The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor
MARCH 30, 2016
Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.” ” Sentiment analysis has a bad name because it’s never 100% accurate. How: Sentiment analysis on the mentions. Crimson Hexagon.