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Top 9 LinkedIn Social Media Marketing Groups

Firebelly

Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. They’re great places to solicit and share social media marketing advice! Social Media Marketing. Description: This is the largest and most active social media marketing group on LinkedIn and it includes 20 subgroups for special interests.

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STUDY: The Business Impact of Online Communities

SocialFish

How do organizations track the impact of their online communities? How do they link the community to competitive advantage? To get answers to these critical questions, Leader Networks conducted a survey of nearly 300 marketing and community leaders that resulted in The Business Impact of Online Communities Study. Align community with member retention programs.

Study 96

How to Build a Community that Thrives

Spin Sucks

A couple of weeks ago, I participated in the Content Marketing World Twitter chat. During that conversation, one of the questions posed to me was: What role does social media play in content marketing? We talked a lot about engagement and networking and building community. In the early days of social media, everyone talked about community. Build a community.

How To Make The Best Use of LinkedIn Groups

Mindjumpers

So far, we have written about LinkedIn pages and Recruitment Solutions , which are the direct ways of marketing your brand. One of the most efficient and subtle ways of marketing your brand on LinkedIn is to work with LinkedIn Groups. LinkedIn has two types of groups, which can be classified as External and Owned Groups.

LinkedIn Groups Have Changed. Do They Still Make Sense for your Org?

SocialFish

A few weeks ago, LinkedIn announced that they were going to be rolling out some pretty big changes to their Groups feature. I wrote about how the changes would likely impact associations on Mizz Information ; in short, here’s an overview of the new Groups features and what associations need to know about each: Member Approval in Standard Groups. Better Content Filtering.

Groups 109

Guerilla Community-Building Group Provides Insight to Modernizing Your Organization

SocialFish

I recently discovered an emerging New York City community/organization called The Office Hero League that seems to be providing the same value to the members of their community that an association would provide. Their push and call for community is starting out as a digital campaign, and then bringing people together in person in order to strengthen the community.

“Community Manager” Confusion

Waxing UnLyrical

about what the difference is between “community manager&# and “social media manager?&# I know I am – and I am both a community manager and a social media manager! Likewise, a lot of job seekers who want to “do&# social media for a company are thinking that they want to go into community management. The whole concept of online community is evolving.

The Characteristics of A Community Manager

Mindjumpers

Every week, we blog about how to optimize your brand’s social media presence, which tools to use and what the newest updates on the major social networks mean to your brand’s way of engaging with your target group. The Community Managers (CM). I’ll try to give you an introduction to the benefits of having a CM – and what you should look for in a Community Manager.

22 PR Tools From the #PRstack Community

Spin Sucks

In the past 12 months, the #PRstack community has created an app that has characterized more than 250 third-party tools. It has published 48 how-to guides written by more than 35 community members covering different areas of the public relations workflow. A lively community has developed and grown on Facebook and Twitter. The 22 PR Tools From the #PRstack Community.

Tools 92

Would you join a Community Manager Association?

SocialFish

So obviously associations–even small ones–are willing and able to pay dues to ASAE and many other associations that support other disciplines within associations–marketing, PR, information management, accounting, publications….basically So money isn’t the issue; it’s the value that associations place on the discipline of community management…which, at present, stands at about…not much.

Community design showcase: NTEN keeps it simple

SocialFish

This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. ———— Here’s an online community that is simple and elegant and works really well. Let’s look at a few key parts of the community. YES, SERIOUSLY!

Are you a community manager?

SocialFish

Are you an association/nonprofit community manager (or association exec with community management newly thrust upon you?). Join us for an 8-week online certificate program , providing 15 hours of CAE credit , where you will: learn from experienced community managers about the fundamentals of community management strategy. WEEK 2: Launching your new community.

Facebook Audience Insights: 5 Groups You Should Analyze

Jon Loomer

If you’re a marketer, you need to do your research. Smart marketers are using a free Facebook tool called Audience Insights. Home Market Value. Most Common Age Group is 25-34. My fans are most likely to also like the pages of Social Media Examiner, Amy Porterfield, Mari Smith, Content Marketing Institute and Digital Marketer. Digital Marketer.

How to Make Your Email Marketing More Personal Without Being Creepy

Spin Sucks

The post How to Make Your Email Marketing More Personal Without Being Creepy appeared first on Spin Sucks. Related Stories Three Ways to Ensure Your Influencer Campaign Doesn’t Offend Customers Attribution Modeling: The Hot Knife Through Big Data Align Sales and Marketing through Effective Sales Enablement. This is especially true for millennials. He has more.

