[Cool Infographic Friday] Management Consulting
OCTOBER 3, 2014
The post [Cool Infographic Friday] Management Consulting appeared first on SocialFish. OK, this isn’t an infographic, I lied. But hahahahaha. More like this. Cool Infographic Friday] Big Data Big Profits. Cool Infographic Friday Potluck
Coghlan Consulting Group Run By Morons
NOVEMBER 22, 2011
You may have read a couple of months ago about the Coghlan Consulting Group and their practice of setting up fake news sites on behalf of its clien ts. According to the LA Times : News Hawks’ coverage of Central Basin began after the district hired public relations consultant Ed Coghlan last year. Oh this is good! You’re going to love this one. Take Mike Adams.
If Your Agency Is Not Consulting, Then What Is It Doing?
DECEMBER 29, 2016
For marketing agencies to survive, they must start looking more like the consultants. In this world of consolidation, the major accounting/consulting firms ( Accenture , Deloitte , etc.) Those who have been exposed to both sides of the consulting and agency space are keen to have these ad agencies look much more like consulting operations. This begs the question: were agencies not offering consultative services before? Agencies have always been consultants. Consultants may not feel this now, but they (eventually) will. . consultant. apple.
Looking for info on social media consulting fees?
MARCH 2, 2011
If you’re working on your social media budget for 2011, and looking for information on social media consulting fees, Mack Collier has a good updated list of what social media consultants charge for various services. Featured budget consulting feesMost Charge – $3,000-$6,000 a month. Most Charge – $2,000-$5,000. Most Charge – $1,000-$3,000 a month.
Consulting Services for Micro Loans?
APRIL 27, 2014
Where does the consulting come in? I’ll give the next 10 people who l end $25 to help former Devadasi women start their own businesses 30 minutes of consulting time for your own business. I can help you with SEO, Facebook, Twitter or Google Ads, WordPress or general consulting about social media and digital marketing. Easy. I’m a digital marketing strategist.
Know Your Options as a PR Consultant
NOVEMBER 30, 2016
For those choosing to go into PR—and many are, with PR projected to be one… Read More.
How CMOs Integrate Marketing Agencies and Consultants
MAY 28, 2012
Image by cleonleclerc Consider how companies integrate agencies and consultants into the modern, multichannel marketing environment. Agencies and consultants vary in role from strategic partner to tactical provisioning. Marketing Agency AT&T Consultant digital eBay Ford General Dynamics google interactive Karen Schulman management marketing multichannel pr Procter & Gamble social Social Media VerizonWe live in an era of big [.].
5 Things To Look For When Choosing A Social Media Agency Or Consultant
AUGUST 19, 2012
So let’s talk a bit about how to choose the right agency or consultant if you’re ready to make that investment. Experience – It goes without saying that you should never hire a consultant or agency with little to no experience. No matter what, make sure you are able to have meaningful conversations with your potential agency/consultant. Regardless, the above should help you navigate through your search for the right agency/consultant. In most cases, it benefits you to have a little help regardless of what that help looks like. You deserve better.
6 Takeaways From 23 Years as a Consultant
Convince & Convert
AUGUST 29, 2011
I have a lot of business and professional miles on these tires, because I started my consulting career when I was just 18, and have started or owned six companies since then. personal branding business advice consulting lessons jay baerThis is an interview I did for my friend Debra Ellis for her blog series Lessons Learned and Learning. I’m also not a big self-help guy. Speed wins.
10 Questions You Need to Ask Before Hiring a Social Media Consulting Firm
MARCH 20, 2014
With this rapid growth in social media uptake, the demand for social media training and consulting has risen tremendously. The question however remains, “what do you ask when seeking to hire social media consultant s?” Competent consultants need to demonstrate a thorough understanding of your marketing niche. The same case applies to social media consultancy.
Should You Hire An SEO Firm Or Consultant?
