Expert insights. Personalized for you.
What does that have to do with loyalty and recommendations ? I may recommend you because of customer service, but loyalty has nothing to do with it. It means and it has meant for quite some time, that loyalty can be bought and our “likes’, our follows and “friendships&# can go to the highest bidder. Just saying that out loud sounds crazy but check this out. So let’s get this straight. MORE
How Dennis Yu Emulates Religious Figures to Build Followers and Loyalty appeared first on Stay N Alive. Digital Marketing Featured Social Media Marketing build followers dennis yu grow audience influence influencer marketing loyaltyOne of my personal best friends and most admired heroes in the marketing world is Dennis Yu. I’m a bit of an introvert, but when he visits he’s one of the few I always always try to find time, have lunch, and share knowledge with. MORE
Facebook has provided some new tips on how brands can increase customer loyalty, by applying common relationship advice MORE
Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in a Loyalty Campaign Using Social Media in a Loyalty Campaign Written on December 4, 2009 by Josh Peters in Social Media 2 Comments - Leave a comment! Using social media in a loyalty campaign is a great way to interact with your loyal customers and build exclusive value for them. Depends on how your loyalty program is setup. MORE
For years, companies of all sizes relied on social media platforms, cookies, and third-party databases to learn more about their customers and their preferences. MORE
Facebook recently launched a new program which enables users to connect their brand loyalty programs to their Facebook activity, adding a new way for brands to incentivize engagement MORE
Snapchat has published the findings from a new research report into Gen Z purchase behavior and brand expectations MORE
Are the right people in the room when you talk about building loyalty? After speaking at the 2012 Colloquy Loyalty Summit in Rancho Palos Verdes, California yesterday (the Terranea Resort is one of the beautiful places I have ever spoken), I found myself wondering if brands aren't shortchanging themselves on their loyalty programs, and where they reside within the organization? Loyalty is not just about the data that one collects. Does that feel like loyalty? MORE
While the growth of insurance weakens globally, APAC continues to be the fastest growing insurance market in the world. As the appetite for insurance products stays strong in emerging markets, insurance companies in APAC are wasting no time to expand their customer base. Trends MORE
In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty. There is a significant opportunity to drive post-purchase loyalty, advocacy and re-purchase through social media. The potential for ROI through loyalty is significant and the opportunity is present, as responsibility for functions that drive loyalty are increasingly falling to the CMO. MORE
In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty. There is a significant opportunity to drive post-purchase loyalty, advocacy and re-purchase through social media. The potential for ROI through loyalty is significant and the opportunity is present, as responsibility for functions that drive loyalty are increasingly falling to the CMO. MORE
Loyalty & Advocacy Content for the Customer Journey. The post Content for the Customer Journey – Phase V: Loyalty & Advocacy appeared first on Ignite Social Media Agency. You’ve found your target audience, they’ve considered your product, and you’ve gotten that all-important conversion. Now what? The next stage in the customer journey is what we like to call the advocacy content phase. MORE
When most people think of earning loyalty points, they think of their loyalty cards. The brands behind these loyalty programs are capturing tons of valuable data in what is perceived as a fair trade. What if we looked earning loyalty points differently? What if loyalty was less about how much a consumer buys, but the bigger win is that the brand earns loyalty points for doing the right thing for the consumer? Buying loyalty. loyalty. MORE
It’s because they’ve developed loyalty to the brand. . So how do you build brand loyalty , especially when you’re an online business without the personal interaction of brick-and-mortar stores? Using user-generated content (UGC) to tell your brand story is one of the best methods for creating brand loyalty available to e-commerce businesses. In this post, we’re going to define brand loyalty and show you how to create it with user-generated content. MORE
The loyalty phase of the customer journey keeps your best customers coming back for more. Building your audiences: It’s important to employ a few pieces of technology into audience targeting during the loyalty phase. With the pixel in place and firing correctly, you can create custom loyalty audiences and market to them accordingly. Using your audiences: To get the most of audiences during the loyalty phase, use objectives such as reach and website conversion. MORE
