May, 2024

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5 Ways to Unlock the Power of AI in Social Media Marketing

The Social Media Hat

Practical ways, with tools and examples, to use AI in Social Media today. The post 5 Ways to Unlock the Power of AI in Social Media Marketing appeared first on The Social Media Hat.

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Elevating Brand Engagement: Ignite Social Media’s Innovative 12 Days of Entenmann’s Campaign

Ignite Social Media

At Ignite Social Media, we pride ourselves on delivering campaigns that stand out in the social media landscape. And when you get to work with a beloved brand such as Entenmann’s and their baked goods, opportunities abound. This case study delves into the details of our “12 Days of Entenmann’s” campaign, which used creative learnings from past years, upgraded community management and a strong holiday tradition to drive success.

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TikTok Launches Fan Spotlight To Boost Music Promotions

Social Media Today

No doubt TikTok’s breathing a sigh of relief that it was able to establish a new copyright deal with UMG just in time for Billie Eilish’s latest album release. Because evidently, it’s keen to use Eilish’s popularity, specifically, to spark more engagement in the app.

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Influencing Coachella: How evolving demographics & social media stars shape the festival experience

Audiense

Summer is coming and so are the music festivals! That’s right, festival season is upon us and this year, Coachella has been busy drawing crowds IRL and online. Take Sabrina Carpenter for example, who has been lighting up TikTok feeds performing her summer hit Espresso while flirting with her new beau, Barry Keoghan of Saltburn infamy. Taking place across two weekends, Coachella has been attracting thousands of music lovers since 1999, with approximately half a million attendees in 2023 and over

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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From Followers to Advocates: How to Build a Loyal Social Media Community

Convince & Convert

Belonging is one of the five human needs according to Abraham Maslow, and is a major source of overall human motivation. So it’s no surprise that the need for wanting to be accepted by a group of people, and to feel seen and heard, is what humans seek in most interactions. This, at its core, can easily translate to how and why we use social media the way we do, and why it’s the closest touchpoint to our audience in our marketing efforts.

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Offline Conversions API Deprecation Delayed

Jon Loomer

Meta Offline Conversions API is going away, but not just yet… Last year, Meta announced that the Offline Conversions API would be deprecated during the third quarter of 2024. In other words, very soon. The Change Well, either Meta or advertisers must not be ready for that change because the date is moving. From Meta : The Offline Conversions API will be discontinued in May 2025.

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5 Essential Tips for a Killer Reactive Social Media Strategy

Ignite Social Media

In today’s fast-paced digital landscape, social media has become a battleground for brands. Reactive social media strategy, the art of responding quickly and effectively to real-time events and conversations, can make or break a brand’s reputation. At Ignite Social Media, we understand the importance of being proactive and responsive on social channels.

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Instagram Says Posting Longer Reels Can Hurt Your Performance

Social Media Today

Reels longer than 90 seconds often don't have the same reach as shorter content, according to IG.

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Gamify your advocacy program with Oktopost Leaderboards

Oktopost

Gamifying and incentivizing your employee advocacy program is a powerful way to encourage employees to share meaningful company content and have fun while doing it. By making advocacy initiatives exciting and competitive, B2B organizations can create a culture of engagement, ultimately leading to a more effective and engaging advocacy program. That’s why at Oktopost we’ve designed Leaderboards and a user-friendly Gamification Engine to help program leaders unlock the potential of employee advoca

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[Research] Navigating the Storm: Small Businesses’ Struggle for Marketing Confidence in Turbulent Times

Convince & Convert

In a world where confidence in marketing strategies is scarce and economic uncertainties loom large, small businesses are on a quest for resilience, seeking to fortify their marketing efforts amidst the relentless pressures of running a business. The Current State of SMB Marketing , a new research study Ascend2 completed with Constant Contact , uncovered many insights into how SMBs think about marketing and where they need the most assistance.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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AI-Generated Creative for Ads

Jon Loomer

Image generation is coming to Facebook ads… Meta made a big announcement that several AI-generated enhancements are coming to ads. The most impactful are a couple of features related to Image Generation. You can view the announcement here. The Updates There are two primary new features… 1. AI-Generated Backgrounds: Submit an image and AI can generate cool backgrounds for it. 2.

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13 Reasons I’m Doubling Down on AI in Marketing

The Social Media Hat

If you think AI in marketing is just hype, you're wrong, and it will cost you. The post 13 Reasons I’m Doubling Down on AI in Marketing appeared first on The Social Media Hat.

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What social media tasks to automate and what to personalize

Sprout Social

When you think of a social media manager’s job, you probably picture them planning and posting content all day. But there’s much more to the job description. That clever LinkedIn or eye-catching Instagram post? Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement.

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How Will Generative AI in Search Change SEO?

Social Media Today

With generative AI summaries coming to Google Search, will people even need to click through to websites?

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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#677: Why Friendships Are Crucial In Entrepreneurship

Amy Porterfield

Listen on… Here’s why your female friendships are your most valuable asset as a woman in business. Today, I just want to drop in and share a little […] The post #677: Why Friendships Are Crucial In Entrepreneurship appeared first on Amy Porterfield | Online Marketing Expert.

