Is Sentiment Making Brands Stupid?

Buzz Marketing for Technology

Most often they end up with a tool that monitors for them brand mentions and breaks them into bite sized chunks of data and ranking them by sentiment. So I ask you again – is Sentiment Making Brands Stupid?

Why Semantic Analysis trumps Sentiment Analysis

Buzz Marketing for Technology

For years, sentiment has been a widely used measure of how customers view a company’s products and services. But sentiment analysis has inherent flaws. Another problem with sentiment is statistical confidence in the data.

Trending Sources

Is It Time To Reconsider Sentiment Scoring?

Buzz Marketing for Technology

To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. With sentiment there is no such thing as accuracy, there is only agreement. And, “sentiment&# does not mean the same thing to all people in all situations.

Sentimental Insights For CXO

Saying It Social

The post Sentimental Insights For CXO appeared first on. Details on how the rapidly evolving technology landscape has shaped millennial purchase behavior.

Measuring Twitter Sentiment – UpprDwnr

TwiTip

Measuring Twitter Sentiment – UpprDwnr 7 Over the past few months, the outcry for ways to measure public sentiment online has grown exponentially. I am co-creator of upprdwnr , a tool that measures public sentiment on twitter.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Monitor groups, topics, the sentiment surrounding the conversation, and the influence of each post.

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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science.

Four Metrics for Measuring Social ROI

Mindjumpers

Additionally, analyzing real-time social media sentiment, by using social media management systems to track down all mentions of the brand’s name, will provide insights on the brand’s reputation and how its name is being perceived. Social media is all about interactions.

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How Social Sentiment Has Transformed for Soylent

Simply Measured

While the majority of sentiment was positive for Soylent before the news about their bars making people sick broke, mentions about some of their products being moldy at times and Soylent not being real food contributed to negative chatter. How Brand Sentiment Has Evolved.

The Importance of Off Channel Social Listening

Ignite Social Media

It’s quite easy for brands to know what their customers want by seeing what they are saying on their social channels. People voice their love and disappointment for products or companies openly and for the most part they desire for the brands to notice them.

Report: How Twitter Users Discuss Mental Health Issues

SocialTimes Twitter

May is Mental Health Awareness Month, and PsychGuides.com used Twitter’s application-programming interface to search for mental-health-related hashtags and terms to find out which people use most and the sentiment of mental health conversations on the platform.

Is Customer Service a Part of Your Marketing Budget?

Convince & Convert

Sentiment. If the sentiment is negative, that interaction will have much less weight assigned to it than if it’s positive. But at the top will be the steakhouses your friends have visited – if their sentiment was good.

Social Networking Stats: Complaints Total One-Fifth of Brand Interactions on Facebook, Twitter

The Realtime Report

Here are the specific numbers for brand interaction sentiment on each social platform: Facebook: 49% positive, 32% neutral, 20% negative. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube.

Jim Sterne on social media metrics: reach, influence, sentiment.

Social Media Citizens

Then, there’s the question of sentiment – something we may never be able to monitor technically – to help us get a handle on and track brand attitude. Sentiment is indeed hard to measure.

Facebook Beefs Up Analytics for Apps

SocialTimes Facebook

Sharing insights (pictured above) help you see the most popular stories shared from your website to Facebook and the aggregated demographics of the people who shared them, as well as a sentiment analysis, top quotes and other insights.

Converseon Study: Social Interactions More Likely To Be Neutral

Firebelly

Blog listening social interaction sentiment Marketers tend to be an optimistic breed. We stay positive most of the time and focus on hitting objectives. Often we’re met with the dissent of “what if” or “are you sure?”

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Buzzlogix Feature: Sentiment Analysis

Buzzlogix

What is Buzzlogix Sentiment Analysis. Sentiment analysis allows for the calculation of the overall opinion or feelings behind a phrase, person, brand or product. The understanding of consumer sentiment will help provide insights that may direct your overall marketing and brand strategy.

Which Universities Do People Like, Dislike Most on Twitter?

SocialTimes Twitter

Among the discussion topics is which colleges and universities provide the best experience and education, and this social media sentiment is not available on college websites. According to the report, the sentiment of the @mention tweets can be an indication of campus atmosphere.

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. Is It Time To Reconsider Sentiment Scoring?

BP Facebook Sentiment

Firebelly

Main | Jakes Take: Comcast Cares & You Can Too » May 27, 2010 BP Facebook Sentiment I spent some time evaluating sentiment towards BP on Facebook based on the number of 'pro' and 'con' pages.

