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[Product Update] New Product Portal, Audiense Beta program and more.

Audiense

We are happy to be back with our winter 2022 product update. We hope you’ll enjoy the new Product Portal we launched, and some other little goodies we have been working on for you!

Products 148
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Advantage Targeting: How Meta Audience Expansion Products Work

Jon Loomer

In just two years, of course, three different Advantage targeting products with expansion capabilities have rolled out (and a confusing fourth on the horizon). This doesn’t really fit the definition of the other Advantage targeting expansion products. How and when expansion works is still often misunderstood. It makes sense why.

Products 198
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[Product Update] New AI segment naming, GWI improvement, and more!

Audiense

We are so excited to let you know about our latest product plans and recent launches that we have included ‘what’s new ’, ‘what’s better’ and ‘what’s coming next’ in our summer 2023 product update.

Products 148
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Now we’re here: Sprout named #1 Best Software Product by G2

Sprout Social

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category!

Software 108
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LinkedIn Adds New 'Products' Tab on Company Pages to Highlight Specific Products

Social Media Today

LinkedIn is adding new product showcase pages to your LinkedIn Company Page options, providing a new way to share information about your key products.

Products 218
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5 steps to a successful product launch

Audiense

Post the pandemic, CPG companies are under more and more pressure to release new products to the shelves. So much so that Coca-Cola’s CEO James Quincey anticipates around a quarter of their growth this year will come from product innovation.

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How This Founder Built a $5 Million Product Business With No Experience in Product Development

Buffer Social

She had no clue where to start—she knew nothing about how to create a product or how to bring one to market, but she knew that her idea was one for the masses. Potentially anyone with a shower could find a use for this product, and that was a huge number.