Over the last 14 years, Giles has led Brandwatch through multiple fundraising events, international expansion, 3 acquisitions and a merger with the other leading technology in the Social Media Listening space – Crimson Hexagon. MORE

You are able to define your target audiences through the Audiense platform or import audiences from other active listening tools such as Crimson Hexagon or Pulsar into the Audiense platform to successfully achieve stage 1! Take it a step further and import your influencers into your content dashboards within Pulsar or Crimson in order to discover historic and real-time shares and interactions. MORE

Crimson Hexagon. Crimson Hexagon is suitable for large enterprises that need to analyze large volumes of data, using intelligent algorithms to make sense of it. Do you realize how valuable it is to monitor and track conversations online? Are you monitoring the trends related to conversations about your brand? Is all that social media activity paying off? What are people saying that is negative or positive about you or your business? MORE

So all of the new crop of sites and services that measure these things, from Klout to Crimson Hexagon to Radian6 , rely heavily on Twitter, the Internet’s great easy button , as their most easily accessible source of unstructured social media data. MORE

Crimson Hexagon – Has one of the nicest dashboards I saw. Syncapse – They are an “aggregator of aggregators” (they have Sysomos, Radian6, Crimson etc). ConsumerSphere – Another aggregator of aggregators with Crimson Hexagon, Sysomos, etc has “all those tools“ Retained at General Mills, UAL, J&J on specific engagements. MORE

Tools that can do this for you include Lithuim Social Media Monitoring, Radian6, Spiral Heat and Crimson Hexagon. Do you know what types of customers are connected to your company on social media? I am sure some of you do, but I am willing to wager that the majority of companies out there have some guesses, but not much beyond that. MORE

We were using Hootsuite and Crimson Hexagon, if that counts. By switching, we canceled not one but two services (Hootsuite and Crimson Hexagon) and saved over 100K annually. As an independent institution of higher learning, Hillsdale College needed to educate itself on what social media management tool would best serve its purpose. The one it was using was not the right fit for what it needed. MORE

Another method that Ive been impressed by is Gary Kings "Nonparametric Content Analysis" (its what powers Crimson Hexagon). Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? MORE

During his session for Inbound 2015 , Crimson Hexagon’s John Donnelly discussed why social media data is the secret weapon for selling. Image via BigStockPhoto.com. If knowledge is power, then knowing what’s happening with your customers is the most powerful marketing tool out there. Using social insights and data points are the best ways to gain understanding about any and all parts of a campaign. Are sales dropping? Find out why. Is engagement down? MORE

Key players: Crimson Hexagon , Lithium , Radian6 , Sysomos , Trackur , Visible Technologies. The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. MORE

Crimson Hexagon. Crimson Hexagon is among the top performing social media monitoring tools. Based in Massachusetts, Crimson Hexagon helps business people in the world to use Facebook and other social media platforms to look into helpful data like product attributes, the performance of their marketing campaigns, purchase intent, and consumer trends. MORE