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Tips and Best Practices for Enhancing Your Social Media Community

Ignite Social Media

2020 has created many challenges for the average person, but it may have created even more challenges for social media community managers across the nation. The Importance of Community Management. 5 Tips for Enhancing Your Social Community.

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Facebook Updates News Feed

Mindjumpers

Last week, Facebook announced that they are going to update its News Feed to display more “high quality content” that is relevant for the users. Only three weeks ago, Facebook introduced an update to the news feed that allows organic stories to appear near the top of the News Feed if the stories are still getting likes and comments, as this improves the experience of the news feed. Think about, “Would my audience want to see this in their News Feeds?”.

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Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

The Canadian newspaper industry has, so far, been unsuccessful in securing a Federal government bailout as both readers and advertisers flock to social media for news and entertainment. The agreement sees the two national organizations exchange ownership of 41 community and commuter newspapers and then shutter most of them, but it’s the fault of industry disruption according to the news release announcing the deal. Featured Headline Media community newspapers

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10 Inspiring Examples of Amazing Brand Communities

Social Media Strategies Summit

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. So how has the company managed to build an engaged brand community ?

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Knowing Your Social Community & Why It Matters

Ignite Social Media

Your brand is on multiple social media platforms and posting regularly, but when it comes to engaging your social community, are you giving your audience what they want ? I hate to be the bearer of bad news, but they likely don’t care about your brand’s marketing message. When creating content for social, community managers should first ask themselves “why would they care?” May your social community doesn’t click through to read link posts, but they may engage in your poll.

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Nextdoor Advertising: Connecting With the Community

Ignite Social Media

Nextdoor works to connect neighbors, businesses, and public services together within their communities. Users primarily utilize the network to report on news and events in their respective neighborhoods and to source local service providers.

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Tips on Measuring Community [April #measurePR Recap]

Waxing UnLyrical

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. A1: Building a community around a product or service is just part of our jobs in #PR today (which is great, because it’s fun!).

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Top Five: Finally some good news

Sherrilynne Starkie

This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. Google to tell us the good news for once. Tell me something good” is a new experimental feature that delivers a daily dose of good news. Finally, some good news! Twitter struggles with Fake News issue.

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Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Good news is we have real answers! We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community! Build community to create a movement.

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Audiences or communities? Defining the new social media landscape

Sprout Social

Your reasoning might have been to keep up with news or the latest trends, with a side of keeping tabs on people you went to high school with. In the social media world, there’s a lot of talk about audiences and communities. Now think of a community, like a small town.

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What Facebook’s News Feed Algorithm Means To Your Reach

Mindjumpers

Last week, Facebook once again made an update to the way stories are ranked in the news feed. Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content. Similar Posts: Facebook Updates News Feed.

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Ottawa’s Capital City News

Sherrilynne Starkie

A couple of weeks back Ottawa saw the launch of a new local community newspaper, Capital City News. News (Photo credit: Wikipedia). “We’ve been trying to get to as many communities as we can, so that’s been our challenge for Week 1, trying to get to as many places as we can across the city,” said the publications’s editor Jason Marshall in a story in the The Ottawa Sun. Decoding the News: Bias in Newspapers (theconservativeidealist.com).

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Five Observations Gained from Starting an Online Community

Waxing UnLyrical

In October of last year, I launched an online community called Agree, Disagree, or Qualify. Building an online community doesn’t happen overnight. Discussion builds communities. The community builds upon itself by testing claims and commenting on those claims. The more discourse that takes place, the more others engage and the larger the community becomes. The good news about that is that we all actually agree far more than we think.

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What A Dog’s Cancer Taught Me About Community

Waxing UnLyrical

The good news is that as of now, Suzy’s radiographs, etc., I tell you all this not to make excuses for being away, but because part of being in a community means we share what’s going on. It’s an acknowledgement of the ties social networks help us build, if we show our humanity and use them for what they truly are – ways to bridge the gaps between us… to really build, and be a part of, a community. We are a community.

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YouTube community management: How to engage your audience effectively

Sprout Social

Are you actively managing your YouTube community? Doing so means having a game plan for YouTube community management. What is YouTube community management, anyway? Why community management on YouTube matters so much. More community engagement = more views and subscribers.

