Jon Loomer
OCTOBER 13, 2024
Meta announced a bunch of new features at Advertising Week 2024. One of them is Image Animation. You can read about all of the announcements here. Let’s dig into Image Animation, which could be Meta’s best Advantage+ Creative enhancement yet… How it Works Image Animation takes an image and uses AI to turn it into a short video with movement.
Hootsuite
OCTOBER 16, 2024
If you’re looking to grow on TikTok, getting a grasp on your analytics is a must. It can help you improve your content, reach your target audience, and achieve your strategic goals. Luckily, there are plenty of TikTok analytics tools you can use to get insights that will help you see better results on the platform. From custom reports to calculating your personal best time to post, we’re digging into our top 15 — including our favorite tool for all things social media.
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Oktopost
OCTOBER 14, 2024
If you’re looking to build your personal brand or inspire your advocates to do the same, tune into this episode for practical tips and actionable strategies. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary “We’re living right now in an era where people are understanding that being active and being themselves on social media for the sake of their career growth is incredibly important.
Bill Hartzer
OCTOBER 15, 2024
McCune Law Group (MLG) has filed a whistleblower lawsuit against TikTok, accusing the social media giant of turning a blind eye to fraud and even possible links to terrorism. The case, filed on October 8, 2024, in Santa Clara County’s Superior Court, alleges that TikTok retaliated against an employee who raised alarms about serious criminal activity on its platform.
Advertiser: Paycor
The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!
Jon Loomer
OCTOBER 14, 2024
If you create a new ad account, expect to jump through some new hoops. Let’s discuss… Phone Verification There’s a new update in Ads Manager for October titled “Phone verification requirement for new advertisers.” It reads the following: If you’re a new advertiser or have created a new ad account, you now need to verify a phone number before you can run ads and boost posts.
Hootsuite
OCTOBER 18, 2024
A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. The more specific your plan is, the more effective it will be. Keep it concise. Don’t make it so lofty and broad that it’s unattainable or impossible to measure.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
OCTOBER 16, 2024
Elon Musk hates blocking, and he's going to do something about it.
Jon Loomer
OCTOBER 18, 2024
Remember Opportunity Score? Way back in April, I wrote a blog post about the Opportunity Score in Ads Manager. Well, now it seems to be gone. What it Was Opportunity Score gamified accepting delivery recommendations. In theory, if you were following best practices, you’d have a score of a 100. It didn’t mean that you should always accept recommendations blindly, but I still found it to be helpful.
Hootsuite
OCTOBER 18, 2024
IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. No idea what I just said? You’ve got a lot to learn about Reddit (and what it can do for you). The kingdom of acronyms and originator of the “Ask Me Anything” post, Reddit now offers many business-friendly features like advertising while still retaining its old-school forum roots. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off.
The Social Media Hat
OCTOBER 16, 2024
Implementing AI without proper guidance is like navigating uncharted waters without a map – fraught with potential pitfalls that an experienced AI consultant can help you avoid. The post Avoiding Pitfalls: Common AI Implementation Mistakes and How Consultants Prevent Them appeared first on The Social Media Hat.
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A beginner's guide to social media automation tools and getting automation right.
Social Media Today
OCTOBER 17, 2024
Some insights to help you improve your TikTok marketing performance.
WebInKnow
OCTOBER 17, 2024
When I was on my thru hike of the Long Trail in September, I hiked an average of 8 hours a day for 26 days. There was no possible way to carry enough calories, so when I had an opportunity to eat in a restaurant, I went. And I ate a lot!
Audiense
OCTOBER 18, 2024
“ Monsters ” on Netflix tells a story about two brothers who brutally shot and killed their parents, blamed it on the mob, and then went out and bought Rolex’s, fancy cars, and designer clothes, funded by their parents estate. A murder motivated by greed.
The Social Media Hat
OCTOBER 12, 2024
Episode 33 of the AI in Marketing: Unpacked podcast, with Kelly Mirabella The post How An AI Chatbot Is Redefining Customer Interaction and Boosting ROI appeared first on The Social Media Hat.
Advertiser: Paycor
The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.
Social Media Today
OCTOBER 17, 2024
Carousels provide more opportunity for reach, according to IG chief Adam Mosseri.
