Sat.Sep 28, 2024 - Fri.Oct 04, 2024

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Generative AI and Demographics: Trends for Marketers to Watch

The Social Media Hat

Episode 30 of the AI in Marketing: Unpacked podcast, with Michael Nevski The post Generative AI and Demographics: Trends for Marketers to Watch appeared first on The Social Media Hat.

Trends 172
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Results: Identical Ad Sets, a Split Test, and Chaos

Jon Loomer

I was going to hold off on sharing the fact that I tested completely identical ad sets as a big reveal, but I decided to spoil the surprise by putting it in the title. I don’t want you to miss what I did here. The fact that I tested identical ad sets won’t be the surprise. But, there is plenty to be found here that will raise eyebrows. It’s kinda crazy.

CPM 171
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How Corona Found Success With YouTube Shorts

Social Media Today

The campaign for one leg of the brand’s Sunsets Festival World Tour saw 5.1 million impressions and utilized several ad formats to drive results.

YouTube 193
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TikTok Magic: How Four Brands Cashed In on Going Viral

Convince & Convert

Let me age myself for a second to set the stage here: Facebook launched my senior year of college. Back in my agency days, I worked on the first-ever digital ads and social media efforts for Coca-Cola. I vividly remember making colorful sticky note sketches of 160×600, 300×250, and 728×90 banner ads for my office bulletin board to keep track of these new, weird sizes.

Brands 141
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Reduce Bias in Hiring: Structured Interview Questions for Employers

Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!

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No Typing Required: How Marketers Can Use ChatGPT Voice Mode to Boost Productivity

The Social Media Hat

Discover the latest voice-powered features in ChatGPT and learn how to simplify your workflow without lifting a finger. The post No Typing Required: How Marketers Can Use ChatGPT Voice Mode to Boost Productivity appeared first on The Social Media Hat.

Types 170
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Restriction Period for Political Ads

Jon Loomer

A restriction period is coming. If you run ads in the US about social issues, elections, or politics, listen up… Beginning on Tuesday, October 29th at 12:01am PT and ending on Tuesday, November 5th at 11:59pm, Meta will not allow any new ads about social issues, elections, or politics. Only ads that have received at least one impression prior to this period will be allowed to run.

Issues 156

More Trending

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200+ Instagram Captions That Go Viral (and How ChatGPT Can Help)

Awario

Struggling to find the perfect Instagram caption? This guide has you covered with creative ideas for every mood and season. Plus, learn how to use AI tools like ChatGPT to craft personalized captions that engage your audience.

Instagram 129
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From Chaos to Clarity: AI-Powered Thought Organization for Marketers

The Social Media Hat

Episode 29 of the AI in Marketing: Unpacked podcast, with Ian Anderson Gray The post From Chaos to Clarity: AI-Powered Thought Organization for Marketers appeared first on The Social Media Hat.

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Meta Ads Millions Game Show: Test Your Ads Knowledge

Jon Loomer

Test your Meta ads knowledge with the Meta Ads Millions Game Show Chatbot. Yeah, that’s right. It’s just what it sounds like. Here’s how it works… A Game Show?? You may know that I have another chatbot that was built to answer your questions and move your advertising in the right direction. This knew one is for entertainment purposes.

Training 142
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Instagram Chief Says ‘Following’ Feed Option Won’t Work

Social Media Today

IG boss Adam Mosseri says that people don’t actually want a ’following’ feed option.

Feed 211
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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#719: Think Like a CEO: How to Get Scrappy, Solve Challenges, and Succeed

Amy Porterfield

Listen on… Turning setbacks into opportunities, solving problems with confidence, and embodying the mindset of a strong leader. Let's be real…no matter how much you plan and plan and plan, unexpected challenges will always pop up as you continue to scale your business! And yeah, in the moment, it can feel like everything's […] The post #719: Think Like a CEO: How to Get Scrappy, Solve Challenges, and Succeed appeared first on Amy Porterfield | Online Marketing Expert.

How To 95
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From Zero to Content Hero: Building a Profitable Career in the Digital Space

The Social Media Hat

11 essential tips and strategies to build a profitable digital career. The post From Zero to Content Hero: Building a Profitable Career in the Digital Space appeared first on The Social Media Hat.

Content 78
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Test Results Highlight Influence of Randomness

Jon Loomer

The results of this test are so important. They highlight the role of randomness on Meta advertising. Test Results I ran an A/B test of three different ad sets. Breakdown of performance looks like this… Ad Set A: 80 conversions Ad Set B: 100 conversions Ad Set C: 86 conversions Would you act on these results? Meta thinks you should. According to the A/B test results, Meta has 59% confidence that Ad Set B is the winner.

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Snapchat Brings Back Phantom House Series With Maybelline, State Farm

Social Media Today

The Halloween content series now in its second year will also be leveraged by Hulu to support its Huluween campaign and new original film, “Carved.

Film 175
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How to Build a Successful Advocacy Program in the Financial Services Industry

Oktopost

In this episode, learn how to build a successful, impactful and compliant employee advocacy program in the financial services industry. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary “A key part of my role is trying to amplify our brand voice by employee advocacy, so making sure our people speak not only for themselves but also for the company.

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Post Performance Report

Sprout Social

Sprout's monthly series that explores the social media posts and campaigns inspiring us, and breaks down what makes them so genius.

Report 92
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If You Create One Campaign

Jon Loomer

If you create one campaign, do this… The priority should be to optimize for purchases, but that’s not always possible. Maybe the budget isn’t there, or you promote a high-priced product and can’t get any sales. Don’t Do This If you have a limited budget, you may be tempted to optimize for engagement or video views or traffic to your website.

