INDUSTRY INSIGHTS YOUR PEERS ARE READING
Social media is now in third place (for 61% of B2B marketers), having pulled ahead of B2B publications, paid search and banner ads. Marketers can no longer put off thinking about how mobile fits into their marketing mix. Slide 37: The most popular use of mobile Internet time? MORE
By 2019 mobile advertising will represent 72% of all US digital ad spending. 26% of respondents say email is the digital marketing channel with the greatest positive impact on revenue; SEO is second (17%), followed by paid search (15%), social media (5%), and online display advertising (5%). MORE
Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Im A Social Media Guru! MORE
Digital, especially mobile advertising, is driving the growth as smartphones are becoming Canadians’ primary access point to services and content. per cent, of all online traffic comes from mobile devices according to Statista. public relations Social Media ad spend paid media MORE
Search marketing done right lands your site the first listing on Google or Bing results, but the consequences of search done wrong are much, much worse: In January 2016, the founder of a search agency in Texas was sentenced to 37 months in federal prison for his shady practices. MORE
This includes traffic that comes from desktop as well as mobile. Other referral traffic drivers for e-commerce were down during this time with organic search down by 8%, email down by 4% and (perhaps most tellingly) paid search was down by 20%. MORE
How easy is it make your blog or website mobile friendly? Wordpress Plugins to Make Your Blog Mobile Friendly By Rohit Due to the advances in mobile technology, now a days almost all the mobile phones are equipped with Internet surfing capabilities. MORE
Search has always had their quirks and they recently have stated that they’ve not really been a “search destination&# , Yahoo! Search. Organic Search, the free search results, not Yahoo! Search Marketing, their Paid Search (their Pay Per Click). MORE
How do marketers separate hype from reality in mobile? 97% of all consumers search for local businesses online. (An 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. Search Engine Land ). MORE
New technologies give rise to new means of communications with the personal computers and mobile phones but older mediums such as newspaper advertising still dominates. SMS messaging on mobile phones gets introduced in 1992 and twenty years later is still at it’s infancy. Search engines jump onto the scene in 1995 and 1997. Search engine optimization (SEO) naturally follows, mostly defined by keyword stuffing and other on-page tweaks. MORE
Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Make it interesting: Mobile gaming. Guest post by Cheryl Joy. MORE
Digitalia | Indianapolis Social Media Marketing « Firebelly VP Co-Authors Corporate Blogging for Dummies (Out Now!) | Main | Firebelly at Blog Indiana » August 13, 2010 5 Helpful Social Media Must Reads Tweet 1. MORE
Some 58% of consumers say they have already used voice search to find a local business and it is predicted that half of all searches may be conducted via voice by 2020. I will start with my mobile device. It’s no secret to brands that mobile is ascendant. MORE
State of Search ). Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. “This low number is a surprise since blogs drive social media, content marketing and search.” State of Search ). Facebook = mobile. MORE
Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising Paid Search Search Engine Optimization Social Media This guide exists to help you understand, build, and eventually maintain a powerful, integrated online presence. MORE
A lack of mobile. Screens are everywhere, they are connected and they are highly mobile. The consumer does not care that a mobile experience may be a costly investment. When brands talk about the true omni-channel, they fail to realize just how poorly they''re performing in a mobile world, where the vast majority of users are connecting through smartphones and tablets. A mobile site that simply is a lesser version of a website is not the right solution. mobile. MORE
The Search Agency has released its quarterly State of Paid Search Report, which, among other findings, reports that smartphones and tablets drove 23 percent of total clicks in the fourth quarter of 2012, an 89 percent increase year over year. Mobile Marketing MORE
Local/Mobile Search. The Perfect Social Media Measurement Plan (Search Engine Land): Brian Massey illustrates a system that gives reliable conversion data to a spreadsheet automatically. Once you’re there, it’s even harder to get ranked within Google Universal search. MORE
Here are 5 articles to help you understand social searchs relevancy to your business. Social Search Optimization A search engines ultimate mission is to serve the most relevant information it can. MORE
And I was so mobilized by this, I wrote a post on Saturday and used it to ignore my in-laws, which is probably a bad call long term. So traffic from Pinterest may not have the same value as traffic from LinkedIn or paid search or organic search. MORE
