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Survey Results: How has Social Media Behavior Changed with COVID-19

Ignite Social Media

Social Media During Covid-19 Survey Results. Our team surveyed over 600 consumers at the beginning of April to gauge their opinions on social media marketing tactics and how their social media behavior has changed.

Survey 161
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Which LinkedIn Ad Option Generates the Best Response? [Survey]

Social Media Today

We recently asked our community for their insight Which LinkedIn ad will produce the best results for your brand?

Survey 159
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How to Survey Your Audience

Convince & Convert

One way to find out your customers’ opinions is by sending out a survey. The following are some tips to keep in mind, as well as some websites that will help you effectively survey your audience. Decide Upon a Goal A single, all-encompassing survey for every one of your marketing campaigns isn’t going to cut it. You’re going to need several surveys out there for all your different projects. When generating your surveys, specificity is key (highlight to tweet).

Survey 111
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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. The full 2018 JOTW Communications Survey can be viewed in its entirety here.

Survey 150
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10 Inspiring Examples of Amazing Brand Communities

Social Media Strategies Summit

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. So how has the company managed to build an engaged brand community ?

Examples 190
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Surveys: Essential to the PR Pro’s Toolbox

Waxing UnLyrical

My response was something only a current public relations graduate student, fresh out of taking her comprehensive written and oral examinations, and appropriately trained in methods by her “We mean business when we say research&# university would respond: The response led to a comment by Justin, who shared that the practice of conducting surveys is not one that PR professionals employ as frequently as they should. The problem with surveying is that it, allegedly, takes too long.

Survey 181
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The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)

Mindjumpers

The findings are based on a survey, conducted among 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Interesting is that for next year, 66% of survey respondents are planning to invest in increasing presence across all social media platforms. Another interesting fact is that over 65% of respondents indicate that in addition to social platforms such as Facebook and Twitter, they are using community plat­forms.

Survey 183
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4 Emerging Social Media Communities

Ignite Social Media

Today, let’s examine four recently emerging social media communities. In a recent survey conducted by Facebook IQ it was found that “parents…aren’t just posting cute kid photos…[they] were more likely than non-parents…to say they use both Facebook and Instagram to stay in touch with their favorite businesses.” The post 4 Emerging Social Media Communities appeared first on Ignite Social Media - The original social media agency.

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Survey: 60% of Physicians Believe Social Media “Improves the Care They Deliver”

The Realtime Report

A recent study by the Journal of Medical Research discovered that a whopping 85% of oncologists and primary care physicians use social media (at least once a week or once a day) to read or explore health information, and the majority of those surveyed (60%) said that social media “improves the care they deliver.” ” The survey asked physicians how social media can be used for professional development and lifelong learning.

Survey 151
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Setting Facebook Community Expectations

Firebelly

Setting expectations is the corner stone of any successful Facebook community. According to a report by Jeremiah Owyang of Altimeter Group , only 8 out of 30 brands surveyed had expectations set. Have you set expectations in your community? It’s interesting that so few companies aren’t taking the time or don’t even know that expectations would not only protect the brand, but maximize the fan’s overall experience.

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How to Build and Maintain an Engaged Facebook Community Group

Social Media Strategies Summit

Another way to reach and engage audiences on Facebook is through Community Groups. What Is a Facebook Community Group (& Why Should You Care)? Facebook’s algorithm works to show users only the most relevant content on their news feed, and an active community will help boost that.

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What The SEO Success Factors Survey Is Not

Small Business Mavericks

They do this by asking internet marketers & others in the industry to take the SEO Success Factors Survey. That means they need to update it regularly, and to get feedback from the community so the update reflects real life. What The Survey Is Not. Why Surveys Like This One Are Important. When we pool our insights with things like these surveys, we are helping each other by broadening our perspective.

Survey 88
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19 Easy Ways to Survey Your Audience and Crush it with Content

Socially Sorted

Is it time to Survey your audience? In this post, I share 19 Ways to Survey Your Audience … so you can Crush it with Content that catches attention and converts! You forgot to survey your audience. So here are 21 Ways to Survey Your Audience. Survey Your Audience with a List. If you have a list of subscribers, then you are off and racing. Survey Your Audience via Social Media. Survey Your Audience without a Social Media Following (or a List).

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How to Build a Meaningful (and Massive) Community, From Someone Who’s Done it Twice

Buffer Social

You probably already know the value of building a community behind your brand: more powerful word of mouth, stronger customer retention, better organic growth. If the cheapest customer is always your existing one, the easiest community to build is the one you already have.

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Turn Your Facebook Page Into A Community

Small Business Mavericks

Post surveys. Engage your fan base with occasional surveys. With just a little bit of effort, you can turn your Facebook page into a thriving social media community. Small Business Internet Marketing community facebook Facebook pages Social Media When it comes to marketing through Facebook, businesses have the ability to set up a brand page and use it as an outpost to draw attention to their brands.

