What every consultant should know about social media analytics

Sherrilynne Starkie

These are essential skills and talents, but to be a successful social media consultant you must add some ‘left-brain’ qualities. A good social media consultant will be au fait with: Google Analytics and Tag Manager. Featured Headline Ottawa Social Media analytics skills consultant

Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. A social media consultant should invested in productive work, and use automation to perform repetitive tasks. Special Tricks.

How a social media consultant can help your business

Sherrilynne Starkie

Adding a social media consultant to your team will fix this. Click To Tweet A social media consultant will devise an effective strategy and provide a workable delivery framework. That’s where working with consultants makes sense.

Search marketing services every social media consultant should offer

Sherrilynne Starkie

A good social media consultant understands the basics of search engine marketing. Even better, the consultant will implement meta tags and descriptions, along with title, header and alt tags. The consultant will prescribe online tools, manage workflow, get inputs and approvals.

Must have graphic design skills for social media consultants

Sherrilynne Starkie

Great social media consultants don’t have to be RGD-certified, but they do need to have considerable design know-how. Photo and image selection are key design skills for social media consultants too. A great social media consultant needs to be able to guide the development of content that is useful, findable and accessible. Social media consultants often work closely with graphic designers on more complex campaigns and programs.

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Ergonomic Consultancy: A Business Opportunity

Idaconcpts

As a blogger and marketing consultant I spend a lot of time sitting down in front of a computer typing away and taking calls. In a nutshell, ergonomic consultants advise businesses on how to work efficiently to increase worker productivity, while decreasing worker injury rates.

The 5 Steps to Developing the Ultimate Consultative Sales Pitch

Social Selling Masters

If so, it’s time you updated your… Continue Reading → Lead Generation Social Selling Best Practices consultative sales sales tips sales training Social sellingAre you ready to see dramatic changes in your ROI?

Consulting and Photography in 2016

Geoff Livingston

I am focusing on independent consulting and photography in 2016. Consulting remains my primary focus as it is my most valuable skill, and the one companies need the most. Instead am taking the aforementioned consulting and photography route. (The Space Shuttle Discovery).

Bringing on a Fundraising Consultant: A Nonprofit’s Hiring Guide

SocialFish

Are you considering hiring a fundraising consultant? Before beginning your search for the perfect consultant, you’ll want to familiarize yourself with the hiring process. Compare consultants. Communicate with your consultant. Compare consultants.

Pushing VS Pulling: 5 Steps to Transitioning into Consultative Sales

Social Selling Masters

If you’ve been in sales for some time now, you’re probably quite familiar with ‘push’ tactics; and equally familiar with the… Continue Reading → Lead Generation Sales skills consultative sales Social selling transitioning

The 5 Steps to Developing the Ultimate Consultative Sales Pitch

Koka Sexton

The post The 5 Steps to Developing the Ultimate Consultative Sales Pitch appeared first on Koka Sexton. Social Selling Strategies consultative sales sales tips Sales training social sellingAre you ready to see dramatic changes in your ROI?

Know Your Options as a PR Consultant

Meltwater

For those choosing to go into PR—and many are, with PR projected to be one… Read More.

Should You Hire An SEO Firm Or Consultant?

Small Business Mavericks

Isn’t an SEO consultant an SEO company ? Are all SEO firms also consultants? One of the most important decisions you’ll make as a small business is whether or not you should hire a consultant or a full-on SEO company. A consultant prepares the plan for you to implement on your own. Hiring an SEO consultant can be less expensive than hiring an SEO company, however, there are some downsides. SEO for Small Business SEO SEO company SEO consultant

Looking for info on social media consulting fees?

SocialFish

If you’re working on your social media budget for 2011, and looking for information on social media consulting fees, Mack Collier has a good updated list of what social media consultants charge for various services. Featured budget consulting fees

Facebook Help: Social Media Online Consult for Small Business Saturday

Laurel Papworth

I might be able to help you there … with a Small Business Saturday and Social Media Online Consult. But I’m going to trial social media consults online for small business. What do you get with your Social Media Consult for Small Business Saturday? (I

3 Reasons to Engage Services of SEO Consultants, Third is the Secret

Social Media Marketing

Here are two or three reasons why you may require services of expert SEO consultants. SEO consultants will enhance your online marketing strategy by employing latest tools custom fitted to your online business.

Avoiding the Client-Consultant Ego Clash

Waxing UnLyrical

Ah, the client-consultant ego clash. How do you deal with the client-consultant ego clash? Avoiding the Client-Consultant Ego Clash. Some of you know I’m adjunct faculty at Johns Hopkins University. For those who don’t, I am (!),

If Consultancies Are The Future Of Marketing, Why Are They Just Buying Agencies?

Twist Image

Apparently, these consultancies have a very compelling and future-focused offer. You can't throw a creative director down a flight of stairs these days, without a business card from one of the major consulting firms' HR departments falling out of their skinny jeans. They went from helping large businesses manage their P&Ls to consulting within the CEOs office on everything from strategy to innovation. Consultants? We don't need no stinking consultants!

Should Consultants Compete or Cooperate?

Ari Herzog

Many social media marketing professionals consult in the greater Boston region. Or, is consulting focused more on the sale and less on building relationships with peers? As I learn of agencies that are formed to combine expertise of consultants in different regions of the country to work on common projects, I increasingly wonder if there is a value in regional consultants working together on common projects.

When Should A Business Retain A Professional Online Marketing Consultant?

Small Business Mavericks

Small businesses do it themselves, medium sized businesses retain consultants, and big businesses employ part or full time marketing professionals. When then, should a business seek the services of a professional online marketing consultant. Looking at the above, you would suggest that a medium sized business should look at a consultant whilst a large business should look at taking professionals onto their payroll. If so, you may not require the services of a consultant.

