Dave Fleet

MARCH 1, 2014

This early focus on relationships, reputation and engagement led social media to naturally lean towards driving loyalty and affinity with brands over time. Early social media activities focused more on two areas of the funnel – consideration and – critically – loyalty/advocacy. Source: adamhcohen.com.

Communities 410

Communities Marketing Loyalty Social Media 410

Social Media Today

SEPTEMBER 18, 2021

As online shopping soars, new data shows today’s consumers want brands to create more authentic and personalized commerce experiences for them.

UGC 218

UGC Loyalty Survey Brands 218

Convince & Convert

NOVEMBER 22, 2024

Higher engagement, more brand loyalty, and a spike in sales. This level of specificity has earned Apple loyalty among creative professionals worldwide, cementing its place as the go-to brand in that space. Each group gets personalized ads, emails, and social media engagement that speaks directly to their running style and goals.

Marketing 141

Marketing Apple Loyalty Authentication 141

Social Media Today

JULY 20, 2022

A new way to make your videos stand out, and to reward long-term subscribers.

Badge 192

Badge Loyalty Video YouTube 192

Oktopost

SEPTEMBER 12, 2024

Why focusing on audience empathy and value is the key to becoming a “favorite follow” : Explore how empathy-driven marketing, centered on solving real audience problems, builds deeper connections and brand loyalty through relevant, meaningful content.

B2B 152

B2B Loyalty Apple Buy 152

Webbiquity SMM

JULY 23, 2024

With AI, your marketing efforts become more than just campaigns; they evolve into a continuous dialogue with your audience, fostering loyalty and driving growth. As your business looks to the future, consider how AI can not only meet the current needs but also anticipate and adapt to upcoming challenges and opportunities.

B2B 220

B2B Strategy Hubspot Marketing 220

Sprout Social

JANUARY 24, 2025

This fosters loyalty and trust. By understanding and addressing the unique needs and preferences of their customers, Marks & Spencer is building lasting relationships that foster loyalty and trust. This responsiveness builds loyalty and enhances their reputation. Within minutes, they receive a helpful, personalised response.

Trends 103

Trends Social Media Loyalty Authentication 103

Sprout Social

AUGUST 30, 2024

Retain more customers and increase loyalty Recent research on modern customer service highlights how speedy and comprehensive care translates into retention and loyalty. Food for thought: 63% of consumers agree that the quality of social customer support significantly influences their loyalty to a brand they provide.

Knowledge Base 126

Knowledge Base Forums Loyalty Issues 126

Webbiquity SMM

AUGUST 26, 2024

Through its algorithms and data analysis, AI can reshape the image of brands among its customers, driving both sales and loyalty. The truth of today is, AI as a force behind social media marketing—much like any other marketing—has transformative potential.

Social Media 196

Social Media Sentiment Marketing Analysis 196

Sprout Social

JULY 24, 2024

This lets you put together targeted retention strategies that ultimately boost loyalty. This makes it an excellent measure of customer loyalty and brand advocacy. CES is also 40% more accurate than CSAT at predicting customer loyalty. In other words, it helps you measure your customer loyalty.

Metrics 115

Metrics Engagement List Survey 115

Webbiquity SMM

JANUARY 21, 2021

Search, social media, and online journeys can now be combined to connect different aspects of a person’s behavior with their purchasing habits, attitudes, peer influences, and brand loyalty. They have the potential to build durable brand loyalty through the use of personalized, relevant, authoritative, credible, reliable, and fresh content.

Campaign 264

Campaign Social Media Loyalty Marketing 264

Webbiquity SMM

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. Personalized marketing allows brands to increase brand loyalty and build lasting relationships with their customers.

B2B 288

B2B Examples Company Instagram 288

Convince & Convert

SEPTEMBER 19, 2024

Lessons learned from the personalized, customer-centric approach in B2C can help B2B brands connect with their audience, build long-term loyalty and a strong reputation. Despite these differences, B2B brands can learn from B2C brand strategy and marketing goals. Wrapping Up B2B and B2C marketing must differ in some important ways.

B2B 142

B2B Brands Marketing Reputation 142

The Realtime Report

NOVEMBER 27, 2024

By incorporating these AR features, e-commerce platforms are not just selling products; they offer memorable, interactive experiences that drive customer satisfaction and loyalty. Top Use Cases of Augmented Reality in E-Commerce Virtual Try-Ons One of the most popular AR applications in e-commerce is virtual try-ons.

Retail 203

Retail Automotive Applications Products 203

Audiense

DECEMBER 11, 2022

It's the season of giving! At this time of year, brands come out in force to show us their values in the form of a Christmas TV advertisement. For example, British retailer John Lewis used their 2022 Christmas TV spot to raise awareness for children in care, with an ad created in partnership with Action for Children and Who Cares? Scotland.

Loyalty 148

Loyalty Activities Brands Retail 148

Oktopost

AUGUST 21, 2024

Authentic UGC serves as social proof that your brand delivers on its promises and creates quality products that inspire loyalty. Showing appreciation for your customers’ content, showcasing it on your social media feed, and staying engaged with your audience will inspire loyalty and enthusiasm that can’t be bought.

UGC 106

UGC B2B How To Authentication 106

Social Media Strategies Summit

AUGUST 11, 2022

According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. 46% will remain loyal even after a negative experience.

Examples 240

Examples Communities Brands Forums 240

Sprout Social

SEPTEMBER 24, 2024

Longer partnerships matter—they build trust through repeated engagement, leading to deeper audience loyalty and more sustained sales growth than one-off posts. Partner with creators to show advanced use cases and boost loyalty. Fostering deeper brand loyalty drives retention, advocacy and long-term relationships with your audience.