Campaign 141
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No, You Can’t Stop Meta Using Your Data via IG Story

Social Media Today

Those “attorney advised” posts are back, but they do nothing to protect your info.

Data 210
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The HR Leader’s Survival Guide

HR leaders drowning in paperwork struggle to meet C-suite's strategic expectations. Burnout and high turnover plague the field, with 95% feeling overwhelmed. This guide explores how the right tools can free HR from admin tasks and empower them to become the strategic leaders they’re meant to be.

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#720: Start Small: How 50 Email Subscribers Can Change Your Business TODAY

Amy Porterfield

Listen on… Building your email list from the ground up to scale your online business to new heights with Sara Mayer.: Ready to have a 10,000 subscriber year? Register for my FREE email marketing workshop today! Raise your hand if you've ever worried about annoying your email list with too many marketing emails. […] The post #720: Start Small: How 50 Email Subscribers Can Change Your Business TODAY appeared first on Amy Porterfield | Online Marketing Expert.

List 57
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How to turn AI into your social media assistant when seasonality strikes

Sprout Social

According to Sprout’s The Social Media Productivity Report , social media marketers spend an average of 40 hours per week on management tasks, with some clocking in over 60 hours. Plus, 63% of social media marketers report feeling burned out—and this is during the regular, non-peak seasons. Now, imagine this workload when seasonality strikes. Heightened activity, increased content demands and constant audience engagement make it hard even for the most experienced marketers.

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Have Questions About Meta Ads?

Jon Loomer

If you have questions about Meta advertising, do this… Go here and ask my bot whatever questions you have related to advertising. Here’s how it works… My Chatbot It’s been trained on more than 500 pages of my website, and it’s getting really good at providing helpful answers. This is a great option if you don’t want to bother someone with constant questions.

Questions 139
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5 ways grocers can master shoppable video, connected TV

Social Media Today

Social media platforms like TikTok put consumers in shopping mode 24/7, so retailers need to know how to create engaging content, said Chris Bruderle, IAB's VP of industry insights and content strategy.

Retail 152
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Streamline Your HR Processes with a Free HR Process Checklist Template

A process checklist is a valuable tool for any HR professional to help ensure that all tasks are completed on time and accurately and improve communication and collaboration among team members.

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My Epic Adventure. How About Yours?

WebInKnow

For the first time since graduating from university, I took a month off. For my sabbatical during the month of September, I thru-hiked (and climbed) the entire 273-mile Long Trail in Vermont, the oldest long distance hiking trail in the US and widely considered the most difficult with 68,000 feet of elevation gain (twice Mt. Everest)!

Brands 52
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How To Fix “Google Keeps Stopping” Error on Android

Tweaklibrary

The “Google keeps stopping” error can occur anytime: When you are browsing the web using the Google Chrome browser, Downloading an app via the Google Play Store, Trying to use Google Assistant, Or using some other Google product. In this post, we’ll discuss the various ways in which you can fix the “Google keeps stopping” error. Later in this post, we’ll also try to understand why this problem occurs in the first place.

Google 22
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Financial Products and Services Special Ad Category

Jon Loomer

A change is coming to special ad categories. If you run ads that promote products or services related to credit or finance, even if you haven’t needed a special ad category in the past, this update is for you. The Announcement According to Meta: Starting in October 2024, a new special ad category ‘Financial products and services’ will be introduced, replacing the previous Credit ads category.

Products 133
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Top Social Media Conferences To Watch in 2025

Social Media Today

A list of industry gatherings social media managers can attend to keep their skills sharp.

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How to Increase Diversity in Your Workforce Through AI Technology

Diversity and inclusion are crucial for building a strong and innovative workforce. Discover how AI technology can revolutionize your hiring process and drive diversity in your organization. Explore over 10 ways AI recruiting tools can help you identify a wider pool of candidates, enhance communication strategies, and eliminate unconscious bias. Embrace the future of recruitment and create a more diverse and inclusive workplace with AI technology.

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How to set a smart social media budget (and get it approved)

Hootsuite

Ah, the social media budget. For many social media managers, putting together (and justifying) financial asks is an anxiety-inducing annual event. However, budget time is also an important chance to prove the value of your work. Creating your budget highlights the scope of your ambitions for the year ahead – and should also highlight the return on investment from the budget invested the previous year.

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How To Redact Sensitive Information In PDF

Tweaklibrary

Under normal circumstances, you might use a PDF to read information. But, there are instances where things may stretch out beyond normal reading. Considering that your PDF may contain confidential details, you may want to hide that information before it reaches the end user. That’s where the concept of redaction comes into play. When you redact sections of PDF – You essentially obscure information by blacking it out.

How To 14
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Features To Consider When Choosing a Contact Center Solution

The Realtime Report

Features To Consider When Choosing a Contact Center Solution Today’s customer service landscape requires more than a polite tone and timely responses. Businesses must employ a sophisticated contact center solution to efficiently manage the demands and complexity of modern consumer interactions. From managing multichannel communications to leveraging the power of data analytics, the right system can give an enterprise the edge in delivering exceptional customer service.

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X Could Prove to Be Worth More Than $44B to Musk and His Companies

Social Media Today

Is Elon really throwing away his money, or is there more to his X play?

Company 196
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Interview Scorecard Free Downloadable Template

Making effective hiring decisions can be challenging, but with a standardized evaluation process, you can improve your chances of finding the ideal candidate every time. Discover the benefits of using interview scorecards to assess and compare candidates, ensuring fair and consistent evaluations. Our free interview scorecard template allows you to customize criteria and track candidate progress, helping you make informed hiring decisions.