New Report Looks at Creator Loyalty on YouTube, and What it Means for Marketers
Social Media Today
MAY 25, 2021
A new report from Tubular Labs looks at creator loyalty on YouTube, and which genres see more viewer retention on average
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The Key To Increasing Your Social Media Management Rates (And Brand Loyalty)
Social Media Today
OCTOBER 31, 2022
Social media isn’t really about the posts - it’s about connections
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4 Tactics to Influence Brand Loyalty through Social Media
Ignite Social Media
AUGUST 8, 2016
A dog is known, not only as man’s best friend, but for its enduring loyalty. When we, as consumers, feel understood and cared for, a similar reaction occurs, resulting in our own loyalty to the brands that we feel really speak to us, and our wants and needs. It’s a lot easier, however, to understand why we’re loyal to the brands we choose, than it is to understand, as a brand, how to evoke that loyalty from your audience.
YouTube Launches Text Markup Options in Video Descriptions, New Loyalty Badge Options
Social Media Today
JULY 20, 2022
A new way to make your videos stand out, and to reward long-term subscribers
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Presentation: The Power of Loyalty in Social Media
Dave Fleet
JUNE 4, 2014
In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty. There is a significant opportunity to drive post-purchase loyalty, advocacy and re-purchase through social media. The potential for ROI through loyalty is significant and the opportunity is present, as responsibility for functions that drive loyalty are increasingly falling to the CMO.
Survey Reveals That UGC Can Drive Improved Trust and Loyalty for eCommerce Brands
Social Media Today
SEPTEMBER 18, 2021
As online shopping soars, new data shows today’s consumers want brands to create more authentic and personalized commerce experiences for them
5 Ways To Reward Customer Loyalty
The Realtime Report
APRIL 24, 2019
5 Ways To Reward Customer Loyalty. On that note, you’re going to find five ideas for rewarding customer loyalty in the below article. An idea to consider when it comes to rewarding customer loyalty is giving out branded gifts. Try a Loyalty Program Another suggestion would be to launch a loyalty program which is a common move amongst businesses. However, when launching a loyalty program, it’s crucial that you focus on the things that will interest your audience.
Content for the Customer Journey – Phase V: Loyalty & Advocacy
Ignite Social Media
APRIL 23, 2019
Loyalty & Advocacy Content for the Customer Journey. The post Content for the Customer Journey – Phase V: Loyalty & Advocacy appeared first on Ignite Social Media Agency. You’ve found your target audience, they’ve considered your product, and you’ve gotten that all-important conversion. Now what? The next stage in the customer journey is what we like to call the advocacy content phase.
Meta Publishes New Report on the Importance of Building Brand Loyalty in Online Marketing
Social Media Today
JUNE 16, 2022
The report looks at how consumer expectations are changing, and how brands can better align with expectations
Presentation: The Power of Loyalty in Social Media
Dave Fleet
JUNE 4, 2014
In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty. There is a significant opportunity to drive post-purchase loyalty, advocacy and re-purchase through social media. The potential for ROI through loyalty is significant and the opportunity is present, as responsibility for functions that drive loyalty are increasingly falling to the CMO.
7 Customer Loyalty Lessons from Lady Gaga
Convince & Convert
MAY 1, 2013
She did so by engendering immense loyalty from her fans through her music, her message, and the community she has built around them. To anyone in the business community, this sounds like a classic case of loyalty marketing and customer cultivation. Here are seven lessons for building this kind of loyalty in any organization (and they don’t include wearing a meat dress): Focus on Your One Percenters. Lady Gaga image via BigStockPhoto.com.
3 Ways Mobile Apps Can Reward Customer Loyalty
The Realtime Report
SEPTEMBER 3, 2012
Loyalty apps reward your customers for returning to, and spreading the word about, your online business. Though the phrase is a product of the ever-growing web lexicon, most people are actually pretty familiar with “loyalty apps.”. These are examples of loyalty apps. Loyalty apps don’t just stop with members-only discounts, however. Here are the three ways apps are getting more creative about offering ways to build loyalty for your brand: 1.
Winning Customer Love: How Small Businesses Earn Loyalty [Infographic]
Social Media Today
SEPTEMBER 6, 2022
Some key tips to help build your brand, and establish a stronger customer community
The New Kind of Customer Loyalty Your Company Needs
Convince & Convert
APRIL 6, 2016
In order to stay competitive in the era of experience loyalty, brands must restructure their strategies and make local customer engagement a priority. Customer Experience brand loyalty customer engagement customer experience customer loyalty marketing strategy personalizationImage via Unsplash. It has been predicted that by 2020, price and product will no longer represent a brand’s biggest advantage for standing out in a crowded marketplace.