Template 96

Template Templates Influencer Strategy 96

Sprout Social

JANUARY 21, 2025

Brand loyalty isnt built overnightit stems from great products, strong customer service, authentic values and sustained engagement. Community management on social media involves engaging audiences across networks and conversations to increase brand loyalty and grow authentic connections.

Organization 125

Organization Social Media UGC How To 125

Social Media Today

JULY 26, 2021

What is Pinterest and how can you use it to supercharge your site traffic, create brand loyalty and drive sales? We've got the guide for you. Get started today.

Organization 186

Organization Loyalty Marketing Sites 186

Social Media Today

NOVEMBER 7, 2022

You work hard to grow your account and earn loyalty. Discover the value of effective social media responses.

Social Media 182

Social Media Loyalty 182

Sprout Social

OCTOBER 22, 2024

Brands are beginning to understand that keeping up with a lightning pace trend culture is not the key to their lasting loyalty, and Gen Z consumers want a break from being chronically online too (kind of). That is the key to building trust and loyalty. The hype is due in large part to the brand’s social presence.

Social Media 95

Social Media Brands Survey Trends 95

Sprout Social

JANUARY 15, 2025

The social landscape is unpredictable, and its important to leverage different channelsincluding SEO, content marketing, loyalty programs and brand communities. Listening will reveal audience insights that inform how you allocate your budget and resources, helping you do more with less and improve ROI. Instead, invest where it counts.

Brands 123

Brands Influencer YouTube Hosting 123

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. Trust = builds customer loyalty. Is Reddit a good platform for marketing? Reddit is… interesting.

Reddit 95

Reddit Tips HootSuite Marketing 95

Sprout Social

NOVEMBER 4, 2024

By tapping into these key trends—leveraging influencers, creating engaging organic content, and prioritizing quick, responsive customer care—you can enhance your brand’s visibility and strengthen customer loyalty. Make the most of this time to drive meaningful connections that extend beyond the holidays.

Influencer 119

Influencer Social Media Survey Trends 119

Sprout Social

SEPTEMBER 10, 2024

Our care team can now quickly address customer inquiries and feedback, enhancing customer satisfaction and loyalty…Response time has been cut in half since switching over to Sprout,” said Josh Martin, Director, Social Media & Brand Engagement.

Widget 121

Widget Sentiment API Team 121

Sprout Social

SEPTEMBER 17, 2024

These environments are ideal for sharing feedback, generating ideas, and engaging in dialogue, all of which strengthen their loyalty to your brand. Inspire long-term loyalty with paid social ads Of course, we can’t talk about social media for retail without discussing paid ads.

Retail 118

Retail Social Media How To UGC 118

Social Media Strategies Summit

NOVEMBER 18, 2020

If you’re able to expand awareness, tell your brand’s story in a compelling way, or foster customer loyalty beyond one-time purchases, you can consider yourself a “social success.”. Build Brand Loyalty with Discounts and Coupons. In technical terms, this is called loyalty marketing. Image via Instagram.

ROI 246

ROI Social Media UGC Discount 246

Ignite Social Media

MAY 21, 2024

Moreover, introducing custom prize boxes and encouraging user-generated content amplified brand advocacy and loyalty beyond the brand’s own posts. With over 6 million impressions, 489,000 engagements, and 5,685 clicks to Entenmann’s website, our strategy fostered brand visibility during this critical season.

Campaign 165

Campaign Engagement Brands Case Study 165

Social Media Strategies Summit

AUGUST 26, 2022

Boost Customer Loyalty and Lifetime Value. A commonly overlooked benefit of a well-developed content marketing strategy is its potential to drive customer loyalty. If your objective is to drive loyalty through content, you have to guarantee that the topics you select gear towards delivering existing clients with value.

Loyalty 224

Loyalty Software Publishing Products 224

Bill Hartzer

FEBRUARY 13, 2025

Recognizing employee achievements and celebrating milestones fosters loyalty and boosts morale. Engaging Employees Internally: Social Media Builds Stronger Teams Social media isnt just an outward-facing toolit plays a crucial role in keeping employees connected and engaged. HR can use social media to: Improve retention.

Social Media 78

Social Media Strategy Microsoft Guidelines 78

Convince & Convert

MARCH 5, 2024

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over.

Reddit 142

Reddit Research Loyalty Survey 142

Ignite Social Media

MAY 13, 2024

By consistently responding to mentions, comments, and conversations, you can build trust, foster loyalty, and stay top-of-mind with your target audience. In the ever-evolving social media landscape, your brand’s presence is paramount. If you don’t show up for your audience, your competitors will.

Social Media 158

Social Media Strategy Tips Loyalty 158

The Realtime Report

NOVEMBER 16, 2022

A blog will enable you to share your story, connect with customers, and build loyalty. You can create a sense of connection and loyalty by personalizing your messages and taking the time to respond to customer inquiries. A website allows you to showcase your menu, location, and hours of operation.

Tips 182

Tips Marketing Loyalty Hotels 182

Oktopost

JANUARY 6, 2025

This fosters trust and loyalty among their audience. Humanizing your B2B social presence isnt just about following a trend its about fostering trust, loyalty, and meaningful connections with your audience. Their ability to balance professionalism with relatability transforms how brands interact with their audiences.

B2B 71

B2B Authentication Social Media Management Hubspot 71

Social Media Strategies Summit

MARCH 12, 2025

It’s also the key to earning their loyalty , which is particularly important considering that 71% of people are actively changing their spending habits. Ultimately, building and nurturing relationships with your prospects is more than just a great way to convert new customers.

Products 130

Products Social Media Brands How To 130