Humanize Your Brand with Data and Social Insights using these 5 Strategies

Pam Moore

It's easy to get lost in a sea of avatars and data insights. Marketers must use the data and social media insights to connect in a more human way. We should use the data to build more quality relationships and emotionally connect with the humans we want to do business with.

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Survey: Canadians are OK with sharing personal data

Sherrilynne Starkie

More than three-quarters (76 per cent) of Canadians, are pragmatic or unconcerned about sharing their personal data. The study, “Data Privacy – What the Canadian Consumer Really Thinks”, shows that people’s comfort with data-sharing is increasing. Forty per cent of consumers (44 per cent of millennials) state they feel comfortable with data exchanges. The post Survey: Canadians are OK with sharing personal data appeared first on Sherrilynne Starkie.

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When Social Media Meets Big Data

Mindjumpers

Big data meets social media. So unless you’ve been buried under a rock, you’ve probably heard of ‘big data’ as it’s one of the really hyped buzzwords in this industry. And if you haven’t, I’ll give you an example of my first encounter with big data.

Social Business + Big Data = Business intelligence

Mindjumpers

quintillion bytes of data. To put it into perspective, we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data. Tweet. Every day we create 2.5

Data 270

Millennials, nonprofits and data

SocialFish

John Clese over on the Avectra blog posts an interesting question about Millennials and nonprofits … and data. Actions speak louder than data. Not-for-profits need to focus their attention on how to act on the data at hand.

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Latest data on mobile usage

SocialFish

Why the collaborative economy bears keeping an eye on Digital Strategy 101 [DATA] Latest State of the Internet Report from Mary Meeker is Up New Year, New Trends Roundup For Ya! Featured Useful Data 50 Amazing Facts About Mobile from Jamie Turner.

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Big data: seeing the forest and the trees

Sherrilynne Starkie

You can see the forest and the trees in big data, according to Nora Young , the Canadian author and the host of CBC Radio One’s Spark, in her opening keynote at last week’s Fireworks Factory conference held on Galiano Island, British Columbia. This information all becomes part of big data.

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Getting Towards a Mature Data Infrastructure

Buzz Marketing for Technology

Data is the watchword in organizations large and small. In fact, how an organization frames data is the single most important determination of future success or failure. As some put it, Data is the new “oil,” the commodity of most value in the modern age.

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The Complete Guide to Data Enrichment

Oktopost

Data is the fuel that drives the B2B customer journey, but first-party data alone isn’t enough to provide the insights you’ll need to stand out from the competition. To get better and deeper data, you can use data enrichment. What is Data Enrichment?

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Data and Storytelling: PR’s Peanut Butter and Jelly

Waxing UnLyrical

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. But an area PR might not be as well versed in is data and how complementary data can be to storytelling.

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LinkedIn Acquires Data Personalization Platform Drawbridge to Improve Ad Targeting

Social Media Today

LinkedIn has announced its pending acquisition of data analytics platform Drawbridge, which will provide new tools to help improve LinkedIn ad targeting

5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

It’s easy to get lost in a sea of avatars and data insights. Marketers must use the data and social media insights to connect in a more human way. We should use the data to build more quality relationships and emotionally connect with the humans we want to do business with.

Data 171

Actionable Data is Better than Big Data (And Learning Trumps Both)

SocialFish

At last year’s ASAE Technology Conference there was a lot of discussion of “big data.” It’s been years now since the 7 Measures of Success report suggested that associations needed to have “data driven strategies.” Humanize Useful Data

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IMPORTANT: 2013 Nonprofit Engagement Data Management Study

SocialFish

And very few organizations are applying that data to make decisions about their programs or measure their strategic outcomes. Useful Data Check it out!!

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How Data-Driven Marketers Outperform their Competitors

Social Media Today

With so much data now available to help optimize your campaigns, it makes sense that those doing so are taking the lead

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INFORMATION TECHNOLOGY / DATA STORAGE

BeingOptimist

By and large, Information innovation (IT) is characterized as the utilization of computer systems and assortments of programming to oversee and sort out data. Information technology is utilized for putting away, preparing, ensuring, verifying, transmitting, getting, and recovering data.

Data 52

The State of Social Media 2012 [DATA]

SocialFish

Featured Mobile Social CRM and ROI Social, In Theory Useful DataSelf explanatory, really. Read it and weep – or rejoice. Either way, the tidal wave is still going. Thanks, Esteban Contreras for putting this together!