Recommendations have nothing to do with loyalty!
Direct Marketing Observations
MAY 25, 2011
What does that have to do with loyalty and recommendations ? I may recommend you because of customer service, but loyalty has nothing to do with it. It means and it has meant for quite some time, that loyalty can be bought and our “likes’, our follows and “friendships&# can go to the highest bidder. Just saying that out loud sounds crazy but check this out. So let’s get this straight.
Facebook Provides Tips to Help Brands Increase Customer Loyalty [Infographic]
Social Media Today
FEBRUARY 2, 2021
Facebook has provided some new tips on how brands can increase customer loyalty, by applying common relationship advice
How to build brand loyalty that lasts
Sprout Social
OCTOBER 23, 2019
Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. What is brand loyalty and why is it important? When people strongly favor a particular brand over all the others, that’s brand loyalty. Noteworthy reasons for claiming brand loyalty included great deals, sales and above and beyond customer service. The long-term impact of brand loyalty.
Bonus Episode: Consumer Habits That Will Affect Your Business & Why Brand Loyalty Is Changing
Amy Porterfield
APRIL 8, 2022
Consumer Habits That Will Affect Your Business & Why Brand Loyalty Is Changing with Phillip Stutts Consumerism is changing quickly – here’s what you need to know.
Earning Loyalty Points
Twist Image
JUNE 14, 2012
When most people think of earning loyalty points, they think of their loyalty cards. The brands behind these loyalty programs are capturing tons of valuable data in what is perceived as a fair trade. What if we looked earning loyalty points differently? What if loyalty was less about how much a consumer buys, but the bigger win is that the brand earns loyalty points for doing the right thing for the consumer? Buying loyalty. loyalty.
Building Loyalty Beyond Reason
Twist Image
MAY 22, 2012
This combination of customer data captured at the business level and people self-identifying themselves in spaces like Facebook , Twitter , YouTube and Pinterest creates the perfect storm for brands to leverage the power of social commerce and the value of a strong loyalty program. Making The Loyalty Leap. What I saw in the marketplace was that all of the concepts we bring forward in the loyalty game. loyalty. loyalty marketing. loyalty program.
Using UGC to Increase Brand Loyalty [Infographic]
Social Media Today
NOVEMBER 20, 2019
Boosting brand loyalty is key to maximizing your opportunities - here are some tips on how to boost brand loyalty in online shopping
Retaining Customers in the Age of Dying Brand Loyalty
Meltwater
DECEMBER 6, 2016
You’ve probably heard that it’s cheaper to keep a current customer than to acquire a… Read More.
6 Types of Customer Loyalty Programs to Help Grow Your Small Business [Infographic]
Social Media Today
SEPTEMBER 15, 2022
Winning new business is key, but retaining customers can be even more valuable in the long run
Social media loyalty: me like you long time (but me hard to get)
Mindjumpers
JANUARY 3, 2011
This post is not about movies but about “the loyalty&# of fans, followers and all those other labels we give to people on social media. If the company’s figures are more or less correct one can see the great challenges that a brand faces on, amongst others, social media: how do you earn and maintain the loyalty of people in the enormously competitive world of “new” media? The tough part: getting the trust and keeping the loyalty.
Building Loyalty In Social Media
Social Media Network Marketing
FEBRUARY 24, 2015
Acquisition, Retention, And Building Loyalty In Social Media I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at: [link] Do join me
Customer Loyalty? No! Monster Loyalty? Yes!
Twist Image
AUGUST 18, 2013
She''s a master at understanding, talking about, writing about and teaching about customer loyalty. Most recently, she published a new book, Monster Loyalty - How Lady Gaga Turns Followers into Fanatics. customer loyalty. monster loyalty. Episode #371 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It feels like I have known Jackie Huba forever.
WWDYD? How Dennis Yu Emulates Religious Figures to Build Followers and Loyalty
Stay N' Alive
MARCH 29, 2017
How Dennis Yu Emulates Religious Figures to Build Followers and Loyalty appeared first on Stay N Alive. Digital Marketing Featured Social Media Marketing build followers dennis yu grow audience influence influencer marketing loyaltyOne of my personal best friends and most admired heroes in the marketing world is Dennis Yu. I’m a bit of an introvert, but when he visits he’s one of the few I always always try to find time, have lunch, and share knowledge with.
