article thumbnail

Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Content Aggregators are Killing Content Creators Content Aggregators are Killing Content Creators by Tamar Weinberg on September 23, 2009 Share This is a guest post from Josh Schnell, founder of Macgasm.net and web developer. They’ve aggregated the entire Internet into what’s cool and what’s not so cool.

article thumbnail

This weeks #SocialMedia Tweetchat Topic: Sentiment Analysis-Opinions Matter, If Only You Knew Which Ones

Direct Marketing Observations

There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. The challenge, after aggregating all of the buzz or mentions of everything you are tracking, is to make sense of it all and to make it actionable back inside your company. So the sticking point here is whether or not you can use automated analysis to provide sentiment or if it has to be all human interface. Q1: How do you define positive sentiment?

Sentiment 143
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Content Aggregation and Everything Else You Need to Know About it

Social Media Marketing

In the digital sphere, Consumers mainly concerned with either social media or eCommerce platforms where they are accessing and sharing their sentiment-driven content or indulged in commercial activities. Here comes the role of Content Aggregation At this time of trouble for a business, the Content aggregation has emerged as a genie from the lamp. Content Aggregation - The Definition. But what are Content aggregators?

article thumbnail

gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition

Mindjumpers

Monitoring brand mentions, share of voice, sentiment etc. With all the various monitoring and social data aggregations tools combined, brands are increasingly able to collect true insights. This obliges brands to put in a lot of human efforts in filtering through all the data collected by aggregation tools. are the essentials of analysing what is being said about your brand online.

Brands 264
article thumbnail

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

A: After an aggregate of 9 years at Microsoft, being the CMO of a $100M dollar digital agency, and a writer, I wanted to get back to my roots in terms of “building” something that had huge customer promise and could make a dent in reality as we know it. My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces.

Microsoft 235
article thumbnail

Oktopost’s Social Listening: Tap Into Conversations That Impact Your Business

Oktopost

With a Query set up around your brand name, Oktopost will grasp the number and sentiment of social mentions as well as the media coverage across news and blogs, while also giving you a location breakdown and the most used words mentioned in connection with your brand.

article thumbnail

5 must-have social media dashboard templates for brands

Sprout Social

A social media dashboard is a tool that aggregates your crucial social media metrics across networks to quickly measure the performance of your posts/campaigns, customer care interactions and community engagement. Example: sentiment).

Template 122
article thumbnail

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

I am going to give you a short synopsis of each firm taken directly from the notes I took during my conversations with them and I broke them up into 5 categories: Free monitoring services, Paid monitoring services, Sentiment based analytics, Aggregators of aggregators, and Beyond sentiment analytics firms. SENTIMENT BASED ANALYTICS. And they don’t use sentiment analysis they use human analysis to provide “derived sentiment”. ANALYTIC AGGREGATORS.

Analytics 275
article thumbnail

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. It aggregates all of the recent posts from Twitter, Facebook, Google Plus, Instagram, and others that contain that specific hashtag. Monitor groups, topics, the sentiment surrounding the conversation, and the influence of each post. Social media monitoring is vital for virtually every B2B or B2C brand.

Tools 206
article thumbnail

How to make your brand customer-centric [+ Examples]

Sprout Social

Social listening tools like Sprout’s can help you aggregate the voice of your customer so you can make crowd-pleasing decisions and bring the best possible product to your customers. Sprout Social’s Smart Inbox tool aggregates every message from all of your profiles in one place.

Examples 107
article thumbnail

5 ways to create better buyer personas with social media data

Sprout Social

The first step you should take is to get a handle on your existing audience by aggregating social media data across your active social networks (Facebook, Instagram, Twitter, etc.) by product line, sentiment, question type, etc.). Public sentiment is a moving target.

Data 134
article thumbnail

In bull or bear markets, social media intelligence makes all the difference

Sprout Social

Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. Every company should strive to be driven by data. That’s not a controversial statement.

Sentiment 106
article thumbnail

Top Emplifi Alternatives For Marketers And Social Media Agencies

Keyhole.co

Keyhole can track and perform sentiment analysis for all your accounts to know how people are relating to your brands. You can also set up custom alerts or “intelligent notifications” for specific hashtags and keywords based on triggers, time, or sentiments.

article thumbnail

Social listening: Your launchpad to success on social media

Sprout Social

Tracking and aggregating these one-off social messages through monitoring would be one approach. Using social listening to aggregate that data. . However, it’s notable that a good chunk of those burrito mentions has a negative sentiment. Sentiment.

article thumbnail

You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Radian 6 : A comprehensive monitoring, listening and sentiment measuring tool to measure the buzz surrounding your brand or a meme. Twitrratr : Great free tool that measures sentiment and Buzz on Twitter. Once you have gathered all the relevant reports, you should then aggregate the data in one place so you can cross reference, validate and get the complete picture. The client wants to know if their social media campaign is working!

