Social Media Today

SEPTEMBER 18, 2021

As online shopping soars, new data shows today’s consumers want brands to create more authentic and personalized commerce experiences for them.

UGC 218

UGC Loyalty Survey Brands 218

Sherrilynne Starkie

JUNE 23, 2025

Build a Real Community Follower counts are nice, but loyalty is better. I’ve found they’re also handy for adding human-readable context to a post. They act like social punctuation—#instantawareness, if you will. The best social media experts treat their followers like humans, not metrics.

Social Media 221

Social Media Meme Hashtag Metrics 221

Sherrilynne Starkie

MAY 5, 2025

It’s one of the simplest and most powerful ways to create loyalty. It turns a one-sided post into a conversation. It shows your audience there’s a real human behind the brand—someone listening, acknowledging, and responding. I’ve seen it firsthand. Their following isn’t huge, but their conversion rate is impressive.

Comments 195

Comments Social Media Social Media Management Loyalty 195

Audiense

JUNE 11, 2025

How Hailey Bieber built Rhode into a $1B brand in 3 years through strategic audience building, viral marketing, and cult-like customer loyalty.

Loyalty 105

Loyalty Brands Marketing Analysis 105

Convince & Convert

NOVEMBER 22, 2024

Higher engagement, more brand loyalty, and a spike in sales. This level of specificity has earned Apple loyalty among creative professionals worldwide, cementing its place as the go-to brand in that space. Each group gets personalized ads, emails, and social media engagement that speaks directly to their running style and goals.

Marketing 146

Marketing Apple Loyalty Authentication 146

Oktopost

SEPTEMBER 12, 2024

Why focusing on audience empathy and value is the key to becoming a “favorite follow” : Explore how empathy-driven marketing, centered on solving real audience problems, builds deeper connections and brand loyalty through relevant, meaningful content.

B2B 152

B2B Loyalty Apple Buy 152

Webbiquity SMM

JULY 23, 2024

With AI, your marketing efforts become more than just campaigns; they evolve into a continuous dialogue with your audience, fostering loyalty and driving growth. As your business looks to the future, consider how AI can not only meet the current needs but also anticipate and adapt to upcoming challenges and opportunities.

B2B 234

B2B Strategy Hubspot Marketing 234

Webbiquity SMM

AUGUST 26, 2024

Through its algorithms and data analysis, AI can reshape the image of brands among its customers, driving both sales and loyalty. The truth of today is, AI as a force behind social media marketing—much like any other marketing—has transformative potential.

Social Media 207

Social Media Sentiment Marketing Analysis 207

Sprout Social

JANUARY 24, 2025

This fosters loyalty and trust. By understanding and addressing the unique needs and preferences of their customers, Marks & Spencer is building lasting relationships that foster loyalty and trust. This responsiveness builds loyalty and enhances their reputation. Within minutes, they receive a helpful, personalised response.

Trends 105

Trends Social Media Loyalty Authentication 105

Sprout Social

AUGUST 30, 2024

Retain more customers and increase loyalty Recent research on modern customer service highlights how speedy and comprehensive care translates into retention and loyalty. Food for thought: 63% of consumers agree that the quality of social customer support significantly influences their loyalty to a brand they provide.

Knowledge Base 127

Knowledge Base Forums Loyalty Issues 127

Social Media Today

JULY 9, 2025

YouTube’s also launching new channel membership loyalty badges to celebrate ten years of member tenure. Up until now, channel memberships loyalty badges capped at five years, which is no longer sufficient for tenured creators in their dedicated members.” Finally, YouTube’s adding pull-to-refresh functionality on Channel pages.

Authentication 124

Authentication YouTube Press Release Data 124

Sprout Social

JULY 24, 2024

This lets you put together targeted retention strategies that ultimately boost loyalty. This makes it an excellent measure of customer loyalty and brand advocacy. CES is also 40% more accurate than CSAT at predicting customer loyalty. In other words, it helps you measure your customer loyalty.

