data Delicious Upcoming Startup 126

Buzz Marketing for Technology

JULY 29, 2015

Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Data Made Simple: Getting Started with a Strategy. We discussed how to get started with a strategy around social data. Let that be your guide post for any decisions on data. Most important part of a data strategy – is to commit to having a strategy for your data.

Data 75

Data Storify Strategy Sentiment 75

The Realtime Report

OCTOBER 3, 2012

A recent study of 100 CMOs by Bazaarvoice reveals that nearly half of CMOs have used social data to make predictions or forecasts. The survey asked members of the CMO Club (a forum for top marketing executives) how they value social data, as reported by MIT Sloan Management Review.

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Data Influencer Survey Bazaarvoice 131

SocialFish

MAY 21, 2013

And very few organizations are applying that data to make decisions about their programs or measure their strategic outcomes. Useful Data Check it out!!

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Data Study Engagement Survey 94

Mindjumpers

MAY 15, 2012

quintillion bytes of data. To put it into perspective, we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data. Tweet. Every day we create 2.5

Data 121

Data Compete LinkedIn ROI 121

Buzz Marketing for Technology

MAY 29, 2013

The phenomenon of big data certainly comes with big promise. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. Getting to that point, however, requires first harnessing the data.

Data 121

Data Tips Aggregator Loyalty 121

Idaconcpts

MAY 13, 2012

Ranging from Facebook to Google to Zynga, thousands of companies are building sustainable businesses on the aggregation of personal data. Data mining has been likened by the World Economic to a “new type of raw material … on par with capital and labor.” The Rush for Data.

Data 78

Data Aggregator Skills Examples 78

SocialFish

MARCH 12, 2016

Learn how they embarked on a data-driven, innovative, holistic and wide-reaching strategy to create an open, inclusive, content-driven community based membership model that connects online and offline engagement in whole new ways. . Ready to turn your “ #Membership Inside Out”?

Data 79

Data Journal Collaboration Conference 79

SocialFish

JANUARY 30, 2012

Ignite Social Media has an interesting post showing some demographic data on Pinterest (which, unsurprisingly, skews heavily towards women aged 25-54). Useful Data

Data 66

Data Travel Groups Groups 66

Convince & Convert

APRIL 22, 2016

Large companies live or die based on their data, so you’d think that marketing data would be strictly controlled and carefully recorded and maintained. Keep Track of Customer and Contact Data Expiration Dates. Are there expectations that data values conform to specified formats?

Data 31

Data Issues System Campaign 31

Buzz Marketing for Technology

MAY 9, 2012

They are not real-time or data driven and they don’t parse their findings with the objective use of technology. It appears to us that companies that make million-dollar decisions on this kind of “static” data are doing themselves a disservice. Let’s be clear.

Data 81

Data Social Media Sample Samples 81

Convince & Convert

APRIL 29, 2016

Stats, facts, and figures—we all love data, and it certainly helps make content all the more powerful. Data, when used properly, makes an argument more compelling, underscores a position, and adds relevancy and authenticity to a story. These all make your data relevant and concrete.

Data 52

Data Content Authentication Health Care 52

Twist Image

FEBRUARY 17, 2017

Just how much data and analytics does a brand need? So, the data is not about vanity metrics (how many people did what) but true value-based metrics (was all that effort to drive consumers to our e-newsletter a smart strategy?). As more information gets pumped into these systems, brands will be able to leverage this data against second and third-party data sources to create a bunch of new marketing models. The raw data is just the beginning. data broker.

Data 26

Data Brands Metrics Review 26

Geoff Livingston

AUGUST 24, 2015

Worse, the new account-based marketing trend — which is just hyper-targeted data-driven content marketing — focuses on precision provided by analytics, but not the technique used to create niche content. What we have is a data problem. In my mind, data is beautiful.

Data 50

Data Content Trends Issues 50

SocialFish

APRIL 6, 2012

Slide deck from Edelman analysing data from Members of Congress on Twitter. Useful DataTip o’ the hat to Robert Hay for the find. Capitol Tweets: Yeas and Nays of the Congressional Twitterverse. View more presentations from Edelman Insights.

Data 75

Data Twitter Tips 75

Convince & Convert

APRIL 9, 2015

Today, it is more important than ever to harness the power of technological advancements in a way that empowers companies to easily create actionable intelligence from a large volume of complex social data. What Lies Behind the Concept of “Social Data Intelligence”.

Data 45

Data Banking API Curation 45

Mindjumpers

NOVEMBER 4, 2013

Big data meets social media. So unless you’ve been buried under a rock, you’ve probably heard of ‘big data’ as it’s one of the really hyped buzzwords in this industry. And if you haven’t, I’ll give you an example of my first encounter with big data.

Meeting 80

Meeting Data Social Media Instagram 80

SocialFish

APRIL 1, 2014

John Clese over on the Avectra blog posts an interesting question about Millennials and nonprofits … and data. Actions speak louder than data. Not-for-profits need to focus their attention on how to act on the data at hand.

Data 48

Data Net Neutrality Strategy Content 48

Adam Sherk

DECEMBER 9, 2014

SimilarWeb provides data on total search visits as well as a breakdown by vertical: For each site I captured total search visits for January through November 2014 and the percentage coming from news search, then used that to calculate the number of news search visits for each site.

