Buzz Marketing for Technology

AUGUST 3, 2011

Most often they end up with a tool that monitors for them brand mentions and breaks them into bite sized chunks of data and ranking them by sentiment. So consider the fact that raw sentiment as determined by machine is often only 65% accurate – to me this is dangerously close to 50% or the equivalent of a coin toss.

Sentiment 198

Sentiment Brands Social Media Google 198

Buzz Marketing for Technology

AUGUST 10, 2011

To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. With sentiment there is no such thing as accuracy, there is only agreement. And, “sentiment&# does not mean the same thing to all people in all situations. Here is a good example.

Sentiment 223

Sentiment Analysis Social Media Analytics 223

Sprout Social

MARCH 27, 2019

Enter the world of sentiment analysis. In this guide, we’ll break down the importance of social media sentiment analysis, how to conduct it and what it can do to transform your business. What is sentiment analysis? If you want to know exactly how people feel about your business, sentiment analysis can do the trick.

Sentiment 108

Sentiment Social Media Analysis How To 108

Keyhole.co

OCTOBER 7, 2020

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool. Jump Links What is a sentiment analysis tool?

Sentiment 59

Sentiment Analysis Tools Social Media 59

Saying It Social

SEPTEMBER 30, 2014

The post Sentimental Insights For CXO appeared first on. Through the lens of my past, I will highlight 3 key considerations that businesses should keep in mind throughout their customer experience optimization (CXO) efforts.

Sentiment 114

Sentiment Social Media iPhone Facebook 114

Firebelly

MAY 27, 2010

Main | Jakes Take: Comcast Cares & You Can Too » May 27, 2010 BP Facebook Sentiment I spent some time evaluating sentiment towards BP on Facebook based on the number of 'pro' and 'con' pages. Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Im A Social Media Guru!

Sentiment 161

Sentiment Facebook Social Media Paid Search 161

Social Media Today

APRIL 5, 2020

Brand health is a collection of metrics which represent brand awareness, brand reputation, and brand’s share of voice.

Sentiment 196

Sentiment Brands Analysis Tools 196

Buzzlogix

AUGUST 28, 2017

What is Buzzlogix Sentiment Analysis. Sentiment analysis allows for the calculation of the overall opinion or feelings behind a phrase, person, brand or product. The understanding of consumer sentiment will help provide insights that may direct your overall marketing and brand strategy. View Your Results. Dashboard View Option.

Sentiment 40

Sentiment Analysis Features Widget 40

Meltwater

SEPTEMBER 26, 2019

What is Sentiment?Sentiment Sentiment was designed to provide helpful insights into how the media coverage an organization receives has been perceived by their audience. These metrics are used to help understand… Read More >>>.

Sentiment 60

Sentiment Metrics Organization 60

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more. New to data analysis?

Social Media 106

Social Media HootSuite Sentiment Analytics 106

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 86

Process Sentiment Social Media Analysis 86

Social Media Today

NOVEMBER 3, 2020

A recent survey of Facebook staff found that 51% of them agreed that the platform is 'good for the world', down from 70% just over a year ago.

Facebook 218

Facebook Sentiment Platform Survey 218

Social Media Strategies Summit

AUGUST 17, 2023

Audience Sentiment Audience sentiment is one way to measure how social media users feel about your brand and the products or services you sell. You can even compare your sentiment score to those of your competitors. But it’s well worth measuring because it speaks to the comparative strength of your brand.

Social Media 130

Social Media Metrics Sentiment Brands 130

Convince & Convert

JANUARY 9, 2012

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science. Hell, 12.7% Powerful mechanism. We like Visible a lot.

Sentiment 98

Sentiment Sysomos Crowdsourcing Visible Technologies 98

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Marketing 125

Marketing Sentiment Social Media Analysis 125

Net-Savvy Executive

MARCH 12, 2012

Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. If the system provides automated sentiment scoring, how does it work? At what level is sentiment scored and reported? Does the system go beyond sentiment? Why is that?

Sentiment 73

Sentiment Social Media Analysis Crowdsourcing 73

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. In this manner, sentiment analysis can identify factors affecting your brand image, customer retention rate or brand loyalty.

Sentiment 95

Sentiment Social Media Analysis Patterns 95

Social Media Today

MARCH 13, 2020

Facebook has announced the detection and removal of yet another group of accounts engaging in coordinated inauthentic behavior.

Facebook 177

Facebook Sentiment Groups Groups 177

Direct Marketing Observations

FEBRUARY 15, 2010

There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. So the sticking point here is whether or not you can use automated analysis to provide sentiment or if it has to be all human interface. For any local or small business, human processing of sentiment might be reasonable.

Sentiment 143

Sentiment Analysis Social Media SEO 143

Hootsuite

JUNE 29, 2023

You don’t necessarily have to sit back and accept public sentiment. By keeping track of brand mentions, you can do better brand sentiment analysis, easily collect valuable feedback, and step in before conversations get heated. Track your social sentiment Okay, so you know people are talking about you. The good news?