Small Business Mavericks
JUNE 11, 2012
Isn’t an SEO consultant an SEO company ? Are all SEO firms also consultants? One of the most important decisions you’ll make as a small business is whether or not you should hire a consultant or a full-on SEO company. A consultant prepares the plan for you to implement on your own. Hiring an SEO consultant can be less expensive than hiring an SEO company, however, there are some downsides. It’s important to ensure that your communication with your SEO consultant is clear. SEO for Small Business SEO SEO company SEO consultant
Seven Questions to Ask Your Team Consistently
APRIL 14, 2016
entrepreneur Leadership 4th Gear Consulting debt ceiling debate economy crash leaders who listen leaders who walk around leadership coach randy hallIt's easy to provide answers when people ask questions, but it's incredibly difficult to ask questions back to develop morale and empower decision making. The post Seven Questions to Ask Your Team Consistently appeared first on Spin Sucks.
When Should A Business Retain A Professional Online Marketing Consultant?
Small Business Mavericks
MARCH 18, 2012
Small businesses do it themselves, medium sized businesses retain consultants, and big businesses employ part or full time marketing professionals. When then, should a business seek the services of a professional online marketing consultant. Looking at the above, you would suggest that a medium sized business should look at a consultant whilst a large business should look at taking professionals onto their payroll. It’s not as simple as that, and you don’t have to be a medium sized business to consult with a professional. It’s your business.
Resources for Selling Consulting Through Your Blog
JUNE 30, 2012
As Ash explained in her post today , using blogging as a platform from which to sell consulting services can be effective and lucrative. How I got two job offers and a $200 an hour consulting gig from blogging explains how blogger Joe Bunting landed two job offers, consulting gigs and other paid projects from his blog. What other resources and articles do you know of that can help those trying to sell consulting services through their blog? Resources for Selling Consulting Through Your Blog. If that’s you, you might find this post a good starting point.
Blog Business Model 6: Sell Consulting Services
JUNE 30, 2012
And really that’s the first step in building a successful blog that sells your consulting business—wrangling some attention. Selling consulting through your blog. Blog Business Model 6: Sell Consulting Services. Blogging for Dollars blog business models blog strategy consultingThis post is by Ash Ambirge of The Middle Finger Project. As in the bad finger.
The Two Leadership Skills No One Talks About
JULY 27, 2016
entrepreneur Leadership ask better questions better listening leadership coaches leadership consultants leadership courses randy hallMost leaders learn to think strategically, create an environment for collaborative success, and communicate the vision, but they miss two important skills. The post The Two Leadership Skills No One Talks About appeared first on Spin Sucks.
Will The Marketing Agency Of The Future Look Nothing Like The Agency Of Today?
FEBRUARY 22, 2017
This doesn't downplay their critical importance, but saying that your marketing agency has the best creatives or the best strategists rings hollow, in a world where these talents are shifting from agency to brand side to consulting firms to platforms to publishers to competitors at a dizzying pace. Forrester Consulting recently published a report titled, The Future Of Agencies , that was commissioned by Adobe. Are agencies merely going to be relegated to the world of being a VAR (Value-Added Reseller) like the consultants and developers of other business technology platforms?
New Tool Helps SEO, SEM Consultants Pinpoint Local Clients
APRIL 26, 2011
The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. For SEM agencies and consultants, the SEMRush Geo tool is a prospecting goldmine. For consultants and agencies that provide SEM services, this is definitely worth checking out.
How I Got Two Job Offers and a $200-an-Hour Consulting Gig from Blogging
JANUARY 7, 2012
In only six months, I got two job offers, three requests for consulting work (one for over $200 an hour), and was asked to work on three paid projects. Consulting: You could sell your time and expertise helping them solve their problems. Joe Bunting is a professional writer, fiction editor, and platform consultant. How I Got Two Job Offers and a $200-an-Hour Consulting Gig from Blogging. This guest post was written by Joe Bunting of The Write Practice. So you started blogging to make some money. You thought you could make money while you slept at night. Anyone can.
To Hire a PR Firm or Not to Hire a PR Firm
APRIL 13, 2015
By Gini Dietrich Neil Patel, whom I respect a great deal, wrote a blog post in July of last year called, “ Why You Shouldn’t Hire a Marketing Consultant.” Here are the points he makes: Consultants aren’t miracle workers; You can’t build a skyscraper without laying the foundation; and You need to walk before you run. We loved his business. Thank you!