Goals: Awareness and loyalty, which, like with any strong UGC program, are linked. Offline connection: Recognizing the critical role that social plays in fueling brand loyalty and perpetuating the aspirational brand lifestyle, GoPro has quite literally built social sharing into its product DNA. TL;DR: Good social strategy borrows from what works, but you have to put your brand’s unique stamp on it or you won’t build the kind of equity that breeds excitement and loyalty. MORE
But building that loyalty is increasingly difficult in modern times. Given that, what can brands do to boost that loyalty? It is clear that building exceptional customer service is one of the best ways to build loyalty from your customers. . MORE
Loyalty apps reward your customers for returning to, and spreading the word about, your online business. Though the phrase is a product of the ever-growing web lexicon, most people are actually pretty familiar with “loyalty apps.”. These are examples of loyalty apps. Loyalty apps don’t just stop with members-only discounts, however. Here are the three ways apps are getting more creative about offering ways to build loyalty for your brand: 1. MORE
This combination of customer data captured at the business level and people self-identifying themselves in spaces like Facebook , Twitter , YouTube and Pinterest creates the perfect storm for brands to leverage the power of social commerce and the value of a strong loyalty program. Making The Loyalty Leap. What I saw in the marketplace was that all of the concepts we bring forward in the loyalty game. loyalty. loyalty marketing. loyalty program. MORE
5 Ways To Reward Customer Loyalty. On that note, you’re going to find five ideas for rewarding customer loyalty in the below article. An idea to consider when it comes to rewarding customer loyalty is giving out branded gifts. Try a Loyalty Program Another suggestion would be to launch a loyalty program which is a common move amongst businesses. However, when launching a loyalty program, it’s crucial that you focus on the things that will interest your audience. MORE
Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. What is brand loyalty and why is it important? When people strongly favor a particular brand over all the others, that’s brand loyalty. Noteworthy reasons for claiming brand loyalty included great deals, sales and above and beyond customer service. The long-term impact of brand loyalty. MORE
Despite the advantages of selling to existing customers, the job seems to get more difficult every day as customers divide their loyalty among the many brands that compete for their attention. Still, you can use the following top five ways to build brand loyalty and give your business the competitive edge it deserves. When you satisfy your customers with exceptional service they develop a high level of trust that naturally translates to loyalty. MORE
Many brands focus on attracting Millennial customers but are finding it difficult to win over Millennial brand loyalty. What is brand loyalty and why is it important? Brand Loyalty Definition. Brand loyalty is the tendency of consumers to continuously purchase one brand’s products over another. Building brand loyalty is incredibly important for increasing the number of repeat purchases and lifetime value. MORE
A dog is known, not only as man’s best friend, but for its enduring loyalty. When we, as consumers, feel understood and cared for, a similar reaction occurs, resulting in our own loyalty to the brands that we feel really speak to us, and our wants and needs. It’s a lot easier, however, to understand why we’re loyal to the brands we choose, than it is to understand, as a brand, how to evoke that loyalty from your audience. MORE
Acquisition, Retention, And Building Loyalty In Social Media I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at: [link] Do join me MORE
Chances are, you have a few loyalty cards hanging off your keychain or floating around in your purse or wallet. Here are a few statistics gathered from Constant Contact and included on a recent infographic about mobile loyalty. 3 out of 4 Americans are members of at least one loyalty card program. Every 8 seconds a loyalty card is converted to a mobile device. The average consumer uses a loyalty or membership card every 8 days. MORE
She''s a master at understanding, talking about, writing about and teaching about customer loyalty. Most recently, she published a new book, Monster Loyalty - How Lady Gaga Turns Followers into Fanatics. customer loyalty. monster loyalty. Episode #371 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It feels like I have known Jackie Huba forever. MORE
