The latest iteration of the Duke University Fuqua School of Business CMO Survey found that 40% of CMOs believe mobile marketing contributes nothing to overall performance. Among the topics this time around was mobile marketing. Why are so many CMOs disavowing mobile marketing? MORE
A landscape that holds a promise of great marketing potential to brands if approached correctly. Similar Posts: What Social Consumers Want and What Social Marketers Think They Want [INFOGRAPHIC]. Report: Social Marketing Is More Than Just Likes [Report]. MORE
In Washington, polls and surveys drive policy decisions, particularly around campaign season. However, several online polls and surveys last week did produce highly questionable results, and in once case, was outed as a hoax tarnishing the Microsoft Explorer brand. MORE
Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. 5 General Digital Marketing Stats. MORE
Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. According to the survey, it is quite obvious that all social platforms will grow in 2012. MORE
The Engaging Brand podcast covers social marketing , business ideas and brand marketing tips. Anna Farmery talks to Mark Penson, CMO of Survey Anyplace , an expert in using mobile surveys to get real-time customer feedback. Are mobile surveys right for you? You can read more about Mark''s ideas on Using Mobile Surveys to Gain Customer Insights in this Engaging Brand post. What is the definition of modern market research? MORE
Could you please do me a BIG favor and take 60 seconds to answer a very simple, 1-question survey? The survey can be found below, but in case there is any issue with it, here is the survey link. Create your own user feedback survey Thank you so very much! MORE
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. What do marketers rate as the single most valuable SEO tactic? 9 General Marketing Stats. MORE
Mobile surveys is something that intrigues me - so I asked Mark Penson to share his insights into mobile surveys (watch out tomorrow for our interview on The Engaging Brand podcast ). Forget Email Surveys: Use Mobile Surveys for Immediate Customer Insights. Paper surveys have probably been around since papyrus. As PCs became more popular, so did online surveys. Email surveys aren’t keeping up with the times. Marketing MORE
Content marketing agency Fractl surveyed more than 2,000 Facebook users to uncover the motivation behind their sharing habits. Facebook Infographics Alexey Boldin Fractl friends Issues men Politics surveys womenMore than one-half of all adults in the U.S. MORE
The report itself is interesting because it includes the results of a survey conducted on businesses operating online. More than a fourth of those in the survey identify as Small Business Owner, and the biggest challenge is seen as generating traffic. It is absolutely brilliant of Copyblogger to put the survey results in this many options because it means they are more likely to get a bigger response. MORE
Survey Results: The majority of survey respondents, 78%, said CEO participation in social media leads to better communication, while 71% said it leads to improved brand image and 64% said it provides more transparency. Tweet. MORE
Those of us who care about all forms of marketing, networking and communication for lawyers anticipate surveys that study the use of Social Media, as well as all marketing tools, when it comes to lawyers’ clients. This is the third survey released by this partnership. MORE
Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. MORE
What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. And other important marketing tactics must not be ignored either. MORE
Three-quarters of marketers are using realtime marketing, and 41% have included realtime marketing in their 2014 budgets, according to a new survey from realtime web personalization platform Evergage. Are marketers seeing tangible benefits from realtime marketing? MORE
According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. MORE
The long-anticipated 2013 In-House Counsel Use of Social Media Survey conducted by Inside Counsel , Greentarget and Zeughauser Group was released today. In another blog post today, titled Summarized: The 2013 New Media Engagement Survey , I provided a quick overview of the survey. MORE
With mid-year coming up and summertime upon us, many marketers are taking stock of the first half of the year and re-checking their Digital Marketing plans to finish out 2015 strong. You can’t have a high performing team with spotty skills especially in the area of digital marketing. MORE
——————– The Harvard Business Review had an article this summer that stated when it comes to marketing, “most organizations are stuck in the last century.” We wondered how associations were faring with their content marketing readiness? MORE
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Marketing Automation. Local Online Marketing. MORE
As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. MORE
This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. MORE
