Convince & Convert
SEPTEMBER 28, 2024
Let me age myself for a second to set the stage here: Facebook launched my senior year of college. Back in my agency days, I worked on the first-ever digital ads and social media efforts for Coca-Cola. I vividly remember making colorful sticky note sketches of 160×600, 300×250, and 728×90 banner ads for my office bulletin board to keep track of these new, weird sizes.
Hootsuite
OCTOBER 2, 2024
Ah, the social media budget. For many social media managers, putting together (and justifying) financial asks is an anxiety-inducing annual event. However, budget time is also an important chance to prove the value of your work. Creating your budget highlights the scope of your ambitions for the year ahead – and should also highlight the return on investment from the budget invested the previous year.
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Sprout Social
OCTOBER 3, 2024
According to Sprout’s The Social Media Productivity Report , social media marketers spend an average of 40 hours per week on management tasks, with some clocking in over 60 hours. Plus, 63% of social media marketers report feeling burned out—and this is during the regular, non-peak seasons. Now, imagine this workload when seasonality strikes. Heightened activity, increased content demands and constant audience engagement make it hard even for the most experienced marketers.
Social Media Today
OCTOBER 1, 2024
Those “attorney advised” posts are back, but they do nothing to protect your info.
Advertiser: Paycor
Mid-year performance reviews aren’t just boxes for HR to check. Paycor’s toolkit empowers leaders to: Identify high-potential team members. Boost engagement with meaningful feedback. Support struggling employees. Nurture top talent to drive results. Learn how to ignite employee potential through meaningful feedback. When you nurture top talent, everybody wins.
Jon Loomer
OCTOBER 3, 2024
A restriction period is coming. If you run ads in the US about social issues, elections, or politics, listen up… Beginning on Tuesday, October 29th at 12:01am PT and ending on Tuesday, November 5th at 11:59pm, Meta will not allow any new ads about social issues, elections, or politics. Only ads that have received at least one impression prior to this period will be allowed to run.
The Social Media Hat
OCTOBER 1, 2024
Discover the latest voice-powered features in ChatGPT and learn how to simplify your workflow without lifting a finger. The post No Typing Required: How Marketers Can Use ChatGPT Voice Mode to Boost Productivity appeared first on The Social Media Hat.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
SEPTEMBER 29, 2024
IG boss Adam Mosseri says that people don’t actually want a ’following’ feed option.
Jon Loomer
SEPTEMBER 30, 2024
I was going to hold off on sharing the fact that I tested completely identical ad sets as a big reveal, but I decided to spoil the surprise by putting it in the title. I don’t want you to miss what I did here. The fact that I tested identical ad sets won’t be the surprise. But, there is plenty to be found here that will raise eyebrows. It’s kinda crazy.
The Social Media Hat
OCTOBER 3, 2024
Episode 30 of the AI in Marketing: Unpacked podcast, with Michael Nevski The post Generative AI and Demographics: Trends for Marketers to Watch appeared first on The Social Media Hat.
Sprout Social
OCTOBER 3, 2024
Sprout's monthly series that explores the social media posts and campaigns inspiring us, and breaks down what makes them so genius.
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Social Media Today
SEPTEMBER 30, 2024
Cosmetics and skincare brands are the leading category for endorsement deals, followed closely by non-athletic apparel and footwear.
Jon Loomer
OCTOBER 2, 2024
The results of this test are so important. They highlight the role of randomness on Meta advertising. Test Results I ran an A/B test of three different ad sets. Breakdown of performance looks like this… Ad Set A: 80 conversions Ad Set B: 100 conversions Ad Set C: 86 conversions Would you act on these results? Meta thinks you should. According to the A/B test results, Meta has 59% confidence that Ad Set B is the winner.
The Social Media Hat
SEPTEMBER 28, 2024
Episode 29 of the AI in Marketing: Unpacked podcast, with Ian Anderson Gray The post From Chaos to Clarity: AI-Powered Thought Organization for Marketers appeared first on The Social Media Hat.
Amy Porterfield
OCTOBER 1, 2024
Listen on… Turning setbacks into opportunities, solving problems with confidence, and embodying the mindset of a strong leader. Let's be real…no matter how much you plan and plan and plan, unexpected challenges will always pop up as you continue to scale your business! And yeah, in the moment, it can feel like everything's […] The post #719: Think Like a CEO: How to Get Scrappy, Solve Challenges, and Succeed appeared first on Amy Porterfield | Online Marketing Expert.
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A beginner's guide to social media automation tools and getting automation right.
Social Media Today
OCTOBER 4, 2024
A list of industry gatherings social media managers can attend to keep their skills sharp.
