The Realtime Report

DECEMBER 31, 2012

What were the most popular social media case studies in 2012? Based on traffic, here are the top case studies we published in the last year, from social media fails to innovative, multi-platform campaigns: Toyota Under Fire For #CamryEffect Twitter Spam Superbowl Promotion (Feb 6): Twitter users that were tweeting about the SuperBowl received unsolicited @ reply messages from Toyota inviting them to enter a contest for a 2012 Camry.

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Case Study Study Social Media Report 194

Akamai Marketing

JANUARY 1, 2015

Case Study #2: Community Driven Product Launch. At a City of Honolulu sponsored hackathon, a citizen developed a mobile app, DaBus, which adds functionality to the bus system with GPS tracking and to the minute updates on bus schedules and locations. Think: In order to encourage app usage, a mobile “Geeks on the Bus” tweetup/kick-off event was planned. Some social media influencers were first-time bus rides. Media Coverage: .

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Case Study Study Storify GPS 100

Pam Moore

MARCH 31, 2017

I am thrilled to announce that Social Profit Factor is finally here! It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU! We have worked on Social Profit Factor for more than a year to solve for an underserved need in the world of online business and internet marketing today!

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Training Social Media Brands Class 165

Pam Moore

AUGUST 7, 2018

Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. Social media is not rocket science.

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Social Media Small Business Case Study Template 149

Kikolani

SEPTEMBER 12, 2011

One of the more interesting, maybe even downright controversial aspects of social media is actually measuring results. Direct Traffic includes anything from people using browsers that have enabled private browsing (see Firefox’s privacy settings , for example) to people who click on a link within a mobile application such as my personal favorite, HootSuite for Android. It’s bloody difficult to track every bit of traffic from social media in Google Analytics!

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Case Study Study Analytics Google 163

Laurel Papworth

APRIL 9, 2010

Surely it’s a case of sticks and stones? Or is this just “acceptable&# competitive behaviour by someone who see’s himself as my competitor in the social media space? And from The Department of Education in Victoria : Bullying is when someone, or a group of people, upset or create a risk to another person’s health and safety – either psychologically or physically – or their property, reputation or social acceptance on more than one occasion.

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Case Study Study Strategy Blogger 104

The Realtime Report

DECEMBER 31, 2013

What were the best social media campaigns in 2013? From funny to heartwarming, these brands crafted special messages around the holiday and used social media to engage consumers. Brands that were spontaneous and took advantage of the moment saw incredible results on social media, including Oreo, Tide, Audi, Volkswagen, nonprofit One, PBS, Walgreens and Calvin Klein. What were your favorite social media campaigns in 2013?

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Campaign Social Media Case Study Report 168

Pam Moore

NOVEMBER 29, 2017

Our agency, Marketing Nutz builds and executes influencer marketing programs and social media strategies for brands of all sizes, from startups to Fortune 10 brands that implement the technology at events as large as the Super Bowl. Social currency = attention + action. 57% of brands also stated influencer content out-performed their own brand content in a recent study from Linqua. Social Profit Factor Training Academy and Marketing Nutz Can Help! .

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Influencer Training Small Business Conference 160

Convince & Convert

JANUARY 21, 2014

. It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. Few things are more refreshing in this industry than hard evidence, and that’s why I love looking at what peer-reviewed, scientific studies have to say on the manner. Earned Media: Traditional vs. Social.

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Study Social Media Case Study Metrics 167

Pam Moore

AUGUST 7, 2018

Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. Social media is not rocket science.

