Sat.Jun 29, 2024 - Fri.Jul 05, 2024

article thumbnail

Threads Reaches 175 Million Users on One Year Anniversary

Social Media Today

Threads growth has slowed, but it's still rising as a potential rival for X.

213
213
article thumbnail

Going for gold - Brands with the strongest chance of winning at this year’s Olympics

Audiense

Discover the top brands vying for gold at the Paris 2024 Olympics, focusing on sustainability, compelling storytelling, and leading technology in their campaigns.

Brands 151
article thumbnail

Transforming Social Media Marketing with AI: Exploring the Full Potential

The Social Media Hat

AI is impacting social media across multiple disciplines, with a variety of tools to assist. The post Transforming Social Media Marketing with AI: Exploring the Full Potential appeared first on The Social Media Hat.

article thumbnail

4 Critical Gaps: Gen-Z Expectations vs Higher Ed Marketing

Convince & Convert

89% of higher education marketers believe they have enough budget to meet their marketing goals. This is great news, but a number that high certainly surprised me when I first saw it. This stat is from our recent 2024 Higher Education Marketing Report and is just one of several enlightening stats we found. But I think there’s an important nuance here.

UGC 135
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Threads Reaches 175 Million Users on One Year Anniversary

Social Media Today

Threads growth has slowed, but it's still rising as a potential rival for X.

204
204
article thumbnail

A Year and a Half of Videos

Jon Loomer

Today marks a year and a half since I started publishing at least one new video every day. It’s time to get a little introspective… An Accomplishment I realize that this is an insane accomplishment, and I’m super proud of it. But what makes me even prouder is that two years ago I wasn’t creating any videos at all. I didn’t commit to short-form video creation until September 30, 2022.

Video 123

More Trending

article thumbnail

Why Building a Trusted Community Outshines Reliance on Intent Signals in B2B Marketing

Oktopost

In B2B marketing, investing in the ability to identify intent signals has become a popular strategy for capturing early interest from target accounts and steering prospects through the buying journey. Yet, I would like to debate the actual value of intent signals actual value and effectiveness. What if there was a more sustainable way for B2B marketing to initiate the intent to buy instead of capturing it?

B2B 118
article thumbnail

Instagram Chief Reiterates That Sends Are Now a Key Focus

Social Media Today

Here's how you can align with Instagram's new algorithmic focus.

Instagram 217
article thumbnail

#694: What Your Customer Wants and Can’t Tell You with Melina Palmer

Amy Porterfield

Listen on… Using human behavior to tweak your sales page and take your marketing to the next level with Melina Palmer. Ever wondered why some people choose to […] The post #694: What Your Customer Wants and Can’t Tell You with Melina Palmer appeared first on Amy Porterfield | Online Marketing Expert.

Marketing 115
article thumbnail

Location Targeting is a Big Problem

Jon Loomer

If you’ve run ads that reached people outside of your selected locations, you’re not alone. A small part of this is organic distribution. If someone shares your ad, it can reach people outside of the locations you target. This is why you shouldn’t always assume that leads and engagement on an ad from people outside of your targeted location are paid for.

Travel 106
article thumbnail

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

article thumbnail

5 Common Content Creation Mistakes Businesses Make with AI (And How to Avoid Them)

The Realtime Report

5 Common Content Creation Mistakes Businesses Make with AI (And How to Avoid Them) Artificial intelligence (AI) is transforming the way businesses approach content creation, offering innovative solutions to generate ideas and streamline marketing efforts. However, while AI can be incredibly helpful, it’s not without its pitfalls. Misusing AI can potentially harm your brand and alienate your audience.

Content 91
article thumbnail

TikTok’s Developing a New AI Chatbot Called Genie

Social Media Today

TikTok's looking to make a bigger jump into the generative AI race.

214
214
article thumbnail

Localization marketing made easy

Audiense

Master localization marketing with cultural insights, data-driven strategies, and audience intelligence tools to make your global ad campaigns successful and impactful.

article thumbnail

10 Years of Transforming the Way B2B Does Social

Oktopost

As we celebrate a decade of Oktopost’s journey, it’s incredible to reflect on how much the B2B marketing landscape has evolved, mainly through the transformative power of social media. Ten years ago, social media was often viewed as a platform predominantly for B2C marketing. Today, it’s impossible to imagine a successful B2B marketing strategy that doesn’t have social media at its core.

