Webbiquity SMM

JULY 30, 2024

You can sell products after you build a relationship. You could publish content such as video tutorials of your products or services and ask people to click the link in your bio (where you send them to a landing page) to learn more. A lot of companies are investing in B2B influencers to promote their products.

B2B 180

B2B Instagram BuzzStream Hubspot 180

The Realtime Report

NOVEMBER 27, 2024

This cutting-edge innovation is revolutionizing how you interact with products in the digital realm, bridging the gap between virtual and physical retail environments. By seamlessly blending digital elements with the real world, AR revolutionizes how consumers interact with products online.

Retail 203

Retail Automotive Applications Products 203

Social Media Today

JUNE 16, 2025

As explained by TikTok : “ Now, with just a short and simple text prompt, Symphony Text to Video makes it easy for marketers to instantly bring an idea to life without the need for visuals, enabling advertisers to rapidly generate, test, and iterate concepts before full production begins.

Press Release 165

Press Release Avatar Tools Wikimedia 165

Convince & Convert

AUGUST 23, 2024

As we grow, our USP often changes — small parts of our business grow into central products, or our initial offerings become sidelined. This is particularly true in the wake of the AI wave, and every B2B brand needs to reflect on how it positions its products and services in 2024. Adobe’s 2020 rebrand excelled in this regard.

Brands 161

Brands B2B How To Loyalty 161

Social Media Today

JUNE 16, 2025

Building on the insights already available in Reddit Pro, which Reddit launched last year , Reddit’s new AI-powered data tools are powered by what it’s calling “Reddit Community Intelligence,” which, effectively, is Reddit’s own data product. Again, there’s a heap of potential here.

Reddit 158

Reddit Research Conversation Press Release 158

Social Media Strategies Summit

NOVEMBER 26, 2024

The makeup of this team varies based on factors like the region in which a crisis is happening or the product it relates to. “We Given that Whitney works at pet products company Encompass, supplements are often a cause of panicked communications from pet parents. How Do You Decide When To Comment on a Global Crisis?

Platform 256

Platform Strategy Team Issues 256

Jon Loomer

FEBRUARY 17, 2025

Promoting different products. Let’s say that you want to promote multiple products, whether they be paid items or lead magnets, within the same campaign. You could argue that creating different ads for each product in the same ad set may make sense, particularly for lower budgets. Segmenting by location.

Advertising 174

Advertising Cost Groups Groups 174

Convince & Convert

AUGUST 29, 2024

In fact, it’s often seen as a secondary channel, a place for occasional product videos , rather than a core component of a comprehensive marketing strategy. Whether it’s researching product reviews, seeking tutorials, or engaging with brand stories, people turn to YouTube at ( almost ) every stage of their decision-making journey.

YouTube 145

YouTube B2B Reputation Organization 145

Social Media Strategies Summit

MARCH 20, 2025

According to a 2024 survey from global creator agency Billion Dollar Boy : 68% of marketers increased production of long-form creator content in the previous 12 months 70% planned to boost production over the coming year Much of this investment will go toward long-form video, including live streams.

Trends 165

Trends Social Media Case Study Marketing 165

Sprout Social

JULY 23, 2024

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. The brand’s Pinterest profile gets over 10 million monthly views using a mix of keywords and product-focused hashtags.

Brands 129

Brands Travel Metadata Feed 129

Social Media Strategies Summit

JUNE 11, 2025

List Posts Roundups like “ 5 Ways to Lower Bounce Rates ” or “ 7 Mistakes New Investors Make ” can introduce key issues without diving into your product. Polls, Questions, or Casual Prompts These can spark engagement and tell you what your audience cares about without pushing a product or service. To do this right: Avoid jargon.

Real Estate 165

Real Estate Content UGC Comparison 165

Social Media Today

JUNE 16, 2025

As explained by Instacart : “ In the initial phase of the partnership, select brands advertising on Pinterest will be able to advertise their products to Instacart first-party audience segments - built from real-world retail purchase behavior - to reach high-intent consumers with more precision.

Retail 159

Retail Press Release Wikimedia Policies 159

Jon Loomer

DECEMBER 3, 2024

The ad promotes a $976 product , so each sale drives up that ROAS. All but one of the reported purchases in Ads Manager are for that product. I’m targeting the same people who are receiving emails about this product. If you’re reaching a new audience, they may have later Googled you to find and purchase your product.