Open for business
SEPTEMBER 26, 2011
News digital strategy marketing consultant social media consultant social media strategyA little while ago I made the leap from my business, Red Cube, to the new brand story agency, Aesop. It was a bold move, giving up my own business to join someone else. I hadn’t really been looking at the time, but the opportunity showed its face and my instinct was to jump. Well … Read more.
How to Make Your Email Marketing More Personal Without Being Creepy
FEBRUARY 15, 2017
People want to feel brands understand them and are on the same wavelength. This is especially true for millennials. But there's a subtle line between giving your email subscribers exactly what they want and totally creeping them out. Justin Schorah says permission-based personalization is the way to go. He has more.
Do You Need a Pinterest Consultant? Interview with Jade Craven of dPS
MARCH 5, 2013
We thought we’d go behind the scenes with Darren’s own Pinterest specialist, Jade Craven, to find out what Pinterest consultants do, and how they can help bloggers. I also wrote the Bloggers to Watch list for Darren for four years and occasionally consulted with people on product launches. Do You Need a Pinterest Consultant? Who has time for all this?!” Right.
Ergonomic Consultancy: A Business Opportunity
MAY 6, 2013
As a blogger and marketing consultant I spend a lot of time sitting down in front of a computer typing away and taking calls. In the process of doing so, I have realized that if you are looking for to start a business with a high potential for success, and one that can change lives for the better, entrepreneurs should consider the world of ergonomic consulting. The Market and Demand.
The Hard Things About The Hard Thing Called "Digital Transformation"
MARCH 15, 2017
With that, we're seeing a myriad of agencies, consultancies and independent players come forward with this service offering. consultant. You can't throw a marketing professional down a flight of stairs without the words "digital transformation!" tumbling out of their mouth. There is no doubt that digital transformation affects everyone in business today. Small, medium and large businesses are being impacted. With that, we're seeing countless reports, articles and case studies that show both how far some brands have come, but how much further most brands need to go. . The why.
7 Steps to Build a Pinterest for Business Plan to Ignite Sales and ROI
SEPTEMBER 12, 2016
Do you have an interest in Pinterest for Business but don’t know where to start in developing your Pinterest for Business plan? If you answer yes to this question then you have landed on the right blog post today! Pinterest is an amazing platform that surpassed more than 10 million users faster than any stand alone social network in history. Increase brand awareness? Generate more leads?
14 step bare-bones guide to influencer outreach
OCTOBER 29, 2012
Corporate Social Media Social Media Networks Social Media Tools social capital social media consultantLots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? Is influence based on number of connections? Klout , Peer Index or Kred score? A combination of all of the above? Will you share their blog posts?
5 Step Success Strategy to Prioritize Social Networks for Your Business
SEPTEMBER 2, 2016
Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. Time is our greatest asset in both business and life. How we spend our time can make or break business and marketing success. When it comes to digital marketing, social media and branding, it is no different. Let me tell you right now this is 100% false. Click To Tweet. iTunes. Stitcher.
“Digitally Mature” Companies Make More Money
The Realtime Report
NOVEMBER 8, 2012
How about this one: according to a new study by Capgemini Consulting and the MIT Center for Digital Business, companies that are “digitally mature” generate more revenue, are more profitable and achieve higher market valuations. Still looking for ways to convince your boss, clients or board of investors to invest money in realtime tools and strategies?
The 5 Most Important Questions to Ask Prospective Facebook Ads Clients
NOVEMBER 16, 2016
If you’re a consultant or agency, qualifying clients is painful–explaining what you do, assessing if they’re nice people, determining if they can pay and seeing if you can solve their problem, all before you get a dime. So I asked Sarah Sal , a longtime friend of BlitzMetrics and an amazing Facebook ads consultant, for some tips here. I don’t join any random queue. Upwork
Outsourcing Social Media Management
MARCH 4, 2013
I sometimes see posts on social media or articles talking about the evils of outsourcing social media management to an outside consultant or company. Consultants are often more aware of the nuances of different company messages and how to tie this to specific social media goals. Social media consultants can be 20x more effective. Joe the consultant. Thank You, Tom.
