What every consultant should know about social media analytics

Sherrilynne Starkie

These are essential skills and talents, but to be a successful social media consultant you must add some ‘left-brain’ qualities. A good social media consultant will be au fait with: Google Analytics and Tag Manager. A social media consultant brings other aptitudes to the analysis piece too. Analysis plays an important role every day in the life of a social media consultant. The best social media consultants or teams are a perfect blend of left- and right-brained.

Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. A social media consultant should invested in productive work, and use automation to perform repetitive tasks. The post Five content marketing tricks of a great social media consultant appeared first on Sherrilynne Starkie. Marketing Social Media consultant Content marketing OttawaSpecial Tricks.

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. A social media consultant’s number one job is to set a strategy that aligns with the organizational goals and objectives. Most consultants spend time getting an understanding of the organization’s digital footprint and online audiences. Consultants provide strategic advice to sales and human resources too.

8 Key Skills You’ll Need as a Leasing Consultant

The Realtime Report

a Leasing Consultant. This is where a leasing consultant comes in. A leasing consultant is a challenging but rewarding job and the right leasing consultant skills will help you be the best in the business. Some leasing consultant key skills include knowing how to network.

Do You Need a Social Media Consultant?

Ignite Social Media

In either situation, you may consider hiring a social media consultant. The post Do You Need a Social Media Consultant? Social Media Marketing Social Media Strategy social media Social Media Agency Social Media Consultant Social Media Consulting Social Media ServicesNow, we may be biased, but whether you’re a small business or an established corporation, social media marketing is a vital marketing channel.

Free Marketing Consulting & Coaching Zoom Q&A Calls EVERY Friday

yMarketingMatters

If you are a business owner, a coach, consultant, therapist, a Yoga, Reiki, or Meditation teacher and healer, a fitness instructor or anyone who promotes self improvement and infuses spiritual teachings into their work… JOIN US! The post Free Marketing Consulting & Coaching Zoom Q&A Calls EVERY Friday appeared first on YMarketingMatters With Yasmin & Elinor .

Starting a Social Media Consultancy Business

Socialmedia.biz

Social media businesses grew from this need and today a consultancy is one of the most in-demand endeavors you can start. A social media consultancy business gives you an extraordinarily well-rounded role. The post Starting a Social Media Consultancy Business appeared first on SocialMedia.biz. Savvy social media is responsible for many veteran companies’ successful transitions into the digital age as well as the startup explosion.

6 Ways to Get Paid as a Freelance Consultant

The Realtime Report

6 Ways to Get Paid as a Freelance Consultant. These days, more and more people are turning to freelancing or consulting for professional purposes. Of course, there are many special considerations that come with freelance and consulting work. There are six ways to collect payment as a freelancer or consultant. PayPal is the most common way that freelancers and consultants are paid. Checks are a quick and easy type of payment for freelancing or consulting work.

Steps To Starting A Social Media Consulting Business

Socialmedia.biz

With more people than ever using platforms like Facebook, Instagram, and Twitter, starting your own social media consulting business can be quite a lucrative venture. Launching a social media consulting business isn’t the most complicated project in the world, but you’re definitely going to need to put some work in if you want to succeed. The post Steps To Starting A Social Media Consulting Business appeared first on SocialMedia.biz.

Free Marketing Consulting & Coaching Zoom Q&A Calls EVERY THURSDAY with Yasmin

yMarketingMatters

Please join me every Thursday at 1 pm ET for these Marketing Consulting & Coaching Zoom Q&A call for women business owners. If you are a business owner, a coach, consultant, therapist, a Yoga, Reiki, or Meditation teacher and healer, a fitness instructor or anyone who promotes self improvement and infuses spiritual teachings into their work… JOIN ME!

Know Your Options as a PR Consultant

Meltwater

For those choosing to go into PR—and many are, with PR projected to be one… Read More.