The devil’s in the data: Identifying the groups that won the election for Trump

Audiense

What can marketers learn from this? His team’s main objectives were to: shrink the number of Clinton voters, specifically targeting groups with material designed to turn them off Hillary. This strategy requires accurate identification each group of voters, knowing how to find them, and understanding the message that will resonate with them. 3) The #MAGA group. Clinton.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

Looking at the most significant social networks for the coming year, Upfluence contends that “Twitter remains a must-use for content distribution to boost visibility and drive follower growth in niche or specific communities,” and that while both B2C and B2B marketers extensively use the platform, its performance is slightly stronger on the B2B side. 1) TwitterCounter.

Tools 56

Using Online Community to Increase Member Retention

SocialFish

And of course I was excited to get a chance to talk about my favorite subject, online community, with my friend Josh Paul , in the session we presented yesterday, Using Online Community to Increase Member Retention. Suppose you’re not obsessed with online communities like I am–you might wonder how online community can help increase member retention.

Community management and content creation

Janet Fouts

Community Management Isn’t Content Creation. (go Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. Some CEO’s can’t create content either, and they let their marketing person do it for them. Really??

Why the Future of Social Community is Omni-Social

Convince & Convert

The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. But this, of course, makes social community more expensive and less efficient as brands are forced to pay for Reliable Reach.

How to Use #PRStack to Create a Community of Action

Spin Sucks

Here I lay out five significant steps #PRStack took that blog post rant into a positive community of action that is helping to change the modern workflow for the public relations industry. Define Your Community. So, you’re thinking about forming a community. What sort of community will it become? It became a community dedicated to change…a community of action.

How’s your community manager doing?

SocialFish

Rachel Happe has a really important post at the Community Roundtable about the lack of support she’s seeing for community managers. Rachel spells it out perfectly: The same group of senior community leaders is increasingly frustrated, over-worked and emotionally deflated in their current roles. But there are things you can do to support your community manager.

It’s Time to Own Your Social Community

Convince & Convert

The days of the leased social community are fading, and it’s time to re-embrace owned social. The Harley Owners Group – HOG – is one of better-known examples of an owned social community, dating back to 1983. swung rapidly away from owned social community and toward social sharecropping; engaging with consumers on leased digital real estate.

Influencer Marketing Matchmaking

Spin Sucks

Today I’m going to talk about influencer marketing, but first I’m going to talk about me (#onlychildFTW). Influencer Marketing: The Actual Topic of This Blog Post. If you are in communications, influencer marketing is likely a topic you’ve thought a lot about. Influencer communities (much like what we have here on Spin Sucks). That’s poor influencer marketing math.

Meet Joseph Mwakima, the Ultimate Community Manager

Geoff Livingston

In online circles we believe a community manager is someone who cultivates and activates a group or a brand following on a social network. But unlike his American counterparts, Joseph doesn’t use a Facebook Group, Instagram or Twitter as primary tools of his job (though he is on those networks ). His community needs him, as does the overall Wildlife Works effort.

Why Communities of Practice are the Key to the Future

SocialFish

Some choice quotes from the post: “…What we know and do inside our organizations is insufficient to address external complexity or to be innovative… Connecting the diversity of markets and society to the organization, instead of creating firewalls, is a major challenge for leadership today. Social learning is what flows on these networks.” Social Learning

The 21 Best Content Curation Tools

Webbiquity SMM

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Showcase reviews: Marketing Insider Group (Curation), SnapApp.

Community Manager: To Be Or Not To Be!

Mindjumpers

Tweet Community Managers are the voice of the brand, but their role varies across companies. There are no set list of rules or guidelines which can a make a successful community, but all successful communities have a common ingredient – a good Community Manager. With a boom in social media presence of brands, the role of a Community Manager is growing.

10 Reasons Businesses Will Start Using Google+ Communities in 2014

Convince & Convert

Well, with over 150,000 communities with more than 10 people, and tens of thousands will thousands of members, Google+ is really happening. Types of G+ Communities There are two types of communities: 1. Private: This content cannot be shared outside of that community and can only be viewed by members. Why Use Google+ Communities? Now you have the basics on communities, let’s look at the 10 reasons you will start using them, especially in relation to your content marketing: 1. Find and Build Your Tribe A community attracts people. Simple.

