Key Findings from the State of Community Management Report 2018


The Community Roundtable’s seminal State of Community Management Report 2018 is out!! “Communities impact every facet of organizational life, from empowering individual contributors to generating strategic value.

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How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

What is the sentiment behind the trend? Does everyone on your Twitter timeline seem to be obsessed with a new movie, television show, or mobile app? Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election?

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Trending Sources

Five Observations Gained from Starting an Online Community

Waxing UnLyrical

In October of last year, I launched an online community called Agree, Disagree, or Qualify. Building an online community doesn’t happen overnight. Discussion builds communities. These members have tested more than 4,200 claims and provided more than 70,000 comments worth of interaction on topics serious, sentimental, political, and scientific. The community builds upon itself by testing claims and commenting on those claims. Hey there, #WUL.

This weeks #SocialMedia Tweetchat Topic: Sentiment Analysis-Opinions Matter, If Only You Knew Which Ones

Direct Marketing Observations

There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. So the sticking point here is whether or not you can use automated analysis to provide sentiment or if it has to be all human interface. For any local or small business, human processing of sentiment might be reasonable. If you ask 10 people how to measure sentiment, you will most certainly get 12 answers (yes 12). Q1: How do you define positive sentiment?

Four Ways to Combat Audience Negativity on Social Media

Ignite Social Media

Trust me, we’ve all been there before on the community management team — audience negativity is an inevitable part of being in social media. Such insights are critical to best in class community management.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Curalate also has community management capabilities that allow you to discover uncovered conversations about your brand.”

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The Importance of Off Channel Social Listening

Ignite Social Media

It’s quite easy for brands to know what their customers want by seeing what they are saying on their social channels. People voice their love and disappointment for products or companies openly and for the most part they desire for the brands to notice them.

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Does Facebook do Sentiment Analysis? Facebook Advertising and Sentiment.

A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

The New Community Rules talks about the important role social media has begun playing in our lives. If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. Fortunately, we have social media communities to inspire us. Access to these social media communities is free. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

VenueSeen: New Monitoring Tool Brings Customers and Brands Closer Together


Yet, brands are still trying to grasp exactly how to best reach their customers and community on the go. VenueSeen , a new monitoring tool, can potentially bring brands with a physical location, like coffee shops or shopping destinations, closer to their community.

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Why We Still Love Twitter


Community Management/Customer Service. Since many of these interactions are spurred by complaints, this is an enormous opportunity for brands to right wrongs, build consumer trust, and change sentiment. Uncategorized Best Practices Community Management Real-Time Strategy Twitter

The 7 Types of Social Media Users and How to Engage Them


You don’t have to offer anything big, but your fans will appreciate the sentiment. Content Strategy Implementation communications community community managers creativity social media social networking strategic thinking

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The skinny on the Small World Labs – Personify merger


Ben at Online Community Results (our partner in crime for awesome community strategy projects) expressed what many of you may have been thinking, having seen the carnage (imho) that was the Avectra/Memberfuse acquisition a few years ago.

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Top Three Takeaways from Finding Readers Week: What Can You Do Today to Create Community?


The universal sentiment was honour your reader. She dedicated hours to doing this, and in turn, was rewarded with a highly-engaged readership who have a real sense of community. Top Three Takeaways from Finding Readers Week: What Can You Do Today to Create Community?

Crisis Management: How to Prevent a Crisis and How to Respond if it Occurs – Part 1


Today, a lot of communication among stakeholders is taking place in social media, and brands must therefore monitor social channels such as blogs, Twitter and Facebook for sentiments and influencers. How to Actively Use Facebook Post Insights to Improve Your Community Management.

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Humanize in Action: great social media is possible even in a regulated industry


Wendy says it’s a non-moderated, open network with 6,5000 communities formed. So they created TD Helps, a subset of experts who work on the website via a community. As a benefit, these answers are shared with a larger community and spread the information to larger audiences.

How to Achieve Grade A Customer Care in 2017

Ignite Social Media

Responding to customer issues and questions in a timely manner can greatly improve the reputation and sentiment around your brand. In turn, these advocates will spread the word about you to their networks and even help answer questions from others in your social media communities.

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3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

Your boss and other stakeholders are likely far more interested in revenue, brand awareness, customer satisfaction, sentiment, word of mouth, share of voice, insights achieved from learning what others are saying about your brand on the social networks and the list goes on.

Social Media Marketers: Time to Get Personal


At Mindjumpers, we spent a lot of time on constantly optimising and developing our own take on community management. In the centre of any good community management approach is of course the identity of the brand. Tweet.

How To Gain Value From Social Media Feedback


Moreover, the feedback is real-time and organic – the amount of feedback and the timing of it can give you a sense of prevailing trends and sentiment in relation to your business. Tweet Many businesses hop on the social media train, since this is what everyone else is doing these days.

