Buzz Marketing for Technology

NOVEMBER 17, 2011

A: After an aggregate of 9 years at Microsoft, being the CMO of a $100M dollar digital agency, and a writer, I wanted to get back to my roots in terms of “building” something that had huge customer promise and could make a dent in reality as we know it. Is It Time To Reconsider Sentiment Scoring? Is Sentiment Making Brands Stupid?

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Sprout Social

FEBRUARY 20, 2020

Improve sentiment around customer service. You can’t listen and aggregate this much data “by hand,” so it’s important to choose a listening tool that reaches the deepest corners of social, brings forth actionable data, measures sentiment, and integrates effortlessly into your business strategy. Product and R&D.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Hootsuite

APRIL 12, 2021

Social network depth: As the networks continue to evolve, we’re working hard to provide the most up-to-date channel capabilities. These changes are focused on helping you to build meaningful connections and engage with your customers and prospects through social media. Efficient and effective social management.

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Sprout Social

FEBRUARY 5, 2020

As you implement these initiatives, social listening tools will surface immediate insights your product or R&D team can use to optimize what you’re offering. Is sentiment trending up or down? As users switched from the old to new experience, we tracked spikes in keyword usage, conversation volume, sentiment trends and more.

Tools 92

Tools Sentiment How To Team 92

Harp Interactive

OCTOBER 9, 2009

Help companies participate in existing social networks, and build relationships on their turf. Build sentiment measurements, and listen to the larger web for how people are talking about your customer. Interview current social media practitioners. Can you reach more potential buyers/users/customers on social networks.

Social Media 232

Social Media Press Release Marketing Widget 232

Sprout Social

JANUARY 26, 2021

Schneider recommends using TikTok to keep a pulse on emerging cultural trends to inspire creative social media ideas on other channels. Clips can be repurposed as Instagram videos and trends can be modified to fit other social networks. Don’t be afraid to take a stand. Don’t lump your content and campaign reports together.

Social Media 143

Social Media Metrics Data Team 143

Keyhole.co

MARCH 7, 2022

Only if you have something more accurate to prove the value of your social marketing plan. Enter social media reporting. What is A Social Media Report? Sentiment shows how people feel about your business. Top posts tell you about the type of posts grabbing maximum attention on your social networks.

Report 52

Report Social Media Metrics How To 52

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Razor Social

MARCH 30, 2016

Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.” Social Analytics.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Bill Hartzer

MAY 26, 2010

Alterian SM2 – formerly Techrigy SM2, this social media monitoring and analysis tool was designed with marketing departments, and public relations companies in mind. Sentiment Metrics – founded in 2005, Sentiment Metrics has helped businesses listen to the growing world of social media.

Cymfony 152

Cymfony Social Media Tools SM2 152

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Sprout Social

MARCH 8, 2019

At the end of the day, online social listening gives you a more comprehensive understanding of your brand sentiment. These types of subreddits are prime spots to curate content ideas and even post your own social content if it’s relevant. When people are talking about your space, ask yourself: are you part of the conversation?

Reddit 99

Reddit Tumblr YouTube Review 99

Sprout Social

JANUARY 29, 2024

Continuous reputation monitoring allows businesses to detect potential issues or negative trends in sentiment early on. An online reputation management strategy powered by routine sentiment analysis can help you make sense of the many factors that contribute to your business’s reputation across the web.

Reputation 119

Reputation Review Sentiment Software 119

Laurel Papworth

MARCH 22, 2010

I’d had shocking service from Optus (the guy told me “yeah I know how to fix it but I’m not going to tell you&# ) and was in the mood to shine some social media spotlight on to poor customer service in Australia. There is no Optus branding, my site aggregates all discussions re: Optus on social networking sites.

Domain Name 85

Domain Name Policies Web 2.0 Social Networking 85

Sprout Social

FEBRUARY 7, 2024

Understand customer sentiment Sentiment analysis —a core feature of competitive intelligence—gives you insight into how customers think and feel about certain brands and topics. Understanding sentiment helps you deliver better experiences and improve customer satisfaction. Try Sprout Social for free with a 30-day trial.

Tools 93

Tools Sentiment Marketing Reputation 93

Sprout Social

JANUARY 11, 2023

In this article, we’re highlighting examples of social media dashboards you can use to illustrate the value of social media across your business. What is a social media dashboard? Social media dashboards empower you to dissect results, iterate strategy, demonstrate value and influence decision making. Example: sentiment).

Template 126

Template Templates Social Media Brands 126

Sprout Social

JUNE 7, 2016

The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. It calculates aggregate Tweet counts for any keyword or phrase on Twitter across any time period. Content is a huge piece of your social media marketing strategy , but creating powerful content that deliver results require data.

Metrics 40

Metrics Twitter Comparison Report 40

Hootsuite

JANUARY 24, 2022

Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Twitter analytics tool that allows you to find, filter and sort tweets or followers by categories like location, sentiment, or engagement. See demographic data, sentiments, and what users are saying and to whom. SocialBearing.

Directory 145

Directory Tools HootSuite Twitter 145

Hootsuite

APRIL 2, 2020

Hootsuite Analytics provides a full picture of all your social media efforts in one central dashboard. This simplifies your social media analytics work. It saves time and makes it easy to compare aggregate results across networks. You’ll see key metrics for each of your social posts, including: Clicks. Video views.

