article thumbnail

Survey Reveals That UGC Can Drive Improved Trust and Loyalty for eCommerce Brands

Social Media Today

As online shopping soars, new data shows today’s consumers want brands to create more authentic and personalized commerce experiences for them

UGC 171
article thumbnail

Using UGC to Increase Brand Loyalty [Infographic]

Social Media Today

Boosting brand loyalty is key to maximizing your opportunities - here are some tips on how to boost brand loyalty in online shopping

UGC 122
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Tactics to Influence Brand Loyalty through Social Media

Ignite Social Media

A dog is known, not only as man’s best friend, but for its enduring loyalty. When we, as consumers, feel understood and cared for, a similar reaction occurs, resulting in our own loyalty to the brands that we feel really speak to us, and our wants and needs. It’s a lot easier, however, to understand why we’re loyal to the brands we choose, than it is to understand, as a brand, how to evoke that loyalty from your audience. Okay, so, you’ve compiled a library of UGC.

Loyalty 90
article thumbnail

Content for the Customer Journey – Phase V: Loyalty & Advocacy

Ignite Social Media

Loyalty & Advocacy Content for the Customer Journey. Asking for user-generated content (UGC) from fans and sharing recommendations & reviews should be considered for customers in this stage of the journey. Ask for UGC. Collecting and repurposing UGC is a low cost, highly effective content strategy. The post Content for the Customer Journey – Phase V: Loyalty & Advocacy appeared first on Ignite Social Media Agency.

Loyalty 80
article thumbnail

Social Spotlight: How GoPro fuels brand loyalty with UGC

Sprout Social

Few brands have as successfully embraced UGC as GoPro, and with good reason; when your product makes great images and video possible for your consumers, showing is better than telling. User-generated content (UGC) has long been a best practice for B2C social strategies, with the typical goal being to solicit and repurpose content that shows real people using your products. But GoPro’s take on UGC is unique in that the product itself is rarely shown.

UGC 45
article thumbnail

Going Beyond Loyalty Programs: 7 Ways to Create More Loyal Customers

Pixlee

But building that loyalty is increasingly difficult in modern times. Given that, what can brands do to boost that loyalty? It is clear that building exceptional customer service is one of the best ways to build loyalty from your customers. .

Loyalty 52
article thumbnail

3 UGC Marketing Trends on the Rise in 2018

Pixlee

As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. Innovations in AI and machine learning will make it easier for brands to identify influencers, recognize images, and source the best UGC that can be used across all marketing channels. One use case for AI in the UGC marketing space is in influencer marketing platforms.

UGC 40
article thumbnail

3 Ways to Build Brand Loyalty with User-Generated Content

Pixlee

It’s because they’ve developed loyalty to the brand. . So how do you build brand loyalty , especially when you’re an online business without the personal interaction of brick-and-mortar stores? Using user-generated content (UGC) to tell your brand story is one of the best methods for creating brand loyalty available to e-commerce businesses. In this post, we’re going to define brand loyalty and show you how to create it with user-generated content.

Loyalty 40
article thumbnail

5 Social Ad Content Mistakes Brands Make and How To Avoid Them (With UGC)

Pixlee

By ignoring the feedback and UGC of your target audience on social media, you miss a huge opportunity to boost engagement, trust, and sales! It will help to boost their loyalty and trust as well as build authentic relationships with them. The post 5 Social Ad Content Mistakes Brands Make and How To Avoid Them (With UGC) appeared first on The Pixlee Blog. Social media advertising has huge potential for brands.

UGC 40
article thumbnail

Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. . UGC Best Practices #1: Be Original with Your UGC.

UGC 53
article thumbnail

5 Brands That Are Taking UGC to the Next Level with Product Page Visual Reviews

Pixlee

User-generated content (UGC) has been at the forefront of this discussion as shoppers actively seek out brands that provide a personalized, transparent, and authentic experience. Here are three brands that are effectively using UGC on their product and category pages to inspire browsers to buy. Every touchpoint is authentic and mindful to who they are as a sustainable brand, starting with UGC campaigns, such as #AloGivesWater.

UGC 40
article thumbnail

The Next Generation of Retail Experiences: Leading Retailer Launches Interactive In-Store Touchscreens with UGC from Social Media

Pixlee

Today’s consumers rely heavily on social media and tapping into their community when it comes to brand loyalty and their purchase decisions. Brands understand that user-generated content (UGC) that shows real people with your products creates a more engaging shopping experience and builds trust. To learn more about how you can capitalize on user-generated content (UGC) for your brand, please contact us today!

Retail 40
article thumbnail

10 Brands Killing it with User-Generated Content on Instagram

Later

Sharing user-generated content (UGC) is one of the most effective ways to build brand love and strengthen your online community on Instagram. From sharing real-life product reviews, to curating a stunning Instagram feed, there are so many creative ways to elevate your content strategy with UGC! Get inspired by these 10 brands taking user-generated content to the next level on Instagram: UGC Brand Inspo #1: Set a Challenge like @over. It’s UGC, but supercharged! .

