PR and Wikipedia – let’s push for a better relationship

Danny WhatMough

So the CIPR and PRCA have both made efforts over the last few months to engage with Wikimedia and begin to develop a series of guidelines to help the industry. The consultation process is on a Wiki on the Wikimedia site and the initial phase will end this Sunday. pr chief advocate CIPR david gerard encyclopaedia escalation procedures philip sheldrake pr agencies pr industry pr professionals prca prs steering committee wikimedia wikipedia

Wikipedia Registers 11 New Domain Names

Bill Hartzer

We know that this was registered by Wikimedia Foundation, based on a recent check of the whois: The list of domain names is rather interesting–including names related to voyages, compass, holiday, destinations, and paths. But the others are interesting, which might indicated that the Wikimedia Foundation is going to branch out into other areas? Wikipedia , the free encyclopedia that anyone can edit, has just registered 11 new domain names in the past 24 hours.


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New Study shows the Surprising Power of Wikipedia in Science

The Realtime Report

A new MIT working paper released and featured on Wikimedia Monthly Research Showcase demonstrates the surprising scientific power of Wikipedia. YouTube with Wikimedia Monthly Research Showcase streamed on YouTube the morning of Wednesday, September 20. New Study shows the Surprising Power of Wikipedia in Science. It’s perhaps the greatest scientific repository that you’ve never considered.

2020: The Year Data Saved The World

Waxing UnLyrical

Image: HCFM Communicate via Wikimedia Commons , CC BY-SA 4.0. How you think 2020 will be remembered? I think it will be as The Year Data Saved The World.

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Tuesday Roundup: Dance Like A Chicken

Waxing UnLyrical

Image: Michael Gäbler [ CC-BY-3.0 ], via Wikimedia Commons. If you thought that the Chicken Dance was reserved solely for county fairs and wedding receptions, think again. Today’s National Dance Like a Chicken Day. Amazingly enough, our fine feathered friends have more to do with social media then you may think. Here are five articles from around the web that offer something to dance and squawk about. The Chicken and the Egg Social Media Conundrum.

Your Step-by-Step Guide for Running a Social Media Audit

Social Media Strategies Summit

In our experience, it can help to think of this in terms of the marketing funnel: Image source: BronHiggs, CC BY-SA 4.0 , via Wikimedia Commons. Brands in the US are expected to shell out more than $56 billion on social media marketing in 2022.

Monday Roundup: Blogging Tips from Around the Interwebz

Waxing UnLyrical

Image: By Cortega9 (Own work) [ CC-BY-SA-3.0 ], via Wikimedia Commons. Happy Monday, everyone! There’s a ton of stuff going on, so here at WUL we’re taking a short break from “live” blogging this week. That doesn’t mean how we can provide value to you isn’t still on our minds… it is!

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Permission to Be Human

Waxing UnLyrical

Image: Comovnhuting , Princess Diana’s signature [Public domain], via Wikimedia Commons. Which moments in time are forever etched in your mind? Can you recall exactly where you were, what you were wearing, how you felt, how it changed your life in perhaps some infinitesimal but incredibly impactful way? Here are some of mine: 1. The day Princess Di died (she was buried two decades ago yesterday). I was at a play rehearsal, a pall of gloom over us all.

Friday Roundup: Customer Service

Waxing UnLyrical

Image: larryc (Smile) [ CC-BY-2.0 ], via Wikimedia Commons. TGIF, everyone! Today’s roundup focuses on one of the most important aspects of any business, customer service. When it’s good, it’s great; but when it’s bad, it can spell T-R-O-U-B-L-E for your company. Here are five posts looking at the importance of customer service (including its importance in public relations). What You Don’t Want Me Thinking When I Buy From You.

How Internal Storytelling Impacts Company Culture

Convince & Convert

Image via Wikimedia Commons. Image via Wikimedia Commons. The stories employees and executives tell internally are the most human leading indicators of organizational health and marketplace effectiveness—more so than the marketing stories we tell externally. And at some point, these will be the same because there is no sound wall between external and internal worlds.

