INDUSTRY INSIGHTS YOUR PEERS ARE READING
Most often they end up with a tool that monitors for them brand mentions and breaks them into bite sized chunks of data and ranking them by sentiment. So I ask you again – is Sentiment Making Brands Stupid? MORE
Blog listening social interaction sentiment Marketers tend to be an optimistic breed. We stay positive most of the time and focus on hitting objectives. Often we’re met with the dissent of “what if” or “are you sure?” MORE
Enter the world of sentiment analysis. In this guide, we’ll break down the importance of social media sentiment analysis, how to conduct it and what it can do to transform your business. What is sentiment analysis? Sentiment analysis is the process of retrieving information about a consumer’s perception of a product, service or brand. If you want to know exactly how people feel about your business, sentiment analysis can do the trick. MORE
My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. Is It Time To Reconsider Sentiment Scoring? MORE
Main | Jakes Take: Comcast Cares & You Can Too » May 27, 2010 BP Facebook Sentiment I spent some time evaluating sentiment towards BP on Facebook based on the number of 'pro' and 'con' pages. MORE
As well as using Twitter to react immediately to fresh news stories, investors can also use the platform to predict future market movements based on growing interest or sentiment in a particular area. Using Facebook to Gauge Public Sentiment. MORE
These are common sentiments when it comes to Google+, but it really is time to rethink your strategy because Google+ is not going away. “Ghost town.” ” “Waste of time.” ” “It’ll never happen.”. MORE
Sentiment Graph for a Talking Bag. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science. MORE
This year’s sharing of affection was no different, and using our social listening tool, Digimind Social, we were able to gather data from Valentine’s Day mentions to depict trends, sentiments, and much more. MORE
It’s quite easy for brands to know what their customers want by seeing what they are saying on their social channels. People voice their love and disappointment for products or companies openly and for the most part they desire for the brands to notice them. MORE
As it works to counter negative sentiment around data misuse, Facebook has released a new report highlighting its economic benefits in Australia MORE
Click the play button to listen here: Click to read more » Social Pros Podcast banking fifth third bank shannon paul share of voice social media metrics social media sentiment social media strategy Social ProsShannon Paul, Fifth Third Bank @shannonpaul. MORE
Russian trolls have been focusing on stoking up anti-Islam sentiment in the UK, a study of nine million tweets has revealed MORE
The post Sentimental Insights For CXO appeared first on. Details on how the rapidly evolving technology landscape has shaped millennial purchase behavior. MORE
What is Buzzlogix Sentiment Analysis. Sentiment analysis allows for the calculation of the overall opinion or feelings behind a phrase, person, brand or product. The understanding of consumer sentiment will help provide insights that may direct your overall marketing and brand strategy. MORE
What is the sentiment behind the trend? Does everyone on your Twitter timeline seem to be obsessed with a new movie, television show, or mobile app? Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election? MORE
Google does this with a sentimental, stop motion animated Google Doodle Right now is the right time to celebrate Fred Rogers and his iconic children's television show, Mister Rogers Neighborhood. MORE
But I also love the final sentiment, because. MORE
Sentiment is better on a group than on a single post – Sean talked about how JetBlue tracks sentiment on a group of travelers (ex. Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Data Made Simple: Getting Started with a Strategy. MORE
To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. With sentiment there is no such thing as accuracy, there is only agreement. And, “sentiment&# does not mean the same thing to all people in all situations. MORE
For years, sentiment has been a widely used measure of how customers view a company’s products and services. But sentiment analysis has inherent flaws. Another problem with sentiment is statistical confidence in the data. MORE
Refine Sentiment Analysis With Rule Based Tagging. Social sentiment analysis is a bit of a controversial topic when it comes to social data intelligence. What is rule based tagging ? MORE
I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Does Facebook do Sentiment Analysis? Facebook Advertising and Sentiment. MORE
Another new report has shown that consumer sentiment around Facebook is in decline, underlining the effects of the fake news scandal MORE
Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. If the system provides automated sentiment scoring, how does it work? At what level is sentiment scored and reported? MORE