UGC 49
article thumbnail

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Gamification is still a bit of a loose concept, in spite of the various coupon plays, discount systems, loyalty programs, punch cards, check-ins, mobile technology and other factors playing into new ways for brands to interact. Communication Community Building Daniel Cohen Guest Posts Marketing Public Relations Social Media customer feedback gamification holistic media ugc user generated content Disclaimer: Pic-n-Post is a client of RedShift Writers. Hello, WUL readers!

Content 195
article thumbnail

What’s More Important: Social Media Fans or User Generated Content?

agora pulse

There’s a new dilemma among social media professionals: S hould you focus on increasing your following or maximizing your user generated content (UGC)? User generated content (UGC) includes any form of content created by the consumer. UGC gives potential customers an inside look at your brand before they buy. UGC also demonstrates audience engagement. Most importantly, UGC is one of the best options for adding some fun. So, more fans or more UGC?

UGC 93
article thumbnail

How to Build Stronger Bonds With Your Community

Convince & Convert

Businesses commonly mistake “customer satisfaction” for customer loyalty. Businesses commonly mistake “customer satisfaction” for customer loyalty. — Ben Shwartz, @Spot_IM ( Tweet This ). Show off and incorporate UGC in all levels of your cross-media promotions. Instead of outsourcing your content, you can use brilliant UGC from your community and engage them at the same time. Image via BigStockPhoto.com.

article thumbnail

Design Agency vs User-Generated Content: Which is Better for Your Brand?

Pixlee

In fact, most of today’s sophisticated brands are beginning to integrate customers’ ideas and demands into marketing content by collecting and sharing user-generated content (UGC) from real customers. UGC is content created by your brand’s audience themselves.

UGC 83
article thumbnail

What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

HootSuite 114
article thumbnail

How Pixlee Improves Your Email Performance With User-Generated Content

Pixlee

Customers who view UGC are twice as likely to convert compared to prospects who don’t get exposed to real customer images or videos. Knowing UGC is hugely effective is the first step in leveling up your email marketing. increase in click-through rates when they use UGC. .

UGC 82
article thumbnail

How to Improve Your Net Promoter Score (NPS) With User-Generated Content

Pixlee

It’s no secret that user-generated content (UGC) is a valuable marketing asset to build trust in your brand, drive sales, and broaden your customer community. But, did you know you can also use UGC to improve your Net Promoter Score? Here’s how: NPS & UGC: How They Relate.

UGC 52
article thumbnail

10 Inspiring Examples of Amazing Brand Communities

Social Media Strategies Summit

According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later.

Examples 190
article thumbnail

5 Brands Crushing Creativity on TikTok

Ignite Social Media

Taco Bell Loves UGC. The brand leverages user generated content (UGC), all while including a diverse mix of original content. One of the best ways to cultivate authentic brand loyalty is to spotlight community member’s brand love. Glossier Embraces UGC & BTS.

UGC 108
article thumbnail

How to Transform Your Customers into Brand Advocates

Pixlee

This concept explains why businesses around the world are prioritizing customer service and CRM programs to promote loyalty and keep customers satisfied. It is an ongoing effort in building customer loyalty that requires consistent input and community-driven strategies. .

UGC 52
article thumbnail

The Biggest Success of Nike’s “Just Do It” Campaign May Be User-Generated Content

Pixlee

More than 15 million Instagram posts currently carry the #JustDoIt hashtag and much of this User-Generated Content (UGC) can help Nike spur social media followers and comments, additional inquiries into the brand, store visits, and sales. The “Just Do It” campaign’s seismic cultural impact, combined with the brand’s huge marketing expenditures, means that there’s more potential for UGC this time around.

UGC 58
article thumbnail

How to Promote Non-Visual Brands on Instagram

Pixlee

Regardless of your industry, contests can boost engagement and drive brand loyalty. UGC can be a powerful tool to create a compelling emotional connection on Instagram. UGC can help your brand appear more personable, human, and relatable.

article thumbnail

How User-Generated Content Can Reduce Bounce Rate

Pixlee

Beyond tried-and-true practices, this often missed tool can help you reduce bounce rate – user-generated content (UGC). Ways to Reduce Bounce Rate with UGC. One of the ways to reduce bounce rate is user-generated content (UGC).

UGC 52
article thumbnail

How to Build Community Without the Metaverse

Pixlee

Instead of directing target audience members solely to your social media profiles, you should show off community and loyalty on your ecommerce website. Consumers say that user-generated content (UGC) is 35% more memorable than other types of media.

article thumbnail

5 Times Brands Used User-Generated Content to Build Inclusivity

Pixlee

One of the most effective ways to diversify your content organically is through user-generated content (UGC). UGC is a powerful, free marketing tool available already at your fingertips if you know how to find it. Alo Yoga’s UGC Integration.

UGC 55
article thumbnail

What a Brand Advocate Is and Why Your Company Needs One

Visually SM

However, customer loyalty is stronger when someone supports a brand without incentives. Some companies encourage user-generated content (UGC) production. Encourage UGC. Brand advocates usually post UGC on social networks.