Good Storylines Make For Great Fundraising

Waxing UnLyrical

Phillips Fox [Public domain], via Wikimedia Commons. G uest Post by Vipin Shri. Storytelling can be found in everything. Memories are made of stories. Good storylines imprint right into the minds of an audience, sometimes permanently. Image: E. That’s probably why the author of The Seven Basic Plots: Why We Tell Stories , Christopher Booker, argues that every story in film, literature, and mythology throughout time is based on one of seven great storylines.

A Visual Guide to Finding Free Images Online – [INFOGRAPHIC]

Your Escape From 9 to 5

Wikimedia Commons – Collection of over 26 million image files. Images are like coffee to website owners and bloggers on a winter morning. Free images are like free coffee; they can be great and at times do not hit the spot.

Four Ways Content Writers Can Change the World

Waxing UnLyrical

Image: Hownote via Wikimedia Commons, CC 3.0. I have long been a proponent of the power of language. From the time I wrote an essay in second grade that blew away half of the elementary school teaching staff, to what felt like thousands of rounds of high school debate, to my current job at the helm of a fast-growing stable of content writers, language has been an intimate part of my existence. I thrive on it and would perhaps die without it.

Why I Donated to WordPress Developers

Ari Herzog

For the third year in a row, I donated a little something to the Wikimedia Foundation as my way of saying thanks for developing Wikipedia which I frequently link and cite in these blog posts. I also donated small micro-payments to an assortment of WordPress plugin developers who enable this blog to be seen by all and increase our sociability. Those developers who made it easy for me to find their donation button or page received my holiday cheer.

The Long and the Short of It: What PR Can Learn From Good Short Stories

Waxing UnLyrical

Image by Dave C from Evergreen, CO, USA (Stories) [ CC-BY-SA-2.0 ], via Wikimedia Commons. When I read yesterday’s Daily Tootzypop, I had to swallow a laugh. You see, it was titled “ In Celebration of Being Short ,” and began: “Long or short? That is my query, as I wiggle my way into my monolithic mound of bed pillows. Sounds kinky, huh?…”

How to Reach 100,000 New Twitter Followers


Flock of birds from Wikimedia Commons. Nest from Wikimedia Commons. To gain new Twitter followers you must build your reach. This means getting as many relevant and interested followers as possible. Reaching the 100,000 Twitter follower number is a common goal for many online marketers. How do you reach those magical 100,00 new Twitter followers and have the maximum number of relevant and engaged followers, rather than uninterested people or bot accounts that don’t pay attention?

How We Got a Link from The Huffington Post


By David Shankbone (Own work) [CC-BY-3.0 ([link] via Wikimedia Commons There are plenty of blogs that get links from HuffPo on a daily basis, but this was a first for us. This is how we got it. A couple weeks ago, I was browsing Reddit on my lunch break and saw a post that caught my attention. It was the perfect example of that legendary “Great Content” that SEOs love to talk about, and it was going fully viral.

15 Places to Find Free Images for Your Blog

Writtent Blog

The official Creative Commons website lets users search websites for free-to-use images from a variety of sources, including Google Images, Flickr and the Wikimedia Commons. Wikimedia Commons. While you can also find Wikimedia Commons’ images through Google or Creative Commons search, it’s an outstanding resource for a number of reasons. The ancient saying that a picture is worth 1000 words comes as no surprise to content marketers.

The 5 Commandments of How to Raise $1Million on Kickstarter

Waxing UnLyrical

Image by Heinrich-Böll-Stiftung (Flickr: Kick-Tipp) [ CC-BY-SA-2.0 ], via Wikimedia Commons. Guest post by Christopher Wallace. Let’s go back in time five years to 2007. You’ve got a great idea to build a watch with built-in Bluetooth, allowing you to control and access your phone or tablet from your wrist. Unfortunately, you’re a relatively broke hobby designer working a 9 to 5 IT job. How do you proceed? Call up your rich uncle and ask him to back you?

