The Social Media Hat
JUNE 29, 2024
Episode 9 of the AI in Marketing: Unpacked podcast, with Christopher S. Penn The post Paving the Way: Strategies for Integrating AI in Marketing appeared first on The Social Media Hat.
Audiense
JULY 3, 2024
Discover the top brands vying for gold at the Paris 2024 Olympics, focusing on sustainability, compelling storytelling, and leading technology in their campaigns.
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Social Media Today
JULY 3, 2024
Threads growth has slowed, but it's still rising as a potential rival for X.
Convince & Convert
JULY 2, 2024
89% of higher education marketers believe they have enough budget to meet their marketing goals. This is great news, but a number that high certainly surprised me when I first saw it. This stat is from our recent 2024 Higher Education Marketing Report and is just one of several enlightening stats we found. But I think there’s an important nuance here.
Advertiser: Paycor
Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!
The Social Media Hat
JULY 1, 2024
AI is impacting social media across multiple disciplines, with a variety of tools to assist. The post Transforming Social Media Marketing with AI: Exploring the Full Potential appeared first on The Social Media Hat.
Jon Loomer
JUNE 30, 2024
Today marks a year and a half since I started publishing at least one new video every day. It’s time to get a little introspective… An Accomplishment I realize that this is an insane accomplishment, and I’m super proud of it. But what makes me even prouder is that two years ago I wasn’t creating any videos at all. I didn’t commit to short-form video creation until September 30, 2022.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Oktopost
JULY 2, 2024
In B2B marketing, investing in the ability to identify intent signals has become a popular strategy for capturing early interest from target accounts and steering prospects through the buying journey. Yet, I would like to debate the actual value of intent signals actual value and effectiveness. What if there was a more sustainable way for B2B marketing to initiate the intent to buy instead of capturing it?
Amy Porterfield
JULY 3, 2024
Listen on… Using human behavior to tweak your sales page and take your marketing to the next level with Melina Palmer. Ever wondered why some people choose to […] The post #694: What Your Customer Wants and Can’t Tell You with Melina Palmer appeared first on Amy Porterfield | Online Marketing Expert.
Jon Loomer
JUNE 30, 2024
If you’ve run ads that reached people outside of your selected locations, you’re not alone. A small part of this is organic distribution. If someone shares your ad, it can reach people outside of the locations you target. This is why you shouldn’t always assume that leads and engagement on an ad from people outside of your targeted location are paid for.
Social Media Today
JULY 1, 2024
TikTok's looking to make a bigger jump into the generative AI race.
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The Realtime Report
JULY 1, 2024
5 Common Content Creation Mistakes Businesses Make with AI (And How to Avoid Them) Artificial intelligence (AI) is transforming the way businesses approach content creation, offering innovative solutions to generate ideas and streamline marketing efforts. However, while AI can be incredibly helpful, it’s not without its pitfalls. Misusing AI can potentially harm your brand and alienate your audience.
Audiense
JULY 1, 2024
Master localization marketing with cultural insights, data-driven strategies, and audience intelligence tools to make your global ad campaigns successful and impactful.
Jenn's Trends
JULY 1, 2024
Is there an ideal length for captions on Instagram? Does it differ between Reels and feed posts? Will it impact your reach or your conversions? And are people really reading those long captions?? There are so many questions around caption lengths for Instagram posts. So let’s break it down!
Social Media Today
JULY 2, 2024
Here's how you can align with Instagram's new algorithmic focus.
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A beginner's guide to social media automation tools and getting automation right.
Oktopost
JULY 4, 2024
As we celebrate a decade of Oktopost’s journey, it’s incredible to reflect on how much the B2B marketing landscape has evolved, mainly through the transformative power of social media. Ten years ago, social media was often viewed as a platform predominantly for B2C marketing. Today, it’s impossible to imagine a successful B2B marketing strategy that doesn’t have social media at its core.
