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Sentimental Insights For CXO
Saying It Social
SEPTEMBER 30, 2014
The post Sentimental Insights For CXO appeared first on. Details on how the rapidly evolving technology landscape has shaped millennial purchase behavior.
Sentiment Related Topics 
Is Sentiment Making Brands Stupid?
Buzz Marketing for Technology
AUGUST 3, 2011
Most often they end up with a tool that monitors for them brand mentions and breaks them into bite sized chunks of data and ranking them by sentiment. So I ask you again – is Sentiment Making Brands Stupid?
Trending Sources
Why Semantic Analysis trumps Sentiment Analysis
Buzz Marketing for Technology
MAY 4, 2011
For years, sentiment has been a widely used measure of how customers view a company’s products and services. But sentiment analysis has inherent flaws. Another problem with sentiment is statistical confidence in the data.
BP Facebook Sentiment
Firebelly
MAY 27, 2010
Main | Jakes Take: Comcast Cares & You Can Too » May 27, 2010 BP Facebook Sentiment I spent some time evaluating sentiment towards BP on Facebook based on the number of 'pro' and 'con' pages.
Is It Time To Reconsider Sentiment Scoring?
Buzz Marketing for Technology
AUGUST 10, 2011
To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. With sentiment there is no such thing as accuracy, there is only agreement. And, “sentiment&# does not mean the same thing to all people in all situations.
Jim Sterne on social media metrics: reach, influence, sentiment.
Social Media Citizens
MARCH 10, 2010
Then, there’s the question of sentiment – something we may never be able to monitor technically – to help us get a handle on and track brand attitude. Sentiment is indeed hard to measure.
Measuring Twitter Sentiment – UpprDwnr
TwiTip
AUGUST 9, 2010
Measuring Twitter Sentiment – UpprDwnr 7 Over the past few months, the outcry for ways to measure public sentiment online has grown exponentially. I am co-creator of upprdwnr , a tool that measures public sentiment on twitter.
The sea change in Twitter sentiment
Direct Marketing Observations
JANUARY 20, 2010
I thought it was just me and thus I wrote about the rise of the transactional conversation of Twitter on Monday. Then yesterday David Binkowski threw a post up on Shamable about gaming social media. At the same time Hubspot put out it’s 3rd state of The Twittersphere report. And Todd Defren lastly writes about moving the needle on Twitter.
6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment
Convince & Convert
JANUARY 9, 2012
Sentiment Graph for a Talking Bag. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science.
Tone or Sentiment — The New PR Standards
Proactive Report
FEBRUARY 13, 2013
Tone and Sentiment Measures how a target audience is likely to feel about the individual, company, product, or topic after reading/viewing/listening to the item.
Trending Hashtags: How to Reverse Negative Sentiment for Your Brand or Influencer
Meltwater
AUGUST 23, 2016
On social networks such as Twitter and Instagram, the use of hashtags has increased explosively since… Read More.
The 29 Best Social Media Monitoring Tools
Webbiquity SMM
FEBRUARY 13, 2017
Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Monitor groups, topics, the sentiment surrounding the conversation, and the influence of each post.
Social Networking Stats: Complaints Total One-Fifth of Brand Interactions on Facebook, Twitter
The Realtime Report
APRIL 3, 2014
Here are the specific numbers for brand interaction sentiment on each social platform: Facebook: 49% positive, 32% neutral, 20% negative. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube.
This weeks #SocialMedia Tweetchat Topic: Sentiment Analysis-Opinions Matter, If Only You Knew Which Ones
Direct Marketing Observations
FEBRUARY 15, 2010
There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. So the sticking point here is whether or not you can use automated analysis to provide sentiment or if it has to be all human interface. For any local or small business, human processing of sentiment might be reasonable. If you ask 10 people how to measure sentiment, you will most certainly get 12 answers (yes 12). Q1: How do you define positive sentiment?
6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment
Convince & Convert
JANUARY 9, 2012
Sentiment Graph for a Talking Bag. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science.
How to Know If Your Brand Should Hop on a New Social Media Trend
Ignite Social Media
AUGUST 23, 2016
What is the sentiment behind the trend? Does everyone on your Twitter timeline seem to be obsessed with a new movie, television show, or mobile app? Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election?
Converseon Study: Social Interactions More Likely To Be Neutral
Firebelly
MAY 15, 2014
Blog listening social interaction sentiment Marketers tend to be an optimistic breed. We stay positive most of the time and focus on hitting objectives. Often we’re met with the dissent of “what if” or “are you sure?”
Which Universities Do People Like, Dislike Most on Twitter?
SocialTimes Twitter
JUNE 28, 2016
Among the discussion topics is which colleges and universities provide the best experience and education, and this social media sentiment is not available on college websites. According to the report, the sentiment of the @mention tweets can be an indication of campus atmosphere.
The Importance of Off Channel Social Listening
Ignite Social Media
SEPTEMBER 8, 2016
It’s quite easy for brands to know what their customers want by seeing what they are saying on their social channels. People voice their love and disappointment for products or companies openly and for the most part they desire for the brands to notice them.
Romi Mahajan leaves Microsoft to Join Metavana as CMO
Buzz Marketing for Technology
NOVEMBER 17, 2011
My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. Is It Time To Reconsider Sentiment Scoring?
