Dave Fleet

JUNE 4, 2014

In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty. There is a significant opportunity to drive post-purchase loyalty, advocacy and re-purchase through social media. The potential for ROI through loyalty is significant and the opportunity is present, as responsibility for functions that drive loyalty are increasingly falling to the CMO.

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Social Media Today

MAY 25, 2021

A new report from Tubular Labs looks at creator loyalty on YouTube, and which genres see more viewer retention on average

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Dave Fleet

JUNE 4, 2014

In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty. There is a significant opportunity to drive post-purchase loyalty, advocacy and re-purchase through social media. The potential for ROI through loyalty is significant and the opportunity is present, as responsibility for functions that drive loyalty are increasingly falling to the CMO.

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The Realtime Report

APRIL 24, 2019

5 Ways To Reward Customer Loyalty. On that note, you’re going to find five ideas for rewarding customer loyalty in the below article. An idea to consider when it comes to rewarding customer loyalty is giving out branded gifts. Try a Loyalty Program Another suggestion would be to launch a loyalty program which is a common move amongst businesses. However, when launching a loyalty program, it’s crucial that you focus on the things that will interest your audience.

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Loyalty Report Discount Hosting 96

Ignite Social Media

APRIL 23, 2019

Loyalty & Advocacy Content for the Customer Journey. The post Content for the Customer Journey – Phase V: Loyalty & Advocacy appeared first on Ignite Social Media Agency. You’ve found your target audience, they’ve considered your product, and you’ve gotten that all-important conversion. Now what? The next stage in the customer journey is what we like to call the advocacy content phase.

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Convince & Convert

MAY 1, 2013

She did so by engendering immense loyalty from her fans through her music, her message, and the community she has built around them. To anyone in the business community, this sounds like a classic case of loyalty marketing and customer cultivation. Here are seven lessons for building this kind of loyalty in any organization (and they don’t include wearing a meat dress): Focus on Your One Percenters. Lady Gaga image via BigStockPhoto.com.

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Loyalty Communities Social Networking Issues 141

Audiense

DECEMBER 11, 2022

It's the season of giving! At this time of year, brands come out in force to show us their values in the form of a Christmas TV advertisement.

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Social Media Today

JULY 20, 2022

A new way to make your videos stand out, and to reward long-term subscribers

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Social Media Today

OCTOBER 31, 2022

Social media isn’t really about the posts - it’s about connections

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Social Media Today

MARCH 19, 2020

Facebook recently launched a new program which enables users to connect their brand loyalty programs to their Facebook activity, adding a new way for brands to incentivize engagement

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Social Media Today

SEPTEMBER 18, 2021

As online shopping soars, new data shows today’s consumers want brands to create more authentic and personalized commerce experiences for them

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Ignite Social Media

AUGUST 8, 2016

A dog is known, not only as man’s best friend, but for its enduring loyalty. When we, as consumers, feel understood and cared for, a similar reaction occurs, resulting in our own loyalty to the brands that we feel really speak to us, and our wants and needs. It’s a lot easier, however, to understand why we’re loyal to the brands we choose, than it is to understand, as a brand, how to evoke that loyalty from your audience.

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Koka Sexton

DECEMBER 26, 2022

This book provides readers with an in-depth understanding of how to tap into customers’ behavioral instincts in order to drive customer action and loyalty. This offers a comprehensive look at using behavioral science to promote customer action and loyalty.

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Direct Marketing Observations

MAY 25, 2011

What does that have to do with loyalty and recommendations ? I may recommend you because of customer service, but loyalty has nothing to do with it. It means and it has meant for quite some time, that loyalty can be bought and our “likes’, our follows and “friendships&# can go to the highest bidder. Just saying that out loud sounds crazy but check this out. So let’s get this straight.

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Twist Image

JUNE 14, 2012

When most people think of earning loyalty points, they think of their loyalty cards. The brands behind these loyalty programs are capturing tons of valuable data in what is perceived as a fair trade. What if we looked earning loyalty points differently? What if loyalty was less about how much a consumer buys, but the bigger win is that the brand earns loyalty points for doing the right thing for the consumer? Buying loyalty. loyalty.

