article thumbnail

Why your social media isn’t working

Sherrilynne Starkie

Despite sinking time and resources into social media, many companies are not seeing the results they want. Bringing in a certified social media consultant can turn things around quickly. Surprisingly, one of the most common roadblocks to social media success is a lack of strategy.

article thumbnail

Social Media Remains a Key News Source for Americans

Social Media Today

The latest data from Pew Research underlines the role that social plays in news reach.

News 202
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Top Social Media Marketing Trends for 2023

Social Media Strategies Summit

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. We’ve rounded up five key social media trends for 2023 to help you do that.

Trends 300
article thumbnail

What we are missing about Deepfakes and Fake News in 2020?

Waxing UnLyrical

You can’t escape the news – fake news influenced the 2016 election and will be even more visible in 2020. Some investors were praying for bad news so they could make more money when the stock went down. Imagine dozens of fake news stories about product or manufacturing shortages from seemingly real news sites.

News 58
article thumbnail

Why real social media experts are also great writers

Sherrilynne Starkie

Why is good writing important for social media success? In owned media, the writer will produce blog posts, social media updates, web content, speeches, video scripts and more. For paid media copywriting, the focus will be on social media ads, search ads, native advertising, sponsored content and more.

article thumbnail

Social Media Remains a Key News Source for Americans

Social Media Today

The latest data from Pew Research underlines the role that social plays in news reach.

News 175
article thumbnail

The KISS Method For Determining Social Media ROI

SocMed Sean

SocMedSean - Social.Media.Sean The KISS Method For Determining Social Media ROI Attend any corporate meeting on social media initiatives and it’s likely that you’ll hear a question or two along the lines of “how is this selling us more product” or “what’s the ROI on these activities”?

ROI 269