What are You Supposed to Measure in Social Media?
Direct Marketing Observations
JUNE 7, 2011
My graph is not totally untrue for those of you that play in the space, but I was reading a post by Tom Webster today titled, The Uneasy Relationship between Twitter and Social Media Measurement and I knew exactly where he was going with it. My above graphic doesn’t really completely delve into what the point of his post was, but it does help me highlight two things about social media measurement-one of which he does highlight in his post.