Strategies for a Successful Paid Search Campaign

Cody Ward

Tools like search engines were created to simplify this massive amount of data by using a complex algorithm that rank these millions of websites and consolidate them into a short list on a single page. This advertising is known as Paid Search.

Paid Social Campaigns vs Paid Search

Small Business Mavericks

One of the questions asked on Search Engine Journal in the interview between Kelsey Jones and Pamela Lund, a well-known PPC marketing specialist, is which companies would do better with paid social campaigns rather than paid search. Social Media paid search paid social advertising PPC

Trending Sources

How to Optimize your Paid Search with Social Media

Buzz Marketing for Technology

The search process has become broken because the data landscape has become more fragmented and complex. But how do I find those keywords (see “ Why Topic Discovery Beats Search ”)? Consumers today don’t search with long phrases. Innovation Search Social Media Social Networking

Useful B2B Digital Marketing Benchmarks [Infographic]

Cody Ward

If you launch a paid search ad, you need to know your average click-thru-rate (CTR) and cost-per-click (CPC). Email Marketing Lead Generation Online Advertising Paid Search Search Engine Optimization Social Media

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9 Steps to Digital Marketing Greatness [Infographic]

Cody Ward

Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising Paid Search Search Engine Optimization Social Media This guide exists to help you understand, build, and eventually maintain a powerful, integrated online presence.

2 Advantages To Using Pay-Per-Click Advertising

Cody Ward

Pay-per-click is a marketing method that is primarily offered by search engines like Google. Then when someone types in a keyword that you have listed in your campaign, your ad will show up in the advertising section of the search engine results. If you are building a new site, it probably doesn’t have much weight with the search engines yet. Online Advertising Paid Search branding conversion google paid search pay-per-click ppc sales search engine marketing sem

What Kind Of Tools Do Marketers Need?

Small Business Mavericks

Kelsey Jones came up with 14 of The Best Paid Search and SEO Tools for Search Engine Journal, and it looks to me like they fit my list of “good tool” characteristics. There are a lot of paid search and SEO tools out there but they don’t all have to be in your marketing toolbox. Tools for Small Business paid search and seo tools tools tools for small business I love tools.

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How to Improve Google Adwords Quality Scores [Infographic]

Cody Ward

I recently stumbled upon an useful infographic created by Digital Net Agency , a performance-based search agency with a concentration on Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

9 Steps to Digital Marketing Greatness [Whitepaper]

Cody Ward

Content Marketing Email Marketing Lead Generation Marketing Puzzles Mobile Marketing Online Advertising Paid Search Search Engine Optimization Social Media Download Whitepaper Now.

The Difference Between SEO & SEM

Cody Ward

SEO stands for Search Engine Optimization, and it refers to the process of increasing your website’s search engine ranking for a specific keyword or set of keywords. Said another way, search engines look for specific things on and off of your website that determines whether or not it’s relevant for a specific query, and SEO is the goal of doing those things. Search engine…? Search engine marketing includes the tactic SEO and the tactic Paid Search.

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Are You Using The Best Way To Get Traffic To Your Site?

Small Business Mavericks

As she says, “ You can pay and pay but organic search still wins.” A recent report by BrightEdge called “Cracking the Content Code” that took five industries (Retail, Media & Entertainment, Business Services, Technology/Internet, and Hospitality) and analyzed which was the most effective driver of traffic; organic search, paid, display /email or social. . Organic Search Wins. Retail and Hospitality do best with paying for search marketing.