There is an ongoing debate about just how loyal consumers can (and should) be in such a fragmented world, but I''m here to tell you that loyalty is alive and well. Real loyalty (the stuff that transcends data sets, points accumulation and redemption strategies) is the stuff of legend. What if a brand was able to create such a sense of loyalty, that the urgency with which the consumer responds to an email is similar to the "time to device" reality outlined above? MORE
The post AXA Case Study: Driving Brand Loyalty and Customer Retention for Insurance Brands with Social Listening appeared first on Digimind Blog. While the growth of insurance weakens globally, APAC continues to be the fastest growing insurance market in the world. As the appetite for insurance products stays strong in emerging markets, insurance companies in APAC are wasting no time to expand their customer base. MORE
It’s because they’ve developed loyalty to the brand. . So how do you build brand loyalty , especially when you’re an online business without the personal interaction of brick-and-mortar stores? Using user-generated content (UGC) to tell your brand story is one of the best methods for creating brand loyalty available to e-commerce businesses. In this post, we’re going to define brand loyalty and show you how to create it with user-generated content. MORE
Acknowledge the day a customer signed up for your loyalty club by sending an anniversary card or special offer. This post Relationship Advice That Will Help Increase Brand Loyalty originally appeared on Sprout Social. New customer relationships start out strong, don’t they? You work hard to woo a new consumer with special offers, coupons and promotions. MORE
Boosting brand loyalty is key to maximizing your opportunities - here are some tips on how to boost brand loyalty in online shopping MORE
She did so by engendering immense loyalty from her fans through her music, her message, and the community she has built around them. To anyone in the business community, this sounds like a classic case of loyalty marketing and customer cultivation. Here are seven lessons for building this kind of loyalty in any organization (and they don’t include wearing a meat dress): Focus on Your One Percenters. Lady Gaga image via BigStockPhoto.com. MORE
A while back I saw an update or email from the Community Roundtable mentioning an open Q&A with Sarah Robinson on her now book Fierce Loyalty. Book Review Community Building Social Business social media Community building Fierce Loyalty Review of Fierce Loyalty Sarah RobinsonWhile the topic sounded interesting, I could not make the chat (damn conflicts) and picked up a copy of the book. MORE
This post is not about movies but about “the loyalty&# of fans, followers and all those other labels we give to people on social media. If the company’s figures are more or less correct one can see the great challenges that a brand faces on, amongst others, social media: how do you earn and maintain the loyalty of people in the enormously competitive world of “new” media? The tough part: getting the trust and keeping the loyalty. MORE
In order to stay competitive in the era of experience loyalty, brands must restructure their strategies and make local customer engagement a priority. Customer Experience brand loyalty customer engagement customer experience customer loyalty marketing strategy personalizationImage via Unsplash. It has been predicted that by 2020, price and product will no longer represent a brand’s biggest advantage for standing out in a crowded marketplace. MORE
From Brand Awareness to Brand Loyalty, One Tweet at a Time. The same BrandFog study found the brand awareness established by executive visibility “builds greater trust , brand loyalty, and purchase intent.” Filling Up a Twitter Feed While Maintaining Brand Loyalty. Brand Loyalty and Executive Engagement Start With Training. You also need to ensure your mentors structure their training around the brand awareness, loyalty, and positioning that each tweet helps produce. MORE
Loyalty Related Topics Social Media Today
MARCH 19, 2020
Facebook recently launched a new program which enables users to connect their brand loyalty programs to their Facebook activity, adding a new way for brands to incentivize engagement
Dave Fleet
JUNE 4, 2014
In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty. There is a significant opportunity to drive post-purchase loyalty, advocacy and re-purchase through social media. The potential for ROI through loyalty is significant and the opportunity is present, as responsibility for functions that drive loyalty are increasingly falling to the CMO.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Ignite Social Media
AUGUST 8, 2016
A dog is known, not only as man’s best friend, but for its enduring loyalty. When we, as consumers, feel understood and cared for, a similar reaction occurs, resulting in our own loyalty to the brands that we feel really speak to us, and our wants and needs. It’s a lot easier, however, to understand why we’re loyal to the brands we choose, than it is to understand, as a brand, how to evoke that loyalty from your audience.