Agencies & consultancies: 6 views on the present and future of creativity

Audiense

The recent movements of Accenture betting on its expansion in the creative field - in addition to other consultancies of the calibre of Deloitte and PricewaterhouseCoopers - are reshaping the advertising sector. The consultancies are “everywhere you go” such as in the edition of Cannes Lions that has just started, Erik Oster commented the other day, in this article on adweek.

Facebook's Marketing Partner Program Integrates Smaller Agencies, Consultants

Social Media Today

The goal is to boost creative development by giving smaller agencies faster support and letting marketers assess the performance of creative before releasing it

Having a #BadHairDay? Pantene offers consultations on social media

Social Media Today

What we can learn from P&G's "14-Day Challenge" which asks people to post pictures with a dedicated hashtag to receive personalized tips from style advisers

The Types of Social Media Consultants Your Brand Needs

Ignite Social Media

With over 68% of brand-side marketers having or planning to have internal resources dedicated to social media, the need for social media consultants is rising. Whether you are managing social media for a brand as a one-man-show or have a more robust internal team of resources – we’ve seen a tangible and measurable benefit to consulting with brands on their social media execution and strategy. Why Do I Need Social Media Consultants?

3 Simple Social Media Tips for Boosting Your Visibility as a Coach or Consultant

Social Media Today

Coaches and consultants can increase their online visibility, traffic, and conversions with these three simple social media tips

Ergonomic Consultancy: A Business Opportunity

Idaconcpts

As a blogger and marketing consultant I spend a lot of time sitting down in front of a computer typing away and taking calls. In the process of doing so, I have realized that if you are looking for to start a business with a high potential for success, and one that can change lives for the better, entrepreneurs should consider the world of ergonomic consulting. So, a consultant practice that can show a company how to avoid these pitfalls would be high in demand.

The 5 Steps to Developing the Ultimate Consultative Sales Pitch

Social Selling Masters

If so, it’s time you updated your… Continue Reading → Lead Generation Social Selling Best Practices consultative sales sales tips sales training Social sellingAre you ready to see dramatic changes in your ROI? Are you tired of talking to people who don’t want to talk to you, in an effort to qualify candidates for sales?

Should You Hire An SEO Firm Or Consultant?

Small Business Mavericks

Isn’t an SEO consultant an SEO company ? Are all SEO firms also consultants? One of the most important decisions you’ll make as a small business is whether or not you should hire a consultant or a full-on SEO company. A consultant prepares the plan for you to implement on your own. Hiring an SEO consultant can be less expensive than hiring an SEO company, however, there are some downsides. SEO for Small Business SEO SEO company SEO consultant

Avoiding the Client-Consultant Ego Clash

Waxing UnLyrical

Ah, the client-consultant ego clash. How do you deal with the client-consultant ego clash? Avoiding the Client-Consultant Ego Clash. Some of you know I’m adjunct faculty at Johns Hopkins University. For those who don’t, I am (!), and this is my fourth year teaching a class on “not-for-profits in the digital age.”

Agencies Should Start Thinking More Like Consultants

Social Media Strategery

Consultant Steve…more than five years ago. After nine years as a consultant and five more at ad agencies, I’ve realized maybe the problem lies in how agencies build scopes of work rather than how I’ve interpreted (or ignored) them. When I was a consultant, our clients bought our people. They were buying our consultants’ specialized expertise, unique experience, or both. Consultants, on the other hand, have stayed above this.

Looking for info on social media consulting fees?

SocialFish

If you’re working on your social media budget for 2011, and looking for information on social media consulting fees, Mack Collier has a good updated list of what social media consultants charge for various services. Featured budget consulting feesFor example: - Comprehensive Social Media Strategy Creation, assuming limited outsourcing of content creation and/or ongoing training – $3,000-$15,000 a month for 4-12 months. Most Charge – $3,000-$6,000 a month.

