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Choosing Your Ally in Growth: The Consultant vs. Agency Dilemma

Convince & Convert

So you’re at the point in your business where you’re looking to outsource support, whether it’s fixing an issue, auditing your current techstack, or attempting to scale, and you’re debating between hiring a consultant or an agency? First, let’s identify what exactly is the role of a consultant and an agency?

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What every consultant should know about social media analytics

Sherrilynne Starkie

These are essential skills and talents, but to be a successful social media consultant you must add some ‘left-brain’ qualities. A good social media consultant will be au fait with: Google Analytics and Tag Manager. A social media consultant brings other aptitudes to the analysis piece too. So is adaptability.

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What Is The Difference Between A Marketing Consultant And A Fractional CMO?

The Social Media Hat

The post What Is The Difference Between A Marketing Consultant And A Fractional CMO? Understanding these roles is the key to creating marketing harmony. appeared first on The Social Media Hat.

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How a social media consultant can help your business

Sherrilynne Starkie

Adding a social media consultant to your team will fix this. Click To Tweet A social media consultant will devise an effective strategy and provide a workable delivery framework. That’s where working with consultants makes sense. Social media consultants know what they are doing when it comes to program implementation.

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How to Choose a Virtual Event Consultant

The Social Media Hat

A good consultant can provide valuable advice & guidance, while a bad one can cause problems and headaches. The post How to Choose a Virtual Event Consultant appeared first on The Social Media Hat.

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. Companies often call a consultant in because social media is not working. Most consultants spend time getting an understanding of the organization’s digital footprint and online audiences.

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Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. A social media consultant should invested in productive work, and use automation to perform repetitive tasks. Special Tricks. Trick 1: Be specific when setting goals.