December, 2023

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The Biggest Social Media Moments of 2023

Social Media Strategies Summit

It’s fair to say 2023 has been a busy year in the social media world. So much has happened that Elon Musk’s acquisition of Twitter in late 2022 feels like ancient history. So we thought it was a good time to round up some of the biggest social media moments of the last 12 months, from the neverending viral hype train surrounding the Barbie movie to those horrendous big red boots all the influencers wore for approximately two weeks back in February.

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6 Priorities When Picking a Meta Ads Client

Jon Loomer

I have spoken with far too many advertisers over the years who are put in no-win situations. They have difficult clients with near impossible expectations. These clients do not set them up for success. You do not need to take every client. The ideal partner will make your job easier. When you give yourself a better chance at success, you make it more likely you’ll have happy clients who will recommend your services to others.

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6 Social Media Marketing Predictions for 2024 [Infographic]

Social Media Today

Marketers are expected to double down on diversified video strategies and messaging apps, among other key tactics for the months ahead.

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7 Proven Strategies to Boost Social Media SEO in 2024

Convince & Convert

Gone are the days when SEO was important just for the SERP. User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. The millennials and Gen Z are among the top groups driving this change, and it’s projected to grow over time. If you’re growing your business and footprint online, this is the best time to understand social media SEO.

SEO 162
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Partnering with AI Throughout the Partnership Journey w/ Katie Richman

The Social Media Hat

Partnership Unpacked, Episode 50, with Katie Richman The post Partnering with AI Throughout the Partnership Journey w/ Katie Richman appeared first on The Social Media Hat.

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2023 in review: Bigger and better than ever!

Audiense

Another year draws to a close and what a year it has been! 2023 has without a doubt been one of the craziest, but most inspiring years, for us at Audiense.

Review 156

More Trending

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4 Most Important Factors That Impact Meta Ads Performance

Jon Loomer

There are four factors that, if you consistently prioritize them and get them right, will lead to high-performing Meta ads. If you run an agency or manage ads for others, invest in these primary areas. First, allow me to state the obvious: There are limitless factors that impact the performance of your ads. I’m not saying that these are the only things that matter and you can ignore everything else.

API 169
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Google Reveals Next Step Toward Removal of Tracking Cookies

Social Media Today

On Jan. 4, Google will begin limiting cross-site tracking for some users by restricting website access to third-party cookies by default.

Google 197
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Crafting Great Social Media Videos That Get Views

Convince & Convert

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.

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Who Is @BasedBeffJezos, The Leader Of The Tech Elite’s ‘E/Acc’ Movement?

Forbes Social Media

A former Google engineer and the founder of stealth AI startup Extropic, is behind the Twitter account leading the “effective accelerationism” movement sweeping Silicon Valley.

Startup 145
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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6 marketing priorities leaders will obsess over in 2024

Sprout Social

You are no stranger to long to-do lists. Especially as you embark on refining your goals and processes for the year ahead, it might seem like every meeting ends in a multitude of action items. But in 2024, it’s imperative to focus on the most critical marketing priorities to grow your business in the new year and beyond. The fast-paced nature of digital marketing, especially social media, complicates zeroing in on marketing priorities.

Marketing 121
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10 Tips For Creating Branded Social Graphics

Social Media Strategies Summit

Social media is visual media. And this is with good reason, as Dr John Medina mentions in his book Brain Rules : “If the information is presented orally, people remember about 10 percent, tested 72 hours after exposure. That figure goes up to 65 percent if you add a picture.” Even less ostensibly “aesthetic” social platforms are increasingly dominated by visual elements.

Brands 246
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Be Wary of Low-Budget Clients

Jon Loomer

I understand that sometimes you take what you can get. And it’s possible to get results with a low budget. But the truth is that low-budget clients are an enormous challenge and they’re often not worth the work. You’ll likely discover that, on average, low-budget clients are more work than medium-budget clients. Clients who can’t spend often have unreasonable expectations about how far their money will go.

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A comprehensive guide to partnering with top app development companies

Social Media Today

Navigate through various steps involved in the process of choosing the right mobile app development services partner for your company.

Company 185
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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5 Marketing Rules to Follow in 2024 From Top-Tier Brands

Convince & Convert

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Now it has become one of the longest running marketing podcasts in existence, dropping weekly episodes for over 11 years, recently reaching the milestone of 600 shows.

Brands 156
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Donald Trump Falsely Claims Attack Ad Used AI To Make Him Look Bad

Forbes Social Media

Donald Trump attacked the Lincoln Project on Monday night, claiming the political advocacy group is using artificial intelligence to make him look bad. But there's no AI.