The Realtime Report
APRIL 24, 2019
5 Ways To Reward Customer Loyalty. On that note, you’re going to find five ideas for rewarding customer loyalty in the below article. An idea to consider when it comes to rewarding customer loyalty is giving out branded gifts. Try a Loyalty Program Another suggestion would be to launch a loyalty program which is a common move amongst businesses. However, when launching a loyalty program, it’s crucial that you focus on the things that will interest your audience.
Dave Fleet
JUNE 4, 2014
In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty. There is a significant opportunity to drive post-purchase loyalty, advocacy and re-purchase through social media. The potential for ROI through loyalty is significant and the opportunity is present, as responsibility for functions that drive loyalty are increasingly falling to the CMO.
Ignite Social Media
APRIL 23, 2019
Loyalty & Advocacy Content for the Customer Journey. The post Content for the Customer Journey – Phase V: Loyalty & Advocacy appeared first on Ignite Social Media Agency. You’ve found your target audience, they’ve considered your product, and you’ve gotten that all-important conversion. Now what? The next stage in the customer journey is what we like to call the advocacy content phase.
Convince & Convert
MAY 1, 2013
She did so by engendering immense loyalty from her fans through her music, her message, and the community she has built around them. To anyone in the business community, this sounds like a classic case of loyalty marketing and customer cultivation. Here are seven lessons for building this kind of loyalty in any organization (and they don’t include wearing a meat dress): Focus on Your One Percenters. Lady Gaga image via BigStockPhoto.com.
The Realtime Report
SEPTEMBER 3, 2012
Loyalty apps reward your customers for returning to, and spreading the word about, your online business. Though the phrase is a product of the ever-growing web lexicon, most people are actually pretty familiar with “loyalty apps.”. These are examples of loyalty apps. Loyalty apps don’t just stop with members-only discounts, however. Here are the three ways apps are getting more creative about offering ways to build loyalty for your brand: 1.
Convince & Convert
APRIL 6, 2016
In order to stay competitive in the era of experience loyalty, brands must restructure their strategies and make local customer engagement a priority. Customer Experience brand loyalty customer engagement customer experience customer loyalty marketing strategy personalizationImage via Unsplash. It has been predicted that by 2020, price and product will no longer represent a brand’s biggest advantage for standing out in a crowded marketplace.
Direct Marketing Observations
MAY 25, 2011
What does that have to do with loyalty and recommendations ? I may recommend you because of customer service, but loyalty has nothing to do with it. It means and it has meant for quite some time, that loyalty can be bought and our “likes’, our follows and “friendships&# can go to the highest bidder. Just saying that out loud sounds crazy but check this out. So let’s get this straight.
Social Media Today
NOVEMBER 20, 2019
Boosting brand loyalty is key to maximizing your opportunities - here are some tips on how to boost brand loyalty in online shopping
Sprout Social
OCTOBER 23, 2019
Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. What is brand loyalty and why is it important? When people strongly favor a particular brand over all the others, that’s brand loyalty. Noteworthy reasons for claiming brand loyalty included great deals, sales and above and beyond customer service. The long-term impact of brand loyalty.
Twist Image
JUNE 14, 2012
When most people think of earning loyalty points, they think of their loyalty cards. The brands behind these loyalty programs are capturing tons of valuable data in what is perceived as a fair trade. What if we looked earning loyalty points differently? What if loyalty was less about how much a consumer buys, but the bigger win is that the brand earns loyalty points for doing the right thing for the consumer? Buying loyalty. loyalty.
Twist Image
MAY 22, 2012
This combination of customer data captured at the business level and people self-identifying themselves in spaces like Facebook , Twitter , YouTube and Pinterest creates the perfect storm for brands to leverage the power of social commerce and the value of a strong loyalty program. Making The Loyalty Leap. What I saw in the marketplace was that all of the concepts we bring forward in the loyalty game. loyalty. loyalty marketing. loyalty program.