Want to learn what 73% of inbound marketers say their #1 metric is? Or do you want to find out if you fall into the same categories as a typical inbound marketer? So, we decided to find 100 inbound marketers and ask them the same 5 simple questions. MORE
Image via BigStockPhoto.com Marketing is no longer about talking at the customers. One way to find out your customers’ opinions is by sending out a survey. The following are some tips to keep in mind, as well as some websites that will help you effectively survey your audience. MORE
Events are a great way to attract customers, so make the most of them with social media The art and science of managing and marketing events has evolved a lot in recent years. Feedback and ideas: Produce a short survey about the event while it is still fresh in attendees’ minds. MORE
In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. Over 80% of marketers allocate a team of 1-3 for social marketing initiatives. MORE
Mobile surveys is something that intrigues me - so I asked Mark Penson to share his insights into mobile surveys (watch out tomorrow for our interview on The Engaging Brand podcast ). Forget Email Surveys: Use Mobile Surveys for Immediate Customer Insights. Paper surveys have probably been around since papyrus. As PCs became more popular, so did online surveys. Email surveys aren’t keeping up with the times. Marketing MORE
And the best to do that is with a survey. How can surveys help you? This will help you create surveys, but it won’t help you get to those breakthrough insights that will turn your posts into reader magnets. To do that you need to know information like this: Demographics: A survey will tell you who’s reading your blog. Content: A survey will tell you what kinds of content your readers like. Top survey tools. WP Survey and Quiz Tool. Survey Me. MORE
The Community Roundtable have launched their annual State of Community Management research survey. TheCR is looking for inputs from customer- and market-facing community programs as well as employee-facing community programs. START THE SURVEY HERE. MORE
89% of marketers say that social media generates more business exposure. There are a million articles and blog posts out there that sing the praises of social media marketing — how social networks like Twitter, Facebook, and Pinterest have had a major impact on lead generation and sales. MORE
The surveyed group included a mix of sites covering general and breaking news as well as specific topics such as lifestyle, sports or entertainment. Among the surveyed sites the highest Twitter percentage was 2.9% Among the sites surveyed the figures ranged from 30-60%. MORE
Social media and digital marketing are going to grow even stronger in 2014. And to make things even harder, social media and online marketing are becoming more complex and are overlapping more than ever – as you will see below. Email List and Email Marketing. MORE
Image credit: The CMO Survey. Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. The CMO Survey ). The CMO Survey ). MORE
Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. MORE
” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. ” — Marketing Insider Group (Arsenal). Showcase reviews: Express Writers, Marketing Insider Group (Arsenal), Marketing Insider Group (Startup). MORE
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. The CMO Survey ). The CMO Survey ). MORE
Is it time to Survey your audience? In this post, I share 19 Ways to Survey Your Audience … so you can Crush it with Content that catches attention and converts! You forgot to survey your audience. So here are 21 Ways to Survey Your Audience. MORE
Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. Marketing Performance Management. MORE
Budgets are growing fast for these innovative tactics, and marketers are beginning to see strong returns. We also encourage you to participate in our online survey by clicking here: Brand Video & Communications Survey. MORE
Compiled by Software Advice CRM Analyst Ashley Verrill, the survey results show all the most popular marketing channels, as well as a breakdown of that information such as the channels that bring in the highest quality leads, the highest quantity leads, and the costs involved with these channels. MORE
“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. MORE
Convince & Convert
FEBRUARY 12, 2015
Image via BigStockPhoto.com Marketing is no longer about talking at the customers. One way to find out your customers’ opinions is by sending out a survey. The following are some tips to keep in mind, as well as some websites that will help you effectively survey your audience.
Mindjumpers
SEPTEMBER 17, 2012
In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. Over 80% of marketers allocate a team of 1-3 for social marketing initiatives.
Mindjumpers
JANUARY 11, 2012
Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. According to the survey, it is quite obvious that all social platforms will grow in 2012.
Webbiquity SMM
FEBRUARY 2, 2016
Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. 5 General Digital Marketing Stats.
