BP Facebook Sentiment

Firebelly

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Im A Social Media Guru! Chad Richards is the Social Program Manager at Firebelly Marketing.

Social Networking Stats: Complaints Total One-Fifth of Brand Interactions on Facebook, Twitter

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. if you have additional updates, or a social network that you feel should be on the list. . Facebook: 1.23 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube.

Is It Time To Reconsider Sentiment Scoring?

Buzz Marketing for Technology

To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. With sentiment there is no such thing as accuracy, there is only agreement. And, “sentiment&# does not mean the same thing to all people in all situations.

Why Semantic Analysis trumps Sentiment Analysis

Buzz Marketing for Technology

For years, sentiment has been a widely used measure of how customers view a company’s products and services. But sentiment analysis has inherent flaws. Another problem with sentiment is statistical confidence in the data.

Trending Hashtags: How to Reverse Negative Sentiment for Your Brand or Influencer

Meltwater

On social networks such as Twitter and Instagram, the use of hashtags has increased explosively since… Read More.

Social Networking Stats: #RLTM Scoreboard, Marketers Buy Facebook Ads for Awareness, Not Fans

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. Marketers are buying Facebook ads primarily to build awareness and sentiment, according to a new survey by Ad Age and Citigroup. “ Social Media Statistics #RLTM scoreboard Facebook ads social networking statistics

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. Is It Time To Reconsider Sentiment Scoring?

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media.

Social media metrics: why, what and how to measure according to Jim Sterne

Social Email Marketing

In his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”. And he’s right where he writes that the Internet is the first many-to-many communication channel. Purists will say that the Internet is not a actual communication channel and they’re also.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. Social Mention. If Google Alerts had been developed with a focus on social media, this would be it.

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Reuters, Rogers and social dashboards

Sherrilynne Starkie

Reuters has launched Social Pulse , a social media hub on Reuters.com which highlights social media’s most shared news, companies and influencers. It displays the news that is most popular in Reuters social network. Thomson Reuters Get Social (arnoldit.com).

SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

SocMed Sean

I know it’s been a few weeks since I posted last, but that’s what happens when your full-time job is leading a social media team. So…apologies for the break, but the good news is there a LOT of great posts and social media comics coming soon.

The 7 Types of Social Media Users and How to Engage Them

SocialFish

Using social media to market your company is an undoubtedly wise decision. They post a ton of content on their social networks from trivia to humorous images, but still keep it industry tailored to their niche, construction. A lot of social media users fall into this category.

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Good Or Bad – You Must Engage With Your Customers Through Social Media

SocMed Sean

Today’s post comes from Laura Clarke,a blogger and lover of all things social media. Laura currently works on behalf of Sentiment Metrics, a leading provider of social media management software.

Social Media Marketers: Time to Get Personal

Mindjumpers

On our blog, we have written about the journey of making the extensive amounts of Big Data reveal as well as increase the social ROI. Even though you’ve managed to put social media into your budget, you have not necessarily secured your brand’s social success. Tweet.

Shifting Focus From The Traditional Marketing Funnel To Personalized Messaging Using Social Media

SocMed Sean

There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier. Assuming that you can take the same approach for traditional and social is like assuming that you can use a hammer just like you use a screwdriver.

Facebook Launches New Ad Format: Sponsored Story

Mindjumpers

However, the activity cannot distinguish between positive and negative sentiment, so the ad will be featuring all kind of actions, whether it may be ”having a lovely coffee at Starbucks” or ”the coffee sucks at Starbucks”. Social Media for Business.

10 Surefire Ways For A Business To Fail At Social Media

SocMed Sean

There are a lot of ways to engage in social media, some of them effective…some of them not. Want to fail at social media? Social networking is not about sending messages to like-minded groups of people. Online social networking is no different.

10 Words And Phrases Social Media Pros Should Help Their Clients Understand

SocMed Sean

Below is a list of 10 terms that I think social media pros use or focus on that sometimes confuse our clients. Help your client understand that their social media efforts can not be measured by a single number or a website. Social can do both.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website?

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Five Observations Gained from Starting an Online Community

Waxing UnLyrical

These members have tested more than 4,200 claims and provided more than 70,000 comments worth of interaction on topics serious, sentimental, political, and scientific. Against a backdrop of a national discussion regarding what tactics are most effective to create social change, the case for dialogue can at least be moderately made, even if it has limitations. Feminist,” “terrorist” or “conservative,” on the other hand, carry social weight. Hey there, #WUL.

