Content for the Customer Journey – Phase V: Loyalty & Advocacy

Ignite Social Media

Loyalty & Advocacy Content for the Customer Journey. Asking for user-generated content (UGC) from fans and sharing recommendations & reviews should be considered for customers in this stage of the journey. Ask for UGC.

4 Tactics to Influence Brand Loyalty through Social Media

Ignite Social Media

A dog is known, not only as man’s best friend, but for its enduring loyalty. When we, as consumers, feel understood and cared for, a similar reaction occurs, resulting in our own loyalty to the brands that we feel really speak to us, and our wants and needs.

5 Social Ad Content Mistakes Brands Make and How To Avoid Them (With UGC)

Pixlee

This is where science meets the art of marketing. By ignoring the feedback and UGC of your target audience on social media, you miss a huge opportunity to boost engagement, trust, and sales! Social Media MarketingSocial media advertising has huge potential for brands.

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3 UGC Marketing Trends on the Rise in 2018

Pixlee

User-generated content marketing has been on a growth trajectory within digital marketing in recent years. As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. With the end of 2017 approaching, marketers are planning for 2018 with an eye on the key trends that will continue to be prominent. Influencer Marketing.

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5 Brands That Are Taking UGC to the Next Level with Product Page Visual Reviews

Pixlee

Brands are experiencing a paradigm shift as they move away from traditional marketing techniques and towards a more seamless omni-channel experience. Here are three brands that are effectively using UGC on their product and category pages to inspire browsers to buy. eCommerce Marketin

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The Next Generation of Retail Experiences: Leading Retailer Launches Interactive In-Store Touchscreens with UGC from Social Media

Pixlee

Today’s consumers rely heavily on social media and tapping into their community when it comes to brand loyalty and their purchase decisions. Brands understand that user-generated content (UGC) that shows real people with your products creates a more engaging shopping experience and builds trust. To learn more about how you can capitalize on user-generated content (UGC) for your brand, please contact us today! eCommerce Marketing

3 Ways to Build Brand Loyalty with User-Generated Content

Pixlee

It’s because they’ve developed loyalty to the brand. . So how do you build brand loyalty , especially when you’re an online business without the personal interaction of brick-and-mortar stores? What is Brand Loyalty? And the best way to do that is with UGC.

What’s More Important: Social Media Fans or User Generated Content?

agora pulse

There’s a new dilemma among social media professionals: S hould you focus on increasing your following or maximizing your user generated content (UGC)? It all depends on your company’s marketing strategy. Marketing pros are always striving to build bigger and better brands.

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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

In the realm of marketing, learning is the name of the game no matter what your goal is. Communication Community Building Daniel Cohen Guest Posts Marketing Public Relations Social Media customer feedback gamification holistic media ugc user generated content

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Does Influencer Marketing Work with Baby Boomers?

Pixlee

Boomers, in particular, are easily reached by influencer marketing as social media adoption within this demographic climbs. Learning how to effectively engage with boomers through influencer marketing, however, involves a different strategy than it does for millennials and Generation Z.

This Overlooked Marketing Strategy Can Help You Succeed in 2019

Pixlee

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Your community should be the core focus of your marketing strategy in the year ahead.

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The Marketing Power of User-Generated Content

Pixlee

These photos and videos invariably end up posted on social media and saved in users’ camera rolls, which has not only created an incredible opportunity for brands, it has changed the landscape of digital marketing. The user-generated content opportunity for marketers cannot be overstated.

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10 Never-fail Marketing Strategies for ECommerce in 2019

Pixlee

With the rapid changes in technology and the ever-shifting digital landscape, it’s important for ecommerce marketers to regularly reexamine and refresh marketing strategies and tactics. With a large portion of the customer base skewing younger, brands are adjusting their tactics to reach Millennials and Gen Z customers more than ever before and with these 10 ecommerce marketing strategies, brands can succeed in 2019 and beyond. Remember that Email Marketing Matters.

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7 Powerful Ways to Boost Conversions on Your Ecommerce Site

Pixlee

A good website can establish credibility and serves as the foundation for digital marketing efforts. Airbnb offers inspiration galleries featuring UGC to keep a clean but approachable design to their site, which a clear actionable call-to-action (CTA). eCommerce Marketing

The Biggest Success of Nike’s “Just Do It” Campaign May Be User-Generated Content

Pixlee

More than 15 million Instagram posts currently carry the #JustDoIt hashtag and much of this User-Generated Content (UGC) can help Nike spur social media followers and comments, additional inquiries into the brand, store visits, and sales. The “Just Do It” campaign’s seismic cultural impact, combined with the brand’s huge marketing expenditures, means that there’s more potential for UGC this time around. Brand Marketing

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Why Hotel Brands Need to Curate Experiences to Drive Business

Pixlee

Most brands already offer curated experiences to guests, but marketing these suggestions with User-Generated Content can make them more visible, attractive, and trustworthy. UGC provides a seal of approval from guests that an experience is worthwhile. UGC can also help a brand differentiate itself from competitors by drawing on the unique perspectives of guests. Brands can gather UGC in a number of ways. The success of peer-to-peer marketing is well-documented.

The 50 User Generated Content Stats You Need to Know

Pixlee

The 50 user generated content stats that all marketers need to know in order to successfully work with brand influencers, improve brand loyalty, and increase ecommerce sales. UGC and Brand Influencers. Influencer marketing is the fastest growing channel for customer acquisition.

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What a Modern Ecommerce Stack Looks Like

Pixlee

With an evolving market place, customers expect innovative online storefronts that provide the latest technology. Brand elements, such as your distinct visual style, mission statement, customer stories, and customer loyalty treatment will help you achieve this. eCommerce Marketing

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“Nanoinfluencers” are Nothing New – It’s Just Word of Mouth on Steroids

Pixlee

The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty. Nanoinfluencers’ might seem like a hot new trend, but realistically it’s a new word for an age-old marketing practice. Savvy brands will unearth this flavor of ‘influencer’ in the form of user-generated content (UGC) to amplify the authentic voice these individuals lend to their content. Brands can gather organic UGC in a number of ways.

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7 Tips for Reposting Instagram Stories & User-Generated Content

Later

Reposting Instagram Stories and sharing user-generated content is a great way to fill your feed with beautiful content, but did you know that UGC is 50% more trustworthy than any other type of media, too? . User-generated content is the word-of-mouth equivalent on social media, meaning that every post or story about your brand that is created by your customers is UGC gold. So why is UGC so valuable? This makes it easier to create branded, themed stories around UGC.

15 Innovative Brands Using Technology to Power Their Content

Pixlee

Top brands are leading the way by utilizing the latest technology to market their content. This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. In today’s market, customers want to be heard.

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3 Ways to Improve Your Site’s User Retention

Convince & Convert

In fact, according to Search Engine Journal, Gen Y is eager to participate in a brand’s marketing. That’s why marketers have reported a conversion rate of 70% when interactive elements are included, in contrast to just 36% when it is absent. That’s why UGC is such a hit.

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What to Post on Instagram When You’re Fresh Out of Ideas

Later

” We use them to educate our audience on topics like Instagram marketing tips and how to best use Later’s features: View this post on Instagram. But quotes can be used for all kinds of marketing reasons, from driving sales to building brand affinity!

The 6 Hottest Forms of Content for Ecommerce Brands Right Now

Pixlee

Your content marketing strategy is what drives your ecommerce brand. User-generated content (UGC) is an easy win for ecommerce brands right now. UGC isn’t just a scalable way to source content for your marketing strategy. Incorporating UGC into your content strategy builds your community by involving your customers in your brand. What’s more – UGC can be used in email campaigns, product description pages, on your homepage, or on an in-store display.

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Why You Should Be Investing In Visual Content for Social Channels

Waxing UnLyrical

Visual content builds trust & loyalty. That’s why a lot of brands leverage user generated content (UGC). Research shows that 93% of consumers find user-generated content (UGC) helpful and 85% trust content generated by others more than they trust the content produced by brands.

Want to Double the Likelihood of an Online Sale with User-Generated Content?