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5 Easy Black Friday Marketing Tips You Still Have Time For

Cody Ward

Capture demand digitally – Search engine marketing is not a marketing tool that creates demand, it’s a medium that captures it. Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising Paid Search Search Engine Optimization Social Media black friday cyber monday discounts marketing promotions sales special deals

Online Ad Metrics & the Google Activate Initiative

Cody Ward

Tracked by the hyperlink redirect and not by the image loading, this model drives the success of Google Adwords and similar Paid Search tactics. Online Advertising Paid Search cost per action cost per click cost per impression cpa cpc cpm double click google google activate

The History of Marketing [Infographic]

Cody Ward

Search engines jump onto the scene in 1995 and 1997. Search engine optimization (SEO) naturally follows, mostly defined by keyword stuffing and other on-page tweaks. Google launches in 1998 and launches paid search marketing through Adwords. Content Marketing Email Marketing Online Advertising Paid Search Search Engine Optimization Social Media google history internet marketing mobile marketing sms social media

Bring Clarity to Your Marketing with the Campaign ID

Cody Ward

Paid Search Display Advertising Social Media Webinars Phone Calls Billboards Magazines Newspapers Television For some of the more traditional advertising such as billboards, magazines, newspapers, and television you’ll need to develop a strong call-to-action (CTA) that drives people either online or to call a phone number. Content Marketing Lead Generation Online Advertising Paid Search Social Media call to action campaign id marketing measurement paid seach reporting sales

Search Not Dead – At Least Not For Google And Bing

Small Business Mavericks

If you thought search was dead and that social was taking over, think again. Search has grown a massive 68% since 2008 with Google and Bing experiencing good annual growth. Ask and AOL probably think the opposite as their share of the search market gradually diminishes. Search is definitely not dead, and for most businesses, is still one of their major sources of traffic. At times I think the search v social argument is misguided.

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Why Best Practices Aren’t a Best Practice

Cody Ward

Email Marketing Lead Generation Online Advertising Paid Search Search Engine Optimization advertising best practices cmo conversion goals lead generation marketing testingAs marketers, we sometimes get pulled into the black hole of thinking that best practices are the answer. We dive into case studies, we research articles, and we have discussions with peers about how other companies have achieved their success.

SEO Trends to Watch For

PWB Marketing Blog

While the trends do seem to indicate huge growth in social media platforms, the trend towards more paid positioning leaves a bitter after-taste. Don’t get me wrong, paid search is a wonderful tool – I actually believe in it as part of an overall marketing strategy. Here is what the writer is predicting for the coming year: “Pressure on Google to keep growing its revenue and profits would mean even more cannibalisation of space on the search engine results page.

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Staggering Statistic: Google Gets 41% Of All Internet Ad Dollars In The U.S.

PWB Marketing Blog

search engine marketing dollars goes to Google AdWords. Microsoft and Yahoo get a measly 8% of all US search ad dollars each. Google dominates the search advertising landscape. The Internet advertising landscape can be divided into two halves – search advertising and display advertising. Google was no longer just a search giant. Google Analytics Integrated Marketing Paid Search

The risk of silence on your company news page or blog…

The Way of the Web

Take for instance, the recent New York Times article covering the ‘secrets of search’ which led to JC Penney dominating Google results for lots of top product purchases in what appears to be the largest example of linkbuying and other ‘black hat’ practices.

Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

Mobile growth is also having a significant effect on paid search – as mobile traffic rises, one in five paid search clicks will originate from smartphones or tablets.

Canadian ad spend growing faster than anywhere

Sherrilynne Starkie

Paid search continues to account for the largest share of digital (39 per cent). So it’s clear that paid media is playing an increasingly important role in brand communications. Advice to in-house corporate communications teams: ignore paid at your own peril.

[Cool Infographic Friday] The Rise of Social Retail


Other referral traffic drivers for e-commerce were down during this time with organic search down by 8%, email down by 4% and (perhaps most tellingly) paid search was down by 20%.

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Social Media Does Not Exist

Adam Cohen

Take these examples: 50% click through rate increase in paid search when consumers were exposed to influenced social media and paid search ( comScore & GroupM study ). The greatest trick the Devil ever pulled was convincing the world he didn’t exist.

5 Ways to Improve your SEO Today

Cody Ward

Therefore one of the most popular and cost effective tactics is targeting the search engines to position your website higher for a specific keyword phrase. Yes, I’m talking about SEO , or search engine optimization. Search Engine Optimization

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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Paid Influencer Marketing: Four influencers believe there will be more of this done in 2018. Search Marketing: Not so much trends as shifts in budget emphasis, two experts predicted larger investments in SEO next year and two others expect a pick up in paid search spending.

