Social Media Strategies Summit

NOVEMBER 26, 2024

Encompass Pet Group has a similar setup to Broadridge, with a pocket of community managers tasked with monitoring the brand’s social platforms, plus dedicated paid media and organic social teams. Or, if something happens outside of that meeting, they’ll talk through it via Teams or group chat, or arrange another impromptu meeting.

Platform 256

Platform Strategy Team Issues 256

Jon Loomer

NOVEMBER 25, 2024

Placements are listed in the “placement groups” that are created when uploading your creative in Ads Manager (we’ll get to that in a minute). Those recommendations often conflict with the aspect ratios that Meta requests when assigning placement groups. Within the Media section, expand the Feeds group.

Feed 179

Feed Feedly Groups Groups 179

Jon Loomer

JUNE 30, 2025

When using Advantage+ Campaign setup or manual setup with Advantage+ Audience , detailed targeting inputs are viewed as suggestions and Meta can reach people beyond these groups if it will improve performance. One exception might be if you are unable to serve people by age group or gender.

How To 167

How To Advertising Campaign Groups 167

Jon Loomer

FEBRUARY 17, 2025

Let’s touch on all of these exceptions, grouping them by setting… Creating Multiple Ad Sets Back in the day, it made a whole lot of sense to create several ad sets within a single campaign. Targeting could make or break our results, so we created different ad sets to isolate specific groups of people.

Advertising 174

Advertising Cost Groups Groups 174

Social Media Today

JULY 30, 2024

The agency holding company will use Influential’s platform in concert with Epsilon’s insights to help clients find influencers to engage consumers.

Influencer 181

Influencer Groups Groups Marketing 181

Social Media Strategies Summit

APRIL 16, 2025

Share (More) User-Generated Content Think of ways to gather and share user-generated content , from running photo contests to starting employee advocacy groups. Create Your Boost Brigade Simply put, a boost brigade is a group of fellow communicators you can call on to help increase your reach.

Collaboration 240

Collaboration Trends Social Media Organization 240

Jon Loomer

APRIL 14, 2025

Meta may automatically convert groups of static images into slideshow-style videos. Group by Design Theme Most effective carousels have a consistent design theme that runs through each of the individual images and videos. Create Separate Ads as Needed What do you do if you have multiple groups of design themes?

URL 176

URL Advertising Groups Groups 176

Social Media Strategies Summit

NOVEMBER 4, 2024

Consumer research company GWI found that 15% of Gen Z and 14% of Millennials prefer thinking about the past rather than the future , with interest tailing off among older age groups. Similarly, 50% of Gen Z and 47% of Millennials feel nostalgia toward certain types of media.

Social Media 246

Social Media Marketing Fashion Campaign 246

Jon Loomer

NOVEMBER 24, 2024

1 Meta applies these aspect ratios to different placement groups. But this process desperately needs to be updated because these groups conflict with many of Meta’s own recommendations. Of course, this highlights how much of a mess the current process is for uploading different aspect ratios for different placement groups.

Real Estate 148

Real Estate Feed Feedly Groups 148

Convince & Convert

NOVEMBER 22, 2024

Instead, they honed in on environmentally-conscious consumers that helped them develop a product that addressed this group’s values around sustainability and low-impact manufacturing. Use engagement metrics to tweak your messaging and better align with what resonates most with each niche group. The result?

Marketing 146

Marketing Apple Loyalty Authentication 146

Buffer Social

JANUARY 29, 2025

From there, Julian grouped them into three categories to measure the consistency of each user. Once we had defined these user groups, we looked at the median engagements per post for each group — and here's where it gets interesting. The consistent group saw 340% more engagement per post than the inconsistent group.

Comments 119

Comments Study Posterous Analysis 119

Jon Loomer

MAY 22, 2025

Or you could just as easily decrease your bid for that group. I can create a Value Rule to lower my bid on this age group. Value Rules, however, is much easier to set up and manage. Example An example would be increasing your bid by 20% for people between 25 and 44. You can also combine rules by clicking “Add Criteria.”

Overview 139

Overview Mobile System Advertising 139

Jon Loomer

MARCH 10, 2025

Use the Breakdown feature to breakdown your results by age group. This will generate separate rows for each age group. Is a high concentration of your budget spent on an age group you didn’t expect? Meta’s ad delivery algorithm will exploit signals to get you more of the results that you want.

