Trending Sources

WWDYD? How Dennis Yu Emulates Religious Figures to Build Followers and Loyalty

Stay N' Alive

One of my personal best friends and most admired heroes in the marketing world is Dennis Yu. How Dennis Yu Emulates Religious Figures to Build Followers and Loyalty appeared first on Stay N Alive.

Brand Consistency Engages Employees and Creates Loyalty

Spin Sucks

If you believe that the only employees responsible for maintaining brand consistency are your marketers and PR experts, you’re highly mistaken. Those are usually marketing specialists with a knack for creating and maintaining brand consistency. Don’t Forget About Marketing.

Earning Loyalty Points

Twist Image

When most people think of earning loyalty points, they think of their loyalty cards. The brands behind these loyalty programs are capturing tons of valuable data in what is perceived as a fair trade. What if we looked earning loyalty points differently? What if loyalty was less about how much a consumer buys, but the bigger win is that the brand earns loyalty points for doing the right thing for the consumer? Buying loyalty. loyalty.

Building Loyalty Beyond Reason

Twist Image

Marketers spent decades trying to crack the code and come up with cost-effective and timely ways to capture, slice and dice this endless depth of customer information gold. Few companies had the financial wherewithal, human capital and marketing resources to harness this information fully. Making The Loyalty Leap. What I saw in the marketplace was that all of the concepts we bring forward in the loyalty game. canadian marketing association. loyalty.

The New Kind of Customer Loyalty Your Company Needs

Convince & Convert

However, considering the fact that 89 percent of marketers expect to compete primarily on the basis of customer experience this year, it looks like we won’t need to wait until 2020 to validate these predictions. Get more content like this , plus the very BEST marketing education, totally free.

4 Tactics to Influence Brand Loyalty through Social Media

Ignite Social Media

A dog is known, not only as man’s best friend, but for its enduring loyalty. When we, as consumers, feel understood and cared for, a similar reaction occurs, resulting in our own loyalty to the brands that we feel really speak to us, and our wants and needs.

How Social Marketing Creates Customer Loyalty

Engaging Brand

Now, imagine a brand as a suitor.imagine if they used this kind of marketing mindset rather than how can we ''bribe'' the customer to stay with us? If there is one marketing tactic I hate it is ''like'' this page for your chance to win x - is that creating loyalty or buying like?

How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

To be fully effective, this presence will be separate from any marketing content but consistent with the message it contains. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. marketing.

Loyalty Is Not Just About The Data

Twist Image

Are the right people in the room when you talk about building loyalty? After speaking at the 2012 Colloquy Loyalty Summit in Rancho Palos Verdes, California yesterday (the Terranea Resort is one of the beautiful places I have ever spoken), I found myself wondering if brands aren't shortchanging themselves on their loyalty programs, and where they reside within the organization? Loyalty is not just about the data that one collects. Does that feel like loyalty?

Why and How You Should Analyze Email Marketing Auto-Replies

Spin Sucks

Matt Benati argues that mining your email marketing auto-replies is one of the simplest, most effective strategies with the biggest bang for your buck. The post Why and How You Should Analyze Email Marketing Auto-Replies appeared first on Spin Sucks.

Customer Loyalty? No! Monster Loyalty? Yes!

Twist Image

She''s a master at understanding, talking about, writing about and teaching about customer loyalty. She''s written a batch of bestselling business books like, Creating Customer Evangelists and Citizen Marketers. Most recently, she published a new book, Monster Loyalty - How Lady Gaga Turns Followers into Fanatics. citizen marketers. customer loyalty. marketing podcast. monster loyalty.

Acquisition, Retention, And Building Loyalty In Social Media

Social Media Network Marketing

There are three important criteria while working on Social Media: Acquisition Retention Building Loyalty Acquisition: This is the process of getting new people on-board. In order to get people on-board you will need to make a Business decision if you want to do aggressive marketing or have a subtle chronological effort. Building Loyalty is a life long process. Anything going down on the Retention graph directly hampers your Loyalty graph.

How to Leverage Mobile Payments to Garner Customer Loyalty

SocialFish

It also can help form long-lasting loyalty between your organization and consumers (members and non-member customers). From loyalty programs to innovative social-sharing incentives, mobile marketing can boost your sales and help form lasting loyalty.

Acquisition, Retention, And Building Loyalty In Social Media

Social Media Network Marketing

?? There are three important criteria while working on Social Media: Acquisition Retention Building Loyalty Acquisition: This is the process of getting new people on-board. In order to get people on-board you will need to make a Business decision if you want to do aggressive marketing or have a subtle chronological effort. Building Loyalty is a life long process. Anything going down on the Retention graph directly hampers your Loyalty graph.

How to Create Unconditional Customer Loyalty

Engaging Brand

Social marketing, social media is nutrition for your marketplace. Unconditional loyalty is earned; unconditional love is engaging. What if you offered unconditional content marketing out of love, what if you fed your customers out of love.because you saw it as your human role?

Klout and Peerindex – social network loyalty cards?

The Way of the Web

Measuring influence or just tracking loyalty? And here’s where the loyalty card element comes in: Supermarkets and social networks: The basics of the supermarket loyalty card are pretty simple.

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Four Phygital Marketing Ideas to Grow Your Business

Spin Sucks

There is a new buzzword doing the rounds—phygital marketing. The post Four Phygital Marketing Ideas to Grow Your Business appeared first on Spin Sucks. Related Stories Six Surefire Ways to Grow Your Business Using Text Marketing What’s YOUR Personal Brand?

