Help Save Journalism: Pay for News
MARCH 21, 2017
Sherrilynne Starkie shares why it's important to pay for your news. The post Help Save Journalism: Pay for News appeared first on Spin Sucks. As PR professionals we need to make a personal investment in quality journalism.
The News Release is Finished
MARCH 28, 2016
Is the news release dead? The post The News Release is Finished appeared first on Spin Sucks. Sherrilynne Starkie makes the case for using it to get stories placed as being dead, but argues there is a use for it.
Using Twitter to Disseminate News Without a News Release
OCTOBER 17, 2012
I’ve never been a fan of the news release. In fact, earlier this year, I wrote, “ No One Cares About Your News Release ” when asked if it was OK to post your news release, verbatim, on your blog. Twitter and the News Release.
How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites.
DECEMBER 9, 2014
Google News has been in the news itself lately, from European efforts to impose taxes to questions about its value and even suggestions for giving it a full redesign. But I’ve included enough sites to provide a good sense of the current news search opportunity for publishers.
Google News Lab, Algorithms, and Content Creation
JULY 7, 2015
Three years ago, I was introduced to Narrative Science , a company that trains computers to write news stories and create content or, better explained, how algorithms are becoming superior storytellers over journalists. Introducing Google News Lab. By Gini Dietrich.
How Fake News Affects PR
JANUARY 2, 2017
Fake News has always been around, but 2016 saw a sudden rise in stories that were blatantly false or misleading or partially untrue. Facebook and Google were so alarmed by this flood of fake news that they announced they will be cracking down on fake news stories.
Seven Ways to Launch a Product Without a News Release
JANUARY 19, 2017
You're ready to launch a product and now all you need is a news release. The post Seven Ways to Launch a Product Without a News Release appeared first on Spin Sucks. Right? Hold up, there! Gini Dietrich outlines the seven far better ways to launch a new product.
Google News news_keywords Meta Tag: More Cons than Pros?
SEPTEMBER 24, 2012
The Google News news_keywords meta tag is now available to all publishers that are approved for inclusion. It is nice that Google News is trying to accommodate publishers and allow for more witty, print-style headlines. Don’t let the news_keywords tag add fuel to that fire.
The Big Question: How PR Pros Can Fight Fake News
APRIL 21, 2017
On this week's Spin Sucks Big Question, we asked, "What is one way PR pros can fight fake news?" The post The Big Question: How PR Pros Can Fight Fake News appeared first on Spin Sucks. Here is what seven experts had to say.
How to Apply SEO Best Practices to the News Release
DECEMBER 27, 2016
The news release is dead! Long live the news release! The post How to Apply SEO Best Practices to the News Release appeared first on Spin Sucks. Maureen Jann has some great tips to show you how to use SEO best practices to increase visibility.
No One Cares About Your News Release
MAY 7, 2012
A few weeks ago, a Facebook fan asked on our page, “Is it OK to post our news releases on our blog?” There is a time and a place for news releases. By posting your news release on your blog or social networks, you’re making it about you.
Three Ways to Add Fake News to Your Crisis Communications Plan
MAY 3, 2017
tweet storms and the spread of untrue information, every organization needs to add fake news to their crisis communications planning. The post Three Ways to Add Fake News to Your Crisis Communications Plan appeared first on Spin Sucks. In a world of 5 a.m.
The Five People Essential to Your Next News Release
MARCH 22, 2016
When you are faced with producing an important news release, Daniel Bliley says these five types of people are absolutely essential to its success. The post The Five People Essential to Your Next News Release appeared first on Spin Sucks. News releases written.
Five Ways PR Pros Can Combat Fake News
JANUARY 23, 2017
Fake news is not only a national security issue, but the problem reaches beyond politics, into media and culture. How can PR pros fight fake news? The post Five Ways PR Pros Can Combat Fake News appeared first on Spin Sucks.
How to Launch a Successful PR Campaign Without a News Release
NOVEMBER 15, 2016
Can you launch a successful PR campaign without a news release? Rebekah Iliff shares a case study on how AirpR used data to gain earned media and raise $5M without news releases. The post How to Launch a Successful PR Campaign Without a News Release appeared first on Spin Sucks.
Instagram, LinkedIn, and Google+ News
APRIL 12, 2012
It’s been a busy week in the PR/marketing/social world! On Monday, Facebook bought Instagram for $1B. That’s billion. With a “B.” ” On Tuesday, LinkedIn announced they’re rolling out some new features.
AT&T Loses Case; News Release Held Under Paid Advertising Laws
OCTOBER 31, 2012
How many of you have ever referred to something historical in a news release? They mentioned how Chuck Yeager broke the sound barrier and achieved MACH 1 in a news release that was distributed via PR Newswire.
Take Advantage of Additional Google News Opportunities for Publishers
JUNE 4, 2014
Google News continues to be an important source of traffic for publishers, in particular from the news OneBoxes that are frequently included in regular Web search results. 1) News_keywords tag – Use the news_keywords tag to provide up to 10 defining phrases for each article.
PR Industry Salary Survey Has Bad News for Women
MARCH 16, 2015
The post PR Industry Salary Survey Has Bad News for Women appeared first on Spin Sucks. By Gini Dietrich. Nearly 10 years ago (!!!!), when I started Arment Dietrich , I sat in meeting after meeting where the (male) prospect would ask me when they got to meet my husband.
The Google News Standout Tag: Does it Work?
JULY 23, 2013
The standout tag for Google News has been around for a couple years now but many news publishers are still uncertain about it. The primary way that it manifests within Google News is when an article in a lead story cluster is labeled “Featured.”.
Can an Algorithm Write a Better News Story than Humans?
