Trending Sources

Customer Loyalty in a Changing World

Spin Sucks

Customer loyalty is akin to a really solid marriage—committed, enduring, and monogamous. “Generic” brands have gotten better, customers have become more empowered in their purchase decisions, and customer loyalty has radically changed. Customer Loyalty to Variety.

How to Survey Your Audience

Convince & Convert

One way to find out your customers’ opinions is by sending out a survey. The following are some tips to keep in mind, as well as some websites that will help you effectively survey your audience. You’re going to need several surveys out there for all your different projects.

The New Kind of Customer Loyalty Your Company Needs

Convince & Convert

In order to stay competitive in the era of experience loyalty, brands must restructure their strategies and make local customer engagement a priority. Customer Experience brand loyalty customer engagement customer experience customer loyalty marketing strategy personalization

How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

A recent survey by BrandFog revealed that when executives are active on social media, consumers develop a higher level of confidence in the company’s leadership. From Brand Awareness to Brand Loyalty, One Tweet at a Time. Filling Up a Twitter Feed While Maintaining Brand Loyalty.

Social media loyalty: me like you long time (but me hard to get)

Mindjumpers

This post is not about movies but about “the loyalty&# of fans, followers and all those other labels we give to people on social media. The tough part: getting the trust and keeping the loyalty.

How to read your ideal customers’ minds (using marketing tools you already use)

Absolute PA

This an opportunity for you to continue the conversation and turn a prospect into a client, or at the very least create some hot love loyalty. Online surveys. Next, you’ll want to consider the formatting, design, and wording of your survey.

Do Your Consumers Care About Your Digital Marketing? (Really, Really Care)

Twist Image

From the news item: "Only 7% of more than 250 marketers surveyed are able to deliver real-time, data-driven engagements across both physical and digital touchpoints. brand loyalty. loyalty. This week marks the annual pilgrimage to Social Media Marketing World in San Diego. Personally, I have been attending this event for many years. I've had the pleasure or speaking, presenting, mentoring, teaching and even networking there.

Marketers weave web of loyalty

Social Media Network Marketing

These retailers are also delving further into the connection between online customer experience and customer loyalty. In general, retailers understand that a good user experience will enhance loyalty. Companies are just starting to really explore how to merge channel behavior with loyalty programs. In a recent survey by live chat software company BoldChat.

Your Employees May Be Your Best Untapped Brand Advocates

Webbiquity SMM

Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. 7% had better brand loyalty. Guest post by Liz Greene.

Brands 112

Tech Buyers: 43% Research Products After Seeing Mobile Ads

The Realtime Report

40% of respondents said they have a sense of “technology brand loyalty” to the brands they’ve positively dealt with through social media.

It pays to provide Support with Social Media

Buzz Marketing for Technology

But in a recent survey by Forrester customers in every major industry preferred good customer service to price. Tags: Customer Support Interactive Marketing Loyalty ROI Social Media Social Networking

Reach Millennials Through Rewards

Small Business Mavericks

If you want to reach the younger generation, called Millennials, which is made up of young people between the ages of 18 and 29, then the best way to build loyalty for your brand is to give them a reward. So says a new survey. I find two things really interesting about this survey, both pointed out by Marketing Pilgrim. First, in all but one survey category, there’s not a big gap between Millennials and non-Millennials.

How to Eliminate Obstacles to Engagement and Retention: Call to Action

SocialFish

According to a survey of 75,000 people, coupled with selected interviews, conducted by the Corporate Executive Board, “delighting customers doesn’t build loyalty.”

Don't Kill Them With Kindness

Twist Image

I was told by sales rep that I would be receiving a post sale survey by email, and that it's very important that I fill it out. Sure enough, the follow-up survey came in. Then, a call from the sales rep asking when I might have the time to complete the survey, and how important it was to them. Eventually, I got through this survey. Surveys and follow-ups should be in place to better understand how to serve the consumer. brand loyalty. loyalty.

When to Thank Your Social Media Fans

Techipedia: Tamar Weinberg

Continued use of this online-offline connection with fans often results in exponential growth in engagement and loyalty. On the other hand, fans are under no obligation to take your survey. Tweet your gratitude and give them a sliver of insight from the survey results.

CEOs-Roll Up Your Social Media Sleeves

Janet Fouts

Brandfog , a marketing consultancy, published a survey of employees that found engaged CEOs both add value to a brand’s visibility and galvanize the work force: The survey found that social engaged CEOs are either very effective or somewhat effective at: Raising a brand’s profile (87.5%).

Five Tips for Mapping Your Content Journey to Fit Gen Z

Spin Sucks

Narrative-based marketing, if done authentically, can be a powerful tool for driving loyalty, engagement, and long-term retention. There are a number of benefits gained by creating video content that flows seamlessly, such as inspiring action, establishing loyalty, and offering information.

Tips 97

Why Inbound Marketing Is So Important For Your Business

yMarketingMatters

Customer Loyalty. Ways to Delight Customers: Surveys – The best way to figure out what your users want is by asking them. Use feedback and surveys to ensure you’re providing customers with what they’re looking for.

9 New Social Media Statistics and What They Really Mean

Convince & Convert

It’s a survey of 2,800 marketers from around the world, asking about their attitudes and plans for social media usage. Evidently – at least according to this survey – blogging is far from over.

5 Under-the-Radar Social Media Studies to Make You A Smarter Marketer

Buffer Social

Surveying 1,520 U.S. Through a survey of 4,654 U.S. Social media is proven to increase consumer loyalty. Social media engagement improves brand perception, loyalty, and word of mouth recommendations.

Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

Messages can deliver text alerts, subscriptions, broadcast advertising, competitions, campaigns for customer loyalty, customer profiling, cross-selling and reminders, the list goes on. This is a guest post from James Bentham. SMS, really?

SMS 129

7 Facebook Marketing Case Studies

Pamorama

Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers. 20% of Tough Mudder participants say they were influenced to sign up through Facebook Ads, according to a survey conducted by the brand.

Four Facebook Deal types and what they mean for your nonprofit

SocialFish

A survey conducted in February of 2010 by MerchantCircle found that roughly 32% of small businesses are using Facebook Places to market their businesses. Loyalty Deal – This rewards customers for checking in a certain number of times within a limited timeframe.

Types 60

3 Tips for Taking Your Small Publishing Business to the Next Level

Idaconcpts

Focus on Customer Loyalty. Of course, attracting new business is always important, but focusing on current customer loyalty is one of the best ways to grow your business at a safe, manageable rate.

Customer Experience in the Age of the Aggregator

Simply Measured

According to the American Express Survey (2011) , 3 in 5 Americans would switch to a new brand or company in pursuit of a better service experience. Loyalty for Your Brand Is Loyalty to Your Content.

55% of Visitors Read Your Articles For 15 Seconds or Less: Why We Should Focus on Attention Not Clicks

Buffer Social

Run an NPS survey. A Net Promoter Score (NPS) is commonly used to measure loyalty between a brand and a consumer. How to run an NPS Survey. There are plenty of great tools out there to help you run an NPS Survey on your blog and I’d love to share a few below: Promotor.io.

How to Gather Fan Feedback on Social Media

Convince & Convert

highlight to tweet) Here’s how your business can gather that feedback using social media, and how you can use it to boost productivity, customer loyalty, and even sales. Create Feedback Forms and Surveys. Image via BigStockPhoto.com.

How to Get Started with Instagram Marketing

Pamorama

Use it to: Enable your audience to send customer service questions and product inquiries and receive a visual response from you Send customers “thank you” pictures when they make purchases Send coupons, press releases, surveys, etc.

13 Business Goals You Can Achieve Through Email Marketing

Convince & Convert

Tools such as 123ContactForm and SurveyMonkey allow you to build detailed surveys from scratch and embed them inside emails in an instant. Amazon uses its own built-in survey tool in the example above. A more generally targeted extension of reviews within emails are surveys and polls.

How to Choose the Best Mobile Strategy for Your Business

Convince & Convert

We keep a sharp eye on the App Store and Google Play, but we also spend a lot of time in the field talking to customers, sending out surveys, and doing in-person interviews to find out what they think and how they feel. Punch-Card Loyalty.

Affiliate Marketing is Far From Dead

Spin Sucks

F or instance, we surveyed hundreds of advertisers for our affiliate benchmarks report. Introduce content verticals and loyalty sites. By Chris Kramer. Affiliate marketing gets a pretty bad rap.

Top 5 Reasons Your Social Media Marketing Campaign is Failing (and How to Fix Them)

SocialFish

Surveys show that 84% of consumers said they were more likely to visit a retailer who offers a loyalty program – get creative and focus on building loyalty. This last 2-3 years saw businesses flocking to social media in droves.

Create the Right Goals for Your Website

SocialFish

Help them do that easily and you’ll gain their trust and loyalty. Do a top tasks analysis – It sounds like a survey, but this is a proven technique that asks your members to rank a list of possible website tasks for the 5 most important to them.

ROI 77

The Psychology of Change: How We React When Our Favorite Social Networks Shift

Buffer Social

Therefore, Facebook would fail without their continued use and customer loyalty.” Instagram changed its logo on Wednesday, and as with almost any significant change to a popular social network, the internet was split. Some loved it. Others disliked it. And the memes started flowing.

How Social Sharing Fits Into the Customer Journey

Simply Measured

– How social media sharing can be put to use to help move customers through the awareness, consideration, purchase, loyalty, and advocacy stages. Our recent webinar with Pixlee was a smashing success!

ROI 17

Measuring CSR: #measurePR with John Friedman

Waxing UnLyrical

On the different kinds of assets a company has: A3: Tangible assets less than half company value, rest= goodwill, intellectual capital, customer loyalty, consumer support, etc. I know. It’s been way too long since you’ve had a dose of #measurePR, be it the chat or a recap.

CSR 78

How Does Digital Marketing Differ From B2B to B2C?

agora pulse

According to a survey by content marketing company Conductor , they found that, “Though B2B content marketers use a variety of content types from presentations to webinars to whitepapers to e-books… both B2B and B2C marketers use videos and blogs the most.

B2B 28

QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

This connection equips small CPGs to collect data with a web form, share a video about their commitment to quality, provide recipes, register a loyalty code, or even survey their customers. This is a guest post by Julian Rockwoord, a product manager at Signal.

[Cool Social Tools] Mattr Segments Your Social Audience To Identify Influencers

SocialFish

Save Time & Money on Insights: Uncover deep psychographic insights and qualitative social data in an instant for less cost than traditional market research and surveys. Improve Customer Loyalty, Experience & Retention: Follow influential content to quickly identify negative sentiment.

Tools 47

Social Fakers: What Do Numbers Mean these Days?

Spin Sucks

This article from Whats Your Tech notes, “In a new report, study and survey from U.S.-based Today’s guest post is by Hessie Jones. All hail Facebook. ONE BILLION USERS! Quite a feat…or is it really?