Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. Influencers can help marketers reach their goals and earn more buy-in for future collaborations.

ROI 103

ROI Influencer Marketing Survey 103

Sprout Social

FEBRUARY 12, 2024

But you don’t realize the benefits of influencer marketing by simply collaborating with someone with a high follower count. They collaborate with Productivity Consultant Paul Minors, whose expertise mirrors the needs and interests of Pipedrive’s core audience. It has to be strategic. Take Pipedrive, for example.

Influencer 103

Influencer Marketing Collaboration ROI 103

Buffer Social

OCTOBER 23, 2023

Engage with your audience for community building We all know that engaging with your community on social media is one of the many keys to success. Use the Community tab to post updates, create polls, or share behind-the-scenes content. Speaking of the Community tab – it isn't just for long-form YouTube creators.

YouTube 113

YouTube Tips Collaboration Trends 113

Sprout Social

MARCH 1, 2023

According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. Everyone—from marketers to social media users—loves creators.

Products 89

Products Team Focus Group Collaboration 89

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand.

Strategy 129

Strategy Brands Hubspot Survey 129

Sherrilynne Starkie

AUGUST 27, 2018

I tend to shortlist candidates who possess a degree from a ‘good’ university, including communications, journalism, or business graduates (although I’ve seen some degrees in English and linguistics, too). The more desirable candidates will also have a PR or marketing diploma, or a certificate from a community college. They just can’t.

Industry 170

Industry Social Media Training HootSuite 170

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy.

Marketing 128

Marketing How To Sample Samples 128

Sprout Social

APRIL 3, 2024

Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities. Our Q1 Pulse Survey 2024 shows participants say they are most likely to engage on Instagram at a higher rate than participants in the US (38% UK vs. 27% US).

Fashion 94

Fashion Influencer Ensembli Instagram 94

Buffer Social

OCTOBER 27, 2022

And there’s no better time to show off your small business or the ones in your community than Small Business Saturday. They included sustainable companies like Pineapple Collaborative and OUI The Peopl e. For small businesses, a little visibility can go a long way. and the world at large.

Small Business 93

Small Business Discount Directory Collaboration 93

Later

MAY 28, 2021

You can also share a story from a member of your community through your LinkedIn captions. You can think of them as a mini-blog post, like The Female Influencer : Letting customers or members of your community do the talking is an effective way to connect with your wider audience, while also building brand trust. It’s free!

LinkedIn 100

LinkedIn Brands Marketing Airlines 100

Buffer Social

JANUARY 22, 2024

Lindsey predicts that we may even see LinkedIn play more of a direct role in facilitating creator-brand collaborations with a light version of a creator marketplace.   There's a growing preference for smaller, specialized, trusted groups in community building.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

JULY 22, 2021

Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout. We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Millennials (survey respondents ages 24-39).

Social Media 138

Social Media Survey Influencer Buy 138

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. This helps promote collaboration while reducing redundancy and duplication of effort. Are you looking to create a more efficient social media workflow? Not your usual creative self?

Template 134

Template Templates Social Media Tips 134

Buffer Social

APRIL 13, 2023

Own community management. Responding to and engaging with our community across social media platforms, primarily Twitter, Facebook, Instagram, and LinkedIn. Soft skills include communication, creativity, collaboration, and adaptability. Leading weekly or biweekly social content brainstorming sessions.

Social Media 86

Social Media Social Media Management Skills Survey 86

Hootsuite

OCTOBER 21, 2020

We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. Only about half the organizations we surveyed said they’ve expanded their social programs beyond customers to reach their broader communities. Our new research reveals it’s time to rethink this assumption.

Social Media 137

Social Media Committee Organization Survey 137

Keyhole.co

FEBRUARY 8, 2024

Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024. Prioritize influencers with engaged communities over those with inflated follower counts. The higher the ROI, the more successful your collaboration. one month).

Metrics 52

Metrics Influencer Sentiment ROI 52

Social Media Strategies Summit

JANUARY 21, 2021

According to an eMarketer survey, between 46% and 51% of US adults claimed they were using social media more since the outbreak began. This could include an appreciation of their creativity, their strong sense of community, or their brand values. 10 Re-collaborate. Source: Photo by Armin Rimoldi from Pexels.

Influencer 189

Influencer Metrics Campaign Survey 189

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Waxing UnLyrical

AUGUST 18, 2014

The Collaborative Economy is for Business to Business. Why: Once perceived as a peer-to peer movement, attitudes towards the “collaborative economy” are quickly evolving in the corporate world. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

B2B 187

B2B Collaboration Consultant Flickr 187

Socialmedia.biz

FEBRUARY 18, 2021

Unlike in-person events where connections can be organically made and where collaboration happens in lobbies and break-out rooms, a webinar doesn’t have a ‘safe space’ for people to connect with their peers and industry experts. A community of people who are connected in the same place, to share ideas, experiences and advice.

