STUDY: The Business Impact of Online Communities
MARCH 6, 2017
How do organizations track the impact of their online communities? How do they link the community to competitive advantage? To get answers to these critical questions, Leader Networks conducted a survey of nearly 300 marketing and community leaders that resulted in The Business Impact of Online Communities Study. Align community with member retention programs.
Top 9 LinkedIn Social Media Marketing Groups
OCTOBER 12, 2015
Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. Description: This is the largest and most active social media marketing group on LinkedIn and it includes 20 subgroups for special interests. Group size: 999,929 members. Group size: 50,858 members. Group size: 182,536 members. Group size: 43,974 members.
LinkedIn Groups: Be S.M.A.R.T.
MARCH 18, 2014
There is a lot of discussion about whether or not LinkedIn groups are fertile networking grounds. million groups, and 8,000 new ones being created every week, there is certainly opportunity in our midst, isn''t there? I am seeing an increase in conversation in a few of the groups I am in, which is great. PROCESS FOR GROUP INVOLVEMENT. Process For Group Involvement.
How to Build a Community that Thrives
FEBRUARY 26, 2015
We talked a lot about engagement and networking and building community. In the early days of social media, everyone talked about community. Build a community. Talk to your community. Community is the bee’s knees. Everyone should have a community. What is Community? But let’s back up and talk, first, about what it means to build a community.
How To Make The Best Use of LinkedIn Groups
DECEMBER 8, 2011
One of the most efficient and subtle ways of marketing your brand on LinkedIn is to work with LinkedIn Groups. LinkedIn has two types of groups, which can be classified as External and Owned Groups. Groups on LinkedIn are the communities of like-minded people where they discuss their topics of interest. Groups were very well utilized by Philips healthcare.
The State of Community Management 2014
APRIL 30, 2014
From the Community Roundtable comes the awesomest comprehensive report on communities. Those objective markers – developed in conjunction with members of TheCR Network – enable community teams to validate their approach and develop roadmaps. The State of Community Management 2014 from The Community Roundtable. Report: State of Community Management.
Putting the “We” in Community
FEBRUARY 26, 2016
In the social space, there’s a lot of talk about “community.” ” We hear it all the time and, rightly so; because community is just that important. Like Rome, however, a community can’t be built in a day. But community is a funny thing; you’re either all in, or you’re out. Putting “we” in community.
Are Bloggers Community Managers?
SEPTEMBER 26, 2011
Are all bloggers also community managers? Jayme Soulati , in suggesting this topic , wondered if ignorance regarding community management might explain some blog failures. Because this post began as a comments-section Q&A, we’ll continue it in the same vein: What Is Community Management? Are Bloggers Community Managers? Schedule community events and Ustream chats.
Podcasts and Facebook Groups Are the New Community Levers
Convince & Convert
AUGUST 4, 2015
One of the ways Social Fresh connects its members is through Facebook Groups surrounding the conference. Jason chose Facebook because while LinkedIn Groups are great and accomplish similar goals, Social Fresh doesn’t have the bandwidth to run both. Facebook Groups have always been an important part of the conference, but they’ve recently adjusted their strategy.
Why the Changes to LinkedIn Groups are Better for Your Users – and You
NOVEMBER 23, 2015
LinkedIn groups, I assure you, are not on the brink of going up in flames and burning group owners to the ground in their wake. The Changes to LinkedIn Groups Streamline its Top Functions. Instead, the changes phase out features that detract from groups’ most-used functionality: creating and participating in discussions. Do group members comment on promotional posts?
The State of Community Management 2015
JUNE 18, 2015
The 2015 State of Community Management Report is out!! You know I look forward to this research every year and I’m excited to see communities definitely maturing this year. Strategy: Community-minded organizations must invest in people and systems, not just platforms. Operations: Community advocacy programs are more than just a checkbox. GET THE FULL REPORT HERE.
Riff App: Build Community and Have Fun
APRIL 8, 2015
Digging into your customer stories, employee stories, community stories. UGC brings communities together , it makes people part of what you are doing and pulls them into the story. I’d love to be able to use this for brand ambassador groups, or certain select communities (hey Facebook, can you make that happen for me?). At least, not at first. Thanks Mom! Curation.
Guerilla Community-Building Group Provides Insight to Modernizing Your Organization
OCTOBER 13, 2012
I recently discovered an emerging New York City community/organization called The Office Hero League that seems to be providing the same value to the members of their community that an association would provide. Their push and call for community is starting out as a digital campaign, and then bringing people together in person in order to strengthen the community.
