Social Networking Stats: Complaints Total One-Fifth of Brand Interactions on Facebook, Twitter

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. if you have additional updates, or a social network that you feel should be on the list. . Here are the specific numbers for brand interaction sentiment on each social platform: Facebook: 49% positive, 32% neutral, 20% negative. Facebook: 1.23 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 241 million monthly active users.

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BP Facebook Sentiment

Firebelly

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Im A Social Media Guru! Main | Jakes Take: Comcast Cares & You Can Too » May 27, 2010 BP Facebook Sentiment I spent some time evaluating sentiment towards BP on Facebook based on the number of 'pro' and 'con' pages. Chad Richards is the Social Program Manager at Firebelly Marketing.

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How to Conduct a Social Media Sentiment Analysis (Tools + Free Template)

Hootsuite

Imagine your business just released a product and everyone is talking about it on social media. Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. What is a social sentiment report?

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Is It Time To Reconsider Sentiment Scoring?

Buzz Marketing for Technology

To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. With sentiment there is no such thing as accuracy, there is only agreement. And, “sentiment&# does not mean the same thing to all people in all situations. You can’t get more “accurate&# at “sentiment&# because what you are actually talking about is trying to solve hundreds or thousands of slightly different problems with one tool.

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Social Networking Stats: #RLTM Scoreboard, Marketers Buy Facebook Ads for Awareness, Not Fans

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. Marketers are buying Facebook ads primarily to build awareness and sentiment, according to a new survey by Ad Age and Citigroup. “ Social Media Statistics #RLTM scoreboard Facebook ads social networking statistics

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Trending Hashtags: How to Reverse Negative Sentiment for Your Brand or Influencer

Meltwater

On social networks such as Twitter and Instagram, the use of hashtags has increased explosively since… Read More.

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Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Does Facebook do Sentiment Analysis? Facebook Advertising and Sentiment. Online Communities Politics social media Social Media Australia social networks Advertising analysis big data Facebook sentiment

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Social media metrics: why, what and how to measure according to Jim Sterne

Social Email Marketing

In his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”. And he’s right where he writes that the Internet is the first many-to-many communication channel. Purists will say that the Internet is not a actual communication channel and they’re also.

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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. ” — Social Media Today.

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Why Semantic Analysis trumps Sentiment Analysis

Buzz Marketing for Technology

For years, sentiment has been a widely used measure of how customers view a company’s products and services. But sentiment analysis has inherent flaws. Only about 25 percent of posts actually contain sentiment, either positive or negative, which means three out of four posts are neutral, revealing no sentiment, and are effectively being ignored by the analysis. Another problem with sentiment is statistical confidence in the data.

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Does Brand Sentiment Still Matter?

Oktopost

In the world of digital marketing this awareness is called brand sentiment measurement or analysis. Moreover, can brand sentiment analysis still contribute to your digital marketing strategy in 2020? Before we can answer these questions, it’s important to understand what brand sentiment and brand sentiment analysis are. What is brand sentiment analysis? It is one of the components of a social listening strategy. How does brand sentiment analysis work?

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. Social Mention. If Google Alerts had been developed with a focus on social media, this would be it.

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Reuters, Rogers and social dashboards

Sherrilynne Starkie

Reuters has launched Social Pulse , a social media hub on Reuters.com which highlights social media’s most shared news, companies and influencers. It displays the news that is most popular in Reuters social network. It also has a stock sentiment module, which features opinions from hundreds of thousands of sources captured and curated by WiseWindow , which uses statistical techniques and natural language processing to deliver predictive data in realtime.

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How to own the social media game in 4 simple steps!

Postcron

Social media has grown so much over the years that today it is an essential place for advertising your products or services. There are so many different social platforms such as Facebook, Instagram, Twitter, Linkedin, Pinterest, Snapchat, TikTok… That you might ask yourself: Which ones should I start off with ? Your social media accounts must reflect your brand’s personality in a way that it’s easy to identify and that distinguishes your brand from others. .