Loyalty Is Not Just About The Data
Twist Image
SEPTEMBER 14, 2012
Are the right people in the room when you talk about building loyalty? After speaking at the 2012 Colloquy Loyalty Summit in Rancho Palos Verdes, California yesterday (the Terranea Resort is one of the beautiful places I have ever spoken), I found myself wondering if brands aren't shortchanging themselves on their loyalty programs, and where they reside within the organization? Loyalty is not just about the data that one collects. Does that feel like loyalty?
TED And The Art of Loyalty
Twist Image
APRIL 8, 2014
There is an ongoing debate about just how loyal consumers can (and should) be in such a fragmented world, but I''m here to tell you that loyalty is alive and well. Real loyalty (the stuff that transcends data sets, points accumulation and redemption strategies) is the stuff of legend. What if a brand was able to create such a sense of loyalty, that the urgency with which the consumer responds to an email is similar to the "time to device" reality outlined above?
Snapchat Publishes New Research on Gen Z Brand Discovery and Loyalty Behavior
Social Media Today
SEPTEMBER 20, 2019
Snapchat has published the findings from a new research report into Gen Z purchase behavior and brand expectations
Social Ad Targeting to Address the Customer Journey – Phase IV : Loyalty Targeting
Ignite Social Media
MAY 6, 2019
The loyalty phase of the customer journey keeps your best customers coming back for more. Building your audiences: It’s important to employ a few pieces of technology into audience targeting during the loyalty phase. With the pixel in place and firing correctly, you can create custom loyalty audiences and market to them accordingly. Using your audiences: To get the most of audiences during the loyalty phase, use objectives such as reach and website conversion.
Going Beyond Loyalty Programs: 7 Ways to Create More Loyal Customers
Pixlee
JANUARY 28, 2021
But building that loyalty is increasingly difficult in modern times. Given that, what can brands do to boost that loyalty? It is clear that building exceptional customer service is one of the best ways to build loyalty from your customers. .
How to Use Your CEO’s Twitter Account to Build Brand Loyalty
Convince & Convert
SEPTEMBER 11, 2015
From Brand Awareness to Brand Loyalty, One Tweet at a Time. The same BrandFog study found the brand awareness established by executive visibility “builds greater trust , brand loyalty, and purchase intent.” Filling Up a Twitter Feed While Maintaining Brand Loyalty. Brand Loyalty and Executive Engagement Start With Training. You also need to ensure your mentors structure their training around the brand awareness, loyalty, and positioning that each tweet helps produce.
Acquisition, Retention, And Building Loyalty In Social Media
Social Media Network Marketing
FEBRUARY 5, 2016
Acquisition, Retention, And Building Loyalty In Social Media
How to Win Millennials' Brand Loyalty
Pixlee
DECEMBER 1, 2016
Many brands focus on attracting Millennial customers but are finding it difficult to win over Millennial brand loyalty. What is brand loyalty and why is it important? Brand Loyalty Definition. Brand loyalty is the tendency of consumers to continuously purchase one brand’s products over another. Building brand loyalty is incredibly important for increasing the number of repeat purchases and lifetime value.
Reviewing Fierce Loyalty
Jeff Esposito
NOVEMBER 19, 2012
A while back I saw an update or email from the Community Roundtable mentioning an open Q&A with Sarah Robinson on her now book Fierce Loyalty. Book Review Community Building Social Business social media Community building Fierce Loyalty Review of Fierce Loyalty Sarah RobinsonWhile the topic sounded interesting, I could not make the chat (damn conflicts) and picked up a copy of the book.
How One Digital Marketing Company Is Changing The Customer Loyalty Game
Forbes Social Media
MARCH 3, 2021
For years, companies of all sizes relied on social media platforms, cookies, and third-party databases to learn more about their customers and their preferences.
AXA Case Study: Driving Brand Loyalty and Customer Retention for Insurance Brands with Social Listening
Digimind
JUNE 11, 2019
The post AXA Case Study: Driving Brand Loyalty and Customer Retention for Insurance Brands with Social Listening appeared first on Digimind Blog. While the growth of insurance weakens globally, APAC continues to be the fastest growing insurance market in the world. As the appetite for insurance products stays strong in emerging markets, insurance companies in APAC are wasting no time to expand their customer base.
Using Social Media in a Loyalty Campaign | Shuaism
Josh S Peters
DECEMBER 4, 2009
Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in a Loyalty Campaign Using Social Media in a Loyalty Campaign Written on December 4, 2009 by Josh Peters in Social Media 2 Comments - Leave a comment! Using social media in a loyalty campaign is a great way to interact with your loyal customers and build exclusive value for them. Depends on how your loyalty program is setup.
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