4 Tactics to Influence Brand Loyalty through Social Media

Ignite Social Media

A dog is known, not only as man’s best friend, but for its enduring loyalty. When we, as consumers, feel understood and cared for, a similar reaction occurs, resulting in our own loyalty to the brands that we feel really speak to us, and our wants and needs. It’s a lot easier, however, to understand why we’re loyal to the brands we choose, than it is to understand, as a brand, how to evoke that loyalty from your audience.

5 Ways To Reward Customer Loyalty

The Realtime Report

5 Ways To Reward Customer Loyalty. On that note, you’re going to find five ideas for rewarding customer loyalty in the below article. An idea to consider when it comes to rewarding customer loyalty is giving out branded gifts. Try a Loyalty Program Another suggestion would be to launch a loyalty program which is a common move amongst businesses. However, when launching a loyalty program, it’s crucial that you focus on the things that will interest your audience.

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Facebook's Testing a New Option Which Would Connect Brand Loyalty Programs to In-App Activity

Social Media Today

Facebook recently launched a new program which enables users to connect their brand loyalty programs to their Facebook activity, adding a new way for brands to incentivize engagement

Content for the Customer Journey – Phase V: Loyalty & Advocacy

Ignite Social Media

Loyalty & Advocacy Content for the Customer Journey. The post Content for the Customer Journey – Phase V: Loyalty & Advocacy appeared first on Ignite Social Media Agency. You’ve found your target audience, they’ve considered your product, and you’ve gotten that all-important conversion. Now what? The next stage in the customer journey is what we like to call the advocacy content phase.

Recommendations have nothing to do with loyalty!

Direct Marketing Observations

What does that have to do with loyalty and recommendations ? I may recommend you because of customer service, but loyalty has nothing to do with it. Just saying that out loud sounds crazy but check this out. So let’s get this straight.

7 Customer Loyalty Lessons from Lady Gaga

Convince & Convert

She did so by engendering immense loyalty from her fans through her music, her message, and the community she has built around them. To anyone in the business community, this sounds like a classic case of loyalty marketing and customer cultivation. Here are seven lessons for building this kind of loyalty in any organization (and they don’t include wearing a meat dress): Focus on Your One Percenters. Lady Gaga image via BigStockPhoto.com.

Presentation: The Power of Loyalty in Social Media

Dave Fleet

In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty. There is a significant opportunity to drive post-purchase loyalty, advocacy and re-purchase through social media. The potential for ROI through loyalty is significant and the opportunity is present, as responsibility for functions that drive loyalty are increasingly falling to the CMO.

3 Ways Mobile Apps Can Reward Customer Loyalty

The Realtime Report

Loyalty apps reward your customers for returning to, and spreading the word about, your online business. Though the phrase is a product of the ever-growing web lexicon, most people are actually pretty familiar with “loyalty apps.”. These are examples of loyalty apps. Loyalty apps don’t just stop with members-only discounts, however. Here are the three ways apps are getting more creative about offering ways to build loyalty for your brand: 1.

Using UGC to Increase Brand Loyalty [Infographic]

Social Media Today

Boosting brand loyalty is key to maximizing your opportunities - here are some tips on how to boost brand loyalty in online shopping

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How to build brand loyalty that lasts

Sprout Social

Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. What is brand loyalty and why is it important? When people strongly favor a particular brand over all the others, that’s brand loyalty. Noteworthy reasons for claiming brand loyalty included great deals, sales and above and beyond customer service. The long-term impact of brand loyalty.

Social media loyalty: me like you long time (but me hard to get)

Mindjumpers

This post is not about movies but about “the loyalty&# of fans, followers and all those other labels we give to people on social media. The tough part: getting the trust and keeping the loyalty.

Presentation: The Power of Loyalty in Social Media

Dave Fleet

In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty. There is a significant opportunity to drive post-purchase loyalty, advocacy and re-purchase through social media. The potential for ROI through loyalty is significant and the opportunity is present, as responsibility for functions that drive loyalty are increasingly falling to the CMO.

Snapchat Publishes New Research on Gen Z Brand Discovery and Loyalty Behavior

Social Media Today

Snapchat has published the findings from a new research report into Gen Z purchase behavior and brand expectations

Build loyalty with Foursquare | Sherrilynne Starkie

Sherrilynne Starkie

Earning Loyalty Points

Twist Image

When most people think of earning loyalty points, they think of their loyalty cards. The brands behind these loyalty programs are capturing tons of valuable data in what is perceived as a fair trade. What if we looked earning loyalty points differently? What if loyalty was less about how much a consumer buys, but the bigger win is that the brand earns loyalty points for doing the right thing for the consumer? Buying loyalty. loyalty.

Retaining Customers in the Age of Dying Brand Loyalty

Meltwater

You’ve probably heard that it’s cheaper to keep a current customer than to acquire a… Read More.