Analytics 350
article thumbnail

Top 15 Influencer Relationship Management Tools To Optimize Your Campaign

Keyhole.co

Any red flags, such as negative sentiment or fake followers can be vetted at the beginning. Compare influencers – To measure and compare their performance, aggregate all influencer accounts in your campaign reports and optimization recommendations boost your campaigns.

Campaign 124
article thumbnail

How social listening benefits your organization at four levels

Sprout Social

It’s about casting a wider net to find and analyze conversations for powerful, qualitative insights like competitive analysis , sentiment analysis and brand health. It’s safe to say everyone on the internet has an opinion—and many are comfortable with thinking out loud on social media.

article thumbnail

How to use social listening to improve your marketing messaging

Sprout Social

Start with sentiment analysis to assess your current brand health. This is where conducting sentiment analysis comes in handy. Once you have a big-picture understanding of sentiment, it’s time to dig into specific conversations.

Sentiment 131
article thumbnail

Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Aggregation and de-duplication : crawling web data, aggregating multiple media databases, removing spam and duplicate articles 2. Tracking sentiment around a brand and its competitors might be important for a product manager. But if you are a corporate communications manager, you should really think about whether or not you might be better served by tracking the presence (or absence) of specific campaign messages instead of plain old sentiment.

article thumbnail

Top Brandwatch Alternatives For Social Media Agencies

Keyhole.co

Social intelligence: Advanced AI-powered sentiment analysis helps to find the most relevant and impactful analysis by tapping into billions of online consumer conversations. Tip: The sentiment analysis feature might not always be correct.

article thumbnail

What’s Does the Daily Routine of a Social Media Manager Look Like?

agora pulse

Set aside a few minutes to check over engagement stats and sentiment for recent posts. To keep tabs on important blogs and industry sites, I recommend using a news aggregator app like Feedly. Bonus Material: Free Social Content Calendar. So many responsibilities! So much to do!

article thumbnail

45 of the Best Social Media Analytics Tools

agora pulse

Awario is a web and social monitoring tool that tracks your brand’s reach, gauges the sentiment of your mentions, finds new audiences, and identifies influencers in your niche.

Analytics 179
article thumbnail

Twitter Analytics: Your Guide To Drive Traffic And Boost Sales In 2023

Keyhole.co

Analyze brand sentiment and reduce your crisis response time 5. Despite tweeting a zillion times a day, do you fail to see that spike you anticipated? Don’t stress, you aren’t alone!

article thumbnail

Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

Post sentiment- aggregated feelings about your topic. Bacon has an 84% positive sentiment. Facebook recently made an exciting announcement for marketers. Facebook is experimenting with letting brands study people’s posts and comments on the platform. Facebook Audience Insights API is currently in Beta test with limited partners, as one of those partners, Ignite is going to give you an inside look at what is to come.

Facebook 109
article thumbnail

Don’t go it alone: Creating social relationships with technology

Sprout Social

Your quantitative data–like engagement or post metrics–will show you the impact of your campaign while your qualitative data–like the content and sentiment of the replies or mentions–can tell you where you’re succeeding and where you need to shift the course.

Loyalty 88
article thumbnail

9 Facebook Analytics Tools for 2023 [Paid & Free]

Hootsuite

Key features: Sentiment analysis: See who’s talking about your brand, and more importantly, how the feel about it Recommendations: Whether you’re looking for more followers, engagement or conversion, Keyhole provides data-backed recommendations for things like time to post and how many words to use.

HootSuite 101
article thumbnail

These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

Actions (as an aggregate metric). The Actions metric helped you track these results as an aggregate. These days, you can do a lot more with an ad and an aggregate number of all user actions doesn’t make sense anymore. Facebook is claiming that Page Mentions is outdated because it “is not indicative of either positive or negative sentiment towards your brand.”. After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever.

Metrics 87
article thumbnail

These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

Actions (as an aggregate metric). The Actions metric helped you track these results as an aggregate. These days, you can do a lot more with an ad and an aggregate number of all user actions doesn’t make sense anymore. Facebook is claiming that Page Mentions is outdated because it “is not indicative of either positive or negative sentiment towards your brand.”. After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever.

Metrics 87
article thumbnail

Twitter Analytics: Your Guide to Drive Traffic and Boost Sales [Updated in 2020]

Keyhole.co

Twitter Analytics Guide. Updated in November 2020. Marketers are constantly in search of actionable insights to improve their social media strategies. You’ve likely turned to how-to blogs, attended webinars, and subscribed to newsletters for newer and better social media insights.

