What are You Supposed to Measure in Social Media?

Direct Marketing Observations

Here is your answer from Tom’s post: Most of Facebook’s user data (and, even worse, an indeterminate amount of Facebook’s user data ) is not exposed to sites and services that measure sentiment, buzz and influence. So all of the new crop of sites and services that measure these things, from Klout to Crimson Hexagon to Radian6 , rely heavily on Twitter, the Internet’s great easy button , as their most easily accessible source of unstructured social media data.

Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Artificial Intelligence : sentiment, topic or emerging theme identification, and identifying influential sites and individuals Good, fair and nonsense At the risk of over-simplification, I would say that media monitoring software has gotten to be very useful for #1, does a serviceable job with #2, and usually produces either nonsense or the obvious when it comes to #3. Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.” Crimson Hexagon.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. I am going to give you a short synopsis of each firm taken directly from the notes I took during my conversations with them and I broke them up into 5 categories: Free monitoring services, Paid monitoring services, Sentiment based analytics, Aggregators of aggregators, and Beyond sentiment analytics firms. SENTIMENT BASED ANALYTICS.

Profiling your social customer

Jeff Esposito

It might sound like something trivial, but marketers and communicators working in social media are going to need to know it as more C-level executives turn their eyes to the Twitters and Facebooks of the world. Break out the sentiment for each of these posts. Tools that can do this for you include Lithuim Social Media Monitoring, Radian6, Spiral Heat and Crimson Hexagon. Do you know what types of customers are connected to your company on social media?