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Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

The Canadian newspaper industry has, so far, been unsuccessful in securing a Federal government bailout as both readers and advertisers flock to social media for news and entertainment. Canadians love their community newspapers; it’s where they turn for local news and information about sports, entertainment and events.

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10 Inspiring Examples of Amazing Brand Communities

Social Media Strategies Summit

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Nine in ten consumers read reviews before making a purchase, so building review functionality into your community makes sense.

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How Government Agencies Can Best Engage Their Communities on Facebook

Social Media Strategies Summit

Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. Pinning important posts to the top of your Facebook Page for ease of viewing helps proactively inform and educate your community. Sometimes a simple graphic is most effective at communicating its message clearly.

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Nextdoor Advertising: Connecting With the Community

Ignite Social Media

Nextdoor works to connect neighbors, businesses, and public services together within their communities. Users primarily utilize the network to report on news and events in their respective neighborhoods and to source local service providers. With nearly 1 in 3 U.S. Here’s what you need to know. About Nextdoor.

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YouTube community management: How to engage your audience effectively

Sprout Social

Are you actively managing your YouTube community? Doing so means having a game plan for YouTube community management. What is YouTube community management, anyway? In short, YouTube community management represents everything related to interacting with and growing your audience on the platform.

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‘Tis the Season to Double Down on Social Customer Care (and Protect Your Community Managers)

Convince & Convert

Just when we thought we, as social media strategists and community managers, could rest up from the twists and turns of the last 18 months, the holiday season is upon us. . With this challenge, of course, comes new opportunities to provide trust-building service to your potential and current customers. .

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A Digital Lens on the U.S. Election

Dave Fleet

Community management has become increasingly commoditized in a number of sectors as marketers – who generally control the budgets – pushed social media activities higher in the funnel (whereas most community management tends to happen in the post-purchase phase). Analytics Drives News.

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