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Giles Palmer on Old vs. New Work Ethic

Oktopost

Over the last 14 years, Giles has led Brandwatch through multiple fundraising events, international expansion, 3 acquisitions and a merger with the other leading technology in the Social Media Listening space – Crimson Hexagon. Giles sits on several start up boards as NED or observer and is a Governor of Clifton College.

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What are You Supposed to Measure in Social Media?

Direct Marketing Observations

So all of the new crop of sites and services that measure these things, from Klout to Crimson Hexagon to Radian6 , rely heavily on Twitter, the Internet’s great easy button , as their most easily accessible source of unstructured social media data.

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Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

Crimson Hexagon. Crimson Hexagon is among the top performing social media monitoring tools. Additionally, you can use Crimson Hexagon to create optimized content and share it to your social media accounts to engage your audiences better. The vendor charges an entry-level price of $500 per month.

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13 key tools for your influencer marketing campaigns

Audiense

You are able to define your target audiences through the Audiense platform or import audiences from other active listening tools such as Crimson Hexagon or Pulsar into the Audiense platform to successfully achieve stage 1! Stage one can only begin once your target audience has been defined.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

Crimson Hexagon – Has one of the nicest dashboards I saw. ConsumerSphere – Another aggregator of aggregators with Crimson Hexagon, Sysomos, etc has “all those tools“ Retained at General Mills, UAL, J&J on specific engagements. They have a research department that produces reports, which come in various flavors.

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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

Key players: Crimson Hexagon , Lithium , Radian6 , Sysomos , Trackur , Visible Technologies. What words are used in association with our brand? Where is this chatter occurring?” You need Social Listening Software (AKA Social Media Monitoring Software). Small businesses alternative: ViralHeat , SocialMention.

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How to Sell Smarter Using Social Insights

Convince & Convert

During his session for Inbound 2015 , Crimson Hexagon’s John Donnelly discussed why social media data is the secret weapon for selling. Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be. Forget Focus Groups.