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How to build and nurture brand loyalty: 7 tactics for 2025

Hootsuite

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. These tactics strengthen relationships, laying the foundation for long-term loyalty.

Loyalty 122
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New Report Looks at Creator Loyalty on YouTube, and What it Means for Marketers

Social Media Today

A new report from Tubular Labs looks at creator loyalty on YouTube, and which genres see more viewer retention on average.

Loyalty 215
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New Report Provides Insights into How to Drive Customer Loyalty Amid Connective Shifts

Social Media Today

The report looks at what consumers expect from brands, and how to drive enhanced loyalty.

Loyalty 188
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Strategic Rebranding: When It’s Necessary, and How to Retain Brand Equity

Convince & Convert

3) Reaching New Audiences Your brand must connect with your customers, connecting your product or service with their own identities, and building an emotional resonance that strengthens loyalty. Rebranding allows you to connect to those individuals, creating an emotional channel that converts, retains and reinforces loyalty.

Brands 161
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3 Leadership Behaviors that Drive Loyalty & Engagement

Learn more and discover the 3 steps to driving loyalty and engagement: The true power of intentional coaching The secret to optimizing performance The best ways to reward employees & retain top talent Don't miss out, download now! It goes back to the old saying: “A boss has the title, but a leader has the people.”

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New Report Provides Insights Into How to Drive Customer Loyalty Amid Connective Shifts

Social Media Today

The report looks at what consumers expect from brands, and how to drive enhanced loyalty.

Loyalty 155
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Brand Identity, AI, and the Human Shift No One’s Talking About

Pam Moore

Identity Alignment Is the New Loyalty Strategy Heres the unlock: When your brands evolving identity aligns with your customers aspirational identityyou create emotional resonance. Thats where: Trust is built Movements are born Loyalty becomes effortless You stop trying to market. You have a movement. You start creating meaning.

Brands 146
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The 3 Leadership Behaviors that Drive Fierce Loyalty & Extreme Engagement

Nothing motivates employees more than a great boss. Are you developing your leaders? Give them the tools to train and inspire the rest of your organization. Get the 3 steps for developing effective leaders in Paycor’s leadership guide.