13 key tools for your influencer marketing campaigns

Audiense

You are able to define your target audiences through the Audiense platform or import audiences from other active listening tools such as Crimson Hexagon or Pulsar into the Audiense platform to successfully achieve stage 1! The challenge is several marketing tools categorize influencers by industry and community size. If YES then ask yourself what proportion of community overlaps with that of your competitors?

Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Another method that Ive been impressed by is Gary Kings "Nonparametric Content Analysis" (its what powers Crimson Hexagon). Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay?