Social Media Strategies Summit

DECEMBER 1, 2023

It’s fair to say 2023 has been a busy year in the social media world. So much has happened that Elon Musk’s acquisition of Twitter in late 2022 feels like ancient history. So we thought it was a good time to round up some of the biggest social media moments of the last 12 months, from the neverending viral hype train surrounding the Barbie movie to those horrendous big red boots all the influencers wore for approximately two weeks back in February.

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Social Media Meme Fashion Trends 252

Social Media Today

DECEMBER 21, 2023

Marketers are expected to double down on diversified video strategies and messaging apps, among other key tactics for the months ahead.

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Social Media Marketing Strategy Video 218

Jon Loomer

DECEMBER 18, 2023

I have spoken with far too many advertisers over the years who are put in no-win situations. They have difficult clients with near impossible expectations. These clients do not set them up for success. You do not need to take every client. The ideal partner will make your job easier. When you give yourself a better chance at success, you make it more likely you’ll have happy clients who will recommend your services to others.

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Construction Advertising Industry API 190

The Social Media Hat

DECEMBER 4, 2023

Partnership Unpacked, Episode 50, with Katie Richman The post Partnering with AI Throughout the Partnership Journey w/ Katie Richman appeared first on The Social Media Hat.

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Social Media Marketing 165

Advertiser: Paycor

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

Metrics

Audiense

DECEMBER 18, 2023

Another year draws to a close and what a year it has been! 2023 has without a doubt been one of the craziest, but most inspiring years, for us at Audiense.

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Review News 156

Convince & Convert

DECEMBER 15, 2023

Gone are the days when SEO was important just for the SERP. User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. The millennials and Gen Z are among the top groups driving this change, and it’s projected to grow over time. If you’re growing your business and footprint online, this is the best time to understand social media SEO.

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SEO Social Media Strategy Hashtag 154

Social Media Today

DECEMBER 14, 2023

Domo's latest report provides an updated glimpse of modern online activity.

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Report Activities 218

Jon Loomer

DECEMBER 4, 2023

There are four factors that, if you consistently prioritize them and get them right, will lead to high-performing Meta ads. If you run an agency or manage ads for others, invest in these primary areas. First, allow me to state the obvious: There are limitless factors that impact the performance of your ads. I’m not saying that these are the only things that matter and you can ignore everything else.

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API Conversation Eventful Advertising 190

Forbes Social Media

DECEMBER 1, 2023

A former Google engineer and the founder of stealth AI startup Extropic, is behind the Twitter account leading the “effective accelerationism” movement sweeping Silicon Valley.

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Startup Engineering Google Twitter 145

Buffer Social

DECEMBER 7, 2023

Think about five content creators you admire. Regardless of who they are, there's a common thread: consistency.  Now, consistency might sound simple, but let's be real—it's tough. I know firsthand because I struggled with it myself. Before 2019, I was a freelance writer trying to make a name for myself. I joined LinkedIn hoping for opportunities, but my sporadic and lackluster posts went unnoticed, and my online presence was, to put it bluntly, a flop.

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Tips Content Startup LinkedIn 143

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Social Media

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.

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Social Media Video Feed Feedly 150

Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). But, more impressively, exceptional B2C content unlocks a natural way to capture audience attention, seeing that the average person spends 7 hours and 34 minutes (per day) consuming digital media.

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Content Marketing Loyalty Collaboration 234

Social Media Today

DECEMBER 21, 2023

A Threads API is coming, which will be a big help for social media managers.

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API Social Media Management Social Media 215

Jon Loomer

DECEMBER 11, 2023

One common point of confusion for Meta advertisers is Meta’s expansion of ad targeting. In some cases, advertisers don’t realize it’s possible at all (but is). In others, it’s completely unclear how much an audience was expanded. To make things worse, Meta has added new targeting features related to audience expansion that sound similar but are different in subtle ways.

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Advertising Comparison Conversation Report 184

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

Forbes Social Media

DECEMBER 2, 2023

A photo purporting to show John Turscak, the man who recently stabbed Derek Chauvin, has been circulating widely online. But that's actually a businessman from Georgia.

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Social Media 144

Sprout Social

DECEMBER 6, 2023

Every member of a procurement team is more than just a professional—they’re people. Parents, pickleball players, podcast enthusiasts—and those are just the P’s. On and off the clock, they research potential purchases just as everyone else might. There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience.