Reputation 111

Reputation Brands HootSuite Strategy 111

Sprout Social

AUGUST 9, 2023

Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. For example, you can get ahead of negative sentiment before it snowballs into something more serious like decreasing stock value or plummeting sales. engagement rate and sentiment).

Social Media 75

Social Media Sentiment Metrics Brands 75

Sprout Social

AUGUST 15, 2023

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack.

Brands 81

Brands Marketing Sentiment Analysis 81

Direct Marketing Observations

JANUARY 20, 2010

I thought it was just me and thus I wrote about the rise of the transactional conversation of Twitter on Monday. Then yesterday David Binkowski threw a post up on Shamable about gaming social media. At the same time Hubspot put out it’s 3rd state of The Twittersphere report. And Todd Defren lastly writes about moving the needle on Twitter.

Twitter 189

Twitter Sentiment Microblogging Hubspot 189

Awario

MARCH 11, 2021

For more data-driven decision-making, digital marketers still need surveys to collect the information that will help them run user-behavior and sentiment analyses But you cannot build a relationship with your audience without understanding its needs and preferences.

Survey 178

Survey Marketing Sentiment Social Networking 178

Sprout Social

MARCH 16, 2023

Social customer service metrics can be grouped into three categories: speed and efficiency, volume and team productivity, and sentiment. Sentiment customer service metrics With so much valuable performance data, it might be tempting to zero-in on ways you can optimize your social customer care strategy.

Social Media 92

Social Media Metrics Sentiment Airlines 92

Convince & Convert

JANUARY 9, 2012

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science. Hell, 12.7% Powerful mechanism. We like Visible a lot.

Sentiment 64

Sentiment Sysomos Crowdsourcing Visible Technologies 64

Hootsuite

SEPTEMBER 21, 2023

Vanity metrics in brand management While they can be really important and helpful, metrics like social media reach and sentiment scores can also be misleading out of context. Just because you have a positive sentiment score doesn’t mean that your target audience likes you more than your competitor. Please, please, no need to thank us.

Metrics 120

Metrics Examples Social Media Marketing 120

Keyhole.co

MARCH 9, 2023

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Social Media Social Media Management Sentiment 84

Forbes Social Media

NOVEMBER 27, 2020

Social media also saw a lot of anger directed towards Amazon.com and its founder billionaire Jeff Bezos.

Social Media 98

Social Media Sentiment 98

Oktopost

APRIL 24, 2023

Comparative Sentiment Have you ever received a text or email where the sender’s mood and feelings are left totally ambiguous? Sentiment matters, and being able to clearly view your social media analytics to see the sentiments behind your follower’s posts about you is fundamental to your social media usage. Is it more?

Analysis 62

Analysis Social Media Sentiment Social Media Management 62

Sprout Social

MAY 31, 2023

With AI, communications teams can gain a deeper understanding of the customer’s mind through social media sentiment analysis. Sentiment analysis tools use machine learning to gather information about consumer attitudes and assess their emotional state. Now, we’re changing our processes to accommodate state law.

Sentiment 112

Sentiment Press Release Analysis Social Media 112

Proactive Report

FEBRUARY 13, 2013

Tone and Sentiment Measures how a target audience is likely to feel about the individual, company, product, or topic after reading/viewing/listening to the item. Opportunities To See, are based in the total audited circulation as opposed to reach which is the percentage of people in your target audience that are reached. See Sidebar below.

Sentiment 49

Sentiment Press Release Flickr Social Media 49

Sprout Social

FEBRUARY 23, 2023

Your Listening Topics will track and analyze the conversations around relevant topics to understand consumer sentiment. Review dynamic word clouds, related keywords and hashtags, sentiment data and more for information that can guide your draft. Has sentiment been trending up or down in recent months?

Social Media 100

Social Media Brands Sentiment Press Release 100

BeingOptimist

MAY 17, 2023

Through advanced techniques like natural language processing (NLP) and sentiment analysis, AI-powered dialers can understand customer sentiments during calls, adapt their approach accordingly, and provide a more engaging and personalized experience. FAQs Q1: How does AI improve call quality in auto-dialing campaigns?

Campaign 75

Campaign Sentiment Privacy Analysis 75

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 103

Brands How To Social Media Sentiment 103

Oktopost

MARCH 20, 2022

With a Query set up around your brand name, Oktopost will grasp the number and sentiment of social mentions as well as the media coverage across news and blogs, while also giving you a location breakdown and the most used words mentioned in connection with your brand. Tracking customer conversations, industry trends, and influencers.

Conversation 118

Conversation Social Media Sentiment B2B 118

Hootsuite

JUNE 14, 2023

Enter social media monitoring for banks — the best way for financial institutions to monitor online sentiment and stay ahead of the curve. Hootsuite’s powerful social inbox allows you to measure customer satisfaction and keep an eye on audience sentiment. You can easily analyze engagement, reach, comments, and brand sentiment.

Social Media 79

Social Media Banking HootSuite Sentiment 79