Hootsuite
OCTOBER 16, 2024
Hi! My name is Trish Riswick, I’m a Team Lead on our Social team here at Hootsuite, and I’m here to tell you exactly how to build a social media calendar that will support your goals and keep you organized. Our social media calendar is the backbone behind all the content you see on Hootsuite’s channels. I hate to break the spell of real-time spontaneity, but every post is meticulously planned in our social media content calendar before it’s even created.
Jenn's Trends
OCTOBER 18, 2024
With yesterday's news about carousels came an interesting new strategy recommendation for Instagram posts.
The Social Media Hat
OCTOBER 17, 2024
Episode 34 of the AI in Marketing: Unpacked podcast, with Audrey Chia The post Content that Converts: Leveraging AI for Quality and Relevance appeared first on The Social Media Hat.
Advertiser: Paycor
In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.
Social Media Today
OCTOBER 15, 2024
Instagram’s new profile cards include updated QR codes for connection.
Keyhole.co
OCTOBER 18, 2024
Facebook is arguably the largest social media platform around. Millions of businesses are leveraging Facebook advertising to reach new audiences. However, Facebook advertising is more than creating an ad and hoping for the best. You need the right strategy—one that works for your business and audience. Here, we explore top strategies to help you achieve long-term success on the big Meta.
Writtent Blog
OCTOBER 17, 2024
Digital marketing quotes are a powerful source of insight and inspiration, guiding you through the challenges and opportunities of the digital world. One of my favorites is Content is fire, social media is gasoline. – a quote by Jay Baer. This quote serves as a reminder that while creating valuable content is essential, leveraging social media can amplify its reach and impact.
Social Media Strategies Summit
OCTOBER 16, 2024
The days of relying on a single social network to reach and engage your audience are long gone. Today, many government agencies are active across half a dozen or more platforms, each with its own unique algorithm and audience. Coming up with compelling content across all those different channels can be a real headache for busy government social media managers.
Advertiser: Paycor
HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!
Social Media Today
OCTOBER 17, 2024
A new pop-up is alerting users to the update.
Keyhole.co
OCTOBER 15, 2024
Engaging with your community on social media in today’s digital world is essential for your brand. Did you know that 76% of consumers anticipate interaction with companies on social platforms? Community management on social media isn’t just an option anymore but a non-negotiable aspect of doing business. We’re not talking about replying to follower comments.
Jon Loomer
OCTOBER 17, 2024
The most hated Advantage+ Creative enhancement is getting a rebrand… Let me show you… Overlays When you use the advanced preview when creating your ad, filter by Advantage+ Creative. You will not find Image Templates. No, it’s not because Meta got rid of it. It’s been renamed Overlays. If you hover the tooltip for Add Overlays, it reads “formerly image template.
The Social Media Hat
OCTOBER 14, 2024
An AI consultant acts as a seasoned explorer, guiding your SMB team through the uncharted territory of artificial intelligence, transforming potential risks into competitive advantages. The post Bridging the Knowledge Gap: How AI Consultants Empower SMB Teams appeared first on The Social Media Hat.
Advertiser: Paycor
Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!
Social Media Today
OCTOBER 13, 2024
Insights for your spooky season efforts.
Keyhole.co
OCTOBER 14, 2024
You’ve just launched your product – congrats! After months of prototyping, financing, and endless planning, it’s finally here. Now comes the fun part, getting the word out. You’re ready to shout about it from the rooftops, but what’s the best way to do that? Should you focus on influencers with massive followings or tap into your customers’ creativity?
Jon Loomer
OCTOBER 14, 2024
There are several AI-powered enhancements that are not currently part of the core Advantage+ Creative toolbox. You can opt-in to join a test of the new AI generation features. My assumption is that the enhancements available within these tests will be a moving target. When new enhancements become available, they’ll likely be sent to testing first.
Amy Porterfield
OCTOBER 15, 2024
Listen on… Embracing the power of single-tasking, boosting your productivity, and reclaiming your valuable time. My friend, as a business owner, your time is one of your most valuable assets. But when you're constantly switching between emails, bills, Zoom calls, and ad campaigns, mistakes happen, deadlines get missed, and your productivity takes a […] The post #723: How to Find Your Single-Task Focus as a Multi-Tasking Business Owner appeared first on Amy Porterfield | Online Ma
Advertiser: Paycor
Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!
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