Four Ways to Combat Audience Negativity on Social Media
Ignite Social Media
SEPTEMBER 23, 2016
It can be disheartening opening up your channels on a Monday morning and seeing a wave of negative comments flooding your notifications. Trust me, we’ve all been there before on the community management team — audience negativity is an inevitable part of being in social media.
Report: How Twitter Users Discuss Mental Health Issues
SocialTimes Twitter
MAY 12, 2016
May is Mental Health Awareness Month, and PsychGuides.com used Twitter’s application-programming interface to search for mental-health-related hashtags and terms to find out which people use most and the sentiment of mental health conversations on the platform.
Facebook Beefs Up Analytics for Apps
SocialTimes Facebook
SEPTEMBER 1, 2016
Sharing insights (pictured above) help you see the most popular stories shared from your website to Facebook and the aggregated demographics of the people who shared them, as well as a sentiment analysis, top quotes and other insights.
New Report Highlights Declining Consumer Trust in Facebook as a News Source
Social Media Today
JUNE 15, 2018
Another new report has shown that consumer sentiment around Facebook is in decline, underlining the effects of the fake news scandal
Expert Tips to Measure the ROI of Your Influencer Marketing
Talkwalker SM
FEBRUARY 8, 2016
Tip #2: Change In Sentiment: Maximize ROI By Identifying Key Marketing Efforts. By tracking the sentiment of social media posts connected to your brand, social listening can help you identify which of your marketing efforts generated the most ROI in terms of brand perception.
Is Customer Service a Part of Your Marketing Budget?
Convince & Convert
NOVEMBER 5, 2014
Sentiment. If the sentiment is negative, that interaction will have much less weight assigned to it than if it’s positive. But at the top will be the steakhouses your friends have visited – if their sentiment was good.
Four Metrics for Measuring Social ROI
Mindjumpers
JANUARY 25, 2013
Additionally, analyzing real-time social media sentiment, by using social media management systems to track down all mentions of the brand’s name, will provide insights on the brand’s reputation and how its name is being perceived. Social media is all about interactions.
Content Tagging For Better Social Media Analytics
Talkwalker SM
APRIL 28, 2016
Refine Sentiment Analysis With Rule Based Tagging. Social sentiment analysis is a bit of a controversial topic when it comes to social data intelligence. What is rule based tagging ?
What’s the Best Social Media Monitoring Tool? It Depends
Webbiquity SMM
OCTOBER 13, 2010
and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Tags: Social Media Marketing Social PR Alterian SM2 analytics Andy Beal Bacon's clipping service Cision Forrester Research Google Alerts Nielsen BuzzMetrics pricing PRWeb Radian6 sentiment tracking social media monitoring tools Social Mention Techrigy Trackur UberVU Vocus
Facebook for Marketing Research: Political Polls #auspol
Laurel Papworth
FEBRUARY 19, 2013
I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Does Facebook do Sentiment Analysis? Facebook Advertising and Sentiment.
Getting Social Media Strategy Right in Financial Services
Convince & Convert
NOVEMBER 2, 2012
Click the play button to listen here: Click to read more » Social Pros Podcast banking fifth third bank shannon paul share of voice social media metrics social media sentiment social media strategy Social ProsShannon Paul, Fifth Third Bank @shannonpaul.
How to read body language on the web
Engaging Brand
SEPTEMBER 8, 2011
Through alerts you can track sentiment, track what people are saying about you. brand Social Media Social Networking body language social media social networking track sentimentCan you remember the old days.when business was done in person, oh the good old days!
Social media metrics: why, what and how to measure according to Jim Sterne
Social Email Marketing
JUNE 26, 2011
Social media management Social media metrics and measurement Social media ROI blogging bookmarking consumer-generated content customer satisfaction David Berkowitz Delicious Digg Facebook Flickr Forums and message boards Jim Sterne key performance indicator KPI LinkedIn lower costs Marketers Studio marketing mix media sharing micro-blogging Ning raise revenue roi sentiment social media marketing Social Media Metrics social networks StumbleUpon YouTube
Social Analytics: A Valuable Tool Evolving to Meet Expectations
The Realtime Report
FEBRUARY 12, 2017
Areas In Which Social Analytics Products Need Improvement: Sentiment Analysis – Users feel that many social analytics products have outdated technology when it comes to sentiment analysis features. Social Analytics: A Valuable Tool Evolving To Meet Expectations. By Levi Olmstead.
Key Findings from the State of Community Management Report 2018
SocialFish
MAY 30, 2018
They enable behavior changes that directly impact profitability and revenue generation, while also having an overwhelmingly positive impact on brand and cultural sentiment. The Community Roundtable’s seminal State of Community Management Report 2018 is out!!
[SOLVED] How Do I Clear The Facebook Messenger Notification When I Don’t Have A New Message?
SocMed Sean
JULY 2, 2017
When you switch over to the conversation in mobile, however, viewing that sentiment doesn’t register as having read the message, which causes the sentiment to remain in unread status, causing the new message icon to recur over and over.
Social Media Listening – It’s About Emotions
Janet Fouts
JULY 24, 2017
It’s not entirely accurate to use tools that judge sentiment as a data point either. Sentiment analysis may add some context, but in general, we are guessing when we build predictive models based on social media data sets.
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