Social Media Strategies Summit

NOVEMBER 26, 2024

Lauren shared those sentiments and stressed the importance of getting some separation from social media — whether that means taking an afternoon off or simply going outside to touch grass. But that doesn’t make it any easier to handle. If it can’t be fixed instantly, let’s focus on what we can address at the moment.

Platform 255

Platform Strategy Team Issues 255

Sprout Social

SEPTEMBER 19, 2024

If engagement and brand sentiment are high on your list, a micro or nano influencer with an interactive, community-centric social media presence could be a great choice. Her post, which included a personal and sentimental connection to the airport, generated a significant amount of positive engagement from her audience.

Influencer 128

Influencer Campaign CPM Sentiment 128

Sprout Social

SEPTEMBER 12, 2024

For example, by monitoring analytics you can determine audience sentiment and gauge emotional perceptions of your content. You can also use Sprout for social media sentiment analysis to track audience preferences and feedback about your brand.

Social Media 137

Social Media Content How To Sentiment 137

Hootsuite

NOVEMBER 4, 2024

Combine these with sentiment analysis to identify areas of audience concern. Nuanced) brand sentiment Hootsuite Listening Any degree of brand sentiment analysis is useful. Brand sentiment goes beyond mentions and engagement volume to track how people actually feel about your brand on social media. Book one now.

Analysis 112

Analysis Social Media HootSuite Sentiment 112

Hootsuite

NOVEMBER 26, 2024

Public sentiment analysis It’s important for government agencies to understand how people feel about the work they do. It’s even more important to identify shifts in public sentiment that could be the first sign of a new risk or opportunity. In particular, managing negative shifts in public sentiment early helps prevent escalation.

Tools 116

Tools Sentiment HootSuite Analysis 116

Hootsuite

JULY 10, 2024

Hootsuite Listening doesn’t just track what people are saying — it uses enhanced sentiment analysis to tell you how they really feel. The results tab will show you a selection of popular posts related to your search terms — you can filter by sentiment, channel, and much more. They also get a report on social sentiment.

Examples 132

Examples Strategy HootSuite Sentiment 132

Hootsuite

JANUARY 31, 2025

Maybe they arent on Stan Twitter quite as much, but their voting habits often mirror public sentiment. In social listening, sentiment measures how many positive or negative keywords appear along a specific search term. Net sentiment is the difference between positive and negative sentiment. (Spoiler: It was.)

Social Media 112

Social Media Sentiment HootSuite Conversation 112

Sprout Social

MAY 8, 2025

With the rise of social search, unprompted brand discourse and unfiltered consumer sentiment, Reddit has become a goldmine for real-time, organic insightsand a competitive advantage for brands that know how to harness it. Brands can use social listening for anonymous sentiment mining to elevate their market research.

Reddit 114

Reddit Trends Sentiment Analysis 114

Sprout Social

OCTOBER 28, 2024

Understanding the different types of brand mentions are important because they reflect brand sentiment, or in other words, how and where your brand is perceived. Customer feedback and sentiment analysis Brand mentions offer a unique opportunity to gather customer feedback through sentiment analysis.

Brands 119

Brands Sentiment Forums Brand Monitoring 119

Keyhole.co

FEBRUARY 5, 2025

Use the best social media listening tools The best social listening tool offers keyword-tracking capabilities to help you create tracking systems to determine user sentiments and interaction trends. Use the best social listening tool to evaluate audience sentiment and compare how customers perceive your brand to competitors.

Sentiment 110

Sentiment Trends Hashtag Social Media 110

Sprout Social

JANUARY 31, 2025

Chipotle leaned on sentiment analysis to craft timely strategies During the COVID-19 pandemic, Chipotle used AI to track shifts in customer sentiment and behavior on social media. Summarize by AI Assist scans our weekly and monthly social media reports and finds data trends in sentiment, volume and engagement.

Examples 120

Examples Social Media Strategy Sentiment 120

Sprout Social

JULY 30, 2024

Measure everything Be equipped to track reactions and sentiment (around not only your campaign but your brand as a whole) once a new partnership launches to keep a pulse on your brand health. Sprout’s sentiment analysis tools make it possible to explore customer feelings and opinions on specific topics, products, competitors and influencers.

