Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Content Aggregators are Killing Content Creators Content Aggregators are Killing Content Creators by Tamar Weinberg on September 23, 2009 Share This is a guest post from Josh Schnell, founder of Macgasm.net and web developer. They’ve aggregated the entire Internet into what’s cool and what’s not so cool.

This weeks #SocialMedia Tweetchat Topic: Sentiment Analysis-Opinions Matter, If Only You Knew Which Ones

Direct Marketing Observations

There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. The challenge, after aggregating all of the buzz or mentions of everything you are tracking, is to make sense of it all and to make it actionable back inside your company. So the sticking point here is whether or not you can use automated analysis to provide sentiment or if it has to be all human interface. Q1: How do you define positive sentiment?

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Content Aggregation and Everything Else You Need to Know About it

Social Media Marketing

In the digital sphere, Consumers mainly concerned with either social media or eCommerce platforms where they are accessing and sharing their sentiment-driven content or indulged in commercial activities. Here comes the role of Content Aggregation At this time of trouble for a business, the Content aggregation has emerged as a genie from the lamp. Content Aggregation - The Definition. But what are Content aggregators?

gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition

Mindjumpers

Monitoring brand mentions, share of voice, sentiment etc. With all the various monitoring and social data aggregations tools combined, brands are increasingly able to collect true insights. This obliges brands to put in a lot of human efforts in filtering through all the data collected by aggregation tools. are the essentials of analysing what is being said about your brand online.

Brands 209

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

A: After an aggregate of 9 years at Microsoft, being the CMO of a $100M dollar digital agency, and a writer, I wanted to get back to my roots in terms of “building” something that had huge customer promise and could make a dent in reality as we know it. My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. It aggregates all of the recent posts from Twitter, Facebook, Google Plus, Instagram, and others that contain that specific hashtag. Monitor groups, topics, the sentiment surrounding the conversation, and the influence of each post. Social media monitoring is vital for virtually every B2B or B2C brand.

Tools 170

Memorial Day & Social Media: 5 Must-Reads

Firebelly

Customers Bullish On Travel, Spending This Memorial Weekend, Says Social Sentiment Index [STUDY]. By Shea Bennett IBM’s Social Sentiment Index, which aggregates public opinion from Twitter, blogs, message forums and other social media channels, has revealed a 46 percent increase in the amount of conversations about Memorial Day travel over last year. Here are your 5 must-reads on Memorial Day and social media that we don’t want you to miss.

In bull or bear markets, social media intelligence makes all the difference

Sprout Social

Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. Every company should strive to be driven by data. That’s not a controversial statement.

5 ways to create better buyer personas with social media data

Sprout Social

The first step you should take is to get a handle on your existing audience by aggregating social media data across your active social networks (Facebook, Instagram, Twitter, etc.) by product line, sentiment, question type, etc.). Public sentiment is a moving target.

Top 15 Influencer Relationship Management Tools To Optimize Your Campaign

Keyhole.co

Any red flags, such as negative sentiment or fake followers can be vetted at the beginning. Compare influencers – To measure and compare their performance, aggregate all influencer accounts in your campaign reports and optimization recommendations boost your campaigns.

Top 15 [Paid + Free] Hashtag Analytics Tools in 2023

Keyhole.co

You can also aggregate hashtag tracking results for instant competitive analysis, as well as benchmarking your campaigns. As well as the share of voice, sentiment and the top posts.

Top 7 Sprout Social Alternatives For Agencies & Brands In 2023

Keyhole.co

As one of the best Sprout Social alternatives, Keyhole tracks and aggregates your brand’s metrics across all social media channels, monitors your campaigns and measures the performance, understands how your hashtags are performing, and tracks and compares influencer reporting.

You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Radian 6 : A comprehensive monitoring, listening and sentiment measuring tool to measure the buzz surrounding your brand or a meme. Twitrratr : Great free tool that measures sentiment and Buzz on Twitter. Once you have gathered all the relevant reports, you should then aggregate the data in one place so you can cross reference, validate and get the complete picture. The client wants to know if their social media campaign is working!