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Five Observations Gained from Starting an Online Community

Waxing UnLyrical

These members have tested more than 4,200 claims and provided more than 70,000 comments worth of interaction on topics serious, sentimental, political, and scientific. Against a backdrop of a national discussion regarding what tactics are most effective to create social change, the case for dialogue can at least be moderately made, even if it has limitations. Feminist,” “terrorist” or “conservative,” on the other hand, carry social weight. Hey there, #WUL.

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Facebook Launches New Ad Format: Sponsored Story

Mindjumpers

However, the activity cannot distinguish between positive and negative sentiment, so the ad will be featuring all kind of actions, whether it may be ”having a lovely coffee at Starbucks” or ”the coffee sucks at Starbucks”. This kind of advertising is fit for a platform like Facebook, where brands can benefit from the users’ social activity and turn it into word-of-mouth. Social Media for Business.

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SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

SocMed Sean

I know it’s been a few weeks since I posted last, but that’s what happens when your full-time job is leading a social media team. So…apologies for the break, but the good news is there a LOT of great posts and social media comics coming soon. What this signals is that Salesforce is serious about social media. Is the Marketing Cloud the next step in business social engagement? No…I haven’t gone off the radar.

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The Blogosphere is Thriving

Mindjumpers

The blogosphere, even though it is spread across the world, can be considered as social network in itself or a community where people are inspired by each other and share information and views. Just as there are trending topics going on on the microblogging platform Twitter that show sentiment and tell a story of what is being talked about, the same can be said about the blogosphere. Therefore transparency is crucial as it is the case with social media in general.

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Brands: It’s not enough to be liked

Buzz Marketing for Technology

Audience discovery is the use of social data to segment those who talk about your brand into their affinities. Related posts: Paul Dunay joins Networked Insights as the CMO Almost 5 years ago I started this blog with the. Is Sentiment Making Brands Stupid? Vitrue a social media marketing platform determined that the. Facebook Social Media Social Networking Audience Discovery Audiences Brands Competitive Analysis Fan Pages

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Good Or Bad – You Must Engage With Your Customers Through Social Media

SocMed Sean

Today’s post comes from Laura Clarke,a blogger and lover of all things social media. Laura currently works on behalf of Sentiment Metrics, a leading provider of social media management software. I appreciate Laura sharing her thoughts/experiences with customer engagement via social media channels! Never has social media been such a brilliant marketing and customer relation tool.

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Shifting Focus From The Traditional Marketing Funnel To Personalized Messaging Using Social Media

SocMed Sean

There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier. As a result, agencies and marketing professionals are being asked more frequently by executives how they can “use social” or get social” by engaging in the social space. Assuming that you can take the same approach for traditional and social is like assuming that you can use a hammer just like you use a screwdriver.

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10 Surefire Ways For A Business To Fail At Social Media

SocMed Sean

There are a lot of ways to engage in social media, some of them effective…some of them not. If your organization is considering getting active in social or if you’re analyzing your current efforts, take a look at the following list and make sure you’re not undermining the success of your activities. Want to fail at social media? Social networking is not about sending messages to like-minded groups of people.

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10 Words And Phrases Social Media Pros Should Help Their Clients Understand

SocMed Sean

Speaking social can sometimes be tough, especially with clients who haven’t yet engaged in social media or sometimes just “don’t get it” Even those clients who do understand and engage in the social space are sometime confused about the use of specific terms and jargon that social media pros use. Below is a list of 10 terms that I think social media pros use or focus on that sometimes confuse our clients. Social can do both.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time?

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Social Media for the Boardroom

Buzz Marketing for Technology

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Then they detailed a taxonomy of trigger words that signaled whether the post was positive or negative in sentiment.

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ReSearch.ly Social Search Platform Launched

Bill Hartzer

PeopleBrowsr , the Social Search engine and analytics company, has launched ReSearch.ly , a product for online marketers, brand managers and social media experts to get real-time analytics and conversations from the social web. provides demographic data, sentiment analysis, real-time and historic mentions and viral analytics for any keyword. Similar to the way LinkedIn shows how people are connected through their professional network, ReSearch.ly

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Social Media Marketers: Time to Get Personal

Mindjumpers

On our blog, we have written about the journey of making the extensive amounts of Big Data reveal as well as increase the social ROI. But another thing that is just as essential to becoming a profitable social media success, is to understand the basic ground rules of partaking in social media: the users. Even though you’ve managed to put social media into your budget, you have not necessarily secured your brand’s social success. Tweet.