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Survey Says: Lawyers, Your Social and Digital Content Needs To Improve 

Myrland Marketing

Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Marketing Content Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of in-house legal departments when it comes to their consumption of social, digital, and content marketing. I like and respect this survey and always reference it when asked to present on these topics. Who Answered This Survey?

Survey 48
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7 Strategies for Growing Community on Your Blog

ProBlogger

The post 7 Strategies for Growing Community on Your Blog appeared first on ProBlogger. Recently on ProBlogger we’ve been looking at the topic of building community on a blog. Today I want to dig deeper into some specific things to DO to build community on your blog.

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Entrepreneurs: How I Launched a Membership Community

Jon Loomer

In particular, I struggle with launching a product for my entrepreneur community because it’s brand new for me. Well, I finally launched a product for my entrepreneur community early this morning. Do I have enough interest to launch a community for entrepreneurs? It was a step backward hearing that he’d have no interest in a general community for entrepreneurs. Like Emeric was saying, an entrepreneur building an app may find minimal value in my community.

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Reinventing Healthcare Research With Social Intelligence: A Conversation with Michael Durwin From ICON

Digimind

The event was hosted by Michael Durwin , Director of Social Intelligence & Communities. Intelligence survey Social Listening Pharmaceutical Industry Digital Health Social Intelligence Marketing Strategies

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Big Research Smarts for Small Budgets

Waxing UnLyrical

Geological Survey uses Twitter data to track earthquakes: “For example, the U.S. Geological Survey, when using Twitter data to track earthquakes, utilizes only four variables: They look for mentions of ‘earthquake’ Tweets of seven words or longer are excluded (people in an earthquake zone tend to keep their messages short). Measurement & Metrics Strategy Andrew Hutchinson measurement on small budget research social media today social pr US Geological Survey

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Online Communities: What Consumers Want, What Brands Don’t Deliver

Firebelly

The fun facts, random questions, and product advertisements all keep the consumers coming back to the brand and builds the community, but if and only if you sprinkle in some of what they actually want. According to a survey by IBM , consumers consistently rank discounts and purchases at the top of the list as the reasons they connect with brands through social media. The over 300 business leaders surveyed, however, pushed those two to nearly the bottom of the list.

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How OWN Creates Community and Multi-Platform Success With Social Video

Social Media Strategies Summit

Specifically, would women of color be interested in a dedicated social community? To solve for this need, OWN recently launched The Know: An OWN Community. The Know: An OWN Community. In addition to asking how they felt about the content currently available, the survey also collected qualitative data by asking what stories they aren’t seeing. Sourcing content ideas directly from content consumers directly reflect the values of the community they’re building.

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Get Your Social Media Budget Approved with These 22 Tips, White Paper and Podcast

Pam Moore

Consider doing a survey to help you better understand the skill and needs of your executives, stakeholders, team members and employees. How to Tap into the Power of the OPC – Other People’s Content & Community. Do you struggle with having what you think may be the best social media marketing plan on the entire planet yet have no budget to implement? An idea is only an idea if you don’t have the funding, energy or ability to ever execute it.

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7 Strategies for Growing Community on Your Blog

ProBlogger

The post 7 Strategies for Growing Community on Your Blog appeared first on ProBlogger. Recently on ProBlogger we’ve been looking at the topic of building community on a blog. Today I want to dig deeper into some specific things to DO to build community on your blog.

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How to use Surveys to Generate some buzz on Social Media

Lucy Hall

Have you ever used a survey to create some buzz on social media? What's the best way to create and host a survey? What survey tool can I use? I personally like to use Survey Monkey or Typeform because the answers are collated in a really easy to read format. How to I get survey responses? The next step is to start marketing your survey to your existing community and beyond. Also if you have an existing email list, you can send the survey there too.

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Community Manager Appreciation Day: 5 Must-Reads

Firebelly

Today is the 3rd annual Community Manager Appreciation Day ! A Worldwide Salute to Community Managers. By Jeremiah Owyang It’s the third annual Community Manager Appreciation Day (every fourth Monday of Jan) and I’d like to salute the folks working on the front lines at companies big and small leading the charge. 9 Ways To Celebrate Community Manager Appreciation Day. The 2012 Community Manager Report [INFOGRAPHIC]. Community Manager Appreciation Day 2012.

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7 Steps to Creating More Effective Reader Surveys

ProBlogger

The benefits of polling your readers and conducting good customer surveys have already been well-established in the blogging world. . Not only does this technique enable you to make better informed marketing decisions, gathering information via reader survey can help you to identify your visitors’ pain points and determine what they’ll spend their money on— before you invest the time in writing posts or paid products! Expand your response base with paid survey partners.

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Getting to the bottom of community management

Jeff Esposito

This post originally ran on the Community Roundtable. . If you read business publications, blogs or websites to any extent, you have probably heard about community management. Next to social media management, community management might be the hottest buzzword or buzzcareerpath (I think we just made up a new buzzword). But do most of these publications or hiring managers screaming that they need a community manager really know what it is?

