Sprout Social

JANUARY 15, 2025

Before January 19, communicate which other channels you will post on, introduce new accounts (if you have any) and reassure your community they will still have a relationship with your brand on social. Review your active TikTok influencer contracts Give influencers and creators permission to use their content on other channels.

Brands 127

Brands Influencer YouTube Hosting 127

Sprout Social

MARCH 27, 2025

Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. When comparing creator-led content to traditional brand content, 92% of marketers say sponsored content outperforms organic content posted on their own accounts, per the same Pulse Survey.

Influencer 98

Influencer Collaboration Affiliate marketing Survey 98

Freelance Social Media

MAY 26, 2009

According to the Nonprofit Social Network Survey conducted in March 2009 by NTEN, Common Knowledge, and ThePort, social networking has become an increasingly important part of nonprofits’ online strategy. Additionally, more than half (55%) of survey respondents intend to increase social networking staffing over the next twelve months.

Social Networking 225

Social Networking Organization Foursquare Survey 225

Waxing UnLyrical

JUNE 28, 2013

On the different kinds of assets a company has: A3: Tangible assets less than half company value, rest= goodwill, intellectual capital, customer loyalty, consumer support, etc. On how Sodexo specifically measures its Corporate Citizenship efforts: A3: #Sodexo uses 3 year survey of stakeholders. And of course we should!

CSR 265

CSR Survey Consultant Loyalty 265

Sprout Social

OCTOBER 23, 2019

Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. What is brand loyalty and why is it important? When people strongly favor a particular brand over all the others, that’s brand loyalty.

Loyalty 96

Loyalty Brands How To Discount 96

Sprout Social

MAY 3, 2023

Active social media communities build hype around a brand, providing organic amplification for launches and promotional activities, alike. That being said, community management in social media and owned community management are two entirely different beasts. What is social media community management?

Communities 137

Communities Social Media Authentication Loyalty 137

Social Media Strategies Summit

NOVEMBER 18, 2020

In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. According to a Buffer survey, 85% of marketers aspire to build brand awareness through social media. Image via Buffer.

ROI 246

ROI Social Media UGC Discount 246

Convince & Convert

MARCH 5, 2024

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over.

Reddit 142

Reddit Research Loyalty Survey 142

Sprout Social

FEBRUARY 11, 2025

The affirmation they need that their strategy actually succeeded at building loyalty and evangelizing their mission. Nicholas Charlier, Head of Global Community and Education at Vivobarefoot, explains: We’re a footwear company, but we’re really trying to drive awareness, engagement and connection with natural health.

Brands 87

Brands Sentiment UGC How To 87

Bill Hartzer

FEBRUARY 18, 2010

Companies that use Facebook and Facebook fan pages to market their company to potential clients can increase sales, word-of-mouth marketing and client loyalty significantly among a subset of their clients, according to new research from Rice University’s Jones Graduate School of Business. When you browse the web.

Study 155

Study Facebook Health Care Digg 155

Techipedia: Tamar Weinberg

MARCH 27, 2012

Continued use of this online-offline connection with fans often results in exponential growth in engagement and loyalty. On the other hand, fans are under no obligation to take your survey. Tweet your gratitude and give them a sliver of insight from the survey results. Does caffeine fuel your business or community?

Social Media 186

Social Media Real Estate Survey Eventful 186

Social Media Strategies Summit

APRIL 25, 2023

Source: Trustshoring.com Encourage Brand Loyalty When it comes to nurturing leads and driving conversions, brand loyalty is the MVP of the game. So, how do you transform your company blog into a loyalty-generating powerhouse? This project management tool has mastered encouraging brand loyalty through blogging.

Conversation 227

Conversation Company Loyalty Case Study 227

Idaconcpts

DECEMBER 15, 2010

It should provide useful information in a way that encourages readers to build loyalty for your business. Surveys and polls. The use of surveys is a great way to get that information. You can highlight certain products to create a demand for them among your customers. The blog should extend the purpose of the website.