An Open Letter to a New Social Media Consultant

Direct Marketing Observations

But before you can start selling yourself as a social media consultant. Tags: social media Marketing marc meyer social media consultant Below is an email response I gave to someone I did not know who is determined to reinvent themselves and reposition their very talented skills in the social media arena.

Should Consultants Compete or Cooperate?

Ari Herzog

Many social media marketing professionals consult in the greater Boston region. Or, is consulting focused more on the sale and less on building relationships with peers? As I learn of agencies that are formed to combine expertise of consultants in different regions of the country to work on common projects, I increasingly wonder if there is a value in regional consultants working together on common projects.

How a social media consultant can help your business

MultiCultClassics

Adding a social media consultant to your team will fix this. Click To Tweet A social media consultant will devise an effective strategy and provide a workable delivery framework. That’s where working with consultants makes sense. Industry certifications prove a social media consultant’s practical skill too. Social media consultants know what they are doing when it comes to program implementation. Featured Headline Social Media consultant PESO model

Pushing VS Pulling: 5 Steps to Transitioning into Consultative Sales

Social Selling Masters

If you’ve been in sales for some time now, you’re probably quite familiar with ‘push’ tactics; and equally familiar with the… Continue Reading → Lead Generation Sales skills consultative sales Social selling transitioningBefore we get into any details of making this transition, it is important that you fully understand each methodology.

Using Social Media To Grow Your Consulting Business

Firebelly

Here are Duncan Alney's slides from his Using Social Media To Grow Your Consulting Business presentation at the 2010 American Society of Consulting Arborists Annual Conference held earlier this month in Amelia Island, Florida. Using social to grow your consulting business - ASCA 2010.

Social Media Consultants & Companies-The truth can be found in their numbers

Direct Marketing Observations

Let’s say I’m in a need of a social media company or consultant, and that business claims to be all things social. Before I get to that, let me first offer up that I know that there are lots of good, solid social media consultants and companies who do great work. Which leads to some really obvious questions: Why on earth would you want a company like this consulting on, creating, and or managing your Twitter program?

5 Questions On Whether To Hire A Social Media Consultant Or Do It Yourself

Jason Yormark

So without further ado, here are the 5 questions to ask yourself that will help you determine whether hiring a consultant or firm is the right move. The bottom line is if you don’t have the right answers to the above questions, chances are you stand to benefit from a consultant or agency to help. I’ll be following up this blog post next week with a post on how to find and choose the right consultants/agencies as it can sometimes be a daunting task.

When Should A Business Retain A Professional Online Marketing Consultant?

Small Business Mavericks

Small businesses do it themselves, medium sized businesses retain consultants, and big businesses employ part or full time marketing professionals. When then, should a business seek the services of a professional online marketing consultant. Looking at the above, you would suggest that a medium sized business should look at a consultant whilst a large business should look at taking professionals onto their payroll. If so, you may not require the services of a consultant.

Separated by a common language? How different are agencies and consultancies when they both speak fluent digital?

Audiense

This is a guest blog written by Phil Lynch, Managing Director of social media research agency Newton Insight & visiting lecturer in media analytics at the University of Westminster. Connect with him on LinkedIn. Audience Intelligence

Facebook Help: Social Media Online Consult for Small Business Saturday

Laurel Papworth

I might be able to help you there … with a Small Business Saturday and Social Media Online Consult. But I’m going to trial social media consults online for small business. What do you get with your Social Media Consult for Small Business Saturday? (I I nearly wrote Curriculum but it’s not a Facebook course, but a Facebook consult). Just because this is an ONLINE consult does NOT mean clothing is optional.

6 Takeaways From 23 Years as a Consultant

Convince & Convert

I have a lot of business and professional miles on these tires, because I started my consulting career when I was just 18, and have started or owned six companies since then. personal branding business advice consulting lessons jay baerThis is an interview I did for my friend Debra Ellis for her blog series Lessons Learned and Learning.