Project 145
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How to schedule Facebook posts: 3 Ways

Sprout Social

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. It involves a hefty strategy of great content and consistency. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. If the concept of maintaining a steady stream of content seems daunting, don’t worry—you have the ability to schedule Facebook posts in one of three different methods.

Facebook 116
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5 Tips That Made Me A Consistent Content Creator

Buffer Social

Think about five content creators you admire. Regardless of who they are, there's a common thread: consistency.  Now, consistency might sound simple, but let's be real—it's tough. I know firsthand because I struggled with it myself. Before 2019, I was a freelance writer trying to make a name for myself. I joined LinkedIn hoping for opportunities, but my sporadic and lackluster posts went unnoticed, and my online presence was, to put it bluntly, a flop.

Tips 112
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Are Blogs Making a Comeback?

Jon Loomer

Are blogs making a comeback in 2024? Some might say they didn’t go anywhere, but let’s be honest. Blogs have fallen down the marketing priority list in the past few years. I keep seeing marketers predict that blogs will be big in the new year. The argument the way I understand it is that people are losing trust in other forms of content. This is likely driven by how short-form video gurus have taken over social.

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An Overview of the Evolving Data Landscape Powering AI, VR, and More [Infographic]

Social Media Today

AI, VR, and other advanced applications will require a lot of computing power, which is a key consideration for the next stage of development.

Overview 179
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The 13 Social Media Customer Service Stats You Must Know

Convince & Convert

Did you know 61% of customers are ready to walk away after just one unpleasant customer service experience? This leaves no doubt that your company’s success largely depends on your customer support. And it’s exactly why you should focus on providing holistic customer service through social media. On social media, most customers just want to be heard and understood.

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Viral Photo Falsely Claims To Show Man Who Stabbed Derek Chauvin

Forbes Social Media

A photo purporting to show John Turscak, the man who recently stabbed Derek Chauvin, has been circulating widely online. But that's actually a businessman from Georgia.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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We wanted to explore consumer misconceptions of social media professionals: Instead, it sparked a dialogue about the need for greater diversity

Sprout Social

“Who do consumers think runs brand accounts?” That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).

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The 2024 Guide to Social Media Strategy for Executives

Hootsuite

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor? Easy: be active on social media.

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Use Soft Hooks for Your Videos

Jon Loomer

What I’m about to tell you is semi-interesting. It definitely should not be illegal. If it were illegal anywhere, you should not live there. That would be an awful place to live… Now, it’s true. The first few seconds of your video are important. You can’t neglect that intro or people will quickly abandon your videos. But I refuse to use some of these tired hooks.

Video 151
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Meta Continues To Work on Messaging Interoperability To Adhere to EU Laws

Social Media Today

Third-party chats are coming to Messenger, which will enable messaging with apps not owned by Meta itself.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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#634: The Million Dollar Course Creators Club: Four Student Success Stories

Amy Porterfield

Listen on… Here’s how four Digital Course Academy students made over one million dollars in sales. I used to feel super nervous about sharing my big wins or […] The post #634: The Million Dollar Course Creators Club: Four Student Success Stories appeared first on Amy Porterfield | Online Marketing Expert.

Course 108
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Dominate Social Media: ChatGPT Secrets To Crafting Viral Content

Forbes Social Media

Imagine if you could click your fingers and go viral. Try these 7 ChatGPT prompts to unlock ideas that scale and get actionable tips to take your brand to the next level.

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How B2B influencer marketing will grow your brand

Sprout Social

Every member of a procurement team is more than just a professional—they’re people. Parents, pickleball players, podcast enthusiasts—and those are just the P’s. On and off the clock, they research potential purchases just as everyone else might. There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience.

B2B 111
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The Complete Guide to Content Repurposing: How to Get the Most Out of Every Piece of Content You Create

Buffer Social

My mom taught me a neat trick when I went to college: Take the leftover veggies from dinner, chop some fine onion, add some hot sauce, and use it as your sandwich spread. I used the hack all the time — sometimes for breakfast on busy mornings and other times for snacking in late evenings. I was always surprised at how different yet familiar the sandwich tasted.

Content 108
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Clarification on Targeting Impact

Jon Loomer

This shouldn’t be controversial. I recently published a video about how targeting is less important now , and I think people misunderstood the primary point. It’s not that you should never enter targeting inputs anymore and broad targeting will always work better. While having success going broad is a factor, don’t get lost in that point. Broad targeting doesn’t work for everyone.