Direct Marketing Observations

FEBRUARY 15, 2010

There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. The challenge, after aggregating all of the buzz or mentions of everything you are tracking, is to make sense of it all and to make it actionable back inside your company. Q1: How do you define positive sentiment?

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Oktopost

MARCH 20, 2022

With a Query set up around your brand name, Oktopost will grasp the number and sentiment of social mentions as well as the media coverage across news and blogs, while also giving you a location breakdown and the most used words mentioned in connection with your brand. Tracking customer conversations, industry trends, and influencers.

Conversation 118

Conversation Sentiment B2B Module 118

The Realtime Report

APRIL 16, 2024

The measures taken by Google include prioritizing original and authentic reviews over recycled information that passes around aggregator sites. “AI AI shouldn’t replace human writers, but it can be a valuable tool,” says Karla Jo Helms, Anti-PR® Chief Strategist of JOTO PR Disruptors.

Google 91

Google Aggregator Authentication Collaboration 91

Sprout Social

JULY 6, 2022

Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. One Tweet might not mean a lot, but the aggregation of every post on a topic that’s relevant to your business can be magical. React in real time.

Social Media 128

Social Media Sentiment Survey Marketing 128

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 126

Brands Sentiment How To Analysis 126

Sprout Social

JANUARY 3, 2022

The first step you should take is to get a handle on your existing audience by aggregating social media data across your active social networks (Facebook, Instagram, Twitter, etc.) Pro tip: You can even use this tool to monitor your competitors’ branded keywords to see how their public sentiment compares to your own. Glad you asked.

Data 144

Data Social Media Sentiment Team 144

Sprout Social

SEPTEMBER 9, 2020

It’s about casting a wider net to find and analyze conversations for powerful, qualitative insights like competitive analysis , sentiment analysis and brand health. Social listening goes beyond monitoring and replying to incoming questions or comments about your brand. The Director of Brand. For instance…. The VP of Digital Marketing.

Organization 135

Organization Sentiment Social Media Management Analysis 135

Sprout Social

JANUARY 21, 2021

Start with sentiment analysis to assess your current brand health. This is where conducting sentiment analysis comes in handy. For example, sentiment analysis can clue you in on whether people largely feel positively, negatively or indifferent about your brand based on how they talk about it. Reviews are no exception.

Sentiment 141

Sentiment How To Marketing Analysis 141

Mindjumpers

JANUARY 10, 2013

Monitoring brand mentions, share of voice, sentiment etc. With all the various monitoring and social data aggregations tools combined, brands are increasingly able to collect true insights. This obliges brands to put in a lot of human efforts in filtering through all the data collected by aggregation tools. Gain deeper insights.

Brands 264

Brands Aggregator Curation Hashtag 264

Keyhole.co

NOVEMBER 7, 2023

However, this analytical approach is not merely about data aggregation. You can also use Keyhole’s QuickTrends for aggregated analytics at a glance on a practical dashboard. Input up to 3 brands and Keyhole compares your brand over time against those competitors, revealing trends, impressions, key posts, share of voice, and sentiments.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Firebelly

MAY 28, 2012

Customers Bullish On Travel, Spending This Memorial Weekend, Says Social Sentiment Index [STUDY]. Whether in combat or not, stateside or abroad, each person who has had the bravery and valor to serve their country deserves our gratitude.

Social Media 179

Social Media Sentiment Aggregator Travel 179

Buzz Marketing for Technology

NOVEMBER 17, 2011

A: After an aggregate of 9 years at Microsoft, being the CMO of a $100M dollar digital agency, and a writer, I wanted to get back to my roots in terms of “building” something that had huge customer promise and could make a dent in reality as we know it. Is It Time To Reconsider Sentiment Scoring? Is Sentiment Making Brands Stupid?

