article thumbnail

Promote Facebook Groups with Ads in Meta Ads Manager

Jon Loomer

Meta advertisers have long asked for the ability to promote Facebook groups with ads. Meta is rolling out built-in solutions for promoting Facebook groups within Ads Manager. Here’s an overview of how it works… Create a Campaign to Promote a Facebook Group Start by using the Engagement objective. That is changing.

Groups 184
article thumbnail

Facebook Removes Rooms from Groups

Jon Loomer

Facebook is removing Rooms from Groups. We received the following message when starting a Room in my private Facebook group: “Rooms in groups will be removed on November 16. Starting November 10, new group rooms can’t be created. Rooms is technically a Messenger product that’s been folded into Groups.

Groups 143
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Should You Restrict by Demographic Group?

Jon Loomer

You isolate the highest performing group as women between 35 and 44. So all of your ad sets target this group, thinking you’ll get more conversions. It may seem logical that restricting your audience to a high-performing tighter demographic group would be effective. The post Should You Restrict by Demographic Group?

Groups 131
article thumbnail

Two Ways to Promote Facebook Groups

Jon Loomer

There are two ways to run ads to promote Facebook groups. Within the ad set, select the Facebook Group conversion location. If you don’t see that conversion location, you may assume you don’t have the ability to promote your Facebook group. You may have an option for Group Joins.

Groups 142
article thumbnail

Run Ads for Facebook Groups

Jon Loomer

After hearing some early rumors about this in July, Meta seems to be rolling out the ability to create campaigns to promote your Facebook group in Ads Manager. Select “Facebook Group” under Conversion Location. When creating your ad, select the name of your group under Destination. Here are the steps… 1.

Groups 129
article thumbnail

Tips for Executing LinkedIn Groups

Ignite Social Media

Social media groups have become a popular way for communities to stay connected, and with the rise of branded Facebook Groups and LinkedIn Groups (along with new features), brands have new opportunities to connect with their audiences. Laying The Framework for Your LinkedIn Group. will get users removed from the group.

Groups 198
article thumbnail

X Adds Topic Tags to Groups to Help Improve Discovery

Social Media Today

X says that the tags will play a big role in deciding which groups are highlighted in related search queries.

Groups 164