Tools like search engines were created to simplify this massive amount of data by using a complex algorithm that rank these millions of websites and consolidate them into a short list on a single page. This advertising is known as Paid Search. MORE
Capture demand digitally – Search engine marketing is not a marketing tool that creates demand, it’s a medium that captures it. Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising Paid Search Search Engine Optimization Social Media black friday cyber monday discounts marketing promotions sales special deals MORE
Content Marketing Email Marketing Lead Generation Marketing Puzzles Mobile Marketing Online Advertising Paid Search Search Engine Optimization Social Media Download Whitepaper Now. MORE
It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. Paid Influencer Marketing: Four influencers believe there will be more of this done in 2018. MORE
The paid search ads which once roped in a prospect have now become “noise” they sift through when searching for your content online. So when it comes to your most loyal audience, does your communication strategy include push messaging via mobile? MORE
Digitalia | Indianapolis Social Media Marketing « Social Media Weekly: 5 Stories You Need to Read | Main | Jakes Take: A Slew of Social Network Ideas » June 22, 2010 YouTube Tuesday: What The HELL Is Social Media? MORE
But, apparently Behr Paint ( Behr Process Corporation ) is now offering search engine optimization and search engine marketing services to registered BehrPro professionals. – Paid search campaigns for Google AdWords. Search Engine Optimization MORE
Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. Mobile engagement on Facebook rose 4X since Facebook Timeline rolled out. Social Media Statistics Adobe brand engagement mobile MORE
Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: I Can Make You Go Viral! MORE
Paid search campaigns are surely the best way of improving your online visibility and increasing engagement on your website. 2018 would be the year where mobile PPC is expected to grow even further. MORE
Digitalia | Indianapolis Social Media Marketing « Flickr Friday: Sexist Profiling on Twitter | Main | United Way of Central Indiana Recognized for their Social Media Efforts » June 08, 2010 YouTube Tuesday: I Can Make You Go Viral! Brian, the " social media guru " is back. MORE
Digitalia | Indianapolis Social Media Marketing « Coleman Campsite: The Original Social Networking Site | Main | How One Unhappy Customer Multiplies Across Social Media » July 16, 2010 What the F**k is Social Media NOW? MORE
Digitalia | Indianapolis Social Media Marketing « 5 Fun Twitter Quizzes | Main | What the F**k is Social Media NOW? MORE
mobile marketing. search. As you can see, everything online and mobile-related is ramping up, while anything offline is scaling down. It lists the top vendors in each field of marketing, from mobile to e-commerce. By embracing mobile, of course. MORE
Voice as search. In October of last year, MediaPost published the article, Gartner Predicts 30% Of Searches Without A Screen In 4 Years. About 30% of searches will be done without a screen by 2020. Will it surprise you that, according to Business Insider , Amazon is flirting with paid search on Alexa ? Searching and getting information (content, etc.) alexa paid search. mobile. mobile app. paid search. search. MORE
Basic website principles go a long way: Easy to navigate, professional appearance, search engine friendly, mobile ready, easy to update. internet users regularly use a social network” “20% of monthly Google searches are for local businesses” Step 4: Convert traffic to leads Leverage your website in order to get the visitor’s information and start them through your sales process. MORE
Digitalia | Indianapolis Social Media Marketing « Are We Addicted To Social Media? MORE
Digitalia | Indianapolis Social Media Marketing « Jakes Take: A Slew of Social Network Ideas | Main | Happy Social Media Day - June 30th » June 25, 2010 Are We Addicted To Social Media? MORE
Cody Ward
FEBRUARY 6, 2013
Tools like search engines were created to simplify this massive amount of data by using a complex algorithm that rank these millions of websites and consolidate them into a short list on a single page. This advertising is known as Paid Search.
Cody Ward
FEBRUARY 17, 2014
Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising Paid Search Search Engine Optimization Social Media This guide exists to help you understand, build, and eventually maintain a powerful, integrated online presence.
Cody Ward
JUNE 26, 2012
Basic website principles go a long way: Easy to navigate, professional appearance, search engine friendly, mobile ready, easy to update. internet users regularly use a social network” “20% of monthly Google searches are for local businesses” Step 4: Convert traffic to leads Leverage your website in order to get the visitor’s information and start them through your sales process.