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B2B Influencer Brands Marketing 141

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Now it has become one of the longest running marketing podcasts in existence, dropping weekly episodes for over 11 years, recently reaching the milestone of 600 shows.

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Brands Marketing Real Estate Collaboration 148

Social Media Strategies Summit

DECEMBER 7, 2023

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. But what can you actually do about that ? One of the best people to answer this is Dr. Carrie Phillips , the Chief Communications and Marketing Officer of the University of Arkansas at Little Rock. For her dissertation, Dr.

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Social Media Management Social Media Education Collaboration 147

Advertiser: Paycor

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

Meeting

Social Media Today

DECEMBER 21, 2023

A more integrated flow could help people showcase their job skills and qualifications.

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LinkedIn Skills 214

Jon Loomer

DECEMBER 14, 2023

This shouldn’t be controversial. I recently published a video about how targeting is less important now , and I think people misunderstood the primary point. It’s not that you should never enter targeting inputs anymore and broad targeting will always work better. While having success going broad is a factor, don’t get lost in that point. Broad targeting doesn’t work for everyone.

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Publishing Conversation Video 182

Buffer Social

DECEMBER 18, 2023

Last year was a big year for my handmade ornaments company, Forged Flare. We went into 2022 determined to nail our online advertising strategy. We spent the early part of the year experimenting with different platforms, creatives, and approaches so that when the holiday season—our biggest time of year—came, we could crank up the budget and reap the rewards.

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Social Media Small Business Marketing Collaboration 137

Sprout Social

DECEMBER 5, 2023

“Who do consumers think runs brand accounts?” That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).

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Social Media Survey Education Team 134

Advertiser: Paycor

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

Cost

Convince & Convert

DECEMBER 6, 2023

Did you know 61% of customers are ready to walk away after just one unpleasant customer service experience? This leaves no doubt that your company’s success largely depends on your customer support. And it’s exactly why you should focus on providing holistic customer service through social media. On social media, most customers just want to be heard and understood.

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Social Media Hubspot Statistics Survey 142

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor? Easy: be active on social media.

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Social Media Strategy HootSuite Sentiment 131

Social Media Today

DECEMBER 6, 2023

A heap of new generative AI features are coming to Facebook and IG.

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Features Facebook 215

Jon Loomer

DECEMBER 16, 2023

I received a comment on a blog post about custom events related to a potential bug or change Meta made. I looked into it, and I’m seeing this, too. When creating a custom conversion that maps to a custom event, there is no option to refine by parameter. I tested my custom events to make sure that parameters are still passing, and they are. That said, I do still have the ability to refine by parameter when creating a custom conversion mapped to a standard event.

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Conversation Embedding Eventful Issues 179

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

Platform

Buffer Social

DECEMBER 14, 2023

LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. Much like Instagram carousels , they tend to be very appealing because they differentiate from the other types of content you might come across on your feed. 0:00 / 0:17 1× They also tend to perform quite well – I’ve only posted a few, but they tend to be one of my top-performing formats,

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Examples LinkedIn Case Study Collaboration 137

Sprout Social

DECEMBER 11, 2023

Public speaking skills are a career accelerator, especially in social media marketing. According to the 2023 Sprout Social Index™ , more than half (61%) of marketers agree the most effective way to share social metrics with executive leadership is through in-person presentations or meetings. Whether you’re on Zoom or in a meeting room, you have to speak on your data if you want to get ahead.

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Template Templates Social Media How To 133

Convince & Convert

DECEMBER 7, 2023

Do you feel like your brand’s voice is lost in the crowd? Wondering why your messages aren’t hitting home like they should? You’re not alone. But here’s a secret: there’s a way to not just speak, but deeply connect with every corner of your audience. The answer lies in marketing diversity. 70% of millennials choose to buy from brands that exhibit diversity in their marketing campaigns.

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Campaign Marketing Authentication Loyalty 135

Forbes Social Media

DECEMBER 2, 2023

Have you seen a photo of rock music legend Bruce Springsteen wearing a t-shirt that says “Keep America Trumpless”? It’s gone viral, but the image is fake.

Social Media 125

Social Media 125

Advertiser: Paycor

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

Banking