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How to do competitive analysis on social media: case study

Awario

We break social media competitor analysis into 5 simple steps by comparing Apple Music, Spotify, and Google Play Music in an exciting social listening case study

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Social Media Case Study: Discover Boating

Ignite Social Media

As a social agency, we have the opportunity to work on some fun projects. Our work with Discover Boating won Audience Honor for Large Media Buying Strategy at the Shorty Awards. You can read more about our social media case study below. Discover Boating came to Ignite looking for a partner to increase boating participation and manufacturer referrals from their social channels. Social Media Case Study Results.

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Reddit Launches New 'Meet Your Maker' Marketing Case Studies Series

Social Media Today

The new video series provides insights into how marketers have built effective Reddit campaigns

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Social Media Case Study: How Red Bull Built a Strong Fan Base Online

Devumi

Red Bull is one of the most popular brands on social media. How they pulled it off is an inspiring social media case study. Discover Red Bull’s secrets to being the energetic brand with the incredible video and social media marketing. Social media case study: Red Bull Unlike other brands, Red Bull rarely advertises its […].

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Monday Roundup: Social PR Case Studies

Waxing UnLyrical

In today’s digital PR landscape, if you want your brand to stand out and gain traction you have to be social. What I call “social PR” goes far beyond traditional PR, adding in a strong dose of community, as well as atypical influence. How can you bring some social to your next PR campaign? Here are seven social PR case studies to give you some ideas. 10 Influencer Do’s and Don’ts With Amex Social Media VP.

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A Case Study: Orchestrating a Harmonious Message

Waxing UnLyrical

Since 2009, the Harmony Project has connected thousands of people in Columbus, Ohio across social divides through the arts, education and volunteer community service. We also identified the space between art and social justice that Harmony Project could use to differentiate itself. For example, to shape the messaging, the Insights Report identified five keywords which are the primary overlaps between Harmony Project’s two focal points: social justice and art.

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A Social Media Retail Case Study – Driving Direct Results from Social Media

Ignite Social Media

It’s natural for retail brands to want to learn how to drive direct results via social media, whether in sales or leads. In past years, this has been a challenge, but improvements in social platforms’ ad buying options are making it easier than ever. In one of our social media retail case studies, a mid-sized office supply retailer was able to see an overall $1.11 Head to our site to see a selection of our top case studies: Ignite Case Studies.

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Planning Social Media Campaigns For Every Holiday: A Case Study with Letterbox Gifts

Buffer Marketing

One of the most tried-and-true social media strategies is to build a content calendar around celebrations, events, and holidays. This is especially the case for UK-based gifting company Letterbox Gifts. Ready to create a calendar full of occasion-based social media campaigns?

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Instagram Case Study: Yorkelee Prints

Jenn's Trends

And one account that does this really well, and who I want to… The post Instagram Case Study: Yorkelee Prints appeared first on Jenn's Trends. Instagram instagram instagram account instagram case study instagram for business instagram marketing instagram strategy social media social media marketingOne of my favorite things on Instagram is a clean, pretty, cohesive account.

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Social Media Case Study: How Barack Obama Became President

Devumi

He owes a good deal of this success to his continued success on social media. Find out how he effectively used various platforms for his presidential bid, and his current use, in this social media case study. The post Social Media Case Study: How Barack Obama Became President appeared first on Devumi. Barack Obama is one of the most loved presidents in modern US history.

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Social Media Case Studies: BuzzFeed Tasty’s Social Media Content

Devumi

You might have seen a lot of short cooking videos shared on social media recently. Read this social media case study to find out the delicious details. The post Social Media Case Studies: BuzzFeed Tasty’s Social Media Content appeared first on Devumi. Pinterest Social Media Case Studies Twitter YouTube content marketing pinterest marketing twitter marketing video marketing youtube marketing

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How To Write A Great Social Media Case Study

The Realtime Report

How To Write A Great Social Media Case Study. A case study is the paper that can help you describe a specific situation in any field of study. As long as you write about social media, you can concentrate on the particular online resource, analyze its advantages and disadvantages, and solve its current problems that reduce its work. Get to know how to prepare a successful case study on social media with the help of these simple tips.

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How to write persuasive case studies that win more proposals

Social Media Today

Let your work speak for itself by writing killer case studies for your proposals

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Social Media Customer Service Case Study

Akamai Marketing

Case Study Customer Service customer service GoDaddyStay Akamai: I have love/hate relationship with my hosting provider, GoDaddy. I have a host of issues with them, but one of the reasons I’ve stayed with them is 9/10 customer service.