12 of the Best Guides and Sources for Free Stock Images

Webbiquity SMM

When you search on Every Stock Photo it pulls images from dozens of sources across the web”), and Wikimedia Commons. At the core of any successful blog is valuable content—helping readers solve a problem, increase their knowledge, work more effectively. But text alone isn’t enough; to really make a blog stand out, it needs to include compelling images as well. As noted on the CyberChimps blog , “a picture is worth a thousand words.

Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife

Waxing UnLyrical

Image: Jonas Bergsten [Public domain], via Wikimedia Commons. Imagine you’re at a party. And imagine you’re a people person (if you aren’t already). Image: UOregon Conference Services via Flickr, CC 2.o. Now imagine someone asks you the classic party get-to-know-you question: “What do you do?”. And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers. Then you ask them the same question.

Thursday Roundup: Twitter Tips

Waxing UnLyrical

Image: Pasquale D’Silva [Public domain], via Wikimedia Commons. Social media platforms will come and go; but I truly believe that if any recent platform has had a dramatic impact on how we communicate, it’s Twitter. And even if it “goes away” at some point, what it’s taught us about two- and multi-way communication, not to mention brevity, is remarkable.

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Does Too Much Technology Make Us Bored?

Waxing UnLyrical

Image by Emiichann (Own work) [Public domain], via Wikimedia Commons. Last week I had to take my MacBook Pro in to the Apple store. The screen’s been going blank at random intervals, and since it’s still under the protection plan, I decided to listen to my friends and get the pros to look at it. And in doing so, I experienced two very different attitudes to customer service, and technology, all in the same day.

3 Live Event Marketing Tips from Gucci’s Social Dominance at Oscars 2016

Talkwalker SM

Banner Image: From Wikimedia Commons and Twitter/LeahBergman. There are few annual events that can attract a mass audience like the Oscars. Social media hype around the ceremony was substantial with around 12.5 million uses of the hashtag #Oscars , proving that brands need to take advantage of this massive moment on television. It is a moment when film, fashion , and the arts collaborate for a night of entertainment.

5 PR Tips From 2013?s 17 Year Cicadas

Waxing UnLyrical

Image: Wikimedia Commons. The first time I experienced “cicada mania” was in 2004. We’d just moved to the East Coast and were getting used to living and working in the DC area. And in all the advice people had to give us about our Eastward move, somehow they forgot to tell us that every few years, we’d feel like extras on the set of a B-grade thriller from the 50s. At least, that’s how I felt when I opened my front door one summer’s day that year.

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Improve YouTube Adsense Revenue Part 1: Better Videos and Ads


Money image from Wikimedia Commons. Beyonce photo from Wikimedia commons. Alright everyone, it’s time to drop your cat videos (unless that’s your focus!) and get serious about using YouTube to generate and increase your YouTube Adsense revenue. There are only a handful of people making serious money on YouTube, and you can be one of them if you work hard at it.

Business Lessons Learned From a Speaking Gig Gone Bad

Waxing UnLyrical

Image: Wikimedia Commons ( public domain ). Nine days from today, I won’t be getting dropped off at Dulles Airport, waiting in line to get through security, or boarding an airplane to fly to Egypt. Walk like an Egyptian… not. It’s not of my own volition that I won’t be doing any of these things. Rather, it’s because a speaking engagement that came my way several months ago disappeared rather abruptly.

Open Community Case Study – American Library Association


The new container: iPad, photo by FHKE (Wikimedia Commons). This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. If you have a case study to share, from the angle of any of the “big ideas” in our little book, please contact us.

NEVER Feed the Trolls

Janet Fouts

Here’s a definition on Wikimedia of a troll war. There’s a saying in social media that goes something like this “You know you’ve “arrived&# when you’ve got trolls commenting on your work&#. It’s true, the more connections you have on social media networks the more likely someone will disagree with you. Now, just disagreeing doesn’t make somebody a troll though. Trolls are a special breed.

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Your 16-Point Content Publishing Checklist

Convince & Convert

If you don’t have a designer to work with, look at free stock sites like Wikimedia Commons or Unsplash. I love checklists. They break down very detailed processes into actionable, step-by-step items. I try to create them for every recurring project I do so I don’t miss a beat when the task comes around again. The same goes for publishing content. With so many moving parts that take place even before you press “Publish,” a checklist can seriously come in handy.