Social Media Today
SEPTEMBER 20, 2019
Snapchat has published the findings from a new research report into Gen Z purchase behavior and brand expectations
Meltwater
DECEMBER 6, 2016
You’ve probably heard that it’s cheaper to keep a current customer than to acquire a… Read More.
Pixlee
JANUARY 28, 2021
But building that loyalty is increasingly difficult in modern times. Given that, what can brands do to boost that loyalty? It is clear that building exceptional customer service is one of the best ways to build loyalty from your customers. .
Mindjumpers
JANUARY 3, 2011
This post is not about movies but about “the loyalty&# of fans, followers and all those other labels we give to people on social media. If the company’s figures are more or less correct one can see the great challenges that a brand faces on, amongst others, social media: how do you earn and maintain the loyalty of people in the enormously competitive world of “new” media? The tough part: getting the trust and keeping the loyalty.
Social Media Network Marketing
FEBRUARY 24, 2015
Acquisition, Retention, And Building Loyalty In Social Media I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at: [link] Do join me
Pixlee
DECEMBER 1, 2016
Many brands focus on attracting Millennial customers but are finding it difficult to win over Millennial brand loyalty. What is brand loyalty and why is it important? Brand Loyalty Definition. Brand loyalty is the tendency of consumers to continuously purchase one brand’s products over another. Building brand loyalty is incredibly important for increasing the number of repeat purchases and lifetime value.
Twist Image
AUGUST 18, 2013
She''s a master at understanding, talking about, writing about and teaching about customer loyalty. Most recently, she published a new book, Monster Loyalty - How Lady Gaga Turns Followers into Fanatics. customer loyalty. monster loyalty. Episode #371 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It feels like I have known Jackie Huba forever.
Stay N' Alive
MARCH 29, 2017
How Dennis Yu Emulates Religious Figures to Build Followers and Loyalty appeared first on Stay N Alive. Digital Marketing Featured Social Media Marketing build followers dennis yu grow audience influence influencer marketing loyaltyOne of my personal best friends and most admired heroes in the marketing world is Dennis Yu. I’m a bit of an introvert, but when he visits he’s one of the few I always always try to find time, have lunch, and share knowledge with.
Twist Image
SEPTEMBER 14, 2012
Are the right people in the room when you talk about building loyalty? After speaking at the 2012 Colloquy Loyalty Summit in Rancho Palos Verdes, California yesterday (the Terranea Resort is one of the beautiful places I have ever spoken), I found myself wondering if brands aren't shortchanging themselves on their loyalty programs, and where they reside within the organization? Loyalty is not just about the data that one collects. Does that feel like loyalty?
Twist Image
APRIL 8, 2014
There is an ongoing debate about just how loyal consumers can (and should) be in such a fragmented world, but I''m here to tell you that loyalty is alive and well. Real loyalty (the stuff that transcends data sets, points accumulation and redemption strategies) is the stuff of legend. What if a brand was able to create such a sense of loyalty, that the urgency with which the consumer responds to an email is similar to the "time to device" reality outlined above?
Digimind
JUNE 11, 2019
The post AXA Case Study: Driving Brand Loyalty and Customer Retention for Insurance Brands with Social Listening appeared first on Digimind Blog. While the growth of insurance weakens globally, APAC continues to be the fastest growing insurance market in the world. As the appetite for insurance products stays strong in emerging markets, insurance companies in APAC are wasting no time to expand their customer base.
Ignite Social Media
MAY 6, 2019
The loyalty phase of the customer journey keeps your best customers coming back for more. Building your audiences: It’s important to employ a few pieces of technology into audience targeting during the loyalty phase. With the pixel in place and firing correctly, you can create custom loyalty audiences and market to them accordingly. Using your audiences: To get the most of audiences during the loyalty phase, use objectives such as reach and website conversion.
Forbes Social Media
MARCH 3, 2021
For years, companies of all sizes relied on social media platforms, cookies, and third-party databases to learn more about their customers and their preferences.