Influencer 125

Influencer Brands Strategy Marketing 125

Sprout Social

SEPTEMBER 10, 2024

Our latest AI-powered updates aim to do just that, cutting the time it takes for marketers to find, interpret and act on social data, including: Comment Sentiment in Reports —The last few years have proved the inimitable power of the comments section on social.

Widget 127

Widget Sentiment API Team 127

Sprout Social

SEPTEMBER 26, 2024

Do you want to improve brand sentiment by tracking the ratio of positive to negative comments and reviews? Use sentiment analysis to see if brand perception skews more positively or negatively. You can also categorize messages as positive, negative or neutral to better track your overall brand sentiment.

Facebook 101

Facebook Sentiment Marketing Analysis 101

Sprout Social

SEPTEMBER 16, 2024

For example, Sprout Social enables teams to improve customer engagement by detecting sentiment, prioritizing high-importance messages, and providing quick, automated responses. Prioritize customer care based on message sentiment The sheer volume of incoming messages makes it crucial to identify those requiring immediate attention.

Social Media 106

Social Media How To Sentiment Analysis 106

Convince & Convert

SEPTEMBER 14, 2024

Incorporate Natural Language Processing for Customer Sentiment Use Natural Language Processing to analyze customer feedback, reviews, or social media comments. AI can identify customer sentiment and critical topics, enabling you to craft marketing messages that resonate emotionally with your audience.

Trends 139

Trends Data Tips Marketing 139

Buffer Social

JANUARY 16, 2025

Analyze sentiment of brand mentions. Monitor mentions and detect negative sentiments. For instance, you don’t need to invest in a social listening tool monitoring that tracks news sites if most of your buyers express their sentiments on social media. Track online conversations across multiple channels.

Tools 122

Tools Sentiment Price Social Media Management 122

Social Media Today

NOVEMBER 3, 2020

A recent survey of Facebook staff found that 51% of them agreed that the platform is 'good for the world', down from 70% just over a year ago.

Sentiment 218

Sentiment Platform Survey Facebook 218

Social Media Strategies Summit

NOVEMBER 4, 2024

Nostalgia marketing is about encouraging audiences to form an emotional connection with your product, service, or brand by relating them to positive sentiments from their past. Let’s get into it… What Is Nostalgia Marketing? The types of things that make them feel warm, fuzzy, and safe.

Social Media 246

Social Media Marketing Fashion Campaign 246

Hootsuite

OCTOBER 22, 2024

Here are three ways programs like these can benefit companies: It positively impacts sales due to increased brand awareness and favorable perceptions (“ brand sentiment ”). Brand sentiment. How has your advocacy campaign impacted your overall brand sentiment on social media? It aids in PR crises and issue management.

HootSuite 114

HootSuite Guidelines How To Sentiment 114

Sprout Social

JULY 23, 2024

I hear their timely perspectives, challenges and sentiments around social media, and how it fits into their macro business strategy. By using Sprout, the company was able to identify the source of the spike in social chatter, gauge sentiment and quickly stop misinformation from spreading inside their organization.

Social Media Management 122

Social Media Management Sentiment Transportation Embedding 122

Oktopost

OCTOBER 7, 2024

Sentiment Analysis: Understanding how your audience feels about your brand is crucial for maintaining a positive image. Here are some key metrics to consider: Impressions and Reach: Track how often your content appears on users’ feeds (impressions) and the number of unique users who see your content (reach).

LinkedIn 127

LinkedIn Brands Reputation Metrics 127

Social Media Strategies Summit

SEPTEMBER 22, 2021

Track online mentions to understand customer perception, spot changes in sentiment, and measure brand visibility. Analyze sentiment and brand perception without the clunkiness of having to sift through large datasets manually. Filter results across a range of criteria, including mention source, sentiment, and number of visits.

Social Media 243

Social Media Tools Sentiment Price 243

Hootsuite

JULY 26, 2024

Check out a selection of popular posts related to your search terms — you can filter by sentiment, channel, and more. Hootsuite Listening doesn’t just track what people are saying — it uses enhanced sentiment analysis to tell you how they really feel. Key metrics. Are more people talking about you this week? Top themes.

Analysis 119

Analysis Social Media Tools HootSuite 119

Oktopost

APRIL 27, 2025

Social media sentiment analysis : By looking at the language people use in their social media posts or comments, you can get a sense of how they feel about your brand, positive, negative, or neutral. Focus groups : A small group of people discusses their thoughts about your product, service, or brand.