Myrland Marketing
APRIL 18, 2013
Those of us who care about all forms of marketing, networking and communication for lawyers anticipate surveys that study the use of Social Media, as well as all marketing tools, when it comes to lawyers’ clients. This is the third survey released by this partnership.
Engaging Brand
MAY 25, 2014
Mobile surveys is something that intrigues me - so I asked Mark Penson to share his insights into mobile surveys (watch out tomorrow for our interview on The Engaging Brand podcast ). Forget Email Surveys: Use Mobile Surveys for Immediate Customer Insights. Paper surveys have probably been around since papyrus. As PCs became more popular, so did online surveys. Email surveys aren’t keeping up with the times. Marketing
Writtent Blog
SEPTEMBER 6, 2016
Want to learn what 73% of inbound marketers say their #1 metric is? Or do you want to find out if you fall into the same categories as a typical inbound marketer? So, we decided to find 100 inbound marketers and ask them the same 5 simple questions.
The Realtime Report
MARCH 24, 2014
Three-quarters of marketers are using realtime marketing, and 41% have included realtime marketing in their 2014 budgets, according to a new survey from realtime web personalization platform Evergage. Are marketers seeing tangible benefits from realtime marketing?
SocialFish
FEBRUARY 25, 2016
The Community Roundtable have launched their annual State of Community Management research survey. TheCR is looking for inputs from customer- and market-facing community programs as well as employee-facing community programs. START THE SURVEY HERE.
Socially Sorted
SEPTEMBER 23, 2016
Is it time to Survey your audience? In this post, I share 19 Ways to Survey Your Audience … so you can Crush it with Content that catches attention and converts! You forgot to survey your audience. So here are 21 Ways to Survey Your Audience.
Engaging Brand
MAY 26, 2014
The Engaging Brand podcast covers social marketing , business ideas and brand marketing tips. Anna Farmery talks to Mark Penson, CMO of Survey Anyplace , an expert in using mobile surveys to get real-time customer feedback. Are mobile surveys right for you? You can read more about Mark''s ideas on Using Mobile Surveys to Gain Customer Insights in this Engaging Brand post. What is the definition of modern market research?
Myrland Marketing
APRIL 18, 2013
The long-anticipated 2013 In-House Counsel Use of Social Media Survey conducted by Inside Counsel , Greentarget and Zeughauser Group was released today. In another blog post today, titled Summarized: The 2013 New Media Engagement Survey , I provided a quick overview of the survey.
Mindjumpers
APRIL 4, 2012
Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing.
Geoff Livingston
AUGUST 10, 2011
In Washington, polls and surveys drive policy decisions, particularly around campaign season. However, several online polls and surveys last week did produce highly questionable results, and in once case, was outed as a hoax tarnishing the Microsoft Explorer brand.
SocialFish
OCTOBER 16, 2014
——————– The Harvard Business Review had an article this summer that stated when it comes to marketing, “most organizations are stuck in the last century.” We wondered how associations were faring with their content marketing readiness?
Webbiquity SMM
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. The CMO Survey ). The CMO Survey ).
Engaging Brand
MAY 25, 2014
Mobile surveys is something that intrigues me - so I asked Mark Penson to share his insights into mobile surveys (watch out tomorrow for our interview on The Engaging Brand podcast ). Forget Email Surveys: Use Mobile Surveys for Immediate Customer Insights. Paper surveys have probably been around since papyrus. As PCs became more popular, so did online surveys. Email surveys aren’t keeping up with the times. Marketing
Talkwalker SM
MAY 4, 2016
Budgets are growing fast for these innovative tactics, and marketers are beginning to see strong returns. We also encourage you to participate in our online survey by clicking here: Brand Video & Communications Survey.
Buzz Marketing for Technology
MAY 27, 2015
With mid-year coming up and summertime upon us, many marketers are taking stock of the first half of the year and re-checking their Digital Marketing plans to finish out 2015 strong. You can’t have a high performing team with spotty skills especially in the area of digital marketing.
