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How to Measure PR: A Case Study and Examples

Spin Sucks

Here is one case study and some real examples. The post How to Measure PR: A Case Study and Examples appeared first on Spin Sucks. Communication Measurement client case study Google analytics infusionsoft PR metricsWhile it's easy to talk about why AVEs should die, it's harder to show how to measure PR. Comments Excellent post. So well explained.

7 Facebook Marketing Case Studies


These case studies look at the goals, approaches, and results for several Facebook campaigns. . Read the case study. . Read the case study. . Read the case study. . Read the case study. . Read the case study. Read the case study. . Read the case study. HubSpot. Canvas People.

Top Social Media Case Studies of 2012

The Realtime Report

What were the most popular social media case studies in 2012? What did you think were the most interesting case studies of 2012? Don’t forget to check our weekly #RLTM scoreboard for the latest stats, case studies, and realtime tools going ahead into 2013 — and sign up for our newsletter to stay on top of new realtime campaigns all year long.

Five Tips for Writing Case Studies that Rock

Spin Sucks

By Steve Aedy You’ve heard about the high conversion rates of good case studies, and you’ve decided to write your first one. Except, just how do you write compelling case studies ? Just like all aspects of writing, case studies follow a standard formula. However, one of the tripping points with case studies is they can be a bit dry and boring.

Top Reasons Case Studies Make Good Marketing

Small Business Mavericks

Everybody loves a story — and a case study tells a story. We are seeing a rise in the use of case studies for marketing for several reasons: case studies can be shorter than white papers and easier to read. case studies are flexible so they can be a blog post or one of many formats. case studies that include visual elements are attention-grabbers. Your case study doesn’t have to be a scientific fact-finding mission unless you want it that way.

Pinterest for Business: 9 Tips From Superuser PediaStaff [CASE STUDY]


Case Study From the Trenches ImplementationThis post originally appeared on the Realtime Report. Author Tonia Ries kindly agreed to let me repost it here, ’cause it’s just that good. PediaStaff is not an association, however its target audience – pediatric therapists – are a classic example of the kind of target audience an association might have.

Relentlessly Pursue Your Professional Goals: A Case Study

Spin Sucks

Laura Petrolino explains how to use the three "s" to set and achieve both long- and short-term goals (and shares a case study about how she used the same method to land her job at Arment Dietrich/Spin Sucks. The post Relentlessly Pursue Your Professional Goals: A Case Study appeared first on Spin Sucks. Ready to achieve all of your professional goals?

[Case Study] Why Nonprofits Should Save Some Marketing Budget for Facebook Advertising


Her clients have included MazdaUSA, SRI International, DS Cases, Share Our Strength and Taco Bell. Related Posts How to Lead Your Way to a Social Organization [Case Study] Have you crossed the mobile threshold? Case Study Content Strategy Featured From the Trenches Implementation Useful Data Guest post by Amanda Sides. Minimal Costs. Granular Targeting. Location.

5 Best-Practice Email Marketing Case Studies

Convince & Convert

Momentum Worldwide came out with a very insightful marketing chart for 2015. I’m curious, what catches your eye most? Among the most important lead sources, email marketing stands out as a clear winner. It barely loses to social media and SEO in inbound effectiveness, and surpasses every other outbound lead source by a significant percentage. highlight to tweet). This should come as no surprise.

Monday Roundup: Social PR Case Studies

Waxing UnLyrical

Here are seven social PR case studies to give you some ideas. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. Case Study: Denny’s flips its audience with a sassy social media strategy. Why: This is one of our favorite social PR cases/campaigns of all time. YouTubeAsksObama [Influencers case study].

The Fantabulous Lists of Social Media Case Studies

Social Media Citizens

I’ve been browsing through the lists of top social media case studies and I thought I am going to share some of the top sites with you: by Tod Maffin. Social media case studies by ([link] ). WOMMA’s Case Study Library by ( [link] ). Blog Well Case Studies by ( [link] ). Case Studies and Examples by ( [link] ).

Case Study Crunch: FMCG Social Media Case Studies « The Cube

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Case Study Crunch: FMCG Social Media Case Studies 23/06/2010 tags: Case Studies , Marketing , Social Media by Annalisa Morgan Over the past year or so, FMCG’s have had their fair share of social media successes and failures. Nestle anyone?) Did you enjoy this post?