They offer sentiment analysis, trend comparisons, geographic analysis, theme detection, authority measurement, demographic and, a classification engine similar to Radian6 or Sysomos and the same basic price point of about $500 a month. SENTIMENT BASED ANALYTICS. MORE
Additionally, analyzing real-time social media sentiment, by using social media management systems to track down all mentions of the brand’s name, will provide insights on the brand’s reputation and how its name is being perceived. Social media is all about interactions. MORE
Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Monitor groups, topics, the sentiment surrounding the conversation, and the influence of each post. MORE
It should take a big-picture look at things like what people are saying in their engagements with your brand, specific topics, and sentiment. Social Media Marketing Dacia Kevin Conner social media audit social media campaign social media success social sentiment analysis Vast Bridges MORE
There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. So the sticking point here is whether or not you can use automated analysis to provide sentiment or if it has to be all human interface. For any local or small business, human processing of sentiment might be reasonable. If you ask 10 people how to measure sentiment, you will most certainly get 12 answers (yes 12). Q1: How do you define positive sentiment? MORE
It can be disheartening opening up your channels on a Monday morning and seeing a wave of negative comments flooding your notifications. Trust me, we’ve all been there before on the community management team — audience negativity is an inevitable part of being in social media. MORE
Tone and Sentiment Measures how a target audience is likely to feel about the individual, company, product, or topic after reading/viewing/listening to the item. MORE
Tip #2: Change In Sentiment: Maximize ROI By Identifying Key Marketing Efforts. By tracking the sentiment of social media posts connected to your brand, social listening can help you identify which of your marketing efforts generated the most ROI in terms of brand perception. MORE
Here are the specific numbers for brand interaction sentiment on each social platform: Facebook: 49% positive, 32% neutral, 20% negative. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube. MORE
I thought it was just me and thus I wrote about the rise of the transactional conversation of Twitter on Monday. Then yesterday David Binkowski threw a post up on Shamable about gaming social media. At the same time Hubspot put out it’s 3rd state of The Twittersphere report. And Todd Defren lastly writes about moving the needle on Twitter. MORE
Sentiment Graph for a Talking Bag. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science. MORE
Then, there’s the question of sentiment – something we may never be able to monitor technically – to help us get a handle on and track brand attitude. Sentiment is indeed hard to measure. MORE
and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Tags: Social Media Marketing Social PR Alterian SM2 analytics Andy Beal Bacon's clipping service Cision Forrester Research Google Alerts Nielsen BuzzMetrics pricing PRWeb Radian6 sentiment tracking social media monitoring tools Social Mention Techrigy Trackur UberVU Vocus MORE
Sentiment. If the sentiment is negative, that interaction will have much less weight assigned to it than if it’s positive. But at the top will be the steakhouses your friends have visited – if their sentiment was good. MORE
Social media management Social media metrics and measurement Social media ROI blogging bookmarking consumer-generated content customer satisfaction David Berkowitz Delicious Digg Facebook Flickr Forums and message boards Jim Sterne key performance indicator KPI LinkedIn lower costs Marketers Studio marketing mix media sharing micro-blogging Ning raise revenue roi sentiment social media marketing Social Media Metrics social networks StumbleUpon YouTube MORE
Sentiment Related Topics Buzz Marketing for Technology
AUGUST 3, 2011
Most often they end up with a tool that monitors for them brand mentions and breaks them into bite sized chunks of data and ranking them by sentiment. So I ask you again – is Sentiment Making Brands Stupid?
Buzz Marketing for Technology
MAY 4, 2011
For years, sentiment has been a widely used measure of how customers view a company’s products and services. But sentiment analysis has inherent flaws. Another problem with sentiment is statistical confidence in the data.
Buzz Marketing for Technology
AUGUST 10, 2011
To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. With sentiment there is no such thing as accuracy, there is only agreement. And, “sentiment&# does not mean the same thing to all people in all situations.
Saying It Social
SEPTEMBER 30, 2014
The post Sentimental Insights For CXO appeared first on. Details on how the rapidly evolving technology landscape has shaped millennial purchase behavior.