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Twist Image

MAY 22, 2012

This combination of customer data captured at the business level and people self-identifying themselves in spaces like Facebook , Twitter , YouTube and Pinterest creates the perfect storm for brands to leverage the power of social commerce and the value of a strong loyalty program. Making The Loyalty Leap. What I saw in the marketplace was that all of the concepts we bring forward in the loyalty game. loyalty. loyalty marketing. loyalty program.

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Amy Porterfield

APRIL 8, 2022

Consumer Habits That Will Affect Your Business & Why Brand Loyalty Is Changing with Phillip Stutts Consumerism is changing quickly – here’s what you need to know.

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Social Media Today

JUNE 16, 2022

The report looks at how consumer expectations are changing, and how brands can better align with expectations

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Loyalty Publishing Report Social Media 138

Sprout Social

OCTOBER 23, 2019

Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. What is brand loyalty and why is it important? When people strongly favor a particular brand over all the others, that’s brand loyalty. Noteworthy reasons for claiming brand loyalty included great deals, sales and above and beyond customer service. The long-term impact of brand loyalty.

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Sherrilynne Starkie

JULY 11, 2010

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Mindjumpers

JANUARY 3, 2011

This post is not about movies but about “the loyalty&# of fans, followers and all those other labels we give to people on social media. If the company’s figures are more or less correct one can see the great challenges that a brand faces on, amongst others, social media: how do you earn and maintain the loyalty of people in the enormously competitive world of “new” media? The tough part: getting the trust and keeping the loyalty.

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Social Media Today

FEBRUARY 2, 2021

Facebook has provided some new tips on how brands can increase customer loyalty, by applying common relationship advice

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Social Media Today

SEPTEMBER 6, 2022

Some key tips to help build your brand, and establish a stronger customer community

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Twist Image

SEPTEMBER 14, 2012

Are the right people in the room when you talk about building loyalty? After speaking at the 2012 Colloquy Loyalty Summit in Rancho Palos Verdes, California yesterday (the Terranea Resort is one of the beautiful places I have ever spoken), I found myself wondering if brands aren't shortchanging themselves on their loyalty programs, and where they reside within the organization? Loyalty is not just about the data that one collects. Does that feel like loyalty?

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Twist Image

APRIL 8, 2014

There is an ongoing debate about just how loyal consumers can (and should) be in such a fragmented world, but I''m here to tell you that loyalty is alive and well. Real loyalty (the stuff that transcends data sets, points accumulation and redemption strategies) is the stuff of legend. What if a brand was able to create such a sense of loyalty, that the urgency with which the consumer responds to an email is similar to the "time to device" reality outlined above?

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Twist Image

AUGUST 18, 2013

She''s a master at understanding, talking about, writing about and teaching about customer loyalty. Most recently, she published a new book, Monster Loyalty - How Lady Gaga Turns Followers into Fanatics. customer loyalty. monster loyalty. Episode #371 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It feels like I have known Jackie Huba forever.

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Convince & Convert

APRIL 6, 2016

In order to stay competitive in the era of experience loyalty, brands must restructure their strategies and make local customer engagement a priority. Customer Experience brand loyalty customer engagement customer experience customer loyalty marketing strategy personalizationImage via Unsplash. It has been predicted that by 2020, price and product will no longer represent a brand’s biggest advantage for standing out in a crowded marketplace.

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Social Media Today

NOVEMBER 20, 2019

Boosting brand loyalty is key to maximizing your opportunities - here are some tips on how to boost brand loyalty in online shopping

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Ignite Social Media

MAY 6, 2019

The loyalty phase of the customer journey keeps your best customers coming back for more. Building your audiences: It’s important to employ a few pieces of technology into audience targeting during the loyalty phase. With the pixel in place and firing correctly, you can create custom loyalty audiences and market to them accordingly. Using your audiences: To get the most of audiences during the loyalty phase, use objectives such as reach and website conversion.

