Marketing Through Viral Product Design
MARCH 28, 2019
Ever since the first chain mail went, to borrow from a term that wouldn’t be coined till a century and a half later, ‘viral’, marketers have been intrigued by the prospect of hard-coding social momentum into the design of the product. Word of Mouth is when a product’s design, or customer experience is so good that people can’t stop recommending it to their friends or writing about it. What is Viral Product Design? Products with viral design usually have a low attrition rate.