Millennials and Transparency in Online Communities
JUNE 21, 2015
This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount. So what does this mean for online communities? Culture That Works Industry Insider Open Community
22 PR Tools From the #PRstack Community
DECEMBER 14, 2015
In the past 12 months, the #PRstack community has created an app that has characterized more than 250 third-party tools. It has published 48 how-to guides written by more than 35 community members covering different areas of the public relations workflow. A lively community has developed and grown on Facebook and Twitter. The 22 PR Tools From the #PRstack Community.
Would you join a Community Manager Association?
NOVEMBER 30, 2015
So money isn’t the issue; it’s the value that associations place on the discipline of community management…which, at present, stands at about…not much. Or, to take it a step further, what about an association for association community managers? Is it so far-fetched to think that there could–and should–be one for association community managers? A lot. There’s obviously ASAE.
Five Subtle Lessons from Great Community Managers
JULY 24, 2015
This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. ——– Here are five non-obvious yet compelling lessons from great community managers we’ve picked up in several years of working alongside them in their online communities.
Calling all online community managers!
FEBRUARY 16, 2015
Guest post by Ted McEnroe, The Community Roundtable. ———— A few months ago, I made a switch moving from the nonprofit sector to The Community Roundtable , a leading provider of community research and support for business, association and nonprofit communities. Maddie, I should note, is a great champion for our nonprofit and community members.).
“Community Manager” Confusion
JUNE 3, 2011
about what the difference is between “community manager and “social media manager? I know I am – and I am both a community manager and a social media manager! Likewise, a lot of job seekers who want to “do social media for a company are thinking that they want to go into community management. The whole concept of online community is evolving.
Should your online community be open or closed?
SEPTEMBER 2, 2015
This post originally appeared on Online Community Results. We partner with OCR on many online community strategy and implementation projects – contact us if you need help with yours. If your community is completely open, anyone can see everything, post anything, and participate as a full member of the community. Community appears more active. ●
The Characteristics of A Community Manager
NOVEMBER 22, 2012
Every week, we blog about how to optimize your brand’s social media presence, which tools to use and what the newest updates on the major social networks mean to your brand’s way of engaging with your target group. The Community Managers (CM). I’ll try to give you an introduction to the benefits of having a CM – and what you should look for in a Community Manager.
Community design showcase: NTEN keeps it simple
OCTOBER 28, 2015
This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. ———— Here’s an online community that is simple and elegant and works really well. Let’s look at a few key parts of the community. YES, SERIOUSLY!
Starting an Association Online Community? Five Tips for Building a Strong Foundation
JUNE 1, 2016
This post originally appeared on the Online Community Results blog. ———– Recently, Ernie Smith wrote a good piece about starting online communities in Associations Now. In the article, he referred back to the Reddit volunteer moderator revolt I wrote about last August , and offered some tips for organizations just beginning to build online communities.
Getting the most out of Linked In Groups
OCTOBER 14, 2011
The lovely folk at the Design Business Association asked me to share some tips on how their Linked In Group members could make the most of the community. Here are my thoughts … Linked In Groups are a superb place to connect and collaborate with existing communities that have a shared interest, raise your personal brand … Read more. Linked In Social Media Linked In Etiquette Linked In Groups social networking
Are you a community manager?
DECEMBER 14, 2012
Are you an association/nonprofit community manager (or association exec with community management newly thrust upon you?). Join us for an 8-week online certificate program , providing 15 hours of CAE credit , where you will: learn from experienced community managers about the fundamentals of community management strategy. WEEK 2: Launching your new community.
The Case for Building a Fiercely Loyal Community
APRIL 30, 2012
Based in Birmingham, Alabama, Sarah advises her international clients on how to build a thriving, successful community, how to increase social media effectiveness, and how to develop a remarkable online and offline business presence. ———————— I know you may be thinking “Why do I need to read about the case for building a community?
YOU’RE INVITED: Community Manager Appreciation Day, Washington DC #CMAD
JANUARY 21, 2015
Next Monday, January 26 is Community Manager Appreciation Day! Community is what we all do, and we’re passionate about it. Definitely check out what’s going on for CMAD this year, including 24 hours of Google+ hangouts and Community Manager Appreciation Awards, on the official website. Humanize the Brand to Build Real Community. How awesome is that? 6pm – 8pm.