Webbiquity SMM
MAY 23, 2017
According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years.
Myrland Marketing
FEBRUARY 3, 2016
Could you please do me a BIG favor and take 60 seconds to answer a very simple, 1-question survey? The survey can be found below, but in case there is any issue with it, here is the survey link. Create your own user feedback survey Thank you so very much!
yMarketingMatters
JANUARY 19, 2012
What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. And other important marketing tactics must not be ignored either.
Webbiquity SMM
DECEMBER 2, 2014
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. What do marketers rate as the single most valuable SEO tactic? 9 General Marketing Stats.
Waxing UnLyrical
APRIL 13, 2016
This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers.
Webbiquity SMM
MAY 2, 2017
Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. Marketing Performance Management.
Puzzle Marketer
AUGUST 1, 2013
Compiled by Software Advice CRM Analyst Ashley Verrill, the survey results show all the most popular marketing channels, as well as a breakdown of that information such as the channels that bring in the highest quality leads, the highest quantity leads, and the costs involved with these channels.
Pamorama
JUNE 30, 2013
89% of marketers say that social media generates more business exposure. There are a million articles and blog posts out there that sing the praises of social media marketing — how social networks like Twitter, Facebook, and Pinterest have had a major impact on lead generation and sales.
Pamorama
FEBRUARY 16, 2015
Events are a great way to attract customers, so make the most of them with social media The art and science of managing and marketing events has evolved a lot in recent years. Feedback and ideas: Produce a short survey about the event while it is still fresh in attendees’ minds.
Adam Sherk
MARCH 2, 2010
The surveyed group included a mix of sites covering general and breaking news as well as specific topics such as lifestyle, sports or entertainment. Among the surveyed sites the highest Twitter percentage was 2.9% Among the sites surveyed the figures ranged from 30-60%.
ProBlogger
JUNE 18, 2012
And the best to do that is with a survey. How can surveys help you? This will help you create surveys, but it won’t help you get to those breakthrough insights that will turn your posts into reader magnets. To do that you need to know information like this: Demographics: A survey will tell you who’s reading your blog. Content: A survey will tell you what kinds of content your readers like. Top survey tools. WP Survey and Quiz Tool. Survey Me.
Janet Fouts
DECEMBER 30, 2014
“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them.
yMarketingMatters
JANUARY 10, 2014
Social media and digital marketing are going to grow even stronger in 2014. And to make things even harder, social media and online marketing are becoming more complex and are overlapping more than ever – as you will see below. Email List and Email Marketing.
SocialTimes Facebook
JUNE 21, 2016
Content marketing agency Fractl surveyed more than 2,000 Facebook users to uncover the motivation behind their sharing habits. Facebook Infographics Alexey Boldin Fractl friends Issues men Politics surveys womenMore than one-half of all adults in the U.S.
Mindjumpers
MARCH 28, 2012
Survey Results: The majority of survey respondents, 78%, said CEO participation in social media leads to better communication, while 71% said it leads to improved brand image and 64% said it provides more transparency. Tweet.
Webbiquity SMM
JANUARY 24, 2017
” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. ” — Marketing Insider Group (Arsenal). Showcase reviews: Express Writers, Marketing Insider Group (Arsenal), Marketing Insider Group (Startup).
Convince & Convert
FEBRUARY 26, 2016
The latest iteration of the Duke University Fuqua School of Business CMO Survey found that 40% of CMOs believe mobile marketing contributes nothing to overall performance. Among the topics this time around was mobile marketing. Why are so many CMOs disavowing mobile marketing?
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Marketing Automation. Local Online Marketing.
Pamorama
MAY 19, 2013
Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line.
Mindjumpers
NOVEMBER 14, 2012
A landscape that holds a promise of great marketing potential to brands if approached correctly. Similar Posts: What Social Consumers Want and What Social Marketers Think They Want [INFOGRAPHIC]. Report: Social Marketing Is More Than Just Likes [Report].
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