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Social Media Today

SEPTEMBER 15, 2022

Winning new business is key, but retaining customers can be even more valuable in the long run

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Jeff Esposito

NOVEMBER 19, 2012

A while back I saw an update or email from the Community Roundtable mentioning an open Q&A with Sarah Robinson on her now book Fierce Loyalty. Book Review Community Building Social Business social media Community building Fierce Loyalty Review of Fierce Loyalty Sarah RobinsonWhile the topic sounded interesting, I could not make the chat (damn conflicts) and picked up a copy of the book.

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Social Media Today

SEPTEMBER 20, 2019

Snapchat has published the findings from a new research report into Gen Z purchase behavior and brand expectations

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Forbes Social Media

MARCH 3, 2021

For years, companies of all sizes relied on social media platforms, cookies, and third-party databases to learn more about their customers and their preferences.

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Social Media Network Marketing

FEBRUARY 24, 2015

Acquisition, Retention, And Building Loyalty In Social Media I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at: [link] Do join me

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Digimind

JUNE 11, 2019

The post AXA Case Study: Driving Brand Loyalty and Customer Retention for Insurance Brands with Social Listening appeared first on Digimind Blog. While the growth of insurance weakens globally, APAC continues to be the fastest growing insurance market in the world. As the appetite for insurance products stays strong in emerging markets, insurance companies in APAC are wasting no time to expand their customer base.

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Small Business Mavericks

SEPTEMBER 18, 2012

Chances are, you have a few loyalty cards hanging off your keychain or floating around in your purse or wallet. Here are a few statistics gathered from Constant Contact and included on a recent infographic about mobile loyalty. 3 out of 4 Americans are members of at least one loyalty card program. Every 8 seconds a loyalty card is converted to a mobile device. The average consumer uses a loyalty or membership card every 8 days.

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Stay N' Alive

MARCH 29, 2017

How Dennis Yu Emulates Religious Figures to Build Followers and Loyalty appeared first on Stay N Alive. Digital Marketing Featured Social Media Marketing build followers dennis yu grow audience influence influencer marketing loyaltyOne of my personal best friends and most admired heroes in the marketing world is Dennis Yu. I’m a bit of an introvert, but when he visits he’s one of the few I always always try to find time, have lunch, and share knowledge with.

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Josh S Peters

DECEMBER 4, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in a Loyalty Campaign Using Social Media in a Loyalty Campaign Written on December 4, 2009 by Josh Peters in Social Media 2 Comments - Leave a comment! Using social media in a loyalty campaign is a great way to interact with your loyal customers and build exclusive value for them. Depends on how your loyalty program is setup.

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Sprout Social

OCTOBER 24, 2019

Goals: Awareness and loyalty, which, like with any strong UGC program, are linked. Offline connection: Recognizing the critical role that social plays in fueling brand loyalty and perpetuating the aspirational brand lifestyle, GoPro has quite literally built social sharing into its product DNA. TL;DR: Good social strategy borrows from what works, but you have to put your brand’s unique stamp on it or you won’t build the kind of equity that breeds excitement and loyalty.

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Meltwater

DECEMBER 6, 2016

You’ve probably heard that it’s cheaper to keep a current customer than to acquire a… Read More.

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Social Media Network Marketing

FEBRUARY 5, 2016

Acquisition, Retention, And Building Loyalty In Social Media

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Proactive Report

JANUARY 25, 2010

A new report from the Chief Marketing Officer (CMO) Council report indicates that marketers under-value loyalty programs even as customers give the perks, discounts, deals and additional service opportunities high marks. What makes a loyalty program successful? Both customers and marketers agree: deeper engagement and personalized contact drives loyalty, not mass blast communications and gimmicks.

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Pixlee

DECEMBER 1, 2016

Many brands focus on attracting Millennial customers but are finding it difficult to win over Millennial brand loyalty. What is brand loyalty and why is it important? Brand Loyalty Definition. Brand loyalty is the tendency of consumers to continuously purchase one brand’s products over another. Building brand loyalty is incredibly important for increasing the number of repeat purchases and lifetime value.

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