The devil’s in the data: Identifying the groups that won the election for Trump
MARCH 13, 2017
His team’s main objectives were to: shrink the number of Clinton voters, specifically targeting groups with material designed to turn them off Hillary. This strategy requires accurate identification each group of voters, knowing how to find them, and understanding the message that will resonate with them. 3) The #MAGA group. Why did he resonate with them? Clinton. Trump.
Facebook Audience Insights: 5 Groups You Should Analyze
SEPTEMBER 25, 2015
Most Common Age Group is 25-34. Average salary group below $75k is below the Facebook average while every group above that salary is above the Facebook average. Advertising Target Groups. Let’s compare the composition of each of these groups… Demographics. Website Visitors: 61% men; largest group of men is 25-34 (47%). Lifestyle. Job Title.
Using Online Community to Increase Member Retention
MARCH 24, 2014
And of course I was excited to get a chance to talk about my favorite subject, online community, with my friend Josh Paul , in the session we presented yesterday, Using Online Community to Increase Member Retention. Suppose you’re not obsessed with online communities like I am–you might wonder how online community can help increase member retention.
Community management and content creation
FEBRUARY 11, 2013
” Community Management Isn’t Content Creation. (go Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. How does that relate to community managers and whether or not they should be creating content? Really?? Right.
Why the Future of Social Community is Omni-Social
Convince & Convert
MAY 10, 2016
The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. But this, of course, makes social community more expensive and less efficient as brands are forced to pay for Reliable Reach.
How to Use #PRStack to Create a Community of Action
NOVEMBER 23, 2015
Here I lay out five significant steps #PRStack took that blog post rant into a positive community of action that is helping to change the modern workflow for the public relations industry. Define Your Community. So, you’re thinking about forming a community. What sort of community will it become? It became a community dedicated to change…a community of action.
How to Find and Ban Members in Facebook Groups
DECEMBER 8, 2011
Seemingly stealth group members. Today’s post is written specifically for those responsible for managing a Group on Facebook. Facebook Groups don’t get as much buzz as Facebook Profiles (soon to be known as Timelines) and Facebook Pages. Still, there are many wonderful uses for Groups. I belong to many, including some business, community or family related.
Five Lessons from Great Community Managers
SEPTEMBER 20, 2012
I’ve been thinking about community management a lot lately. In our role as consultants for SocialFish, Maddie and I have talked to hundreds of community managers about what they do, how they do it, and the why behind it all. Our latest community management consulting package drills down into what we’ve learned and how to apply it. 1) Managing the community takes more time than you think. Did you know that at least half of that time is spent guiding staff who should be using the community as part of their daily work? This is time-intensive work.
How to Bring Humor to Community Management
Convince & Convert
APRIL 23, 2015
I’ve said it before, and I’ll say it again: Community managers have a challenging job. To drive participation and engagement around the contest, the community management team for Ikea Singapore responded to every comment with a funny meme starring the Shelf Help Guru. but don’t let that scare you away from showcasing the more lighthearted side of your brand with community management.
How’s your community manager doing?
MAY 1, 2012
Rachel Happe has a really important post at the Community Roundtable about the lack of support she’s seeing for community managers. Rachel spells it out perfectly: The same group of senior community leaders is increasingly frustrated, over-worked and emotionally deflated in their current roles. But there are things you can do to support your community manager.
Preparing Your Online Community for the Digital Generation
MAY 18, 2015
This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount. The implications for your online community are significant. Contact me for details!
How to Build Stronger Bonds With Your Community
Convince & Convert
JANUARY 13, 2015
It’s no small secret your online community and your loyal customers within are your company’s greatest asset. While a customer may be happy with their one-time experience with your brand, what’s going to make them a lifelong community member? The last thing you want to come off as in your online community is intimidating. In your online community, you’re already halfway there.
Building Your Community On Social Media
Social Media Network Marketing
MARCH 30, 2015
Building Your Community On Social Media I Work As Freelance Social Media Network Professional And Review OnLine Earning Opportunities. ? Join The Facebook Group Specially For OnLine Earning Resources Click Here: https://www.facebook.com/groups/AboutOnlineEarningAndLifestyle/ ?6. HERE ARE COUPLE OF LINKS FOR SOCIAL MEDIA AND ONLINE EARNING QUICK REFERENCE: 1. Over 3.5 link] 3.