How social listening benefits your organization at four levels

Sprout Social

It’s about casting a wider net to find and analyze conversations for powerful, qualitative insights like competitive analysis , sentiment analysis and brand health. It’s safe to say everyone on the internet has an opinion—and many are comfortable with thinking out loud on social media.

How to use social listening to improve your marketing messaging

Sprout Social

Start with sentiment analysis to assess your current brand health. This is where conducting sentiment analysis comes in handy. Once you have a big-picture understanding of sentiment, it’s time to dig into specific conversations.

Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Aggregation and de-duplication : crawling web data, aggregating multiple media databases, removing spam and duplicate articles 2. Tracking sentiment around a brand and its competitors might be important for a product manager. But if you are a corporate communications manager, you should really think about whether or not you might be better served by tracking the presence (or absence) of specific campaign messages instead of plain old sentiment.

The 47 Best Twitter Tools to Use in Your 2022 Marketing Strategy

Hootsuite

Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Twitter analytics tool that allows you to find, filter and sort tweets or followers by categories like location, sentiment, or engagement.

What’s Does the Daily Routine of a Social Media Manager Look Like?

agora pulse

Set aside a few minutes to check over engagement stats and sentiment for recent posts. To keep tabs on important blogs and industry sites, I recommend using a news aggregator app like Feedly. Bonus Material: Free Social Content Calendar. So many responsibilities! So much to do!

45 of the Best Social Media Analytics Tools

agora pulse

Awario is a web and social monitoring tool that tracks your brand’s reach, gauges the sentiment of your mentions, finds new audiences, and identifies influencers in your niche.

Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

Post sentiment- aggregated feelings about your topic. Bacon has an 84% positive sentiment. Facebook recently made an exciting announcement for marketers. Facebook is experimenting with letting brands study people’s posts and comments on the platform. Facebook Audience Insights API is currently in Beta test with limited partners, as one of those partners, Ignite is going to give you an inside look at what is to come.

13 [Free + Paid] Social Media Reporting Tools In 2022

Keyhole.co

Shareable dashboards simplify your reporting process – If you are relying on multiple teams to aggregate social media data for all owned accounts, Keyhole gives you a dashboard that can be shared with the team and clients.

Twitter Analytics: Your Guide to Drive Traffic and Boost Sales [Updated in 2020]

Keyhole.co

Twitter Analytics Guide. Updated in November 2020. Marketers are constantly in search of actionable insights to improve their social media strategies. You’ve likely turned to how-to blogs, attended webinars, and subscribed to newsletters for newer and better social media insights.

These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

Actions (as an aggregate metric). The Actions metric helped you track these results as an aggregate. These days, you can do a lot more with an ad and an aggregate number of all user actions doesn’t make sense anymore. Facebook is claiming that Page Mentions is outdated because it “is not indicative of either positive or negative sentiment towards your brand.”. After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever.

These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

Actions (as an aggregate metric). The Actions metric helped you track these results as an aggregate. These days, you can do a lot more with an ad and an aggregate number of all user actions doesn’t make sense anymore. Facebook is claiming that Page Mentions is outdated because it “is not indicative of either positive or negative sentiment towards your brand.”. After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever.

End of contract: How to build a business case for continuing the agency-client relationship

Sprout Social

Sprout users can leverage the Profile Performance Report, which provides a high-level aggregate of performance data across multiple channels, to frame renewal conversations. Brand sentiment. Sentiment data speaks volumes, quantifying how people feel about a business.

Social Media Marketing 101 for Small [and New] Businesses

Keyhole.co

Keyhole, for example, allows you to track brand mentions, sentiment and conversations your audience are having online. The tool delivers aggregated insights to make better decisions, manage your PR and spot opportunities to connect with your ideal clients, all in one place.

6 Steps to Conduct Deep Facebook Analysis

Sprout Social

Facebook Audience Insights reveals current and potential customer trends, with data presented in an aggregated format to protect individual user privacy. Average positive sentiment score and sentiment trends.