Building Loyalty Beyond Reason

Twist Image

This combination of customer data captured at the business level and people self-identifying themselves in spaces like Facebook , Twitter , YouTube and Pinterest creates the perfect storm for brands to leverage the power of social commerce and the value of a strong loyalty program. Making The Loyalty Leap. What I saw in the marketplace was that all of the concepts we bring forward in the loyalty game. loyalty. loyalty marketing. loyalty program.

Building Loyalty In Social Media

Social Media Network Marketing

Acquisition, Retention, And Building Loyalty In Social Media I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at: [link] Do join me

Customer Loyalty? No! Monster Loyalty? Yes!

Twist Image

She''s a master at understanding, talking about, writing about and teaching about customer loyalty. Most recently, she published a new book, Monster Loyalty - How Lady Gaga Turns Followers into Fanatics. customer loyalty. monster loyalty. Episode #371 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It feels like I have known Jackie Huba forever.

WWDYD? How Dennis Yu Emulates Religious Figures to Build Followers and Loyalty

Stay N' Alive

How Dennis Yu Emulates Religious Figures to Build Followers and Loyalty appeared first on Stay N Alive. Digital Marketing Featured Social Media Marketing build followers dennis yu grow audience influence influencer marketing loyaltyOne of my personal best friends and most admired heroes in the marketing world is Dennis Yu. I’m a bit of an introvert, but when he visits he’s one of the few I always always try to find time, have lunch, and share knowledge with.

Loyalty Is Not Just About The Data

Twist Image

Are the right people in the room when you talk about building loyalty? After speaking at the 2012 Colloquy Loyalty Summit in Rancho Palos Verdes, California yesterday (the Terranea Resort is one of the beautiful places I have ever spoken), I found myself wondering if brands aren't shortchanging themselves on their loyalty programs, and where they reside within the organization? Loyalty is not just about the data that one collects. Does that feel like loyalty?

How to Win Millennials' Brand Loyalty

Pixlee

Many brands focus on attracting Millennial customers but are finding it difficult to win over Millennial brand loyalty. What is brand loyalty and why is it important? Brand Loyalty Definition. Brand loyalty is the tendency of consumers to continuously purchase one brand’s products over another. Building brand loyalty is incredibly important for increasing the number of repeat purchases and lifetime value.

TED And The Art of Loyalty

Twist Image

There is an ongoing debate about just how loyal consumers can (and should) be in such a fragmented world, but I''m here to tell you that loyalty is alive and well. Real loyalty (the stuff that transcends data sets, points accumulation and redemption strategies) is the stuff of legend. What if a brand was able to create such a sense of loyalty, that the urgency with which the consumer responds to an email is similar to the "time to device" reality outlined above?

AXA Case Study: Driving Brand Loyalty and Customer Retention for Insurance Brands with Social Listening

Digimind

The post AXA Case Study: Driving Brand Loyalty and Customer Retention for Insurance Brands with Social Listening appeared first on Digimind Blog. While the growth of insurance weakens globally, APAC continues to be the fastest growing insurance market in the world. As the appetite for insurance products stays strong in emerging markets, insurance companies in APAC are wasting no time to expand their customer base.

Social Ad Targeting to Address the Customer Journey – Phase IV : Loyalty Targeting

Ignite Social Media

The loyalty phase of the customer journey keeps your best customers coming back for more. Building your audiences: It’s important to employ a few pieces of technology into audience targeting during the loyalty phase. With the pixel in place and firing correctly, you can create custom loyalty audiences and market to them accordingly. Using your audiences: To get the most of audiences during the loyalty phase, use objectives such as reach and website conversion.

Social Spotlight: How GoPro fuels brand loyalty with UGC

Sprout Social

Goals: Awareness and loyalty, which, like with any strong UGC program, are linked. Offline connection: Recognizing the critical role that social plays in fueling brand loyalty and perpetuating the aspirational brand lifestyle, GoPro has quite literally built social sharing into its product DNA. TL;DR: Good social strategy borrows from what works, but you have to put your brand’s unique stamp on it or you won’t build the kind of equity that breeds excitement and loyalty.

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Using Social Media in a Loyalty Campaign | Shuaism

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in a Loyalty Campaign Using Social Media in a Loyalty Campaign Written on December 4, 2009 by Josh Peters in Social Media 2 Comments - Leave a comment!

How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

From Brand Awareness to Brand Loyalty, One Tweet at a Time. The same BrandFog study found the brand awareness established by executive visibility “builds greater trust , brand loyalty, and purchase intent.” Filling Up a Twitter Feed While Maintaining Brand Loyalty. Brand Loyalty and Executive Engagement Start With Training. You also need to ensure your mentors structure their training around the brand awareness, loyalty, and positioning that each tweet helps produce.

