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What every consultant should know about social media analytics

Sherrilynne Starkie

These are essential skills and talents, but to be a successful social media consultant you must add some ‘left-brain’ qualities. A good social media consultant will be au fait with: Google Analytics and Tag Manager. A social media consultant brings other aptitudes to the analysis piece too. So is adaptability.

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How a social media consultant can help your business

Sherrilynne Starkie

Adding a social media consultant to your team will fix this. Click To Tweet A social media consultant will devise an effective strategy and provide a workable delivery framework. That’s where working with consultants makes sense. Social media consultants know what they are doing when it comes to program implementation.

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Must have graphic design skills for social media consultants

Sherrilynne Starkie

Great social media consultants don’t have to be RGD-certified, but they do need to have considerable design know-how. Photo and image selection are key design skills for social media consultants too. A great social media consultant needs to be able to guide the development of content that is useful, findable and accessible.

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. Companies often call a consultant in because social media is not working. Most consultants spend time getting an understanding of the organization’s digital footprint and online audiences.

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Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. A social media consultant should invested in productive work, and use automation to perform repetitive tasks. Special Tricks. Trick 1: Be specific when setting goals.

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Avoiding Pitfalls: Common AI Implementation Mistakes and How Consultants Prevent Them

The Social Media Hat

Implementing AI without proper guidance is like navigating uncharted waters without a map – fraught with potential pitfalls that an experienced AI consultant can help you avoid. The post Avoiding Pitfalls: Common AI Implementation Mistakes and How Consultants Prevent Them appeared first on The Social Media Hat.

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LinkedIn is my #1 Source of New Clients as a Consultant — Here's My Exact Process

Buffer Social

As a consultant, having a flow of high-quality clients is a must for steady, sustainable business growth (and making the rent every month). While many lead generation channels need constant investment in ads or sales (things that solo consultants often don’t have the budget for), LinkedIn offers a way to bring new clients to you.