News 155

News Publishing Sites Data 155

Sprout Social

MARCH 20, 2017

With algorithmic changes and the increasing need for paid social efforts, the time to rely on your core Instagram analytics data is now. Here we’ll show you the six must-have Instagram analytics reports and how to pull your own data: 1.

Analytics 53

Analytics Instagram Data Hashtag 53

Buzz Marketing for Technology

OCTOBER 5, 2011

I presented at Advertising Week and that is the exact topic I wanted to drill into – How to be relevant by using real-time data about your audience! The idea focused on how I could show the IAB MIXX audience how to target marketers like themselves with real-time data. We created a custom audience based on social data from blogs, microblogs, social networks, and forums.

Data 79

Data Quantcast comScore Microblogging 79

Laurel Papworth

FEBRUARY 18, 2016

Shares Social Media has trained artificial intelligence and now Big Data is taking over. They are focussing on the DATA behind social media. Viva La Big Data. then provide that data to companies eg. SMH big data social media.

Data 49

Data Insurance Twitter Training 49

Waxing UnLyrical

JANUARY 24, 2013

Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. So, what is big data ? Guest post by Jim Delaney.

Data 85

Data Sysomos Sentiment Flickr 85

Techipedia: Tamar Weinberg

APRIL 15, 2015

I absolutely love people data. Since my business is 100% online, it’s imperative for me to understand who it is that I’m speaking with every single day, and how to organize that data efficiently.

Data 136

Data Tools Bookmarklet Social Media 136

Buzz Marketing for Technology

NOVEMBER 2, 2011

When I started this blog back in 2006 Facebook was just getting going but nobody had a clue on when it came to the volumes of valuable data that they would ultimately produce.

Data 56

Data Twitter Facebook Video 56

SocialFish

MAY 30, 2013

ASAE’s Technology Council appointed a task group to focus on data analytics this year. Big data was the hot topic at last year’s Association Technology Conference but it was clear that most associations are failing to follow even the most basic best practices for data management.

Data 74

Data API Analytics How To 74

SocialFish

MARCH 31, 2012

The title of this talk says it all, really – Making Data More Human. ” Watch this fascinating video of his recent TEDxVancouver talk about giving meaning to data. “Jer Thorp is an artist and educator from Vancouver, Canada, currently living in New York.

Data 52

Data Education Tips Video 52

SocialFish

DECEMBER 6, 2013

If you look carefully at this McKinsey infographic, you’ll see it actually says SMALL data sells better. Debunking the Hype Mobile Potluck Useful Data by grantstewart. Explore more infographics like this one on the web’s largest information design community – Visually.

Data 51

Data Communities Content Mobile 51

SocialTimes Twitter

DECEMBER 1, 2016

Most recently, after an American Civil Liberties Union report accused surveillance startup GeoFeedia of “spying,” Twitter and Facebook cut off GeoFeedia’s data stream. Although there’s nothing really wrong with GeoFeedia parsing the data, it feels creepy–and that’s bad for business. Many people happily give up their data to Google Maps. The data is out there. This might be the year we all broke Twitter.

Data 18

Data Marketing Startup Energy 18

SocialFish

OCTOBER 24, 2012

The survey questions gathered data on their perspectives about social media implementation in organizations, particularly related to leadership and how leaders are leveraging social media for organizational results. Debunking the Hype Featured Humanize Useful Data

Data 61

Data Chemicals Survey Banking 61

Twist Image

MARCH 13, 2013

My, what big data you have! If there's something - anything - that gets marketers all excited, it's the notion of big data. The sad reality is that few of them (including me) actually have any semblance of an idea as to what the agreed upon definition of big data is, how it's being used effectively and cases where it has made a significant impact on the overall economic value of a brand. In short, big data is like sex in high school: everyone's talking about. big data.

Data 30

Data Microsoft Analytics Cost 30

Convince & Convert

FEBRUARY 22, 2016

Instead, most of us are using data to inform our campaigns and listening to our consumers on a regular basis. Through data, they can prove that there’s a significant interest in a new product, service, or feature. This is an everyday, but amazing, use of data.

Data 36

Data Brands Strategy GPS 36

SocMed Sean

AUGUST 21, 2013

Big data…it’s all the rage. It offers promises of lots of data. With big data, we’ll be able to know everything about our business, develop new innovative ideas and serve our customers in ways that we never imagined. Data is raw.

Data 81

Data Social Media Strategy Project 81

Pam Moore

SEPTEMBER 23, 2016

It’s easy to get lost in a sea of avatars and data insights. Marketers must use the data and social media insights to connect in a more human way. We should use the data to build more quality relationships and emotionally connect with the humans we want to do business with.

Content 27

Content Data Facebook Marketing 27

SocialFish

FEBRUARY 6, 2012

See more source data in the Digital Divide section of the Pew Internet Research site. Useful DataCame across this infographic via a Mashable post. I think it should have had more info about mobile web access, but interesting nonetheless.

Data 40

Data Mobile Research Sites 40

SocialFish

MARCH 26, 2015

For the first time ever, data scientists are becoming the most desirable group of people on this earth. Evaluators and data nerds are finding ways to measure their program outcomes to show the world that what they are doing really makes a difference.

Data 48

Data Training Skills Project 48

Meltwater

DECEMBER 14, 2016

It's that time of year when analysts are busy with year-end reporting and our usual… Read More.

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Report Data Tools 33