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Social Media Small Business Startup Case Study 60

WebInKnow

FEBRUARY 23, 2021

Like many of you, I’ve been experimenting with the scorchingly-buzzy new social app Clubhouse. Social Media Thought Leadership Viral Marketing Case Studies Mobile applications Personal branding Newsjacking Fanocracy

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iPhone Case Study Applications Platform 98

The Realtime Report

JANUARY 23, 2013

Social media was a driving force behind Krispy Kreme’s launch in India this past Saturday. The doughnut chain worked to drive up likes on Facebook, handing out free boxes of doughnuts at malls and schools and announcing special deals on the social platform. The results of all this buzz, generated through giveaways and social media? Social Media Campaigns Social Media Case Studies doughnuts Facebook promotion fast food India Krispy Kreme product launch

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Report Social Media Case Study Buy 187

The Realtime Report

AUGUST 16, 2012

A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. And both the BBC and NBC also had strong Olympic mobile showings: one-third of BBC web visits and one-tenth of video streams were from mobile, while 16% of NBC web users and 45% of NBC video requests came from mobile ( PaidContent ). million social media followers across Twitter, Facebook, Google+, Foursquare.

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Mobile Report Case Study Tumblr 182

The Realtime Report

MAY 8, 2014

The social media world is buzzing with information about the right social networks for the teen demographic, much of it focusing on Snapchat’s ephemeral messages and Instagram as a visual way to communicate among friends. These bigger social networks are definitely worthy of attention; but there are other ways to reach teens – often with a high level of engagement – that may have slipped under your radar.

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Engagement Case Study Report Study 195

SocialFish

MARCH 25, 2011

There was a question on an ASAE listserve last week from a Japanese AMC looking for online/mobile examples of what associations and nonprofits could do to help with Japanese relief efforts following the earthquake a couple of weeks ago. I scoured my Reader and fired off a few links (including some about social networks and tech companies and startups); and it seemed like a good idea to repost them here with a couple of additional ones I’ve seen since.

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Mobile Case Study SMS Startup 177

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart’s “mobile-ad blitz” ran for 72 hours. It consisted of 50 million ads which showed up in the Facebook mobile news feeds of tens millions of people. The campaign shows Facebook’s willingness to work directly with big advertisers, in some cases “using those brands as labs to test new ad products.”

Mobile 149

Mobile Team Report Journal 149

Pam Moore

JULY 20, 2020

What if we post something on social media that makes people mad? Take a listen to episode #273 of the Social Zoom Factor podcast to learn the EXACT steps you need to take to Optimize Your Marketing Strategy and Plan for the New Normal. .

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Strategy Real Estate Small Business Marketing 78

Pam Moore

JULY 20, 2020

What if we post something on social media that makes people mad? Take a listen to episode #273 of the Social Zoom Factor podcast to learn the EXACT steps you need to take to Optimize Your Marketing Strategy and Plan for the New Normal. .

Strategy 78

Strategy Real Estate Small Business Marketing 78

The Realtime Report

JANUARY 9, 2013

A recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry. The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers. Make It Social. Social Media Case Studies financial services insurance Securian Youtube

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Report Case Study Strategy Airlines 186

Social Media Strategies Summit

NOVEMBER 7, 2018

It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. And the decision for a brand to invest in a new social media platform is a big one. So how is a social media marketer to decide? Social media platform your brand should check out: Houseparty.

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Platform Social Media Nielsen Influencer 269

Pam Moore

SEPTEMBER 9, 2020

Although many marketers and business owners who are new to digital and social marketing may think that by simply adding social media to their bag of ninja marketing tricks, all of their problems will be solved. How to Subscribe to Social Zoom Factor Podcast .

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Conversation Real Estate Template Templates 78

The Realtime Report

AUGUST 27, 2012

As a mobile-friendly platform, Twitter has been used by farmers to share information, check realtime conditions, and connect with customers from its earliest days – CNN reported on this as early as 2009. farms are turning to Twitter and other social media tools as a support group to share information, gain insights and keep customers informed about changing conditions.

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API Education Open Source Research 178

Convince & Convert

SEPTEMBER 22, 2013

T-Mobile crossed that line. Evidently, T-Mobile was strategically eavesdropping on this thread, and proactively reached out to dissatisfied tweeters: @LachonPhillips On #teammagenta you wouldn’t have to put up with that. Matt M — T-Mobile (@TMobile) September 20, 2013. In The NOW Revolution , Amber Naslund and I talked about “listening at the point of need” and seizing opportunities that are unveiled in social media. image from bigstock.com.

