What are You Supposed to Measure in Social Media?

Direct Marketing Observations

Here is your answer from Tom’s post: Most of Facebook’s user data (and, even worse, an indeterminate amount of Facebook’s user data ) is not exposed to sites and services that measure sentiment, buzz and influence. So all of the new crop of sites and services that measure these things, from Klout to Crimson Hexagon to Radian6 , rely heavily on Twitter, the Internet’s great easy button , as their most easily accessible source of unstructured social media data.

Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Artificial Intelligence : sentiment, topic or emerging theme identification, and identifying influential sites and individuals Good, fair and nonsense At the risk of over-simplification, I would say that media monitoring software has gotten to be very useful for #1, does a serviceable job with #2, and usually produces either nonsense or the obvious when it comes to #3. Tracking sentiment around a brand and its competitors might be important for a product manager.


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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.” ” Sentiment analysis has a bad name because it’s never 100% accurate. How: Sentiment analysis on the mentions. Crimson Hexagon.

Profiling your social customer

Jeff Esposito

Break out the sentiment for each of these posts. Tools that can do this for you include Lithuim Social Media Monitoring, Radian6, Spiral Heat and Crimson Hexagon. For example take a look at the profiles my team at Vistaprint looks at: This is not an exact science and a lot of the data pulled is subjective to human sentimenting and point of purchase sales data, it is a good place to start and is something that will continually evolve.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

I am going to give you a short synopsis of each firm taken directly from the notes I took during my conversations with them and I broke them up into 5 categories: Free monitoring services, Paid monitoring services, Sentiment based analytics, Aggregators of aggregators, and Beyond sentiment analytics firms. SENTIMENT BASED ANALYTICS. And they don’t use sentiment analysis they use human analysis to provide “derived sentiment”. BEYOND SENTIMENT ANALYTICS.