Follow Friday Challenge, Week 1 #FFwk1
AUGUST 7, 2009
I will be giving away one spot every week on Friday in conjunction with the “Follow Friday meme brought about through Twitter. You are allowed one blog comment entry and one twitter entry at maximum. 1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you?
Slack: A Communication Tool Every Team Should Use
JULY 9, 2015
You have everything in one place, instantly searchable. All Communication in One Spot? Slack puts everything in one spot—and it has open APIs to most of the tools we use. What’s amazing about it is, when one of goes to write the show notes, we can just go into Slack, search #IPRMustKnow, for instance, and the week’s articles pop up. Searchable.
The Context of Images and Text
MAY 11, 2016
As this infographic from One Spot explains, images are processed 60 times faster than words by the human brain. “People don’t read anymore. It’s a fact!” Oh, how many times this has been uttered in the digital sphere, with complete disregard for context. People read! I believe that’s probably true. As evident in any infographic. (I A great image is important. Words AND images….
Use Media Relations to Get on the First Page of Google
JANUARY 20, 2015
By Gini Dietrich Last week I wrote a blog post about how to use an editorial calendar to create lots of content ideas from one topic. You could have one epic piece of content that gives you expertise on that topic—in the eyes of Google—or you could create 200 pieces. But what if I want the coveted number one spot? The short answer is no. Whether they comment on it.
Your 2016 PR Goal
JANUARY 5, 2016
This is always a great exercise for me because it’s nice to have them written down in one spot so I can easily refer back to them. I challenge you, right now, to choose one of the eight and create a PR goal around it. Sure, I am going to be applying all eight of these, but semantic search and virtual reality are the only ones we’re not yet doing. It takes.
Google News Lab, Algorithms, and Content Creation
JULY 7, 2015
All of your favorite tools are now in one spot…and they come with tutorials on how to use them in your storytelling. By Gini Dietrich. Three years ago, I was introduced to Narrative Science , a company that trains computers to write news stories and create content or, better explained, how algorithms are becoming superior storytellers over journalists. But not to a computer.
How to Increase Site Speed and Improve Your SEO Ranking
OCTOBER 23, 2016
The closer to number one your site lands, the more people who will see it and visit your page. The big question is: how do you get your site ranked closer to the number one spot? One of the most important factors, and one of the easiest to fix, is your site speed. Oversized images are one of the most common speed problems. Create a Benchmark.
Gin and Topics: Ellen’s Never-Ending Scares
JANUARY 8, 2016
I said she has to send me five videos in one week and they have to all pass my filter.so I hope I don’t create too high of an expectation, but the video in the number one spot made me laugh (out loud) so hard that I had to use my Albuterol. Will Ferrell and Mark Wahlberg Insult One Another. By Gini Dietrich. Welcome back, Gin and Topics! Love you, Mattie!
10 Additional Ideas to Generate Comments and Shares
MARCH 21, 2012
Mostly, I love writing one every now and then. Michelle publishes her interviews in one spot so they’re easily found. This is one that Marcus Sheridan pounds home on his blog and when he speaks. A tip of the hat to Adam Toporek and Kaarina Dillabough for this one! Nearly two months ago, we talked about 10 content ideas that generate comments and shares.
Eight Social Media Trends for 2012
NOVEMBER 28, 2011
This is kind of selfish one on my part (because I have a book coming out about it), but integration is going to be crucial next year. I think it’s super green and I love that I have them all in one spot. central time, we are going to have a one hour webinar on how to implement these trends PLUS one. Welcome back to the real world! 2012 Social Media Trends.
LinkedIn Profiles Can Be Very Boring
MARCH 25, 2015
We get to kill at least two birds with one stone by doing this, right? Simply choose the one that is perfect for what you are uploading, and click Save. Remember that, unless they click on See More, your visitors will only see your first 6 entries in your Portfolio, so make sure you place the most important ones first. Let’s face it. LET’S DO SOMETHING ABOUT THAT.
Why Sustainable Competitive Advantage is so 1990
Buzz Marketing for Technology
SEPTEMBER 10, 2014
When Apple – just to take a common example – goes from making computers to making music players, but that’s an investment in one of these new platforms. Things like making sure that leaders don’t get too calcified in any one role or any one spot. Tell us why sustainable competitive advantage really a failed notion these days? And you should keep doing them.
Five Tips for Taking an Unplugged Vacation
AUGUST 27, 2012
There was no service except in one spot in the middle of the camp, where everyone could see you on your phone. As it turned out, there was only one thing that was kind of important, but it wouldn’t have been the end of the world had it waited until Thursday, when I got home. One of those suggestions is to block off a few hours each day to work. Seriously.
Eight Digital Marketing Trends
AUGUST 22, 2012
One more day of vacation! Of particular interest is the second one, seeing as I just blogged more about it last week. This is kind of selfish one on my part (because I have a book coming out about it), but integration is going to be crucial next year. I think it’s super green and I love that I have them all in one spot. Take a look and see what you think!
Book Review: The Power of Unpopular
MARCH 22, 2012
Each chapter in the book ends with a case study, and not the typical ones, that show you how unpopular brands (cough, Harry Potter , cough) eventually made it because their founders were comfortable with being told no and just kept at it. To say thank you for considering it, Erika sent me an electronic monkey latte (two of my favorite things in one). I was not popular in high school.
What Wikipedia’s Google Ranking Means for Your Business
Convince & Convert
OCTOBER 8, 2015
Here a clearer story emerged: Wikipedia lost nearly 12 percent of its number one ranking positions. That level of drop from the number one spot could easily account for a material drop in traffic. The Moz team kindly shared the raw data with me so I could compare the makeup of their search results with the makeup of the ones that we checked. Image via BigStockPhoto.com.
Death of Bin Laden Spreads Rapidly through Social Media
MAY 2, 2011
And tools, such as Storify , have aggregated the information into one spot for you to quickly scan and review what’s most interesting. With the news last night of Osama Bin Laden being killed, I’m not sure anything PR or marketing related today is appropriate. I made the joke late that I was sure the President was so threatened by Spin Sucks Pro that he had to upstage us.
The Trouble with PR Links
FEBRUARY 14, 2012
You need a high quality site that truly deserves the number one spot, not just the site with the most inbound links with targeted anchor text. Having a PR team is great, and hiring an SEO agency is a solid move, but having a PR team that works in conjunction with your SEO agency is one of the most beneficial steps you can take to grow your company’s overall web presence.
Gin and Topics: Crazy Football Fans and Awkward Pregnancy Photos
SEPTEMBER 14, 2012
It’s one thing to lose a game. My favorite is not in the number one spot. Two Hamsters, One Wheel. This seriously is one of the funniest things I’ve ever seen. Social Media Top 5 awkward pregnancy photos farting preachers gin and topics retail training video selling is service service is selling two hamsters one wheelI believe fall has arrived!
50+ Social Media Comics And Cartoons For Use Your Presentations
JULY 25, 2015
I have been publishing my social media cartoons and comics for a while now and I often get emails or tweets asking whether someone can use one of my comics in their book or presentation. So, with that clarified, here are 25 of my social media comics all in one spot. Just make sure you provide that link back. I hope they make you laugh just a little. Cheers! Seriously?
How Rich Answers Provide a New Approach to SEO
Convince & Convert
NOVEMBER 30, 2015
You can also spot some ellipses in the answer, indicating that the complete answer isn’t quite there, and that the user will have to click through to the site to get the rest of the answer. Some include additional data in the right sidebar, as the one above did, and others don’t. We shot five videos, one for each topic. Image via BigStockPhoto.com. Tables. Sliders.
88 Expert Content Marketing Posts Worth Another Read
JANUARY 5, 2016
Content marketing has many uses, but one you may never have explored is its use as a networking tool. This Slideshare from Michael Brenner (again) aims to demonstrate the value of Content Marketing, how it can help build your business, and even convince your CEO why this should be your number one marketing priority. Image credit: HubSpot. These writers face the same challenge. 2 days!
The 11 Most Read Blog Posts of 2014 (and a Bonus!)
DECEMBER 22, 2014
Jess Ostroff takes the number one spot with her look at social media addiction. But maybe my favorite one is Pepsi dressing up like Coke for Halloween. Andy Crestodina slides into the number three spot! Gini’s best frenemy Sean McGinnis snared the seventh spot with a rather revealing post about his very own Google search/personal SEO nightmare. DO EEET!!
#FollowFriday: Lisa Gerber
MAY 13, 2011
But Lisa lives in Idaho and I live in Chicago and, while technology makes the divide not so great, I knew how important it is to have a start-up team in one spot while we launch, and get through the first year of, Spin Sucks Pro. This is not my typical #FollowFriday. Lisa and I met at Counselor’s Academy in Palm Springs two years ago. And then, last summer, I heard Tony Hsieh speak.
Perfecting Peer-to-Peer Fundraising: 10 Social Media Best Practices
AUGUST 1, 2016
For example: Every $25 donation will rehome one displaced lemur. One of the unique features of peer-to-peer fundraising is its ability to foster friendly competition among your supporters. Your supporters may compete for the number one spot and push each other to raise more. One $50 donation helped Annie the dog find a new home. Brand your campaign. Show results.
Web Presence Optimization Software Review: gShift Labs
JANUARY 19, 2012
Yes, you could do this from Google Analytics (GA) as well (in fact, gShift pulls a fair amount of its reporting data from GA) but gShift presents it all in one spot, attractively graphed out. In addition to the keywords you are tracking, gShift will display recommended keywords from GA as well as all keywords that have produced at least one goal conversion. Features. bit.ly
Can Flickr Catch Instagram?
FEBRUARY 26, 2014
In fact, Flickr is now ranked just one spot behind rival photo network Instagram. redesigned the site to give it a modern feel, added new apps, gave photographers a massive amount of free space (one terabyte), and continues to evolve its feature set. ’s Flickr may overtake Facebook’s Instagram as the number one photography social network. What do you think?
