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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Content Development/Marketing.

Marketing 219
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How to Protect Yourself from Shady Search Marketing

Convince & Convert

Search marketing done right lands your site the first listing on Google or Bing results, but the consequences of search done wrong are much, much worse: In January 2016, the founder of a search agency in Texas was sentenced to 37 months in federal prison for his shady practices. I’ve been in the industry for 15 years, so I know it’s not easy to manage all the moving parts of a search strategy. The search industry changes quickly.

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20 Tremendous Digital Marketing Stats and Facts

Webbiquity SMM

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. As a consequence, digital marketing budgets are predicted to increase by double-digit percentages this year, with the Internet becoming the largest medium for advertising in 2016—ahead of TV. 5 General Digital Marketing Stats.

Marketing 140
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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?) Here we go… Content Marketing Trends. Content marketing itself first started emerging a hot trend five years, at the end of 2012.

Analysis 236
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Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. more effective social marketing by brands. Mobile engagement on Facebook rose 4X since Facebook Timeline rolled out. Mobile growth is also having a significant effect on paid search – as mobile traffic rises, one in five paid search clicks will originate from smartphones or tablets.

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5 Tips to Engage Your Audience With Push Messages

Convince & Convert

If you’re doing your job well, you’ve already invested in a number of marketing channels, and you’re paying attention to which ones work. The paid search ads which once roped in a prospect have now become “noise” they sift through when searching for your content online. As part of a holistic marketing strategy, your vehicle for communication must be paired with the appropriate stage of the customer lifecycle.

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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing?

Hubspot 124
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Connect The Dots Marketing

Twist Image

Candidly, they may have already disrupted our society, but they have yet to impact brands and marketing. Voice as search. In October of last year, MediaPost published the article, Gartner Predicts 30% Of Searches Without A Screen In 4 Years. About 30% of searches will be done without a screen by 2020. Will it surprise you that, according to Business Insider , Amazon is flirting with paid search on Alexa ? Searching and getting information (content, etc.)

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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

SocMedSean - Social.Media.Sean [DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy The world of online marketing is a dynamic and ever-changing one. A digital marketing strategy that works fine month can perform poorly in the next. Social networks change, trends change, people change…and their appetite for a specific marketing message can go out the window at the drop of a hat.

SEO 193
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10 PPC Blogs Every Marketer Should Read

Convince & Convert

When I first started my own digital ad agency, all I had was a strong passion for marketing. If there was one thing I wanted to do in my life, it was digital marketing. Get you entire marketing team to read these blogs today! Specialization: PPC + Paid Marketing Strategy. WordStream publishes a range of content related to content marketing, mobile advertising, sales, and affiliate marketing. Search Engine Watch. Clix Marketing.

Adwords 110
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10 Insightful Marketing Charts from 2015

Convince & Convert

That’s why marketers should be paying more attention to the numerous marketing charts being produced each month from every corner of the Internet. Let’s look at 10 of the more interesting marketing charts to emerge since January 2015, and what they imply for the state of marketing in 2015. Marketing Spending Plans for 2015. First, let’s look at the state of the marketing world, and where marketers are planning on spending their money. search.

Research 119
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The Essentials of B2B Search Marketing

Oktopost

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. As a result, having an effective Search Marketing strategy is more important than ever.

B2B 99
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The 7 Deadly Sins Of Digital Marketing In 2014

Twist Image

Have we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. You can pick a brand (any brand) and benchmark them against these 7 deadly sins of digital marketing in 2014, and you will see where the real gaps truly lie. Here are the 7 deadly sins of digital marketing in 2014. A lack of mobile. These searches are leads.

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Digital Marketing Trends you NEED to Know About

Devumi

If there’s one thing you can count in when it comes to digital marketing trends it is change. Here are 7 quick digital marketing trends that you should be thinking about right now. Digital marketing trends you can’t ignore 1: Mobile, mobile, mobile It has always been location, location, location – but that location is now mobile. With #Mobilegeddon now past, you could have seen a change in your website’s ranking on mobile devices.

Trends 80
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How to Select an Interactive Marketing Agency

Techipedia: Tamar Weinberg

Check out his earlier posts on How to Hire Your Social Media Marketing Partner and How to Hire Your SEO Partner. It’s very difficult for small and mid-size firms to select the right interactive marketing agency — as evidenced by how often agencies get fired, and how frequently client-agency relationships subsist at a low level of productivity and mutual satisfaction. 25 Key Criteria for Choosing a Marketing Agency. Marketers know how to talk the talk.