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Social Media Case Study: Taco Bell’s Flavorful Social Media

Devumi

Some of that popularity comes in part due to their lovable presence on social media. See how the brand cultivated that image and created an engaged online fandom in this social media case study. What Taco Bell does on social media […]. The post Social Media Case Study: Taco Bell’s Flavorful Social Media appeared first on Devumi.

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Social Media Case Studies: Jimmy Fallon Can Teach Social Media

Devumi

A large part of that success is thanks to his major presence on social media. Read how the late night comedian uses his online presence to boost his show in this social media case study. What Jimmy Fallon does on social […]. The post Social Media Case Studies: Jimmy Fallon Can Teach Social Media appeared first on Devumi. The Tonight Show’s Jimmy Fallon is one of the most popular late night hosts.

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TikTok Shares Case Study on How to Implement a Branded Hashtag Campaign

Social Media Today

TikTok has published a new overview of how one brand utilized a branded hashtag campaign on the platform to great effect

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Social Media Case Study: Qdoba

Ari Herzog

The process of filling out their survey, though, got me wondering what the company is doing in the social media space. Doug Thielen is the man responsible for these social media initiatives and is quick to share thoughts on Qdoba online : Listening was one of the most important parts when making our transition into social media. After getting involved in social media, we realized the importance of extending our efforts with each regional franchise.

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The 3 Best Pinterest Marketing Brands: A Case Study

Devumi

Of all the social media platforms that are used for marketing online, Pinterest is often the one that is least prioritized. The post The 3 Best Pinterest Marketing Brands: A Case Study appeared first on Devumi. Case Studies Pinterest content marketing online marketing pinterest pinterest board strategy pinterest business account pinterest strategy social media marketing

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Case Study: Using Influencers To Build Rapid Awareness

Forbes Social Media

CMO Network /cmo-network Leadership /leadership CMO Network /cmo-network Innovation /innovation Social Media /social-media leadership cmonetworkMarkerly, a pioneer in influencer marketing, identified the most influencial “cat” voices on Instagram and TikTok.

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Our Dangerous Addiction to Social Media Case Studies

Convince & Convert

The two most important words in social media should be “so what?” Tom was referring to data-dredging and the spate of statistical “best practices” that bubble up in social media like something in Jed Clampett’s back yard. But it applies equally to the basket of case studies that are left for us each day by the sites that chronicle social’s advance. The Recalcitrant Social Media Cheerleader.

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How to Write a Social Media Case Study: A Handy Template for Agencies

Quintly

Social Media AnalysisWhen you’re talking to prospective clients during the sales process, they may want to see proof that you can achieve the results you’re promising them. So why not show them an example of your past achievements?

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How Case Studies Can Improve Your Credibility

Small Business Mavericks

Case studies are an underutilized method of marketing, even today in our fast-paced online world. But I highly recommend you try a few case studies for a number reasons. First, case studies improve your credibility instantly. Most people will take the testimony of a close friend as a good reference versus a TV ad, billboard, or some other form of advertising – even social media. Case studies are even better.

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Open Community Case Study – Food Bank

SocialFish

We’re very excited to be kicking off a regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. If you have a case study to share, from the angle of any of the “big ideas&# in our little book, please contact us.

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Manwich: A Case Study on Social Media Listening

Waxing UnLyrical

And for big brands that can’t always respond to every mention, it is important to be talked about on social media networks. Howie Goldfarb is president and CEO of Sky Pulse Media , an agency focused on helping clients achieve outsize results in measurable bottom-line-impacting ways. Manwich: A Case Study on Social Media Listening. Guest Posts Howie Goldfarb Marketing Social Media Twitter flickr listening manwich pinterest

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Social Media Marketing Case Study: YATS

Firebelly

Below are Duncan's slides from his presentation at the Masters of Business Online Conference. Enjoy and let us know if you have any questions. . View more presentations from Firebelly Marketing

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Monday Roundup: Integrated Communication Case Studies

Waxing UnLyrical

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope . What a Duck Can Do For “SocialMedia Relations. Twitter Facebook Google+ LinkedIn Monday Roundup: Integrated Communication Case Studies.

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Social Media Case Study: Lego Built A Fun Social Media Presence for Kids of All Ages

Devumi

Discover how Lego built its popularity online one brick at a time in this social media case study. What Lego does on social media Lego has a strong presence on various […]. The post Social Media Case Study: Lego Built A Fun Social Media Presence for Kids of All Ages appeared first on Devumi. Lego is a well-known name when it comes to fun and creativity.

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Case Studies: Product Marketing Strategies Built on Consumer Insights

Digimind

We often hear of companies who’ve seen massive improvements in sales, revenue and market share through the use of consumer insights from social media.