Dr. Houzz Reveals a Widget-Flawed Google Algorithm
APRIL 7, 2014
About a month after my blog post, Godaddy dropped back to page two for all of the terms they were ranking number one for. Even though they dropped off the radar slightly, the SSL certificates niche is still an industry I watch with great interest because it’s one where big brands can get away with doing pretty much anything they want (unless someone calls them out on it?).
11 Reasons to Focus on Quality Content
MAY 21, 2014
They can tell a spammy site or page from a qualitative one, and they are quick to hit the back button on their browsers if your copywriting even looks like it might not deliver. But these methods usually have one thing in common when effective: the ability to persuade. Image source. That’s what search engines want in 2014 – that is what consumers want. They make money. Engagement.
How to Get a Footer Link from SoundCloud.com (And Why I’m Continuing with “Dark SEO”)
JULY 21, 2014
In fact, after just one year of running this website I had the opportunity to get a link from Matt Cutts, Google’s head of web spam. Shopify are of course one of the biggest (if not the biggest) brand online when it comes to building your own eCommerce store. Let’s cover one more: Salesforce. I had nothing to hide and told him as such. Today I’ll do the same.
Attend the ProBlogger Training Event From the Comfort of Your Home with Our Virtual Ticket
AUGUST 8, 2016
While it’s amazing to see so many bloggers in the one spot, every year that we’ve run the event we are very aware that there are thousands more ProBlogger readers who wish they could be there – but who for one reason or another can’t get along to the live event. Today we’re launching Virtual Tickets for the ProBlogger Training Event 2016.
46 Travel Tools to Optimize Your Next Vacation
Convince & Convert
MAY 30, 2012
While there are literally thousands of online tools and apps to help you plan the perfect retreat, here’s my top 46 list I hope will make your travel season one that’s effortless, fun and filled with great memories. Tripit - Keep all of your travel plans in one spot. Award Wallet - Track all your frequent flyer miles in one place. Let the games begin. Happiness Factor.
Gin and Topics: Chicken Pox Lollipops, Steve Jobs, and More!
NOVEMBER 11, 2011
But nothing compares to the video you’re going to see in the number one spot of today’s Gin and Topics. Love him or hate him, no one can argue Malcolm Gladwell is a brilliant writer. This is one of those WTH stories. Did this week feel like an entire month to anyone else? Joe Frazier died. Heavy D died. Joe Paterno was fired. I spoke four times in three days.
Is Publishing a Kick-ass eBook for Kindle One of Your Goals for 2012?
DECEMBER 29, 2011
And there's one spot left to pre-register for the next Beta Author Boost , starting in March 2012. In order to kickstart your book project, you will receive inspiration, information about eBook publishing and at least one easy-to-complete writing assignment from me before the program officially begins on March 8, 2012. We're betting it is. We are having a blast.
72 Hours Only: How to Become a Podcast Millionaire
SEPTEMBER 8, 2014
With over 1,000 5-star reviews in iTunes he has managed to position himself as an expert in one of the most profitable industries online. After just one month of the podcast launching he had hit the number one spot in iTunes in eight different countries. Most of his Facebook updates just have one or two likes. It’s very rare to see one with more than 10.
7 Mind-Numbingly Easy Marketing Changes You Probably Haven’t Made Yet
Convince & Convert
MAY 21, 2014
The truly surprising thing about signup forms is that there is no one spot on your site that will account for most of the signups. The one place you can put a signup form that might irritate some visitors is in a pop-up. One of my favorites? According to a study from the Humboldt University of Berlin, people are more emotionally impacted by large fonts than smaller ones.
Credit Cards and Social Media: Failures
MARCH 8, 2012
Jeff Bullas has a list of what he considers to be the top 10 Facebook campaigns and gives Kohl’s the number one spot. Because as is the case with most store credit cards , the main incentive for getting one is usually just the coupons. neutral search results) this is what I see on Google: Notice how spots 3 and 4 are not the most flattering. Conclusion? Want my opinion?
50 Weirdest Websites That Rock the Web
NOVEMBER 21, 2013
Clicking on search results can sometimes seem like a game of Minesweeper , and a very traumatizing one, at that. In no particular order – each one of these is champions of their own kind. This one in particular requires a “R.I.P. This one is actually pretty awesome, but since my “50 Awesome Websites” list isn’t done yet, I decided to include this here. Boohbah.tv. Enjoy!
How to Steal the Next Billion Dollar Website Idea: A Case Study
JANUARY 27, 2016
2008 was also the year that IndieGogo became one of the first ‘crowdfunding’ websites. Acquisitions can be one way to speed up this growth and excite new investors with their potential. In 2012 location-based dating app Tinder was launched to the world and just two years later the company would announce they were now registering one billion ‘swipes’ per day.
Top Five Stories for Week Ending Jan. 28., 2011
JANUARY 28, 2011
Start-Up Opens a One-Stop Shop for the News. Ongo shows articles from 20 publications, in one spot, and is int talks with dozens more. Check it out if you like to read and want to have it all in one spot. I think David Armano is one smart guy and this blog post certainly doesn’t discourage that opinion. I can’t think of a trait I’d add or one that I disagree with in her post. Well, it’s the end of January already and it’s been crazy around here! I guess the economy has turned! But it’s here. And guess what?