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Why Building a Trusted Community Outshines Reliance on Intent Signals in B2B Marketing

Oktopost

The power of building a trusted community around your brand may be more effective. In this blog, I want to debate whether fostering a community-centric approach is more valuable than chasing intent but also essential for long-term success in B2B marketing. Building Trust and Credibility: Trust is the foundation of any strong community.

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Survey Results: How has Social Media Behavior Changed with COVID-19

Ignite Social Media

Social Media During Covid-19 Survey Results. Our team surveyed over 600 consumers at the beginning of April to gauge their opinions on social media marketing tactics and how their social media behavior has changed. Only 20% express disapproval, which is right in line with the 21% of respondents who felt the same in our survey.

Survey 202
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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Or are we? Let’s hit it.

Survey 185
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Which LinkedIn Ad Option Generates the Best Response? [Survey]

Social Media Today

We recently asked our community for their insight. Which LinkedIn ad will produce the best results for your brand?

Survey 177
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Surveys: Essential to the PR Pro’s Toolbox

Waxing UnLyrical

The problem with surveying is that it, allegedly, takes too long. But I would argue that if you are clear about what your organization’s goals and objectives are, then you know exactly what you are looking for, and developing a survey with appropriate questions shouldn’t take as long as you might think.

Survey 231
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The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)

Mindjumpers

The findings are based on a survey, conducted among 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Interesting is that for next year, 66% of survey respondents are planning to invest in increasing presence across all social media platforms. Monitoring. Challenges.

Survey 225
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The Decision Journey: New Insights from Reddit Research

Convince & Convert

We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over. Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior. Footnotes: Reddit Custom Survey, U.S.,

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