The Blogosphere is Thriving

Mindjumpers

The blogosphere, even though it is spread across the world, can be considered as social network in itself or a community where people are inspired by each other and share information and views. Therefore transparency is crucial as it is the case with social media in general.

Brands: It’s not enough to be liked

Buzz Marketing for Technology

Audience discovery is the use of social data to segment those who talk about your brand into their affinities. Related posts: Paul Dunay joins Networked Insights as the CMO Almost 5 years ago I started this blog with the. Is Sentiment Making Brands Stupid?

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7 Levels of Social Media Engagement

Laurel Papworth

There are seven stages to social media engagement from shallow monitoring to deep peer to peer economies. How deep is the rabbit hole of social media? Stage Zero - What is Social Media? Doesn’t know, doesn’t care about social media.

Social Media for the Boardroom

Buzz Marketing for Technology

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. Then they detailed a taxonomy of trigger words that signaled whether the post was positive or negative in sentiment.

WOM: What's Really Behind The Buzz

Waxing UnLyrical

There’s one area within today’s creative industry that is not only comparatively new (when compared to more traditional disciplines), but is taking a growing foothold via a clear aptitude for maximizing effective use of the ever-expanding world of social technology.

How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

In the last post we covered how to create a Social Media Lead Flow. There is a growing number of listening platforms devoted to Social Media – everything from highly customized services that are managed for you, to free tools you can manage yourself.

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How to Write Facebook Sponsored Posts And Dodge the Haters

Laurel Papworth

Welcome to social media engagement! Social Media is Earned Attention. The ad comes through, the comments are atrocious, brand recall might be high but brand sentiment plummets. Hasn’t anyone noticed that Social Ads means that the Customer has right of Response?

ReSearch.ly Social Search Platform Launched

Bill Hartzer

PeopleBrowsr , the Social Search engine and analytics company, has launched ReSearch.ly , a product for online marketers, brand managers and social media experts to get real-time analytics and conversations from the social web. provides demographic data, sentiment analysis, real-time and historic mentions and viral analytics for any keyword. Similar to the way LinkedIn shows how people are connected through their professional network, ReSearch.ly

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media.

3 Surefire Ways to Win The Fastcompany Influence Project

Laurel Papworth

losers: technical social media term. Their advertisers only understand pageviews not sentiment. By the way, different types of social media expert influencers might be interesting? Twitter: Reputation Management in Social Networks (18).

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence. Social Media Monitoring Tools.

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Twitter: how to find lists and followers based on bio

Laurel Papworth

Want to find and follow social media lists that influencers in the online community have curated? The key with social media is that someone else has already done the heavy lifting. Twitter: Reputation Management in Social Networks (20).

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media.

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Fashion and P.R. Social Media blogger events

Laurel Papworth

This social media invite sent to Fashionista highlights some of the issues of running blogger only events. We appreciate the sentiment, but no thank you. Social Media Fashion. That’s the nature of social media: pay it forward. Social PR and Shiftcomm (6).

Agency Flash Mobs vs Social Flash Mobs

Laurel Papworth

While traditional media spends most of their time dissing social media (it is a competitor after all), traditional agencies find social media a rich source for client campaigns. Social Created: Circular Quay 2008: Hundreds of normal (heh) people recruited from the internet.

Bank Transfer Day

Laurel Papworth

While Bank Transfer Day, and the dump-your-bank sentiment that serves as its backdrop, has earned a lot of media coverage and promotional dollars among credit unions, are people really switching? Social media and mutuals banks credit unions.

Social Pros 17 – Maria Ogneva, Yammer

Convince & Convert

This is Episode 17 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Maria, and our Social Media Stat of the Week ( this week : are Facebook and Twitter like the Tortoise and the Hare?). Welcome to Social Pros number 17.

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Facebook: Too Big to Fail

Socialized

You have to wonder why the Obama administration isn’t hinting at a bailout for Facebook in the event that the social network’s latest privacy kerfuffle threatens the very vitality of the global poking grid. Regulators are still mostly uncertain as to how current laws apply to social media/networking. It is essentially a social networking monopoly, as Microsoft was an operating system monopoly.

Conference: Public Sector Web 3.0 and Future of Social Media Government

Laurel Papworth

I’m speaking in Canberra next week - a workshop on social media and government one day and presentation on online communities and voters/constituents the next. and Future of Social Media eGov. The Masterclass Bootcamp workshop thingie is on Monday 25th October: Session for Bootcamp: This is a practical session showing step by step how to set up (low cost or free) a social media dashboard for monitoring, a social media news room (no more PDF press releases!)