Firebelly
MAY 27, 2010
Main | Jakes Take: Comcast Cares & You Can Too » May 27, 2010 BP Facebook Sentiment I spent some time evaluating sentiment towards BP on Facebook based on the number of 'pro' and 'con' pages.
Buzzlogix
AUGUST 28, 2017
What is Buzzlogix Sentiment Analysis. Sentiment analysis allows for the calculation of the overall opinion or feelings behind a phrase, person, brand or product. The understanding of consumer sentiment will help provide insights that may direct your overall marketing and brand strategy.
Social Media Citizens
MARCH 10, 2010
Then, there’s the question of sentiment – something we may never be able to monitor technically – to help us get a handle on and track brand attitude. Sentiment is indeed hard to measure.
Sprout Social
MARCH 27, 2019
Enter the world of sentiment analysis. In this guide, we’ll break down the importance of social media sentiment analysis, how to conduct it and what it can do to transform your business. What is sentiment analysis? Sentiment analysis is the process of retrieving information about a consumer’s perception of a product, service or brand. If you want to know exactly how people feel about your business, sentiment analysis can do the trick.
Direct Marketing Observations
JANUARY 20, 2010
I thought it was just me and thus I wrote about the rise of the transactional conversation of Twitter on Monday. Then yesterday David Binkowski threw a post up on Shamable about gaming social media. At the same time Hubspot put out it’s 3rd state of The Twittersphere report. And Todd Defren lastly writes about moving the needle on Twitter.
Net-Savvy Executive
MARCH 12, 2012
Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. If the system provides automated sentiment scoring, how does it work? At what level is sentiment scored and reported?
Meltwater
AUGUST 23, 2016
On social networks such as Twitter and Instagram, the use of hashtags has increased explosively since… Read More.
Webbiquity SMM
JANUARY 31, 2019
It should take a big-picture look at things like what people are saying in their engagements with your brand, specific topics, and sentiment. Social Media Marketing Dacia Kevin Conner social media audit social media campaign social media success social sentiment analysis Vast Bridges
Proactive Report
FEBRUARY 13, 2013
Tone and Sentiment Measures how a target audience is likely to feel about the individual, company, product, or topic after reading/viewing/listening to the item.
Convince & Convert
JANUARY 9, 2012
Sentiment Graph for a Talking Bag. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science.
Ignite Social Media
AUGUST 23, 2016
What is the sentiment behind the trend? Does everyone on your Twitter timeline seem to be obsessed with a new movie, television show, or mobile app? Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election?
Direct Marketing Observations
FEBRUARY 15, 2010
There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. So the sticking point here is whether or not you can use automated analysis to provide sentiment or if it has to be all human interface. For any local or small business, human processing of sentiment might be reasonable. If you ask 10 people how to measure sentiment, you will most certainly get 12 answers (yes 12). Q1: How do you define positive sentiment?
Webbiquity SMM
FEBRUARY 13, 2017
Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Monitor groups, topics, the sentiment surrounding the conversation, and the influence of each post.
The Realtime Report
APRIL 3, 2014
Here are the specific numbers for brand interaction sentiment on each social platform: Facebook: 49% positive, 32% neutral, 20% negative. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube.
Firebelly
MAY 15, 2014
Blog listening social interaction sentiment Marketers tend to be an optimistic breed. We stay positive most of the time and focus on hitting objectives. Often we’re met with the dissent of “what if” or “are you sure?”
Ignite Social Media
SEPTEMBER 8, 2016
It’s quite easy for brands to know what their customers want by seeing what they are saying on their social channels. People voice their love and disappointment for products or companies openly and for the most part they desire for the brands to notice them.
Mindjumpers
JANUARY 25, 2013
Additionally, analyzing real-time social media sentiment, by using social media management systems to track down all mentions of the brand’s name, will provide insights on the brand’s reputation and how its name is being perceived. Social media is all about interactions.
Convince & Convert
NOVEMBER 5, 2014
Sentiment. If the sentiment is negative, that interaction will have much less weight assigned to it than if it’s positive. But at the top will be the steakhouses your friends have visited – if their sentiment was good.