Metrics 116

Metrics Engagement List Survey 116

Webbiquity SMM

JANUARY 21, 2021

Search, social media, and online journeys can now be combined to connect different aspects of a person’s behavior with their purchasing habits, attitudes, peer influences, and brand loyalty. They have the potential to build durable brand loyalty through the use of personalized, relevant, authoritative, credible, reliable, and fresh content.

Campaign 267

Campaign Social Media Loyalty Marketing 267

Webbiquity SMM

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. Personalized marketing allows brands to increase brand loyalty and build lasting relationships with their customers.

B2B 297

B2B Examples Company Instagram 297

Ignite Social Media

MAY 21, 2025

If youre not engaging with your audience, answering their questions, and showing up in the comments, youre leaving brand trust, loyalty, and revenue on the table. Its not just about replying to comments, its about building relationships, resolving customer issues, fostering loyalty, and increasing brand awareness. Participate.

Communities 78

Communities Loyalty FeedBurner MySpace 78

Convince & Convert

JUNE 26, 2025

Customer Loyalty and Personalization Become Further Entwined We all appreciate the experience of our local hang-out spot, the place where everyone knows your name. That’s the kind of personal touch that keeps you coming back. What’s Next for Data-Driven Personalization?

Privacy 81

Privacy Data Loyalty Survey 81

The Realtime Report

NOVEMBER 27, 2024

By incorporating these AR features, e-commerce platforms are not just selling products; they offer memorable, interactive experiences that drive customer satisfaction and loyalty. Top Use Cases of Augmented Reality in E-Commerce Virtual Try-Ons One of the most popular AR applications in e-commerce is virtual try-ons.

Retail 203

Retail Automotive Applications Products 203

Sprout Social

MAY 22, 2025

This doesnt just strengthen loyalty. By handling the routine requests, AI gives your team more time to create those human moments that drive connection and loyalty. It opens the door to new customer acquisition and deeper, more human connections. But its not changing the fact that people want to feel heard, understood and valued.

Engagement 104

Engagement Embedding Loyalty Team 104

Audiense

DECEMBER 11, 2022

It's the season of giving! At this time of year, brands come out in force to show us their values in the form of a Christmas TV advertisement. For example, British retailer John Lewis used their 2022 Christmas TV spot to raise awareness for children in care, with an ad created in partnership with Action for Children and Who Cares? Scotland.

Loyalty 148

Loyalty Activities Brands Retail 148

Sprout Social

JULY 31, 2024

FRT is just one piece of your customer service puzzle First response time is a critical KPI for customer success and can influence customer satisfaction and loyalty to your brand. By tracking FRT, training your team and setting improvement goals, customer service teams can significantly enhance FRT to keep customers happy.

Knowledge Base 130

Knowledge Base How To Training Team 130

Oktopost

AUGUST 21, 2024

Authentic UGC serves as social proof that your brand delivers on its promises and creates quality products that inspire loyalty. Showing appreciation for your customers’ content, showcasing it on your social media feed, and staying engaged with your audience will inspire loyalty and enthusiasm that can’t be bought.

UGC 106

UGC B2B How To Authentication 106

Social Media Strategies Summit

AUGUST 11, 2022

According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. 46% will remain loyal even after a negative experience.

Examples 246

Examples Communities Brands Forums 246

Social Media Strategies Summit

APRIL 15, 2021

An engaging rewards or loyalty program with a place for customers to interact with each other could also be considered as a brand community. Or it could be a full-fledged loyalty program where they get rewards for completing different actions. Loyalty Program. Want to know the best part? Image via Sephora.

Communities 229

Communities Process Brands How To 229

Sprout Social

SEPTEMBER 24, 2024

Longer partnerships matter—they build trust through repeated engagement, leading to deeper audience loyalty and more sustained sales growth than one-off posts. Partner with creators to show advanced use cases and boost loyalty. Fostering deeper brand loyalty drives retention, advocacy and long-term relationships with your audience.