Press Release 151

Press Release Strategy Forums Marketing 151

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. It’s about engaging with customers on a personal level, building trust, and cultivating a sense of community to nurture long-term loyalty — not just driving immediate sales.

Templates 114

Templates Template Social Media Strategy 114

Hootsuite

DECEMBER 9, 2020

In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. And transactions alone don’t create memorable brands , boost loyalty, or drive long-term growth.

Questions 145

Questions Social Media Strategy Survey 145

Techipedia: Tamar Weinberg

DECEMBER 20, 2011

Messages can deliver text alerts, subscriptions, broadcast advertising, competitions, campaigns for customer loyalty, customer profiling, cross-selling and reminders, the list goes on. For example, ask new customers to register online in return for alerts, complete surveys or enter competitions which require certain contact details.

SMS 187

SMS Strategy Marketing Discount 187

Convince & Convert

FEBRUARY 12, 2015

One way to find out your customers’ opinions is by sending out a survey. The following are some tips to keep in mind, as well as some websites that will help you effectively survey your audience. Decide Upon a Goal A single, all-encompassing survey for every one of your marketing campaigns isn’t going to cut it.

Survey 60

Survey How To Newsletter Discount 60

Hootsuite

MAY 10, 2021

Direct consumer feedback through polls and surveys is one way to source—save for naming contests, which have given us a boat called Boaty McBoatface and a humpback whale dubbed Mister Splashy Pants. Athleta community! Build brand communities. While brand communities have existed long before social media.

Examples 145

Examples Company Social Media Apparel 145

Socialmedia.biz

JULY 8, 2020

Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. Perhaps you’ve had customers fill out in-person or online surveys that provide information on their shopping preferences, or maybe you have access to a database of your shoppers’ zip codes, which can prove helpful when it comes to targeted ads.

Social Media 179

Social Media Tips Hashtag UGC 179

Sprout Social

FEBRUARY 21, 2024

What is a Net Promoter Score Net Promoter Score measures customer loyalty by gauging whether or not a customer would refer your business to a friend or colleague. Once you’ve fine-tuned your NPS survey process, you can then establish a structured approach to following up with detractors.

Survey 131

Survey Loyalty Data Aggregator 131

Janet Fouts

FEBRUARY 27, 2013

That didn’t happen overnight, it happened because he’s actively worked to cultivate a community long before he needed to rally that community to his cause. Increasing brand loyalty (83.9%). Communicating a company’s mission and values (82.5%). He gave something before he asked for something back.

Social Media 142

Social Media Survey Loyalty Apple 142

Sprout Social

OCTOBER 30, 2023

These enhanced relationships lead to increased customer lifetime value (CLV), engagement, loyalty and return on investment (ROI). Some common customer relationship marketing activations include loyalty programs, community events, omnichannel customer care , customer feedback surveys and social media audience engagement.

Social Media 143

Social Media Marketing Loyalty Collaboration 143

Sprout Social

MARCH 17, 2025

The good news is, we surveyed over 1,000 Australian social media users and 200+ social media professionals to find the freshest insights on current trends and whats on deck for the future in 2025. Hit childrens TV show Bluey uses social listening to understand what their community wants. Battling burnout isnt easy, but its possible.

Trends 81

Trends Social Media Authentication Skills 81

Sprout Social

JANUARY 29, 2024

According to a Sprout Social Q4 2023 Pulse Survey, short-form videos are what people want to see most on social, so it’s no surprise that platforms like TikTok and Instagram have seen such fast and steady growth. Our Pulse Survey data also reveals 42% of people expect to use more social networks in 2024.

Social Media 137

Social Media Strategy Exercises Retail 137

Ari Herzog

DECEMBER 22, 2011

A recent survey indicates a mere 24% of Facebook likes come from genuine customers who like the brand. “Since not all Facebook fans are loyal customers, this gives marketers an opportunity to leverage the social network to encourage purchases and loyalty among their fans,” the eMarketer article explains.