Twitter Ads Account for 10% of Domestic Movie Ticket Sales (Report)

SocialTimes Twitter

When compared with other advertising methods including print, radio, paid search, online display ads, out-of-home and even TV, Twitter’s return on advertising proved 3.5

Top Trends In Digital Marketing [Graphs]

PWB Marketing Blog

Paid Search. Marketers invest more money in paid search than any other digital channel. Over 40% of all online advertising dollars goes to buying ads on search engines. Paid search is cost effective, measurable, highly targeted, and drives immediate results.

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Search Engine Marketing Specialist Job Opening in King of Prussia, Pennsylvania

Bill Hartzer

LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company. – Administer daily operational tasks associated with search engine marketing. Search Engine Marketing Jobs

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Ashley Madison and the Case for In the Moment Marketing

Direct Marketing Observations

So I did a trending hashtag search on the topic. Particularly, it was a paid search placement on Twitter on behalf of crisis management. Sh*t is getting ready to hit the fan again. Just now on Twitter I was curious about the Ashley Madison scandal.

Marketing Thought Leader: Tom Bukevicius – Principal @ SCUBE Marketing, Inc.

Cody Ward

We performed an 80/20 business analysis, and the insight led to a new agency name and focus on two things: PPC advertising (to drive qualified traffic through multi-channel Paid Search, Paid Social, and Display campaigns) and CRO (to improve the rate at which traffic converts into revenue).

PPC Trends You Can't Ignore in 2018

Social Media Marketing

Paid search campaigns are surely the best way of improving your online visibility and increasing engagement on your website. The fact that they offer immediate results makes them the most preferred digital marketing technique.

20 Tremendous Digital Marketing Stats and Facts

Webbiquity SMM

26% of respondents say email is the digital marketing channel with the greatest positive impact on revenue; SEO is second (17%), followed by paid search (15%), social media (5%), and online display advertising (5%).

The Time Is Now For Small Businesses To Grab More Customers

Jason Yormark

Creating a strong, scalable online marketing strategy helps you to: Attract new customers through targeted paid search campaigns. Develop high-impact search strategies with limited budget, time and resources. This post brought to you by Bing Network.

Agile Marketing in B2B

Buzz Marketing for Technology

SEM : We launched Google search ads two days prior to the DOL announcement, scheduled to run for two full months. Our keyword buy results were among the strongest ever recorded for any PwC paid-search campaign, with the highest ever click-through rates and the lowest bounce rates.

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Micro Targeting your Online Media

Buzz Marketing for Technology

And that media could be in the form of an advertisement or in the form of paid content. Related posts: How to Optimize your Paid Search with Social Media We used to learn about who our audience was. Let’s say you’re an auto insurance company.

Five FREE B2B Social Media White Papers

PWB Marketing Blog

Finding B2B Marketing Success Integrating Social Media and Search ” by Neat ways to integrate paid search and social media. . This has been a pivotal year in the world of B2B social media.

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PPC For Small Business – Are You Attracting The Wrong Traffic?

Small Business Mavericks

Banners are not big converters, social media can be time consuming, and paid search expensive. When competing for keywords, some business owners, especially those new to paid search marketing, head straight for the cheapest keywords. Small business owners often feel a little overwhelmed when it comes to advertising online. When a small business owner does run an advertising campaign, the most common complaint we hear is that their campaign was a complete flop.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

97% of all consumers search for local businesses online. (An 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. SEO and Search Marketing Stats and Facts. Search Engine Land ).

What Is An Integrated Marketing Plan?

Small Business Mavericks

Maybe they even participate in some paid search campaigns and start an e-mail newsletter. There is marketing and then there is integrated marketing. The latter involves a bit more strategy, though a simple marketing plan is not necessarily void of strategic planning. The difference is that an integrated marketing strategy is more involved. There are more pieces to the puzzle and they all work together toward a common goal. So what does that look like?