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LinkedIn Data Scraping Ruled Legal

Forbes Social Media

A court has ruled that it's legal to scrape publicly available data from LinkedIn, despite the company's claims that this violates user privacy

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[DATA] Social Business Benchmarking Report

SocialFish

Moreover, these data revealed that only 48% of organizations surveyed differentiate between social business and social media marketing. Useful Data

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How Data Cleansing Helps Expiring Data and Poor Leads

Convince & Convert

Large companies live or die based on their data, so you’d think that marketing data would be strictly controlled and carefully recorded and maintained. Keep Track of Customer and Contact Data Expiration Dates. Are there expectations that data values conform to specified formats?

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What’s Next for Social Data Intelligence

Convince & Convert

Today, it is more important than ever to harness the power of technological advancements in a way that empowers companies to easily create actionable intelligence from a large volume of complex social data. What Lies Behind the Concept of “Social Data Intelligence”.

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Data Scientist Qualifications: How and Why You Should Become One

The Realtime Report

Data Scientist Qualifications: How and Why You Should Become One. Every free app, website or profile created is paid with a currency we now know is our personal data. Data scientist qualifications range from a keen understanding of technology to the ability to sort information.

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Google Adds Nielsen TV Data to Reach Planner to Better Optimize Video Campaigns

Social Media Today

Google has added TV reach data into its Reach Planner tool in order to provide advertisers with better comparisons on ad spend

[DATA] Teens, Privacy and Social Media

SocialFish

Useful Data The latest research is out from Pew Internet Research on teens and their use of social media. See the full report here ; and of particular interest is some insights gleaned from their focus group interviews. ——————– ( photo credit ).

Hey Digital Marketer! Got Data and Analytics? Here are 10 Business Reasons You Should

Pam Moore

Many digital and social marketers shy away from data and analytics. They may fear it's the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. 10 Reasons you need to embrace data and analytics.

YouTube Implements New Restrictions on Data Collected from Videos Aimed at Children

Social Media Today

YouTube has reminded creators and advertisers that its new restrictions on data collection from certain videos is now in effect

Social Media is Changing Leadership [DATA]

SocialFish

The survey questions gathered data on their perspectives about social media implementation in organizations, particularly related to leadership and how leaders are leveraging social media for organizational results. Debunking the Hype Featured Humanize Useful Data

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BuzzSumo Adds Reddit Insights, Boosting Contextual Data

Social Media Today

Content analytics app BuzzSumo has added Reddit insights, boosting their data resources

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Facebook Provides Advice for Page Managers Following Data Breach

Social Media Today

Following a major data breach, Facebook has advised Page managers to take extra precautions to protect their security

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Data+Culture Change+Digital = Awesome at #ideas16

SocialFish

Learn how they embarked on a data-driven, innovative, holistic and wide-reaching strategy to create an open, inclusive, content-driven community based membership model that connects online and offline engagement in whole new ways. . Ready to turn your “ #Membership Inside Out”?

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Facebook Discovers Yet Another Data Access Bug, Exposing User Content

Social Media Today

Facebook has reported yet another data concern, this time relating to user photos which could have been accessed by app developers

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Getting Big Data to Actually Work

Buzz Marketing for Technology

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations.

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Research-Driven Ideas for Social Data

Mindjumpers

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. Facebook data was collected from over 60k users and 1.5m

Making Data More Human

SocialFish

The title of this talk says it all, really – Making Data More Human. ” Watch this fascinating video of his recent TEDxVancouver talk about giving meaning to data. “Jer Thorp is an artist and educator from Vancouver, Canada, currently living in New York.

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Social Data Made Simple: Getting Started with a Strategy

Buzz Marketing for Technology

Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Data Made Simple: Getting Started with a Strategy. We discussed how to get started with a strategy around social data. Let that be your guide post for any decisions on data. Most important part of a data strategy – is to commit to having a strategy for your data.

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Facebook Releases New White Paper on Considerations for Increased Data Portability

Social Media Today

Facebook is looking to advance the conversation around data portability, and the capacity for users to better control their information

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3 Easy Steps to Finding Patterns in Your Big Data

Cortex

Data has become a priority for all types of businesses. Customer data is a focus area and customer’s behavior can also be captured and analyze by companies. Content Intelligence Tech Big Data