Sprout Social
OCTOBER 24, 2019
Goals: Awareness and loyalty, which, like with any strong UGC program, are linked. Offline connection: Recognizing the critical role that social plays in fueling brand loyalty and perpetuating the aspirational brand lifestyle, GoPro has quite literally built social sharing into its product DNA. TL;DR: Good social strategy borrows from what works, but you have to put your brand’s unique stamp on it or you won’t build the kind of equity that breeds excitement and loyalty.
Convince & Convert
SEPTEMBER 11, 2015
From Brand Awareness to Brand Loyalty, One Tweet at a Time. The same BrandFog study found the brand awareness established by executive visibility “builds greater trust , brand loyalty, and purchase intent.” Filling Up a Twitter Feed While Maintaining Brand Loyalty. Brand Loyalty and Executive Engagement Start With Training. You also need to ensure your mentors structure their training around the brand awareness, loyalty, and positioning that each tweet helps produce.
Social Media Network Marketing
FEBRUARY 5, 2016
Acquisition, Retention, And Building Loyalty In Social Media
Jeff Esposito
NOVEMBER 19, 2012
A while back I saw an update or email from the Community Roundtable mentioning an open Q&A with Sarah Robinson on her now book Fierce Loyalty. Book Review Community Building Social Business social media Community building Fierce Loyalty Review of Fierce Loyalty Sarah RobinsonWhile the topic sounded interesting, I could not make the chat (damn conflicts) and picked up a copy of the book.
Digimind
JUNE 11, 2019
While the growth of insurance weakens globally, APAC continues to be the fastest growing insurance market in the world. As the appetite for insurance products stays strong in emerging markets, insurance companies in APAC are wasting no time to expand their customer base. Trends
Josh S Peters
DECEMBER 4, 2009
Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in a Loyalty Campaign Using Social Media in a Loyalty Campaign Written on December 4, 2009 by Josh Peters in Social Media 2 Comments - Leave a comment! Using social media in a loyalty campaign is a great way to interact with your loyal customers and build exclusive value for them. Depends on how your loyalty program is setup.
Small Business Mavericks
SEPTEMBER 18, 2012
Chances are, you have a few loyalty cards hanging off your keychain or floating around in your purse or wallet. Here are a few statistics gathered from Constant Contact and included on a recent infographic about mobile loyalty. 3 out of 4 Americans are members of at least one loyalty card program. Every 8 seconds a loyalty card is converted to a mobile device. The average consumer uses a loyalty or membership card every 8 days.
Pixlee
MAY 8, 2017
It’s because they’ve developed loyalty to the brand. . So how do you build brand loyalty , especially when you’re an online business without the personal interaction of brick-and-mortar stores? Using user-generated content (UGC) to tell your brand story is one of the best methods for creating brand loyalty available to e-commerce businesses. In this post, we’re going to define brand loyalty and show you how to create it with user-generated content.
Pixlee
MAY 8, 2017
It’s because they’ve developed loyalty to the brand. . So how do you build brand loyalty , especially when you’re an online business without the personal interaction of brick-and-mortar stores? Using user-generated content (UGC) to tell your brand story is one of the best methods for creating brand loyalty available to e-commerce businesses. In this post, we’re going to define brand loyalty and show you how to create it with user-generated content.
Sprout Social
FEBRUARY 13, 2017
Acknowledge the day a customer signed up for your loyalty club by sending an anniversary card or special offer. This post Relationship Advice That Will Help Increase Brand Loyalty originally appeared on Sprout Social. New customer relationships start out strong, don’t they? You work hard to woo a new consumer with special offers, coupons and promotions.
Meltwater
JULY 26, 2016
In the old days, consumers would find a brand that did what it promised: perhaps… Read More.
Buzzlogix
AUGUST 7, 2017
Despite the advantages of selling to existing customers, the job seems to get more difficult every day as customers divide their loyalty among the many brands that compete for their attention. Still, you can use the following top five ways to build brand loyalty and give your business the competitive edge it deserves. When you satisfy your customers with exceptional service they develop a high level of trust that naturally translates to loyalty.
87 
Let's personalize your content