Giles Palmer on Old vs. New Work Ethic


He spun Brandwatch out as a product company in 2006 and launched the first version of ‘Brandwatch Analytics’ in August 2007. Giles Palmer, Founder of Brandwatch and current Chief Growth Officer at Cision takes the hot seat today.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. I am going to give you a short synopsis of each firm taken directly from the notes I took during my conversations with them and I broke them up into 5 categories: Free monitoring services, Paid monitoring services, Sentiment based analytics, Aggregators of aggregators, and Beyond sentiment analytics firms.


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Top 17 Social Media Monitoring Vendors for Business

Additionally, the content automation, analytics, and Facebook applications provided by AgoraPulse enable you to measure and track the engagements and messages of your customers and prospects. Crimson Hexagon. Crimson Hexagon is among the top performing social media monitoring tools. Additionally, you can use Crimson Hexagon to create optimized content and share it to your social media accounts to engage your audiences better.

13 key tools for your influencer marketing campaigns


You are able to define your target audiences through the Audiense platform or import audiences from other active listening tools such as Crimson Hexagon or Pulsar into the Audiense platform to successfully achieve stage 1! Take it a step further and import your influencers into your content dashboards within Pulsar or Crimson in order to discover historic and real-time shares and interactions.

How to Sell Smarter Using Social Insights

Convince & Convert

During his session for Inbound 2015 , Crimson Hexagon’s John Donnelly discussed why social media data is the secret weapon for selling. This includes following customers across all channels—email, social media, and in-store—and using social analytics to adapt and personalize your sales tactics. Image via If knowledge is power, then knowing what’s happening with your customers is the most powerful marketing tool out there.

Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

Further, every company has analytics at some level. Key players: Crimson Hexagon , Lithium , Radian6 , Sysomos , Trackur , Visible Technologies. ” You need Social Analytics Software. Small business alternative: Crowd Booster , Google Analytics (also viable for large business), Swix. Key players: Appinions , GroupHigh (have given us a free account), Klout , Kred , Peek Analytics (have given us a free account) Plexus Engine (closed beta.

Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

votes, comments, inbound links) and web analytics data (e.g. Seth Duncan is Director of Research and Development at Beyond Analytics. Get Shareaholic test Filed under Guest Posts , MeasurePR , Measurement , Public Relations | Tags: analytics , automated media measurement , seth duncan | Comments (10) Site settings comment help? Another method that Ive been impressed by is Gary Kings "Nonparametric Content Analysis" (its what powers Crimson Hexagon).

Profiling your social customer

Jeff Esposito

or Google analytics can show the traffic driven to your site from social media. Tools that can do this for you include Lithuim Social Media Monitoring, Radian6, Spiral Heat and Crimson Hexagon. As the social space evolves we’ll see more robust tools and text analytics systems that will make creating these segments much cleaner. Do you know what types of customers are connected to your company on social media?