Social Media Today

OCTOBER 10, 2022

YouTube's 'Data Stories' provides key channel performance insights in a simplified format.

YouTube 194

YouTube Data Analytics 194

Social Media Today

JUNE 26, 2023

With some creators feeling pressured by upfront data displays, YouTube is trying to make analytics easier with recaps and gamification.

Analytics 164

Analytics Comparison YouTube Data 164

Social Media Today

JUNE 13, 2024

A new format for X analytics, as well as new data features.

Analytics 166

Analytics Data Features 166

Social Media Today

MARCH 21, 2024

The update will ensure better uniformity of the data presented in both apps.

Data 157

Data Google Analytics 157

Convince & Convert

SEPTEMBER 14, 2024

AI and marketing work hand in hand by leveraging vast amounts of data to optimize campaigns. But how are marketing professionals using AI to support their data-driven marketing? This year’s study, Data-Driven Marketing Trends 2024 , examines the impact of AI on data strategies, data sources, technology trends, and more.

Trends 137

Trends Data Tips Marketing 137

Social Media Today

OCTOBER 19, 2021

Instagram's added some more detail to its Insights element, providing more ways for marketers to optimize their content approach.

Instagram 206

Instagram Analytics Data Marketing 206

Social Media Today

JUNE 26, 2024

Some new data tools to help you capitalize on key opportunities.

Analytics 193

Analytics Google Data Tools 193

Hootsuite

OCTOBER 7, 2024

Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. Should we post more on Instagram next month?

Analytics 102

Analytics Social Media Tools HootSuite 102

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. And 56% claimed they soon planned to invest more resources in social media data analysis.

Analytics 145

Analytics Report Social Media Google 145

Sherrilynne Starkie

JANUARY 8, 2018

Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Interpret social media data and web analytics, identify thought leadership content, identify influencers, search engine research. Analysis Turns data into actionable insight. Strategy Development.

Skills 334

Skills Social Media Sysomos Diagrams 334

Keyhole.co

JANUARY 17, 2025

However, changes to TikTok usage will show up in your analytics: fewer mentions in Social Listening and lower engagement metrics in Profile Analytics as U.S.-based How long users will have access to their stored TikTok data. In Profile Analytics, Keyhole will still track and report metrics. Your past data is secure.

Analytics 97

Analytics Metrics YouTube Report 97

Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. Enter AI analytics. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. What is AI analytics?

Analytics 132

Analytics Sentiment Analysis How To 132

Social Media Today

JUNE 26, 2024

Some new data tools to help you capitalize on key opportunities.

Analytics 173

Analytics Google Data Tools 173

Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool? Another essential: enhanced link tracking.

ROI 124

ROI Analytics Influencer Campaign 124

Sprout Social

FEBRUARY 29, 2024

The best way to do this is through keeping a close eye on your TikTok analytics —monitoring your most popular videos, analyzing your audience demographics and using your findings to adapt your strategy. TikTok analytics tools give you more complete insight into the effectiveness of your marketing strategy.

Analytics 119

Analytics Tools Strategy Price 119

Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. Table of Contents What are LinkedIn hashtag analytics? This is where LinkedIn hashtag analytics come into play.

Hashtag 121

Hashtag Analytics LinkedIn Content 121

Sherrilynne Starkie

JANUARY 2, 2018

Google Adwords and Analytics certifications are fundamental to online advertising and data insight. These tend to include the following: Data and insights such as Google Analytics, Sysomos, Sprout Social, Facebook Insights, Twitter Analytics, etc. and more.

Consultant 309

Consultant Social Media Curata Storify 309

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. But raw data points without context don’t tell the full story. What is social media data? How does analyzing social media data work?

Data 138

Data Social Media Metrics Analytics 138

Hootsuite

OCTOBER 16, 2024

If you’re looking to grow on TikTok, getting a grasp on your analytics is a must. Luckily, there are plenty of TikTok analytics tools you can use to get insights that will help you see better results on the platform. What are TikTok analytics tools? TL;DR: Without a TikTok analytics tool, you’re essentially working in the dark.

Analytics 90

Analytics Tools HootSuite Social Media Management 90

Sprout Social

OCTOBER 24, 2023

This is where social media analytics for LinkedIn comes in. But with a market that’s flooded with options, you may have a hard time choosing the best LinkedIn analytics tool for your business. Why do you need a LinkedIn analytics tool? Which LinkedIn analytics tool is the best and why? Let’s take a look.

Analytics 123

Analytics LinkedIn Tools Metrics 123

Hootsuite

JANUARY 10, 2025

Once upon a time, there was this magical beast called data that social media managers slayed. And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. What is data storytelling?

Data 104

Data Strategy Statistics Sports 104

Webbiquity SMM

MAY 9, 2023

By tracking key performance indicators (KPIs) aligned with your goals, you can evaluate your marketing performance and make data-driven decisions to optimize your approach. Among other functions, these tools collect data from different social accounts and create custom reports that you can export and share with colleagues and stakeholders.