Analytics 105
article thumbnail

6 steps to create an org-wide social listening strategy

Sprout Social

Improve sentiment around customer service. You can also find a high-level overview of sentiment, calculated by the p ercentage of positive, negative or unrated messages in your Topic. . Did the same sentiment come up often? Social listening is on the rise.

Strategy 112
article thumbnail

Top 15 [Paid + Free] Hashtag Analytics Tools in 2023

Keyhole.co

You can also aggregate hashtag tracking results for instant competitive analysis, as well as benchmarking your campaigns. As well as the share of voice, sentiment and the top posts.

Hashtag 52
article thumbnail

End of contract: How to build a business case for continuing the agency-client relationship

Sprout Social

Sprout users can leverage the Profile Performance Report, which provides a high-level aggregate of performance data across multiple channels, to frame renewal conversations. Brand sentiment. Sentiment data speaks volumes, quantifying how people feel about a business.

article thumbnail

Top 7 Sprout Social Alternatives For Agencies & Brands In 2023

Keyhole.co

As one of the best Sprout Social alternatives, Keyhole tracks and aggregates your brand’s metrics across all social media channels, monitors your campaigns and measures the performance, understands how your hashtags are performing, and tracks and compares influencer reporting.

article thumbnail

Social Media Marketing 101 for Small [and New] Businesses

Keyhole.co

Keyhole, for example, allows you to track brand mentions, sentiment and conversations your audience are having online. The tool delivers aggregated insights to make better decisions, manage your PR and spot opportunities to connect with your ideal clients, all in one place.

article thumbnail

6 Steps to Conduct Deep Facebook Analysis

Sprout Social

Facebook Audience Insights reveals current and potential customer trends, with data presented in an aggregated format to protect individual user privacy. Average positive sentiment score and sentiment trends.

Analysis 129
article thumbnail

Online Reputation Management For Businesses: A Comprehensive Guide

Harp Interactive

24 TECHNIQUES FOR COUNTER-SEO CAMPAIGNS: Create systems to monitor conversations, aggregate the results and identify common themes. Provide controlled platforms for consumers where they can air negative sentiment and share their experiences directly with you: Facebook, Twitter, Blog Comments, feedback webpage, complaints blog. The web is an great platform for publicity; unfortunately not all of it is positive!

article thumbnail

13 [Free + Paid] Social Media Reporting Tools In 2022

Keyhole.co

Shareable dashboards simplify your reporting process – If you are relying on multiple teams to aggregate social media data for all owned accounts, Keyhole gives you a dashboard that can be shared with the team and clients.

Report 59
article thumbnail

The Top 15 Hashtag Analytics Tools in 2021

Keyhole.co

That is because it’s both a hashtag directory that aggregates all keywords related to a particular topic, as well as an engagement tracking tool. Top Hashtag Analytics Tools for 2021 – Updated in December 2020.

Hashtag 106
article thumbnail

10 YouTube tools to help you grow your audience faster

Sprout Social

The platform aggregates account data to identify top-performing content and opportunities to optimize. For example, Sprout can uncover notable tags, keyword searches and viewer sentiment. Looking for YouTube tools?

YouTube 99
article thumbnail

Can Publishers Harvest Social Media Intent in a Meaningful Way?

Adam Sherk

great article or “good tips”) that information may help with sentiment analysis but it may not reveal intent. That said, by looking at social media activity in aggregate publishers can start to get a better understanding of user behavior as it relates to their content. Many publishers are now doing a good job of developing social media strategies for brand awareness, content promotion and user engagement.

article thumbnail

The complete guide to Instagram listening

Sprout Social

Determine your overall brand health and sentiment. Sprout’s social media listening features help do the legwork by aggregating those specific conversations. Social listening likewise goes hand in hand with sentiment analysis. Whether it’s “yay,” “nay” or “meh,” sentiment analysis can directly inform what you need to do to better serve customers and score more love from your Instagram followers. Monitor your customer sentiment.

Instagram 101
article thumbnail

See innovation differently: How social media holds the key to true differentiation

Sprout Social

By using a powerful social listening tool to aggregate and parse all of that conversational data, smart brands can formulate and test hypotheses quickly and then pressure test those assumptions through qualitative research.

article thumbnail

7 best social media audit tools in 2019

Unmetric

Using Critical Mention, you can track and analyze your brand on social channels, stay on top of what’s trending in your industry, and gain insights on sentiment and trends. The tool aggregates user-generated content across several social media properties into a single stream of information.

Tools 126