Marketing 114
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Are Branded Podcasts Worth the Investment in 2024?

Convince & Convert

Here’s a bit of trivia to use with your non-marketing friends: the word podcast comes from the combination of two words: iPod + broadcast. The former is in reference to the early 2000s Apple music device that has unfortunately already met its demise by being discontinued from production. Unlike iPods, podcasts have grown into a steady channel that brands and creators continue to invest budget in for both production and sponsorship costs as part of their marketing plans.

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Experiment: Where Should Your Instagram Hashtags Go?

Hootsuite

As any social media manager can tell you, hashtags can be great for expanding your reach and building brand awareness. If you use the wrong ones, your post might languish in obscurity forever. But what happens if you put the right hashtags in the wrong location? The team at Hootsuite has long wondered: Do Instagram hashtags belong in the caption or the comments?

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Improve Your Site’s SEO with AI and a Click of a Button

The Social Media Hat

I wanted to find a plugin that leveraged the power of AI to truly impact SEO in an unique way. And I found it with Link Whisper. The post Improve Your Site’s SEO with AI and a Click of a Button appeared first on The Social Media Hat.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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TikTok monitoring tools to protect your brand and scale your social strategy

Sprout Social

Harnessing the power of TikTok is crucial for staying relevant and engaging with many audiences. The TikTok comments section alone is ripe with information brands can use to form stronger connections and improve their product or services. But navigating the dynamic landscape of TikTok can be challenging. That’s where TikTok monitoring comes into play.

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TikTok Launches ‘Fan Spotlight’ to Boost Music Promotions in the App

Social Media Today

No doubt TikTok’s breathing a sigh of relief that it was able to establish a new copyright deal with UMG just in time for Billie Eilish’s latest album release. Because evidently, it’s keen to use Eilish’s popularity, specifically, to spark more engagement in the app.

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#683: Lessons Learned: 15 Years of Hard-Earned Entrepreneurial Wisdom

Amy Porterfield

Listen on… How you can apply the lessons I’ve learned over 15 years of entrepreneurship to your growing business. I'm super excited that you're here today, my friend! […] The post #683: Lessons Learned: 15 Years of Hard-Earned Entrepreneurial Wisdom appeared first on Amy Porterfield | Online Marketing Expert.

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Apple’s Soul Crushing, Creator Destroying Metaphor for what AI is Doing to Society

WebInKnow

In a massive fail, Apple used a truly heartbreaking video to launch its new iPad Pro yesterday. I’m not the only one who is disappointed in a company that was founded to aid in creativity.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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5 Ways I Use Habits to Stay Creative and Productive When Working From Home

ProBlogger

The post 5 Ways I Use Habits to Stay Creative and Productive When Working From Home appeared first on ProBlogger. Folks, you’ll know today’s guest contributor author Gretchen Rubin from her bestselling books on happiness, habits, and human nature, her inspiring talks, and her popular daily blog GretchenRubin.com. Gretchen also shares practical, manageable advice on her podcast Happier With Gretchen Rubin.

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How To Adopt AI In Your Marketing Strategy

The Social Media Hat

Overcome your overwhelm and learn how to implement AI today. The post How To Adopt AI In Your Marketing Strategy appeared first on The Social Media Hat.

Strategy 131
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Influencer marketing trends across industries

Sprout Social

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. Over a decade later, people still reminisce and rave over the viral moment. As the creator economy grows, today’s landscape resembles a dance floor. The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd.

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Instagram Chief Says Post Share Rates Are Now a Key Driver of Reach

Social Media Today

Prompting more shares is key to reaching a broader audience with your IG content.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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#679: Strategic Vulnerability: How I Share Online About My Life & Business

Amy Porterfield

Listen on… The motto that’s been encouraging me to be more authentic and vulnerable with my audience. Have you ever found yourself just about to make a post […] The post #679: Strategic Vulnerability: How I Share Online About My Life & Business appeared first on Amy Porterfield | Online Marketing Expert.

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How to Check If Your Samsung Phone Is Original or Fake

Tweaklibrary

In today’s world, where counterfeit or fake products are becoming increasingly prevalent, it’s essential to know if the Samsung phone you’ve purchased is genuine or not. Falling victim to a fake Samsung device can not only result in financial loss but also compromise your personal data and security. To ensure you’re getting the real deal, it’s crucial to learn how to check if your Samsung phone is original.

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How to Personalize Your Blog Like These 10 Top Bloggers

ProBlogger

The post How to Personalize Your Blog Like These 10 Top Bloggers appeared first on ProBlogger. Lots of bloggers seem to do everything right, yet they don’t see much success. They write well-structured posts, they pay attention to SEO, they know the ins and outs of their blogging software … but something’s lacking. That missing “something” can often be personality.

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How AI is Transforming Social Media Marketing

The Social Media Hat

Episode 2 of the AI in Marketing: Unpacked podcast, with Mike Allton The post How AI is Transforming Social Media Marketing appeared first on The Social Media Hat.

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How to use Instagram Threads in your brand strategy

Sprout Social

Our guide shows how to use Instagram Threads to create a seamless, cross-channel marketing strategy. Learn how brands are thriving on the platform and more.