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How Government Agencies Can Best Engage Their Communities on Facebook

Social Media Strategies Summit

Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. Pinning important posts to the top of your Facebook Page for ease of viewing helps proactively inform and educate your community.

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Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. COO Sheryl Sandberg has unveiled five new ways Facebook will address issues of privacy and fake news. These include new job alerts, an alumni tool, community hashtags and company insights.

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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. He made it crystal clear that we all will see less brand content in our news feed. I covered Mark’s announcement and what you can do about it in these two blog posts and webinars: Facebook News Feed Changes 101: What You Need to Know For Your Business. 10 Power Tips to Create Facebook Content That Owns the News Feed Like a Boss.

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Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. This isn’t another overview post about how to search engine optimize a news release. But what about SEO for news sites, particularly Google News? You likely want your story to be news, now.

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How to Build a Strong Instagram Community

Later

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. Investing in an online community can be one of the most valuable moves any brand can make for long-term success. .

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How (and why) a tech company shifted their social strategy from product- to community-focused

Sprout Social

About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one. Community is a vague word though. Now, let’s talk about what community means.

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Facebook 2018 News Feed Changes 101: What You Need to Know For Your Business

Pam Moore

Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. Just as quickly as Facebook's Mark Zuckerberg announced these changes, the Facebook fear mongers and fake news writers got to work publishing blog posts, Facebook posts, and even Facebook ads to drive fear so that you will pay more attention to them.

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The Value of Community Management and Customer Interception

Ignite Social Media

Quantifying customer care and the value of community management can be a bit more… avant-garde; however, we have a measurement solution that might help you justify allocating resources to customer care on social media. Building the Value of Community Management Model. For those who visualize in equation format as opposed to word problems, don’t worry, I’ve got you: It’s not news that positive experiences with customer service is beneficial for brands.

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4 Emerging Social Media Communities

Ignite Social Media

Today, let’s examine four recently emerging social media communities. Whether it be coupons, discounts, social responsibility or the latest investor news, parents are more invested in what their frequented businesses are up to on a regular basis. Whether it be a best friend’s birthday, the latest news, or a favorite band that is coming to town for a show; males are turning to their social media channels to help them keep track of their day to day experiences and obligations.

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Facebook News Feed Update: Now What?

Jon Loomer

You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. The news feed is sorted and customized based on a ranking system. Social Media Examiner conducted a Facebook Live to discuss the news feed update that resulted in more than 5,000 shares, 400,000 views, and 1,000 comments. Examples… In 2014, the news feed was updated to show fewer text updates from pages. The post Facebook News Feed Update: Now What?

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Open Community Case Study – Food Bank

SocialFish

We’re very excited to be kicking off a regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Community: Food Bank of Central & Eastern North Carolina. Open Community community ecosystem facebook Flickr social media Twitter YouTub

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Instagram and the news

Sherrilynne Starkie

Social media tools are transforming the way photographers, journalists and everyday users are documenting news around the world. David Guttenfelder was part of a SXSWi panel which included TIME Photo Editor Kira Pollack and Instagram Community Leader Dan Toffey. They discussed the growing influence of social media on photo journalism specifically how Instagram allows real-time news coverage through visual storytelling. SXSW: Instagramming the News.

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5 Important Announcements From F8 2018: A Focus on Smaller Communities And The Future of the News Feed

Buffer Social

Stories are now an incredibly popular content format, so popular in fact that we may see Stories begin to rival the news feed as the default content consumption and creation method in the not-to-distant future. F8 2018 roundup: A focus on smaller communities and a possible future away from the News Feed. Facebook preperation for a future without the News Feed. The News Feed certainly won’t disappear overnight and it’s sure to be a long goodbye.

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How Seventh & Oak Cultivated a Dedicated Community

Later

Annabel shares the inspiration behind the brand, why she’s passionate about sustainability, and how she’s built an engaged digital community — all during a global pandemic. The post How Seventh & Oak Cultivated a Dedicated Community appeared first on Later Blog.