Cody Ward
FEBRUARY 17, 2014
Content Marketing Email Marketing Lead Generation Marketing Puzzles Mobile Marketing Online Advertising Paid Search Search Engine Optimization Social Media Download Whitepaper Now.
Cody Ward
NOVEMBER 20, 2012
Capture demand digitally – Search engine marketing is not a marketing tool that creates demand, it’s a medium that captures it. Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising Paid Search Search Engine Optimization Social Media black friday cyber monday discounts marketing promotions sales special deals
Cody Ward
AUGUST 7, 2012
New technologies give rise to new means of communications with the personal computers and mobile phones but older mediums such as newspaper advertising still dominates. SMS messaging on mobile phones gets introduced in 1992 and twenty years later is still at it’s infancy. Search engines jump onto the scene in 1995 and 1997. Search engine optimization (SEO) naturally follows, mostly defined by keyword stuffing and other on-page tweaks.
The Realtime Report
OCTOBER 25, 2012
Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. Mobile engagement on Facebook rose 4X since Facebook Timeline rolled out. Social Media Statistics Adobe brand engagement mobile
Webbiquity SMM
MAY 23, 2017
Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Make it interesting: Mobile gaming. Guest post by Cheryl Joy.
Bill Hartzer
JANUARY 22, 2013
The Search Agency has released its quarterly State of Paid Search Report, which, among other findings, reports that smartphones and tablets drove 23 percent of total clicks in the fourth quarter of 2012, an 89 percent increase year over year. Mobile Marketing
Sherrilynne Starkie
JUNE 15, 2018
Digital, especially mobile advertising, is driving the growth as smartphones are becoming Canadians’ primary access point to services and content. per cent, of all online traffic comes from mobile devices according to Statista. public relations Social Media ad spend paid media
Webbiquity SMM
AUGUST 5, 2013
State of Search ). Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. “This low number is a surprise since blogs drive social media, content marketing and search.” State of Search ). Facebook = mobile.
Convince & Convert
MARCH 7, 2016
Search marketing done right lands your site the first listing on Google or Bing results, but the consequences of search done wrong are much, much worse: In January 2016, the founder of a search agency in Texas was sentenced to 37 months in federal prison for his shady practices.
Webbiquity SMM
MAY 16, 2011
Social media is now in third place (for 61% of B2B marketers), having pulled ahead of B2B publications, paid search and banner ads. Marketers can no longer put off thinking about how mobile fits into their marketing mix. Slide 37: The most popular use of mobile Internet time?
Social Media Marketing
FEBRUARY 16, 2018
Paid search campaigns are surely the best way of improving your online visibility and increasing engagement on your website. 2018 would be the year where mobile PPC is expected to grow even further.
Techipedia: Tamar Weinberg
JANUARY 5, 2011
Local/Mobile Search. The Perfect Social Media Measurement Plan (Search Engine Land): Brian Massey illustrates a system that gives reliable conversion data to a spreadsheet automatically. Once you’re there, it’s even harder to get ranked within Google Universal search.
SocialFish
MARCH 4, 2016
This includes traffic that comes from desktop as well as mobile. Other referral traffic drivers for e-commerce were down during this time with organic search down by 8%, email down by 4% and (perhaps most tellingly) paid search was down by 20%.
Firebelly
MAY 21, 2010
How easy is it make your blog or website mobile friendly? Wordpress Plugins to Make Your Blog Mobile Friendly By Rohit Due to the advances in mobile technology, now a days almost all the mobile phones are equipped with Internet surfing capabilities.
Webbiquity SMM
DECEMBER 19, 2017
It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. Paid Influencer Marketing: Four influencers believe there will be more of this done in 2018.
Convince & Convert
MAY 10, 2012
And I was so mobilized by this, I wrote a post on Saturday and used it to ignore my in-laws, which is probably a bad call long term. So traffic from Pinterest may not have the same value as traffic from LinkedIn or paid search or organic search.
The Realtime Report
DECEMBER 18, 2018
Some 58% of consumers say they have already used voice search to find a local business and it is predicted that half of all searches may be conducted via voice by 2020. I will start with my mobile device. It’s no secret to brands that mobile is ascendant.
