The Social Media Hat

JULY 14, 2024

The post B2B Influencer Marketing Survey Insights appeared first on The Social Media Hat. Key B2B Influencer Marketing findings and statistics to inform your program.

Survey 150

Survey B2B Influencer Marketing 150

Ignite Social Media

JUNE 13, 2024

Introducing the Ignite Social Media Trends Survey. This survey is quick and anonymous and the results will be shared publicly and directly with you, if you’d like. The post Take the Ignite Social Media Trends Survey appeared first on Ignite Social Media.

Survey 167

Survey Trends Social Media Campaign 167

Social Media Today

FEBRUARY 26, 2023

A survey of 1,000 SMB owners suggests that Facebook is the most valuable social media platform for business.

Survey 176

Survey Facebook Social Media Platform 176

Social Media Today

JANUARY 12, 2025

Paying for engagement is against IG's rules, right?

Survey 178

Survey Engagement Instagram 178

Sprout Social

JULY 24, 2024

Most businesses use CSAT surveys as part of their customer service strategy. That’s why you’ll often get surveys at the end of a customer service chat or call, asking whether you’re satisfied with the interaction. A CES survey asks a question that users have to score on a scale of 1 to 7.

Metrics 120

Metrics Engagement List Survey 120

Social Media Today

JULY 31, 2024

New data shows that Snap users are increasingly open to shopping recommendations.

Survey 184

Survey Platform Data 184

Hootsuite

DECEMBER 4, 2024

According to Leen Li , Chair of Wealthsimple Foundation , rigorous surveys, data analysis, and feedback gathering are totally worth the effort. Source: Wealthsimple Foundation Through surveys, focus groups, and polls, Wealthsimple Foundation created content specifically designed to resonate with them.

Class 107

Class Survey YouTube Analytics 107

Sprout Social

MAY 19, 2025

And Sprouts Q1 2025 Pulse Survey shows a clear appetite for specialization, with marketers saying that the ideal roles theyd add to their team include social media intelligence leads, social creative directors and influencer marketing leads. But the good news is that social teams are expanding. Other marketing teams have specialized roles.

Team 104

Team Social Media Survey Influencer 104

Social Media Today

SEPTEMBER 18, 2021

As online shopping soars, new data shows today’s consumers want brands to create more authentic and personalized commerce experiences for them.

UGC 218

UGC Loyalty Survey Brands 218

Sprout Social

NOVEMBER 4, 2024

According to the Q4 2024 Sprout Pulse Survey*, a staggering 89% of consumers say social media impacts their holiday shopping decisions. About the data All data cited in this article is from a Q4 2024 Pulse Survey of 2,000+ consumers in the US and UK conducted by Glimpse on behalf of Sprout. Or something like that.

Influencer 124

Influencer Social Media Survey Social Networking 124

Social Media Today

NOVEMBER 19, 2021

The latest report once again underlines the rise of TikTok, a key concern for Meta's next-level metaverse shift.

Survey 217

Survey Instagram Report 217

Social Media Today

FEBRUARY 20, 2025

Both businessmen have taken a hit in recent opinion polls.

Survey 157

Survey 157

Sprout Social

OCTOBER 22, 2024

Compared to other generations , Gen Z is most likely to use social for discovering new products, keeping up with the news and reaching out to brands with customer care needs, according to the Q1 2024 Sprout Pulse Survey. Almost all Gen Z agree they expect influencers to take a stand on social issues, per a Q2 2024 Sprout Pulse Survey.

Social Media 99

Social Media Brands Survey Trends 99

Sherrilynne Starkie

FEBRUARY 10, 2020

Despite there being little trust in the ethics of businesses and brands, survey respondents said that business is a great deal more competent than government or non-government organizations. He summarizes the study findings and explains the trends observed over the 20 years since the first Trust Barometer survey.

Survey 259

Survey Compete Forums News 259

Bill Hartzer

NOVEMBER 22, 2024

A new survey from marketing agency MGH shows the platform is playing a massive role in shaping holiday gift ideas. TikTok: The New Gift Guide The survey revealed that TikTok users aren’t just browsing aimlessly. The survey found that 69% of users place high value on content like unboxings, user reviews, and personal experience videos.

Influencer 78

Influencer Survey Project Retail 78

Ignite Social Media

JANUARY 27, 2025

The AdAge Best Places to Work 2025 list is not just another corporate ranking. It’s a comprehensive evaluation that goes beyond surface-level perks.

FeedBurner 147

FeedBurner Badge MySpace Fashion 147

Sprout Social

MAY 29, 2025

B2B marketers rate Facebooks ROI highest A Statista survey reports that Facebook leads in perceived B2B ROI, with 22% of respondents saying it’s the highest. A global August 2023 social media marketing survey showed marketers confidence level reached 70%. Instagram, TikTok and YouTube came in second.

ROI 86

ROI Statistics Social Media UGC 86

Sprout Social

MARCH 12, 2025

Almost 40% of marketers say their audience is already starting to spend more time on emerging platforms like Threads, Bluesky, Lemon8 and Mastodon, per the Q1 2025 Sprout Pulse Survey. Almost 60% say their current strategy is reposting content from other platforms, according to the Q1 2025 Sprout Pulse Survey.