Jon Loomer
OCTOBER 1, 2024
If you create one campaign, do this… The priority should be to optimize for purchases, but that’s not always possible. Maybe the budget isn’t there, or you promote a high-priced product and can’t get any sales. Don’t Do This If you have a limited budget, you may be tempted to optimize for engagement or video views or traffic to your website.
WebInKnow
OCTOBER 1, 2024
For the first time since graduating from university, I took a month off. For my sabbatical during the month of September, I thru-hiked (and climbed) the entire 273-mile Long Trail in Vermont, the oldest long distance hiking trail in the US and widely considered the most difficult with 68,000 feet of elevation gain (twice Mt. Everest)!
The Realtime Report
OCTOBER 2, 2024
Features To Consider When Choosing a Contact Center Solution Today’s customer service landscape requires more than a polite tone and timely responses. Businesses must employ a sophisticated contact center solution to efficiently manage the demands and complexity of modern consumer interactions. From managing multichannel communications to leveraging the power of data analytics, the right system can give an enterprise the edge in delivering exceptional customer service.
Advertiser: Paycor
Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.
Social Media Today
OCTOBER 2, 2024
The campaign for one leg of the brand’s Sunsets Festival World Tour saw 5.1 million impressions and utilized several ad formats to drive results.
Jon Loomer
SEPTEMBER 29, 2024
If you have questions about Meta advertising, do this… Go here and ask my bot whatever questions you have related to advertising. Here’s how it works… My Chatbot It’s been trained on more than 500 pages of my website, and it’s getting really good at providing helpful answers. This is a great option if you don’t want to bother someone with constant questions.
The Social Media Hat
OCTOBER 4, 2024
11 essential tips and strategies to build a profitable digital career. The post From Zero to Content Hero: Building a Profitable Career in the Digital Space appeared first on The Social Media Hat.
Ignite Social Media
OCTOBER 1, 2024
Using AI sounds super exciting, but the truth is it’s not. The Reality of AI in Social Media Marketing: Hype vs. Practical Use A lot of us see global brands investing a ton of money in specific AI efforts and initiatives. Coca-Cola pairing up with WPP and NVIDIA to scale Generative AI Content for Brand Authenticity is one example. Big tech companies are racing to create the best AI experiences for their users and finding ways to monetize it or make it feel exclusive/superior compared to others,
Advertiser: Paycor
Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.
Social Media Today
OCTOBER 1, 2024
Is Elon really throwing away his money, or is there more to his X play?
Jon Loomer
OCTOBER 4, 2024
A change is coming to special ad categories. If you run ads that promote products or services related to credit or finance, even if you haven’t needed a special ad category in the past, this update is for you. The Announcement According to Meta: Starting in October 2024, a new special ad category ‘Financial products and services’ will be introduced, replacing the previous Credit ads category.
Jenn's Trends
SEPTEMBER 30, 2024
Instagram recently shared a post recommending certain tactics to avoid in order to prevent reduced reach on the platform. These tactics may be something you cant avoid, or may be things youd never do anyways. Take a look at the list of recommendations and then you can choose how you want to proceed.
Amy Porterfield
OCTOBER 3, 2024
Listen on… Building your email list from the ground up to scale your online business to new heights with Sara Mayer.: Ready to have a 10,000 subscriber year? Register for my FREE email marketing workshop today! Raise your hand if you've ever worried about annoying your email list with too many marketing emails. […] The post #720: Start Small: How 50 Email Subscribers Can Change Your Business TODAY appeared first on Amy Porterfield | Online Marketing Expert.
Advertiser: Paycor
Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?
Social Media Today
SEPTEMBER 29, 2024
New data shows Snap influencers have a big impact on shoppers.
Jon Loomer
SEPTEMBER 30, 2024
Test your Meta ads knowledge with the Meta Ads Millions Game Show Chatbot. Yeah, that’s right. It’s just what it sounds like. Here’s how it works… A Game Show?? You may know that I have another chatbot that was built to answer your questions and move your advertising in the right direction. This knew one is for entertainment purposes.
Laurel Papworth
OCTOBER 1, 2024
Join us for SaturdAI , a practical, virtual workshop designed for those who cant attend weekday sessions. This Saturday course covers the essentials of Artificial Intelligence, ChatGPT, Microsoft Copilot, and structured prompting techniques, all delivered via Zoom. Perfect for small business owners and professionals looking to get ahead with AI without disrupting their Monday to Friday schedule.
Keyhole.co
OCTOBER 1, 2024
Are you interested in choosing the right social media sites and tools for your business? If so, you’re in the right place! There’s no denying the power of social media in your marketing strategy. It’s estimated that across all social media sites, there are 5.17 billion users. This means there’s a pretty good chance your target audience is out there and waiting to hear from you.
Advertiser: Paycor
The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!
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