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Google is refreshing mobile search

Sherrilynne Starkie

Google is launching a visual refresh of the mobile search results page designed to increase transparency on the world’s favourite search engine. Bolded ad labels at the top of the card alongside the web address helps differentiate organic from paid search results.

Mobile 150
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Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. Mobile engagement on Facebook rose 4X since Facebook Timeline rolled out. A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year.

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Canadian ad spend growing faster than anywhere

Sherrilynne Starkie

Digital, especially mobile advertising, is driving the growth as smartphones are becoming Canadians’ primary access point to services and content. per cent, of all online traffic comes from mobile devices according to Statista. And so, mobile will represent a quarter of global ad spend, 25.2 More than half, 52.2

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How do marketers separate hype from reality in mobile? B2B marketers put email marketing at the top (with 51% saying this is a highly effective tactic) followed by SEO and content marketing (38% each), offline events like trade shows (31%) and paid search/online ads (29%). Search AND social rule. Organic or paid?

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Tablets and Smartphones Account for One-Fourth of All Paid Clicks

Bill Hartzer

The Search Agency has released its quarterly State of Paid Search Report, which, among other findings, reports that smartphones and tablets drove 23 percent of total clicks in the fourth quarter of 2012, an 89 percent increase year over year. Bing Network continue to see growth; Google leads in mobile. Google and Yahoo!-Bing

CPC 123
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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

Social media is now in third place (for 61% of B2B marketers), having pulled ahead of B2B publications, paid search and banner ads. Marketers can no longer put off thinking about how mobile fits into their marketing mix. Slide 37: The most popular use of mobile Internet time? of time spent (by mobile users online).

B2B 166
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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. 80% of Twitter use is on mobile devices. At that point, social media will be a bigger channel than email or mobile, though still far smaller than search or display advertising.

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