Acquisition, Retention, And Building Loyalty In Social Media

Social Media Network Marketing

Acquisition, Retention, And Building Loyalty In Social Media

AXA Case Study: Driving Brand Loyalty and Customer Retention for Insurance Brands with Social Listening

Digimind

While the growth of insurance weakens globally, APAC continues to be the fastest growing insurance market in the world. As the appetite for insurance products stays strong in emerging markets, insurance companies in APAC are wasting no time to expand their customer base. Trends

Reviewing Fierce Loyalty

Jeff Esposito

A while back I saw an update or email from the Community Roundtable mentioning an open Q&A with Sarah Robinson on her now book Fierce Loyalty. Book Review Community Building Social Business social media Community building Fierce Loyalty Review of Fierce Loyalty Sarah RobinsonWhile the topic sounded interesting, I could not make the chat (damn conflicts) and picked up a copy of the book.

Engagement Drives Loyalty

Proactive Report

A new report from the Chief Marketing Officer (CMO) Council report indicates that marketers under-value loyalty programs even as customers give the perks, discounts, deals and additional service opportunities high marks. What makes a loyalty program successful?

Mobile Loyalty Apps: A Golden Opportunity For SBMs

Small Business Mavericks

Chances are, you have a few loyalty cards hanging off your keychain or floating around in your purse or wallet. Here are a few statistics gathered from Constant Contact and included on a recent infographic about mobile loyalty. 3 out of 4 Americans are members of at least one loyalty card program. Every 8 seconds a loyalty card is converted to a mobile device. The average consumer uses a loyalty or membership card every 8 days.

3 Ways to Build Brand Loyalty with User-Generated Content

Pixlee

It’s because they’ve developed loyalty to the brand. . So how do you build brand loyalty , especially when you’re an online business without the personal interaction of brick-and-mortar stores? Using user-generated content (UGC) to tell your brand story is one of the best methods for creating brand loyalty available to e-commerce businesses. In this post, we’re going to define brand loyalty and show you how to create it with user-generated content.

3 Ways to Build Brand Loyalty with User-Generated Content

Pixlee

It’s because they’ve developed loyalty to the brand. . So how do you build brand loyalty , especially when you’re an online business without the personal interaction of brick-and-mortar stores? Using user-generated content (UGC) to tell your brand story is one of the best methods for creating brand loyalty available to e-commerce businesses. In this post, we’re going to define brand loyalty and show you how to create it with user-generated content.

The Death Of Brand Loyalty: Cultural Shifts Mean It’s Gone Forever

Meltwater

In the old days, consumers would find a brand that did what it promised: perhaps… Read More.

Top 5 Ways to Build Brand Loyalty

Buzzlogix

Despite the advantages of selling to existing customers, the job seems to get more difficult every day as customers divide their loyalty among the many brands that compete for their attention. Still, you can use the following top five ways to build brand loyalty and give your business the competitive edge it deserves. When you satisfy your customers with exceptional service they develop a high level of trust that naturally translates to loyalty.

Is The Era of Loyalty To Consumer Brands Over?

Bill Hartzer

Quinn’s argument is that major national brands and some regional brands will soon watch their final sunsets as the hunt for low prices currently outweighs old-fashioned consumer brand loyalty. Brand loyalty used to mean something in the retail business,” Quinn said. “We I would love to see the return of brand loyalty, but with the economic outlook starting to dim again, I don’t see it happening.”. Darlene Quinn knows what it’s like to be loyal to a brand name.

Relationship Advice That Will Help Increase Brand Loyalty

Sprout Social

Acknowledge the day a customer signed up for your loyalty club by sending an anniversary card or special offer. This post Relationship Advice That Will Help Increase Brand Loyalty originally appeared on Sprout Social. New customer relationships start out strong, don’t they? You work hard to woo a new consumer with special offers, coupons and promotions.

How NOT to Create Loyalty in Tough Times

Buzz Marketing for Technology

So check out this email I got from hotel about my loyalty card with them, it went something like this … Dear Mr. Dunay We miss you! Signed the SVP of Customer Loyalty Wow! Marketing’s mission is to somehow change a customer’s behavior.

The Effect of Brand Loyalty in the Costco and AmEx Breakup

Convince & Convert

Over the years, American Express has cultivated more brand loyalty than any other credit-card issuer. FBI Announces They Can Hack on Their Own. It has been a month since it became public knowledge that the FBI was locked out of an iPhone used by one of the San Bernardino killers. And after getting rejected by Apple in assisting with the unlock, the bureau has been flooded with offers from people who said they could get into the encrypted phone.

Acquisition, Retention, And Building Loyalty In Social Media

Social Media Network Marketing

?? There are three important criteria while working on Social Media: Acquisition Retention Building Loyalty Acquisition: This is the process of getting new people on-board. Building Loyalty: If you have managed to retain your Clients and Customers well then getting them to be a little more attached and loyal to you / your Brand or Business should not be a far away dream. Building Loyalty is a life long process.

How to Create a Customer Loyalty Program via Social Media (via PR.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Customer Loyalty Program via Social Media (via PR Workbench) I’m a huge proponent of retail locations using Foursquare to enhance customer experience. Traditional customer loyalty programs can be expensive, complicated, and difficult to measure immediate results.