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Waxing and Waning, Lyrical and UnLyrical

Waxing UnLyrical

I didn’t want to do anything as formal as a survey, but I would really appreciate it if you would leave your responses in the comments section, so that we can make sure WUL continues to be a forum that challenges you intellectually, stimulates you emotionally, and makes you comfortable enough to kick off your shoes and stay a while. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Survey 168
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Five takeaways from 2013 State of Community Management Report

Jeff Esposito

When I started my career in social media and community management, I was a bit intimidated and nervous. One of my former bosses suggested that I check out the Community Roundtable – that was 2008 – and I was happy to check out the information that Jim Storer and Rachel Happe were producing. Little did I know that less than two years later I would sign up for the Community Roundtable and now consider both of them good friends.

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How to read your ideal customers’ minds (using marketing tools you already use)

Absolute PA

If you’re worried that you don’t have enough engagement on your Facebook Page, get curious about your community. Online surveys. Creating a successful survey requires some planning and thought, that doesn’t mean is has to be a complicated, drawn out process. Next, you’ll want to consider the formatting, design, and wording of your survey. Studies show that longer your survey, the less likely people will complete it so make each question count.

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Study: The Global Social Media Check-Up 2012

Mindjumpers

Tweet Burson-Marsteller has conducted a survey examining the social media activity of the world’s 100 biggest companies – the Fortune Global 100 companies. Facebook placed third in the survey. Other interesting Facebook findings: The average corporate Facebook page’s community has increased by 275% since 2010. See all the survey findings here: Burson-Marsteller Global Social Media Check-Up 2012 from Burson-Marsteller.

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How to Meet Your Consumers’ Social Media Expectations

Mindjumpers

The main difference between social media consumers previously versus today is in the nature of their expectations towards brands’ interaction and participation in communities on social networks. Nurturing a community. According to the report, 50% of today’s consumers have a strong preference for “Branded Customer Communities”, e.g. Facebook pages with a huge emphasis on user interaction and a decreased focus on direct product engagement. .

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7 Strategies for Growing Community on Your Blog

ProBlogger

This week on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog. Today I want to dig deeper into some specific things to DO to build community on your blog. In doing this readers see where they fit in to the diverse membership of your community and you remind them that they participated.

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Fetching Friday – Resources Mashup & New Search Engine Community

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the resources mashup and a new search engine news community on kikolani.com. Interesting survey results. Created by Chris Burns and Gerald Weber , this new and quickly growing community is like the Digg (but better) for stories on SEO, PPC, SEM, Social Media, Link Building, Analytics, and much more.

Resources 101
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How Social Media Monitoring Can Help Customer Service

Ignite Social Media

In one survey, 90% of people had used social to communicate with a brand. Community Management Customer Experience Social Listening Social Media Marketing Social Media Monitoring Community Managemenr Customer Service social customer service Social listening social media social media customer service Social Media Listening Social media Monitoring social monitoring

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Referral marketing: What it is and how to use it successfully

Sprout Social

Reviews According to a recent customer survey, 49% of consumers trust online reviews as much as they trust personal recommendations. Beginner Community Management Customer Experience Awareness StageThink about your favorite store or business. How did you find it? Through Google search?

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Actionable Listening Promotes Real-Time Engagement

Mindjumpers

Social listening can produce immediate data from a much larger sample that surpasses the performance of other, more traditional surveys. Brands Community Management Social Media Tips brand management Community Management tips social listening social media monitoring social media tips Most of us know by now that a social media presence is all about creating a dialogue through relevant content that will engage your target audience.

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From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

From shared databases to communities of practice: A taxonomy of collaboratories. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. The types are: Distributed Research Centers, Shared Instruments, Community Data Systems, Open Community Contribution Systems, Virtual Communities of Practice, Virtual Learning Communities, and Community Infrastructure Projects. Community Data Systems. Virtual Community of Practice.

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Email or RSS: Which Do You Prefer

Justin Levy

In a recent survey of their customers HubSpot found that their customers preferred to subscribe to blogs via email subscription nearly 12 times more than their preference for RSS. If you follow interesting peeps or use columns/lists, then your community organically curates great information/blogs for you.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Note that the survey population was 12 and up, including a representative portion of seniors). I wonder if this has to do with the correlation between the black community and musicians. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Jay – Brilliant, digestible recap.

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Facebook Updates News Feed

Mindjumpers

In order to develop the new algorithm, it meant first defining what “high quality content” is for its users and Facebook has therefore surveyed thousands of users about their preferences in content. With the results from the survey, Facebook has built a system to detect content defined as high quality. Community Management Content Marketing Facebook Marketing & Communication algorithm content EdgeRank Engagement news news feed news feed optimization news feed ranking

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PRSA Members Shed Light on Future of Public Relations

Social Media Strategery

Development , Social Media Download the Survey Report As the line between communication sender and receiver continue to blur, and the concepts of news cycles and gatekeepers become outdated lexicons of an industry that is undergoing a major transformation, public relations professionals find themselves at a cross-roads. The major findings are available in the full survey report and you can download that here. Home About Me Speaking Legal-ese My Team Gov 2.0

Gov 2.0 78