Using Social Media To Grow Your Consulting Business
DECEMBER 15, 2010
Here are Duncan Alney's slides from his Using Social Media To Grow Your Consulting Business presentation at the 2010 American Society of Consulting Arborists Annual Conference held earlier this month in Amelia Island, Florida. Using social to grow your consulting business - ASCA 2010. View more presentations from Firebelly Marketing
The Spin Sucks Inquisition: Betsy Decillis
APRIL 24, 2015
Where You Can Find Betsy Decillis Betsy owns her own business ( BAD Consulting ), where she blogs. FollowFriday follow Social Media BAD Consulting betsy decillis MWF seeking BFF spin sucks inquisition Unlikely GirlBy Gini Dietrich To know Betsy Decillis is to love her. She recently got married and then became an old lady, investing all of her time (and disposable income) in knitting.
Twitter Insiders: A Research Hub for Brands, Agencies
JUNE 8, 2016
Twitter is working with consultancy CSpace on the initiative, and Proctor said consultants from CSpace “specialize in fostering collaboration between companies and their customers.”. Consultants design custom studies, recruit from specified user groups and report data on behalf of agencies and their clients. and U.K. and the U.K. and socio-economic backgrounds.
GOOGLE PLUS: IT’S EARLY BUT INTERESTING.
JULY 6, 2011
Social Media Uncategorized Facebook Google Plus Google+ How-To Legal Marketing Consulting Marketing Overview Professional Services Consulting Skype TwitterFollow @NancyMyrland Those who know me won’t be surprised that I’ve been poking around in Google+ since it launched last week. It has many layers, but I thought I’d share a few early observations with you. Google+ is an interesting site to be sure. I think it will definitely be very popular, but it has a [.].
Pinterest for Business by the Numbers – Should Your Business Have an Interest in Pinterest?
SEPTEMBER 7, 2016
Do you have an interest in Pinterest? How about Pinterest for your business? Would you like to tap into a social network that can help you generate leads, sell more product or services and deliver you more blog or website traffic than Twitter? If yes, you can’t ignore Pinterest. There are 110 million active daily users and 175 million registered users on Pinterest. iTunes. Stitcher.
Attribution Modeling: The Hot Knife Through Big Data
FEBRUARY 13, 2017
What is attribution modeling and how can marketers apply it to tie in marketing results to business goals? Brendon Shank has that and more. The post Attribution Modeling: The Hot Knife Through Big Data appeared first on Spin Sucks.
9 Things to Note Before Launching a Facebook Coupon Offers Campaign
NOVEMBER 4, 2016
According to Digital Strategy Consulting : Facebook promotions that perform the best are from brands that are getting increasingly more ambitious and sophisticated when coming up with new and creative ways to engage consumers across social media platforms and influencing their path to purchase through the use of coupons and vouchers. This level of transparency is essential for controlling your campaign, as well as appraising its performance, according to Digital Strategy Consulting. Facebook Offers campaigns are a great way of promoting your products and/or services. Influencer.
The Spin Sucks Inquisition: Alina Kelly
AUGUST 28, 2015
She founded AKelly Consulting 10 years ago, where she focuses on public transit and government, has two teenaged daughters, a “wonderfully supportive” husband, and Harley, a golden retriever puppy. Naming my company AKelly Consulting. By Gini Dietrich. We had dinner and had a lovely time regaling one another with stories of broken bones as grown women. Totally. No deal.
Want to get better at social media? Ask “Why?”
MARCH 30, 2012
consulting miscellaneous strategySocial media practitioners: want to get better at your job? Learn one word: Why? Used well, asking “why?” ” can help you get to the bottom of almost any problem, push your colleagues to explore new options, and force a new level of honesty in decision making. Those are nice side effects. However, by asking “why?” B: Fair enough.