Building A Real Twitter Community At #SXSW with Nestivity

Unspoken

We’ve heard it time and time again: Twitter is a great community-building tool. And I agree, in part – there is the potential for Twitter to be a fantastic place for deep, meaningful connections and powerful communities. The Acquity Group studied the behavior of Interbrand’s 2012 Best Retail Brands and found them lacking on Twitter. Enter Nestivity.

10 Problems Keeping Your Online Community from Being Great

SocialFish

The problem: The initial inclination when building an online community is volume. And then after you reach an acceptable, beefy threshold – that’s when you start to sculpt your community. A solution: Take the time to identify potential members that already exhibit a passion for the topic around which your community is built. Your community manager is an outsider.

Having a Community Means Having a Brand: Listen to Feedback!

Mindjumpers

Having a community such as a Facebook brand page equals engagement! The key element is not only to promote your brand or a new product launch, because if you had no community, where would your business actually be? A community is an indispensable part of your product placed within the user engagement cycle, which it would not be if it was not for people seeing a value in it.

Helping Members and their Communities Succeed: the Future of What We Now Know as Membership

SocialFish

The group has no public website and no interest in growing too large. The community was shaped to her needs and facilitated the kind of interactions, learning and development paths she needed to practice successfully. Its value was not a list of “benefits” but the community itself: a facilitated joint journey of continuous discovery. We all have had these moments.

How Much Do You Know About Your Consumers’ Cultural Communities?

Convince & Convert

Social media engagement and community building is such an important piece of growing consumer advocacy. As marketers, hashtags are a very powerful way to connect with and relate to our customers. There are many different cultural communities who use Periscope’s live streaming service. As you can see above, there are myriad cultural communities who use #Periscope.

How LinkedIn Groups can Explode your Blog Traffic

ProBlogger

Whatever topic you blog about, whether it’s your business or your life, getting your name out there and expanding your blog community can be a challenge. The answer is LinkedIn Groups. What is a LinkedIn Group? LinkedIn defines LinkedIn Groups as “a great way for organisations to keep in touch with their members about current events and to discuss issues of common interest.”.

9 Problems Keeping Your Online Community from Being Great

SocialFish

The problem: The initial inclination when building an online community is volume. And then after you reach an acceptable, beefy threshold – that’s when you start to sculpt your community. A solution: Take the time to identify potential members that already exhibit a passion for the topic around which your community is built. Your community manager is an outsider.

How and Why Data Syncing Matters to Your Online Community Setup

SocialFish

This post originally appeared on Online Community Results. We partner on many online community strategy and implementation projects – contact us if you need help with yours. ———– The connection between your back office CRM or AMS and your online community is the most critical part of any community implementation. to log in to the community.).

Facebook page, group or profile – what’s better for business?

Absolute PA

First off, lets look at the differences between a profile, page and group. Just think if that happened to you – considering all the effort and work you’ve put in for it all to disappear along with the contacts and community you’ve created? A group is ideal for small communities of people who share a similar interest. Groups can be open (anyone can join), closed (your request to join has to be accepted) or secret (the group is completely invisible to everyone other than the group members and you have to be invited to join).

Secret Sauce for Small Business: Building Social Media Communities

Blue Focus Marketing

“Social Media Communities Empower Small Businesses&#. Twitter is an amazing place to meet interesting people and join communities. Since Craig seemed approachable, I asked him how he thought small businesses should use social media to build communities, understanding that he built a small online business into the Internet’s 10 most-visited English language sites.

Navigating Facebook: The Difference Between Profile, Page and Group

Social Media Citizens

This personal account (think of it as your FB home) is required before you can move up to pages and groups and is limited to “one per person.” This takes a bit more presence of mind but can be an extremely useful tool for both targeted marketing and reputation management. Facebook Groups (Club). Find like-minded individuals through the FB Group (or Club). A group can be organized around your business or product, creating a community – but be sure to provide something of value to your members. You are not alone in your confusion. Facebook Profile (Home).

8 ways to deal with negative comments in online communities

Laurel Papworth

How do you respond to a negative comment in an online community, on Facebook? PS: Your marketing intern may not have that skill! Unless they go off and create an anti-community such as Dell Hell, alert the Press and continue to pursue their point of view. Law as bullying tactic rarely works, it just incenses the community. How about a bitchy tweet on Twitter? approach.