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Win Customer Loyalty with This Little Trick

Engaging Brand

The reason we eat chocolate after the gym, is the same reason that some brands breed customer loyalty. And understanding this reason can help us create customer loyalty and therefore increase our sales growth. People love treats, especially when we feel we deserve them.

7 Roadblocks to Digital Marketing Transformation

Convince & Convert

Image via BigStockPhoto.com The marketing industry is advancing at an unprecedented rate, creating seemingly insurmountable gaps in marketing talent, technology, and strategy.

4 Retailer Tips for Marketing to Consumers

Convince & Convert

It seems simple enough: Send a smart marketing message to consumers, provide a good product, and they will most likely keep coming back for more. Yet, marketing to consumers is not as easy as it seems. When it comes to marketing and advertising, not all words are created equal.

120 Marketing Tactics for Blogs

Pamorama

Part of a good content marketing strategy, blogging helps you position yourself as an expert in your area. . Content marketing consists of producing and publishing information that builds trust and authority among your ideal customers. Use marketing tactics to create visibility .

Will The Marketing Agency Of The Future Look Nothing Like The Agency Of Today?

Twist Image

We launched our digital marketing agency (then it was called Twist Image , now it's called Mirum ) in 2000. We felt that technology had not permeated the marketing department. We knew that marketers were - candidly - afraid of technology. Some might argue that the battle between marketing and IT still exists in many organizations. The reason may *seem* logical enough: the marketing department is (mostly) creative. What if marketing. brand loyalty.

Social media loyalty: me like you long time (but me hard to get)

Mindjumpers

Like Mindjumpers, he is associated with Social Marketing Forum. This post is not about movies but about “the loyalty&# of fans, followers and all those other labels we give to people on social media. The consequences for the marketing strategy should be clear by now as well.

Presentation: The Power of Loyalty in Social Media

Dave Fleet

In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty. I focused on several insights: Social media is a two-way channel, but over the last ten years social media marketers have increasingly shifted to focus activities on one-way interruption – applying old techniques to new channels, which is exacerbated by updates on networks like Facebook.

5 Truths About Social Marketing

Engaging Brand

Have you the right expectations for your social marketing? I ask because often when I am holding social marketing workshops, I can sense that expectations are either too high or too low.

What Makes Customers Loyal to Brands?

Convince & Convert

In 2016, brands should be doing everything possible to promote customer loyalty. The survey found that 75% of Americans think brands should implement better strategies in order to encourage brand loyalty. Brands should provide discounts and specials for customer loyalty.

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity SMM

The smartest companies are always looking to reach untapped markets. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Marketers can face challenges during such expansions, however.

Content Marketing As A Profit Center

Twist Image

Content marketing. The water is getting very murky out in the marketing world, these days. Content marketing is the new advertising. Since my first business book, Six Pixels of Separation , came out in 2009 I have (gently) tried to persuade brand marketers that there is no binary choice in the digital world. Content marketing will not replace advertising. and more), there is change because the market is demanding this change. brand marketer.

Social Media Marketing Tips For 2017

The Realtime Report

Social Media Marketing Tips For 2017. Social media marketing, in general, is huge. But, as with everything online, social media marketing is evolving and changing all the time. Research shows that in 2016 14% of marketers tried live video in their campaigns.

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5 Bad Marketing Habits Made Worse by the Internet

Convince & Convert

It’s easy for us web marketers to look down on traditional marketers, and how they “just don’t get it.” And by “us,” I mean marketers. Loyalty” Programs. Pratik Dholakiya is Co-Founder & VP of Marketing of E2M Solutions & OnlyDesign.

Effective Marketing from Bob the House

Spin Sucks

But I’m certainly glad I became friends with Bob because he is a fantastic case study in effective marketing. Bob is also hilarious, and the man behind the moniker is a very clever marketer. Effective marketing is about finding the “click.”

Marketing in Business - Conceal and Reveal

Engaging Brand

Marketing in business can be tricky.how much do you say, how to market your business in a social way. But then if you see social marketing and sales as less of a business function and more of a human interaction - then I think it helps. Social Marketing is Not Science or Art.

10 Tools for More Productive Online Marketing

SocialFish

Online marketing is a many headed monster. The average marketer has to balance social, content, email, and other inbound marketing tactics. GetResponse started out as an email marketing platform, but it has become much more.

Using Hashtags in Social Media Marketing

Pamorama

Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business.

9 Things to Note Before Launching a Facebook Coupon Offers Campaign

SocialTimes Facebook

Below is a quick list of some possible coupon campaigns: Customer loyalty. Nevertheless, just because Facebook coupon campaigns are easy to implement and have great marketing potential, it doesn’t mean that anyone can launch or execute a new coupon campaign without considering the following: Decide your goal for the ads. Facebook Offers campaigns are a great way of promoting your products and/or services.

Affiliate Marketing is Far From Dead

Spin Sucks

Affiliate marketing gets a pretty bad rap. Concerns involve the possible scrupulousness of affiliate marketing companies. There are definitely challenges with affiliate marketing, but they’ve been with the industry since its inception and can be handled with proper controls.

A Beginners Guide to Content Marketing [Plus Infographic]

Pamorama

Content marketing has changed the way consumers research and buy your products. This is why content marketing is key. What is content marketing? Any form of marketing that relies on or draws from editorial content is considered content marketing.

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year.

7 Facebook Marketing Case Studies

Pamorama

Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line.

10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. It’s no longer an option for marketers—it’s a must-have.

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