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Monitoring the Impact of COVID-19 on Brand Sentiment (and Why You Should)
Social Media Today
MAY 20, 2020
With COVID-19 dominating discussion, it's worth keeping an eye on if and how your brand sentiment is impacted by evolving trends
Sentiment Related Topics 
10 Sentiment Analysis Tools to Measure Brand Health
Social Media Today
APRIL 5, 2020
Brand health is a collection of metrics which represent brand awareness, brand reputation, and brand’s share of voice
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Trending Sources
BP Facebook Sentiment
Firebelly
MAY 27, 2010
Main | Jakes Take: Comcast Cares & You Can Too » May 27, 2010 BP Facebook Sentiment I spent some time evaluating sentiment towards BP on Facebook based on the number of 'pro' and 'con' pages.
Sentimental Insights For CXO
Saying It Social
SEPTEMBER 30, 2014
The post Sentimental Insights For CXO appeared first on. Details on how the rapidly evolving technology landscape has shaped millennial purchase behavior.
Is Sentiment Making Brands Stupid?
Buzz Marketing for Technology
AUGUST 3, 2011
Most often they end up with a tool that monitors for them brand mentions and breaks them into bite sized chunks of data and ranking them by sentiment. So I ask you again – is Sentiment Making Brands Stupid?
Is It Time To Reconsider Sentiment Scoring?
Buzz Marketing for Technology
AUGUST 10, 2011
To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. With sentiment there is no such thing as accuracy, there is only agreement. And, “sentiment&# does not mean the same thing to all people in all situations.
Facebook Takes Down Another Russian-Backed Cluster of Accounts Attempting to Shift US Political Sentiment
Social Media Today
MARCH 13, 2020
Facebook has announced the detection and removal of yet another group of accounts engaging in coordinated inauthentic behavior
Everything you need to know about our recent improvements to sentiment within Media Intelligence
Meltwater
SEPTEMBER 26, 2019
What is Sentiment?Sentiment Sentiment was designed to provide helpful insights into how the media coverage an organization receives has been perceived by their audience.
6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment
Convince & Convert
JANUARY 9, 2012
Sentiment Graph for a Talking Bag. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science.
What's In That Sentiment Score?
Net-Savvy Executive
MARCH 12, 2012
Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. If the system provides automated sentiment scoring, how does it work? At what level is sentiment scored and reported?
The sea change in Twitter sentiment
Direct Marketing Observations
JANUARY 20, 2010
I thought it was just me and thus I wrote about the rise of the transactional conversation of Twitter on Monday. Then yesterday David Binkowski threw a post up on Shamable about gaming social media. At the same time Hubspot put out it’s 3rd state of The Twittersphere report. And Todd Defren lastly writes about moving the needle on Twitter.
The importance of social media sentiment analysis (and how to conduct it)
Sprout Social
MARCH 27, 2019
Enter the world of sentiment analysis. In this guide, we’ll break down the importance of social media sentiment analysis, how to conduct it and what it can do to transform your business. What is sentiment analysis? Sentiment analysis is the process of retrieving information about a consumer’s perception of a product, service or brand. If you want to know exactly how people feel about your business, sentiment analysis can do the trick.
Trending Hashtags: How to Reverse Negative Sentiment for Your Brand or Influencer
Meltwater
AUGUST 23, 2016
On social networks such as Twitter and Instagram, the use of hashtags has increased explosively since… Read More.
6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment
Convince & Convert
JANUARY 9, 2012
Sentiment Graph for a Talking Bag. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science.
Why You Should Thoroughly Audit Your Social Media Presence
Webbiquity SMM
JANUARY 31, 2019
It should take a big-picture look at things like what people are saying in their engagements with your brand, specific topics, and sentiment. Social Media Marketing Dacia Kevin Conner social media audit social media campaign social media success social sentiment analysis Vast Bridges
How to Know If Your Brand Should Hop on a New Social Media Trend
Ignite Social Media
AUGUST 23, 2016
What is the sentiment behind the trend? Does everyone on your Twitter timeline seem to be obsessed with a new movie, television show, or mobile app? Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election?
This weeks #SocialMedia Tweetchat Topic: Sentiment Analysis-Opinions Matter, If Only You Knew Which Ones
Direct Marketing Observations
FEBRUARY 15, 2010
There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. So the sticking point here is whether or not you can use automated analysis to provide sentiment or if it has to be all human interface. For any local or small business, human processing of sentiment might be reasonable. If you ask 10 people how to measure sentiment, you will most certainly get 12 answers (yes 12). Q1: How do you define positive sentiment?
Tone or Sentiment — The New PR Standards
Proactive Report
FEBRUARY 13, 2013
Tone and Sentiment Measures how a target audience is likely to feel about the individual, company, product, or topic after reading/viewing/listening to the item.
Social Networking Stats: Complaints Total One-Fifth of Brand Interactions on Facebook, Twitter
The Realtime Report
APRIL 3, 2014
Here are the specific numbers for brand interaction sentiment on each social platform: Facebook: 49% positive, 32% neutral, 20% negative. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube.
Converseon Study: Social Interactions More Likely To Be Neutral
Firebelly
MAY 15, 2014
Blog listening social interaction sentiment Marketers tend to be an optimistic breed. We stay positive most of the time and focus on hitting objectives. Often we’re met with the dissent of “what if” or “are you sure?”
The 29 Best Social Media Monitoring Tools
Webbiquity SMM
FEBRUARY 13, 2017
Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Monitor groups, topics, the sentiment surrounding the conversation, and the influence of each post.