Analytics 145

Analytics Social Media Tools HootSuite 145

Sprout Social

JULY 6, 2023

By using a platform like Sprout Social, you can fully leverage all the data available on social and swiftly prepare presentation-ready reports. Some of our platform’s analytics highlights include: Cross-Network Performance Reports: Aggregate data across networks from your profiles and posts.

Data 132

Data Social Media Metrics Analytics 132

Bill Hartzer

NOVEMBER 2, 2021

Trademark number 97097363. Goods and Services Description.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Keyhole.co

DECEMBER 10, 2022

Keyhole can track and perform sentiment analysis for all your accounts to know how people are relating to your brands. You can also set up custom alerts or “intelligent notifications” for specific hashtags and keywords based on triggers, time, or sentiments. Sprout Social. Why should you prefer Keyhole? Start Your FREE Trial.

Social Media 52

Social Media HootSuite Sentiment Marketing 52

Bare Feet Studios

MARCH 4, 2009

I haven’t deleted my Dad’s vCard yet, I leave it there for sentimental value to be sure. Makes me wonder about leaving a “when I die&# list with all my network profiles and login credentials – if I could even remember them all! I think it’s personal.

Social Media 40

Social Media Brands Upcoming OpenID 40

Unmetric

DECEMBER 10, 2019

Using Critical Mention, you can track and analyze your brand on social channels, stay on top of what’s trending in your industry, and gain insights on sentiment and trends. Critical Mention’s social media monitoring tool helps you get access to comprehensive coverage on social networks like Facebook and Twitter.

Social Media 126

Social Media Tools Price Analytics 126

Hootsuite

JANUARY 20, 2020

It’s packed full of insights and data that can help you get the most from the social network that reaches 1.62 This section gives you an aggregate view of how well different post types perform with your audience based on reach and engagement. If your business is using Facebook, you need to be using Facebook analytics.

Analytics 145

Analytics Facebook HootSuite Overview 145

Sprout Social

DECEMBER 14, 2022

Before we get into the nitty-gritty, let’s make a quick distinction: Social media customer service is the reactive support you offer your customers across social networks like Facebook and Instagram. Customers can request assistance via DM, a review site or through their own social posts.

Social Media 98

Social Media Brands Team Process 98

Oktopost

NOVEMBER 12, 2020

Social media analytics. Oktopost’s social media solutions are GetApp favorites for a number of years. The tool excels in tracking lead generation over social networks, particularly in understanding the full lead journey and attributing leads to specific posts, campaigns, channels, or profiles.

Analysis 136

Analysis B2B Data Tools 136

Socialmedia.biz

MARCH 23, 2016

It does this by integrating with all the major social networks and aggregate relevant content and users through the use of hashtag. Social Mention is a free search and alert tool. As an alert tool, Social Mention works in a similar manner as Google Alerts, but its updates are specifically about social media.

Social Media 63

Social Media HootSuite Hashtag Sentiment 63

Keyhole.co

NOVEMBER 2, 2022

As one of the best Sprout Social alternatives, Keyhole tracks and aggregates your brand’s metrics across all social media channels, monitors your campaigns and measures the performance, understands how your hashtags are performing, and tracks and compares influencer reporting. SocialPilot.

Brands 52

Brands HootSuite Social Media Management Price 52

Webbiquity SMM

SEPTEMBER 22, 2015

It’s unusual to have sentiment analysis available for a monitoring tool with a relatively low starting price” of under $100 per month). 5 Essential Social Media Monitoring Tools for Beginners by Social Marketing Writing. 16 Social Media Tools The Experts Swear By by Social Fresh. More than 60% of U.S.

Review 100

Review Tools Social Media HootSuite 100

Webbiquity SMM

FEBRUARY 13, 2017

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. These tools can help you find out. 1) Socialbakers. Google Review Count: 345. 2) Netvibes.

Tools 207

Tools Social Media Netvibes Sample 207

Convince & Convert

AUGUST 17, 2012

Answer: Stop talking about social media” He goes on to say that we need to stop using the words “social media” because it is frivolous and executives don’t think about tools, they think about results and that putting everything in the form and format of social and social media does the industry overall a disservice.

Radian6 113

Radian6 Training Communities Conversation 113

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265

Laurel Papworth

JULY 23, 2010

The ABC has done a hybrid site – not really a community conversation build but aggregating information from multiple communities. The Campaign Pulse is a social media dashboard monitoring sentiment on Twitter and Youtube and Flickr. Election 2.0 – List of social media election sites to watch.

Gov 2.0 86

Gov 2.0 Sites List Social Media 86

Techipedia: Tamar Weinberg

JULY 8, 2008

Reem Abeidoh , Social Media Strategist : A social media marketer provides strategic online recommendations based on the client’s business goals and intensive research. social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it).

Social Media 163

Social Media Marketing Consultant Communities 163

Laurel Papworth

APRIL 9, 2010

So I thought I’d aggregate the attributes of Cyberbullying/CyberStalking amongst adults. Tim Burrowes is aggregating negative or “funny&# content that could show me in a disparaging light – and definitely helping it along. I tried to defuse the sentiment he was whipping up with a light hearted video.

Case Study 104

Case Study Study Blogger Communities 104