Four Ways to Combat Audience Negativity on Social Media

Ignite Social Media

It can be disheartening opening up your channels on a Monday morning and seeing a wave of negative comments flooding your notifications. Trust me, we’ve all been there before on the community management team — audience negativity is an inevitable part of being in social media.

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Does Facebook do Sentiment Analysis? Facebook Advertising and Sentiment.

Content Tagging For Better Social Media Analytics

Talkwalker SM

Refine Sentiment Analysis With Rule Based Tagging. Social sentiment analysis is a bit of a controversial topic when it comes to social data intelligence. What is rule based tagging ?

Getting Social Media Strategy Right in Financial Services

Convince & Convert

Click the play button to listen here: Click to read more » Social Pros Podcast banking fifth third bank shannon paul share of voice social media metrics social media sentiment social media strategy Social ProsShannon Paul, Fifth Third Bank @shannonpaul.

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science.

Expert Tips to Measure the ROI of Your Influencer Marketing

Talkwalker SM

Tip #2: Change In Sentiment: Maximize ROI By Identifying Key Marketing Efforts. By tracking the sentiment of social media posts connected to your brand, social listening can help you identify which of your marketing efforts generated the most ROI in terms of brand perception.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Tags: Social Media Marketing Social PR Alterian SM2 analytics Andy Beal Bacon's clipping service Cision Forrester Research Google Alerts Nielsen BuzzMetrics pricing PRWeb Radian6 sentiment tracking social media monitoring tools Social Mention Techrigy Trackur UberVU Vocus

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Social media metrics: why, what and how to measure according to Jim Sterne

Social Email Marketing

Social media management Social media metrics and measurement Social media ROI blogging bookmarking consumer-generated content customer satisfaction David Berkowitz Delicious Digg Facebook Flickr Forums and message boards Jim Sterne key performance indicator KPI LinkedIn lower costs Marketers Studio marketing mix media sharing micro-blogging Ning raise revenue roi sentiment social media marketing Social Media Metrics social networks StumbleUpon YouTube

Tone or Sentiment — The New PR Standards

Proactive Report

Tone and Sentiment Measures how a target audience is likely to feel about the individual, company, product, or topic after reading/viewing/listening to the item.

How to read body language on the web

Engaging Brand

Through alerts you can track sentiment, track what people are saying about you. brand Social Media Social Networking body language social media social networking track sentimentCan you remember the old days.when business was done in person, oh the good old days!

The sea change in Twitter sentiment

Direct Marketing Observations

I thought it was just me and thus I wrote about the rise of the transactional conversation of Twitter on Monday. Then yesterday David Binkowski threw a post up on Shamable about gaming social media. At the same time Hubspot put out it’s 3rd state of The Twittersphere report. And Todd Defren lastly writes about moving the needle on Twitter.

The Sentiment on Sentiment Analysis - The Net-Savvy Executive

Net-Savvy Executive

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

They offer sentiment analysis, trend comparisons, geographic analysis, theme detection, authority measurement, demographic and, a classification engine similar to Radian6 or Sysomos and the same basic price point of about $500 a month. SENTIMENT BASED ANALYTICS.

Social Data Made Simple: Getting Started with a Strategy

Buzz Marketing for Technology

Sentiment is better on a group than on a single post – Sean talked about how JetBlue tracks sentiment on a group of travelers (ex. Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Data Made Simple: Getting Started with a Strategy.

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This weeks #SocialMedia Tweetchat Topic: Sentiment Analysis-Opinions Matter, If Only You Knew Which Ones

Direct Marketing Observations

There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. So the sticking point here is whether or not you can use automated analysis to provide sentiment or if it has to be all human interface. For any local or small business, human processing of sentiment might be reasonable. If you ask 10 people how to measure sentiment, you will most certainly get 12 answers (yes 12). Q1: How do you define positive sentiment?

What Every Marketing Department Needs to Know About Google+

Convince & Convert

These are common sentiments when it comes to Google+, but it really is time to rethink your strategy because Google+ is not going away. “Ghost town.” ” “Waste of time.” ” “It’ll never happen.”.

Sentiment, the Economy and the Market

Net-Savvy Executive

Social Media Success is About The Customers, Stupid

Adam Cohen

…having more positive than negative sentiment from a social media monitoring tool. …seeing the sentiment from a social media monitoring tool improve over time. How do you define success with leveraging social media?

5 New Email Marketing Terms You Should Know

Convince & Convert

But I also love the final sentiment, because.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. That is because it’s impossible to be 100% accurate but it does give you an overall indication of the level of sentiment, e.g How: Sentiment analysis on the mentions.

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