Strategies for a Successful Paid Search Campaign

Cody Ward

Tools like search engines were created to simplify this massive amount of data by using a complex algorithm that rank these millions of websites and consolidate them into a short list on a single page. Search engines fund this service by allowing businesses to purchase advertising on these search engine results pages (SERP). This advertising is known as Paid Search. Most other advertising, up until Paid Search, was cost by impression or CPM for short.

Paid Social Campaigns vs Paid Search

Small Business Mavericks

One of the questions asked on Search Engine Journal in the interview between Kelsey Jones and Pamela Lund, a well-known PPC marketing specialist, is which companies would do better with paid social campaigns rather than paid search. Social Media paid search paid social advertising PPC

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10 Ways to Optimize a Paid Search Campaign

BeingOptimist

If yes then you must know about the Paid Search campaign. People are preferring the search engine optimization , Paid search optimization is equally important. . The days of a paid search campaign pushing users to shop for your wares have long ago passed, for the brands to circle back to at least one central acknowledgment! This is a very important factor, and that can be ready to fulfill your requirement of the search campaign in the future.

How to Optimize your Paid Search with Social Media

Buzz Marketing for Technology

The search process has become broken because the data landscape has become more fragmented and complex. If we know consumers attach certain keywords to our brand and that certain topics are becoming important to them, we can probably buy those words as search terms before they become expensive, and we can probably own them not only from a paid standpoint but also from a natural standpoint. But how do I find those keywords (see “ Why Topic Discovery Beats Search ”)?

2 Advantages To Using Pay-Per-Click Advertising

Cody Ward

Pay-per-click is a marketing method that is primarily offered by search engines like Google. Then when someone types in a keyword that you have listed in your campaign, your ad will show up in the advertising section of the search engine results. If you are building a new site, it probably doesn’t have much weight with the search engines yet. Online Advertising Paid Search branding conversion google paid search pay-per-click ppc sales search engine marketing sem

9 Things About PPC You Should Know

Small Business Mavericks

When an online marketing expert like Neil Patel asks “ Is Paid Search Ineffective for Online Marketing? Here’s a very quick look at what Neil Patel has to say about PPC: 3 Good Things About Paid Search. Paid search lets you target ads to specific searchers. Paid search is metric-driven and measurable. Paid search gives new or small companies immediate brand exposure. 3 Not-As-Good Things About Paid Search.

What Kind Of Tools Do Marketers Need?

Small Business Mavericks

Kelsey Jones came up with 14 of The Best Paid Search and SEO Tools for Search Engine Journal, and it looks to me like they fit my list of “good tool” characteristics. There are a lot of paid search and SEO tools out there but they don’t all have to be in your marketing toolbox. Tools for Small Business paid search and seo tools tools tools for small business I love tools.

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Are You Using The Best Way To Get Traffic To Your Site?

Small Business Mavericks

As she says, “ You can pay and pay but organic search still wins.” A recent report by BrightEdge called “Cracking the Content Code” that took five industries (Retail, Media & Entertainment, Business Services, Technology/Internet, and Hospitality) and analyzed which was the most effective driver of traffic; organic search, paid, display /email or social. . Organic Search Wins. Retail and Hospitality do best with paying for search marketing.

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5 Easy Black Friday Marketing Tips You Still Have Time For

Cody Ward

Capture demand digitally – Search engine marketing is not a marketing tool that creates demand, it’s a medium that captures it. Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising Paid Search Search Engine Optimization Social Media black friday cyber monday discounts marketing promotions sales special deals

Bring Clarity to Your Marketing with the Campaign ID

Cody Ward

Paid Search Display Advertising Social Media Webinars Phone Calls Billboards Magazines Newspapers Television For some of the more traditional advertising such as billboards, magazines, newspapers, and television you’ll need to develop a strong call-to-action (CTA) that drives people either online or to call a phone number. Content Marketing Lead Generation Online Advertising Paid Search Social Media call to action campaign id marketing measurement paid seach reporting sales

Search Not Dead – At Least Not For Google And Bing

Small Business Mavericks

If you thought search was dead and that social was taking over, think again. Search has grown a massive 68% since 2008 with Google and Bing experiencing good annual growth. Ask and AOL probably think the opposite as their share of the search market gradually diminishes. Search is definitely not dead, and for most businesses, is still one of their major sources of traffic. At times I think the search v social argument is misguided.