Convince & Convert
NOVEMBER 9, 2015
mobile marketing. search. As you can see, everything online and mobile-related is ramping up, while anything offline is scaling down. It lists the top vendors in each field of marketing, from mobile to e-commerce. By embracing mobile, of course.
Twist Image
AUGUST 1, 2014
A lack of mobile. Screens are everywhere, they are connected and they are highly mobile. The consumer does not care that a mobile experience may be a costly investment. When brands talk about the true omni-channel, they fail to realize just how poorly they''re performing in a mobile world, where the vast majority of users are connecting through smartphones and tablets. A mobile site that simply is a lesser version of a website is not the right solution. mobile.
Twist Image
JANUARY 24, 2017
Voice as search. In October of last year, MediaPost published the article, Gartner Predicts 30% Of Searches Without A Screen In 4 Years. About 30% of searches will be done without a screen by 2020. Will it surprise you that, according to Business Insider , Amazon is flirting with paid search on Alexa ? Searching and getting information (content, etc.) alexa paid search. mobile. mobile app. paid search. search.
Webbiquity SMM
NOVEMBER 12, 2013
How do marketers separate hype from reality in mobile? 97% of all consumers search for local businesses online. (An 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. Search Engine Land ).
Webbiquity SMM
FEBRUARY 2, 2016
By 2019 mobile advertising will represent 72% of all US digital ad spending. 26% of respondents say email is the digital marketing channel with the greatest positive impact on revenue; SEO is second (17%), followed by paid search (15%), social media (5%), and online display advertising (5%).
Bill Hartzer
SEPTEMBER 30, 2009
Search has always had their quirks and they recently have stated that they’ve not really been a “search destination&# , Yahoo! Search. Organic Search, the free search results, not Yahoo! Search Marketing, their Paid Search (their Pay Per Click).
Firebelly
JUNE 22, 2010
Digitalia | Indianapolis Social Media Marketing « Social Media Weekly: 5 Stories You Need to Read | Main | Jakes Take: A Slew of Social Network Ideas » June 22, 2010 YouTube Tuesday: What The HELL Is Social Media?
Bill Hartzer
NOVEMBER 12, 2013
But, apparently Behr Paint ( Behr Process Corporation ) is now offering search engine optimization and search engine marketing services to registered BehrPro professionals. – Paid search campaigns for Google AdWords. Search Engine Optimization
Firebelly
MAY 27, 2010
Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Im A Social Media Guru!
Firebelly
JUNE 10, 2010
Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: I Can Make You Go Viral!
Firebelly
JUNE 8, 2010
Digitalia | Indianapolis Social Media Marketing « Flickr Friday: Sexist Profiling on Twitter | Main | United Way of Central Indiana Recognized for their Social Media Efforts » June 08, 2010 YouTube Tuesday: I Can Make You Go Viral! Brian, the " social media guru " is back.
Firebelly
JUNE 30, 2010
Digitalia | Indianapolis Social Media Marketing « Are We Addicted To Social Media?
Firebelly
JULY 13, 2010
Digitalia | Indianapolis Social Media Marketing « 5 Fun Twitter Quizzes | Main | What the F**k is Social Media NOW?
Firebelly
JUNE 25, 2010
Digitalia | Indianapolis Social Media Marketing « Jakes Take: A Slew of Social Network Ideas | Main | Happy Social Media Day - June 30th » June 25, 2010 Are We Addicted To Social Media?
Firebelly
JULY 16, 2010
Digitalia | Indianapolis Social Media Marketing « Coleman Campsite: The Original Social Networking Site | Main | How One Unhappy Customer Multiplies Across Social Media » July 16, 2010 What the F**k is Social Media NOW?
Firebelly
SEPTEMBER 3, 2010
Here are 5 articles to help you understand social searchs relevancy to your business. Social Search Optimization A search engines ultimate mission is to serve the most relevant information it can.
Firebelly
AUGUST 13, 2010
Digitalia | Indianapolis Social Media Marketing « Firebelly VP Co-Authors Corporate Blogging for Dummies (Out Now!) | Main | Firebelly at Blog Indiana » August 13, 2010 5 Helpful Social Media Must Reads Tweet 1.
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