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7 Top B2B Social Media Trends

Oktopost

Community building Online communities are a powerful way to build sustainable brand loyalty and trust, so it’s worth looking into this trend if you aren’t leveraging it already. Facebook is a solid social media platform to focus your community-building efforts.

B2B 117
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How to Build Community Without the Metaverse

Pixlee

As the metaverse continues to grow and brands begin designing marketing strategies that align with it, it’s important to remember that social media is not the only approach to community-building. You need to make shoppers want to be a part of your booming community. Channel-Agnostic Marketing. On-Site Displays.

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4 Tactics to Influence Brand Loyalty through Social Media

Ignite Social Media

A dog is known, not only as man’s best friend, but for its enduring loyalty. When we, as consumers, feel understood and cared for, a similar reaction occurs, resulting in our own loyalty to the brands that we feel really speak to us, and our wants and needs. Get to Know and Understand Your Audience. Kill ‘em with Content.

Loyalty 60
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Tab’s Chocolate Social Media Strategy: A Tempting Recipe For Success

Keyhole.co

From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the confectionery industry has created a social media strategy even the top brands can learn from. The chocolate brand boasts 110,000 TikTok followers and mostly relies on UGC and influencer marketing posts for its campaigns.

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7 Crucial Considerations for Creating Winning Social Media Content for Your Brand

Social Media Strategies Summit

According to data from Nosto, 60% of people find UGC the most authentic content format. So, if you’re trying to connect with your followers and nurture loyalty, you need to include UGC in your social media marketing strategy. It’s a great way for the brand to connect with its customers. Source: instagram.com 6.

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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Gamification is still a bit of a loose concept, in spite of the various coupon plays, discount systems, loyalty programs, punch cards, check-ins, mobile technology and other factors playing into new ways for brands to interact. Expect the future to bring more of this kind of involvement. Gamification.

Content 253
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Nestle’s Social Media Strategy: Brewing Online Engagement With Consistency

Keyhole.co

Instead, on Facebook, Nestlé puts up more people-centric and community-building content like this post. There are plenty of community and thematic posts on Instagram too, but there is also an equal number of product-forward ones. What’s interesting is the company uses different strategies on its various social media platforms.