The Importance of Off Channel Social Listening
Ignite Social Media
SEPTEMBER 8, 2016
It’s quite easy for brands to know what their customers want by seeing what they are saying on their social channels. People voice their love and disappointment for products or companies openly and for the most part they desire for the brands to notice them.
Is Customer Service a Part of Your Marketing Budget?
Convince & Convert
NOVEMBER 5, 2014
Sentiment. If the sentiment is negative, that interaction will have much less weight assigned to it than if it’s positive. But at the top will be the steakhouses your friends have visited – if their sentiment was good.
Does Brand Sentiment Still Matter?
Oktopost
APRIL 16, 2020
In the world of digital marketing this awareness is called brand sentiment measurement or analysis. Moreover, can brand sentiment analysis still contribute to your digital marketing strategy in 2020? What is brand sentiment analysis? How does brand sentiment analysis work?
Four Ways to Combat Audience Negativity on Social Media
Ignite Social Media
SEPTEMBER 23, 2016
It can be disheartening opening up your channels on a Monday morning and seeing a wave of negative comments flooding your notifications. Trust me, we’ve all been there before on the community management team — audience negativity is an inevitable part of being in social media.
Why Semantic Analysis trumps Sentiment Analysis
Buzz Marketing for Technology
MAY 4, 2011
For years, sentiment has been a widely used measure of how customers view a company’s products and services. But sentiment analysis has inherent flaws. Another problem with sentiment is statistical confidence in the data.
Expert Tips to Measure the ROI of Your Influencer Marketing
Talkwalker SM
FEBRUARY 8, 2016
Tip #2: Change In Sentiment: Maximize ROI By Identifying Key Marketing Efforts. By tracking the sentiment of social media posts connected to your brand, social listening can help you identify which of your marketing efforts generated the most ROI in terms of brand perception.
Content Tagging For Better Social Media Analytics
Talkwalker SM
APRIL 28, 2016
Refine Sentiment Analysis With Rule Based Tagging. Social sentiment analysis is a bit of a controversial topic when it comes to social data intelligence. What is rule based tagging ?
Romi Mahajan leaves Microsoft to Join Metavana as CMO
Buzz Marketing for Technology
NOVEMBER 17, 2011
My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. Is It Time To Reconsider Sentiment Scoring?
What’s the Best Social Media Monitoring Tool? It Depends
Webbiquity SMM
OCTOBER 13, 2010
and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Tags: Social Media Marketing Social PR Alterian SM2 analytics Andy Beal Bacon's clipping service Cision Forrester Research Google Alerts Nielsen BuzzMetrics pricing PRWeb Radian6 sentiment tracking social media monitoring tools Social Mention Techrigy Trackur UberVU Vocus
Getting Social Media Strategy Right in Financial Services
Convince & Convert
NOVEMBER 2, 2012
Click the play button to listen here: Click to read more » Social Pros Podcast banking fifth third bank shannon paul share of voice social media metrics social media sentiment social media strategy Social ProsShannon Paul, Fifth Third Bank @shannonpaul.
Four Metrics for Measuring Social ROI
Mindjumpers
JANUARY 25, 2013
Additionally, analyzing real-time social media sentiment, by using social media management systems to track down all mentions of the brand’s name, will provide insights on the brand’s reputation and how its name is being perceived. Social media is all about interactions.
Facebook for Marketing Research: Political Polls #auspol
Laurel Papworth
FEBRUARY 19, 2013
I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Does Facebook do Sentiment Analysis? Facebook Advertising and Sentiment.
New Report Highlights Declining Consumer Trust in Facebook as a News Source
Social Media Today
JUNE 15, 2018
Another new report has shown that consumer sentiment around Facebook is in decline, underlining the effects of the fake news scandal
Social media metrics: why, what and how to measure according to Jim Sterne
Social Email Marketing
JUNE 26, 2011
Social media management Social media metrics and measurement Social media ROI blogging bookmarking consumer-generated content customer satisfaction David Berkowitz Delicious Digg Facebook Flickr Forums and message boards Jim Sterne key performance indicator KPI LinkedIn lower costs Marketers Studio marketing mix media sharing micro-blogging Ning raise revenue roi sentiment social media marketing Social Media Metrics social networks StumbleUpon YouTube
Facebook Releases New Report Underlining the Economic Benefits of the Platform
Social Media Today
AUGUST 25, 2018
As it works to counter negative sentiment around data misuse, Facebook has released a new report highlighting its economic benefits in Australia
Twitter Stokes Fascism Fears As Federal Officers Detain Protestors In Portland
Forbes Social Media
JULY 17, 2020
While the exact scale of the federal operation in Portland is unknown, the strong reaction is a prime example of the political power of social media, and of how it functions to amplify political views and sentiments.
Facebook Ready For Record Peer-To-Peer Fundraising Numbers On Giving Tuesday
Forbes Social Media
DECEMBER 2, 2019
Regardless of your sentiments about the world’s largest social media network, the fact remains — Facebook is, by a wide margin, the world’s largest social media network
Tesla's Cybertruck Product Launch: What's All The Fuss About?
Digimind
DECEMBER 11, 2019
Consumers, critics, and companies took to social media to express their sentiment surrounding the Cybertruck reveal. On November 21st Tesla announced the release of their newest vehicle, the Cybertruck.
Russian Trolls Used Islamophobia To Whip Up Support For Brexit
Forbes Social Media
NOVEMBER 1, 2018
Russian trolls have been focusing on stoking up anti-Islam sentiment in the UK, a study of nine million tweets has revealed
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