Social Media 293

Social Media Tips Marketing HootSuite 293

Sprout Social

FEBRUARY 21, 2024

Most businesses collect a wealth of data daily. From consumer and competitor insights to social media analytics, this data helps you make smarter decisions, spot trends and stay ahead of the curve—if you know how to make sense of it. This is the power of business intelligence (BI) reporting.

Report 123

Report Data Hubspot Metrics 123

Sherrilynne Starkie

APRIL 5, 2018

It meant no promoted content, a limited use of stories and no analytics. Most companies don’t do enough monitoring and don’t understand the data. The analytics revealed that Facebook wasn’t referring any traffic to the website and so no online lead generation from a highly-engaged community.

Social Media 329

Social Media Consultant Resources Curation 329

Buffer Social

DECEMBER 5, 2024

What are social media analytics? First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics. By paying close attention to social media analytics, you can measure your performance against your social media goals.

Analytics 78

Analytics Social Media Tools Price 78

Sprout Social

DECEMBER 17, 2024

Thats where understanding Threads analytics plays a vital role. When you know what posts resonate, whether its long-form text posts or image posts, you can create a data-driven content strategy for the app. In this guide, well walk through Meta Threads analytics, from how to access the dashboard to making sense of the data.

Analytics 71

Analytics Metrics Patterns Report 71

Visually SM

JULY 27, 2020

In addition to monitoring and managing multiple social networks, SproutSocial’s clean interface also delivers deeper analytics. The app also includes a badging system that makes it easier to alert you when an influencer or advocate has posted, as well as clear analytics.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Social Media Strategies Summit

MARCH 6, 2024

Specifically, think about things like: Where they live What job they do How old they are How much they earn Their education level You should get much of this from your social media analytics platform or from analyzing your existing customer base. Google Analytics can be an unlikely ally here. Use a little educated guesswork, too.

Social Media 216

Social Media How To Survey Analytics 216

Jon Loomer

OCTOBER 2, 2023

Of course, that doesn’t mean that these numbers will match up with third-party reporting or Google Analytics. The post Compare Attribution Settings: Get the Most of Meta Conversion Data appeared first on Jon Loomer Digital. Click Conversions Make no mistake, click conversions are the most valuable. What other ways do you use it?

Conversation 170

Conversation Data Advertising Report 170

The Realtime Report

AUGUST 9, 2024

Essential Tools and Techniques for Businesses to use Real-Time Data In today’s fast-paced business environment, leveraging real-time data has become crucial for making informed decisions and staying competitive. Here are essential tools and techniques that businesses can use to harness the power of real-time data effectively.

Data 91

Data Tools Analytics Microsoft 91

Webbiquity SMM

JULY 23, 2024

AI tools can analyze vast amounts of data quickly. One common challenge is the vast amount of data marketers must sift through to understand their audience. Moreover, AI-powered analytics can predict trends, helping companies stay ahead of the curve. This is where AI comes in. AI simplifies this.

B2B 213

B2B Strategy Hubspot Marketing 213

Jon Loomer

OCTOBER 14, 2021

In this post, you will learn what URL parameters are, how to set them up (including a dynamic method), and how to use that information in Google Analytics. I could use Google Analytics (or another analytics tool) to see some details about this particular visit. Campaign Data in Google Analytics. Things to Consider.

URL 210

URL Facebook How To Analytics 210

Webbiquity SMM

OCTOBER 17, 2023

The economy (16%) and analytics (12%) trail considerably at second and third. Among the most challenging tasks for social media managers are managing influencer marketing partnerships; sourcing user-generated content (UGC); producing videos; and tracking/reporting on analytics. The average social media manager in the U.S.

Research 283

Research Report Social Media CPM 283

Webbiquity SMM

NOVEMBER 15, 2022

Gaining a deeper understanding of analytics platforms (such as Google Analytics) and the metrics behind all your social media accounts enables to more accurately measure the effectiveness of your marketing strategies and retarget your focus on certain platforms.

Social Media Management 253

Social Media Management Skills Social Media Metrics 253

Jon Loomer

MARCH 21, 2022

If possible, start with ranked events, as data is more likely to be complete. URL Parameters and Google Analytics. I’ve written before about how to use URL parameters and Google Analytics to check your results. And then, you can check the traffic that comes from people arriving from that link within Google Analytics.

URL 197

URL Facebook How To Analytics 197

The Realtime Report

FEBRUARY 6, 2020

Too many businesses and even professional marketers launch campaigns without even thinking about data. Which is crazy because we now have more tools than ever to help us track data and monitor trends to develop more effective campaigns.

Tips 233

Tips Marketing Resources Campaign 233

Oktopost

DECEMBER 22, 2024

Todays B2B marketers are tasked with delivering clear and measurable ROI from their social media initiatives, so unlocking the power of data has never been more important. Simplify reporting for stakeholders: Leverage data visualization tools to effectively communicate social KPIs to the broader organization and executive team.

Social Media 118

Social Media API B2B Metrics 118