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The Value of Matching Your Brand with a Local Community Manager

Mindjumpers

Mindjumpers Network is a global platform of local country Community Managers, enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Being a global brand wanting to practice local community management, might seem like quite an unmanageable challenge. How would you execute a local community management strategy for a global brand?

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Social Media News #Australia March 8th 2021 Livestream

Laurel Papworth

In today’s news broadcast we are covering the Quiet Australian vs speaking up on family abuse, domestic abuse, elderly abuse, financial abuse etc. We discussed “if it bleeds it ledes” as a behaviour modifier for the community.

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Community Manager: To Be Or Not To Be!

Mindjumpers

Tweet Community Managers are the voice of the brand, but their role varies across companies. There are no set list of rules or guidelines which can a make a successful community, but all successful communities have a common ingredient – a good Community Manager. With a boom in social media presence of brands, the role of a Community Manager is growing. If yes, then I hope that my tips will provide a clearer idea of a Community Manager’s role.

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How to Build a Strong Instagram Community

Later

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. Investing in an online community can be one of the most valuable moves any brand can make for long-term success. .

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On Facebook History Can Violate Community Standards

Forbes Social Media

On Facebook it now seems that merely writing about – and then sharing those writings – could violate community standards. Even in this era of "fake news" it isn't so easy to understand why the social network has taken this stance.

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Press release: B2B Marketing launch Propolis online community for marketers

Socialmedia.biz

[ 2 February 2021 ] B2B Marketing , a trusted advisor to the global B2B marketing community, have launched Propolis , an online community aimed at boosting marketing performance and sharing of expertise. The community offers 4 tiers of membership, tied to the level of access to content.

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Facebook Announces Expansion of 'Today In' Local News Section

Social Media Today

Facebook is again expanding its 'Today In' local news section as it seeks to help boost community engagement, and showcase the value the platform can provide

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Is Your Social Media Content Really Top of News Feed Worthy?

Pam Moore

Are you tired of looking for the magic easy button to help you get your business content to the top of the News Feed? Do you dream about your content showing up on top of the Facebook, Instagram, Twitter or LinkedIn News Feed? There are still quite a few lazy marketers pushing out mass quantities of junk content trying to grab that sacred top of news feed position.

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Play Today and Golf in virtual worlds – Australia Metaverse News Australia

Laurel Papworth

” This is something that I’ve always pushed with community based endeavours, whether it’s the 2D social media or 3D virtual worlds. Metaverse Metaverse News Australia golf metaverse play today web3

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Facebook News Feed Changes. Stay Calm. Don’t Panic.

yMarketingMatters

#Facebook News Feed Changes. 7 tips to improve your chances of your followers seeing your posts [link] Click To Tweet Now that it’s been over three weeks since the announcements from Mark Zuckerberg on Facebook’s News Feed algorithm changes, I hope everyone has calmed down a little. Engagement bait will be demoted in the News Feed. So they say… #5 Don’t use clickbait headlines and false news. This goes into the News Feed. #7

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Facebook Launches Messenger Rooms for Community-driven Group Calls

Later

Facebook is launching a brand new way to connect with your community — Messenger Rooms! . There’s even the option to invite your Instagram followers and contacts on WhatsApp — a sure-fire way to bring your community together! .

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Why Your Daily News Lacks News

Ari Herzog

That reason, in part, is because of the lack of investigative and hard news reporting. Much of the news today is soft news, yesterday’s news, news that is so inconsequential that it is no wonder why people comment it is fluff. It is news panic, a lack of discipline, an inability to say no… But it’s more than just mindless volume. It’s a recalibration of the news calculus. Marketing news

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‘Tis the Season to Double Down on Social Customer Care (and Protect Your Community Managers)

Convince & Convert

Just when we thought we, as social media strategists and community managers, could rest up from the twists and turns of the last 18 months, the holiday season is upon us. . During this season, you may not have good news for all.

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Four Tools to Help Build Your Social Community

Waxing UnLyrical

I’ve found that one of the most important things to do, when trying to build one’s online community, is to participate consistently in your preferred channels. And not just participate as in talk a lot, but share interesting pieces of information, so that your community knows you’re not just in this for you; you’re in this for them as well. All for one and one for all.