Company 130
article thumbnail

Why Hotel Brands Need to Curate Experiences to Drive Business

Pixlee

UGC provides a seal of approval from guests that an experience is worthwhile. UGC can also help a brand differentiate itself from competitors by drawing on the unique perspectives of guests. Hotel brands are uniquely positioned to benefit from this approach because of the volume of UGC connected to their properties and the preference future guests have for viewing the authentic experiences of their peers. Brands can gather UGC in a number of ways.

Hotels 56
article thumbnail

6 Ways to Boost Your Content Engagement in 2021

Pixlee

A great way to start identifying the background, demographics, and demeanor of your customers is by analyzing the user-generated content (UGC) they produce. If it isn’t clear, UGC is perhaps the most powerful tool when it comes to engagement. Let’s face it: nobody likes boring content.

UGC 83
article thumbnail

How to Integrate Email Marketing and Social Media for Stronger Campaigns

agora pulse

With social media, you can do everything, from increase brand awareness and generate new leads to drive sales and cultivate loyalty. Get More Mileage Out of UGC. But why stop with sharing your best UGC on your social channels? Bonus Material: FREE SMART Goals ebook.

Campaign 126
article thumbnail

5 Ways We Wish More Brands Would Use Instagram

Pixlee

Feature User-Generated Content (UGC) Creatively. Be on the lookout for posts mentioning your brand or industry-related hashtags, identify your existing fans within your follower base, or use a UGC platform like Pixlee to automatically pull in high-quality content from your community.

UGC 74
article thumbnail

The 50 User Generated Content Stats You Need to Know

Pixlee

The 50 user generated content stats that all marketers need to know in order to successfully work with brand influencers, improve brand loyalty, and increase ecommerce sales. UGC and Brand Influencers. 76% of marketers consider influencer engagement effective in garnering customer loyalty. UGC and Brand Loyalty. UGC and Millennials. 59% of millennials claim that they use UGC to inform their purchase decisions about major electronics.

UGC 40
article thumbnail

8 Tactics for Getting More Sales Beyond the Holiday Season

Pixlee

One of the most powerful marketing assets you have access to is the user-generated content (UGC) created by your happy customers. Because so much shopping goes down during the holidays, the period just after that craze ends is ripe for UGC collection from your fan base.

UGC 52
article thumbnail

5 Strategies to Increase Consumer Retention Rates in 2020

Pixlee

Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands. Rather than hyper-personalizing, try including rich snippets of UGC in emails.

UGC 56
article thumbnail

7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

Having this at top of your TikTok Marketing strategy can quickly build audience loyalty. Research shows that UGC-focused ads on TikTok outperform other kinds of digital ad placements , including those in Facebook ads (by 32%) and more conventional digital ads like Google ads (by 46%).

Strategy 146
article thumbnail

How To Get More Out Of Post Purchase Communications

Pixlee

Building loyalty takes time and ongoing communication; post-purchase communication can catalyze that loyalty. In fact, 80% of customers say they gained loyalty for a brand over time thanks to a range of experiences with products and customer service. Customer Loyalty Programs.

UGC 52
article thumbnail

Pixlee Joins the New Shopify Plus Certified App Program

Pixlee

We’re thrilled to announce that Pixlee is joining the new Shopify Plus Certified App Program as the very best UGC and influencer partner for brands using Shopify Plus. Alo Yoga uses Pixlee with Shopify Plus which has led to an increase in sales, community loyalty, and engagement.

UGC 64
article thumbnail

5 Ways We Wish More Brands Would Use Instagram

Pixlee

Feature User-Generated Content (UGC) Creatively. Be on the lookout for posts mentioning your brand or industry-related hashtags, identify your existing fans within your follower base, or use a UGC platform like Pixlee to automatically pull in high-quality content from your community.

UGC 62
article thumbnail

Instagram’s Checkout Feature: What Brands Need to Know

Pixlee

By engaging customers, you can boost brand experience, gain beneficial feedback, increase sales, and improve customer relationships to enhance brand loyalty. . UGC helps develop brand loyalty, which in turn will lead to increased sales and also allows for helpful product feedback.

UGC 52
article thumbnail

Instagram’s Checkout Feature: What Brands Need to Know

Pixlee

By engaging customers, you can boost brand experience, gain beneficial feedback, increase sales, and improve customer relationships to enhance brand loyalty. . UGC helps develop brand loyalty, which in turn will lead to increased sales and also allows for helpful product feedback.

UGC 52
article thumbnail

“Nanoinfluencers” are Nothing New – It’s Just Word of Mouth on Steroids

Pixlee

The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty. Savvy brands will unearth this flavor of ‘influencer’ in the form of user-generated content (UGC) to amplify the authentic voice these individuals lend to their content. Shoppers who engage with User-Generated Content (UGC) are more than twice as likely to make a purchase than their peers and UGC increases on-site conversion rates by 12%.

UGC 55