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Case Study Twitter Brands Study 138

Convince & Convert

MARCH 23, 2013

I’ve been saying it for years, and I’ll keep saying it: we’d all be better off if we worried more about being social, and worried less about doing social media ( tweet this ). Local Social with a Human Touch. This isn’t a particularly complex social media case study, and that’s why I love it. Jay Baer is a hype-free social media and content strategist & speaker, and co-author of The NOW Revolution.

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Case Study UGC Review Meeting 144

Convince & Convert

NOVEMBER 3, 2010

Tweet Remember, the goal isn’t to be good at social media. The goal is to be good at business because of social media. Proactively use your social outposts to drive behavior among your current and prospective customers that has a higher value than just a one click “follow&# or “like.&#. While it’s true that these legacy programs are the Jan to social media’s Marcia, that doesn’t mean they aren’t tremendously effective.

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Case Study Social Media Real Estate Delicious 105

Pam Moore

MARCH 23, 2016

” It’s more about a commitment to prioritizing and architecting the best brand experience you possibly can all based on what your customer needs, not the latest and greatest social or digital shiny object. For example, they spend loads of money, time and resources on the latest social media strategies, visuals and paid media all while sending them to a broken website with a terrible user experience that is not mobile responsive.

Brands 110

Brands Conversation Case Study Hotels 110

Ignite Social Media

DECEMBER 19, 2018

Wondering how to engage your social media audience and make them stop in their feed to view your content? As you focus on your brand’s social media strategy development for the new year, ensure that video is part of your content mix. A recent study by Brightcove shows that 85% of millennials have purchased a product after watching a video. That’s no surprise, given the amount of time consumers spend on their mobile devices each day.

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Video Strategy Case Study Social Media 145

Convince & Convert

NOVEMBER 21, 2011

This year, instead of hoping to get it just right, I’ll be serving a wine that has the best aspects of Thanksgiving (family, friends, socializing) built right into the product. include() may indeed be the world’s most social wine. An Intoxicating Social Media Experiment. According to Brad, even the name of the brand has geeky/social roots. We spend a lot of time as social marketers thinking of ways to get customers to interact socially with products.

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Products Social Media SMS Case Study 115

agora pulse

JULY 5, 2016

If you ask any social media manager what they love about their job, they’re not going to respond with “Content curation. It saves me hours of week in curating content for my social feeds. Nuzzel is also available as a mobile app for Android and iOS so you can keep tabs on hot content anywhere you are. And you can share that great content with your Facebook, Twitter, LinkedIn and Google+ followers using the Agorapulse mobile app !

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Netvibes Curation Tools Feed 61

Convince & Convert

JANUARY 15, 2015

Following a 2014 announcement to launch and experiment with BBC Instafax, a collection of :15 second Instagram video clips on popular news topics of the day, the global news outlet has re-branded the program and expanded it to new social media channels. Engage with a new generation of viewers who over-index on mobile and tablet use and favor short-form pieces of content on the topics they care about. Image via BigStockPhoto.com.

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News Tumblr Social Media Case Study 60

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions.

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ROI B2B Social Media YouTube 52

Audiense

JULY 29, 2016

With #RIO2016 just a week away, is it any wonder that most of social media is dominated by sport. This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. Plus, more social trends that Team Audiense have been catching up on this week. — Samsung Mobile (@SamsungMobile) July 27, 2016.

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Sports Campaign Mobile Film 89

Buffer Social

FEBRUARY 19, 2019

There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. Which is why we teamed up with our friends at Animoto once again to test (and test again) the hypothesis that vertical video would perform better than square video on social media. Below are the full details from our study on everything from our vertical video hypothesis to the surprising results! The vertical video and mobile hypothesis.