Microsoft 235

Microsoft Sentiment Engineering Trends 235

Sprout Social

JUNE 1, 2021

Sprout users can leverage the Profile Performance Report, which provides a high-level aggregate of performance data across multiple channels, to frame renewal conversations. Brand sentiment. Sentiment data speaks volumes, quantifying how people feel about a business. What does that say about audience preferences?

Sentiment 101

Sentiment Proposal How To Metrics 101

Sprout Social

JUNE 11, 2024

It aggregates insights, allowing us to look at everything through the same lens.” The tool provides an overview of the conversation at large, along with valuable sentiment analysis data to provide a clearer understanding of audience opinions.

Education 124

Education Social Media Strategy Collaboration 124

Harp Interactive

MARCH 31, 2010

Radian 6 : A comprehensive monitoring, listening and sentiment measuring tool to measure the buzz surrounding your brand or a meme. Twitrratr : Great free tool that measures sentiment and Buzz on Twitter. Social Media Metrics (Grease Monkey) : A plug-in script that soups up your Google analytics to measure social media campaigns.

Analytics 350

Analytics Social Media Trendrr Digg 350

Ignite Social Media

JANUARY 25, 2018

Post sentiment- aggregated feelings about your topic. Bacon has an 84% positive sentiment. Time posted- time of day when the audience posts about your topic. Surprisingly people talk about bacon more in the evening than they do in the morning. Implications for Marketers.

Facebook 109

Facebook Sample Samples Sentiment 109

Sprout Social

FEBRUARY 20, 2020

Improve sentiment around customer service. You can’t listen and aggregate this much data “by hand,” so it’s important to choose a listening tool that reaches the deepest corners of social, brings forth actionable data, measures sentiment, and integrates effortlessly into your business strategy. Product and R&D.

Strategy 124

Strategy Sentiment Social Media Management Analysis 124

Sprout Social

JUNE 23, 2021

By using a powerful social listening tool to aggregate and parse all of that conversational data, smart brands can formulate and test hypotheses quickly and then pressure test those assumptions through qualitative research. In short: Be scrappier, and see innovation differently. Lizz Kannenberg Senior Creative Director, Sprout Social.

Social Media 104

Social Media Focus Group Aggregator Research 104

Sprout Social

FEBRUARY 5, 2020

Is sentiment trending up or down? As users switched from the old to new experience, we tracked spikes in keyword usage, conversation volume, sentiment trends and more. Then head to the Tag Report to see all of those messages in one place and share aggregate feedback regularly. . Are users running into bugs?

Tools 106

Tools Sentiment How To Team 106

Sprout Social

JUNE 27, 2023

Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position. These reports provide you with an overview of customer sentiments and your brand health, which you can use to amplify your social strategy and other marketing efforts.

Review 135

Review Brands How To Analysis 135

Keyhole.co

FEBRUARY 23, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. Many social media analytics tools offer dashboards that aggregate data from multiple platforms, allowing you to compare metrics side-by-side and identify platform-specific strengths and weaknesses. Engagement rate: Monitor comments, shares, replies, and message responses.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

agora pulse

JANUARY 6, 2021

Set aside a few minutes to check over engagement stats and sentiment for recent posts. To keep tabs on important blogs and industry sites, I recommend using a news aggregator app like Feedly. Although you may only prepare social media reports every week or month, reviewing analytics more frequently is important.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

agora pulse

MAY 31, 2018

Actions (as an aggregate metric). The Actions metric helped you track these results as an aggregate. These days, you can do a lot more with an ad and an aggregate number of all user actions doesn’t make sense anymore. Back in the day, the only thing you could do to a Facebook ad was like, share, comment on, or click it.

Metrics 87

Metrics Facebook Aggregator Report 87

agora pulse

MAY 31, 2018

Actions (as an aggregate metric). The Actions metric helped you track these results as an aggregate. These days, you can do a lot more with an ad and an aggregate number of all user actions doesn’t make sense anymore. Back in the day, the only thing you could do to a Facebook ad was like, share, comment on, or click it.