10 YouTube tools to help you grow your audience faster

Sprout Social

The platform aggregates account data to identify top-performing content and opportunities to optimize. For example, Sprout can uncover notable tags, keyword searches and viewer sentiment. Looking for YouTube tools?

Why We Still Love Twitter

Likeable

Since many of these interactions are spurred by complaints, this is an enormous opportunity for brands to right wrongs, build consumer trust, and change sentiment. As a brand, even if you’re not necessarily positioned to drive these conversations, you couldn’t ask for a better cultural aggregator to help keep you in the know. Ah, Twitter.

How To Create A Social Media Report & Automate Your Reporting In 2022

Keyhole.co

Sentiment shows how people feel about your business. Aggregated engagement metrics such as reach and impressions are tracked instantly, saving you hours of manual work. Keyhole’s YouTube Analytics tracks conversations by unlocking sentiments and the like/dislike ratio.

6 steps to create an org-wide social listening strategy

Sprout Social

Improve sentiment around customer service. You can also find a high-level overview of sentiment, calculated by the p ercentage of positive, negative or unrated messages in your Topic. . Did the same sentiment come up often? Social listening is on the rise.

The Top 15 Hashtag Analytics Tools in 2021

Keyhole.co

That is because it’s both a hashtag directory that aggregates all keywords related to a particular topic, as well as an engagement tracking tool. Top Hashtag Analytics Tools for 2021 – Updated in December 2020.

Online Reputation Management For Businesses: A Comprehensive Guide

Harp Interactive

24 TECHNIQUES FOR COUNTER-SEO CAMPAIGNS: Create systems to monitor conversations, aggregate the results and identify common themes. Provide controlled platforms for consumers where they can air negative sentiment and share their experiences directly with you: Facebook, Twitter, Blog Comments, feedback webpage, complaints blog. The web is an great platform for publicity; unfortunately not all of it is positive!

See innovation differently: How social media holds the key to true differentiation

Sprout Social

By using a powerful social listening tool to aggregate and parse all of that conversational data, smart brands can formulate and test hypotheses quickly and then pressure test those assumptions through qualitative research.

Can Publishers Harvest Social Media Intent in a Meaningful Way?

Adam Sherk

great article or “good tips”) that information may help with sentiment analysis but it may not reveal intent. That said, by looking at social media activity in aggregate publishers can start to get a better understanding of user behavior as it relates to their content. Many publishers are now doing a good job of developing social media strategies for brand awareness, content promotion and user engagement.

7 best social media audit tools in 2019

Unmetric

Using Critical Mention, you can track and analyze your brand on social channels, stay on top of what’s trending in your industry, and gain insights on sentiment and trends. The tool aggregates user-generated content across several social media properties into a single stream of information.

Tools 110

New Research Shows How to Engage the Mommy Mind

Convince & Convert

If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take. With this data overload, brands have the ability to pull key characteristics, sentiment, topics, and conversations from social data. Between demanding careers and demanding families, Moms are constantly on the go and juggling multiple responsibilities.

Who’s Driving the Data Movement? Social Media Managers

Buffer Social

Case in point: sentiment. Sentiment graph from Brand Grader. Sentiment falls into macro. It’s taking all the social conversations in aggregate and looking at the overall tone of them. Beyond sentiment, social media managers can tell brand health by seeing how fast follower growth is happening, how well your ads are received, how engaged is an audience. Sentiment — Are people talking positively or negatively about your brand?

How to use social listening tools for business-wide success

Sprout Social

Is sentiment trending up or down? As users switched from the old to new experience, we tracked spikes in keyword usage, conversation volume, sentiment trends and more. Then head to the Tag Report to see all of those messages in one place and share aggregate feedback regularly. .

The Best Time To Stream On Twitch in 2022

Hootsuite

Here’s how: Step 1 : Visit sullygnome , a Twitch statistics and analytics aggregator. What is the best time to stream on Twitch to get the most viewers, follows, and subs? Does it matter what day of the week it is? Does the size of your channel make a difference?