How To 183

How To Report URL Eventful 183

Social Media Today

APRIL 10, 2025

An overview of the latest, smaller tweaks and updates from WhatsApp.

Groups 166

Groups Groups Overview 166

Hootsuite

JANUARY 14, 2025

You need a Facebook Business Page to run Facebook ads, open a Facebook shop , or create a Facebook Group managed by your brand. The right CTA button can encourage visitors to shop, visit your Facebook Group, book an appointment, and more. Lean into Facebook Groups Facebook Groups are an exceptional tool for that community-building.

Tips 111

Tips Facebook HootSuite How To 111

Buffer Social

APRIL 16, 2025

I run a Facebook group called Freelancers Who Work Smart, Not Hard , but, for ages, I managed it the hard way, not the smart way.  Days or even weeks (eek) would go by without me posting, and the group would lose momentum.  In doing this, the group ended up becoming more active than it’s ever been!

Facebook 117

Facebook How To Notification Groups 117

Jon Loomer

DECEMBER 30, 2024

I was among this group initially. They provide important context to algorithmic targeting by breaking down results into three groups: Engaged Audience Existing Customers New Audience This helps us see how budget and results are distributed between remarketing and prospecting groups. Many advertisers revolted. Add a layer.

Advertising 158

Advertising Eventful Issues Conversation 158

Buffer Social

JANUARY 9, 2025

A campaign can include multiple ad groups. Ad group level : The ad group is the second level, where you set up the targeting of your ads, define ad placement, and decide on a budget. TikTok ad groups can have multiple ads. Ad level : At the ad level, you can customize each individual ad as part of various ad groups.

Advertising 109

Advertising CPA How To Campaign 109

Convince & Convert

SEPTEMBER 14, 2024

These tools can analyze vast customer data, identifying unique characteristics and behaviors to group customers into actionable segments. However, 23% of respondents are not using AI for any of these purposes, suggesting that while AI adoption is growing, a substantial group has yet to integrate AI into their marketing strategies.

Trends 144

Trends Data Tips Marketing 144

Jon Loomer

JUNE 23, 2025

When you do, Meta can still deliver your ads beyond those groups. An example I’ve run into is an occasional weakness found in age groups and leads. But you can otherwise provide audience suggestions using custom audiences, lookalike audiences, age range, genders, and detailed targeting.

Campaign 169

Campaign Advertising Course Examples 169

Jon Loomer

FEBRUARY 13, 2025

Eliminating the outdated group will improve the setup process. I always assumed these were essentially the same as using Advantage+ Audience with suggestions anyway. Even if they aren’t technically the same, they were close enough to create unnecessary confusion. The post Is it the End of Original Audiences?

Campaign 139

Campaign Groups Groups Process 139

Webbiquity SMM

MAY 31, 2022

Start Your Own Group on Specific Topic. There are over two million LinkedIn groups , some of them with more than a million members. The last thing you want is to create a generic group and compete against thousands of other similar groups. What specific benefit can you give your audience that other groups can’t?

B2B 292

B2B LinkedIn Strategy Marketing 292

Hootsuite

JANUARY 10, 2025

Get active in Facebook groups Creating a Facebook group is a great way to get fans involved and engaged. billion people use Facebook groups. And those meaningful interactions in groups can create brand loyalty and lead to increased engagement on your Facebook Page. More than 1.8 This applies to brands, too.

Engagement 117

Engagement Facebook HootSuite UGC 117

Sprout Social

APRIL 21, 2025

If you love experimenting with your skincare routine, theres an entire ecosystem of Facebook groups, subreddits, Discord channels and more to explore. A niche community is a group focused on a specific demographic, interest or goal. Social media culture is fed by niche communities built around specific interests.

Communities 101

Communities Brands Reddit Travel 101

Convince & Convert

AUGUST 16, 2024

These can be 1:1 coffee chats or group invites. Whether it’s a work anniversary, a project completion, or a personal milestone, make sure to acknowledge these events (preferably as a group). We sang a group “Happy Birthday” or “Happy Anniversary” and every time, it was HORRIFIC. At minimum, hop on and do a round of applause.

