What are You Supposed to Measure in Social Media?

Direct Marketing Observations

My graph is not totally untrue for those of you that play in the space, but I was reading a post by Tom Webster today titled, The Uneasy Relationship between Twitter and Social Media Measurement and I knew exactly where he was going with it. My above graphic doesn’t really completely delve into what the point of his post was, but it does help me highlight two things about social media measurement-one of which he does highlight in his post.

Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

For instance, internet users create new social media accounts every day. You cannot underestimate the power and impact of social media in the business world today. Previously, people used social media platforms to chat, create friendships, share files, and perform other social activities. Today, social media is the best marketing and promotional tool. Social media monitoring technology enables you to read the minds of your customers.

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How an Independent College Saved $100K Annually by Switching to Agorapulse

agora pulse

As an independent institution of higher learning, Hillsdale College needed to educate itself on what social media management tool would best serve its purpose. Fortunately, Hillsdale discovered a social media management tool that best meets its needs. We recently had an engaging conversation about social media management with Gianna Marchese , social media coordinator of Hillsdale.

Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. There are five specific categories of social media software, and lumping them all under “social media management” does us all a disservice. The 5 Categories of Social Media Software. There are other types of social media software, such as social sign-in, social advertising, etc.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. The Social Media Monitoring Lighthouse. People mention what they are doing on social media channels and they also look for advice. Relevant Influencers drive conversation and action so they are an important part of social media. Social Analytics. Check out our social media analytics compass.

How to Sell Smarter Using Social Insights

Convince & Convert

Using social insights and data points are the best ways to gain understanding about any and all parts of a campaign. Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be. During his session for Inbound 2015 , Crimson Hexagon’s John Donnelly discussed why social media data is the secret weapon for selling. Image via BigStockPhoto.com.

Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. Or are you looking for lists of commonly mentioned words in the media?

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

After two years at the helm of Avaya’s social media strategy which produced a very strong ROI in the Social Customer Support area, I am happy to say we finally got that strategy institutionalized within the Support organization so I found myself with a rare opportunity to evolve our strategy from brand monitoring and reputation management to something higher order like Social Insights. Great for small brands and the do it yourselfer social strategists.