Social Media Today

JANUARY 30, 2024

X says that the tags will play a big role in deciding which groups are highlighted in related search queries.

Groups 183

Groups Groups 183

Jon Loomer

NOVEMBER 25, 2024

Placements are listed in the “placement groups” that are created when uploading your creative in Ads Manager (we’ll get to that in a minute). Those recommendations often conflict with the aspect ratios that Meta requests when assigning placement groups. Within the Media section, expand the Feeds group.

Feedly 179

Feedly Feed Groups Groups 179

Social Media Strategies Summit

NOVEMBER 26, 2024

Encompass Pet Group has a similar setup to Broadridge, with a pocket of community managers tasked with monitoring the brand’s social platforms, plus dedicated paid media and organic social teams. Or, if something happens outside of that meeting, they’ll talk through it via Teams or group chat, or arrange another impromptu meeting.

Platform 222

Platform Strategy Team Issues 222

Social Media Today

JULY 30, 2024

The agency holding company will use Influential’s platform in concert with Epsilon’s insights to help clients find influencers to engage consumers.

Influencer 185

Influencer Groups Groups Marketing 185

Jon Loomer

FEBRUARY 17, 2025

Let’s touch on all of these exceptions, grouping them by setting… Creating Multiple Ad Sets Back in the day, it made a whole lot of sense to create several ad sets within a single campaign. Targeting could make or break our results, so we created different ad sets to isolate specific groups of people.

Advertising 174

Advertising Cost Groups Groups 174

Social Media Today

JULY 31, 2024

TikTok’s showcasing African region creators this month.

Groups 175

Groups Groups 175

Social Media Today

AUGUST 12, 2024

TikTok’s looking to lean into the DM sharing shift.

Groups 178

Groups Groups 178

Social Media Strategies Summit

NOVEMBER 4, 2024

Consumer research company GWI found that 15% of Gen Z and 14% of Millennials prefer thinking about the past rather than the future , with interest tailing off among older age groups. Similarly, 50% of Gen Z and 47% of Millennials feel nostalgia toward certain types of media.

Social Media 235

Social Media Marketing Fashion Campaign 235

Jon Loomer

NOVEMBER 24, 2024

1 Meta applies these aspect ratios to different placement groups. But this process desperately needs to be updated because these groups conflict with many of Meta’s own recommendations. Of course, this highlights how much of a mess the current process is for uploading different aspect ratios for different placement groups.

Real Estate 148

Real Estate Feedly Feed Groups 148

Social Media Today

AUGUST 8, 2024

GARM is suspending activity amid legal action from X.

Activities 187

Activities Groups Groups 187

Social Media Today

MAY 16, 2024

X says that time spent on Communities has grown 600%.

Communities 190

Communities Groups Groups Engagement 190

Social Media Today

JULY 21, 2024

Yet another forum designed to ensure safer AI development.

Industry 178

Industry Groups Groups Forums 178

Jon Loomer

MARCH 10, 2025

Use the Breakdown feature to breakdown your results by age group. This will generate separate rows for each age group. Is a high concentration of your budget spent on an age group you didn’t expect? Meta’s ad delivery algorithm will exploit signals to get you more of the results that you want.

How To 179

How To Report URL Eventful 179

Social Media Today

JULY 21, 2024

Yet another forum designed to ensure safer AI development.

Industry 176

Industry Groups Groups Forums 176

Social Media Today

APRIL 29, 2024

The Oversight Board provides an alternative appeals process for moderation decisions.

Groups 173

Groups Groups Process 173

Social Media Today

DECEMBER 11, 2023

Social media engagement is moving into more private spaces, which the platforms are now looking to better facilitate.

Platform 182

Platform Groups Groups Social Media 182

Social Media Today

MAY 16, 2024

X says that time spent on Communities has grown 600%.

Communities 187

Communities Groups Groups Engagement 187

Convince & Convert

NOVEMBER 22, 2024

Instead, they honed in on environmentally-conscious consumers that helped them develop a product that addressed this group’s values around sustainability and low-impact manufacturing. Use engagement metrics to tweak your messaging and better align with what resonates most with each niche group. The result?

Marketing 139

Marketing Apple Loyalty Authentication 139

Buffer Social

JANUARY 29, 2025

From there, Julian grouped them into three categories to measure the consistency of each user. Once we had defined these user groups, we looked at the median engagements per post for each group — and here's where it gets interesting. The consistent group saw 340% more engagement per post than the inconsistent group.

Comments 115

Comments Study Posterous Analysis 115

Social Media Today

DECEMBER 3, 2024

An improved process for promoting charities on TikTok.

Process 162

Process Groups Groups Content 162

Social Media Today

DECEMBER 3, 2024

An improved process for promoting charities on TikTok.

Process 155

Process Groups Groups Content 155

Hootsuite

JANUARY 14, 2025

You need a Facebook Business Page to run Facebook ads, open a Facebook shop , or create a Facebook Group managed by your brand. The right CTA button can encourage visitors to shop, visit your Facebook Group, book an appointment, and more. Lean into Facebook Groups Facebook Groups are an exceptional tool for that community-building.

