article thumbnail

Choosing Your Ally in Growth: The Consultant vs. Agency Dilemma

Convince & Convert

So you’re at the point in your business where you’re looking to outsource support, whether it’s fixing an issue, auditing your current techstack, or attempting to scale, and you’re debating between hiring a consultant or an agency? First, let’s identify what exactly is the role of a consultant and an agency?

article thumbnail

Must have graphic design skills for social media consultants

Sherrilynne Starkie

Great social media consultants don’t have to be RGD-certified, but they do need to have considerable design know-how. Photo and image selection are key design skills for social media consultants too. A great social media consultant needs to be able to guide the development of content that is useful, findable and accessible.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Is The Difference Between A Marketing Consultant And A Fractional CMO?

The Social Media Hat

The post What Is The Difference Between A Marketing Consultant And A Fractional CMO? Understanding these roles is the key to creating marketing harmony. appeared first on The Social Media Hat.

article thumbnail

What every consultant should know about social media analytics

Sherrilynne Starkie

These are essential skills and talents, but to be a successful social media consultant you must add some ‘left-brain’ qualities. A good social media consultant will be au fait with: Google Analytics and Tag Manager. A social media consultant brings other aptitudes to the analysis piece too. So is adaptability.

article thumbnail

How a social media consultant can help your business

Sherrilynne Starkie

Adding a social media consultant to your team will fix this. Click To Tweet A social media consultant will devise an effective strategy and provide a workable delivery framework. That’s where working with consultants makes sense. Social media consultants know what they are doing when it comes to program implementation.

article thumbnail

How to Choose a Virtual Event Consultant

The Social Media Hat

A good consultant can provide valuable advice & guidance, while a bad one can cause problems and headaches. The post How to Choose a Virtual Event Consultant appeared first on The Social Media Hat.

article thumbnail

Search marketing services every social media consultant should offer

Sherrilynne Starkie

A good social media consultant understands the basics of search engine marketing. Even better, the consultant will implement meta tags and descriptions, along with title, header and alt tags. Click To Tweet Here are the search marketing services every good social media consultant will offer: Strategy. Keyword strategies.