Pixlee

As eCommerce surpassed $327 billion in the US by 2016, the share created by social commerce continues to grow, and user-generated content (UGC) is emerging as a key growth engine. And there’s no better way for a brand to convey authenticity than through UGC — brand loyalists using products in an organic way. In fact, shoppers who engage with UGC are more than twice as likely to make a purchase than their peers. eCommerce Marketing

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Why It’s Important to Repost on Instagram

Pixlee

Marketers today are responsible for creating content for a multitude of different social channels and managing visual content for these channels can be overwhelming and expensive. 59% of millennials claim that they use UGC to inform their purchase decisions about major electronics.

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3 Brands Boosting E-commerce Sales with User-Generated Content 

Pixlee

User-generated content is becoming a mainstay of any marketing strategy. It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. Consumers trust user-generated content above branded content and are more likely to make a purchase based on the word of mouth marketing from their peers. UGC marketing is powerful because it can be used across multiple channels and platforms.

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User Generated Content 101

Pixlee

Social media marketers are often encouraged to develop and curate user generated content, but what is user generated content and why is it important? Integrating UGC into campaigns has become a popular -- and inexpensive -- way to develop brand awareness and loyalty.

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The Social Media Manager’s Top 5 Priorities for in 2019

Pixlee

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends.

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How to Setup and Run an Ecommerce Referral Program

Pixlee

These encourage them to re-purchase and help build loyalty while helping you move products that need to be sold. Deepening brand loyalty for existing customers and motivating them to refer should be your priority. Instead of offering lower prices and cash incentives, high-growth brands are using UGC and community engagement to improve brand favorability and boost referrals. Encourage your followers to submit UGC of themselves using your product for a chance to win a reward.

The Best of This Summer’s Social Media

Ignite Social Media

Summer gives the marketing world a fun boost of energy with fresh looks and feels, driven by inspiring content, new sweepstakes, and edgy campaigns. To celebrate 5 years on the market, Halo Top ice cream launched the Golden Seal sweepstakes. Ah, August.

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Energize Your Fans and Followers with a Sweepstakes

Ignite Social Media

It’s a way to show that you appreciate their loyalty and also entice their connections to check your brand out because who doesn’t like prizes? Instagram UGC.

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Why It’s Important to Repost on Instagram

Pixlee

Marketers today are responsible for creating content for a multitude of different social channels and managing visual content for these channels can be overwhelming and expensive. 59% of millennials claim that they use UGC to inform their purchase decisions about major electronics.

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3 Ways to Boost Email Relevancy with Personalized Imagery

Pixlee

If you want a piece of the $459 billion e-commerce market, you will need to exceed customer expectations when it comes to surprise and delight. Brands who swap cut-price promotion for contextually relevant campaigns will increase sales and achieve long-term customer loyalty. The most efficient and reliable way to provide an above average customer experience is through email; email marketing drives $39 for every $1 spent. Targeted UGC campaigns. eCommerce Marketing

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9 Ways to Increase Instagram Engagement in 2019

Later

Thankfully, Instagram is still one of the best places to market your brand online, gain a loyal following, and build a community that supports your business. We have a complete guide to influencer marketing that can help you get started.

Four Key Strategies to Reclaim a Branded Social Experience

Convince & Convert

With the steps below, you can launch marketing campaigns that are inherently social in nature, and showcase the depth of your brand reach and loyalty. This level of transparency helps to foster brand loyalty and provide validation that is essential to purchase.

What We Learned By Following 4 Pet Brands on Instagram Stories for a Month

Likeable

We were curious how brands that were already winning the social game and still receiving organic traction in the heart of a pay-to-play market were using this format to further extend their reach. It posted quite a bit of influencer and UGC content, making up about 21 percent of the total mix.

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How to Run Your Own Instagram Audit: 8 Steps to Building a Better Profile

Later

Before you even look at your Instagram account, it’s important to take a step back and assess not only your Instagram marketing goals but your business goals as a whole. Having a unique theme is key if your business operates in a highly competitive market, such as beauty and fashion.

5 Valuable Ecommerce Lessons We Can Learn from Superheroes

Pixlee

It’s an effective way to build trust and loyalty, plus the right user-generate content (UGC) can also help increase purchase decisions. And when someone responds to this with a post, tweet, meme, or anything else, grab that UGC and share it so others can see how honorable you are too. Make it easy for them to discover and join the call, and you’ll earn some quality UGC along the way. eCommerce MarketingSuperheroes are just like us, right?

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