article thumbnail

Promote Facebook Groups with Ads in Meta Ads Manager

Jon Loomer

Meta advertisers have long asked for the ability to promote Facebook groups with ads. Meta is rolling out built-in solutions for promoting Facebook groups within Ads Manager. Here’s an overview of how it works… Create a Campaign to Promote a Facebook Group Start by using the Engagement objective. That is changing.

Groups 184
article thumbnail

Instagram Tests New Elements to Feed into More Enclosed Group Sharing

Social Media Today

More IG users are engaging in private groups, and Instagram's looking to feed into that behavioral shift.

Feed 203
article thumbnail

X Adds Topic Tags to Groups to Help Improve Discovery

Social Media Today

X says that the tags will play a big role in deciding which groups are highlighted in related search queries.

Groups 171
article thumbnail

LinkedIn Shares New Insights into How Public Group Posts are Distributed

Social Media Today

A look at how LinkedIn's looking to improve its groups product.

Groups 171
article thumbnail

Facebook Removes Rooms from Groups

Jon Loomer

Facebook is removing Rooms from Groups. We received the following message when starting a Room in my private Facebook group: “Rooms in groups will be removed on November 16. Starting November 10, new group rooms can’t be created. Rooms is technically a Messenger product that’s been folded into Groups.

Groups 142
article thumbnail

Two Ways to Promote Facebook Groups

Jon Loomer

There are two ways to run ads to promote Facebook groups. Within the ad set, select the Facebook Group conversion location. If you don’t see that conversion location, you may assume you don’t have the ability to promote your Facebook group. You may have an option for Group Joins.

Groups 141
article thumbnail

Should You Restrict by Demographic Group?

Jon Loomer

You isolate the highest performing group as women between 35 and 44. So all of your ad sets target this group, thinking you’ll get more conversions. It may seem logical that restricting your audience to a high-performing tighter demographic group would be effective. The post Should You Restrict by Demographic Group?

Groups 130