Amy Porterfield
JULY 2, 2024
Listen on… Feeling behind? Here are 3 quick ways to boost your revenue and get back on track toward your annual goals. Can you believe it? We're already […] The post #693: The Mid-Year Reset to Help You Hit Your 2024 Revenue Goals appeared first on Amy Porterfield | Online Marketing Expert.
Koka Sexton
JULY 5, 2024
Make.com is a powerful marketing automation tool that allows marketers to visually create, build, and automate workflows across various applications and platforms. This report will explore what Make.com is, how marketers can use it, common app integrations for marketing, and the benefits it offers. What is Make.com? Make.com (formerly Integromat) is a versatile automation platform [.
Social Media Today
JULY 3, 2024
Threads growth has slowed, but it's still rising as a potential rival for X.
Advertiser: Paycor
HR leaders drowning in paperwork struggle to meet C-suite's strategic expectations. Burnout and high turnover plague the field, with 95% feeling overwhelmed. This guide explores how the right tools can free HR from admin tasks and empower them to become the strategic leaders they’re meant to be.
Oktopost
JULY 4, 2024
In B2B marketing, employee advocacy is paramount for building a company’s social media presence and overall marketing success. This powerful marketing strategy leverages your employees as brand ambassadors, enabling you to amplify your reach, build brand authority, and solidify trust with your target market. From technology companies to businesses in the legal or financial sector, employee advocacy should be the cornerstone of your B2B marketing strategy.
Tweaklibrary
JULY 3, 2024
Have you ever found yourself in a situation where you needed to quickly make some calculations on your Windows computer only to realize that your Calculator app is missing? But where has the Windows Calculator disappeared? Whether you are on Windows 10 or 11, getting back your Calculator won’t take much time. So, read on to find out why your Calculator is missing in Windows 10 or 11 and more importantly how to retrieve/reactivate it.
Keyhole.co
JULY 2, 2024
We live in the era of bite-sized content. TikTok has transformed the way we consume content with snappy, engaging videos, prompting Instagram to join in with Reels. Now, we have YouTube Shorts. For YouTube, traditionally a haven for longer videos, this shift to short-form video is a game-changer. These quick, engaging clips offer a fun, fast way to reach new audiences and boost engagement.
Social Media Today
JULY 2, 2024
Insights into how creators are driving success in the app.
Advertiser: Paycor
A process checklist is a valuable tool for any HR professional to help ensure that all tasks are completed on time and accurately and improve communication and collaboration among team members.
Social Media Today
JULY 2, 2024
Downvotes could help to better rank post replies.
Social Media Today
JULY 1, 2024
Meta's updating its labels to cater for lesser edits using AI tools.
Social Media Today
JULY 1, 2024
X continues its efforts to reassure potential ad partners.
Social Media Today
JULY 1, 2024
TikTok's looking to make a bigger jump into the generative AI race.
Advertiser: Paycor
Diversity and inclusion are crucial for building a strong and innovative workforce. Discover how AI technology can revolutionize your hiring process and drive diversity in your organization. Explore over 10 ways AI recruiting tools can help you identify a wider pool of candidates, enhance communication strategies, and eliminate unconscious bias. Embrace the future of recruitment and create a more diverse and inclusive workplace with AI technology.
Social Media Today
JUNE 30, 2024
The improved dashboard is significantly more intuitive.
Social Media Today
JULY 2, 2024
YouTube's also added a new shopping performance overview.
Social Media Today
JULY 1, 2024
Meta's updating its labels to cater for lesser edits using AI tools.
Social Media Today
JULY 1, 2024
An easier way to repurpose your TikTok clips.
Advertiser: Paycor
Making effective hiring decisions can be challenging, but with a standardized evaluation process, you can improve your chances of finding the ideal candidate every time. Discover the benefits of using interview scorecards to assess and compare candidates, ensuring fair and consistent evaluations. Our free interview scorecard template allows you to customize criteria and track candidate progress, helping you make informed hiring decisions.
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