CPC 112

CPC CPM Case Study Cost 112

Convince & Convert

JULY 16, 2015

highlight to tweet) The footage is unexpected, compelling, and in some cases, humorous—making it great, shareable marketing. The video is supported by website and social media content using the hashtag #lovefreebies. Imagery for the social and digital channels supports the video theme, albeit in a more polished, sophisticated way that is more in line with a luxury brand. Love freebies? You’re not alone.

Case Study 60

Case Study Retail Brands Loyalty 60

The Realtime Report

FEBRUARY 12, 2014

Brands using billboards in Times Square to encourage social media engagement is nothing new, but HTC One took things a step further with the brand’s “ The Most Beautiful Smartphone ” campaign over the holiday season. HTC One photo-sharing campaign in Times Square Submitting photos through Twitter, Weibo, Wiexin, email and the HTC website, consumers used mobile and social to participate in the contest ( Mobile Marketer ).

Campaign 149

Campaign Report Case Study Mobile 149

The Realtime Report

SEPTEMBER 27, 2012

Social media has taken on a big role as Oreo cookies celebrate their 100th anniversary this year. But Oreo also wanted to show the relevance of the brand today – and for that Kraft turned to social media. Since the first Daily Twist on June 25 through the ad on August 20th, the brand has seen an average increase of 110% in ‘likes,’ comments and shares on social media, Ms.

Campaign 177

Campaign Report Case Study Sample 177

Buffer Social

FEBRUARY 19, 2019

There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. Which is why we teamed up with our friends at Animoto once again to test (and test again) the hypothesis that vertical video would perform better than square video on social media. Below are the full details from our study on everything from our vertical video hypothesis to the surprising results! The vertical video and mobile hypothesis.

CPC 95

CPC CPM Cost Case Study 95

Buffer Social

MARCH 22, 2017

In an effort to get to the bottom of what makes videos successful on social media, we set out to answer two not-so-simple questions: Where does video perform best? But one stat really stood out to us: Square video (1:1) takes up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9). And with mobile content consumption on a dramatic rise, this felt like something we had to get to the bottom of. The Square Video & Mobile Hypothesis.

Video 111

Video CPM Mobile Case Study 111

Convince & Convert

MAY 29, 2014

There are also a number of seemingly everyday items confiscated that conceal knives such as keys, iPhone cases, credit cards and combs. The My TSA Mobile App helps to answer those questions and more. Social Media Case Studies education instagram jessica gioglio mytsa social image of the week social media image of the week social media strategy TSA visual storytelling

Instagram 127

Instagram Travel Case Study iPhone 127

Convince & Convert

SEPTEMBER 24, 2015

Compared to social media sites, these communities are “owned” by the brand and thus more targeted and curated. Social Media Case Studies brand engagement brand loyalty customer connection customer engagement mobile app social media case studyAsk any company, and chances are they’ll tell you how much they love their customers. But are they willing to take that love to the next level and play matchmaker?

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Case Study Loyalty Report Communities 60

The Realtime Report

JANUARY 22, 2014

Holiday told Twitter: “We’re not waiting to concentrate everything into one big media moment. Related Stories DiGiorno and “The Sound of Music”: Spontaneous Tweeting Pays Off Social Networking Stats: Facebook CTR Up 275%, #RLTM Scoreboard SmartWool Mobile Campaign Sees 1,313% Rise in Daily Likes. Social Media Case Studies American Apparel clothing flash sales Promoted Tweets realtime marketing retail ROI social media ROI Twitter Twitter marketing

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Apparel Report Twitter Case Study 161

Buffer Social

DECEMBER 4, 2019

What’s coming to social media in 2020? It can be hard to predict the future, especially for something as fast-changing as social media. Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020.

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Social Media Instagram Apparel SMS 98

Convince & Convert

AUGUST 7, 2015

Sometimes a brand creates content so compelling that it spans far beyond its digital and social media channels. Such is the case with the popular Lowe’s “Fix In Six” Vine campaign. The company has purposely selected videos with tips that are relevant to city living, offering valuable and relatable content to garner attention on a busy, NYC street —which isn’t all that different than the competition marketers face on cluttered social media channels.

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Case Study Curation Newsletter Education 60