Price 163

Price Campaign Conversation Advertising 163

Oktopost

OCTOBER 20, 2024

That’s a lot of unfiltered feedback that you can leverage to improve your product, enhance customer engagement, and invest in building stronger relationships. Similarly, a SaaS provider might track industry-specific hashtags to identify new leads or prospects discussing challenges their product can solve.

Sentiment 139

Sentiment B2B Patterns Analysis 139

Social Media Today

JULY 6, 2025

The 16-page guide includes overviews of rising trends, as well as usage statistics that relate to home décor engagement in the app, as well as info on TikTok ad products that can help you reach the right audience at the right time. Some interesting considerations either way.

Publishing 161

Publishing Press Release Wikimedia Policies 161

Convince & Convert

NOVEMBER 22, 2024

Instead, they honed in on environmentally-conscious consumers that helped them develop a product that addressed this group’s values around sustainability and low-impact manufacturing. If you’re marketing to vegan athletes, showcase how your product aligns with their dietary and environmental values. The result?

Marketing 146

Marketing Apple Loyalty Authentication 146

Sprout Social

SEPTEMBER 12, 2024

Brands using edutainment to teach audiences about their products and services can help their businesses earn more revenue. The report found consumers are most likely to buy a product on social media if a brand posts content that shows their product or service in action. 10 tips for social media content creation 1.

Social Media 135

Social Media Content How To Sentiment 135

Social Media Strategies Summit

MAY 21, 2025

But, as well explore in this article, getting it right can help you reach new audiences and get more eyes on your product. Thats great news for Beardbrand, which sells products for grooming, styling, and maintaining beards, hair, skin, and mustaches. All of which makes the content feel more authentic and increases its viral potential.

Brands 147

Brands Influencer Authentication Trends 147

Webbiquity SMM

AUGUST 26, 2024

AI Algorithms For Personalization and Targeting Ever noticed how the perfect product seems to appear in your feed just as you’re thinking about it? Are people excited about your new product, or is there a growing dissatisfaction? That’s no coincidence. Affiliate sales support independent publishing.

Social Media 207

Social Media Sentiment Marketing Analysis 207

Buffer Social

APRIL 29, 2025

I find myself wanting to buy a new product I’ve seen on Instagram at least once a week. What started out as a simple photo-sharing app has evolved into a powerful social commerce platform where you can show off your products, find new customers, and even make direct sales. much of Europe, and Asia-Pacific).

Instagram 115

Instagram How To Buy Influencer 115

Jon Loomer

JANUARY 6, 2025

Here is a common scenario for how a view-through conversion happens: January 1 (2pm): User shown your ad January 1 (4pm): User remembers the ad, Googles your product, and completes a purchase While no click was made, it is assumed that the ad contributed to that purchasing decision. But that’s not always how it works.

Conversation 174

Conversation Report Eventful Advertising 174

Jon Loomer

FEBRUARY 18, 2025

Here’s what you need to know… The Change When creating an Advantage+ Catalog Ad (formerly Dynamic Ads , which were formerly Dynamic Product Ads), you may see this message in the ad set targeting: Using custom audiences to find prospective customers or retarget ads. There’s been an update to Advantage+ Catalog Ads.

Types 141

Types Advertising Eventful Engagement 141

Sprout Social

SEPTEMBER 17, 2024

YouTube: Utilize video content to offer comprehensive product reviews and exclusive peeks behind the scenes of your brand, building transparency and trust. Whenever you’re running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Promote your products on social media.

Retail 119

Retail Social Media How To UGC 119

Sprout Social

MAY 8, 2025

Find out what people really think about your competitors and compare that to the sentiment towards your products or services. This user-generated content may give you innovative ideas for new campaigns and products. Reveals buying behaviors and product preferences Reddit trends help brands understand what people like to buy and why.

Reddit 123

Reddit Trends Sentiment Analysis 123

Sprout Social

NOVEMBER 20, 2024

If brands balance highlighting their products and services with amusing content, consumers are more likely to buy from them. Instagram is also the top social media channel for product discovery. TikTok is a top channel for news and product discovery, with 54% of users engaging with branded content at least once per day.

