What are You Supposed to Measure in Social Media?

Direct Marketing Observations

So all of the new crop of sites and services that measure these things, from Klout to Crimson Hexagon to Radian6 , rely heavily on Twitter, the Internet’s great easy button , as their most easily accessible source of unstructured social media data.

How an Independent College Saved $100K Annually by Switching to Agorapulse

agora pulse

We were using Hootsuite and Crimson Hexagon, if that counts. I did a lot of market research and tried out a bunch of different software. By switching, we canceled not one but two services (Hootsuite and Crimson Hexagon) and saved over 100K annually. As an independent institution of higher learning, Hillsdale College needed to educate itself on what social media management tool would best serve its purpose.

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13 key tools for your influencer marketing campaigns

Audiense

The last two years have seen the rise of Influencer Marketing from an out of the box tactic to an essential part of any marketers strategic arsenal. At Audiense we understand the steps required to getting your influencer marketing campaign off to the right start : Influencer identification. In turn, your approach to influencer marketing becomes hyper-targeted. The challenge is several marketing tools categorize influencers by industry and community size.

Giles Palmer on Old vs. New Work Ethic

Oktopost

Watch the recording: Want to hear more from renowned marketing leaders? Radically Transparent , is a podcast geared towards the modern-day B2B marketer. B2B Marketing Listen to the Radically Transparent Podcast

Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

Today, social media is the best marketing and promotional tool. Therefore, social media marketing is more effective than traditional marketing techniques. With the aid of the available social media monitoring tools, business people in the world can now track business trends, communicate with their customers and prospects, analyze the performance of their services or products, manage reputation, perform market research and perform other essential promotional activities.

How to Sell Smarter Using Social Insights

Convince & Convert

If knowledge is power, then knowing what’s happening with your customers is the most powerful marketing tool out there. Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be. During his session for Inbound 2015 , Crimson Hexagon’s John Donnelly discussed why social media data is the secret weapon for selling. Image via BigStockPhoto.com.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Here are some of the key areas of functionality: Social media listening – Unlimited on-demand search and analytics, ability to track brand buzz, competitors, industry news, market events, sentiment and trending topics. Crimson Hexagon. Do you realize how valuable it is to monitor and track conversations online?

Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence. That’s very useful for SEO, but I can’t imagine that this level of detail would ever be sufficient to inform a marketing or communications strategy. I don’t know why marketers and PR professionals would want to do the same thing to their brands. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Profiling your social customer

Jeff Esposito

It might sound like something trivial, but marketers and communicators working in social media are going to need to know it as more C-level executives turn their eyes to the Twitters and Facebooks of the world. Tools that can do this for you include Lithuim Social Media Monitoring, Radian6, Spiral Heat and Crimson Hexagon. Do you know what types of customers are connected to your company on social media?

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. Crimson Hexagon – Has one of the nicest dashboards I saw. Syncapse – They are an “aggregator of aggregators” (they have Sysomos, Radian6, Crimson etc). ConsumerSphere – Another aggregator of aggregators with Crimson Hexagon, Sysomos, etc has “all those tools“ Retained at General Mills, UAL, J&J on specific engagements.