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Social Media Case Study: Walmart’s Fight Hunger Contest

Convince & Convert

She is also founder and principal of Genuine Media , a marketing agency that helps clients build their individual and brand reputation through social media. Using social media as a central component to promote the program, Walmart customers were invited to visit Walmart’s Facebook Contest page to vote for one of 200 communities hardest hit by unemployment. This is excellent, as too often social media isn’t supported in three dimensions.

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Increasing Reach Without Spend: A Community Radio Case Study

Ignite Social Media

I’m going to highlight an aspect of this struggle from a user perspective as well as a personal case study on how I’ve been attempting to fight the reach algorithm with an organic page I manage outside of my role here at Ignite Social Media. The tagged bands will then — most of the time — like the post and, in the best cases, share the post. Facebook Marketing Social Media Analytics facebook Social Media Marketing

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LinkedIn Shares New Case Study on How Jabra Utilizes LinkedIn Ads to Target Key Buyers [Infographic]

Social Media Today

The case study highlights how Jabra used various LinkedIn ad elements to maximize performance

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Multiple Photo Posts Increased Clicks 1290% – Facebook Case Study

Convince & Convert

Methodology of This Case Study . Multiple Photo Posts Increased Clicks 1290% – Facebook Case Study is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. facebook facebook case study facebook marketing facebook photos jeff widman Pagelever social media case study

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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. Since we didn’t need to focus on promoting the campaign in social networks per se, but were focused on blogger outreach, we did a ton of research. In fact, OA told me that our work contributed to nearly 3 million social brand impressions on March 8th, a “record for Oxfam America” (her words!).

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Social Media Case Studies: PlayStation Doesn’t Play on Social Media

Devumi

To push their brand into the 21st-century they have made waves on social media. Let’s take a look at how PlayStation consistently wins on social media. Social media case studies: PlayStation Unlike most brands on social media, PlayStation doesn’t directly promote […]. The post Social Media Case Studies: PlayStation Doesn’t Play on Social Media appeared first on Devumi.

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Video Marketing Case Study: Jimmy Kimmel’s YouTube Channel

Devumi

The post Video Marketing Case Study: Jimmy Kimmel’s YouTube Channel appeared first on Devumi. Case Studies YouTube content marketing online marketing social media marketing video marketing youtube marketing youtube strategy youtube video marketingJimmy Kimmel is arguably one of the most recognizable TV personalities today.

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LinkedIn Case Study: How Thoughtworks Used LinkedIn to Promote its Content Efforts [Infographic]

Social Media Today

LinkedIn has shared a new case study which looks at how one company generated 20x more leads using its promotional tools

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Social Media Case Study: How GoPro Conquered YouTube One Awesome Video At A Time

Devumi

Their success owes a lot to the brand’s huge presence on social media. Lets dive into the action and discover how GoPro pull it off in this social media case study. What GoPro does on social media Unlike most electronic brands, GoPro […]. The post Social Media Case Study: How GoPro Conquered YouTube One Awesome Video At A Time appeared first on Devumi.

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Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing

Akamai Marketing

Case Study #4: Neighborhood Shopping Center. These influencers had their own set of chops as foodies and heavy social media users, but these influencers weren’t influencers to the target market either in terms of demographics, motivations or geography. We actually recommended that the shopping center reduce the number of social media profiles in order to focus on the platform that was most likely to reach their audience.

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Open Community Case Study – American Library Association

SocialFish

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. If you have a case study to share, from the angle of any of the “big ideas” in our little book, please contact us.

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Social Media Case Study: Collaborate with Traditional Media

Bare Feet Studios

I have been working with them for the past few months as a Social Media Artist-in-Residence. The post Social Media Case Study: Collaborate with Traditional Media appeared first on Bare Feet Studios. News Portfolio business case study Honolulu Social Media traditional media training Let me introduce you to my client, HCAP – Honolulu Community Action Program, Inc.

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Case Study: Comparing Rihanna’s Diverse Instagram and Twitter Marketing Tactics

Devumi

For those who want to learn from one of the most diverse social marketing campaigns going on right now, please keep reading. The post Case Study: Comparing Rihanna’s Diverse Instagram and Twitter Marketing Tactics appeared first on Devumi. Case Studies Instagram Twitter content marketing instagram marketing music marketing social media marketing twitter marketing twitter marketing strategy

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Huggies Case Study: How to Elicit Natural Storytelling for Maximum Impact

Convince & Convert

When I was at The Marketing to Moms Conference in Chicago earlier this month, I was impressed with some exemplary case studies and thought leadership present. To find the right sharers of their Hugs Delivered video, Kendra and her social team placed the video on YouTube and Facebook and incentivized sharing of the video through offering coupons for money off diapers. Social Presence Isn’t Enough to Keep an Audience Engaged. Image via BigStockPhoto.com.