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Why Best Practices Aren’t a Best Practice

Cody Ward

Email Marketing Lead Generation Online Advertising Paid Search Search Engine Optimization advertising best practices cmo conversion goals lead generation marketing testingAs marketers, we sometimes get pulled into the black hole of thinking that best practices are the answer. We dive into case studies, we research articles, and we have discussions with peers about how other companies have achieved their success.

The 6 Step Inbound Marketing Process [Infographic]

Cody Ward

Basic website principles go a long way: Easy to navigate, professional appearance, search engine friendly, mobile ready, easy to update. internet users regularly use a social network” “20% of monthly Google searches are for local businesses” Step 4: Convert traffic to leads Leverage your website in order to get the visitor’s information and start them through your sales process.

Useful B2B Digital Marketing Benchmarks [Infographic]

Cody Ward

If you launch a paid search ad, you need to know your average click-thru-rate (CTR) and cost-per-click (CPC). Email Marketing Lead Generation Online Advertising Paid Search Search Engine Optimization Social MediaWhen planning upcoming marketing campaigns it helps to take a look back at your historical metrics to determine if your tactics were successful or not. If it was an email campaign, you’re naturally looking at open and click rates.

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9 Steps to Digital Marketing Greatness [Infographic]

Cody Ward

Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising Paid Search Search Engine Optimization Social Media This guide exists to help you understand, build, and eventually maintain a powerful, integrated online presence. It won’t happen overnight, but with a little bit of dedication and the right resources to back you, you can accelerate your small business’s online presence to a formidable level.

9 Steps to Digital Marketing Greatness [Whitepaper]

Cody Ward

Content Marketing Email Marketing Lead Generation Marketing Puzzles Mobile Marketing Online Advertising Paid Search Search Engine Optimization Social Media Download Whitepaper Now. There are more than 23 million small businesses currently operating in the United States, and all of them are trying to reach through the clutter with a strong brand presence and a compelling marketing strategy.

Interesting Marketing Trends of Small Businesses [Infographic]

Cody Ward

Content Marketing Email Marketing Online Advertising Paid Search Search Engine Optimization Social Media email marketing event marketing online advertising print advertising small business social media websiteSmall businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. They often don’t have the luxury of celebrity sponsorship or mass media ads such as Super Bowl commercials.

Online Ad Metrics & the Google Activate Initiative

Cody Ward

Tracked by the hyperlink redirect and not by the image loading, this model drives the success of Google Adwords and similar Paid Search tactics. Online Advertising Paid Search cost per action cost per click cost per impression cpa cpc cpm double click google google activateMarketers can immediately increase their campaign success by using metrics and a payment model that is closer toward the end of the sales funnel.

How to Improve Google Adwords Quality Scores [Infographic]

Cody Ward

I recently stumbled upon an useful infographic created by Digital Net Agency , a performance-based search agency with a concentration on Search Engine Optimization (SEO) and Search Engine Marketing (SEM). The infographic provides great insight into one of the most important aspects of paid search advertising, the Google Adwords Quality Score. Online Advertising Paid Search google infographic measurement optimization quality score search engine marketing sem

The History of Marketing [Infographic]

Cody Ward

Search engines jump onto the scene in 1995 and 1997. Search engine optimization (SEO) naturally follows, mostly defined by keyword stuffing and other on-page tweaks. Google launches in 1998 and launches paid search marketing through Adwords. Content Marketing Email Marketing Online Advertising Paid Search Search Engine Optimization Social Media google history internet marketing mobile marketing sms social media

The risk of silence on your company news page or blog…

The Way of the Web

Take for instance, the recent New York Times article covering the ‘secrets of search’ which led to JC Penney dominating Google results for lots of top product purchases in what appears to be the largest example of linkbuying and other ‘black hat’ practices. The bottom of the second page reveals that JC Penney has terminated its search engine consulting, SearchDex.