Branding: When Political Campaigns Turn to Social Media


Like always, it has been a long, exhausting struggle between Democrats and Republicans who made use of every possible voter encouraging sentiment to win over voters. The Presidential Election 2012 is now over.

Power Of An Update: How Nikon Got Into A Crisis & Averted It!


Tweet When running a community on Facebook, there’s a great reason to be careful while posting updates. Define your work process: Running a community, it’s important for the employees involved to know what tasks are assigned to each person.

Why Komen Was Destined to Clash with Social Media


Just read these three quotes to get a feel for the overall sentiment that Komen has lost touch with their base. million to a more than $400 million fundraising machine , with about $98 million in community grants given last year. Case Study Humanize Open Community Risk and Social Medi

Using Social Media to Predict the College Football Playoff

Ignite Social Media

Using social media to predict events like this requires an assumption that the volume of social media mentions, fan activity, sentiment or other trends surrounding a topic somehow influence or indicate the likelihood of an event. You’ve seen the headlines.

7 Levels of Social Media Engagement

Laurel Papworth

LinkedIn is blocked because someone mentioned someone once found a job on this online community. The online community is unaware they are being listened to, and couldn’t care less if they were. The role of the community is to forward on the material, but ssshhh!

Tips for Engaging with Social Movements as a Brand

Ignite Social Media

What’s the sentiment? Community Management PR Social Media Marketing Social Media Strategy social media Social Media Movements Social Movements

3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

Your boss and other stakeholders are likely far more interested in revenue, brand awareness, customer satisfaction, sentiment, word of mouth, share of voice, insights achieved from learning what others are saying about your brand on the social networks and the list goes on.

How to Write a Social Media Strategy in 9 Steps

Laurel Papworth

Community management is moving people through from Visitor to Lead to Customer to Engaged Customer through a series of Call to Actions. Without this, there is no re-engagement back to the community. Is a competition relevant to a health community?

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Viral video: Jim Carrey’s take on gun control

Sherrilynne Starkie

However, the overall sentiment of social media activity has been positive, despite Fox’s colourful criticism. Sysomos gives the sentiment a 68% favourable score.

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16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

Not community driven content. But they are also about COMMUNITIES OF INTEREST and linking your content to groups that would be interested. Jump In on One-off #hashtag threaded conversations (one time, temporary community).

6 Twitter Search Features You Should Already Be Using

agora pulse

While this search may seem unnecessary, it’s worth having your community manager take a look at if you’re using a hashtag for contest entries and user generated content (UGC) or finding overlooked customer service opportunities to respond to. Search Sentiment.

Creating Engagement in B2B Marketing

Buzz Marketing for Technology

So one of my team’s objectives this year is not only to create more social content but also to move the needle on engagement and sentiment. A recent Cone Inc.’s

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How to Write Facebook Sponsored Posts And Dodge the Haters

Laurel Papworth

So hey, let’s inflict it on the customer community anyway by paying to get their attention, by yelling at them using traditional ads. The community starts yelling back. The ad comes through, the comments are atrocious, brand recall might be high but brand sentiment plummets.

Agency Flash Mobs vs Social Flash Mobs

Laurel Papworth

A tip: To the Public Relations firm, instead of hiring a choreographer, dance troupe, and agency to promote to media and get covereage after the event, build an online community with resources for flash mobbers. Community Created. Semi-professional, more community less client focussed.

Winning the Marketing Battle Between Help and Hype

Convince & Convert

In almost every presentation I work up, there is one line that invariably finds its way onto a slide: “Adding value through the timely publishing of useful content is the best way to generate goodwill in the communities you operate in.” Image via

Social Pros 29 – Lauren Vargas, Aetna

Convince & Convert

Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome. I’ve built three community teams, and I’ve hired and fired quite a few.

What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

This could be customers, employees, surrounding communities, shareholders, policymakers and so on. To engage online communities, a consultant participates daily in online discussions, asks and answers questions, and distributes valuable news and information.

Our Favorite Agorapulse Social Media Hacks

agora pulse

Community management. Track sentiment. Add a few saved replies that have a similar sentiment: “Thanks so much!” In today’s busy, modern world, we’re constantly on the hunt for “hacks” to make our lives both better and easier.

Memorial Day & Social Media: 5 Must-Reads


Customers Bullish On Travel, Spending This Memorial Weekend, Says Social Sentiment Index [STUDY]. We’ve received comments and donations from people who don’t even live in this state or in this community.

What does a social media analyst do?


By doing so you can look for hidden patterns in the sentiment, comments, and so on. You might think that it is up to a social media manager or a community manager to tackle all the negative sentiment your brand might receive on social media (which is partly true).