If Your Agency Is Not Consulting, Then What Is It Doing?

Twist Image

For marketing agencies to survive, they must start looking more like the consultants. In this world of consolidation, the major accounting/consulting firms ( Accenture , Deloitte , etc.) Those who have been exposed to both sides of the consulting and agency space are keen to have these ad agencies look much more like consulting operations. This begs the question: were agencies not offering consultative services before? Agencies have always been consultants.

An Open Letter to a New Social Media Consultant

Direct Marketing Observations

But before you can start selling yourself as a social media consultant. Tags: social media Marketing marc meyer social media consultant

The End of the Web Consulting as We Know It

Freelance Social Media

There was a time when website owners would hire a consultant or spend weeks in meetings trying to guess what changes to their site would give them the biggest impact for their users. Now that this tool is in the hands of the site owner will there be less of a demand for web consulting firms?

8 Reasons Why it Rocks to Be an Association Consultant

SocialFish

Bwahahahaha. GREAT Ignite session by Jeff De Cagna and Jamie Notter at CalSAE. Potluck

Using Social Media To Grow Your Consulting Business

Firebelly

Here are Duncan Alney’s slides from his Using Social Media To Grow Your Consulting Business presentation at the 2010 American Society of Consulting Arborists Annual Conference held earlier this month in Amelia Island, Florida.

Using Social Media To Grow Your Consulting Business

Firebelly

Here are Duncan Alney's slides from his Using Social Media To Grow Your Consulting Business presentation at the 2010 American Society of Consulting Arborists Annual Conference held earlier this month in Amelia Island, Florida. Using social to grow your consulting business - ASCA 2010.

Social Media Consultants & Companies-The truth can be found in their numbers

Direct Marketing Observations

Let’s say I’m in a need of a social media company or consultant, and that business claims to be all things social. Before I get to that, let me first offer up that I know that there are lots of good, solid social media consultants and companies who do great work.

New Tool Helps SEO, SEM Consultants Pinpoint Local Clients

Webbiquity SMM

The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. For SEM agencies and consultants, the SEMRush Geo tool is a prospecting goldmine.

My Dear Consultant - Think About It !

The Marketing Blog

36 am My Dear Consultant – Think About It ! With dreams of making it big and hopes of benefitting from the ‘web-wave’ I thought of approaching a top-notch consultant one day. Now… Poor me, why am I being taken for a ride by my so called ‘niche’ consulting firm? My consultant is so convinced that: I should be present on social-network. Consultant , Web2.0

So just how much do social media consultants get paid? | Freelance.

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe So just how much do social media consultants get paid? “No one we surveyed named an hourly consulting rate below $150 per hour.

How CMOs Integrate Marketing Agencies and Consultants

Geoff Livingston

Image by cleonleclerc Consider how companies integrate agencies and consultants into the modern, multichannel marketing environment. Agencies and consultants vary in role from strategic partner to tactical provisioning. Marketing Agency AT&T Consultant digital eBay Ford General Dynamics google interactive Karen Schulman management marketing multichannel pr Procter & Gamble social Social Media Verizon

5 Questions On Whether To Hire A Social Media Consultant Or Do It Yourself

Jason Yormark

So without further ado, here are the 5 questions to ask yourself that will help you determine whether hiring a consultant or firm is the right move. The bottom line is if you don’t have the right answers to the above questions, chances are you stand to benefit from a consultant or agency to help. I’ll be following up this blog post next week with a post on how to find and choose the right consultants/agencies as it can sometimes be a daunting task.

Why your social media isn’t working

Sherrilynne Starkie

Bringing in a certified social media consultant can turn things around quickly. A social media consultant starts with an assessment of the alignment between social media activities and business goals and objectives. An outside consultant brings a fresh perspective.

9 Things to Consider Before Making the Leap to Being a Solo PR Consultant

Meltwater

What tips do you have for someone considering making the transition to being a solo… Read More.

6 Takeaways From 23 Years as a Consultant

Convince & Convert

I have a lot of business and professional miles on these tires, because I started my consulting career when I was just 18, and have started or owned six companies since then. personal branding business advice consulting lessons jay baer

5 Things To Look For When Choosing A Social Media Agency Or Consultant

Jason Yormark

So let’s talk a bit about how to choose the right agency or consultant if you’re ready to make that investment. Experience – It goes without saying that you should never hire a consultant or agency with little to no experience. No matter what, make sure you are able to have meaningful conversations with your potential agency/consultant. Regardless, the above should help you navigate through your search for the right agency/consultant.

How to BE a Government Consultant and Use Social Media

Social Media Strategery

Development Social Media How to BE a Government Consultant and Use Social Media Wed, Oct 28, 2009 Best Practices , Government 2.0 ″ consultants. Don’t speak only in marketing-y consultant-ese. Consultant’s Commandments. Consultant’s Commandments.

How A Small Business SEO Consultant Can Make A Big Difference

Small Business Mavericks

SEO consultants are not magicians. Small business SEO consultants can, however, make a big difference to your search results if you’re patient and prepared to let their work bear fruit. What an independent SEO consultant can do is bring a new set of eyes, a new perspective, to your website. An SEO consultant can often find alternative keywords and phrases that are far less competitive, yet equally rewarding.

Will Social Media Consultant Thought Leadership Wane?

Geoff Livingston

My answer was the end of the thought leadership dominance by consultants. What I mean by this is social media — and the conversation about its best practices — has largely been dominated by independent consultants (like me) and individuals within agencies.

10 Questions You Need to Ask Before Hiring a Social Media Consulting Firm

Bill Hartzer

With this rapid growth in social media uptake, the demand for social media training and consulting has risen tremendously. The question however remains, “what do you ask when seeking to hire social media consultant s?” The same case applies to social media consultancy.