Buzz Marketing for Technology

AUGUST 3, 2011

Most often they end up with a tool that monitors for them brand mentions and breaks them into bite sized chunks of data and ranking them by sentiment. So consider the fact that raw sentiment as determined by machine is often only 65% accurate – to me this is dangerously close to 50% or the equivalent of a coin toss.

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Sentiment Brands Social Media Google 198

Buzz Marketing for Technology

AUGUST 10, 2011

To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. With sentiment there is no such thing as accuracy, there is only agreement. And, “sentiment&# does not mean the same thing to all people in all situations. Here is a good example.

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Sentiment Analysis Social Media Analytics 223

Keyhole.co

OCTOBER 7, 2020

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool. Jump Links What is a sentiment analysis tool?

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Sentiment Analysis Tools Social Media 59

Sprout Social

MARCH 27, 2019

Enter the world of sentiment analysis. In this guide, we’ll break down the importance of social media sentiment analysis, how to conduct it and what it can do to transform your business. What is sentiment analysis? If you want to know exactly how people feel about your business, sentiment analysis can do the trick.

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Sentiment Social Media Analysis How To 107

Saying It Social

SEPTEMBER 30, 2014

The post Sentimental Insights For CXO appeared first on. Through the lens of my past, I will highlight 3 key considerations that businesses should keep in mind throughout their customer experience optimization (CXO) efforts.

Sentiment 114

Sentiment Social Media iPhone Facebook 114

Firebelly

MAY 27, 2010

Main | Jakes Take: Comcast Cares & You Can Too » May 27, 2010 BP Facebook Sentiment I spent some time evaluating sentiment towards BP on Facebook based on the number of 'pro' and 'con' pages. Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Im A Social Media Guru!

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Sentiment Facebook Social Media Paid Search 161

Social Media Today

APRIL 5, 2020

Brand health is a collection of metrics which represent brand awareness, brand reputation, and brand’s share of voice.

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Sentiment Brands Analysis Tools 191

Buzzlogix

AUGUST 28, 2017

What is Buzzlogix Sentiment Analysis. Sentiment analysis allows for the calculation of the overall opinion or feelings behind a phrase, person, brand or product. The understanding of consumer sentiment will help provide insights that may direct your overall marketing and brand strategy. View Your Results. Dashboard View Option.

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Sentiment Analysis Features Widget 40

Meltwater

SEPTEMBER 26, 2019

What is Sentiment?Sentiment Sentiment was designed to provide helpful insights into how the media coverage an organization receives has been perceived by their audience. These metrics are used to help understand… Read More >>>.

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Sentiment Metrics Organization 60

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

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Marketing Sentiment Social Media Analysis 127

Social Media Today

NOVEMBER 3, 2020

A recent survey of Facebook staff found that 51% of them agreed that the platform is 'good for the world', down from 70% just over a year ago.

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Facebook Sentiment Platform Survey 218

Convince & Convert

JANUARY 9, 2012

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science. Hell, 12.7% Powerful mechanism. We like Visible a lot.

Sentiment 98

Sentiment Sysomos Crowdsourcing Visible Technologies 98

Net-Savvy Executive

MARCH 12, 2012

Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. If the system provides automated sentiment scoring, how does it work? At what level is sentiment scored and reported? Does the system go beyond sentiment? Why is that?

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Sentiment Social Media Analysis Crowdsourcing 73

Direct Marketing Observations

FEBRUARY 15, 2010

There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. So the sticking point here is whether or not you can use automated analysis to provide sentiment or if it has to be all human interface. For any local or small business, human processing of sentiment might be reasonable.

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Sentiment Analysis Social Media SEO 143

Social Media Today

MARCH 13, 2020

Facebook has announced the detection and removal of yet another group of accounts engaging in coordinated inauthentic behavior.

Facebook 179

Facebook Sentiment Groups Groups 179

BeingOptimist

MAY 17, 2023

Through advanced techniques like natural language processing (NLP) and sentiment analysis, AI-powered dialers can understand customer sentiments during calls, adapt their approach accordingly, and provide a more engaging and personalized experience. FAQs Q1: How does AI improve call quality in auto-dialing campaigns?

Campaign 75

Campaign Sentiment Privacy Analysis 75

Sprout Social

MARCH 16, 2023

Social customer service metrics can be grouped into three categories: speed and efficiency, volume and team productivity, and sentiment. Sentiment customer service metrics With so much valuable performance data, it might be tempting to zero-in on ways you can optimize your social customer care strategy.

Social Media 94

Social Media Metrics Sentiment Airlines 94

Oktopost

APRIL 24, 2023

Comparative Sentiment Have you ever received a text or email where the sender’s mood and feelings are left totally ambiguous? Sentiment matters, and being able to clearly view your social media analytics to see the sentiments behind your follower’s posts about you is fundamental to your social media usage. Is it more?

Analysis 62

Analysis Social Media Sentiment Social Media Management 62

Forbes Social Media

NOVEMBER 27, 2020

Social media also saw a lot of anger directed towards Amazon.com and its founder billionaire Jeff Bezos.

Social Media 124

Social Media Sentiment 124

Keyhole.co

MARCH 9, 2023

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Social Media Sentiment Social Media Management 84

Awario

MARCH 11, 2021

For more data-driven decision-making, digital marketers still need surveys to collect the information that will help them run user-behavior and sentiment analyses But you cannot build a relationship with your audience without understanding its needs and preferences.