Case Study: The Local Stories Project


Today we are going to dig deeper into the topic, by taking a look at a successful case from the National Public Radio in Boston that elaborates on what kind of local stories drive the highest engagement. The Case . Last week we discussed the importance of Local Social Management. In order to localize, NPR has partnered up with media stations (e.g. Crowd Pleasers. News Explainers.

Instagram Case Study: Yorkelee Prints

Jenn's Trend

And one account that does this really well, and who I want to… The post Instagram Case Study: Yorkelee Prints appeared first on Jenn's Trends. Instagram instagram instagram account instagram case study instagram for business instagram marketing instagram strategy social media social media marketing

Digital PR: Preliminary Case-Study for Firebelly Labs


About a week ago Firebelly Labs launched its first “smart” infographic over at Verge: the results we’ve seen so far have exceeded our expectations. 1137 shares† *Month over month traffic for this time period is up 394% *Year over year traffic for this time period rose 591% *Best traffic day for the site in over.

Open Community Case Study – GoPlow


This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Association Case Studies Featured Open Community

Video Marketing Case Study: Jimmy Kimmel’s YouTube Channel


The post Video Marketing Case Study: Jimmy Kimmel’s YouTube Channel appeared first on Devumi. Case Studies YouTube content marketing online marketing social media marketing video marketing youtube marketing youtube strategy youtube video marketingJimmy Kimmel is arguably one of the most recognizable TV personalities today. Much of his success has been built through his years in the television industry, but Jimmy is now using YouTube to his full advantage.

Social Business for B2B in Healthcare [case study]


This short and sweet B2B case study discussed by Sandy Carter of IBM shows us some numbers on how Premier , an alliance of 2500 community hospitals, leverages their online community. Case Study From the TrenchesAwesome.

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

Would you like more case study posts? Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Philanthropy Public Relations Resources Shonali Burke Social Media blogger outreach case study effective public relations international women's day 2012 nonprofit oxfam americaThe project. The timeframe. The objectives.

Multiple Photo Posts Increased Clicks 1290% – Facebook Case Study

Convince & Convert

Methodology of This Case Study . Multiple Photo Posts Increased Clicks 1290% – Facebook Case Study is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. facebook facebook case study facebook marketing facebook photos jeff widman Pagelever social media case studyImplications for This Tactic.

Open Community Case Study – Food Bank


We’re very excited to be kicking off a regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Big Idea: Embracing the Ecosystem. See, it works!

Raising Cain: Why Herman Cain Is a PR Case Study

Waxing UnLyrical

Raising Cain: Why Herman Cain Is a PR Case Study. Guest post by Daniel J. Cohen. Politics was my first love, but she broke my heart. As a student of American University from 2002 to 2006, I found politics a bit too vicious for my liking. If politicians are all scummy (as many voters believe), the less scummy choice is the way to go. He has leap-frogged most, if not all, of them.

Huggies Case Study: How to Elicit Natural Storytelling for Maximum Impact

Convince & Convert

When I was at The Marketing to Moms Conference in Chicago earlier this month, I was impressed with some exemplary case studies and thought leadership present. I love this case study because it really demonstrates the value of authenticity and natural storytelling. I’m a case study junkie and would love to hear about your example in the comments.

Facebook Advertising Case Study: Clorox Green Works


A.11% engagement rate set records for the company, and this engagement was later correlated to a 12% increase in brand awareness in a Nielsen study. A “brandlift” study conducted by media research firm Nielsen found that intent to purchase the Green Works detergent among Facebook users surveyed after the May 2010 coupon offer increased 7%. Read the case study here.

$1K Profit (Almost) in 1 Week: My PPC Case Study

Viper Chill

It’s a forum my friends in question used to be a part of and I thought that if I could speed up my learning, I would also be able to speed up the results I get and it would make for a better case study. This didn’t actually turn out to be the case exactly, but bear with me for now. Just in case you want me to do the maths, that’s $0.19 or 0.2% to $0.20

Popup Opt-in Forms: Case Studies, WordPress Plugins, and Alternatives


In this post, I’m going to share my research into popup opt-in forms: who’s using them, case studies, WordPress plugins, and the alternatives for building your mailing list. Popup Opt-In Form Case Studies. All of the case studies about popups thus far show positive results. Time permitting, I will publish the results in my own case study.