Instant Messaging 78

Instant Messaging Eventful Communities Class 78

Pixlee

APRIL 27, 2020

In fact, collaborating with your fans ahead of time is a surefire way to make them feel included and keep their attention when the event actually starts. Whether that’s a survey sent to attendees or a Twitter poll, there’s a lot of formal and informal ways to ask for tips. Keep it Collaborative. Gather feedback.

Eventful 61

Eventful Engagement Brands Crowdsourcing 61

Sprout Social

DECEMBER 6, 2023

B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. Most social platforms have their own professional communities, both formal and informal.

B2B 115

B2B Influencer Brands Marketing 115

Sprout Social

DECEMBER 22, 2022

As we surveyed the social landscape, we classified networks into two different categories–engagement and awareness. These networks, like Facebook, Twitter and LinkedIn, are primed for community-building posts. We learned a lot from taking a new approach and hopefully, you can learn from our strategic wins–and mistakes.

Strategy 105

Strategy Metrics Team Social Media 105

Sprout Social

JULY 15, 2021

No time for collaboration. Social media is a collaborative profession by nature. According to 72% of executives surveyed , social data is already the top data source used to inform business decisions, even more so than market research. Once you’ve answered these questions, ask the rest of your team.

Social Media 114

Social Media How To Collaboration Team 114

Hootsuite

JUNE 28, 2023

In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. Social listening finds these valuable customer data opportunities to improve your messaging, and brand champions to approach for potential collaborations.

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands.

Instagram 117

Instagram HootSuite UGC Influencer 117

Buffer Social

NOVEMBER 17, 2021

Send out a more formal survey via your newsletter, I recommend making it a short one so folks answer. You can also be part of the news by collecting your own data and sharing the findings with your community. Use market research tools like AnswerThePublic or Google Trends to see what people are searching for. Source: [link] 3.

Small Business 91

Small Business Social Media Tips Content 91

Buffer Social

FEBRUARY 23, 2023

For several years, we saw communication and collaboration were the biggest challenges for remote workers followed by loneliness, we saw loneliness spike in 2020, and then not being able to unplug led the way in both 2021 and 2022 with loneliness as a close second. Send us a tweet or pop into our community.

Report 117

Report Trends Survey Groups 117

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

MARCH 29, 2023

By sharing vital insights, these teams can collaborate to build a social media recruitment strategy that overcomes a company’s most pressing recruitment roadblocks and fills open roles with world-class talent. There, you can answer questions and foster engagement with your community. It’s a win-win.

Social Media 98

Social Media Strategy Team Review 98

Social Media Strategies Summit

NOVEMBER 30, 2020

According to the 2019 Influencer Marketing Global Survey by Rakuten Marketing , 99% of consumers discover new products because of their influencers. It remains one of the best places to market your brand online, reach a broader target audience, gain a loyal following, and build a growing community of engaged fans around your brand.

Products 164

Products Instagram Brands How To 164

Buzz Marketing for Technology

NOVEMBER 9, 2011

A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. If the CMO’s lacked ROI confidence, then just imagine what a CFO or CEO survey might have told us! Collaborate with your customers. Lower costs, more revenue – a perfect combination!

Social Media 198

Social Media Jive ROI Press Release 198

Later

APRIL 12, 2021

According to a survey by Cowen and Company , 47% of social media users saw Pinterest as the primary platform for discovering products and shopping — more than 3 times the percentage of respondents who cited Facebook or Instagram. Create Story Pins to Engage With Your Community. 6: Create Story Pins to Engage With Your Community .

How To 63

How To Collaboration Affiliate network Instagram 63

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. How would the brand communicate and respond? They also need to define what incident response looks like in the metaverse. What would a breach look like?

Brands 115

Brands Avatar How To Privacy 115

Sprout Social

JUNE 27, 2022

We surveyed over 1,000 US consumers for the 2022 Sprout Social Index ™ and found that more than one-third want to see more authentic, less produced videos from the brands they follow. Smartsheet is a work management platform on a mission to improve the way teams collaborate. Smartsheet.

B2B 134

B2B Brands Marketing How To 134

Hootsuite

SEPTEMBER 28, 2020

In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. They’re nearly twice as likely to also connect with communities, employees, and partners. Integrate cross-channel data.

Marketing 144

Marketing Committee Health Care Organization 144

Waxing UnLyrical

AUGUST 18, 2014

The Collaborative Economy is for Business to Business. Why: Once perceived as a peer-to peer movement, attitudes towards the “collaborative economy” are quickly evolving in the corporate world. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

B2B 100

B2B Consultant Collaboration Flickr 100