MAY 10, 2012
From the Wired article: Had Narrative Science — a company that trains computers to write news stories—created this piece, it probably would not mention that the company’s Chicago headquarters lie only a long baseball toss from the Tribune newspaper building.
The Gamification of News
Social Media Marketing
JULY 16, 2011
Now, Google is in the news (literally) with a gamification project of their own, and I think it has some potential. This week Google announced the launch of their Google News Badges. Edition of Google News now lets you collect private, sharable badges for your favorite topics.
Social Media News Will Affect Communications Planning
SEPTEMBER 20, 2016
There is a lot of social media news, particularly coming out of Twitter and Google, that will affect your 2017 communications planning. The post Social Media News Will Affect Communications Planning appeared first on Spin Sucks.
Google News Tip for Google+ Embedded Posts
SEPTEMBER 10, 2013
A quick tip for news publishers on using Google+ embedded posts. When embedding a Google+ post in a news article, be sure to include enough original editorial text to meet the 80 word minimum for Google News indexation. Google News Wants Title Tags to Match Headlines?
Three Ways to Be Prepared for the Inevitable Fake News Crisis
MARCH 9, 2017
No brand, organization, or executive is immune from fake news or a 5 a.m. The post Three Ways to Be Prepared for the Inevitable Fake News Crisis appeared first on Spin Sucks. Twitter frenzy. Here are three things you can do right now to prepare. Insurance, if you will.
CBS Issues Fake (and Totally Awesome) News Release
JUNE 21, 2012
Did you hear the news that CBS sued ABC over their new show called The Glass House ? The Fake News Release. They issued a news release announcing the development of a new show called Dancing on the Stars.
News Organizations on Google+: Which Pages Get the Most Engagement?
JANUARY 10, 2012
News organizations (along with businesses of all kinds) have been able to create official Google+ pages for a couple months now so I thought I’d check in and see how their pages are doing. Normally in posts like Which News Sites Get the Most Social Media Engagement? Breaking News 19.34
The Most Popular and Active News Brands on Instagram
FEBRUARY 27, 2013
Now that Instagram web profiles have been around for a few months I thought I’d check in on the participation and activity of major news brands. But today I thought I’d focus on news organizations. 1 NBC News 316,012 666 159. 9 Breaking News 65,471 84 339.
Four Tips for Landing Brand-Building Local News Coverage
NOVEMBER 14, 2016
Landing local news coverage for your brand takes time and perseverance. The post Four Tips for Landing Brand-Building Local News Coverage appeared first on Spin Sucks. You need to be flexible, understand how reporters work and have the right story.
Poor Media Literacy Spawns Fake News Successes
DECEMBER 25, 2016
Never did I imagine that a crisis would come to a fore as quickly as it has with this year’s fake news crisis. ” Since then we have witnessed the election of Donald Trump, Pizzagate , and the general rise of digital fake news. Slanted News. My News Experiment.
Gin and Topics: Content Slow Jam the News
AUGUST 12, 2016
On this week's Gin and Topics, we have some local Chicago celebrities who slow jam their content news, some Olympians, a gleeful dog, and more. The post Gin and Topics: Content Slow Jam the News appeared first on Spin Sucks.
Facebook and Twitter Offer News Organizations Much More than Just News Delivery
MARCH 19, 2012
The Pew Research Center’s The State of the News Media 2012 is out and the section on What Facebook and Twitter Mean for News makes for an interesting read. Furthermore, Twitter and Facebook are about much more than just news delivery.
Are You Contributing to Fake News?
APRIL 5, 2017
Fake news explosion affects all of us in our professional and personal life. Some of the fake news sites are getting pretty good at convincing the casual viewer they are legitimate. The post Are You Contributing to Fake News? Related Stories Are You Contributing to Fake News?
The Fastest and Slowest News Sites in 2012
APRIL 24, 2012
So I thought I’d check in on the PageSpeed scores for a selection of major news sites. For the sake of simplicity I pulled PageSpeed Online scores for the home page of each news site. Here are the fastest – and the slowest – news sites in 2012: Home Page Page Speed Score.
5 Good Ideas for News Media Facebook Pages
FEBRUARY 28, 2012
What are news organizations doing to increase user activity and engagement on their Facebook pages? Here are five good ideas for news media Facebook pages: 1) Use Geotargeting. For another idea outside of news see Grateful Dead Facebook Page: Great Use of Interactive Content.
Paid Search for Crisis Management, Events, News, and More
APRIL 11, 2017
The post Paid Search for Crisis Management, Events, News, and More appeared first on Spin Sucks. Paid media is an important part of the PESO model, yet it’s often overlooked by PR pros. Matt Mason says this is a huge missed opportunity. He explains why.
Google News Optimization Tips
SEPTEMBER 3, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Optimization Tips by Adam Sherk on September 3, 2009 This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it.
Communication Lessons from News of the World
JULY 13, 2011
News of the World Closes. Fast forward to this past Sunday when News of the World published its last issue. News Corp. Not only that, but News of the World was bleeding cash (I guess that’s what happens when you hire private detectives to do reporting?)
Facebook Updates News Feed Algorithm
Ignite Social Media
JULY 1, 2016
Once again, Facebook is changing the way its News Feed is structured and many people have questions as to what it actually means this time. The post Facebook Updates News Feed Algorithm appeared first on Ignite Social Media - The original social media agency.
News Release Success: Be Found in Search Results
APRIL 21, 2015
Generate a great idea for a news release. Write the news release focused around those keywords. For years when a PR pro sat down to write a news release, he or she put her SEO hat on first and the wordsmith hat on second. By Mickie Kennedy Does this process sound familiar?