Marketing 91

Marketing Sentiment Analysis Metrics 91

Hootsuite

OCTOBER 7, 2024

You can set up email alerts to keep you informed when sentiment or conversion volume change. Coolest feature: Clear sentiment and share of voice analysis in multiple languages Price : Starting at $69/month Skill level: Beginner to intermediate Want to get the big picture view of what’s being said about your brand on the internet?

Analytics 118

Analytics Social Media Tools HootSuite 118

Oktopost

NOVEMBER 20, 2024

To manage your reputation, you must proactively monitor social networks and review sites through social listening and sentiment analysis tools to see how your audience views your brand. AI-powered insights help you identify shifts in client sentiment before they become full-blown issues so you can adjust your messaging or strategy early.

Reputation 62

Reputation Social Media Tools Sentiment 62

Buffer Social

DECEMBER 5, 2024

Analyze people's sentiments when they engage with your posts. 3 cool features Analyze audience sentiment towards your campaigns from their reactions and interactions. It provides a wide range of data, such as mentions, sentiment, distribution of conversations, top posts, and more.

Analytics 102

Analytics Social Media Tools Price 102

Bill Hartzer

OCTOBER 28, 2024

The AfterShip Shopper Sentiment Report , an inaugural release aiming to decode current shopping habits, surveyed 1,000 Americans on how they feel about making purchases directly on social platforms. Check out the AfterShip Shopper Sentiment Report for all the insights. Want the complete breakdown?

Survey 78

Survey Retail Sentiment Authentication 78

Hootsuite

SEPTEMBER 18, 2024

From a single dashboard, you can schedule and publish content to every network, monitor relevant conversations, and measure public sentiment around programs and policies with real-time social listening and analytics. See it in action. Get Started See why Hootsuite is the #1 social media tool for government.

Research 119

Research Social Media HootSuite Sample 119

Hootsuite

NOVEMBER 7, 2024

Volume and sentiment of brand mentions People who love your brand say great things about you online. Adding sentiment tracking allows you to understand whether those mentions are positive or negative. Social share of voice Volume and sentiment of mentions track your own brand conversations over time.

Loyalty 124

Loyalty Brands HootSuite How To 124

Sprout Social

JANUARY 29, 2025

Instead of spending hours manually analyzing reports, AI Assist highlights key insights like shifts in sentiment, spikes in engagement and trending topics in seconds. By processing data from comments, shares, hashtags and mentions, AI can identify patterns, emerging trends and shifts in audience sentiment faster than manual analysis.

Content 132

Content Marketing How To Patterns 132

Sprout Social

SEPTEMBER 18, 2024

Use a sentiment tracker to find out how positively or negatively your audience feels, then apply this to their region to uncover data that helps your global strategy. Social media management tools can help you tap into current trends, automate and schedule local content, suggest sentiment improvements through AI and more.

Social Media 132

Social Media Strategy Marketing Influencer 132

Hootsuite

OCTOBER 30, 2024

Track your social media performance using metrics like engagement, reach, and sentiment to refine your strategy and improve your results. Sentiment analysis Are more people talking about you this week? Sentiment analysis can help you understand how people really feel about your brand. What’s the vibe of their posts?

Social Media Management 130

Social Media Management Social Media HootSuite Metrics 130

Buffer Social

MAY 8, 2025

Social media monitoring upholds the sentiment and potential of social media as a whole — communicating with people and forming strong connections. It helps you understand customer sentiment Social media analytics are great, but data isn’t everything. — Koenfucius 🔍 (@koenfucius) April 14, 2025 4.

Social Media 61

Social Media Tools Sentiment Social Media Management 61

Sprout Social

FEBRUARY 11, 2025

Brand love describes the positive sentiment consumers feel toward your brand that inspires them to engage with your content, buy your products or services, pick you over a competitor and spread the word about your company. Sentiment Yet, engagement alone doesnt illustrate the full scope of community buy-in for your narrative.

Brands 87

Brands Sentiment UGC How To 87

Convince & Convert

AUGUST 29, 2024

Even better, these safety measures extend beyond simple keyword blocking, as YouTube uses advanced contextual analysis to evaluate the overall content and sentiment of videos, so that your ads appear alongside content that aligns with your brand’s values.

YouTube 140

YouTube B2B Reputation Video 140