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WOM: What's Really Behind The Buzz

Waxing UnLyrical

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. To say I knew who he was (via the London social media circuit) would be an understatement.

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How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

In the last post we covered how to create a Social Media Lead Flow. There is a growing number of listening platforms devoted to Social Media – everything from highly customized services that are managed for you, to free tools you can manage yourself. On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis.

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How to Write Facebook Sponsored Posts And Dodge the Haters

Laurel Papworth

Welcome to social media engagement! Social Media is Earned Attention. The ad comes through, the comments are atrocious, brand recall might be high but brand sentiment plummets. Hasn’t anyone noticed that Social Ads means that the Customer has right of Response? This guy at btbmedia has no idea about social media so the points he makes are very traditional marketing.

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing.

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Facebook: Too Big to Fail

Socialized

You have to wonder why the Obama administration isn’t hinting at a bailout for Facebook in the event that the social network’s latest privacy kerfuffle threatens the very vitality of the global poking grid. Regulators are still mostly uncertain as to how current laws apply to social media/networking. It is essentially a social networking monopoly, as Microsoft was an operating system monopoly.

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Conference: Public Sector Web 3.0 and Future of Social Media Government

Laurel Papworth

I’m speaking in Canberra next week - a workshop on social media and government one day and presentation on online communities and voters/constituents the next. and Future of Social Media eGov. The Masterclass Bootcamp workshop thingie is on Monday 25th October: Session for Bootcamp: This is a practical session showing step by step how to set up (low cost or free) a social media dashboard for monitoring, a social media news room (no more PDF press releases!)

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Unplugging vs Making the Right Choice

Ari Herzog

I don’t think a “sabbatical” from social media is the solution to “social media” that distracts you from your priorities. Deep thoughts — and it inspired me to tweet about him and recollect three sentiments expressed nine months ago by Laurel Papworth, Jillian C. Them, and there are also many social media “strategists&# who retweet a lot of useful stuff but that’s not the norm. Tags: Social Networking networking Twitter

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3 Surefire Ways to Win The Fastcompany Influence Project

Laurel Papworth

losers: technical social media term. Their advertisers only understand pageviews not sentiment. By the way, different types of social media expert influencers might be interesting? Those who are outraged need not comment… 3 Surefire Ways to Win The Fastcompany Influence Project is a post from: Laurel Papworth- Social Network Strategy. Twitter: Reputation Management in Social Networks (18). Social Currency: What am I worth? (8).

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Twitter: how to find lists and followers based on bio

Laurel Papworth

Want to find and follow social media lists that influencers in the online community have curated? The key with social media is that someone else has already done the heavy lifting. You don’t have to find the top bloggers in an industry – someone who knows the social network (people, not tool) better than you has already created and distributed the list. Twitter: Reputation Management in Social Networks (20).

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Fashion and P.R. Social Media blogger events

Laurel Papworth

This social media invite sent to Fashionista highlights some of the issues of running blogger only events. When I said out that I preferred to socially network with a mixed crowd -bloggers AND journos – she was a little miffed yet recovered by saying that they were giving away a special presenters pen to one lucky participant (sort of like remote mouse I think). We appreciate the sentiment, but no thank you. Social Media Fashion.

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Social Media Training: 3 Day Intensive Advanced Class

Laurel Papworth

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. Those who do not yet have any social media profiles online may struggle as this course is fast paced. Social Media Workshop Outline. Three Day Class for the Advanced Social Media Specialist.

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing.

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Singapore Social Media Workshop for PR and Online Media: September 2011

Laurel Papworth

On 13th of September, 2011 I am teaching a social media workshop in Singapore, AND presenting at a conference. If you want to know how to put out a social media press release, how to set up an online community monitoring station and how to measure social media, this workshop is for you! You can also download the Social Media PR Singapore brochure from Scribd. Workshop B: Social Media Monitoring Tools and a Social Media Press Room.

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