524 – Retention Marketing Case Study

Engaging Brand

Brad Kuhlmey is a plumber from the Hamilton Group and asked for a show on retention marketing, so I asked small business marketing expert Jeremy Miller to join me to discuss some ideas to help Brad […] Pod Casts customer retention improve your sales jeremy miller marketing plumbing plumbing case study pricing strategy retention marketing small business marketing

Achieve 1,000% more shares on a blog post – Case Study

Razor Social

The post Achieve 1,000% more shares on a blog post – Case Study appeared first on Social media and content marketing technology. You’ve created a blog because everyone says blogging is a great idea but you don’t see the point. You get a little bit of traffic but the blog is a real chore. Not many shares, no comments (or maybe a spammy one!!). The Blogging Challenge.

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Breast cancer still impacts too many lives. Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. About Advocate Health Care.

Case Study of @TheAcademy vs @TheGrammys

Ari Herzog

But of course they do, right? -- Thanks for reading Case Study of @TheAcademy vs @TheGrammys by Ari Herzog. Related articles you may enjoy: Case Study: Britney Spears on Twitter. Case Study of 4 Companies on Twitter. Case Study: How 11 Mayors use Twitter. Click those links. Connect: Twitter | Facebook | Email | 978.558.0008. Media Twitter

Case Study: How Two Moms Are Making $5,000+/m Online

Viper Chill

Today I’m going to share with you an in-depth case study of two moms who are killing it online. Unlike case studies you’ll find elsewhere, this article contains not only their personal stories, but the exact strategies they use and actual income proof. Finally, we’ll uncover exactly how they’re making that money. The Mogul Mom was born.

Social Media Customer Service Case Study

Akamai Marketing

Case Study Customer Service customer service GoDaddyStay Akamai: I have love/hate relationship with my hosting provider, GoDaddy. I have a host of issues with them, but one of the reasons I’ve stayed with them is 9/10 customer service.

Case Study: Wholesome Tummies Grows Via Facebook

Spin Sucks

But I think you’ll really appreciate the case study that comes from building a business through Facebook ads. Case Study Social Media Business Growth facebook ads samantha gotlib wholesome tummiesThis ran in the January issue of Franchise Times so it’s franchise-specific. Think you can’t have an ROI from Facebook? Think again. And really, who doesn’t?).

Triple X Niche Case Study Update: Expenses Report

Viper Chill

Last month we mentioned that the Triple X Niche Case Study was now live on ViperChill. When we originally planned the case study we each had a $1,000 budget in mind. Many of you have been following the case study closely on the forums and I’m proud to announce the threads have been viewed over 40,000 times with over 30 case studies being shared there.

The 3 Best Pinterest Marketing Brands: A Case Study


The post The 3 Best Pinterest Marketing Brands: A Case Study appeared first on Devumi. Case Studies Pinterest content marketing online marketing pinterest pinterest board strategy pinterest business account pinterest strategy social media marketingOf all the social media platforms that are used for marketing online, Pinterest is often the one that is least prioritized.

What freedom in a humanized culture looks like [case study]


Case Study HumanizeJamie posted about this last week , and I think we’re both just at the beginning of a whole series of possible posts about the human attributes we see in this Netflix slide deck about their corporate culture. I’d like to ask Jamie to address part 2 – High performance – and how Netflix defines that. So what to do? Stay creative and small?

How To Write A Great Social Media Case Study

The Realtime Report

How To Write A Great Social Media Case Study. A case study is the paper that can help you describe a specific situation in any field of study. A case study requires your knowledge about the value and importance of social media and its strong and weak sides. One can hardly compose a grand case study if he or she does not know what to write about.

Are You Trying Social Media Contests to Promote Your Conference? [CASE STUDY: AILA]


Many of us are solo or small law firm practitioners, so the ability to bounce ideas off colleagues, discuss a difficult case, or exchange law practice management tips is crucial. Case Study Featured From the Trenches Implementation Open Community Social LearningLindsay Curcio is an attorney who has been practicing immigration law since 1990. and internationally.

Our Dangerous Addiction to Social Media Case Studies

Convince & Convert

But it applies equally to the basket of case studies that are left for us each day by the sites that chronicle social’s advance. Too often, we try to wield these case studies as a crude evidentiary weapon, trying to persuade ourselves or our superiors that our belief system around social media, social business, social CRM and all that jazz is in fact correct.

Instagram Case Study: Vanilla and Bean

Jenn's Trend

Today’s case study is one of those accounts. And so, this is the perfect account for another Instagram case study. If you go check out her account, you’ll notice… The post Instagram Case Study: Vanilla and Bean appeared first on Jenn's Trends. Some accounts just “get” Instagram.