B2B 62
article thumbnail

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

article thumbnail

#693: The Mid-Year Reset to Help You Hit Your 2024 Revenue Goals

Amy Porterfield

Listen on… Feeling behind? Here are 3 quick ways to boost your revenue and get back on track toward your annual goals. Can you believe it? We're already […] The post #693: The Mid-Year Reset to Help You Hit Your 2024 Revenue Goals appeared first on Amy Porterfield | Online Marketing Expert.

article thumbnail

X Rejoins GARM To Reassure Ad Partners on Brand Safety

Social Media Today

X continues its efforts to reassure potential ad partners.

Brands 217
article thumbnail

Introduction to Make.com

Koka Sexton

Make.com is a powerful marketing automation tool that allows marketers to visually create, build, and automate workflows across various applications and platforms. This report will explore what Make.com is, how marketers can use it, common app integrations for marketing, and the benefits it offers. What is Make.com? Make.com (formerly Integromat) is a versatile automation platform [.

article thumbnail

From Followers to Leaders: Employee Advocacy as a B2B Marketing Game-Changer

Oktopost

In B2B marketing, employee advocacy is paramount for building a company’s social media presence and overall marketing success. This powerful marketing strategy leverages your employees as brand ambassadors, enabling you to amplify your reach, build brand authority, and solidify trust with your target market. From technology companies to businesses in the legal or financial sector, employee advocacy should be the cornerstone of your B2B marketing strategy.

B2B 48
article thumbnail

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

article thumbnail

Windows 11/10 Calculator is Missing? Here’s How to Get it Back

Tweaklibrary

Have you ever found yourself in a situation where you needed to quickly make some calculations on your Windows computer only to realize that your Calculator app is missing? But where has the Windows Calculator disappeared? Whether you are on Windows 10 or 11, getting back your Calculator won’t take much time. So, read on to find out why your Calculator is missing in Windows 10 or 11 and more importantly how to retrieve/reactivate it.

How To 12
article thumbnail

Instagram Chief Reiterates that Sends are Now a Key Focus

Social Media Today

Here's how you can align with Instagram's new algorithmic focus.

Instagram 202
article thumbnail

Mastering YouTube Shorts: A Comprehensive Guide For Creators

Keyhole.co

We live in the era of bite-sized content. TikTok has transformed the way we consume content with snappy, engaging videos, prompting Instagram to join in with Reels. Now, we have YouTube Shorts. For YouTube, traditionally a haven for longer videos, this shift to short-form video is a game-changer. These quick, engaging clips offer a fun, fast way to reach new audiences and boost engagement.

YouTube 52
article thumbnail

Instagram Shares Growth Tips in New Podcast

Social Media Today

Insights into how creators are driving success in the app.

Tips 211
article thumbnail

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

article thumbnail

Research Finds Snap Campaigns Are Particularly Effective for Movie and TV Promotions

Social Media Today

New insights into the effectiveness of Snap for entertainment promotions.

Research 196
article thumbnail

Meta Switches AI Labels From ‘Made With AI’ to ‘AI Info’ Tag

Social Media Today

Meta's updating its labels to cater for lesser edits using AI tools.

Tools 196
article thumbnail

YouTube Expands Channel @Handles to 75 Languages

Social Media Today

YouTube's also added a new shopping performance overview.

YouTube 203
article thumbnail

X Is Considering Downvotes for Post Replies

Social Media Today

Downvotes could help to better rank post replies.

216
216
article thumbnail

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

article thumbnail

Meta Switches AI Labels From ‘Made with AI’ to ‘AI Info’ Tag

Social Media Today

Meta's updating its labels to cater for lesser edits using AI tools.

Tools 192
article thumbnail

TikTok’s Developing a New AI Chatbot Called Genie

Social Media Today

TikTok's looking to make a bigger jump into the generative AI race.

192
192
article thumbnail

X Previews Coming Improvements to Ad Analytics

Social Media Today

The improved dashboard is significantly more intuitive.

Analytics 204
article thumbnail

X Previews Coming Improvements to Ad Analytics

Social Media Today

The improved dashboard is significantly more intuitive.

Analytics 203
article thumbnail

TikTok Publishes New Back to School Marketing Guide

Social Media Today

There's a heap of tips in TikTok's new guide.