Facebook 114

Facebook Loyalty Survey Social Networking 114

Convince & Convert

APRIL 9, 2013

A recent survey found that 42% of customers who reach out to brands via social media expect a response in less than 60 minutes. Becoming a “talkable” brand begins by gaining customer loyalty through the four pillars of open business: Trust, Transparency, Authenticity, and Intent. Image via BigStockPhoto.com. Transparency. Authenticity.

Authentication 142

Authentication Loyalty Buy Study 142

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. The who: Influencer identification Our Pulse Survey data shows finding the right influencers is the top influencer marketing challenge.

ROI 142

ROI Influencer Marketing Survey 142

Sprout Social

APRIL 15, 2020

In Sprout’s 2019 #BrandsGetReal survey , we found that 91% of people believe in social’s power to connect people. In the wake of COVID-19, that might mean creating Zoom hangouts for your customers or posing community questions to get people talking. Messages about helping others grew by 1,174% in March, culminating in 19.5

Strategy 145

Strategy Metrics Hubspot Retail 145

Sprout Social

JANUARY 26, 2021

Plus, there’s a positive perception of brands on Instagram: According to a Facebook survey , people say they recognize brands on Instagram as popular (78%), relevant (74%) and committed to building community (72%). Building community and supporting customers is imperative for attracting and retaining customers through social media.

Templates 144

Templates Template Instagram How To 144

Social Media Strategies Summit

APRIL 11, 2024

84% of consumers say online communities directly impact how they feel about a business and whether they buy from and remain loyal to said organization. After all, the format was rated as the most effective type of content by 45% of marketers in Semrush’s latest State of Content Marketing Survey. Source: linkedin.com 3.

Social Media 264

Social Media Tips Marketing UGC 264

Social Media Strategies Summit

NOVEMBER 30, 2020

According to the 2019 Influencer Marketing Global Survey by Rakuten Marketing , 99% of consumers discover new products because of their influencers. It remains one of the best places to market your brand online, reach a broader target audience, gain a loyal following, and build a growing community of engaged fans around your brand.

Products 232

Products Instagram Brands How To 232

Sprout Social

FEBRUARY 22, 2023

Response rates have serious impacts on customer satisfaction, loyalty and retention. Trends aside, brands that retire or divest from their social media presence are also at risk of irrelevance and being abandoned by their communities. In fact, your brand community probably already exists on social media—you just need to find it.

Social Media 143

Social Media Trends Loyalty Data 143

Pam Moore

DECEMBER 7, 2017

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provide a medium for brands and marketers to communicate in unique and personal ways with other human beings. Social Post.

Templates 167

Templates Template Trends Content 167

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 144

Examples Influencer Campaign Marketing 144

Twist Image

NOVEMBER 12, 2010

Leveraging Social Media, some brands are getting a semblance of engagement, but community (real community) is not happening all that often. If I Blog, then you comment and I respond, that's not community. of US undergraduates surveyed had an internet-capable handheld device. brand loyalty. online community.

Bazaarvoice 108

Bazaarvoice iPad Marketing Loyalty 108

Sprout Social

FEBRUARY 15, 2024

Here’s a peek at some of the many ways audience engagement can benefit your brand: Increase brand loyalty When your audience engages with your brand, especially more than once, they are more likely to stick around for the long term. Your target audience feels that your brand understands them and their needs, which leads to brand loyalty.

Engagement 138

Engagement Tips Loyalty Metrics 138

Ignite Social Media

FEBRUARY 11, 2021

Metro Survey/Statistical Area (MSA): correspond to the federal government’s Metropolitan Areas. Use to measure loyalty and community development efforts driven by social media marketing efforts. There are 210 DMAs covering the whole United States. DMAs are ranked in order of largest to smallest. Lower-Funnel: Conversions.

Social Media 179

Social Media CPC CPA Aggregator 179