Survey 178

Survey Marketing Sentiment Social Networking 178

Convince & Convert

JANUARY 9, 2012

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science. Hell, 12.7% Powerful mechanism. We like Visible a lot.

Sentiment 64

Sentiment Sysomos Crowdsourcing Visible Technologies 64

Direct Marketing Observations

JANUARY 20, 2010

I thought it was just me and thus I wrote about the rise of the transactional conversation of Twitter on Monday. Then yesterday David Binkowski threw a post up on Shamable about gaming social media. At the same time Hubspot put out it’s 3rd state of The Twittersphere report. And Todd Defren lastly writes about moving the needle on Twitter.

Twitter 189

Twitter Sentiment Microblogging Hubspot 189

Sprout Social

MAY 15, 2023

While one tool gives you an in-depth sentiment analysis, another may be much better at predicting trends. Brand-specific conversations give you more visibility into customer experiences and brand sentiment. You can even measure brand sentiment and quickly identify reputational risks.

Brands 98

Brands Tools Tweetdeck Hashtag 98

Hootsuite

MAY 16, 2023

It continues with steps to mitigate negative sentiment. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts. Sentiment analysis is the contextual review of brand mentions. Hootsuite has you covered.

Social Media 108

Social Media Reputation HootSuite Sentiment 108

Sprout Social

FEBRUARY 23, 2023

Your Listening Topics will track and analyze the conversations around relevant topics to understand consumer sentiment. Review dynamic word clouds, related keywords and hashtags, sentiment data and more for information that can guide your draft. Has sentiment been trending up or down in recent months?

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Social Media Brands Sentiment Press Release 103

Keyhole.co

MAY 16, 2023

Sentiment The tone or feeling expressed in the media mentions about your brand is what typically refers to sentiment analysis. For example, the sentiment is positive if someone writes a positive review about your product. If someone complains about your customer service, the sentiment is negative.

Tools 52

Tools Social Media Sentiment Brands 52

Keyhole.co

MAY 3, 2023

Sentiment Analysis Beyond pure quantity, it’s important to know how people feel about a topic. Ultimately, your goal is to create a positive sentiment around your brand, so tracking sentiment analysis is another insight into whether or not content on a particular hashtag is positive or negative in nature.

Hashtag 52

Hashtag Social Media How To Sentiment 52

Proactive Report

FEBRUARY 13, 2013

Tone and Sentiment Measures how a target audience is likely to feel about the individual, company, product, or topic after reading/viewing/listening to the item. Opportunities To See, are based in the total audited circulation as opposed to reach which is the percentage of people in your target audience that are reached. See Sidebar below.

Sentiment 49

Sentiment Press Release Flickr Social Media 49

Oktopost

MARCH 20, 2022

With a Query set up around your brand name, Oktopost will grasp the number and sentiment of social mentions as well as the media coverage across news and blogs, while also giving you a location breakdown and the most used words mentioned in connection with your brand. Tracking customer conversations, industry trends, and influencers.

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Conversation Social Media Sentiment B2B 118

Keyhole.co

OCTOBER 26, 2022

Volume and Sentiment 5. Volume and Sentiment. Sentiment shows you how people feel about your brand. To measure sentiment, monitor messages and relevant keywords online. Don’t forget to monitor trends associated with volume and sentiment to see what’s most often associated with your brand. Engagement 4.

Social Media 98

Social Media Metrics Tools Sentiment 98

Sprout Social

FEBRUARY 18, 2021

Improve customer satisfaction and sentiment. Key metrics: Positive and negative sentiment. Social media users aren’t afraid to share their customer service experiences online, and with social media listening , you can capture sentiment, collect feedback and respond, even when your brand isn’t tagged. “We

Metrics 140

Metrics Social Media Sentiment Brands 140

SocMed Sean

JULY 2, 2017

When you switch over to the conversation in mobile, however, viewing that sentiment doesn’t register as having read the message, which causes the sentiment to remain in unread status, causing the new message icon to recur over and over.

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Notification Facebook Sentiment Mobile 267

Keyhole.co

MARCH 30, 2023

Monitor your brand mentions on Keyhole You can also discover sentiments by tracking your brand names, hashtags , keywords, etc., From the left navigation panel, select Sentiment. Keyhole will display a sentiment analysis graph showing the percentage of positive, negative, and neutral mentions of your brand. And that’s it!

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Brand Monitoring Reputation Brands Social Media 52

Oktopost

MARCH 7, 2022

Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it. Social listening also helps you keep tabs on the social media sentiment toward your company and products. Sentiment Analysis. Why Social Listening is Important. Conversion Rate & ROI.

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B2B Social Media Sentiment Hashtag 155

Oktopost

MAY 2, 2023

Social media monitoring is great for keeping an eye out for those times when you need to be reactive, such as a negative shift in sentiment. No, although the two terms are sometimes confused. It’s about keeping tabs on direct mentions of and interactions with your brand, so that you can go into crisis management mode as soon as possible.

Social Media 62

Social Media Sentiment Social Media Management Trends 62

Forbes Social Media

MARCH 4, 2022

While there are no doubt many who share the sentiment, Graham came under fire from U.S. lawmakers on both sides of the aisle.

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Social Media Sentiment 98