Team 147

Team Tips Hosting Meeting 147

Audiense

JUNE 3, 2025

The more youre able to identify the wants and needs of your customer groups, the easier it is to create optimized marketing campaigns for each group. This doesnt have to be a guessing game, granted you've mastered the art of audience targeting.

Types 86

Types Strategy Groups Groups 86

Buffer Social

JANUARY 21, 2025

An ‘incomplete’ version will drop in February Mosseri revealed that the Edits team has been working with a group of creators to improve the app for a few months, and they’re looking to expand this group in the coming weeks. For one thing, there will be no desktop version of the app.

Instagram 117

Instagram Video Mobile Film 117

Jon Loomer

NOVEMBER 2, 2024

Find Yours Ad Limits Per Page is found within the All Tools Menu under the Advertise group. So if a single page is controlled by multiple ad accounts, all ads count toward the limit. There you’ll get a list of the pages you manage and progress toward your limit. Is it Necessary?

Advertising 147

Advertising System Groups Groups 147

Hootsuite

DECEMBER 4, 2024

Here’s why audience insights are a game-changer: Target a specific group. Wealthsimple Foundation chose to zero in on the 15-24 age group, allowing their marketing strategy to become more specific and intentional. In fact, it’s widely recognized that social media users aren’t easy to please.

Class 106

Class Survey YouTube Analytics 106

Social Media Strategies Summit

MARCH 22, 2023

Setup Your First Campaign Group Before we start discussing audience targeting, creatives, and whether to choose video or text ads, you need to build your first campaign group. Campaign groups allow you to group campaigns with similar audiences or objectives, helping you manage them at scale.

LinkedIn 246

LinkedIn Campaign Groups Groups 246

Sprout Social

SEPTEMBER 23, 2024

That’s why we created our Marketing AI Steering Group—a cross-functional team dedicated to driving strategic, responsible and ethical adoption of AI technology. Source: GrowthPath Partners That’s where Sprout’s Marketing AI Steering Group comes in.

Committee 83

Committee Marketing Class Collaboration 83

Social Media Today

JULY 8, 2025

The AI future 71% of marketers plan to invest at least $10 million into AI over the next three years, up from 57% in 2024 (Source: Boston Consulting Group) 83% of CMOs have expressed optimism in the technology, a five point increase from the year prior (Source: Boston Consulting Group) Economic uncertainty On a scale of 1-10, 51% of U.S.

Statistics 115

Statistics Press Release Wikimedia Marketing 115

Jon Loomer

FEBRUARY 27, 2025

While I don’t have a problem spending some money on that age group, I certainly don’t want to spend as much as was getting spent. If Meta is spending significantly on an age group you either cant serve or is providing low-quality results, its a sign that you may need to restrict the age range. The result?

Groups 107

Groups Groups Examples How To 107

Ignite Social Media

JANUARY 27, 2025

Looking Forward Thank you to Ad Age, to Workforce Research Group, and most importantly, to our incredible team who makes Ignite Social Media the amazing workplace it is today. Want to work for us? Check out our Careers page to see what openings we have. Ready to Elevate Your Social Media Strategy ? Contact us today.

FeedBurner 147

FeedBurner Badge MySpace Fashion 147

Hootsuite

APRIL 22, 2025

But also consider: Facebook Groups Facebook Live video Facebook Events 4. Facebook Groups Over 1.8 billion people use Facebook Groups every month. Groups can be public or private. A private group is a much more intimate way to connect with your top customers. Wednesday to Saturday. Inspire new marketing ideas.

Facebook 99

Facebook HootSuite Marketing Groups 99

Sprout Social

JUNE 16, 2025

Organize LinkedIn activity into performance categories: Group your LinkedIn data by campaign objective, like lead generation or brand awareness so the model can estimate each category’s impact. When calculating ROI, compare revenue between a group exposed to a LinkedIn campaign and a group that wasn’t.

ROI 77

ROI LinkedIn Marketing Patterns 77

Buffer Social

MARCH 31, 2025

1 aspect ratio) Groups: 1640 x 856 pixels (1.92:1 1 aspect ratio) Groups: 1640 x 856 pixels (1.92:1 Facebook cover photos for profiles and pages have different dimensions and aspect ratios from those for groups and events. For groups , the recommended cover image size is 1640 x 856 pixels.

Social Media 131

Social Media LinkedIn YouTube Instagram 131