Tips 109

Tips Facebook HootSuite How To 109

Social Media Today

DECEMBER 11, 2023

Social media engagement is moving into more private spaces, which the platforms are now looking to better facilitate.

Platform 192

Platform Groups Groups Social Media 192

Jon Loomer

DECEMBER 30, 2024

I was among this group initially. They provide important context to algorithmic targeting by breaking down results into three groups: Engaged Audience Existing Customers New Audience This helps us see how budget and results are distributed between remarketing and prospecting groups. Many advertisers revolted. Add a layer.

Advertising 158

Advertising Eventful Issues Conversation 158

Jon Loomer

DECEMBER 16, 2024

I started the Power Hitters Club more than a decade ago.

Advertising 158

Advertising Trends Discount Publishing 158

Buffer Social

JANUARY 9, 2025

A campaign can include multiple ad groups. Ad group level : The ad group is the second level, where you set up the targeting of your ads, define ad placement, and decide on a budget. TikTok ad groups can have multiple ads. Ad level : At the ad level, you can customize each individual ad as part of various ad groups.

Advertising 106

Advertising CPA How To Campaign 106

Jon Loomer

OCTOBER 23, 2024

Once you define your Audience Segments, you can run a breakdown of your results to view the distribution of ad spend and other metrics between three different groups: Engaged Audience Existing Customers New Audience For the purpose of this test, this breakdown can help us understand how much our audience is expanded.

Advertising 174

Advertising Campaign Conversation Groups 174

Convince & Convert

SEPTEMBER 14, 2024

These tools can analyze vast customer data, identifying unique characteristics and behaviors to group customers into actionable segments. However, 23% of respondents are not using AI for any of these purposes, suggesting that while AI adoption is growing, a substantial group has yet to integrate AI into their marketing strategies.

Trends 137

Trends Data Tips Marketing 137

Hootsuite

JANUARY 10, 2025

Get active in Facebook groups Creating a Facebook group is a great way to get fans involved and engaged. billion people use Facebook groups. And those meaningful interactions in groups can create brand loyalty and lead to increased engagement on your Facebook Page. More than 1.8 This applies to brands, too.

Engagement 115

Engagement Facebook HootSuite UGC 115

Jon Loomer

NOVEMBER 2, 2024

Find Yours Ad Limits Per Page is found within the All Tools Menu under the Advertise group. So if a single page is controlled by multiple ad accounts, all ads count toward the limit. There you’ll get a list of the pages you manage and progress toward your limit. Is it Necessary?

Advertising 146

Advertising System Groups Groups 146

Buffer Social

JANUARY 21, 2025

An ‘incomplete’ version will drop in February Mosseri revealed that the Edits team has been working with a group of creators to improve the app for a few months, and they’re looking to expand this group in the coming weeks. For one thing, there will be no desktop version of the app.

Instagram 114

Instagram Video Mobile Film 114

Convince & Convert

AUGUST 16, 2024

These can be 1:1 coffee chats or group invites. Whether it’s a work anniversary, a project completion, or a personal milestone, make sure to acknowledge these events (preferably as a group). We sang a group “Happy Birthday” or “Happy Anniversary” and every time, it was HORRIFIC. At minimum, hop on and do a round of applause.

Team 139

Team Tips Hosting Collaboration 139

Social Media Strategies Summit

MARCH 22, 2023

Setup Your First Campaign Group Before we start discussing audience targeting, creatives, and whether to choose video or text ads, you need to build your first campaign group. Campaign groups allow you to group campaigns with similar audiences or objectives, helping you manage them at scale.

LinkedIn 245

LinkedIn Campaign Groups Groups 245

Jon Loomer

FEBRUARY 13, 2025

Eliminating the outdated group will improve the setup process. I always assumed these were essentially the same as using Advantage+ Audience with suggestions anyway. Even if they aren’t technically the same, they were close enough to create unnecessary confusion. The post Is it the End of Original Audiences?

Campaign 123

Campaign Groups Groups Process 123

Sprout Social

SEPTEMBER 23, 2024

That’s why we created our Marketing AI Steering Group—a cross-functional team dedicated to driving strategic, responsible and ethical adoption of AI technology. Source: GrowthPath Partners That’s where Sprout’s Marketing AI Steering Group comes in.

Committee 82

Committee Marketing Class Collaboration 82

Ignite Social Media

JANUARY 27, 2025

Looking Forward Thank you to Ad Age, to Workforce Research Group, and most importantly, to our incredible team who makes Ignite Social Media the amazing workplace it is today. Want to work for us? Check out our Careers page to see what openings we have. Ready to Elevate Your Social Media Strategy ? Contact us today.

FeedBurner 147

FeedBurner Badge MySpace Fashion 147

Hootsuite

DECEMBER 4, 2024

Here’s why audience insights are a game-changer: Target a specific group. Wealthsimple Foundation chose to zero in on the 15-24 age group, allowing their marketing strategy to become more specific and intentional. In fact, it’s widely recognized that social media users aren’t easy to please.

Class 103

Class Survey YouTube Analytics 103