Social Media 122

Social Media Survey Proposal Communities 122

Sprout Social

JULY 30, 2024

A Q2 2024 Sprout Pulse Survey found that 87% of all consumers expect influencers to speak out about causes that align with their values and take a stand on social. will unfollow an influencer whose content doesn’t align with their personal values, according to a Q2 2024 Sprout Pulse Survey.

Influencer 126

Influencer Brands Strategy Marketing 126

Social Media Strategies Summit

MAY 19, 2022

You can also create a list of your favorite content providers and do a quick survey of them each day. Share Survey Results. It’s hard to overestimate the value of original surveys (that is, surveys carried out or commissioned by your organization) when curating content. Facebook Fan Pages. Generating Query Answers [link].

Social Media 265

Social Media Content Curation UGC 265

Sprout Social

MARCH 27, 2025

The benefits of the creator economy for brands According to a Q1 2025 Sprout Pulse Survey, over half of marketers say influencers already play a significant role in boosting audience engagement, fostering credibility and driving revenue growth. Another 90% say creator content yields stronger engagement and 83% link it to more conversions.

Influencer 99

Influencer Collaboration Affiliate marketing Survey 99

Oktopost

NOVEMBER 12, 2024

In this episode, Josh Silverman from Pontoon Solutions shares creative strategies for engaging advocates worldwide—from on-demand training videos to anonymous feedback surveys, all designed to make sharing company content seamless and effective. With colleagues scattered around the world, Josh had to get creative to keep everyone engaged.

Team 83

Team Training Survey Hosting 83

Hootsuite

OCTOBER 2, 2024

Gartner’s 2024 CMO Spend Survey found that marketing budgets as a whole fell 15% this year to 8.4% It’s also worth noting that CMO Survey expects the percentage of budget dedicated to social media to increase substantially across all economic sectors within the next five years. for B2B brands, 7.9% for B2C brands.

Social Media 114

Social Media HootSuite ROI How To 114

Social Media Today

FEBRUARY 5, 2021

The Influencer Marketing Factory recently conducted a survey comparing the performance of the two options. Will Instagram Reels become a genuine rival for TikTok?

Instagram 218

Instagram Survey Influencer Marketing 218

Social Media Today

AUGUST 2, 2022

The survey looks at which platforms users are most concerned about, in regards to potential hacks.

Report 216

Report Survey Platform 216

Social Media Today

APRIL 9, 2021

The team at Animoto recently surveyed 580 consumers to find out where they're browsing, and what's impacting their purchase decisions on social media.

Influencer 218

Influencer Survey Video Team 218

Social Media Today

JUNE 20, 2023

Our latest survey shows that many marketing and comms pros are already using generative AI tools every day.

Tools 216

Tools Research Survey Marketing 216

Social Media Today

JANUARY 13, 2022

Marketers say that they'll be prioritizing Instagram in 2022, according to our recent survey results.

Instagram 215

Instagram Research Platform Survey 215

Sherrilynne Starkie

JANUARY 8, 2018

Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. HTML, CSS and JavaScript. Research Skills. Traditional Research Provides insight to inform strategy and creative. Online research Provides insight to inform strategy and creative and tactical adjustment on the fly.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sprout Social

MAY 22, 2025

You can also send out a quick interest survey, include a content opt-in on donor or member forms or even build social media basics into your volunteer training. A small, trusted group can serve as both a sounding board and a source of compelling stories that might otherwise go untold.

Social Media 115

Social Media Marketing Campaign Influencer 115

Social Media Today

SEPTEMBER 15, 2022

Adobe's latest emoji usage survey provides some interesting considerations for brand use.

Brands 211

Brands Report Survey 211

Oktopost

JANUARY 22, 2025

How to involve employees Conduct surveys to understand employees concerns and expectations. It is recommended to involve employees when creating the policy A successful social media policy reflects the needs and concerns of your workforce. Share a policy draft with key staff or leadership teams for review.

Policies 132

Policies Company Social Media Guidelines 132

Social Media Today

MAY 20, 2022

In the last segment of our Social Media Listening survey report, we look at how marketers can improve their monitoring process.

Process 210

Process Survey Report Social Media 210

Sprout Social

MARCH 27, 2025

In The State of the Influencer in 2024 report, 92% of brands surveyed said measuring influencer performance is essential for understanding ROI. The same report found: Eighty-six percent of brands surveyed say video resonates better with audiences when compared to more static formats.

Statistics 95

Statistics Influencer Marketing Authentication 95

Convince & Convert

OCTOBER 25, 2024

Content Marketing Institute/ MarketingProfs’ annual report (2021) found that 67 percent of marketers surveyed agreed that, over the last year, their content team had been asked to do more with the same resources. Furthermore, we’re working in an environment in which marketers are expected to do more with our resources.

Data 138

Data Marketing Survey Organization 138