Google is refreshing mobile search

Sherrilynne Starkie

Google is launching a visual refresh of the mobile search results page designed to increase transparency on the world’s favourite search engine. Bolded ad labels at the top of the card alongside the web address helps differentiate organic from paid search results. Google will be adding more action buttons (buy a ticket, listen to a podcast) and previews to search results cards soon. Uncategorized Google Search

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A Simple Guide To Improve Your B2B PPC Leads

Quintly

Therefore, organic, referral, social and paid traffic is just as important for your B2B business as it is for every B2C company out there. Investing money into paid ads has become especially popular because it gives you a clear overview of the number of leads you generated and the return of investment you have received. Gone are the days when paid search was perceived as nice to have; creating leads is the key component to every B2B business nowadays

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Search Engine Marketing Specialist Job Opening in King of Prussia, Pennsylvania

Bill Hartzer

LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company. – Administer daily operational tasks associated with search engine marketing. Search Engine Marketing Jobs

Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

Mobile growth is also having a significant effect on paid search – as mobile traffic rises, one in five paid search clicks will originate from smartphones or tablets. A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. What led to the increase in brand engagement?

Canadian ad spend growing faster than anywhere

Sherrilynne Starkie

Paid search continues to account for the largest share of digital (39 per cent). So it’s clear that paid media is playing an increasingly important role in brand communications. Advice to in-house corporate communications teams: ignore paid at your own peril. public relations Social Media ad spend paid mediaCanadian ad spend is expected to grow by 2.3

7 Content Distribution Ideas to Proliferate Your Brand’s Reach

yMarketingMatters

The content you share on these platforms will be shown in the search and will give people ways to reach you: Youtube , Reddit , Digg , Slideshare , Triberr JustRetweet , Scoop.it. If you create a good SEO foundation with your keywords and content, it will show up at the top of Google search engines results when people are searching for solutions and answers. Paid content distribution. …And Get More Eyes on Your Content!

Search Engine Optimization Job Openings – Dallas Texas

Bill Hartzer

From time to time, I post search engine optimization-related job openings in the Dallas Fort Worth Texas area, and other current SEO-related job openings. A Dallas interactive agency is currently seeking an experienced PPC Marketing Specialist to join our Paid Search team. This individual will be responsible for managing paid search accounts across major search engine platforms such as Google AdWords, Microsoft AdCenter and Yahoo! Search Marketing.

PPC Pay Per Click Marketing Specialist Job Opening – Dallas Texas

Bill Hartzer

Standing Dog, an Interactive Agency located in the Dallas, Texas area, is currently seeking an experienced PPC Marketing Specialist to join our Paid Search team. This individual will be responsible for managing paid search accounts across major search engine platforms such as Google AdWords, Microsoft AdCenter and Yahoo! Search Marketing. – 1-2years of Paid Search experience, including; – Experience working with analytical software (i.e.

Ashley Madison and the Case for In the Moment Marketing

Direct Marketing Observations

So I did a trending hashtag search on the topic. Particularly, it was a paid search placement on Twitter on behalf of crisis management. Sh*t is getting ready to hit the fan again. Just now on Twitter I was curious about the Ashley Madison scandal. I found it fascinating how it kind of exposed sunlight to the other side of or the ugly side of the web where people like to play, preferrably in the dark. Pun intended.

Tablets and Smartphones Account for One-Fourth of All Paid Clicks

Bill Hartzer

The Search Agency has released its quarterly State of Paid Search Report, which, among other findings, reports that smartphones and tablets drove 23 percent of total clicks in the fourth quarter of 2012, an 89 percent increase year over year. Additional findings from The Search Agency’s State of Paid Search Report include: Tablets see record searches; surpass mobile ad spend.

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5 Ways to Improve your SEO Today

Cody Ward

Therefore one of the most popular and cost effective tactics is targeting the search engines to position your website higher for a specific keyword phrase. Yes, I’m talking about SEO , or search engine optimization. For example, being ranked #1 in the search engines for the keyword phrase “Blue Dog on Mars” doesn’t mean you’ll get an influx of visitors. My point being, you should attempt to optimize your website for keywords that actually get searched.

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Social Media Does Not Exist

Adam Cohen

Take these examples: 50% click through rate increase in paid search when consumers were exposed to influenced social media and paid search ( comScore & GroupM study ). Attribution of revenue from interactive marketing tactics like paid search, display advertising and landing pages now need to factor social tactics (shared links, social content on site) to understand the impact to analytics and optimization.