Marketing 144
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. What do buyers really want from social media marketers? Marketing Charts ).

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The Top 10 Marketing Attribution Software Solutions

Oktopost

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. So, what’s a marketer to do?!

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101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. of all marketers love blog posts about marketing statistics. Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). 93% of marketers use social media for business.

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Social Media Marketing Checklist from SES Chicago

Firebelly

Digitalia | Indianapolis Social Media Marketing « Cyber Monday Is Here! What is your overall marketing strategy? What are your marketing/business goals for your social media marketing? What types of supporting marketing will you use to promote and extend the reach of the program? Main | SES Chicago 2009 Video: Were you naughty or nice?

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Job Opportunities After MCA in India - Digital Marketing Is New World Order

Social Media Marketing

And that door is Digital Marketing. I followed my friend and walked in for an interview with a digital marketing agency and today I am in total love with my job. In fact Digital Marketing has emerged as one of the best career options for MCAs and even engineers graduating in IT and Computer Science. Digital Marketing, The New World Order It is interesting to note that a decade back Digital Marketing didn’t attract the creamy layer among MCAs.

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Social Media Marketing Madness [Cartoon]

Firebelly

Digitalia | Indianapolis Social Media Marketing « Facebook Fans Mean Business (And Are More Likely to Buy) | Main | Hook A Facebook Fan Up: Theyre Looking For Discounts » March 19, 2010 Social Media Marketing Madness [Cartoon] It has been uber busy in the Firebelly office this week. Chad Richards is the Social Program Manager at Firebelly Marketing.

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. Many loyal readers have checked in on the newsletter throughout 2011 to get both evergreen content , the content that typically embraces these monthly updates, in addition to something completely new, monthly digital trends – the stuff you use for presentations and proposals, for arguing that social media and online marketing does have a firm place in today’s landscape.

Marketing 209
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social media marketing's good news

Firebelly

Digitalia | Indianapolis Social Media Marketing « Twitterese — The new way to speak online | Main | Too much flash turns google off » November 13, 2009 social media marketings good news Interview with Dave Evan, Digital Voodoo and author of social media marketing, one hour a day Here's a quick recap of the video. Marketing is focused on listening and paying attention to what kinds of experience people are having. Social Search.

News 100
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5 Social Marketing Stories You Need To Read This Week

Firebelly

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader. You have to focus on Universal Search, Real-Time Search, Social Media and the Mobile Web.

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Tablets and Smartphones Account for One-Fourth of All Paid Clicks

Bill Hartzer

The Search Agency has released its quarterly State of Paid Search Report, which, among other findings, reports that smartphones and tablets drove 23 percent of total clicks in the fourth quarter of 2012, an 89 percent increase year over year. Additional findings from The Search Agency’s State of Paid Search Report include: Tablets see record searches; surpass mobile ad spend. Bing Network continue to see growth; Google leads in mobile.

CPC 89
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5 Social Marketing Stories You Need To Read This Week

Firebelly

Digitalia | Indianapolis Social Media Marketing « Firebelly Work: J.C. Hart "Show The Love" Facebook Sweepstakes | Main | YouTube Tuesday: Digital Ethnography » February 26, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader. Chad Richards is the Social Program Manager at Firebelly Marketing.

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Firebelly Marketing's Upcoming Speaking Engagements

Firebelly

Digitalia | Indianapolis Social Media Marketing « 2 Social SEO Stories You Need To Read This Week | Main | Facebook Fans Mean Business (And Are More Likely to Buy) » March 16, 2010 Firebelly Marketings Upcoming Speaking Engagements I wanted let everyone know about some speaking engagements that Duncan Alney and I have coming up over the next few weeks.

Upcoming 100
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9 Resolutions Every Marketer Should Make for 2019

The Realtime Report

9 Resolutions Every Marketer Should Make for 2019. what should marketers seek to improve professionally? Which approaches should you embrace to make your marketing efforts more efficient and effective? Here are nine resolutions we believe every marketer should consider making in 2019 to have a more productive and prosperous year: 1. Digital is undergoing a profound shift that marketers should pay close attention to in 2019. I will start with my mobile device.

Report 82
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5 Social Marketing Stories You Need To Read

Firebelly

Digitalia | Indianapolis Social Media Marketing « Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle | Main | Social Media & The Super Bowl » January 29, 2010 5 Social Marketing Stories You Need To Read Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months? Find the answers to those questions and many more here in 106 digital marketing facts (well, mostly) and statistics from two dozen sources.