Social Media 110

Social Media Atlassian Strategy Content 110

Sprout Social

NOVEMBER 26, 2024

In other words, if a content creator is paid to talk about a product, receives a free item or gets a discount, they must make it clear in their posts. If an influencer received a free product, discount or any other benefit, they must disclose it—even if their review is genuine and unbiased. DO: Be crystal-clear. Keep it simple.

Guidelines 122

Guidelines Influencer Engagement Tips 122

Sprout Social

MARCH 14, 2025

Within minutes, the product sells out. Live social shopping is a virtual event that combines live product demonstrations with the connective power of social media. Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. Sounds too good to be true? What is live social shopping?

Brands 118

Brands Hosting Retail Eventful 118

Oktopost

DECEMBER 3, 2024

Jennifer Gutman , Oktopost’s Director of Product and Customer Marketing, breaks down a proven 10-day roadmap to launching an employee advocacy pilot that will not only engage your team but also deliver results that grab your leadership’s attention.

B2B 143

B2B How To Training Social Media Management 143

Jon Loomer

DECEMBER 30, 2024

This post focuses on specific ways that Meta could further improve the ads product in 2025. This list also avoids requests for features that clearly conflict with the current direction of the product. But they would improve the product for Meta advertisers. Those are structural problems without an easy fix.

Advertising 158

Advertising Eventful Issues Conversation 158

Convince & Convert

OCTOBER 9, 2024

96% of C-suite leaders expect AI to boost worker productivity, but 77% of employees report AI has increased their workload.”- AI can help you scale content production, but without human oversight, you risk creating mediocre, cookie-cutter content that adds to the noise instead of standing out.

Marketing 168

Marketing Education Team Organization 168

Oktopost

AUGUST 21, 2024

Employee advocacy can be a particularly effective type of UGC, spotlighting the people who work on your business daily and truly understand your product. UGC can be organic, made out of appreciation for the product, or paid. But you can drive value out of your employees’ stories without a clearly defined structure behind it.

UGC 106

UGC B2B How To Authentication 106

Sprout Social

SEPTEMBER 12, 2024

As I approach my first 60 days as Chief Product Officer at Sprout Social, I’m reflecting on the tremendous privilege and responsibility that come with this job. It’s this mindset that drew me to Sprout and that makes me so eager to lead our product innovations into the future.

Collaboration 139

Collaboration Team Social Media Management Engineering 139

Oktopost

AUGUST 6, 2024

Imagine you are trying to craft a product, a message or a campaign, without truly understanding your audience. Now, when you use Oktopost to listen to conversations online, you are not just able to collect conversations but also gather real insights, all in one place to transform your product or service into a beloved B2B brand.

Report 127

Report Template Templates B2B 127

Hootsuite

OCTOBER 9, 2024

Creating products and a customer journey that consumers freely rave about. Like Notion’s social media team acknowledging and noting product improvements on X: Thank you for the feedback on font sizes! For example, tech companies like Slack involve customers in their product development process. The result? The takeaway?

Examples 110

Examples HootSuite Sentiment UGC 110

Social Media Today

JUNE 27, 2025

As per the report : “ From viral product drops to creator reviews, social platforms are a major catalyst in consumer electronics discovery. 78% of Snapchatters say social is where they typically first learn about new products and brands, which is 1.6x greater than non-Snapchatters.” more likely to agree.

Influencer 160

Influencer Press Release Wikimedia Policies 160

Hootsuite

JULY 10, 2024

You’ll want to monitor keywords related to your brand name, product names, and the names of your brand leaders. You can track what people are saying about you, your top competitors, your products or services — up to two keywords tracking anything at all over the last 7 days. For instance, say you’re focused on reputation monitoring.

Examples 127

Examples Strategy HootSuite Sentiment 127

Convince & Convert

SEPTEMBER 14, 2024

By using Natural Language Processing (NLP) and customer behavior analysis , AI can predict preferences and suggest personalized content or product recommendations that resonate with each segment. Use these insights to suggest personalized product recommendations, offers, or content that aligns with individual customer preferences.

Trends 144

Trends Data Tips Marketing 144