5 Things To Look For When Choosing A Social Media Agency Or Consultant

Jason Yormark

So let’s talk a bit about how to choose the right agency or consultant if you’re ready to make that investment. Experience – It goes without saying that you should never hire a consultant or agency with little to no experience. No matter what, make sure you are able to have meaningful conversations with your potential agency/consultant. Regardless, the above should help you navigate through your search for the right agency/consultant.

New Tool Helps SEO, SEM Consultants Pinpoint Local Clients

Webbiquity SMM

The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. For SEM agencies and consultants, the SEMRush Geo tool is a prospecting goldmine. For consultants and agencies that provide SEM services, this is definitely worth checking out.

Using Social Media To Grow Your Consulting Business

Firebelly

Here are Duncan Alney’s slides from his Using Social Media To Grow Your Consulting Business presentation at the 2010 American Society of Consulting Arborists Annual Conference held earlier this month in Amelia Island, Florida. Using social to grow your consulting business – ASCA 2010.

Chasing the Moon: PBS American Experience Film I Served as Consulting Producer Premieres Today!

WebInKnow

I’m super excited that after many years of hard work, the first part of Chasing the Moon , a three-part mini-series by Robert Stone , premieres today on PBS American Experience. Parts two and three come Tuesday and Wednesday. The idea for Chasing the Moon came when Robert read my book Marketing the Moon: The Selling of the Apollo Lunar Program which I co-wrote with Rich Jurek. Marketing the Moon Marketing Fanocracy

Film 63

The 5 Steps to Developing the Ultimate Consultative Sales Pitch

Koka Sexton

The post The 5 Steps to Developing the Ultimate Consultative Sales Pitch appeared first on Koka Sexton. Social Selling Strategies consultative sales sales tips Sales training social sellingAre you ready to see dramatic changes in your ROI? Are you tired of talking to people who don’t want.

3 Reasons to Engage Services of SEO Consultants, Third is the Secret

Social Media Marketing

Here are two or three reasons why you may require services of expert SEO consultants. Consultants are up to Date About Page Rankings They wouldn't be consultants if they didn't stay up to date with the latest rankings, what the most hot searches are, and what drives an online business to sell. SEO consultants will enhance your online marketing strategy by employing latest tools custom fitted to your online business.

12 THINGS SMALL BUSINESS OWNERS & CONSULTANTS CAN DO RIGHT NOW AMID THE CORONAVIRUS CRISIS

Social Media with Romona

12 Things Small Business Owners & Consultants Can Do Right Now Amid The Coronavirus Crisis Small business owners and consultants who are still able to… Read more. The post 12 THINGS SMALL BUSINESS OWNERS & CONSULTANTS CAN DO RIGHT NOW AMID THE CORONAVIRUS CRISIS appeared first on Social Media Workshops | Washington DC, Maryland & Virginia | Social Media How To's with Romona.

E-Commerce Consultant Hinge Grows Fast, Lands Backing Under Tech-Savvy Founder

Forbes Social Media

Hinge Consulting has logged triple-digit-percentage growth and landed a major venture capital deal since its launch about three years ago. Its CEO's substantial corporate technology career, which has roots in his U.S. Army service, helped pave the way for that success

My Dear Consultant - Think About It !

The Marketing Blog

36 am My Dear Consultant – Think About It ! With dreams of making it big and hopes of benefitting from the ‘web-wave’ I thought of approaching a top-notch consultant one day. Now… Poor me, why am I being taken for a ride by my so called ‘niche’ consulting firm? My consultant is so convinced that: I should be present on social-network. Consultant , Web2.0

If Your Agency Is Not Consulting, Then What Is It Doing?

Twist Image

For marketing agencies to survive, they must start looking more like the consultants. In this world of consolidation, the major accounting/consulting firms ( Accenture , Deloitte , etc.) Those who have been exposed to both sides of the consulting and agency space are keen to have these ad agencies look much more like consulting operations. This begs the question: were agencies not offering consultative services before? Agencies have always been consultants.