Oktopost

OCTOBER 20, 2024

Social listening is tracking and analyzing broader conversations on social media to understand customer sentiment, emerging trends, and industry shifts. Social listening helps B2B organizations analyze trends and customer sentiment at a macro level. Listen In: What is Social Listening?

Sentiment 139

Sentiment B2B Patterns Analysis 139

Webbiquity SMM

JULY 23, 2024

Image credit: Kapwing Moreover, sentiment analysis tools like Brandwatch and Brand24 help you understand audience reactions. They analyze comments, likes, and shares to gauge sentiment. Hootsuite and Buffer automate your social media posting and scheduling, saving you time and ensuring consistent engagement.

B2B 213

B2B Strategy Hubspot Marketing 213

Social Media Strategies Summit

SEPTEMBER 22, 2021

Track online mentions to understand customer perception, spot changes in sentiment, and measure brand visibility. Analyze sentiment and brand perception without the clunkiness of having to sift through large datasets manually. Filter results across a range of criteria, including mention source, sentiment, and number of visits.

Social Media 176

Social Media Tools Sentiment Price 176

Awario

MARCH 11, 2021

For more data-driven decision-making, digital marketers still need surveys to collect the information that will help them run user-behavior and sentiment analyses But you cannot build a relationship with your audience without understanding its needs and preferences.

Survey 180

Survey Sentiment Tools Marketing 180

Sprout Social

MARCH 19, 2024

Advantages of using AI for generating data insights AI analytics offers many advantages, such as seeing hidden trends in large data sets, forecasting future market behaviors, analyzing customer sentiment, making decisions faster and creating personalized experiences.

Sentiment 129

Sentiment Banking Patterns Hotels 129

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Sentiment 142

Sentiment Marketing Analysis Loyalty 142

Sprout Social

SEPTEMBER 19, 2024

If engagement and brand sentiment are high on your list, a micro or nano influencer with an interactive, community-centric social media presence could be a great choice. Her post, which included a personal and sentimental connection to the airport, generated a significant amount of positive engagement from her audience.

Influencer 113

Influencer Campaign CPM Sentiment 113

Dave Fleet

NOVEMBER 9, 2016

Sentiment and conversation trends matter. Implications for business: Don’t make the mistake of thinking that the shift towards one-way communication in social channels means that people aren’t talking to each other – or talking back. Pay attention. Analytics Drives News.

Analytics 305

Analytics Google Reader Social Media News 305

Sprout Social

OCTOBER 18, 2023

One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. Measuring sentiment can also help brands establish an overall baseline to answer the question, “how do people feel about us, and has that changed?” Then, dig in further.

Examples 135

Examples Social Media Sentiment Influencer 135

Webbiquity SMM

JANUARY 23, 2024

Track customer sentiment. That’s where sentiment analysis can help you. It’s a natural language processing system that identifies and analyzes the sentiment and intent of texts. It’s a natural language processing system that identifies and analyzes the sentiment and intent of texts. Measure customer satisfaction.

Sentiment 147

Sentiment How To Analysis Trends 147

Sprout Social

OCTOBER 28, 2024

Understanding the different types of brand mentions are important because they reflect brand sentiment, or in other words, how and where your brand is perceived. Customer feedback and sentiment analysis Brand mentions offer a unique opportunity to gather customer feedback through sentiment analysis.

Brands 112

Brands Sentiment Forums Brand Monitoring 112

Hootsuite

JANUARY 24, 2022

Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Twitter analytics tool that allows you to find, filter and sort tweets or followers by categories like location, sentiment, or engagement. See demographic data, sentiments, and what users are saying and to whom. SocialBearing.

Directory 145

Directory Tools HootSuite Twitter 145

Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next. This kind of regular listening allows you to spot trends, understand shifts in customer sentiment and also predict future needs.

Social Media 127

Social Media Sentiment Loyalty Microsoft 127

Oktopost

MARCH 10, 2022

Brand awareness/brand sentiment. Social listening to measure brand sentiment and share of voice: A great social listening tool can help you measure share of voice. With some, you can even perform a sentiment analysis. Or are you more focused on using social media for brand awareness? Customer or employee retention.

ROI 174

ROI B2B Social Media Brands 174

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. In this manner, sentiment analysis can identify factors affecting your brand image, customer retention rate or brand loyalty.

Sentiment 123

Sentiment Analysis Patterns Price 123

Sprout Social

MAY 7, 2024

By using a TikTok monitoring tool, you can conduct customer sentiment analysis to gauge feedback and understand the overall perception of your brand. Monitor customer sentiment Review customer sentiment analysis to get a granular understanding of what your audiences are saying and feeling about your brand.

Tools 122

Tools Strategy Brands Sentiment 122

Oktopost

MARCH 7, 2022

Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it. Social listening also helps you keep tabs on the social media sentiment toward your company and products. Sentiment Analysis. Why Social Listening is Important. Conversion Rate & ROI.

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 128

Process Sentiment Analysis Applications 128

Hootsuite

OCTOBER 9, 2024

By turning more consumers into advocates, you can boost your brand awareness and keep your sentiment on the incline. 1 Easy Social Listening Brand mentions, trending topics, and sentiment at your fingertips. In fact, 34% of consumers say “too much self-promotion” is a major turn-off in how they perceive brands on social. Top themes.