Ignite Social Media
SEPTEMBER 23, 2016
It can be disheartening opening up your channels on a Monday morning and seeing a wave of negative comments flooding your notifications. Trust me, we’ve all been there before on the community management team — audience negativity is an inevitable part of being in social media.
Buzz Marketing for Technology
NOVEMBER 17, 2011
My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. Is It Time To Reconsider Sentiment Scoring?
Talkwalker SM
FEBRUARY 8, 2016
Tip #2: Change In Sentiment: Maximize ROI By Identifying Key Marketing Efforts. By tracking the sentiment of social media posts connected to your brand, social listening can help you identify which of your marketing efforts generated the most ROI in terms of brand perception.
Talkwalker SM
APRIL 28, 2016
Refine Sentiment Analysis With Rule Based Tagging. Social sentiment analysis is a bit of a controversial topic when it comes to social data intelligence. What is rule based tagging ?
Webbiquity SMM
OCTOBER 13, 2010
and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Tags: Social Media Marketing Social PR Alterian SM2 analytics Andy Beal Bacon's clipping service Cision Forrester Research Google Alerts Nielsen BuzzMetrics pricing PRWeb Radian6 sentiment tracking social media monitoring tools Social Mention Techrigy Trackur UberVU Vocus
Convince & Convert
NOVEMBER 2, 2012
Click the play button to listen here: Click to read more » Social Pros Podcast banking fifth third bank shannon paul share of voice social media metrics social media sentiment social media strategy Social ProsShannon Paul, Fifth Third Bank @shannonpaul.
Laurel Papworth
FEBRUARY 19, 2013
I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Does Facebook do Sentiment Analysis? Facebook Advertising and Sentiment.
Social Media Today
JUNE 15, 2018
Another new report has shown that consumer sentiment around Facebook is in decline, underlining the effects of the fake news scandal
Social Media Today
AUGUST 25, 2018
As it works to counter negative sentiment around data misuse, Facebook has released a new report highlighting its economic benefits in Australia
Social Email Marketing
JUNE 26, 2011
Social media management Social media metrics and measurement Social media ROI blogging bookmarking consumer-generated content customer satisfaction David Berkowitz Delicious Digg Facebook Flickr Forums and message boards Jim Sterne key performance indicator KPI LinkedIn lower costs Marketers Studio marketing mix media sharing micro-blogging Ning raise revenue roi sentiment social media marketing Social Media Metrics social networks StumbleUpon YouTube
Forbes Social Media
NOVEMBER 1, 2018
Russian trolls have been focusing on stoking up anti-Islam sentiment in the UK, a study of nine million tweets has revealed
Forbes Social Media
SEPTEMBER 21, 2018
Google does this with a sentimental, stop motion animated Google Doodle Right now is the right time to celebrate Fred Rogers and his iconic children's television show, Mister Rogers Neighborhood.
Digimind
MARCH 6, 2019
This year’s sharing of affection was no different, and using our social listening tool, Digimind Social, we were able to gather data from Valentine’s Day mentions to depict trends, sentiments, and much more.
Buzz Marketing for Technology
FEBRUARY 9, 2011
They offer sentiment analysis, trend comparisons, geographic analysis, theme detection, authority measurement, demographic and, a classification engine similar to Radian6 or Sysomos and the same basic price point of about $500 a month. SENTIMENT BASED ANALYTICS.
Convince & Convert
SEPTEMBER 16, 2014
But I also love the final sentiment, because.
Buzz Marketing for Technology
JULY 29, 2015
Sentiment is better on a group than on a single post – Sean talked about how JetBlue tracks sentiment on a group of travelers (ex. Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Data Made Simple: Getting Started with a Strategy.
Convince & Convert
APRIL 9, 2014
These are common sentiments when it comes to Google+, but it really is time to rethink your strategy because Google+ is not going away. “Ghost town.” ” “Waste of time.” ” “It’ll never happen.”.
Convince & Convert
AUGUST 31, 2015
As well as using Twitter to react immediately to fresh news stories, investors can also use the platform to predict future market movements based on growing interest or sentiment in a particular area. Using Facebook to Gauge Public Sentiment.
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