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Canadian ad spend growing faster than anywhere

Sherrilynne Starkie

per cent this year, a faster increase than any other global market, according to biannual forecasts just released by Dentsu Aegis Network, an international digital advertising group. Digital, especially mobile advertising, is driving the growth as smartphones are becoming Canadians’ primary access point to services and content. per cent, of all online traffic comes from mobile devices according to Statista. And so, mobile will represent a quarter of global ad spend, 25.2

Mobile 128
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Search Engine Marketing PPC Job Opening in Dallas Texas

Bill Hartzer

ClickMotive, a company that provides digital marketing solutions for the automotive industry, is looking for PPC / Search Engine Marketing candidates to fill a role supporting car dealers in their Online Marketing efforts. This role is a key position on the Search Engine Marketing Team and is responsible for providing critical and strategic search marketing support for our clients. 1 to 3 years of PPC / SEM online marketing experience.

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Behr Paint Now Offering SEO and Search Engine Marketing Services

Bill Hartzer

But, apparently Behr Paint ( Behr Process Corporation ) is now offering search engine optimization and search engine marketing services to registered BehrPro professionals. Local businesses can now get their paint and their search engine optimization and search engine marketing services from the same company. – Paid search campaigns for Google AdWords. – Direct mail templates to support offline marketing efforts.

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PPC Trends You Can't Ignore in 2018

Social Media Marketing

Paid search campaigns are surely the best way of improving your online visibility and increasing engagement on your website. The fact that they offer immediate results makes them the most preferred digital marketing technique. Here are Some Handy Tips Reasons to Hire a PPC Management Expert Why PPC is the best Online Marketing Channel for Businesses? 2018 would be the year where mobile PPC is expected to grow even further.

Trends 82
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45 Marketing Tools to Consider for 2017

Razor Social

What are the hottest marketing tools you should be using in 2017? This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Marketing Automation. Marketing automation is a big growth area and if you haven’t invested in a marketing automation tool now is the time to do so. We use Ontraport for most of our marketing automation needs.

Tools 87
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5 Social Marketing Stories You Need To Read This Week

Firebelly

Digitalia | Indianapolis Social Media Marketing « The Battle (and Blending) of Social and Search Rages On | Main | Toyotas "Sienna Family" YouTube Campaign » February 12, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader. Mobile social networks will reach 223 million people around the world.

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How Grandma Reads Your Facebook Updates & 4 Other Social Media Stories

Firebelly

Digitalia | Indianapolis Social Media Marketing « Two Easy Ways To Still Get People To Your Facebook Landing Tab | Main | YouTube Tuesday: Im A Social Media Guru! » May 21, 2010 How Grandma Reads Your Facebook Updates & 4 Other Social Media Stories Why is it important to avoid putting all of your social marketing eggs in one basket? How easy is it make your blog or website mobile friendly?

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social media marketing might be for you (and it might not)

Firebelly

Digitalia | Indianapolis Social Media Marketing « Objectified: Our Relationship with Manufactured Objects and, by Extension, the People who Design Them. Does social media marketing fit your company's approach to business? Are you committed to deep and sustained marketing efforts? Make sure that social media fits in your overall marketing mix. So social media marketing may be right for your company.

SMS 100
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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do social media marketing strategies in small businesses differ from those in larger enterprises? Although social media has been the hottest topic in marketing this year, what other tactics are critical to adopt, maintain or expand? B2B Marketing and Social Media.

Research 173
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Fetching Friday – 32 Posts on Online Marketing and Productivity

Kikolani

Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. Marketing Partnerships: How to Extend Your Reach With Content Collaboration by Michael Stelzner. Content Selling: The Next Evolution of Content Marketing [INFOGRAPHIC] by Emma Snider. How to Make Money and Change Lives with Content Marketing by Michael Karp. Search Engine Marketing. How Social and Mobile work with SEO by John Rampton.

Products 109
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Social Pros 15 – Marcus Sheridan, The Sales Lion

Convince & Convert

And I was so mobilized by this, I wrote a post on Saturday and used it to ignore my in-laws, which is probably a bad call long term. Jay : So the premise of this post is that we spend a lot of time in social and in content marketing talking about eyeballs and how much traffic do we have and how many visitors do we have and how many unique visitors do we have and all this. You do not understand how digital marketing works. Yes, marketers are lazy.

Hubspot 78
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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

companies now use social media for marketing (though the figure varies widely based on size of company)? Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far.

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Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity SMM

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. While “search plus social plus content” is inarguably inelegant, it was suggested that other terms such as “online marketing” or “inbound marketing” already covered the concept of web presence optimization (WPO).

AJAX 159