Examples 88

Examples HootSuite Sentiment UGC 88

Waxing UnLyrical

FEBRUARY 18, 2020

Customer sentiment. Finding tools that give them access to all of their information in a single dashboard which eliminates the need to log in in to multiple platforms to see all of the data that is being collected is critical. Data that PR professionals should be assessing includes: Newsroom engagement. Social media metrics. Share of voice.

Data 256

Data Metrics Press Release ROI 256

Sherrilynne Starkie

FEBRUARY 13, 2018

The consultant always listens to gauge audience sentiment to inform all activity. To engage online communities, a consultant participates daily in online discussions, asks and answers questions, and distributes valuable news and information. Listening to stakeholder communities is an important piece too. They are skilled storytellers.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 134

Patterns Sentiment Analysis Proposal 134

Social Media Strategies Summit

NOVEMBER 26, 2024

Lauren shared those sentiments and stressed the importance of getting some separation from social media — whether that means taking an afternoon off or simply going outside to touch grass. But that doesn’t make it any easier to handle. If it can’t be fixed instantly, let’s focus on what we can address at the moment.

Platform 192

Platform Strategy Team Issues 192

Sprout Social

FEBRUARY 19, 2024

How AI automation benefits businesses AI automation enables companies to automate workflows and get actionable insights through AI tasks like sentiment analysis so they can make tangible changes to drive growth. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

Strategy 123

Strategy Sentiment Marketing Patterns 123

Hootsuite

NOVEMBER 26, 2024

Public sentiment analysis It’s important for government agencies to understand how people feel about the work they do. It’s even more important to identify shifts in public sentiment that could be the first sign of a new risk or opportunity. In particular, managing negative shifts in public sentiment early helps prevent escalation.

Tools 93

Tools Sentiment HootSuite Analysis 93

Hootsuite

JULY 10, 2024

Hootsuite Listening doesn’t just track what people are saying — it uses enhanced sentiment analysis to tell you how they really feel. The results tab will show you a selection of popular posts related to your search terms — you can filter by sentiment, channel, and much more. They also get a report on social sentiment.

Examples 106

Examples Strategy HootSuite Sentiment 106

Sprout Social

JUNE 17, 2024

She recommends focusing on the granular details that show you the “why” behind customer sentiment and the choices they make. Reddit posts can spotlight the true emotional pulse of the customer and using AI tools that analyze sentiment can help connect the dots and highlight pain points.

Reddit 134

Reddit Strategy Sentiment Authentication 134

Sprout Social

OCTOBER 19, 2023

Sentiment analysis Marketers are turning to sentiment analysis to assess the tone and sentiment expressed in comments, posts and conversations around their brand to determine whether they are positive, negative or neutral. This enables you to actively monitor your reputation to ensure brand health.

Strategy 141

Strategy Sentiment Marketing Analysis 141

Convince & Convert

SEPTEMBER 14, 2024

Incorporate Natural Language Processing for Customer Sentiment Use Natural Language Processing to analyze customer feedback, reviews, or social media comments. AI can identify customer sentiment and critical topics, enabling you to craft marketing messages that resonate emotionally with your audience.

Trends 137

Trends Data Tips Marketing 137

Sprout Social

MARCH 16, 2023

Social customer service metrics can be grouped into three categories: speed and efficiency, volume and team productivity, and sentiment. Sentiment customer service metrics With so much valuable performance data, it might be tempting to zero-in on ways you can optimize your social customer care strategy.

Metrics 121

Metrics Social Media Sentiment Airlines 121

Hootsuite

NOVEMBER 4, 2024

Combine these with sentiment analysis to identify areas of audience concern. Nuanced) brand sentiment Hootsuite Listening Any degree of brand sentiment analysis is useful. Brand sentiment goes beyond mentions and engagement volume to track how people actually feel about your brand on social media. Book one now.

Analysis 86

Analysis Social Media HootSuite Sentiment 86

Sprout Social

JANUARY 9, 2024

For example, Sprout’s Listening capability will inform you of what topics are trending in social conversations about your brand, what related terms customers are using and the sentiment around those topics. These tools can seamlessly analyze all incoming messages and assign them sentiment so team members can quickly triage responses.

Analytics 132

Analytics Sentiment Analysis How To 132

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? Brands lined up for the opportunity to be associated with it, using the widespread recognition and positive sentiment that Barbie holds. Sprout’s social listening tools gather and analyze customer sentiment across millions of conversations online.

Brands 125

Brands How To Sentiment Metrics 125

Sprout Social

FEBRUARY 7, 2024

Understand customer sentiment Sentiment analysis —a core feature of competitive intelligence—gives you insight into how customers think and feel about certain brands and topics. Understanding sentiment helps you deliver better experiences and improve customer satisfaction. And there’s more. Want to get started today?

Tools 114

Tools Sentiment Marketing Reputation 114

Sprout Social

FEBRUARY 23, 2023

Your Listening Topics will track and analyze the conversations around relevant topics to understand consumer sentiment. Review dynamic word clouds, related keywords and hashtags, sentiment data and more for information that can guide your draft. Has sentiment been trending up or down in recent months?

Social Media 129

Social Media Brands Press Release Sentiment 129

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more. New to data analysis?

Social Media 115

Social Media Sentiment HootSuite Analysis 115

Sprout Social

SEPTEMBER 16, 2024

For example, Sprout Social enables teams to improve customer engagement by detecting sentiment, prioritizing high-importance messages, and providing quick, automated responses. Prioritize customer care based on message sentiment The sheer volume of incoming messages makes it crucial to identify those requiring immediate attention.

Social Media 97

Social Media How To Sentiment Analysis 97