The Guide To Social Media Marketing Automation

Webbiquity SMM

adding a popular but irrelevant keyword to a paid search campaign may increase clicks and conversions, but these will likely be of little value). Guest post by Anand Srinivasan. There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality).

The Importance of Search Engine Optimization

Jason Yormark

The following is a guest post from Matt Davidson, an extremely talented search marketer. With this in mind, I think it’s important to look at some statistics to better understand why search engine optimization is so important. Here are some numbers to contemplate in this regard: 90% of the adult population in the United States uses a search engine to find information online. About 80% of all searches come from the organic search engines and not the paid search listings.

Facebook Graph Search: 5 Must-Reads

Firebelly

Yesterday, Facebook announced Graph Search – a new type of search where “the objects we search for aren’t web pages but instead virtual representations of real world objects: people, places and things.” Facebook Graph Search: 10 Things You Need To Know About The Social Network’s Big Announcement. You might be wondering: What the heck is graph search? All will be answered below, in our one-stop guide to Facebook Graph Search.

Five Things We Learned In Social Media This Year

Ignite Social Media

As social media budgets continue to grow and more and more marketing dollars begin to get funneled into social media we saw an increasing number of clients separate their social media efforts into organic and paid buckets this year. Pinterest Equals Search. Pinterest changed its gender from social to search. They report over 2 billion searches occur on the platform every month, that’s 24 BILLION (with a B) searches a year!

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PPC For Small Business – Are You Attracting The Wrong Traffic?

Small Business Mavericks

Banners are not big converters, social media can be time consuming, and paid search expensive. When competing for keywords, some business owners, especially those new to paid search marketing, head straight for the cheapest keywords. Small business owners often feel a little overwhelmed when it comes to advertising online. When a small business owner does run an advertising campaign, the most common complaint we hear is that their campaign was a complete flop.

5 Fun Twitter Quizzes

Firebelly

Digitalia | Indianapolis Social Media Marketing « Fridays Fun Online Finds | Main | Coleman Campsite: The Original Social Networking Site » July 09, 2010 5 Fun Twitter Quizzes Its Friday and todays fun finds are 5 Twitter quizzes that are sure to entertain you, enlighten you, and help you unwind after a busy work week. You know what they say - all work and no play makes Jack a dull boy! How addicted to Twitter are you? The Ultimate Twitter Quiz How much is your Twitter account worth?

What Is An Integrated Marketing Plan?

Small Business Mavericks

Maybe they even participate in some paid search campaigns and start an e-mail newsletter. There is marketing and then there is integrated marketing. The latter involves a bit more strategy, though a simple marketing plan is not necessarily void of strategic planning. The difference is that an integrated marketing strategy is more involved. There are more pieces to the puzzle and they all work together toward a common goal. So what does that look like?

YouTube Tuesday: What The HELL Is Social Media?

Firebelly

Digitalia | Indianapolis Social Media Marketing « Social Media Weekly: 5 Stories You Need to Read | Main | Jakes Take: A Slew of Social Network Ideas » June 22, 2010 YouTube Tuesday: What The HELL Is Social Media? A great video that in 2 minutes shares 10 key reasons why brands should be aware of social media. I particularly enjoy the "Social Media Playtime Is Now Officially Over" message at the end.

Google To Make Not Provided Keywords Exclusively Available to.Google Domain Names

Bill Hartzer

By allowing and encouraging site owners to move their websites to the new.Google gTLD, Google realized that their brand will get noticed even further beyond organic and paid search, thus getting more free publicity for the Google brand. Plus, who knows if your new https site will come with a possible search engine ranking boost? Certainly this allows Google some additional branding beyond organic and paid search.

BP Facebook Sentiment

Firebelly

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Im A Social Media Guru! Main | Jakes Take: Comcast Cares & You Can Too » May 27, 2010 BP Facebook Sentiment I spent some time evaluating sentiment towards BP on Facebook based on the number of 'pro' and 'con' pages. It's not surprising to find that there are significantly more anti-BP pages on Facebook in wake of the Gulf of Mexico oil disaster.