Metrics 87

Metrics Facebook Aggregator Report 87

agora pulse

NOVEMBER 10, 2020

Awario is a web and social monitoring tool that tracks your brand’s reach, gauges the sentiment of your mentions, finds new audiences, and identifies influencers in your niche. With Brand24 analytics, you can monitor audience sentiment, improve customer service, and asses the impact of your marketing campaigns. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

FEBRUARY 29, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. Many social media analytics tools offer dashboards that aggregate data from multiple platforms, allowing you to compare metrics side-by-side and identify platform-specific strengths and weaknesses. Engagement rate: Monitor comments, shares, replies, and message responses.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

FEBRUARY 22, 2019

Determine your overall brand health and sentiment. Sprout’s social media listening features help do the legwork by aggregating those specific conversations. Social listening likewise goes hand in hand with sentiment analysis. Monitor your customer sentiment. Monitor the activity of your competitors. Looking for love?

Instagram 110

Instagram Sentiment Hashtag Analysis 110

Sprout Social

AUGUST 8, 2022

The platform aggregates account data to identify top-performing content and opportunities to optimize. For example, Sprout can uncover notable tags, keyword searches and viewer sentiment. The app can also confirm whether a YouTube account has grown its following organically. Measure Studio.

YouTube 119

YouTube Tools Analytics SEO 119

Sprout Social

MAY 3, 2023

For example, with the right platform, we can review audience sentiment and perception compared to our competitors—all in real time. Over that same time period, brands were also able to eliminate manual data aggregation for monthly reports by 75%—giving social teams more time to act on insights rather than compile them.

ROI 109

ROI Cost B2B Organization 109

Harp Interactive

DECEMBER 1, 2009

24 TECHNIQUES FOR COUNTER-SEO CAMPAIGNS: Create systems to monitor conversations, aggregate the results and identify common themes. Provide controlled platforms for consumers where they can air negative sentiment and share their experiences directly with you: Facebook, Twitter, Blog Comments, feedback webpage, complaints blog.

Reputation 249

Reputation Directory Press Release Real Estate 249

Likeable

SEPTEMBER 24, 2019

Since many of these interactions are spurred by complaints, this is an enormous opportunity for brands to right wrongs, build consumer trust, and change sentiment. As a brand, even if you’re not necessarily positioned to drive these conversations, you couldn’t ask for a better cultural aggregator to help keep you in the know.

Twitter 80

Twitter Airlines Aggregator Meme 80

Keyhole.co

JUNE 19, 2023

It includes an analysis of context, sentiment, and the overall customer experience. They can effortlessly aggregate data from different social accounts and perform in-depth competitor analysis on one dashboard. Social listening allows businesses to tune in to their customer's needs, preferences, and sentiments about their brand.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

JANUARY 26, 2021

Tracking your social content performance in aggregate may sound like a timesaver, but in actuality it can make reporting more complicated than necessary. Do this instead: In addition to monitoring engagement metrics, make sure you’re tracking metrics like response rate and sentiment to gauge the effectiveness of your social customer service.

Social Media 144

Social Media Metrics Data Team 144

Convince & Convert

MARCH 30, 2016

If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take. With this data overload, brands have the ability to pull key characteristics, sentiment, topics, and conversations from social data.

Research 60

Research Engagement How To Sentiment 60

Webbiquity SMM

JANUARY 24, 2011

In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&# 6 slick news aggregators you should try by iMedia Connection.

Tools 209

Tools Social Media Lithium Sysomos 209

Social Media Marketing

MAY 7, 2020

Whoever you choose to work with, make sure to get a sentiment of their methodology. Banding together with an office that offers various organizations — site synthesis, progression, SEO, and substance technique — can diminish the need to find a gifted free unicorn, and bring the aggregate of the essential capacities together.

Fashion 90

Fashion Organization SEO Sites 90