Template 98

Template Templates Influencer Strategy 98

Social Media Strategies Summit

JUNE 11, 2025

When done well, this stage builds loyalty and turns happy customers into advocates who spread the word for you. Exclusive Offers or Loyalty Rewards Announcements Use social media to reward repeat customers with early access or special perks. This encourages advocacy and makes people feel recognized.

Real Estate 165

Real Estate Content UGC Comparison 165

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. Trust = builds customer loyalty. Is Reddit a good platform for marketing? Reddit is… interesting.

Reddit 97

Reddit Tips HootSuite Marketing 97

Sprout Social

OCTOBER 22, 2024

Brands are beginning to understand that keeping up with a lightning pace trend culture is not the key to their lasting loyalty, and Gen Z consumers want a break from being chronically online too (kind of). That is the key to building trust and loyalty. The hype is due in large part to the brand’s social presence.

Social Media 96

Social Media Brands Survey Trends 96

Sprout Social

APRIL 21, 2025

Brands can tap the power of these creators highly engaged, niche audiences to increase awareness and loyalty. This can boost loyalty over time, turning your audience into brand advocates. By listening to and engaging with niche communities, brands can also stay culturally relevant and keep a pulse on their audience.

Communities 101

Communities Brands Reddit Travel 101

Sprout Social

JANUARY 15, 2025

The social landscape is unpredictable, and its important to leverage different channelsincluding SEO, content marketing, loyalty programs and brand communities. Listening will reveal audience insights that inform how you allocate your budget and resources, helping you do more with less and improve ROI. Instead, invest where it counts.

Brands 124

Brands Influencer Hosting YouTube 124

Social Media Today

JULY 26, 2021

What is Pinterest and how can you use it to supercharge your site traffic, create brand loyalty and drive sales? We've got the guide for you. Get started today.

Organization 178

Organization Loyalty Marketing Sites 178

Social Media Today

JULY 9, 2025

Indeed, Snapchat says that 400 million Snapchatters use Snap Map monthly, and this new activation could help to build brand loyalty, and drive real-world foot traffic via this display. It could be a valuable offering, a more high-end one, aimed at bigger brands, but a valuable connector for those trying to reach younger shoppers.

Types 125

Types Press Release Wikimedia Policies 125

Social Media Today

NOVEMBER 7, 2022

You work hard to grow your account and earn loyalty. Discover the value of effective social media responses.

Social Media 173

Social Media Loyalty 173

Social Media Strategies Summit

AUGUST 26, 2022

Boost Customer Loyalty and Lifetime Value. A commonly overlooked benefit of a well-developed content marketing strategy is its potential to drive customer loyalty. If your objective is to drive loyalty through content, you have to guarantee that the topics you select gear towards delivering existing clients with value.

Loyalty 246

Loyalty Software Publishing Products 246

Ignite Social Media

JUNE 4, 2025

What we’ve learned from our most successful client campaigns is that brands that treat summer like any other quarter miss massive opportunities for engagement, brand loyalty, and, yes, revenue growth. Consistency in tone and visual storytelling can build strong seasonal brand loyalty. Ready to Dominate Summer Social Media?

Social Media 78

Social Media Tourism Travel How To 78

Sprout Social

SEPTEMBER 10, 2024

Our care team can now quickly address customer inquiries and feedback, enhancing customer satisfaction and loyalty…Response time has been cut in half since switching over to Sprout,” said Josh Martin, Director, Social Media & Brand Engagement.

Widget 123

Widget Sentiment API Team 123

Sprout Social

NOVEMBER 4, 2024

By tapping into these key trends—leveraging influencers, creating engaging organic content, and prioritizing quick, responsive customer care—you can enhance your brand’s visibility and strengthen customer loyalty. Make the most of this time to drive meaningful connections that extend beyond the holidays.

Influencer 120

Influencer Social Media Survey Social Networking 120