Strategy for your Next Twitter Promoted Ad Campaign


Audience image from Wikimedia Commons. If you’re familiar with Facebook ads, or Google ads, or any other platforms ad network, and you think you’re ready for Twitter promoted ads …think again. Twitter is a very unique social media platform and needs to be approached as one. This is due to a couple of points: Twitter is an unfiltered feed of everyone you follow, not the algorithm arranged view that Facebook has.

Open Community Case Study – Empowering the Periphery


The new container: iPad, photo by FHKE (Wikimedia Commons). This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. If you have a case study to share, from the angle of any of the “big ideas” in our little book, please contact us.

How to Establish a Pinterest Marketing Strategy in 9 Easy Steps (With Pictures)


Feature image from Wikimedia Commons. Your business just opened a Pinterest business account and you’re wondering how to establish a Pinterest marketing strategy…that’s why you clicked on my very descriptive headline! Pinterest is a very different social media platform when compared to Twitter, with minor similarities to Facebook. If you think you can cut and paste your Facebook strategy though, you’re going to fail.

How to Set Up a YouTube Remarketing Campaign in Google Adwords


YouTube logo from Wikimedia Commons. We recently spoke about Twitter Remarketing here on the Devumi blog, but to keep things fair for all those video marketers out there I am also going to cover YouTube Remarketing so that your videos, and video marketing, can help your end goal of increasing conversions and spreading your brand message to the right people. Setting up a YouTube Remarketing Campaign. What is remarketing?

Where to Find Free Images Online


Wikimedia Commons. Wikimedia Commons has almost 25 million freely usable media files. In a perfect world, we could all take amazing photos, edit them scrupulously, and somehow manage to have enough props and stylish flair to snap the exact image you need to illustrate your post. In the real world, we have access to other talented people who do that instead!

Twitter Remarketing: Stay on the Mind of your Important Fans


Marketing image from Commons Wikimedia. Twitter has announced an exciting new way to promote to relevant users only when you use Promoted tweets , Twitter ads or Twitter lead generation cards. It’s called Twitter Remarketing , and it can help you target the users who are actually interested in your company. I’ll explain how Twitter Remarketing works, how to do it, and do some explaining of the thoughts behind it. What is the point of Twitter Remarketing?

10 SEO Techniques to Increase YouTube Rankings


Check out this excellent playlist from Conan O’Brien where he puts his spin on the YouTube video game phenomenon: YouTube logo from Wikimedia Commons. YouTube is the number one, all-time, undisputed, online video sharing Champion. Vimeo has its following, but YouTube is Number 1. A big aspect of why YouTube is so popular is because it is also an exceptional search engine , the second most popular in the world.

Pinterest Promoted Pins Are Now Available to Everyone


Pinterest shark from Wikimedia Commons. Pinterest Promoted Pins have been around for quite a few months now. I first wrote about them back in October. At that time, Pinerest promoted pins were made available to a select group of brands. Pinterest has now revealed that all users, even private individuals, can now use Pinterest Promoted Pins for whatever they choose. Gear up, Etsy lovers! This opens up whole new avenues for generating leads, clicks, and revenue on Pinterest.

New Instagram Ad Analytics Tools Introduced: Insta-ads


As promised, my favorite photo on Instagram from the past week by @DALeast : Header image from Commons Wikimedia. There’s no questioning the fact that Instagram has lots of uses for social media marketers. It’s easy to share interesting photos with Instagram users and create a community of brand loyalists simply from pushing the button on the top of your camera. Or, more likely, the button on the front of your phone!

Social Media and In Store Sales: The Value of Social for Brick and Mortar Stores


Cash register from Wikimedia Commons. I was recently tasked by another social media blog to look at the Twitter account of Dunkin’ Donuts. I worked through it by looking at their Twitter account, checking connections between social and web profiles, reading tweets, and viewing images from them and their fans. Then it hit me: I really wanted a donut from Dunkin.